Kurze Zusammenfassung
Dieser YouTube-Video bietet sieben Schlüssel zum Wachstum eines YouTube-Kanals. Der Autor teilt seine Erfahrungen und Erkenntnisse aus den letzten zwei Jahren, in denen sein Kanal von 2.000 auf über 96.000 Abonnenten gewachsen ist. Die Schlüssel umfassen die Bereitstellung von Wert, die Erstellung von Videos, die man selbst gerne sehen würde, die Steigerung der Neugier, die Verpackung von Videos, die Suche nach Inspiration, die Nutzung von Trends und die Vermeidung von Analyse-Lähmung.
- Wert liefern
- Videos erstellen, die man selbst gerne sehen würde
- Neugier wecken
- Videos gut verpacken
- Inspiration finden
- Trends nutzen
- Analyse-Lähmung vermeiden
Der Autor stellt sich vor und erklärt, dass er in den letzten zwei Jahren seinen YouTube-Kanal von 2.000 auf über 96.000 Abonnenten wachsen lassen konnte. Er wird sieben Schlüssel zum Wachstum eines YouTube-Kanals teilen, die er auf seinem Weg gelernt hat.
Der erste Schlüssel ist die Bereitstellung von Wert in jedem Video. Der Autor betont, dass der YouTube-Algorithmus die Zufriedenheit der Zuschauer priorisiert. Videos, die den Zuschauern gefallen und lange angesehen werden, werden bevorzugt. Daher ist es wichtig, dass jedes Video wertvoll ist, sei es unterhaltsam, inspirierend oder lehrreich. Vermeiden Sie Füllmaterial, Smalltalk oder lange Intros, die nicht zum Punkt kommen.
Der zweite Schlüssel ist die Erstellung von Videos, die man selbst gerne sehen würde. Der Autor empfiehlt, YouTube aktiv zu nutzen und zu beobachten, welche Videos einem selbst gefallen. Welche Inhalte fesseln einen? Welche Videos werden immer wieder angesehen? Welche Videos tauchen auf dem eigenen Kanal in Themen auf, die man selbst gesucht hat? Analysieren Sie diese Videos und versuchen Sie, die Aspekte, die Ihnen gefallen, in Ihren eigenen Videos zu imitieren. Es ist auch wichtig, die eigenen Videos kritisch zu betrachten und Teile zu entfernen, die langweilig oder uninteressant sind.
Der dritte Schlüssel ist die Steigerung der Neugier oder die Lösung eines Problems. Dies gilt insbesondere für den Titel und das Thumbnail. Der Autor gibt Beispiele dafür, wie er in seinem Video die Neugier der Zuschauer geweckt hat, indem er zum Beispiel ankündigte, dass er seinen Kanal auf fast 100.000 Abonnenten wachsen lassen konnte. Er bietet auch an, das Problem zu lösen, wie man seinen eigenen Kanal wachsen lassen kann.
Der vierte Schlüssel ist die Verpackung von Videos. Dies umfasst das Thumbnail, den Titel und die ersten paar Sekunden des Videos. Der Autor betont, dass das Thumbnail das Erste ist, was die Zuschauer auf der YouTube-Startseite oder in ihren Abonnements sehen. Es ist wichtig, ein visuell ansprechendes Thumbnail zu erstellen, das zum Klicken anregt. Die ersten paar Sekunden des Videos werden ebenfalls automatisch abgespielt, wenn man mit der Maus über das Video fährt. Daher ist es wichtig, dass diese Sekunden ebenfalls Aufmerksamkeit erregen.
Der fünfte Schlüssel ist die Suche nach Inspiration für neue Videos. Der Autor empfiehlt, das Thema oder Produkt, über das man ein Video erstellen möchte, auf YouTube zu suchen. Welche Videos erscheinen zuerst? Welche Titel werden verwendet? Wie werden die Videos verpackt? Diese Informationen können Hinweise darauf geben, wie man das eigene Video verpacken und gestalten sollte. Der Autor empfiehlt auch, die Analytics-Daten des eigenen YouTube-Kanals zu nutzen, um zu sehen, welche Kanäle und Videos die eigene Zielgruppe anschaut.
Der sechste Schlüssel ist die Nutzung von Trends. Der Autor empfiehlt, aktuelle Trends in der eigenen Nische oder im eigenen Themenbereich zu beobachten und Videos zu diesen Themen zu erstellen. Zum Beispiel kann man über aktuelle Apple- oder Google-Events berichten oder über neue Produkte sprechen.
Der siebte und wichtigste Schlüssel ist die Vermeidung von Analyse-Lähmung. Der Autor betont, dass man nicht zu viel über die Videos nachdenken sollte, die man erstellt. Man sollte sich nicht zu sehr darum kümmern, ob das Thema perfekt ist oder ob der Titel und das Thumbnail ideal sind. Es ist wichtig, einfach mit dem Erstellen von Videos zu beginnen. Der Autor empfiehlt, einfach den Aufnahmebutton zu drücken und loszulegen. Die ersten 100 Videos dienen dazu, die eigenen Fähigkeiten zu verbessern und den eigenen Stil zu finden.
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Transkript
Vollständiges Transkript von „7 Keys to Grow Your YouTube Channel: How I Reached 100K in Two Years“. Klicke auf einen Zeitstempel, um das Video an dieser Stelle zu öffnen. Du brauchst ein anderes Video? Nutze den YouTube-Transkript-Generator.
0:00 in the past 2 years my YouTube channel has gone from just over 2,000 to now over 96,000 subscribers and in this video I'm going to share everything I've learned along the way from hooking viewers right at the top of your video creating compelling titles and thumbnails what metrics to look at in YouTube Studio Plus where to find inspiration for your next video and doing it all as a solo Creator like me that's right it's just me here in my 8x9 ft Studio doing everything I'm going to share seven keys for growing your channel and number seven will help you get unstuck and start creating content more consistently number one provide value 100% of the time in your videos if you look at the Creator liaison Renee Richie and Todd Boe he's over the YouTube algorithm the metric they most look at is viewer satisfaction do people enjoy watching what you make and
0:45 watching it for long periods of time what are the best videos that we could show them right now we are very centered on that viewer and finding the best videos for that viewer so as you're making a video make sure it's valuable whether it's entertaining inspiring or educa that the entire time there's no fluff small talk long intros that don't get to the point make sure you're bringing that value to your viewer consistently the entire time and number two this might sound overs simplistic but make videos that you would want to watch if you want to make videos for YouTube you really should be watching YouTube what videos resonate for you what creators do you want to watch over and over again and draw you in what videos do you see pop up on your channel in topics that you might have searched for think about the videos that you've enjoyed that you saved for later or even watch watch repeatedly and mimic what they do maybe
1:32 it's pacing maybe it's format or just the general engaging way they talk to the camera find the videos that you enjoy watching and emulate those aspects in your own content and this can be a tough one but go back and watch your own videos and if you find yourself feeling bored or not really wanting to finish the video edit that part out change something about it add a visual change it up so someone including you would want to watch it the entire time number three Drive curiosity or solve a problem this is especially true in the title and thumbnail like at the beginning of this video I told you that I've grown a channel to almost 100,000 subscribers and if that's something you want to do I can help solve that problem or maybe it's something that drives curiosity we recently did a video on the YouTube channel about how Apple podcast is no longer the number one podcast app that's interesting it should drive curiosity
2:18 why is that and you can see that clearly resonated with the audience and we had a title and thumbnail to back it up one of the things I did at the beginning of this video is say there are seven keys and the last one will help get you unstuck that's four for shadowing driving curiosity hopefully encouraging someone to watch your content to the end now I just mentioned thumbnail and packaging and that is the huge key number four that's the first thing people will see on their YouTube Home tab or subscription fee scroll down the YouTube homepage on a desktop computer and look at all the thumbnails side by side what jumps out to you what images or faces make you want to click on the video and you'll also see that when you hover over a video especially on the desktop it's going to autoplay the first few seconds of that video that means packaging is not only the the thumbnail and title but also the first few seconds of your video so think about what is the
3:04 title that drives engagement making sure it's not too long and it'll be cut off on mobile devices what's a thumbnail image that's visually appealing and do the first few seconds draw my attention to that video if you find a video is not performing as well as you had hoped try changing the thumbnail or title which you can do after you upload and see if it performs better one of the key metrics to any video is that Impressions clickthrough rate how many people are actually clicking on the video that see it in their YouTube app or on the website if you see this below average try changing things up number five where should you look for video inspiration well number one if you want to make a video on a certain topic or product search that topic in YouTube what are the videos that come up first what are the titles like what topics are they covering how are they packaging their videos this will give you a clue about how you should package and frame your video what words to use in the title and
3:51 maybe what to put in the thumbnail and one of the key pieces of information I look at when I'm trying to think of new videos in the analytics tab of your YouTube Studio go to your audience section and you can see what channels your audience watches and the specific videos they watch you can go just between videos or shorts look at what topics are being covered in the last 7 days what has the most views what are popular subjects what's trending this is a great place to find inspiration on videos you can make put your own twist or spin on it and package it really well number six a great way to quickly grow a channel is taking advantage of Trends what's popular in your genre or subject I do a lot of Tech rated videos and so if there's there's a big Apple event or Google event talk about those topics what was announced what are products that are recently released recently there was a new version of iOS 18 and
4:37 the iPhone 16s came out guess when that happened well it was right around here and jumping on those topics making videos quickly turning them around still retaining high quality can help you reach a wider audience than just your subscribers and grow your channel but again remember that first key provide value 100% of the time putting a new topic or a current event in the title or thumbnail is not enough just to get views you want to provide viewer satisfaction do people find Value when they watch your videos and do they want to watch it for a long time but number seven here's the biggest key don't get analysis paralysis don't overthink the videos you're making don't worry about if the topic is perfect if the title and thumbnail is ideal and you also have to just practice making videos a common piece of knowledge is the first 100 videos you make is just you learning how
5:24 to do it so before you even get to 100 videos published on your channel make something just hit record I like what Creator Jay CLA says whose YouTube channel recently crossed 100,000 subscribers he says when you're first making this kind of content like videos the first step is quantity make a lot of it because you're just learning finding your own voice and your style then focus on quality how can you change up and make even better viewers where people want to watch all of it and people want to come back for more and then once you've nailed down that quality now make quality quantity develop systems where you can make lots of videos quickly but retaining that high level of quality that people want to keep coming back and don't get buried in the metrics yes look at your click-through rate if you see a video is underperforming jump into those analytics see if there's something you can change about it how does it compare
6:11 to your other videos but don't get buried in the numbers early on the most important thing is just creating lots of content to get good at it then you can focus on quality and then quality quantity by the way if you're going to be doing video podcasting and interviews a tool that helps me do quality quantity is Riverside I record my week video podcast and we even live stream all using Riverside you get high quality video and audio plus I edit it right in Riverside which helps me get it done even faster with AI tools to set pace and remove silence remove all the filler words and then export that 4K file for YouTube every video including the shorts which I've created with magic clips all in the Riverside editor you can see on the primary Tech Channel all high quality video all done in Riverside if You' like to learn more about Riverside
6:56 you can see the link below in the video description and if you want to learn more about my set up kind of behind the scenes of the gear check out this video right up here don't forget to subscribe to the Riverside channel before we go and hit that like button more videos on growing your YouTube channel and your video podcast which if you have a podcast and you debated on adding video or not you should add video here's why right up here let me know what you think of that video by commenting there thanks for watching we can't wait to see what you create
