Kurze Zusammenfassung
Dieses Video erklärt, wie man mit Hilfe von KI eine persönliche Marke aufbaut. Es werden sechs Schritte vorgestellt, die dabei helfen, die eigene Marke zu definieren und zu positionieren. Die Schritte beinhalten die Klärung des Problems, das man für Menschen löst, die Definition der eigenen Werte, die Erstellung eines idealen Kundenprofils, die Entwicklung eines einzigartigen Wertversprechens (USP), die Identifizierung der eigenen "kontrahierenden Wahrheit" und die Entwicklung eines eigenen Frameworks oder einer Methodik. Abschließend wird gezeigt, wie man mit KI einen Content-Kalender erstellt, um die eigene Marke auf den relevanten Plattformen zu präsentieren.
- Schritt 1: Klärung des Problems, das man löst
- Schritt 2: Definition der eigenen Werte
- Schritt 3: Erstellung eines idealen Kundenprofils
- Schritt 4: Entwicklung eines einzigartigen Wertversprechens (USP)
- Schritt 5: Identifizierung der eigenen "kontrahierenden Wahrheit"
- Schritt 6: Entwicklung eines eigenen Frameworks oder einer Methodik
- Schritt 7: Erstellung eines Content-Kalenders
Der erste Schritt besteht darin, das Problem zu definieren, das man für Menschen löst. Dazu wird eine Prompt-Kette mit fünf Schritten vorgestellt, die dabei helfen, die eigenen Fähigkeiten, Erfahrungen und Expertise zu analysieren und daraus potenzielle Probleme abzuleiten, die man lösen kann. Die Prompt-Kette führt durch einen interaktiven Prozess, bei dem die Ausgabe des vorherigen Prompts als Eingabe für den nächsten Prompt verwendet wird. Am Ende dieses Prozesses erhält man eine präzise Problembeschreibung, die klar definiert, welches Problem man für Menschen löst.
Der zweite Schritt ist die Definition der eigenen Werte. Diese Werte dienen als Leitfaden für alle Entscheidungen im Business und beeinflussen die Positionierung der eigenen Marke. Dazu wird ein Prompt vorgestellt, der die Rolle eines Life Coaches übernimmt und den Nutzer durch einen interaktiven Prozess führt, um die fünf wichtigsten persönlichen und beruflichen Werte zu identifizieren und zu priorisieren. Am Ende dieses Prozesses erhält man eine Zusammenfassung der fünf wichtigsten Werte, die als Filter für zukünftige Entscheidungen dienen.
Im dritten Schritt geht es darum, ein ideales Kundenprofil zu erstellen. Dazu wird ein Prompt vorgestellt, der die Rolle eines Marktforschungsexperten übernimmt und den Nutzer durch einen interaktiven Prozess führt, um die ideale Zielgruppe zu definieren. Der Prompt stellt eine Reihe von Fragen, die helfen, ein klares Bild des idealen Kunden zu erstellen. Dieses Profil wird in den nächsten Schritten verwendet, um die eigene Marke zu positionieren.
Der vierte Schritt ist die Entwicklung des einzigartigen Wertversprechens (USP). Das USP beschreibt, was Kunden von der eigenen Marke erwarten können und wie man sich von anderen unterscheidet. Dazu wird eine Prompt-Kette mit fünf Schritten vorgestellt, die dabei helfen, das USP zu definieren. Die Prompt-Kette führt durch einen interaktiven Prozess, bei dem die Ausgabe des vorherigen Prompts als Eingabe für den nächsten Prompt verwendet wird. Am Ende dieses Prozesses erhält man ein klares USP, das die eigenen Stärken und Besonderheiten hervorhebt.
Dieser Schritt ist optional, aber empfehlenswert. Hier geht es darum, die eigene "kontrahierende Wahrheit" zu finden, also eine allgemein akzeptierte Meinung in der eigenen Branche, die man in Frage stellt. Dieser Schritt hilft, eine "Rallying Cry" oder ein Mission Statement zu entwickeln, mit dem sich die Zielgruppe identifizieren kann. Dazu wird ein Prompt vorgestellt, der den Nutzer durch einen interaktiven Prozess führt, um die "kontrahierende Wahrheit" zu identifizieren und ein Mission Statement zu entwickeln.
Im fünften Schritt geht es darum, ein eigenes Framework oder eine eigene Methodik zu entwickeln. Dies ist ein wichtiger Bestandteil des USP und hilft, sich von anderen zu differenzieren. Dazu wird eine Prompt-Kette mit sechs Schritten vorgestellt, die dabei helfen, das Framework zu entwickeln. Die Prompt-Kette führt durch einen interaktiven Prozess, bei dem die Ausgabe des vorherigen Prompts als Eingabe für den nächsten Prompt verwendet wird. Am Ende dieses Prozesses erhält man ein klares Framework mit einem Namen, einer Beschreibung und einem einzeiligen Slogan, der das Wertversprechen des Frameworks zusammenfasst.
Der letzte Schritt ist die Erstellung eines Content-Kalenders. Dieser Kalender hilft, die eigene Marke auf den relevanten Plattformen zu präsentieren und die Zielgruppe anzusprechen. Dazu wird eine Prompt-Kette mit vier Schritten vorgestellt, die dabei helfen, den Content-Kalender zu erstellen. Die Prompt-Kette führt durch einen interaktiven Prozess, bei dem die Ausgabe des vorherigen Prompts als Eingabe für den nächsten Prompt verwendet wird. Am Ende dieses Prozesses erhält man einen fertigen Content-Kalender mit Content-Ideen, empfohlenen Plattformen und einem Zeitplan.
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0:00 in order to get people to buy from you they need to know who you are they need to know that you exist what you're about why you sell what you sell that's what's known as a personal brand and in this video I'm going to share with you a framework for coming up with your personal brand how to use AI to do it literally in a matter of minutes and then how to keep refining it using AI until you get it just right by the way if you're new here my name is Rick mol and for the past 11 years I've run a multi- figure online business and today I teach online businesses how to leverage AI so that you can streamline your business and increase profitability in the process and I do this over in my community called the AI Playbook Community which I'll link to in the description below so there six steps in my personal branding framework and the
0:46 first step is all about getting clear on what problem you solve for people so as you can see here on the screen I've written a prompt chain for you that I like to call the skills to solution Matrix and this is what's going to help you determine what problem or problems you solve for people and in order to figure that out what you're going to see here is a prompt chain that I have created for you it is five prompts and what this means essentially is you're going to use the output from prompt number one as input for prompt number two and then you're just going to repeat that until you get to the last prompt so the output for prompt number two into as the input in prompt number three and so on so in the first prompt here what we're going to be doing here is we're going to be leveraging AI to get clarity
1:32 on your skills experience and expertise now it doesn't really matter honestly I think that Chachi BT would be totally fine for this you could also use Claude or Gemini for this if you want to I would probably use Chachi BT for this in the second prompt we're going to be looking at leveraging the output from prompt number one to come up with a list of potential problems that you can be solving uh for people then in prompt number three we're going to be looking at prioritizing those problems that it came up with and identifying patterns between the the problems then we're going to be looking at your values and then in the final prompt the final step in this promp chain here we're going to use AI to come up with a concise well-defined problem statement so it's super clear what problem you solve for people for the second step in our
2:18 personal branding framework we've got to get clear on your core values because your values are what's going to dictate all your decisions moving forward in the business and how you position yourself so I call this my values finder prompt and I've given it the role of a worldclass life coach specializing in values clarification and the task of this prompt here as you can see is to guide you through uncovering and prioritizing your top five core values both personally and professionally and it's going to be asking you different types of questions so it's going to be an interactive conversation with the AI and by the end of this interaction with the AI through this prompt it's going to summarize and prioritize for you your top five core values because again these core values are what's going to be your filter moving forward and how you make
3:03 decisions and how you show up online Etc the third step of our personal branding framework is going to be leveraging market research I've written a prompt that is all about being a market research expert so it can create your ideal Persona your ideal target audience Persona you already know what exact problem that you solve you know what your values are for going forward now it's time to do market research and come up with our ideal customer profile so for this prompt as I mentioned the role that I've given it is a market research expert specializing in identifying ideal client avatars for online entrepreneurs you can put whatever Niche that you want into that and I say I'm building a personal brand so I'm giving it some context here I'm building a personal brand in the your Niche uh your task is to guide me through an interactive
3:48 conversation to Define my ideal client Avatar so this prompt is designed to ask you a series of questions go back and forth with you until you get to a very clear ideal customer Persona that you will then use in the next step in our personal branding framework this next step in our personal branding framework is all about creating your USP so most people think about when personal with personal branding they think about you know your unique value proposition or unique sales proposition well this is all about what can people expect from you when they follow you how are you different from everybody else out there how do you do things differently or better than anyone else I'm also going to share a prompt with you to help you define your quote contrarian truth basically what widely accepted belief in your industry or in your Niche do you
4:35 challenge this is all about as my buddy Pat Flynn likes to say building a rallying cry or a mission statement that your audience can align with so this is a prompt chain it's actually five different prompts here as you can see that I like to use to come up with your USP or your unique value proposition and again just like the previous prompt chains that we've talked about in this video here the output from prompt number one is going to be used as the input of prompt number two and so on so the first one is pretty much your foundational information gathering prompt you can see here I'm working on defining my unique selling proposition as an online entrepreneur you can put whatever Niche that you're in or whatever you do as a business owner before we brainstorm specific USPS I need to provide you with some foundational information and just like the previous prompts I'm giving you
5:21 this is an interactive prompt where the AI is going to ask you a series of questions one at a time to help it get clarity to be able to help you come up with that great USP then in the second prompt of our prompt chain we're going to use the output of that first prompt and this is where the AI is actually going to start brainstorming some USP options for you it's going to give you multiple options then in this third prompt it's going to take those options and help you refine and select the USP option that most resonates with you the one that you like the best then in the fourth prompt this is optional but I do recommend using this one we're going to put that USP that you've just chosen into a stress test and we're going to do that through this prompt right here and then finally in the fifth prompt of our
6:07 prompt chain you don't have to do this but I always like to do this just to get different ideas this prompt as you can see here it's three sentences or yeah three sentences long this is going to give you potential alternative phrasing of the USP that you've chosen so five prompts each building off of each other by the end of this prompt chain you're going to have a super clear USP that you're really happy with for your personal brand in this next step here I'm calling it the half step so this is step four and a half and this is where the AI is going to help you find your contrarian truth or as I mentioned before your rallying cry so as you can see here I'm working on defining my Brand's positioning and I want to identify a contrarian truth and a rallying cry or a mission statement and so we give background here we give the AI some instructions to follow then we
6:52 give it example formatting of the output that we're looking for this prompt right here is really going to help you this is a two-part prompt you could break this up into do separate prompts but I wanted to do it in one prompt here and so in the first part we're developing the contrarian truth the second part we're creating our rallying cry or our mission statement for our personal brand and then for the output as you can see here for the contrarian truth you're going to get the common belief and then the response that the a model is giving you your disagreement your alternative truth and then the benefit to your ideal customers and then the evidence to your contrarian belief now for the rallying cry options it's going to give you you five different options here with an analysis of each option so you're going to walk away from this prompt here with Clarity on what your contrarian truth is
7:38 and also five options to choose from for a mission statement for your personal brand or a rallying cry if you will for the fifth step in our six-step personal branding framework this is where we want to develop our signature framework or methodology again this is going to be part of your USP and part of what actually a big part of what's going to separate you from everybody else out there because this is going to be unique to you similar to other steps in our framework here this is a another prompt chain this is six steps in our prompt chain and again just to reiterate we're using the result of the first prompt as input for the second prompt the output from prompt number two in prompt number three and so on with this prompt here it's taking the information that you've gotten from the previous steps here in our framework and bring it all together to help you create that signature
8:23 framework or methodology and just like other prompts that we've talked about already this is going to be a very interactive prompt where it's going to be asking you questions and you're going to be going back and forth with it and by the time you finish this prompt the output is going to be a clear understanding that the AI is going to have of all the core elements of a potential signature framework and in the second prompt here we're going to take the output that is just given you there from prompt number one put it in prompt number two and this is where it's actually going to create the structure of your signature framework and then the third prompt in our prompt chain here this is where it's going to help you come up with compelling and memorable names it's going to give you 15 different potential signature framework names and as you can see here this prompt here is giving criteria to the AI from which to come up with those ideas for you so by the end of this prompt here the output that you're going to have is 15 different signature framework
9:10 ideas for names along with brief explanations of the nam's strengths and weaknesses for you to choose from and then in Step number four here this is where you're going to give feedback on those 15 different names and the AI is going to help you refine and choose the signature framework that you're going to use as part of your personal brand and then the final prompt of our prompt chain here it's going to help you come up with that signature framework oneliner if you will so as you can see here using the description from prompt number five to still the framework's essence into a single compelling sentence a oneliner this sentence should be extremely concise and memorable capturing the core value proposition when you follow those six steps there coming up with the signature framework you're going to have a fully fleshed out signature framework that has a fully researched name a client facing worthy description of the framework and also a
9:56 oneliner describing your exact value proposition position with your signature framework and for the final step in our personal branding framework it's all about Clarity and consistency in messaging those things are crucial to your personal brand so in this final step we're going to create a Content calendar and figure out what platform or platforms that your content needs to show up on to attract the target audience that we've identified in an earlier step here in our framework so as you can see it's another prompt chain here four different prompts where we're using the output from the previous prompt as the input of of the next prompt so prompt number one this is where we're going to be defining our calendar parameters so we're giving it context right off the bat I'm creating a Content calendar for my personal brand before we generate specific content ideas I need to Define some key parameters okay then it's going to take
10:43 you through ask you questions again and the output of this is clear parameters for the content calendar going forward because in the next promp we're going to be coming up with content ideas and recommended platforms where you should be showing up to attract your ideal audience and as you can see here this prompt is going to generate 10 to 15 content ideas for One content pillar that you have chosen so it's going to come up with 10 to 15 content ideas and along with those ideas it will recommend the best platform or platforms for that specific content and then as you can see here the output is going to be either a table or a bulleted list you can specify whatever you want and before you move on to prompt number three what I would do is I would just keep repeating that prompt for each of your content pillars if you have more than one and as you can see here I'd repeat prompt number two through each of your content pillars I
11:29 would recommend having a few different content pillars so don't move on to prompt number three until you've worked through prompt number two with each of your content pillars then in the third prompt in our prompt chain this is where it's going to create a draft content calendar for you when whatever time frame that you want so for example the month of October and it's going to deliver that draft content calendar to you in a table with columns that's super easy to follow and then finally you're going to take that table from the previous step put it into prompt number four here and you're going to be able to review the calendar what it's put together together go back and forth with it fine-tune whatever you need to about the information so that you have a ready to use content calendar that's based on highlighting your personal brand and all the work that you've done here throughout these previous steps so just remember when it comes to personal branding be authentic stay authentic people connect with real honest branding
12:16 and real honest people below in the description I link to my school Community the community for online businesses looking to leverage Ai and I'll also link up my notion database here with all the prompts that I just share with you here today if you want to go download those thanks so much for watching and I'll see you in the next video
