Top 10 Marketing Trends You Can't Ignore in 2025

0:00 here are 10 top marketing Trends you can't ignore in 2025 let's get straight into it first up we have Tik Tok SEO what if I told you the landscape of SEO is completely changing less people are using Google and more people are using social media to answer their questions about companies and products in fact 94.6% of Internet users between ages 16 and 64 visited a social networking site in the last month in that same month only 81.8% visited a search engine that's right people are now discovering products researching Brands and getting advice all from social media and it makes sense if you think about it social search is really convenient for people because they're already on social media plus the search results are updated in real time since people are constantly uploading new content 44% of gen Z and

0:45 33% of Millennials get their product information directly from social media users are also looking for educational content and tutorials in the same place so if you have an e-commerce brand if you are an investor in any e-commerce Brands make sure you're meeting your customers on social media where they're already asking questions nearly 90% of marketers say that social optimization is now a very important part of their overall strategy they're using hashtags adding alt text placing keywords and captions just to make their content easier to find so it's up to you to think is there any way that you can make your content more searchable and easier to find on social media another way that brands are appealing to social search is by using Tik Tok search ads launched in 2023 these ads appear within the organic search results inside Tik Tok and Tik Tok says they boost performance 70% of

1:33 AD groups that were tested using search ads achieved a lower cost per acquisition than those who did not specifically the beauty brand Clinique saw a 441 increase in conversions just using search ads and if you're wondering yes Instagram and Reddit have both released search ads themselves all in all your customers are already on social media trying to learn about you and this is a good thing I mean marketers now have the ability to organically capture educate entertain and sell to people all in one place so if you want our advice step up your social SEO game before 2025 Pop Quiz what macro marketing trend is absolutely set to take over the industry in 2025 let's talk about personalized marketing obviously there's no better way to communicate with your customers than tailoring your messages directly to

2:18 them with recent advancements coming in Tech and AI this has never been more of a reality and you can bet that it's going to be critical in 2025 I mean searches for personalized marketing have doubled in The Last 5 Years and 80% of consumers say they're more likely to make a purchase if personalization is used somewhere inside the customer experience one report actually said that 90% of Shoppers are willing to share personal information about themselves if it means they'll get a cheaper or easier shopping experience this particular one I did mention in a previous video but I think it Bears repeating Craton barrels view in my room feature on their website it makes total sense I mean somebody's obviously a lot more likely to buy something for their home if they can see it inside their home before they make the purchase the ride a personalized Commerce study showed that 70% of businesses who used personalized

3:05 marketing reported seeing a 200% Roi from it and I believe that in 2025 we're going to see aite Tech delivering hyper-personalized product recommendations to people using real-time data and tailor to somebody's individual preferences so if you haven't already take a look at your customer data see if there's anything that you can do with ar VR AI to create a more personalized experience for your customers all right next up let's talk about customer support and AI in 2025 today's consumers expect a response to their problems immediately zendesk reports that more than 72% of consumers expect an immediate response from businesses they're trying to contact but only 56% of consumers felt positive about their customer support interactions over the past year another study found that 90% of consumers feel

3:50 that an immediate response to their question is either crucial or very important now if you're concerned about this logistically keep in mind that 60% of consumers did say that instant response is any response that comes in 10 minutes after they reach out all of this to say that if you're not using some kind of a tool to generate instant responses to your customers you're in trouble this high demand for attention and support is leading a lot of Brands to actually provide their customer support on social media channels the Sprout social Index Fund found that 51% of consumers believe that the most memorable brands are the ones that respond to their customers on social media spin drift is one example of a company that's prioritizing fast responses on X they often post replies to their customers questions within minutes on the platform and people agree that their responses strike the right tone with their customers with their

4:36 brand they're laidback humorous but helpful now for some businesses I mean providing 247 support on social media is a huge task and it's stretches CS teams to the Limit and that is why people are implementing AI chat Bots we're going to cover those in a little bit so stay tuned here is a Content must have for 2025 user generated content I'm sure almost everybody is familiar with ugc at this point but it's really important for two main reasons one it gives you trustworthy content that you can use to bring in customers organically through paid ads through influencers and two it does some of this heavy lifting that normally could only be done by online reviews or testimonials search interest for user generated content has more than doubled in The Last 5 Years the American Association of advertising agencies

5:23 reports that 96% of consumers don't trust ads and Shoppers are two .4 times more likely to say that ugc is more authentic than branded content which makes sense when somebody creates a video about a specific product or service and it feels authentic that feels like a testimonial it feels like a review like a recommendation from a friend so it makes sense that these are more trustworthy to Shoppers and this is big 79% of consumers say that ugc has the highest impact on their purchase decisions let that sink in that's more than professionally branded images or celebrity endorsements not only that 50 6% of consumers say the main content they want to see from a brand is ugc long story short it's no longer optional ugc is super important and consumers are expecting that to be the bulk of your

6:09 content and a lot of people think it's hard to get but users are excited to share their experiences about a brand or product as long as that experience is positive let's take the travel industry for example 89% of consumers say they would create and share content about travel destinations after a positive experience 85% say they're happy to create content about their favorite restaurant 65 % about their favorite beauty products and 62% about their cars now just a little bit of advice I've created loads of ugc for different brands across different Industries and overall the way that I would start is by identifying those few bullet points that you want to communicate to your potential customers that could be the quality of the materials of your product the time saving or money saving benefits from your service Whatever It Is Write down those bullet points give those to your ugc creator tell them these are the

6:55 things that you want to communicate but let them make the rest of the decisions you want that content to feel authentic like it came from them that's how you get trust building High converting ugc there's obviously more details but that's the most important thing if you have any questions or you want advice on ugc for your brand drop us a comment below and I'll try to help you out do you know who the advertising giant is going to be in 2025 it's YouTube ads Search growth for YouTube ads has grown 126% Over The Last 5 Years the platform's global revenue is up to 8 billion do per quarter and did you know that digital marketers who use YouTube ads have the potential to reach 1. 7 billion new users every single month grammarly a cloud-based typing assistant with 30 million users utilized YouTube's full funnel ad strategy with a dual focus on long-term brand building and

7:41 customer acquisition the result was a 9% higher Roi compared to traditional awareness ads and a 133% increase in conversions with the same ad budget digital marketers at kayak also launched a series of funny ads on YouTube the goal was to inspire people to get back to traveling after the pandemic and and the ads aired on YouTube's connected TV the campaign was able to reach one in four us adults within a month and conversion rates increased by 7.5% now I know YouTube ads may not be the perfect fit for every single business but if you're creating YouTube content already for your brand definitely take a look at YouTube ads once you do you'll have your own organic content to help build trust and build your audience without any extra ad spend in addition to your paid ads that can create conversions out of thin air it

8:28 all boils down to this I mean the more that you can keep your customers in one place the easier the more effective and the cheaper your marketing is going to be here is an AI integration that every business needs in 2025 a chatbot a survey in us adults found that 40% of consumers are interested in using chatbots it also reported that 80% of consumers who interacted with the chatbot had a positive experience now digital marketers are using chatbots in a whole variety of ways they are driving people through the sales pipeline answering questions and making specific product suggestions to people in one survey of B2B marketers 82% said that AI chatbots are a super valuable addition to their sales and marketing strategies WhatsApp a platform with over 2 million Global users has been one of the most popular ways that marketers have

9:14 implemented chatbots to achieve their goals marketers can use the platform to send reminders to customers to introduce opportunities for cross- selling and to deliver hyper relevant promotions tat click a luxury e-commerce brand based in India launched a chatbot marketing and sales campaign in WhatsApp back in 2021 they achieved a 57% click-through rate in their WhatsApp communication and attributed 500,000 in sales to the app in one month now for context that Roi was 10 times higher than their normal marketing channels there are more than 300,000 active chat bots on messenger and more than 8 billion messages that go back and forth between consumers and Brands every single month now because of this huge opportunity a lot of businesses are adapting chat Bots and more and more companies are emerging to

9:59 provide these chat Bots to Brands one example is manychat many chat has already raised over $23 million in funding and recently acquire the customer attribution tool conver litics in a nutshell this tells us there's still loads of room for growth in this space now while most chat Bots are associated with super complex AI machine learning algorithms there's also a demand for very simple chat Bots they're also known as accessible chat Bots and one of them is called landbot unlike many complicated chatbots landbot uses a very simple decision tree system according to the company this makes setting up a chatbot a lot easier and more intuitive than some of these more complex Ai chatbots No matter what your business is people are always going to have questions and as the data shows they're going to be expecting a quick response a few hours could absolutely be the difference between a new customer

10:45 and somebody who went to a competitor if you're looking at improving your CS in the next year definitely look at AI chatbots let's talk about how influencer marketing platforms can help you 10x your sales in 2025 influencer spending is growing three .5 times faster than social ad spend and it's expected to keep growing by at least 14% by 2025 for a little context businesses spent an estimated total of around $2 billion on influencers in 2023 65% of businesses plan to increase their influencer marketing spend according to a survey conducted by big Commerce now of course influencer marketing is nothing new but as it proves to be effective for a whole slew of different kinds of businesses more and more influencer marketing platforms have arrived for example spark t is a software that's designed to help

11:31 businesses quickly identify the exact YouTube channels podcasts and personal brands that their audience's follow in contrast upfluence is more of a database with over 3 million different influencers that users can search and sort through as well as email Outreach features that allow you to contact influencers directly inside the platform as any brand owner knows who has tried to implement influencer marketing one of the hardest and time-consuming parts is finding the right influencers these platforms help shorten that time reduce the stress involved in this process ESS and help you get influencer marketing off the ground for your brand next up let's talk about the new landscape of Niche email marketing you're probably already using email marketing for your business but in 2025 we're expecting to see a lot more Niche email marketing platforms rise up so what do I mean instead of a one-size fits-all tool like MailChimp these Niche email marketing

12:17 platforms tend to focus on one feature like newsletter design or Simplicity for example substack differentiates itself from the mail chimps of the World by focusing on relatively Niche use cases people who have a list of paid newsletter subscribers Search growth for substack has increased 4,550 Over The Last 5 Years substacks pricing model is also pretty unique instead of just charging a monthly fee substack just takes a small percentage from every single user's revenue and an exchange users can get started for free the platform takes care of sending billing and all the other tasks associated with running a paid newsletter now if you're a YouTuber a content creator or even an investor this one will be interesting for you it's called senf Fox and it's a traditional ES P that's more focused on content creators who are likely to neglect their

13:03 email list now as every Creator knows you're always at the whim of the algorithm of whatever platform you're using if tomorrow Instagram or Tik Tok or YouTube changes their algorithm and you no longer get any traffic there goes your business the only digital channel you can completely control is email once you own your list there is your business and that's why senf Fox was started to help creators protect their audience you can create a simple aesthetically pleasing email list for your subscribers in minutes if you'd like to know more about nich email marketing platforms let us know in the comments but in the meantime check these out and see if any of them are right for you all right let's talk about the changing landscape of SMS Marketing in 2025 the US SMS marketing industry is projected to grow to 12.6 billion in 2025 and that's up from 5 billion in 2020 according to

13:48 Gartner as of 2016 the average SMS open rate was as high as 98% that's over four times the average open rate for email which is around 21% now this is why a growing number of companies are adding SMS marketing to their stack one of the leaders in SMS marketing is twilio the company offers a full Cloud communications platform including API based SMS marketing functions email phone calls chat Bots and more an emerging competitor is the netherlands-based message bird which also supports voice WhatsApp and other platforms message bird raised 200 million in series C funding back in 2020 giving it a $3 billion valuation the company is backed by spark Capital Excel yator and more now if you're in e-commerce and you're looking for an SMS marketing tool check out yacho attentive

14:33 and emotive YPO has already raised 436 million to date meanwhile attentive has raised $863 million emotive is the smallest of the three but has still managed to bring in over 100 million in funding there are loads of SMS marketing platforms out there so if you find one that you love that I didn't mention here make sure to drop us a comment below all right this next Trend means that at this point we've probably already lost some viewers and that's okay because if you're still here you're ready ready to leverage shorter attention spans to grow your business in 2025 so yes people are spending more time on social media than ever before but they're spending less time on individual posts in the early 2000s one researcher ran experiments tracking people as they used electronic devices at that time the average attention span on a device was about 2.5 minutes the researcher reran this

15:19 experiment and now the attention span is 47 seconds other research shows that people's attention spans on social media are even shorter for example recent data shows that gen Z loses focus on an ad after 1.3 seconds and users also prefer really quick content on their feet according to Tik Tok data nearly half of users say that videos longer than 60 seconds are stressful and their data shows videos lasting 11 to 17 seconds are the most successful as you might have guessed Instagram users prefer a similar time frame with reels between 7 and 15 seconds when compared to other trends like VR and AR live audio podcasts short form video is the clear winner for marketers and 33% of marketers are planning to invest most in short form content with 2 billion monthly active users YouTube shorts is

16:05 quickly becoming the goto for short form content now if you're looking to get started with your own short form content you can always drop us a comment below but I recommend starting by thinking about your whole video as a hook what do your users care about what do they want to learn what's going to improve their lives that you have specific knowledge about there's a million prompts to get this stuff going if you have any specific questions please drop them below that's it for today now remember we've scoured millions of searches conversations and mentions across the internet to find and identify these Trends and we've got a lot more if this kind of content is helpful or interesting at all I'm so happy to hear that let me know by subscribing hitting like dropping a comment and if you want any videos around any specific Niche or specific type of trend let me know below and I'll try and make a video just for you thanks and we'll see you in the next video