Why Google Hates These Websites

0:00 hello everyone and welcome back to the channel now I want to talk a little bit about Dynamic versus statically built websites now I might be using the wrong terms there but specifically or more specifically I want to talk about static websites and why in my opinion they do not rank as well on Google so let's just dive straight into it so I'm going to show you a few different examples of websites in today's video the first one being a dynamically generated website now this website is find a tradesperson island.com it's pretty simple website it basically is just a directory website that doesn't even work so basically what it does is when somebody clicks on or on either a search result on Google or if

0:45 someone just goes on trades and then clicks a trade and then clicks a location it will send a call to data for SEO which will come back with this page that you can see right here now Google seems to very much prefer this kind of website a dynamically built website that creates the content when somebody clicks on the page now I'm going to show you a few different examples in this video but I just want to show you some evidence of that so this is a website that is dynamically generated okay and you can see that it's ranking pretty well on Google I mean it's got 48,000 impressions in its first month yesterday it got 2,000 Impressions and 25 clicks you can see that some of these impressions are very very high like this one here Bernie auctioneers Castle Bar

1:33 which is actually quite near us right oh no Castle gar the re the kind of the evidence that I have here is all circumstantial or it's just you know what I've seen but I'm going to show you another website that I made last night which is uh find a plumber new york.com okay and you can see here this is actually a pretty good website and you would expect this to rank well on Google to be honest with you because in my opinion this website looks really nice if feels really nice you know it has everything you would want on but something that I've noticed is that the content does not get indexed as quickly so if I just click on all of these you'll see these were submitted to search console manually by me last night and none of them are on Google okay not

2:19 a single one only the locations page here is on Google you'll see this is this one is on Google so this is a very very interesting case study to me um because you expect a website like this to get indexed more quickly than a website like this this website here again I'm getting a lot of comments at the moment that are saying I should probably close that things like you know um you need to do more testing or stop showing a method that you're not sure if it works or blah blah blah this website was is dynamically generated okay so when someone clicks a result that is when the information is sent from the API to my server and then displayed on the page if I click on pages here you'll

3:05 see 41,000 index pages in under a week okay which must be some kind of record not only that if I go on performance and then most recent date you'll see 31,000 Impressions yesterday and the day before that it was 3,571 so we'd expect this to go up to about 33,000 Impressions maybe 34,000 impressions maybe it's finished at 31 I don't really know for sure but I mean that's still pretty damn impressive regardless okay and then if we go on another example um so get married in Italy okay this is a website that I expected to do much better than than how it's done and the reason in my opinion is that this is a

3:52 statically built website so if I go on any of these if I go on videographers for example this content uh sorry if I go on Amalfi Coast for example this content is permanent it's static okay this will never change because this content was built at the time of running mpm builds so when I when I built this website that is when this information was collected in my opinion this would be ranking a lot better if this was dynamically generated content okay so I want you to bear that in mind guys in my opinion it's better to have d dynamically generated content a couple of things about dynamically generated content though make sure to use a cash okay I cannot say this enough

4:40 we we accidentally spent um a lot of money I won't say how much money we accidentally spent a lot of money on the website that I showed you before the one that we're keeping secret we spent a lot of money because there was no cash which meant that Google Google crawlers were repeatedly crawling the website costing us even more money if we had a cache this would not happen the content is still dynamic in Google's eyes because when it loads the page it can see that it's calling a thirdparty API uh in this case we used Google Cloud

5:27 okay so this is a really interesting concept in my experience okay and the only one that breaks this mold is uh my dog breed helper okay the only one that is showing signs of life is my dog breed helper compared to all of the other statically built websites that I've made so in my opinion guys in the last kind of month of experimentation the main thing that I've learned is that dynamically generated websites that call a third party API and then display those results on a page get index and rank better or more quickly than a website that is statically built now I'm still going to be testing this Theory because a lot of the statically built websites that I've made have been very very simple websites again the only exception

6:15 to this is my dog breed helper which if I go on compare breeds or let's just go on uh breed Explorer you can see this is a much more interesting page than something like uh what is it the meaning of babynames.com this website completely died just so you know it it got completely destroyed so if I just go and learn more here you can see this page is trash okay there's no way Google is going to rank this you can see the difference here this is much better information it has this beautiful radial graph this is just a good website whereas this website both of them are statically generated but if I go on the meaning of babynames.com you'll see it's actually getting zero Impressions and zero clicks okay so again I'm just

7:00 trying to experiment I'm trying to show you guys what works what doesn't work I hope people are appreciating this because I'm trying to save you time I'm trying to save you money and take everything with a pinch of salt when I say that this is a new method that you should TR that you should use but what I actually mean is that you should try it and you should experiment for yourselves and maybe don't make the same mistakes that I did for example the meeting of baby names has 93,000 pages on it all of which are off Google all of which you know this website is dead in the water however something with much less Pages like uh my dog breed helper much fewer pages and much higher quality content is actually ranking on Google fairly well for a website that is less than a month old so you can see here

7:47 much fewer Pages there's still 2,000 3,000 pages but that's not that many pages compared to kind of uh something like the meaning of baby names which has 93,000 pages so I want to talk about this just because this is something that I've learned recently and every time I learn something I want to share it with you guys I'm going to leave the video there guys thank you so much for watching if you're watching all the way to the end of the video You're an absolute Legend and I'll see you very very soon with some more content peace out watch this video if you want to learn about my biggest tip for using AI for SEO in 2025