Will THIS Be The Future Of YouTube?

0:00 I want to hear what everyone thinks trends for 2025 actually are I feel as if there is some sort of coming I don't think I've agreed with somebody more their Evergreen growth tactics going into 2025 that's just a trend that's just going to get even more dramatic it took a long time to learn that there is no today we're going to talk a little bit about some of the things we saw happen in 2024 as well as what we think is going to happen in 2025 and the things you can prepare yourself to grow in the New Year if you're watching on the main vid IQ Channel there is an unedited version of this on the Boost Channel we of course would love to see you over there the link will be in the description as you are going to see this it's going to be heavily edited uh and the Boost is going to see all the raw craziness all right what are some of the things that you think beginning creators

0:46 should know going into 2025 of course a the landscape of YouTube will change especially if uh the Tik Tok band goes through we're going to see an influx of new short form creators coming into YouTube if they haven't already started viewership will probably start coming into because the only real place to watch short form will be Instagram Andor YouTube so a lot of these things uh could change for sure but one of the things that you can say pretty confidently their Evergreen growth tactics going into 2025 uh let's start with Rob and then we'll go over to John it's still not too late to start a YouTube channel it feels like the industry is still growing so there's still opportunities uh I think the dynamic of a the Journey of a Creator is changing a little bit in the sense that it does seem to be now more somewhat AI

1:32 skewed I would suggest and I just think overall the ability and talent of the even the beginner Creator seems just so much more advanced than it was maybe five to 10 years ago and I say that from looking at the YouTube education Niche whereby it was maybe a handful when I started five years later there was dozens now when I look at my feed I seem to be seeing a new creator every single time I load up the homepage who's giving their own YouTube advice and the quality is Sensational it's starting to make me feel a bit like a dinosaur in that Niche uh weirdly I think everybody who has been thinking about starting a YouTube channel has figured out now yeah this is actually somewhere where I could really grow as a professionally and maybe build

2:20 a business out of it so do it do it now I think something to keep in mind is that there are plenty of opportunities still on YouTube and there always will be but it can be overwhelming when you start thinking that every Niche is saturated or whatever just from personal experience recently I was dealing with Kindle Direct publishing it's for Amazon to put a book on Amazon then I was dealing with some like Photoshop issues cuz I just got a new computer and I go to YouTube to learn about these things and the channels that cover these topics are so old they put all their call to actions right at the beginning and they have super long intros and it's like here is a spot where somebody could come in and take over completely just by offering value first and then it's like like hey if you want more hit subscribe I'll be back with another video like right at the end I think um people are

3:05 annoyed about that old YouTube style and they won't put up with it cuz there's way too many channels to watch now more than that I think that episodic content like series content is probably going to do something in 2025 I think I saw Colin and Samir talking about it but I saw somebody else talking about it way before them like months before where he's like I could see YouTube being the new Netflix and he was a very small Channel and now I'm seeing it I'm seeing it looks like on TV and if you're like a vlogger or you're trying to set up something like that where you do like series content I think that there's a huge potential in that for sure funny you say this um we're seeing more documentary style stuff on YouTube I watch a lot of documentary stuff on YouTube one of my friends did a documentary style video it just came out the other day it's absolutely spectacular it's about when the iPhone 4

3:51 leaked for those of you who may remember there was a an iPhone engineer before the iPhone 4 was ever announced this guy took a prototype to a bar and left it on a stool and some guy found it and then ended up selling it to his website and it became a worldwide thing cuz no one knew this phone was coming out and it became a huge story and he just did like a retrospective uh documentary it looks like Netflix quality stuff like if you watch this thing it looks Netflix quality just released it this past weekend the Channel's uh fpt front page Tech if you want to check it out if you're interested in that sort of thing go check it out and this is that new platform for that sort of content like hi and of course you can always do the fun little vloggy stuff too but I feel like and I agree with John this is that place for that new type of content uh Jim what do you thinking about thoughts going into 2025 the things that you think creators should know I mean I

4:36 agree with everything that everyone has said so far I think that I have seen a lot of new creators or smaller channels surfacing even just for me as a viewer I don't know what's going on but I feel like every time maybe it's like a TV thing cuz I really only watch YouTube like outside of work as TV and everything suggested next is is prioritizing being closer to the video that I watch regardless of if it's the same Creator regardless of how many views I can't even tell you how many 200 300 view videos show up as my you know watch next video and that is like super new behavior that I've seen at least I have not seen this many small creators service so I agree with Rob and start the channel because you have such a

5:22 great shot I also have small creators right now who are uploading their first video getting 1,000 views uploading their second video getting that 200 300 view Mark so do it start the channel I also see kind of like I understand the episodes thing but I also see content just getting longer and longer and longer every day I go on I feel like it's longer average time stamps and just about every video for like the sides of YouTube that I consume are like 30 minutes plus and I feel like that's just a trend that's just going to get even more dramatic this coming year and I feel like there's also polar opposite sides the high production documentary style that Travis you're talking about I feel like there's also the super relatable super unedited longer content

6:09 that people just want to feel really connected to and I feel like this kind of Middle Ground of content of like meshing the worlds is maybe disappearing a little bit you know that's just an opinion I think to double down on one of the things you said about longer form content what YouTube is actually said and this will continue into 2025 I'm practically positive of it is you will see long form content start to work out because more and more people are watching content on their televisions there's tons of ways to watch YouTube on your television now and because of that people's tolerances for watching things uh that are longer nature is much higher it's much easier to sit down on your couch and watch a 20 30 minute YouTube video on your television than it is for some people to sit there and hold your phone and do it like something inevitably you're going to be distracted from that experience if you're home you're watching Youtube I watch a lot of my YouTube on my television I am watching longer form content so you will

6:54 see that in certain niches so continue to look for those type of niches or if you're in your Niche ways of bringing your storytelling to the Forefront being able to stretch it out a little bit longer to get people hooked in but one of the things I always say is you should be really looking for the ability to hook people to want to come back and one of the best ways to do that is whatever the point of the video is let's say for example you know I'm going to say Jen you know what I'm going to say right let's say just say it I I'm going to say it let's say you're you're baking a cake right oh is it chocolate Travis is it a chocolate cake chocolate cake if you're baking a chocolate cake right after you've taken the thing out of the oven and taken your first bite like you should instantly be going and in my next video I'm going to show you how to make the best icing and end that video as soon as always leave them wanting more give them all the value but end that thing as soon as you possibly can so

7:40 they will come back and watch something else uh it's it's a trend I'm seeing in music now which I don't really like but it's a thing where almost all the songs that are coming out now are like 2 minutes 2 and A2 minutes back in my day songs were five and six minutes long 16 minutes I'm noticing short and you could say it's attention spans but I also feel like they it makes you gives you more time to listen to more stuff so I like that as an idea get people hooked give them what they want and then immediately get out and tell them to watch something else so we have this Discord this really cool Discord that has our listeners in it if you have Boost or above uh like oneone or the Boost package if you click the link in the description or in the show notes and link your Discord you can actually come and talk to other listeners uh they have made this monstrosity in AI oh my God a cadburry egg filled with candy

8:27 corn in it using AI it's beautiful I mean it looks gross I don't know I would try this one I I have an appropriate sound effect for this no I agree that just I like I like how the foil is wrapped in chocolate somehow know it's on the inside I do want to talk about something else that's in here in this Discord and that's this what we're looking at here autod dubbing is something that's just starting in YouTube right now and what that does is it takes your videos and automatically dubs them into other languages now my suspicion is that this wouldn't contribute very much to people's views but someone in the Discord um I believe it was uh yeah Derek's lawn rescue shared uh some analytics and I'm kind of shocked by this and what it is is he's seeing good amount of views so on this particular video he's getting like

9:13 hundreds of views from Spain Portuguese German French and what's most interesting isn't just that they're the number of views but the average view duration is really high now that I see analytics like this I think this is kind of gamechanging what do you guys think do you know if you've got the tool yet Jen I do have it so I was trying to see where it is cuz I didn't even think to look at that I published a video and then like a bunch of comments came in I was like why are you in German I was like wait what okay that's interesting and then I went and I played through all of them and it sounds really good so what is YouTube deciding there is it depending on the location of a viewer or what language theyve say my question was kind of similar to Rob's uh is there something that you know the average Creator will have to prepare for this or is it just like Hey we're all just going to get like more worldwide views I this

9:59 is still early days right so I'm I'm curious as to if anyone else has this feature and you have you know the booster above go into our Discord and leave some screenshots there it'd be really interesting to see and compare with what we just saw from dereck's Channel because that's very encouraging well why don't we take a little break from this and uh answer a couple of the emails we've gotten from the listeners uh the boost. FID iq.com is the email of course there is a link in the audio podcast show notes if you ever want to send in a message ironically the subject is is translate to another language so this is perfectly fine I literally just came in while we were recording this podcast which is really weird I was frantically writing it as we were so let's read this let's see what they say this from Hal hi Jen and Travis and of course we'll say Rob and John uh this podcast is my most anticipated bedtime

10:46 story every week oh isn't that sweet regarding the question last year about using AI to translate videos from German to English I have some personal experiences to share I run two channels on the same topic one in my native language and the other in English initially I had just one channel and I uploaded two videos for each topic one in each language at that time YouTube system couldn't translate my native language into English honestly it still struggles now later I took Rob's advice and split my content into two separate channels REM Mak video please let this work please work most of my videos are narrated so I do voiceovers before editing over time I realized that translating a video isn't as simple as just switching its language viewers with different linguistic and cultural backgrounds have different viewing preferences and habits as a result I essentially have to make two distinct videos the visuals will be shared but the sequence introduction and

11:32 even content need adjustment before I finish this this email almost done that is interesting that the content itself might need to change because of the cultural impact it may have in a different and I think again this has a lot to do with the type of content you're making I think if it's like a a video game it's probably the same doesn't matter if it's a vlog same doesn't matter but like how to cook or something might be slightly different because of the things available in other countries something like that I guess that's interesting from my personal experience simply translating of videos language is at best a suboptimal solution of course it might depend on the content for example something like how to tie a tie might work in 100 languages now I swear I didn't just read that I didn't know that before I just said what I said this just happens to be one of our listeners who's super smart I just want people to know we have super smart no it's cuz you're in their head Travis I'm in their

12:18 head in their head especially when trying to fall asleep to this Travis they're having sweet dreams of cake how to tie a tie anybody in the mood for cranberry listen that was a great song uh for instance if you make a video about a candy corn challenge viewers from different regions without candy corn might be confused and even misinterpret candy corn is being delicious let's go that's right no no this email is over burn all right wait we don't even know if John likes candy corn no I don't exactly out wax it's basically a candle yeah I'd rather not eat wax no exactly uh in such cases the context of video would need to be adjusted for those audience that said even without just viewers might uh still lack cultural connections and lose interest this is just some of my thoughts before I read

13:03 the last sentence this is really interesting and brings up a really good point about this autod dubbing feature that we just talked about I think it's going to work more often than it doesn't but there are instances where I think the viation will go down because culturally doesn't make sense to the person watching Rob your thoughts on this I kind of feel like we're overthinking this now when it's a tool which requires zero cost and zero effort I feel as if in 95% of cases you would just turn it on see what happens uh analyze the data if it is having a detrimental impact on discoverability and Impressions and maybe just turn it off and I think you can do that at the was it the upload default settings so you can turn it off at the Master Level if you wanted to John uh any any thoughts from what we've been read so far uh no but it does kind of it does

13:50 kind of make me wonder if um if the algorithm is pushing to different languages if that affects your current push in your own native language or if it's like involved I don't know I don't think it takes a whole lot of adjustment but making more than one piece of content is always a good call in my opinion J when you got the notification did you have to turn the auto dubbing on or was it on by default it went on by itself it actually takes a little bit it takes it looks like a few days maybe I I don't know it's really depend on per video because maybe it's how long it's sitting in studio before you hit publish too that counts I don't know I'm super curious what how it impact the vid IQ Channel especially when we already have a dedicated Spanish show right right which great Spanish was my longest time

14:35 they watched longer than the English people maybe you should learn Spanish Jen uh and then the last part of the sentence also I'm really curious about Jen's reaction okay so Jen wasn't here last week we got an email to Jen so she doesn't know what what this is about so I'll have to really quick catch her up but I'll read the email also I'm really curious about Jen's reaction to the suggestion of replacing the candies in her bag which for those who did didn't hear the episode uh Jenna had a ant infestation in her purse a couple of weeks back and it's because she left candy in her purse I guess and the Ants found it right so there was suggestion last week to replace those candies with candy corn because ants won't eat it cuz it's not edible and so this is what they're saying hilarious really curious about

15:22 replacing candies with candy corn so my question is what was Jen's reaction about that letter honestly it's probably smarter and since they are IND dble like nothing would affect them I could eat them at any time I was hungry versus other things kind of melt granola bars get crushed candy corn would be a solid purse snack can't wait to hear the stories in 2025 for that so uh next email hey Travis and Jen hope you're doing well my name is Colton I have around 500 subscribers I want to write this to get your advice and insight on how to improve my performance mainly uh CTR and playthrough style content a bit of a backstory I've been doing YouTube for about 7 years now and have sort of flip-flopped through different styles and content and niches in 2025 however I'm 90% committed to the Retro Gaming Niche packaging and CTR wise this Niche relies heavily on one-off videos but there are some story games that I want

16:07 to make full playthroughs of I feel like my best bet is to live stream these story games on YouTube and edit the live streams into hourong compilations but let me know what you think the only problem I have with this is my editing style is very timec consuming and I'm the type of person that only focuses on one project at a time so I don't want to sacrifice consistency for a long video that people might not want to commit to watching I hope that makes sense anyway I hope this email wasn't too long thank you in advance well let's just talk to John who knows about the analysis paralysis of editing at times um for those who don't know John has been with vid IQ for a while but before that uh he had his own YouTube channel and in between that and vid IQ he actually did um editing for my Travis Tri the world Channel and I I just want to say that it editing is amazing incredible and I'm my favorite content I've ever made period but and I think John would admit some of this there was a time I don't know if that's really the case anymore but there

16:53 was a time where you were really super analytical and maybe overly uh I don't know kind of stuck when you were edit something you wanted it to be just right it's easy to pinpoint if you go back to like my first two videos on the vid IQ Channel because they would take me a month at a time to edit and i' I'd be spending right around 12 to 16 hours a day just editing because I'd like to get everything perfect and the whole intro of one I like 3D modeled and designed I made my whole office like and it's just like one of those things that people just walk right by they watch right past and it took a long time to learn first to be able to let go to have somebody else edit my stuff because like for some reason I'm just like n it won't be right it won't be right and uh it took a long time to learn that there is no right and the video that I've spent the least

17:38 amount of time on in my life is the one that got a million views it's it's the most ridiculous situation but after being with vid IQ for so long and it being necessary to film raws and give them to an editor it's let me Let the Rain loose a little bit and that's a exposure therapy situation either you get over it or you don't make content and I had to hire a editor for myself and that took a long time to find too but you have to do it at some point it's what's your time worth really that's the that's the big question I love this there are so many creators that I have that's like I spent two weeks on this short and then the one I uploaded after that was literally just shot on my phone there was like two cuts it was kind of like a joke and it got me that million views it is like far surpass everything

18:25 I've ever created and so many times have I heard heard Creator say like the video they put the least amount of effort in almost didn't even care about is the video that absolutely just surprised them the most I I think people they realize their standard of quality at that point when something like that happens they're like okay it's to my standard my lowest standard and then it's a quantity game after that and seriously just keep putting stuff out as long as you're okay with it it's good enough then get it out there because you have more chances of things blowing up what would you say is that the root of why that happens Jen I'm trying to think of an explanation for this cuz we all know what what you mean when when you say that like if we could encapsulate that explanation into a bottle and sell it we could retire very very quickly the

19:12 best answer I can think of it's just a spontaneous idea in the moment that is so in tune with what you're doing that it just clicks and you can just you can make it instantly without much thought to it whereas the things that you put so much effort into you kind of forget to think about whether or not this is a good idea idea and you're just more focused on getting you know the right L cuts and the the graphic to move into a precise point and you just lose yourself in the process rather than the the germination of the idea as well I think when you chase something it runs away faster than you can catch it and I think there's a mindset or just kind of a place you can get stuck in when you are constantly chasing your next big video chasing the next viral thing where you don't have that spontaneous Crea ity

19:59 that's why you started this that's why you have your YouTube channel and they're different places and getting wrapped up and chasing those views usually isn't the best ideas that you have I don't know I think that when you kind of let go a little bit you get rewarded in a sense where things just kind of fall back into line but letting go like that is not easy I don't know the secret to flipping that switch it works the exact same with thumbnails by the way when you can like immediately think of how to convey an idea through an image it's just like it's so easy to understand those make the best thumbnails by the way just so you know if you can draw it out in like 2 seconds and then kind of spice it up in Photoshop or whatever in 20 minutes that's the winner guaranteed I love that so I tell my creators I'm like you

20:45 should be making thumbnails and writing titles like you are making them for a kindergartener do you feel like that's accurate then John no doubt for sure I got this book uh called back of the napkin and it's all about conveying your ideas through imagery it's uh it's solid back of the napkin that's a cool title so if I if I if my next title is V is for views and then just have a number on a blackb am I guaranteed a billion views it better be a sing along let me tell you that that's what it sounds like pretty much we could we we've already got some vid IQ AI Tunes don't we Travis uh I think oh I have one that Jen doesn't like hold on this is the weirdest one to me it makes me laugh so hard well let me play part of this I don't I remember how long it is let's see talking about a YouTube life how to grow

21:31 and get those likes grow your views and subscribers to Travis and anars anyway you get you get it odd oh we need a t-shirt that analytics Don't Fear the stats love it beautiful I yeah I I I think it's catchy I think it's kind of cool anyway that's that's one of the many things that we've done this year before we move on I made a a graphic last night for a book I'm working on it totally applies to what what JY was talking about it's like uh the law of diminishing returns but for Content creation yeah it's uh it made a lot of sense to me when I made it so here we go yeah you you spend a lot of time creating and you'll hit that moment and then you if you keep going you just overthink it and the quality goes down and down until you give up this is great

22:18 cool little image here for people on the YouTube channel uh yeah yeah it's uh I think it's great this year 2024 as we're closing it out was the expansion of shorts into longer shorts shorts uh what we're talking about here are shorts going into the upwards of uh 3 minutes for a for a short and Rob you did some experimentation uh especially when it comes down to the monetary portion of shorts could you please share uh what you have learned about long shorts when a short is consumed through the shorts player and it's a long short the average view duration is significantly shorter than the same video watched through the normal YouTube watch page I think it's because at the moment viewers just aren't used to it shorts being longer than 60 seconds and I think on average because there was that weird crossover

23:03 when a short a longer short this is going to sound really complicated for anybody listening the longest short was actually being watched through the regular watch page on YouTube I'm enjoying this keep going rather than the shorts player there was that crossover period and when it was watched through a watch page I think the average V duration was like 1 minute 35 but then when it was watched through the shorts player it was 48 seconds so it was like almost a minute Less in average view duration the biggest difference is monetization if you watch a video fre the watch page you open yourselves up to so many different ad Revenue opportunities you know banner ads uh skippable ads ads before ads after etc etc but with a shorts player you are just one of several videos that somebody sees before an ad is played and

23:50 so again on this same video which had this crossover period it had an RPM of around $45 when it was being watched through the watch page age and then when it was a shorts exclusive that dropped to 3 to 4 cents so it was a 99% decline in ad Revenue cool you've got an extra 10 20 30 seconds to play with on a sh cuz I know a lot of people were struggling to get their shorts out in 59 seconds I'd say use the extra 10 20 seconds but once the short is longer than 1 minute 30 seconds then maybe you actually want to put some borders on the side or record it in landscape so that it is treated as a long form piece of content that's my general thoughts and advice going forward until the evidence suggests otherwise I I definitely agree that if you're trying to aim to do longer shorts

24:36 then still keeping it fairly short is the way to go just like Rob said um keeping it around a minute 30 and honestly um if you're doing a minute 30 long short it would have to be like absolutely necessary like if you're telling a story it's got to be a really really good story to take up all that time some types of content just don't work for the people that are in that head space for watching vertical content one big example we can look at is Tik Tok and the way that they do live streams they get people to watch their live streams but not like regular live streams they get them to watch because they make them into competitions they compete against each other and battle for like galaxies or roses or whatever they're called on Tik Tok if you just have a regular person doing like a professional live stream it's a different experience that people aren't

25:21 looking for cuz they're in that scroll mindset I think it's about the amount of dopamine you can squeeze out in the shortest amount amount of time I'm not so sure that long shorts are going to perform as well as hoped I mean I get Rob's point where you know you say to like put some borders on but at that point why aren't you just making long form content yeah I agree with that it's it's like a hack it's like oh I recorded it like this instead of this by accident so I need to fix it after the fact so that one I yell at all of my creators for that that's like the number one thing I'm like stop it don't do that stop it that's good coaching is that Jen when you're just telling people just stop doing that that's my channel audit stop it stop it yeah for 2025 um obviously some new changes I'm sure will be coming uh what we know of are things like the community which we hope come in 2025 which is the

26:09 I don't know you don't want to call like a Discord thing but kind of like a forum within a YouTube channel so we know that's coming uh the widespread of course of the autod dub which I we just we've just been talking about it really seems like trying to bring everything together in one place uh YouTube is if nothing else really trying to work on having you upload all your content to one channel not having to split into multiple channels unless you have a different audience they want you to be a just put live streams shorts regular content all on the same channel but um have they been successful this year let's go down the let's go down the line was 2024 successful before we look into 2025 all the things YouTube tried to implement this year did it help creators was it uh neutral or did you think it hurt creators Jen let's start with you I'm trying to think what did they actually do this year I'm Googling it AB thumbnail testing longer shorts I

26:55 think AB thumbnail testing it's hard to say say cuz I'm actually not a huge fan of this I think that it mentally helps creators but I think for the majority of creators on the platform this is not a tool that is helpful because people aren't using it and of course this is generally speaking from you know my creators that I have is that they're not prioritizing what one really good thumbnail is and instead you have two mediocre ones that are battling each other and not properly battling each other either so I have kind of switched my Approach where I would rather someone come up with one really good idea for a thumbnail and just leave it at that because you're just relying on YouTube to make this decision but what you're not thinking about is like your worst thumbnail is still being shown to people and then they're not going to click on

27:40 the video well I mean maybe not click on the video and then they don't get an opportunity to see that second one so personally I'll say I do not use AB testing and I don't encourage especially my smaller creators who are really building those skills to use AB testing I do encourage larger creators who have the data to get quick test results to do 24-hour testing 3-day testing 7-Day testing for wider audience reach community outreach and test with that priority but that's not that's not relevant to a smaller Creator I like John nodding his head I feel very validated keep nodding John at this moment I I don't think I've agreed with somebody more at vid IQ than this moment I'm like I want to scream yes that's what I've been saying it's tough because I got this thumbnail live stream and people are

28:26 like well I do these tests and and all this and I'm I'm like yeah but if two crappy thumbnails if three crappy thumbnails are battling each other one has to win and if that's the case it doesn't tell you anything it's in my opinion it's better and by the way vid IQ might not condone this I don't know I don't speak for vid IQ I just speak for John Scott uh just having a thumbnail or two and switching it out yourself to see the results it uh limits the variables so you actually know there's just too too much unknown when it comes to the tool at this moment and especially since it's not CTR Travis wants said well if it did Impressions if Impressions were the metric that it judged and I'm like yeah that's that would work I would be okay with that but yeah honestly like stop focusing on making three thumbnails make the next piece of content like that's that's what I tell everybody this

29:11 is a thumbnail stream but please move on please rob we have strong opinions on the other side of this what do you think oh the left side of the screen is just saying right here see I don't necessarily disagree with what either of you has said and I have now been making sometimes three or two thumbnails per video and 12 months later I'm still not sure what type of thumbnails I should be making to best attract my audience and maybe that's just me having a scatter grown creative approach to this I think for people who have discipline and can be really analytical I think it can be helpful in doing what you would call Big thumbnail tests that being have a face in a thumbnail not having a face in a thumbnail text in a thumbnail not having text in a thumbnail and you might be able to make a informed decision on to

29:58 do one or the other and then as as John and Jen say that's that's kind of ill iteration there you should two should do a podcast John and Jen John Jen John there's a radio show here in Cincinnati John and Jen oh no it's Jeff and Jen never mind ignore me what on Earth was I saying there yeah so like maybe you could do some big thumbnail difference split testing and then once you know right he definitely faces in thumbnails then you go back to making one thumbnail but make it a very high quality one I must admit like when it first came out but this is brilliant everybody should use it 12 months later I'm just not sure what to recommend anymore I'm really not I feel as if everybody should test it out because for some people it might be like a light bul moment but I understand if you are very creative and now we're

30:43 asking you to make another two thumbnails on top of everything you're doing that could lead to just more stress and pressure and paralysis and like everybody else I don't understand the watch time metric I feel it should be click-through rate with impression shown to make sure that it did equally distribute the thumbnails to all users cuz I I'm never sure if it's equally shared the thumbnails between all of the users if I Mak sense if a thumbnail was shown 100 times I don't know if 33 times it showed a 33 times it showed B and then 34 times it showed C and without that data that's a little frustrating yeah and it SK skews the results I do think there's a nice confidence thing like with robs test doing text list or faceless I think when creators are kind of set in their ways and you suest like

31:28 what if we don't put your face on the thumbnail it's very scary and it's very intimidating to test out something so polar opposite or testing out an entirely different aesthetic that it makes creators feel more confident being like well just put them both in like so if that helps that little step into making changes that can grow the channel I will stand for that because that can be those can be really big decisions and like very scary decisions for big changes like that I I think about beginning creators too that those that don't really know the best thumbnail practices but they can still use the tool and it's sort of like a Dunning Krueger effect thing where like everybody's super confident and then they realize that they shouldn't be so confident and then it's time to learn and they call that mount stupid and so I think the tool can push new creators

32:14 over Mount stupid into the humbled territory where then they can learn and I never considered that you know it's just because I used to be there and it would have been useful then and now it's like I've had a tough time finding use for it but it doesn't mean it can't be useful for for others for sure I want to hear what everyone thinks trends for 2025 actually are I know everyone kind of said a little bit but what do we actually feel like is going to happen in 2025 who who you asking that question to I mean you're the most trendy person here Rob so you are I feel as if there is some sort of AI Reckoning coming because of Sora I don't know if you've all started to see him play around with that but also YouTube is releasing its AI tools as well I think there's already been a a way of AI content uh coming onto a platform in 2024 I think that's

33:01 going to become more prevalent and I feel as if YouTube may need to take more action whether to lean into it more or to fight against it I think the audience will decide what I've noticed in 20124 maybe this is just how my algorithm has been influencing me and I get the feeling this happens to every single person on YouTube at some point but I feel as if YouTubers got more negative in the last a in that every everybody was celebrating the success of creators and how they were growing you know from these um bedroom creators who started a decade ago and now they have their own Empires like businesses and there's been a a a raft of negativity and like controversial stories you know again is the algorithm just pushing me all of

33:48 these stories about how all of these uh people are failing and like that is now what the audience wants to see we've we've seen these creators build themselves up and now want to see them Smash down and somebody else take their place and I don't know if that is going to continue in 2025 or that's just how I feel based off of what social media not just YouTube all of social media seems to be pushing my way at the moment and I'm sorry I I kind of end it on that bad M but yeah it feels as if more and more creators are now starting to be treated as celebrities and audiences want to see those celebrities not just in a positive valuable light but also in a a vulnerable exposed negative light as well uh way to set that one

34:33 up uh I occasionally see like negative content but it's more like um snarky podcasts and stuff that I occasionally watch just like drama stuff I I don't get shown a whole lot I recently did get shown something about a channel called JCS it's like a true crime and I don't know what happened but they released they used to have a narrator that was super popular and then they released a video and they released like one every year or every two years very dedicated base but that they don't talk to but they released a video and all of the AI it was 11 Labs that mocked his voice and uh they paid the guy but they just didn't use them and so he was like whatever but people hated it so much it went down within 6 hours and it's like I saw that because one person covered it immediately and started talking negatively about the entire situation and um yeah they got like 100,000 views

35:19 in 3 days and they were like 300 subscriber channel it's just absolutely insane but I guess that's a little bit of a combination of AI Reckoning and and drama Channel yeah it does happen I don't see a whole lot of it but um I just I wonder if it stems from a lack of connection for some people like I wonder if enough people could see behind the scenes of people that they could relate to if they could find their people to see to hang out with online that they wouldn't be so apt to go and talk sord about other creators and stuff like you can approach the internet with hate or you can approach it with community and love and it's it's just like maybe there's not enough of the ladder we see this all the time in in a lot of different spaces on YouTube fortunately the Boost uh kind of viewership has been incredibly loving and and fun I mean

36:05 really we have some of the most fun and creative viewers I've ever seen some of the emails are just outrage Jen knows this outrageously so creative it's crazy that's also because we've cultivated that and I won't stand for negative comments in the comment section it's like you know cross the board it'll just be like hey n just you get deleted because the thing is there was a study about this I remember I did a video about this many years ago where people are emboldened after the first negative comment to pile on it's easy to pile on it's not necessarily easy to be the first person to say something negative certainly easy to be the second person so if you can cut it off the beginning then uh that's a good a good way to keep things positive another thing and I've said this before to a lot of creators every single time I say this something changes for them and that is when you get negative comments the impetus is to and a lot of times people want to

36:51 immediately respond clap back whatever the case may be and we see a lot of this from creatives and I see it as like a supporter other creators I like I'm a I'm a fan of other creators as well you'll leave a cool comment supportive comment and it gets no interaction from the Creator but you look a little bit further down and someone says something hateful them and they're going back and forth with that person it's human nature to try to defend yourself and stuff but what you're doing is you're robbing from the people who support you and you're giving to someone who isn't supporting you at all and basically what you're doing is the people who've been there maybe every single day for every single one of your videos and liking and everything you know there people you don't react to because you just see them all the time and this one person who does a driveby hateful comment you give them all your time you're making the people who support you maybe go what am I doing here you know I've shown this person so much love and they're just all I maybe I should say something hateful maybe then they'll reply to me there have been times where I've gotten

37:37 comments back when I was first starting out that were kind of like hitter comments and when I respond to them they were like oh I just wanted to get your attention and that should tell you everything you need to know they're not being genuine so definitely uh the people that support you you should support them back and I think that's super important for 2025 and really anytime so that's the end of 2024 going into 2025 we hope that you've learned all the things you need to to be successful but even if you haven't we will be back in early January and uh I want to thank Rob and John for joining us today now that we you're welcome fine check that off can we also put hoodies on the list I want vid ey crew hoodies Yes actually you know what we're going to make that happen I mean for the company for the community for everyone let's get vid I crew merch 100% that's going to happen I will make that happen by hook or crook all right everyone

38:24 thank you so much for joining us if you like this and you want to see the fully unedited version with all the silliness hit the link in the description below and we'll see you in the next one