Brief Summary
This video features an interview with Griff, an e-commerce entrepreneur from Scotland, who shares his journey of building a successful AI drop shipping brand. Within three months, Griff scaled his business to £86,000 (approximately $115,000) in revenue with a 30% profit margin, after joining a mentorship program. He discusses the key differences between learning from free YouTube content and investing in a structured course with coaching, highlighting the importance of up-to-date product research methods and personalised guidance.
- Structured learning and mentorship are crucial for overcoming challenges and staying updated with current e-commerce trends.
- Action and persistence are key to success in e-commerce, especially when combined with expert guidance.
- The right product, combined with effective ad creatives and scaling strategies, can lead to significant profitability.
Introduction
Anthony Eclipse interviews Griff, a student from his mentorship program, who has achieved £86,000 in sales in under three months with his AI drop shipping brand. The interview aims to uncover the strategies and insights that led to Griff's success, offering advice to beginners in the e-commerce space. The goal is to understand what specific actions and guidance contributed to his achievements, distinguishing his approach from those who struggle despite watching numerous YouTube tutorials.
Griff's Background and Success
Griff introduces himself, mentioning he's from Scotland and has been involved in drop shipping for around two years. He initially learned from YouTube videos before joining the Ecom Mafia and later the VIP mentorship program. He shares his dashboard, revealing £84,000 in sales over approximately 70 days, with profit margins around 30%, equating to roughly £25,000 in profit.
The Value of a Structured Program vs. YouTube
Griff explains that the key difference between learning from YouTube and joining a program was the structured, step-by-step guidance provided by the latter. While YouTube videos were helpful, he needed additional support to navigate challenges. The course offered a systematic approach, preventing him from jumping between different strategies and wasting time searching for solutions to problems.
Specific Benefits of the Mentorship Program
Griff highlights that the product research methods taught in the program were more effective and up-to-date compared to those found on YouTube. The coaches provided the most current strategies, adapting to the ever-changing e-commerce landscape. This access to timely and relevant information was crucial for his success.
The Winning Product and the Role of Coaching
Griff discusses how the current winning product differed from previous attempts. He notes that earlier products may have been too saturated or didn't meet the right criteria. The coaches played a vital role in refining his ad creatives and scaling strategies. Their guidance helped him make necessary adjustments, quickly turning the product into a success.
Impact of the Program and Future Plans
Griff believes he would still be stuck in the "YouTube rut" without the program's guidance. He had tested nine products before joining the mentorship and found success with one of the first four products he tested within the program. His goal is to pursue e-commerce full-time to achieve financial freedom. He advises those considering a similar program to take action and invest in guidance to avoid the pitfalls of learning alone.
Final Thoughts and Call to Action
Griff encourages viewers interested in e-commerce to take action and join the mentorship program. He emphasises the value of having expert advice and support to overcome challenges. Anthony Eclipse provides a link in the description for viewers to apply for the program, highlighting Griff's success story as an inspiration for others to take their e-commerce ventures seriously.
