AI Solopreneur: The FASTEST Way To Start An Al Business With Zero Employees (Using ChatGPT & Replit)

0:00 Imagine a world where a company can be completely run with an AI. It generates ideas based on the market's movements and then executes it immediately. Brands it, creates the marketing plan, creates the actual product. And there's this framework of mindfulness, artificial intelligence, and social media when brought together in the right way can create this sense of character and self-reliancy that will allow somebody to succeed in the age of AI. Okay. Okay, so before we dive into the episode, I want to share the moment that all of this AI stuff clicked for me. This time last year, I go to a networking event at a bar in New York

0:47 City, and one of the first people that I meet is a creator by the name of Dom Ashburn. You might know him better as Mr. Grateful. Pretty quickly, he's showing me how he's using these custom GPTs to build and manage his business. And I remember sitting there at the bar and it completely opened my mind to what AI was capable of. That was 12 months ago and since then Dom has moved to San Francisco so we can be even closer to what's being built with this technology. And after speaking with Dom and hearing about his new framework for building an AI company, I knew we had to record this episode. So here we are. And in this episode, Dom shares the full three-step

1:33 process for building your dream business with AI. No coding experience required, no tech background needed. You don't even need employees. Dom shares everything that you will need to start your AI business in just a few hours. And so, one more thing before we get into the episode. We are so so close to hitting 200,000 subscribers on this channel. And honestly, that is surreal for me to even say into this microphone because 2 years ago, we had zero subscribers. And so, if you've been following the journey and if you enjoy the content that we put out on this show and you want to support us, please hit that subscribe button. It would mean so much. Anyway, let's get into the show.

2:20 for that human being that's sitting in their living room right now watching you and I. What is going to be the value to them of listening to the conversation that you and I are about to have? Yo, such a good question, bro. I I love the intention setting from the very beginning. Um, actually, that's actually what I do every day. I walk into the studio here, I light my incense, I set my intention for whatever I'm about to do, and then we get into it. So my intention here today is to uh give people the mental framework and in some way the mental permission to uh become more mindful,

3:07 use artificial intelligence and social media to build a self reliant system for their lives by creating a business using these three tools. Okay. So, right now I am actually in um I'm in San Francisco. I moved here to test this exact framework that I am going to present to you today. Um my belief system here is that everybody needs to have a button. I believe everybody needs a button. a button simply that that allows it's a gateway to allow other people to get value from you and send you value. Right? Essentially, everybody needs to have a

3:54 button on the internet that allows somebody to purchase something from them, to hire them for something, to book them, to download something from them, to pay them money, to give them an email, to give them a phone number. But everybody needs this digital exchange in order to have some type of self-reliancy in the digital age. And there's this framework of mindfulness, artificial intelligence, and social media when brought together in the right way can create this sense of character and self-reliancy that will allow somebody to succeed in the age of AI for

4:39 the time being. Um, we have some very interesting times coming ahead of us in the next few years and decade. Um but for the time being as things stand um this is going to be a very uh functional system that I am using for my own life uh that I would like to then share with the audience. Um and and we're going to start from just the very beginning um with the the human first and then start to introduce other people and then introduce artificial intelligence into the process. It's iterative. You can start from zero and eventually build up to the most successful version of yourself that you can think of. It's such a beautiful intention. And I

5:26 think I even said this to you when we spoke before this. I think the thing that I love about it because we're going to get deeper into the methodology and the framework. I love the simplicity of it because it's like if you're that human being that just wants to start and get into this and start building, it's like we're not going to give you any of the fluff or like any of the, you know, 20 million ideas that you see in other content. It's like we're giving you just what you need to get going. And you know what? It's it's funny because even when we um when we had the first conversation, and I I already mentioned it to you how much how many people loved that conversation. and it's one of the most popular episodes we've had on the channel. But I remember we we spoke about your journey because you have this

6:13 part of your story where you got 100,000 followers in 22 days. And so we spent a lot of time talking about how you did that and then right at the end we talk about monetization. And I remember the moment that you just paused and you said, "Everyone needs a button." And it was like that was like the that was kind of the the central principle. But you know what? You said something uh we spoke a few weeks ago and there was something that you said that instantly when you said it, I wrote it down in my notes and so I want to give it back to you and then have you elaborate. You said first of all I have a big bet on entrepreneurship. You said, "I think that we're going to see money flowing to entrepreneurs in a

6:59 brand new way, and I want to be a part of that." I think that we're going to see money flowing to entrepreneurs in a brand new way. I want to be part of that. What What did that mean to you? What does that mean? What I mean by that is uh now the everyday person like it the common person anybody without family money or without having a college degree um is able to build a product and or provide a service to people based on the gifts and the strengths um of of their life uh in order to help other people and get paid for that. Um I I you know I think that through the process of

7:48 sharing your story, coming up with ideas that solve problems of your life, you will connect with inevitably you will connect with a group of people in the world who relate with you, who will be happy to pay you for the fact that you solve the problem that they also deal with in their life. Right? Um, this does not mean that you have to build the next AI unicorn billion-dollar company. It doesn't mean that you have to use AI to find a workflow and try to build an AI startup from scratch with no coding experience and all. It it doesn't mean that um

8:34 there are still babysitters in the world. People still still sell t-shirts. People still still sell stickers. People still sell candles. Like I just bought this the other day. I bought a cup. People still buy cups. Like there are there are things that um uh you can sell still based on your natural gifts, strengths and skills um today. But uh we need a better framework for like actually approaching that. Um and I think that it's it's easier today than ever to kind of create uh to open the floodgates to allow people into your space and allow them to

9:21 um to give you money for what you are good at, right? And and what you can offer to the world. So, all I mean is that we we have a more direct stream of cash flow just from like person to person, from like me to you. You know what I'm saying? There's there's just a more direct stream of of money that can go right from me to you. Not from me through a business, through a W2, then to you, and then to taxes. And you know what I'm saying? Like I I all there are still like employees that you can hire and there's still taxes you have to pay all that. What I'm saying is is that there's more of a direct connection now. Um, we're going back to more of a direct connection of like consumer to creator rather than, you know, all the all the

10:07 middlemen and and all that. People can literally provide their service and their product directly to the people who need it. Um, and I just I see that as a superpower in a world where the future is looking a bit blurry and you're not quite sure what the future holds. you can always still rely on on the value that you can provide to your neighbor. Um, and right now the world is your neighbor because we're able to use social media to connect with the world. Um, and then we can use AI to build products and iterate on the services or ideas that we have. Um, and then we can always come back to ourselves to really clarify like why we're doing any of that in the first place and make sure that we're coming from a a pure and intentional place. Yeah, you know, I I

10:53 think to your point, there's um social media has taken away a lot of the gatekeepers like you can get directly to the customer, but you know, I want to I want to go a bit deeper on that last point that you mentioned because I think about the person sitting at home because and I think maybe I can speak to this perspective which is we hear about like these technological advances or like things that they're doing in Silicon Valley or like the big tech is working on and people are talking about oh you um AI is going to replace people in their jobs and there's like these decision makers and executives that are making these decisions and I think sometimes for everyone else it feels like that's happening in like a separate world like these advancements in AI and

11:38 whatever they don't apply to me like I'm I'm not in tech. Can you speak very directly to the everyday person that's like how did these advancements in AI or these technological advances how is that going to hit me? How is it going to reach me? What is the value to me of what's happening right now in AI and how can it help me like reach my goal, my dream, that business that I want to that I want to build. Like can you can you speak very directly to that? Yeah, let's talk about just on a very casual basis. Okay. Not the fact that the major companies in

12:25 the world are building um uh midlevel software engineers to automate a ton of the processes that a lot of their current human employees are doing. Not just that, um, not just the fact that we're actually building AGI, um, an artificial general intelligence that is intended to do everything better than a human being. Um let's we don't even have to talk about the fact that then that super intelligence is going to be ingrained and interwoven into every layer of our infrastructure with the goal of perfect optimization of

13:10 every process that human beings are are um forced to do right now through the demand of capitalism and industrialization and globalization. ation. Not just that, but on a on a very present basis. On my iPhone, I have a screen right here with every AI that I use basically. So, it looks like this. And it's chat GBT, Google Gemini, Meta AI, Perplexity, Grock, and Claude. Those are like the main AIs that I use. You can also use deepseek but I I keep that on my computer. Um and I use these tools whenever I have an

13:56 idea. I can go straight to AI and I can immediately validate if the idea is worth building. I can immediately get information about this concept. I can immediately get market research based on the concept. If I just have a question throughout the day and I want to know just randomly I see a word that I don't know uh and I not only do I want the definition but I want to know everything about it and where did it come from and what are all the different uses of the word. My vocabulary has increased if the other day my girl burned her hand on the stove. So you know I went to AI and I immediately knew what to do and how to help. You know what I'm saying? And it was like it was it was quick, seamless,

14:43 painless. It was fine. If I want to uh I have technical difficulties sometimes when I'm doing new things. I'm trying to edit my videos in a new way and add a new feature or um a new video effect whatever. Now I can go and ask AI how to do that and it gives me the steps right this iterative this back and forth dialogue that I have with the collective conscious wi with the uh collective human knowledge basically AI is is the it's the collective human knowledge. It's all the knowledge that not all of it. There's some rare texts and things that haven't been shared uh with the with the AI that just haven't been uh collected yet. And there's some like PDFs and stuff that's kind of hard for AI to parse through. But in general, there's pabytes, billions of books from human knowledge that are inside of these

15:29 AIs. We're talking to the collective human, right? To to the collective knowledge of the human race. So if you imagine me every time I have a curiosity, every time I have a spark of inspiration going to this this AI and having the conversation with it and learning and validating versus somebody who has the idea and sits and like pers on it for a week without doing anything about it. how much faster I'm I'm learning, iterating and creating with my process versus them. So just as an individual that is the impact that it can have, right? And then beyond that actually going into creation. So I can use AI now

16:16 to create things. Uh I can create the product. Um I can create the website, I can create the software, I can create the ad campaign. Uh, I can create the newsletter using the AI. I'm in the process of creating, iterating, learning while the other person is on their computer clicking, you know, clicking around doing all of the steps that my AI is doing very fast. Right? So, it's just on a on a just a human level, I'm simply able to move faster and I'm able to learn more more quickly if I'm just simplifying it down to, you know, the level of of um individuals.

17:02 Although the impact is underestimated at the moment I think for the for the common person um even somebody who's very articulate in AI the mass impact of the earlier statements I was making about AGI being ingrained into our infrastructure and things is um a bit bigger than I I think people re recognize. But uh the impact that it can have on your individual life right now is also understated. um if if you are consistently using it dayto-day. Yeah. You know what it's um and it's it's one of the reasons I enjoy speaking with you. You have a very beautiful way and very clear way of like explaining ideas. And I think I've said this to you, you're the person that I go to to

17:47 find out about this stuff and and what's going on. And so before we get into the framework, I want to make sure that um we make this digestible for everyone that's listening. So to begin, can you just explain because obviously we hear AI all the time and then we hear AI agents and even like AGI which is something separate but for AI agents to the person that's listening at home what does that mean when people say AI agents what is that distinction from just when we talk about AI? Okay, quick break. If you're building a personal brand, here's one thing I know. You need an online presence, a website where your customers can find you. Luckily for you,

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19:21 with one click. And so, whether you're launching a portfolio, a landing page, a content hub, whatever it is, Hostinger is an all-in-one solution for hosting, domains, email, and more. No third party tools, no complicated setup. And if you need help, they've got 247 expert support. And the best part is that it's completely riskfree with their 30-day money back guarantee. So go to Hostinger Horizons today, start your free trial, and use my code calum at checkout. That's code calum c a lu m for 10% off your first month with Hostinger Horizons. Thank me later. And let's get back into the episode. When people say AI agents, what is that distinction from

20:08 just when we talk about AI? Yeah. Yeah. U good question. So right now you have uh so for for instance you have artificial intelligence like as an a large language model for instance let me use chat GBT as the example here. So, if you just go into chat GBT right now as a free user, you will land on a model at the top called 40, right? 40 is just the um is just like their fast and efficient model for having a conversation back and forth, right? You ask a question, it gives you an answer really fast, right? But it is based on the answer it gives you is based on its current knowledge base, its current

20:53 understanding, right? It's almost like a person in a room who's really smart, really, really, really smart. But you put you isolate them in a room. So, they are alone in a room and you can walk up and just like talk to them, but they can only give you information based on what they know at the time. And if they don't know something, they might might just make it up just so that they it seems like they do know still, right? Um, and this person is also very accommodating. So they have like an accommodation bias where they want to please you and they want you to feel good about what they're saying, right? Um so you're having this conversation with with JGBT40 as an entity that only is speaking to

21:40 you based on its knowledge might give you a bad answer if it doesn't actually know the answer and still be confident about it and hype you up with whatever you're asking because it wants to please you, right? Then you have 03. Now 03 is the thinking model. It's a reasoning model uh where you can see it think. So now this person you essentially give that person in the room a pen and a piece of paper and I don't know a calculator like a a big whiteboard and their own computer. Right? You basically give them a whiteboard and a computer. And now they go okay thank you for asking me that question. Let me go look it up and let me go find you some information. But before I do that, let me write on this

22:26 whiteboard a big plan for how I'm going to approach answering this question. So it thinks through itself. Basically, you prompt it and then it reprompts itself a few times. It's called chain of thought where it it asks itself again the question and then creates a plan for how it's going to execute it and then goes on the internet to gather more information to then give you an answer with citations and an answer um that is well structured based on what it thinks you mean and the outcome that you're looking for. Right? M an agent then is capable of doing what 03 is when it reasons as if it's able to actually

23:11 solve it's it's able to create a plan to solve a problem. Okay. So um it it's still you you give it a a task to do and it creates a plan to go execute that task. But then not does it doesn't stop there at giving you the plan or giving you the answer. it goes and does it. Um, so it has the ability to execute its own plan on other applications by using other apps and other websites. So it can go around and click around on the website. It can type on websites. It can use apps just as you would so that it can get more things done and it can execute things. Okay. So that is that is

23:59 the the basis from like a regular fast efficient large language model to a reasoning model to an AI agent. Mhm. You know what's you know what's interesting? I was just thinking this actually interesting uh exciting a bit scary as well. It's funny as you laid out that timeline, the dominant thought, the prevailing thought that came to my mind is with every iteration, it's becoming more and more humanlike, right? Like it's becoming more and more the abilities of a human, our ability to which have really been kind of unique to us even um even among like other animals like other species of like organic life. our ability to reason, our ability to

24:44 problem solve and then take action on it and increasingly it's actually moving in that direction. I'm curious to get your perspective on this point. Are there businesses or is there an ability right now with some of these AI agents that we hear all the time about like you know we were talking about Manus and all all these different kind of agents that are out there. Is there an ability for me as an entrepreneur to create a company, a product, whatever it is, and almost be like the mastermind of it, and then instead where I would traditionally have employees underneath who are like carrying out these tasks and building these things, I actually don't I no longer need any

25:30 employees. I have zero employees in my organization. I just have these AI agents that are deployed and working to solve these tasks. Is that possible today? Okay, quick break. I didn't expect my favorite new spot in the city to be a coffee shop, but a few months ago, one opened right on the corner of my street. I walked in one day. I started chatting with the owner, and I just instantly loved the vibe of the place. It's a blackowned business and come to find out, it's his first time running a company. And he does it all through Square, the sponsor of today's episode. And it's not just that he uses Square to take payments. He also uses them to manage orders and stay on top of cash flow. And so what started as that

26:17 little white card reader sitting on his counter, it's now powering their entire back end. And so if you're trying to build something local, something real, something impactful, go to square.com/go/calum johnson to learn more. That's sq a r e.com/go/calum johnson to start using square. Thank me later and let's get back into the episode. Is there an ability for me as an entrepreneur to create a company, a product, whatever it is, and almost be like the mastermind of it, and then instead where I would traditionally have employees underneath who are like carrying out

27:03 these tasks and building these things, I actually don't I no longer need any employees. I have zero employees in my organization. I just have these AI agents that are deployed and working to solve these tasks. Is that possible today? Yes. But you still need some technical knowledge in order to fully to basically build agents that are capable of fully running an organization. That right now is that's the mission. That is the mission of these companies right now. The companies like Open AI, like uh Runner H that just came out with with an

27:48 agent, like Claude, like uh Anthropics, Claude, um like uh you know Google, like Microsoft, these companies, they're they're uh cursor, um Vzero, like these uh Replet, that's what these companies are aiming towards. They want to be able to imagine a world where a company can be completely run with an AI like all of it. All of it is is operated the entire thing. And not only that, but it generates ideas based on the market's movements and then executes it immediately, brands it, creates the marketing plan, creates the actual

28:34 product, um, ships it, uh, creates the advertising, uh, strategically sends that advertising only to the people that are interested in it and it matters to that all exists on like as individual segments, right? But having a singular AI that knows how to do all of those steps in one and consistently executes without human oversight, that's when you're talking about like AGI and this next evolution of AI that everyone is trying to build. Imagine the power that an organization or a person would have if you're able to do that. Um that is where we see that's where we see basically

29:21 uh products, services, materials really tank in price and value because it no longer takes so much time and labor and energy to execute and create these things, right? So yes, it's possible because we're doing it individually like each one of those steps is its own kind of like agent and system right now. But when it comes together at under one single super intelligence, that's where we see massive change. Um but there are um so a AI right now isn't necessarily doing entire jobs, but it's do well that's not true. It it is I mean it's driving um I I take Whimos you know so that that's like a whole job where it is

30:11 a driver. Um uh figure one robots are in the BMW plants right now. So that is um and and they are like doing full jobs but you like for for us baby on on the internet it's doing tasks. So it can it can do tasks for us um automatically but it's not necessarily doing entire jobs right it's it's doing tasks but never bet against the model if we can do it it will eventually be able to do it so anything that we build today we need to keep it in our minds that we are not building something that is simply filling a task that we think AI can't do yet we need to build things with the

30:58 mindset that my business will improve as the AI improves, right? We're not we're not betting that the model's only going to be as good as it is today and then on the next iteration of GPT5 or whatever. We realize like, oh, um, GBT5 can now do everything that I just made this feature on. Basically, it's basically a feature as a product where like you're just trying to fill in this little gap of something that you don't think AI can do yet and then AI will be able to do it. So try to build a product um if you're going into software that will improve the more AI gets better, right? Um so that is that that is my answer to your question. Yeah. Yeah. It's so good, you know. Okay, let let's just get into it because

31:44 I'm I'm getting excited. Is we actually had a we had a guest actually uh she came on the show a couple weeks ago and she said AI for like this generation. So like in our lifetimes it will be the biggest shift like it's the biggest moment shift in history that we will live through. And so fundamentally there's actually a new way. It's going to be like this in everything in our lives. But if we're talking specifically about entrepreneurship and building businesses, the the approach of how people will build companies, I remember actually hearing someone say that uh one day sooner than you think we will have our first billion dollar company that is a oneperson company. Like it's it's one

32:31 person and then AI. We're not there yet. I want to talk about where we're at right now. When you cuz you're you're so plugged into this world when you just see what's possible and what people are building right now and some of those examples of like uh whether it's individuals, whether it's companies and what they're doing right now with AI. What is getting you excited? Like even back to that moment that you and I had a year ago where like you were showing me things and it was like blowing my mind in lifetime. Yeah. Maybe you can just share your screen and do that with the audience. Uh you can do that right now. I would love to. Yeah. Yeah, that's cool. Um let me share my screen and just show you a few things that I think

33:16 people um that's like reasonable for people to build. Uh all right, cool. Um I don't know here here's like some examples that I give. I'm building a few things. So, I can I can show a couple of the things I'm building. So, that that's cool, too. But there's also just um there's also just things that other people have built that have kind of inspired me that I think are really cool. So, this guy, his name is uh Levelvels. He's uh uh Peter Levelvels, and he's really cool. He's he's like a he's a creator here on on YouTube. Um I don't know him personally. I've just kind of stumbled upon his page. Um, you know, and he built he built this which is like uh does he have more? He built

34:03 this which is really cool. Uh it kind of like took the the world by storm here but he built this with AI and it's basically a video game where you can just like type your name in here. Here we go. Mr. Grateful. And uh okay and uh it lets you like per it's basically like a flight simulator game, right? Uh and you can just like fly around and uh play. But you see do you see up in those corners like that that ball that's bouncing right there? Yeah. And I just want you to look around at all of like the logos that you see. Okay.

34:48 Okay. All right. Yeah. So, right here, this is a way. So this is this right here is like his first button where you can you can buy this plane this like 3D plane and you can come here and purchase this like certain g this certain plane that is it's it's just a 3D thing that he probably was like code like create a plane that's faster that has a rock a rocket jet engine in the back that shoots out fire like he didn't have to do anything. All right so you can you can purchase that $30 right there. That's pretty cool. But then what's most important here is look at that Atlantic Records. Look at this one. Chatbase down here. Foul. So what he's doing is he's selling advertising

35:35 space in this digital world. And this is a this is a video game that was vibecoded. So he he asked an AI to build out this video game. And what he has if you if we come up here, look at his followers. He has 681,000 followers. So, he's able to post the link to that video game that he built. He had like 30,000 people or something playing it. So, now he can go up to advertisers and say, "Hey, I have this video game. People are playing. They're coming in here hanging out, shooting each other down. They spend about 5 minutes on here. Uh five minutes in here on average. Uh would you like to have your logo in the game for some uh brand exposure? It it's, you know, $5,000 a month, what?" Right. So

36:21 he this is a way that somebody creatively used AI to build a platform to monetize it. And he was making like where is it? It's not even on here anymore because he's just building more stuff. But it was making like uh yeah, it just says don't doesn't fit in my bio anymore because he has all those other products. But that one right there is like, you know, that one was doing like, you know, five figures a month. Um, that he made. And then he has all of these other ones that are like, you know, photoai.com. This was like the one of the the ones that really popped for him. It was the number one AI photo app. And, you know, this is uh this is where he used AI to build basically like a a photo editor of pictures that you upload. So you can

37:07 upload a picture of yourself and then it uses an AI image generation image generation API to like create cool pictures of of yourself like as a in these different environments and stuff, right? So you upload a picture of yourself and then it turns you into one of these and he's just using an AI API, right? Um but this is just a piece of it, right? So so so that's just a piece of the puzzle, right? is actually just like using AI to build a thing. Let me show you another example here actually before I continue. And I think the interesting thing and this is kind of where it takes my mind is if you think in the old way of doing things. If you think about what was needed in order to build a video

37:53 game, you would need like a ton, I'm assuming, of developers, programmers in order to build something. And it's like in this AI age, it's like this guy was just able to do it basically through like a series of conversations. Yeah. Like vibe coding, a series of conversations with an AI like chatbot and then and getting a button to your point earlier, right? And and you have it. That's right. Yeah. You're essentially the same way that you're having a conversation with Chad GBT, you can naturally have a conversation with one of these AI agents so that you can build an application. And this is called vibe coding. That's that's what this is because you're you're coding based on your vibes. It's like you're you're coding based on just your idea and the

38:38 aesthetic that you want versus having to go in there and actually like code. Um, realistically though, right now, as of where we're where like you and I speak, um, this is June 12th, 2025, you know, there are still some things that it has problems with. Uh, for instance, like they can be sometimes these apps can be easily like hacked by people who understand like hacking and stuff because it doesn't have the sophisticated like security features and stuff that maybe a website would that you're building on Squarespace or something like that. But um overall like you're able to get the first iteration or um minimal lovable product as Greg says uh to your audience, right? Um another example of this would be like

39:26 this guy Blake Anderson. He made a uh he made this thing called Cal AI and it basically like you take a picture of your food and then it tells you all the calories and the macros and everything. Um, and he could probably like even vibe code this entire website right here, you know, to So that's that that's another example. But the other thing that I love here even more about this whole process is the second part of it, which is founderled brands. So, not only cuz like you can okay, you can build your thing, but how are you supposed to get people to your product, right? Well, we actually have a like a transparency problem where people are

40:12 wanting to connect with the founders of companies more so that they can understand where the product is coming from, what are the values of the company. And I find that to be a huge opportunity for creators um and for people who want to build products. And it's as easy as literally just sharing the process of you building the thing. And if you share the process of you building the thing, that becomes your content that allows you to build your customer base and build a following around what you're building. So you can make a basically a personality of yourself um where you know you are you are now going on your phone and you're like peace fam um I am now in

41:00 Missouri and I am using uh AI to build my first product. I recognized a problem in my life where um I I didn't know what workouts to do and when to do them. And I'm an astrologologist, so I wanted my workouts to align with the planets of the day. So, I am building an app that is helping me align my workouts with the planets of the day. Join me. If you're an astrologologist and you love working out too, follow me so you can learn the process, right? And that's one of your videos. That's your first video, right? And that's what I mean by like this behind the scenes of the founder building a thing and then sharing the process to involve other people in that and we we actually see it succeed. And I want to keep I want to keep creating this contrast for people because it

41:47 really is a shift. And it's like in the old way of doing things this is typically how people would build companies is you would build the product first. You would spend like months, sometimes years, and like millions of dollars like building what you think is a great product. And then once it's built, you would then go and launch the product and market it. And it was like this very almost linear stage process of how companies are built. And now with what you're saying, it's like with AI because you can build things so fast, what you're actually able to do is you come across a pain point and a problem. And we're going to show people actually like the nitty-gritty of how to

42:32 do this, but you can actually come across this painoint, this frustration in your own life. And then rather than spending years or like months and years building the solution, you can start building the solution. And as you're building it, you're also marketing it, right? Because AI has given you this speed that you can get to what you called your minimum lovable product. That's right. Yeah, that's Greg's thing. Yeah, that's Greg's thing. The the minimum lovable product. But yeah, it's like, bro, you you can iterate so fast now with AI that it becomes entertaining to watch and you you almost want to root for this person to succeed. So, it's just like that. It's literally like I have this I have this I don't

43:19 know if it's if it's right for you, but it's just back and forth. AI social media AI social media AI social social media. Like literally with those two two tools, you can really create some amazing things that help people, right? So, I just said, "Yo, peace fam. I'm building this product. Come watch." Okay. Now I can go on the internet and go on my agent and I can be like, "Okay, what's my first step? What do I know how to do from this?" Okay. Um, I do know how to work out and I do know the planets. Okay. So, I'm going to type in all the information that I know here, give it to the AI, and let's talk to it. And I'm like, but I don't know how to build like a business plan around this. Like, I don't know how much it should be

44:05 priced at. I don't know who to market this to. Um, I don't even know how to like really talk to the camera. I feel uncomfortable about that. Each one of those things is a gap within your understanding. You you you have your information that you know about because you came up with the idea, it came to you, but there's gaps of your understanding. That is where the collective knowledge uh that lives within AI can come into play. It can start to fill the gap of your mis of of your understandings. Um so anytime you have a question or something you don't know how to do you have essentially a genius in your pocket that can help you to achieve that. So I am I am suggesting and I am also iterating and and and experimenting with this myself of the

44:52 process of having an idea communicating with AI going and bu and building it and then sharing it with the audience and through that process I think you can we we can build a community of people who like what you build like you want to support you and not only that but what you're saying is is that during that big process during all that time of trying to build and nobody even sees it. You could be building something that nobody wants. You could be building something that literally nobody even cares about. Yeah. So, by communicating and sharing the behind the scenes, you're actually getting all the data and information that you need to build something that people are actually going to use, not just something that you think is cool on

45:37 on your own. Right? So you have AI to point out your blind spots and you have your community to actually tell you what it is that they're looking for and what they want out of what you're building. So you can validate at the same time as you build. Um so this quickly iterative process of like back and forth is it's that's the way to success at the moment. If if you just think I was just thinking about this, you think about how much of a game changer that is in the sense that most businesses that are built fail and they pro I would assume I don't know this but I would assume the biggest reason they fail is that primarily you built something that not enough people or like no one wanted or not enough people wanted. So probably the biggest

46:23 business problem like across companies or like new businesses right now is that you built something that people didn't want and because of the speed and it's like it's I I I want cuz I had to understand it. I want people to understand it is like there's actually like a new way to build successful companies in this era of AI. And so, you know what? I wanted to start I wanted to just get into it and start right in the beginning. You talk about like you have this kind of fourstep process that you go through and to your point, it's like constantly going between the steps all at the same time. And step one is the self-reflection. Identify a frustration or pain point

47:09 from your actual life. You know what? I just want to give you the floor on this and like we can just jam on it because from knowing you, you kind of have this very beautiful process of how you've like integrated your life and mindfulness and reflection with AI and like even the way that you journal in order to get clarity on what you should be building. And I think it'll be so powerful for people because probably the number one question that we get is like well what should I build or like what's my idea or what what's the business idea like people are constantly searching for the idea. So so talk me through kind of

47:55 your journaling process your reflection process and then how does that track to then using AI? Yeah it's very simple. I close my eyes. I open my hands like this because this is a this is a bodily position of openness to receive. And I ask, hey, I would like to start a business and I would like it to be beneficial. I would I would like to get an idea that would be beneficial to Callum Johnson's business. I am open to receiving an idea. I will be patient, wait and listen until

48:42 I get an idea. What's so interesting is that while we're having this conversation, uh, while somebody's listening to this, you have an internal monologue dialogue that's going on in your mind. Your mind is running. You know why? What when I tell a lot of people like or why a lot of people hesitate to meditate because they're like, "Bro, I just can't get my brain to like be quiet. Like I just want my my thoughts to stop." That's not the necessarily the purpose of meditation in the first place. It is to be aware and recognize the thoughts that are coming in and recognize that they're just coming. They're appearing in your mental space the same way that sound is and the same way that your visual field is. That

49:28 your thoughts are flowing through, they're appearing. They're not necessarily being created. They're they're appearing in your space of consciousness. They're being generated similarly to how AI when you can go on to AI and you can type a thing and then it generates text, it generates an image, it generates videos. Your brain is automatically doing the same thing. It's constantly creating images and words and ideas in your mind already, right? But we need inner prompt engineering. We need to be able to prompt the superpower, the the original computer of our minds. We need to be able to prompt it to get what we're looking out of it. Right? How do you communicate with

50:14 yourself? How do you communicate with that infinite source of intelligence? Well, instead of and not instead of, but as supplement to, you can always go to Google Analytics and look up what people and find what what trending searches are happening. You can always go to Tik Tok and look up trending videos. You can always go to uh you can go to Gro or um which is X.com's AI because it's directly connected to the Twitter feed of X. So you can ask it, hey what are problem what problems are people facing right now that's trending that I could build an app around. It'll tell you based on live information. You could go to chat GBT and you can say hey I'm

50:59 really interested in whatever you're interested in. What are some business ideas that I have that you can do all of those things that exists. That's fine. You can go to to Reddit and go into and and go in there and and look up. You can ask Chad GBT3. go on Reddit and find problems that people are saying over and over and over again that I can build a product for. Those are all technical examples of how you can find ideas for your business. There's even there's people who build like research tools and things that'll like it'll even go out and do market research for you. But also there needs to be somewhat of an inner validation for you to want to continue working on whatever it is that you are

51:46 working on. You need an intrinsic motivator, right? Um maybe money and the success, the idea of success after creating a thing is enough for some people. But I have recognized that having an inner uh an an internal motivation to create a solution to something because you yourself have dealt with the product or or the problem or somebody close to you has dealt with the problem will give you more motivation to actually do it because all business is difficult. Not just because AI is here doesn't mean business is easy. Business is still difficult. Business being an entrepreneur is a spiritual journey. So you need it makes you reflect on what you actually want with your life. Who you are, what you stand for, what you

52:32 want to leave behind in the world, what is worth persisting through difficulty and challenge and boredom and doubt and fear. What is worth that for you? Yeah. You know, I'm I'm I'm so glad that you shared that. And you know, I want to let people in on a secret. And it took me it took me 27 years to to to figure this out. And it's exactly the point that you're making which is I spent a lot of time in the beginning. I I knew from when I was 14 15 that I wanted to be an entrepreneur. I spent a lot of time in the beginning phases looking into the world and trying to see what everyone else was doing and what was working for other people. And I think this is the the cycle that we get

53:18 trapped in a lot is exactly the things that you were mentioning. It's like you can go on Reddit, you can go on Twitter, you can go on Instagram, you can go on YouTube. Heck, you can even just walk outside of your house and look at like successful businesses. Like you can go to the world and see what's working for other people. The entire game, and I learned this from like even just all of the interviews that we've done on this show, the thing that these successful entrepreneurs who have made millions of dollars in revenue understand is that the entire game is figuring out what is going to work for you. in in in a weird way, it's like the ultimate solo game. It's like it's it's what does what's going to work for you first and foremost. And so I love that we start the process. The step one is actually selfreflection

54:06 is kind of figuring that out. And here's I I'll give people another a little insight and behind the scenes secret. And I'll be curious to hear what you think about this, Dom. very recently actually um cuz I started talking with or speaking with chat GPT more and more like literally using that like voice feature on chat GPT. So I used to just type into it. Now I actually speak to it. And so even that exercise that you laid out where you you just close your eyes, you open your uh your palms and you just like ask your brain, ask God, the world, whatever you want to call it for like what is the idea? What is the inspiration? What is the thing that I want to build? You can

54:51 actually and I've been doing this. I will brain dump ideas multiple times a day into chat GPT like things that are on my mind, things that I'm thinking about. And there's a way to prompt it where it kind of like helps you like synthesize and get the clarity from this jumble of ideas and things that are just in your brain. And so where my mind went is like as people are doing this, they could literally have the app of chat GPT and like speaking into it and it's actually helping you synthesize and get to that final idea

55:38 that you end up working on. I'm I'm curious like do you I'm I'm assuming it's something that you also use in your process. It's just like that braind dumping and maybe we can even do it for people that like brain dumping into chat GPT to kind of get to that final idea. Yeah, that's absolutely right. It's uh it's a brain dump into the voice mode of the AI of your choice and you communicate with it to get some clarity on on your on your idea. Um, you know, it's more for like that's that is like that step two, right? Like after you you after you have this idea and you've kind of run through your own

56:24 thoughts, sharing that thought with the AI, there's a few things that I I dump into it because like I said, it has an accommodation bias. So, it wants to help you like it it it's designed to make you feel good, to make you feel like it's it's your friend and it's there to help you, right? Um, uh, they actually had to roll back. It was like, it was doing the most, uh, about a month ago. It was doing the most. It was like, yo, I asked it one question like, what are what are some new perspectives that I could look at um life from? And it was like, wow, you are

57:10 asking the questions that only the gods of Greece once us a minds with. I was like, bro, like what? Like, relax. It's like just tell me. You know what I'm saying? you don't have to like hype me up about everything. So they actually had to roll that back because it was being like a sickopant basically. It was it was like it was it was manipulating people emotionally. Um so you have to be aware of that. So uh something that I ask it when I do that brain dump process is like I'll ask it like where are my blind spots? Where am I what am I missing? And based on my past conversations I've had with you,

57:56 what weaknesses do I have that um I need to be aware of now before I start this this project? Um what are some ways that this could fail? Um, doing that work in the very, very, very beginning is an easy way to just filter out all the negative talk you're going to have later because if you already know everything that somebody could say to you, if you already know your weak spots, if you know your vulnerabilities, you can proceed with strength because you you know and you've had that conversation. So that's how I use the artificial intelligence during that stage is I'm actually asking for like to to fill the gaps of my

58:41 misunderstanding, but I have to specifically prompt it that way to get those blind spots filled. Otherwise, it will speak to me like I'm a genius and it's the best idea that the world has ever had and I'm going to revolutionize everything, right? Um which isn't always the case. You know, you know what? you know, let's do this cuz this is going to be so powerful for people cuz I hadn't thought about it in the way that you just mentioned it, which is like if you imagine that chat AI and it doesn't have all of the information in the world, but it has a lot more information than anything has besides God. Like it it has a lot of information on it. And so if anyone with an internet connection can interact with this thing that has like

59:26 so much knowledge, then the differentiator becomes who can ask the best questions so that they can who can ask the best questions, who can give the best prompts so that they can get the answers from the AI. So, you know what, actually, cuz I think this will be so valuable for people listening at home, let's pull up chat GPT, maybe we just come up with like some demo almost like um business ideas, just like a few business ideas. And I also I want people to like be able to see the process of collaboratively how you and I like go back and forth with the AI to

1:00:15 start to narrow down to the final idea because I think the thing that like even as we're talking one of the things and I know this because this is what I would have on is people will start talking with the AI. You'll get like these long streams, especially if you're using the voice, you're getting these long stream of conversation, but you also have to have that final push to actually get the the insight or like get the final idea. Otherwise, you just end up in this like neverending conversation. It's almost like this perfection analysis, right? where like you can just keep asking the AI different stuff and you feel like you're making progress, but at a certain point

1:01:02 you have to get the final insight and then make the decision and take the action against it. And so I actually think it will be helpful for people to see like how we go back and forth with AI to the point where we actually get something we can take action on. Yeah, I agree. Um, let's begin. Okay, let's do it. All right, cool. So, how about you and I, since we're collaborative people here, we can both kind of like sit and see if we can I would like to come up with something for um you for like the Callum Johnson business. Okay. Just something that you think would be helpful for you and your and your audience. Um, so I would I

1:01:48 would invite you to maybe open up your your hands and then like let's ask. So let's just set a timer. I'll set a timer here for just like one minute and let's just see like if if anything comes to us at all that you and I can like collaborate on and share. Okay? So you'll share your ideas with me. I'll share my ideas with you and then we will start to get into a conversation with the AI and then we'll try to build something off of that. Okay. Okay. Let's do it. Okay. All right. Cool. Timer starts now. All right. So, we are opening ourselves up to have an idea come to us that's going to help Callum Johnson's business and his audience.

1:02:33 I am just open to any ideas. Okay. So, you know what? Actually, I've been thinking about this for a few weeks. Few weeks. You mentioned it actually to me. Yeah. Which is a lot of the videos we do, we get a ton of comments in the comment section asking these different follow-up questions. Like people are really in that process of trying to build their dream life, their dream business, like whatever the thing is. And they listen to the content, they have all these follow-up questions, and they don't have there's not like an additional thing that can kind of guide them through that. And so the ability to create this like

1:03:21 immersive experience and product that almost like takes the essence of what the Callum Johnson show is and like the advice from the guests that we have and actually is like this kind of support companion as you're building your business or whatever you're trying to build. It would be incredible to have a product that's like a Callum Johnson show inspired I don't even know brain that can help people and guide them through the process of actually starting their companies or whatever their transformation journey is. Mhm. Does that does that make sense? It it definitely does. The ideas that come to my mind from that is uh you could

1:04:06 scale this. You could kind of progress it or regress it however you need. The most regressed version that I can see of that. That's essentially the the easiest most uh quickly create created uh concept we can make from that is like a custom GPT that has the knowledge base of all of your uh episode transcripts in it. And it allows then it's very easy because it's on mobile and it can be on desktop. You can share it with your audience um just through a simple link and you could put that link behind maybe a payw wall if you want this to be one of your digital products. Um and then uh you could actually link that right into maybe like a stand.tore

1:04:54 um on your on your Instagram where uh people can just click the button. It's maybe like however much. I'm not quite sure how much we should price that at really. I we could ask the AI. Um and then it's the transcript of all of your previous uh episodes and then maybe like it's prompted to be like that companion that has the information of um that's the collective wisdom of all of the Callum Johnson guests. And then whenever somebody has a question, it'll actually give them like a timestamp and a quote that could help them at that stage in their journey and then maybe even give them the link to like the YouTuber or something like that so they can actually watch the episode. But it's like the collective wisdom just of

1:05:39 Callum Johnson guests. Does that is that kind of what you're what you're after? I would that that sounds amazing. And I think the the one build that I would have on top of it, I would want to make sure that it's set up in a way where people feel like they're getting a personalized experience. So it feels like it's actually kind of getting to know them and maybe even has like a few questions to begin, like a few initiation questions when you first use it. So it gets kind of like a base understanding of who you are, where you're trying to go, and then to your point, it then shares with them like stories from episodes of people that had very similar journeys all with timestamps, but then also practical

1:06:27 steps of like this is actually what someone did or like what you could do, but it's all based on the show, right? Um, I think that's awesome. I think we should just like give that We should give that to Chat GPT. All right, bet. So, let's do it. So, I'm going to open up Well, you know what you could do actually, Dom? You could actually just share your If you share your screen and just go That's a great idea. Just go on chat GPT and we can see it. We can all see it. You can see it. That's true. Let me uh let me share my screen here with you. Hey, what's up? Hey there. How's it going? What? Uh, yeah, it's going well. I have a business idea that I want to run by you really quick.

1:07:14 Absolutely. I'm all ears. What's your idea? Yeah. So, the idea here is to um right now I'm on Callum Johnson's uh podcast and we are we have an idea for a digital product that we want to build for his community. So we he has like a really large large collection of YouTube videos that are podcast conversations that are about like uh one to two hours long with various guests uh in business and entrepreneurship and mindset. Uh and and his Callum Johnson's whole brand is is kind of uh wrapped around the philosophy of stay delusional. Um, so what we're looking for is a uh we want to build

1:08:02 like a custom GPT that allows that is trained and has access to all of the a knowledge base of the transcript of every episode that he's ever had and then asks the user a couple of questions about themselves to kind of personalize the experience and then it allows the user to uh communicate with this Callum Johnson AI that is the collective knowledge and wisdom of all of his prior guests and then it helps them to then start launching their own businesses and it's like a companion on their entrepreneurship journey. Okay. So right now um we are using chat GBT40. Okay. Uh when you when you start talking through voice it automatically is going

1:08:51 to put us into chatg 40. Okay. Um, for the sake of this convo, I'm going to copy that and I'm going to start a new thread. So, I'm going to I'm going to hit this button up top in the left to start a new conversation. So, now since this is a new convo, I'll be able to have access to the other reasoning models here. Okay. Okay. All right. So, I'm going to just paste that in and say, um, you know, hey, I have a business idea that I want to talk to you about. And then I'll just paste that that same like transcript that I just did. You can do this through voice. It's just that we're having the technical difficulty of the AI thinking that we're interrupting it with speech when it hears it self-t

1:09:39 talk because it's pick I'm sending the audio to you as a viewer through my podcast microphone. So, we're going to do it through text just so that that you can see it and um and we can continue working. Yeah. All right. So, I just pasted in the the um transcript of me talking about that concept, the the idea, and it says, "This is a strong concept. You're basically building a branded wisdom engine filled by long- form interviews, uh fueled by long form interviews, which could become a flagship digital product for his brand." Okay, so here's how I I would break it down. There's the core components to the build. So, we need a transcript knowledge base. So, we need to transcribe every podcast episode.

1:10:25 That's great. We need to structure the data by episode, guest, timestamp, and and topic tags. That's awesome. Okay. Um, custom uh GPT layer. So, we need to go into um chat GBT and actually create the custom GPT. We need to set the persona to mirror Callum Johnson and the collective guest wisdom. So, we can actually have it write that. So, as I'm reading this, I'm going to start typing in notes in the bottom. So, first I'm going to want it to um uh write the prompt that describes this uh custom GPT's personality. Okay. Um I'll just say write the draft

1:11:12 prompt. I'm not sure if I want to use this yet, but we'll see. All right. And and what just take take us behind your thinking. What makes you what makes you start there? Cuz I'm assuming that for people that are watching, they're going to have their own version of this. They're going to get this response from chatt and there's going to be so many directions that their mind is like firing off. And so it seems like as you're reading through, you're already drafting in the chat all of the different ways that your mind is firing off and like the different gaps kind of that you're starting to identify. That's right. So, right here on step one, transcribe every podcast episode. I'm not sure um I'm not sure how many episodes he

1:12:01 has. Uh getting the getting the transcriptions could be timeconuming. Um, is there an AI tool that uh transcribes uh directly from YouTube video links? So, that's one thing. That's a problem that we're going to need to solve. So, I'll see. Um, so I'm going to ask it that. The next thing here is um write the draft prompt that describes the custom GBT's personality because right here on step two it says we're going to need to set the GBT's persona to mirror you and the and the wisdom. So it already has an idea of that. So I'm just I'm going to just um I'm going to have it create that prompt and then

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