Brief Summary
This video outlines four content types artists should use to build a balanced personal brand: mission-based, behind-the-scenes, values-driven, and art-focused. It explains how these content types attract potential buyers by showcasing the artist's mission, values, and process, ultimately leading to more sales. The video emphasizes the importance of consistency and persistence in content creation, advising artists to focus on testing and engaging with their audience rather than striving for perfection.
- Mission-based content connects with viewers on a deeper level.
- Values-driven content attracts a broader audience.
- Consistent posting is crucial for visibility and building trust.
Four Types of Content for Artists
The speaker introduces four content types for artists to create a balanced personal brand: mission-based content, behind-the-scenes content, values-driven content, and art-focused content. Mission-based content revolves around the artist's purpose, answering the question: "I make art for blank so they can blank." This mission provides an overarching story that resonates with people and allows the art to explore various themes. Behind-the-scenes content includes process videos, works in progress, and stories related to the art. Values-driven content shares the artist's beliefs and passions outside of art, connecting with potential buyers on a human level. Finally, art-focused content directly showcases the artwork, providing opportunities for sales and appreciation.
How Content Leads to Discovering and Purchasing Art
The speaker explains how these content types work together to guide potential buyers to discover and purchase art. A balanced content strategy involves posting mission-based, values-driven, behind-the-scenes, and art-focused content. Viewers may enter at any point, such as a mission-based post, and then explore other content types on the artist's feed. This approach provides a holistic view of the artist as a person, their values, their process, and their art. By balancing these content types, artists can avoid feeling overly sales-oriented and connect with a broader audience.
Consistency and Persistence in Content Creation
The speaker emphasizes the importance of consistency and persistence in content creation. A client with only 400 Instagram followers generated close to $2,000 in sales by consistently implementing these content strategies. Artists should aim for at least 50 to 75 posts to test what resonates with their audience and improve their content. The speaker advises artists to focus on being persistent rather than perfect, viewing marketing as a process of testing and engaging with their audience. Consistency builds trust and keeps the artist visible to potential buyers.
