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0:00 Hello good friends, in this video I want to talk about common lies that Instagram instructors tell you without sufficient knowledge or research, and this is what causes you to get hurt on Instagram. This is what causes you to get frustrated. Don't produce content and easily miss a great opportunity for growth that you can have on a social media platform like Instagram. Because you followed people, you paid attention to training that has no evidence, no scientific source behind it, and

0:47 Instagram itself does not confirm this content. Now in this special video, I will just talk about common lies or not, now I will talk about common mistakes that these Instagram instructors talk about a lot and somehow divert us from the main path, which we must avoid. The first point is, leave the first lie. Let's just say it's a lie. The first lie is that I, the Instagram instructor, discovered that the Instagram algorithm has changed. From today, let's leave those old criteria behind, for example, I don't know, hashtags are not important, and I don't care, but the team is important. Either something is not important, this is important, or I, as a master of algorithms, will say that the algorithm has changed.

1:34 If I put a solid object that I don't know how many markers I have in a glass in my picture, it will fool the Instagram algorithm, for example, and the result will be that my post will go viral or something like that. Let's talk about this for a moment. What is an algorithm? The algorithm that you know was created by Kharzemi. In fact, this name was taken from the name Kharzemi, an Iranian word, and it helped me. The algorithm has a very simple meaning. Friends who studied mathematics, friends who studied electronics, you must be familiar with this concept. A simple thing. A set of rules. In fact, an algorithm is a set of rules for a specific output to achieve a specific result. So there are very specific things. When we

2:22 say Instagram algorithm, Instagram itself explains that this does not include a rule. Rules that create a specific output. Now the question is, what exactly does this Instagram algorithm do? If you have learned very professional digital marketing at the level of the world's big brands, you know. We have a term called the Rickman System or Instagram algorithm recommendation systems. If we say it scientifically and precisely, it is just a Rickman System or a recommendation system. Now, what are Rickman Systems or recommendation systems? Their work is very simple. They have to show the most suitable of the many options that exist

3:08 to a specific audience. Rickman System is not a new concept. Amazon has been using these systems for many years. If you do not clear cookies or history and everything on your computer or mobile phone from the browser when you enter the Amazon website and visit certain pages several times, the next time you go to the Amazon homepage, the homepage you see is different from the others. In fact, there is a Rickman System behind this that customizes that homepage for you with your specific interests. And you may be surprised. I am surprised that every day when I go to the Amazon website, amazon.com, that part at the top, instead of offering me a

3:54 mobile phone, instead of offering me anything, that Rickman System recommends a few bestselling business books. It has been determined that this computer with these specifications is more interested in this topic, and if someone opens the browser on that computer, it will show different things. So let's simplify it very much. The Instagram algorithm is nothing more than a set of rules that determine which content to show to a specific audience. So if Instagram does this well, it means that it correctly identifies my tastes, what my interests are, and out of all the videos, posts, content, and stories that are

4:39 published every day, this Rickman system chooses which ones to show me that I like. It has achieved great success. The matter is very simple. If I go to a social media site that has the Rickman system for a week and see the suggestions it gives me, for example, what videos it shows in my Explorer, what things it shows on my Instagram homepage, and they are not very to my liking, they are not according to my taste. The probability of returning to that media decreases or the time interval increases. I will not come back in 5 minutes, I will come back in 3 hours, and see what newer content has been published. The algorithm is a set of rules that determine It tells a specific person

5:27 which content to display with priority, display it earlier, display it in the upper part in the main place so that it is visible. That's all. Now, there is a set of rules. There are many rules. Isn't there a formula? If you put a cover in your video and you follow this, then your video is better and it will be displayed. And now, what is the result of this algorithm? Things that Instagram instructors say are disastrously wrong, for example, they say, "What should we do to get our content to Explore?" If we are a little confused about the Instagram algorithm or this Rickman system, all our content and others almost always goes to Explore.

6:12 Going to Explore doesn't make any sense at all. Because you have a total of 10 followers and you posted a post. Instagram has a sampling system in this Rickman system that I don't want to go into the technical and scientific details of, and it may not be interesting to you at all. And this system shows your content to a few people who guess it will be interesting to them in Explore. And if it receives a good response, this intelligent system shows it to more people. The tastes increase exponentially with the same interests and so on. It can increase so much that your post is shown to millions of people who are not your followers. It's as simple as that. So going to Explore

6:58 doesn't make much sense. All content goes to Explore. The issue is how many people it is shown to, and how intensely. Is it shown to only 10 people, and no one reacts and my help reduces it, or does it show a good reaction? It increases, increases, and is shown to a lot of people. Now, the common lie that these schools tell about the algorithm is that I discovered today that the algorithm was changed, updated, and now it's 2024. What I'm saying is not specific to Iran. There are many people in all languages, especially English, who give unscientific and wrong opinions about Instagram without sufficient expertise. They are just looking for

7:46 new audiences, followers, and attention, and they distract people's minds. For example, what I researched in Instagram documents is that the only good reference for learning Instagram Help is Instagram itself, which they write themselves. Nothing else. Maybe it's true. But it is not 100% reliable. Instagram itself has written in its document that we improve the algorithm every day. So if a teacher says that the algorithm changed today or changed in 2024, the day before, which was the last day in 2023, it changed, it changed 2 days ago, what does this algorithm mean or what is its purpose in general, so that it can show you more relevant and

8:31 correct content? That's the whole point. So if someone discovers something in the Instagram algorithm that I understand that the algorithm has changed today, Instagram administrators themselves do not make such a claim. They do not officially announce that the algorithm has changed today. Maybe every few years, a big event happens. They officially announce it and they themselves say that the algorithm is improving every day. It is not something that they have to wait for 3 months for it to work. Today, we will change the algorithm or make a better algorithm. And one thing that is very important to understand is, in what direction does the algorithm change at all? In line with this: More interesting content for me shows me the audience. So we don't need to focus on this at all. Our focus should be on

9:17 producing more interesting content for our own audience. Let's consider our scope of activity more generally so that Instagram can show people who are not our audience and grow like that. That's the whole point. So this is a common lie that I discovered that the algorithm changed today and this was added, this was subtracted. This algorithm change is not something that happens on a specific day. It's gradual and always being done. And the most important thing is that nowhere is it officially announced what changes have been made to the algorithm. So now this big worry comes up. I don't know what the algorithm is or how it changes. This word algorithm that everyone has been talking about only causes more frustration in producing useful content. It does

10:02 n't help you at all. Instead of focusing on this issue and what Instagram instructors say, what should you do if you don't know the algorithm to be more successful, the algorithm will put you in a better position. The whole criterion is this: try to produce relevant and useful content. They emphasize that it is useful, which makes the audience excited. When they are excited, they react. And I even emphasize that do n't focus too much on the type of reaction calculation. Now, if you are a professional, it is good to do research, but is like really important or comment? Is watch time more important or something else? I will tell you that

10:48 Instagram itself has announced that if your content is interesting and useful to the audience, you don't need to worry. If your content is useful, they will see it more time and the watch time will go up. We don't need to do anything special to make this happen. If they enjoy it, they will like it. If they feel that it is useful to those around them, they will definitely share it. And if they feel that the content you are saying is very special, they should refer to it again later. So these are not tricks. We can design a trick. We can also do things that are not bad. Now, let's request that you do a save. If you know someone who is useful, send it, but you shouldn't. The criteria and basis for our work on Instagram is this. Our criteria is just this: produce useful and engaging content.

11:36 This is the first issue. Let's move on to the second common lie that most instructors who teach Instagram say you have to do, and that is that there are strict and rigid rules. You have to follow them in order to succeed. If you don't follow them, your content will definitely fail. It won't be seen very much. Now what are these? I want to challenge you a few times and I don't want to say it's necessarily good or bad, but we have to determine. For example, a successful Instagram post must have an attractive cover. I know a relative of mine whose video doesn't have a cover and didn't even know how to start from the right point. The first page that is seen is a black background page. Nothing is seen.

12:24 And this post went viral and became a million because the content was useful and attractive after a second or two when people saw it. For us, it's our own medicine. Now a question arises: do we necessarily have to design a good and attractive cover in order to succeed? It's not possible to say on Instagram, but at least I can I dare you to tell me, if you look at the top 50 people on Instagram, people like Ronaldo, people like singers who have a few million or a few hundred million followers, these people often don't use any cover, so why are they successful? So you can't say that a successful video on Instagram necessarily has to have a cover

13:10 and a well-written and attractive text. You decide for yourself. Sometimes it's better not to have a cover. People become more curious. They see that sometimes you want to say something important. Be sure to put a cover so that everyone knows what you want to say. Maybe it will be more attractive. And remember, the criterion is never these tricks and tips. The criterion is to produce useful and attractive content for your audience. This or another point. Many Instagram instructors recommend that the length of your video should be a certain time in order to have the best efficiency. For example, some say that your reel should be under 30 seconds, some say 600 seconds, some say it should be long, some say just say it in 7

13:56 seconds and finish. It shouldn't be longer than this. Do you think that these special formats will make us successful? My answer is a definite no because our audiences are different. Maybe my audience is more impatient and watches my video for up to 5 minutes. Your audience is someone who does n't pay much attention to 10 seconds. And let's not forget another issue. How much time do audiences have? How much useful time do audiences pay attention to a video? Has it ever happened to you to watch an episode of a series that was an hour long and you didn't realize how long that hour had passed? How did it become an hour? In the

14:41 distant past, I don't remember how many years ago, when we used to watch series on DVD, series like Lost, which was a very famous series, or Prison Break. At that time, for example, at 12 pm on Thursday, we would reach the last episode that we have on DVD, and at 12 pm, we would fall down in the streets calling our friends, asking when DVD has the next episodes so we can come and bring them to our house and continue watching them. So, can we say that a useful series should be 40 minutes long? 45 minutes is boring. The most accurate criterion is that as long as you can attract and hold the audience's attention, the audience will follow you. Now the point is that the videos we

15:29 produce as entrepreneurs, freelance business owners, are certainly not as attractive as Hollywood videos. We may not be able to attract people's attention for 45 minutes because there is not as much camera movement and variety. So, of course, the values should be shorter. But no one can tell you that 330 seconds is more suitable. 60 seconds, 90 seconds, 3 minutes, 5 minutes, or any number. Test it yourself. And remember, the purpose of posting content on Instagram is to produce useful and attractive content. If your content is really useful and attractive and it is a few minutes long, a significant number of people will watch it until the last second. If

16:14 your content is not useful and attractive for the specific group they are watching, maybe 15 seconds is too long. In the third second, they will feel that it is not useful to them and they will abandon the rest of the video. This was the second point, which is actually a lie. They say that successful content, content that follows a certain pattern, must have a cover, must show a benefit in the first 3 seconds, must be short, and things that there is no evidence for, that there is no evidence. And the third lie that many teachers on Instagram tell, and we have seen it, and you have seen it in

17:00 those around you, is that video quality is very important. Many teachers on Instagram encourage people to buy cameras, build studios, and spend a lot of money on professional lighting. And you can definitely think of many things right now. Remember a video that a person took on Instagram who didn't understand anything about video. The angle of his mobile phone was not right. The lighting was not right. The light was coming from behind. He said an interesting, useful, and exciting point, and his camera was shaking in his hand. He didn't follow any technical points and it also got millions of views. So this is a very

17:49 important point to focus on and not to overdo it on quality. If the quality of your video is good, Professional, okay, okay, that's fine, I have my own studio, I try to produce all my videos with great quality, but suppose I, who have a studio and all the equipment, am on a trip right now, and an interesting thing happened. I can take a poor quality video with my mobile phone that is very useful for my audience. This attitude is important. My attitude is that no, no, this video is hurting me. I should go back to my workplace, to my studio, where all the cameras are turned on. Then later I will record a clean video about this topic. Maybe I will miss that opportunity. And if I had produced a terrible quality video

18:35 there with shaky hands and bad lighting, I would have said a useful point. Its impact would have been much greater. And I would recommend a point that I said in my Instagram videos. If you don't follow my Instagram, which is the same as the green manager, be sure to follow me. I have published a lot of content there that can be very useful for you. In an Instagram video, I explained to you about this topic: Instagram quality, Instagram video quality It's not something we recognize, it's something the audience recognizes. So the only way to increase quality on Instagram is to increase the number, actually the quantity, of videos. If

19:25 you're thinking about increasing the quantity of your videos, quality is what I'm talking about here, technical quality and things that we think are important and maybe not important at all. So let me put it this way: you can post as many videos as you can, provided that you have something useful to say in it. There is no limit. Some say you should publish one or two videos a week. Some say much more, much less. Whenever you have something useful to say, if you have good equipment, produce a video with good equipment, if not with whatever equipment you have at your disposal. Be sure that you will get a very good result. And this is the third point. Don't get caught up in this mistaken view that I only produce content when the quality is excellent. All the covers should be made exactly the same

20:12 with Photoshop. It's good to be consistent. It's good to care about quality. But don't put aside every opportunity that comes your way when you have something valuable to say. It's unjustified. Now I don't have the resources and materials like this, I hope you enjoyed this video. Now you didn't enjoy it either. It doesn't matter much, but you benefited and realized the 3 lies of Instagram's teachers who give too much weight to things that distract you from the main point. The main point is that our work on social media benefits our audience and we have to benefit so much that they ultimately reach this conclusion. We did them a lot of favors. We

20:58 helped them a lot. They repay us for this kindness by buying from us everything we sell. So think about your audience as much as you can instead of the algorithm. Instead of being on every side, and the method is more useful to your audience than they think. Be sure that you will grow not on Instagram but in any media and anywhere you produce content.