Brief Summary
This video demonstrates an unconventional method for finding niches and sub-niches, as well as discovering customer problems using Reddit and Gummy Search. The method involves using Gummy Search to identify relevant subreddits and then using ChatGPT to analyze Reddit posts and comments to uncover pain points and potential solutions. The video also covers competitor analysis using G2 and Trustpilot.
- Use Gummy Search to find relevant subreddits and analyze Reddit posts and comments to uncover pain points and potential solutions.
- Use ChatGPT to synthesize discoveries and brainstorm potential opportunities/solutions.
- Conduct competitor analysis using G2 and Trustpilot.
Start
The video begins with an introduction to the unconventional method of finding niches and sub-niches using Reddit and Gummy Search. The speaker emphasizes the importance of focusing on the problem space and validating solutions before assuming they are needed.
Guide overview
The speaker outlines the key principles for success in this method: spending 80% of the time within the problem space, avoiding projecting solutions onto ideal customers, and identifying patterns and trends. The speaker also introduces the tools used in the process: Gummy Search, G2, and Trustpilot.
Discovering niches and sub-niches on Reddit. Unpacking pain points and problems that are begging to be solved.
The video demonstrates how to use Gummy Search to discover niches and sub-niches on Reddit. The speaker explains how to use the "Themes" feature to identify pain points and anger within a specific audience, such as startup founders. The speaker then uses a pre-made document with problem discovery questions to prompt ChatGPT to analyze Reddit posts and comments.
Synthesising discoveries using ChatGPT prompt and brainstorming potential opportunities/solutions
The speaker demonstrates how to use ChatGPT to synthesize the discoveries from Reddit and brainstorm potential opportunities/solutions. The speaker emphasizes the importance of corroborating ChatGPT's analysis with direct quotations from Reddit posts and comments to ensure accuracy and avoid hallucinations.
Quick competitor analysis using G2 and Trustpilot
The video demonstrates how to use G2 and Trustpilot to conduct a quick competitor analysis. The speaker explains how to use the review sections of these platforms to identify weaknesses, pain points, and opportunities for improvement. The speaker emphasizes the importance of using real reviews and experiences to validate ideas and avoid general, obvious suggestions.
Wrap-up
The video concludes with a summary of the method and its benefits. The speaker emphasizes the importance of using real-world experiences and direct quotations from Reddit posts and reviews to gain a deeper understanding of customer problems and potential solutions. The speaker encourages viewers to use these tools to find hidden niches and address customer needs.
