Find WINNING Startup Ideas on Reddit in 20 Minutes (Gummysearch)

0:00 so today I'm going to be sharing with you my unconventional method of finding niches and sub niches um as well as discovering customer problems so much to the point they're literally calling out to you to solve them by using a community-led way which is Reddit but using a special tool called Gummy Search to then unpack Reddit and really find these gold mines right and I'm going to have a document as well as a gbt prompt as well as everything for you to use um this is going to be pretty pretty good like I think this will be very very helpful to you guys um so I'm just going to open up the document now there's a couple principles that I want to cover before we like start off

0:46 and number one is the critical points for Success so we want to spend 80% of the time within the problem space right so when we're doing this initial market research we spend too much time like I think brainstorming or already having these Brilliant Solutions that we have in mind right whether that be for a n that you're in or a n that you're not in we go okay yeah no this is something that someone wants um and I want to build this out right and the problem is no one wants it right and that kind of touches into the second point over here which is do not project your own Solutions and problems onto your ideal customer and if you are you have to validate whether it's true or not that's a big thing so you know a lot of the time we might think of a brilliant idea like I mentioned but you're just projecting or like you're thinking okay I know this these people well or you

1:31 know I know of these people or how they might think and you create these solutions that no one wants don't do that and if you're going to do that use this method to like ensure your the obviousness of the idea is in fact obvious and people do want it okay so we're going to be doing that and number three is just like something to keep in mind is identify patterns and Trends all the time whenever you're doing this kind of research so we're going to be extra like whether that be extrapolating ideas from what's working overseas what's working similar markets or similar niches and then using Trends as well as your own intuition and spotting out these Trends as well like back yourself but also try and validate whatever you've thought of um there is a text guide as well if that's what you're after and the tools we're going to be

2:17 looking is like I said gummy search G2 um trust pilot as well and then you can use these as supplement supplementary ones these are quite obvious people have made a lot of videos on these already so just do that and like I said I've provided you guys some questions and the prompt as well which you'll see what the purpose is later in this video um yeah so let's just pretty much get started then let's do it I forgot to hit record and I was absolutely cooking as well but anyway let's continue so before I continue um shout out to three people number one Greg Eisenberg who um I Heard a podcast and he mentioned

3:03 Gummy Search and that's the only way that I found out about it he has a fantastic podcast called the startup ideas podcast and he gets really really cool guests on um and they just brainstorm and just talk about really good startups really cool guy um number two is Steph France who's a YouTuber he makes um content as well and I got this initial video idea from him which was he was using Reddit to pretty much find a hidden gold mines similar to what I'm doing um so shout out to him check out his video as well and number three the founder of Gummy Search fed uh he's a really really cool guy I've briefly emailed him a couple times and he he seems a really good guy um be sure to reach out to him if you uh are interested in this product he might be

3:49 able to hook you up and anyway Let's uh let's start the video then okay when you first go into Gummy Search this is what you see which is the a a section so the most critical part is what audience or what kind of niches and sub niches do you want to find and this is the perfect place to do it so what it allows you to do over here is um it decides to load okay make new okay so it has a he already has created a bunch of curated um audiences which is pretty much a collection of subreddits right but you can always just go and do it yourself we hit trending um and as you can see this largest

4:35 active in growing by search volume Sorry by user volume and the growth as well so you can go through pick and add your own audiences and that's like super powerful in itself but for the purpose of this video we're going to use startup Founders like I said I already recorded this um so all the things will be done already which might be better for us cuz it will save us more time but the good element or the cool thing about the paid version of Gummy Search is that instead of just being able to kind of browse Reddit in an organized way what we can do now is we can head to themes and pretty much through I'm assuming he's using AI to here it has done sentiment analysis pretty much categorized everything into these 10 kind of themes

5:22 right hot discussions hot content advice request solution requests pain and anger and all this stuff and pretty much let's just click on pain and anger which is the one we'll be using excuse me the most and we can go on common patterns and we can see um the results right so this will just show us the most I think the most 200 recent posts and will give us the patterns and it has the direct thread and links us directly to the the the post and um the comments as well so this is really really good and for whatever if you're just trying to get a good understanding of the niche in general but we want to dig a bit deeper and we want to use it specifically for um

6:08 digging up customer problems and areas that we can potentially tap into right opportunities so what we're going to do is go to this asks ask section and um we can pretty much just um Q&A with this audience so we can type in whatever we want um but this is where the document comes in that sent uh that you can download sorry at the bottom and there's a bunch of problem Discovery questions right and this is pretty much questions that you can go you can ask uh gbt um copy and paste any of these so there's a bunch of different Cate categories that you can do depending on what your needs are so let's just start higher level and I've already done this already as you can see I've done heaps

6:54 actually um but we but I'm just going to click from here but what you do is just paste things there so I'm just going on off the recent questions so that I don't have to use more credit because these questions are saved right which is good so what we're going to do is click on this one let's just pretend we search that up um if you recalculate it'll do it again but like I said view results because I've already done this so we're just going to open this up here quickly and I'm just going to scroll the way up maybe I'll just start a new chat here because this was the previous one um we'll go over here and pretty much this is the initial summary from the question I've asked this is so powerful like imagine this like what are the top three issues you

7:39 face or maybe let's just say what are the top issues that you face so it doesn't just segment it as three I don't know if that changes anything but let's just do that for this video one two three four five six seven8 n 10 11 okay it's probably around 15 I was counting quite quickly okay awesome we have these workload issues and then we have personal life issues that's a really good cator categorization I don't even know that it does that anyway so we have these kind of things but this is good cuz it's a summary but we want to we want more of the evidence right so what we're going to do is it has all of these citations for where they got these points from and we're pretty much just

8:26 going to expand all of these so that the like the thread that they've sourced it from is there and we're pretty much just going to copy all of this inside the chat but before I do that I have to go to the prompt that I've created so just make sure you guys come to this file copy this this prompt was so annoying because it just kept starting the analysis before I told it to it might still do that but hopefully it doesn't it should say something like yes on understand okay perfect and what we're going to do as I mentioned is to start at the top and work our way down copying everything

9:11 including the user um and then just paste it in now I'm just going to break this up and start a new line for each one just to segment it easier what are the top three top issues okay what I'm I'm just going to use two or three other ones what task do you find most frustrating and why view result oh make sure we to expand all of these so we get all the that juicy evidence come back down copy paste now like I mentioned this is like pretty quick and dirty way of doing it um but that's just what you got to do you got to leverage technology yeah uh oh I've forgotten what questions

9:58 I've asked already okay what are you struggling with the most view results scroll down to the bottom expand all of these let's go let's go nine 10 go to the bottom scroll up hold shift click command C bang bang and let's just do one more hopefully I don't do the same one again am my recording yes okay um what are you strugging with the most what are the most time consuming parts of your day I think that's a good one if I haven't done that already expand all of this four five six

10:44 7 go down come back up one of the most time sh parts of your day click and enter now I'm just going to enter this hopefully my usage doesn't run out cuz it's heaps of data here my new chat has been glitching out so what I'm going to do is just use my previous chat the one that I for got to record on um cuz it's SP out some pretty good stuff and pretty much I can just run you through what happened anyway so we pasted this in I posted the the thread I mean the the the information it spat out some really really good things but it wasn't providing enough direct quotations from Reddit this is really really important if it's doing something similar to you just prompt it again right right make

11:30 sure you corate each point with direct quotations from Reddit because this is the key part this allows us to get you know Nitty Gritty we have actual evidence from real experiences so that we don't just have like you know a general uh summary or point about this problem we have people saying it and we can read between the lines as well so now that we have more of this evidence this is where the power of Gummy Search as well as using this prompt comes in in and will help you so much with this um finding problems and ises I'm I implore that you do this it's really really good okay so we're getting social media management problems overwhelming prioritization stress and work life balance isolation and self-doubt impacts

12:15 of pain points additional relevant information categorization okay so this is really cool stuff um I never knew what to post how to encourage engagement I'm sitting here overwhelmed every day I want to quit Okay so we're clearly seeing some very different pain points which is good and I'll show you what I'll do next right if we're getting things different or we want to specify within one thing points of interest Social Media Solutions coaching mentorships mental heal support I'm pretty sure what I asked after this was I was seeing heaps of things about social media and just for the purpose of this video Let's just dig deeper within this one section of this nishe or within these problems that we want to solve for okay can you expand on the idea of

13:00 social media management pain points and opportunities make sure to corroborate with direct quotation make sure you say that so that who knows okay so pain points content creation many business owners struggle with creating content correct I never knew what or how what to post or how to encourage engagement okay time management plan days to shoot content yep engagement siging singing audience question interacting stories or giving them tips this is just good advice in general I'm not Tech literate but social media I am not te but social media isn't something I ganged much personal okay fair enough right so we're clearly seeing some Sim uh commonalities between

13:46 all this stuff affordability educational resources Outsourcing automated okay so this is really good this is really really good stuff um okay so I think what what I did from here was I was seeing there was um this idea of like it startup Founders obviously a lot of these people are solopreneurs so they're pretty much a oneman team that does everything so they're delivering the product or service as well but they also got to Market it find customers do all of that stuff and what I'm seeing here is people are struggling for both time to create this content but also a lack of um education or lack of experience creating content that works right so that's why these opportunities for educational resources as well as outs Outsourcing or

14:33 creating a management tool or maybe an educational platform that will help these guys so that's what I'm thinking right now is solopreneurs or solo Founders need help with marketing because the current um their current I guess marketing experience isn't just isn't good enough and probably Outsourcing isn't what they wanted to so what do they say here since we started we only a few cases on a website mhm I'm pretty sure I saw a PO a point where they couldn't yeah so one of my goals for next year is bring someone in to do multiple things but they clearly don't have enough funds at the moment so the early stage found is very relatable so I was like okay what are the struggles Outsourcing content creation right now um and like it would

15:21 said cost contrains quality consistency trust and reliability now this is kind of obvious but we now have these the of this as well now I guess everything is obvious to an extent right like when you see things you go okay yeah obviously but there are also different things that you might not have thought about and that's important at least you're validating the obviousness I don't even know if that's a word um of the idea and that's something that you need to do sure a lot of the time you might be able to like like I said project your own solution to the problem and look you might be right sometimes but you might be wrong other times it should any if anything make you more confident by validating through community that yes okay this really is a problem and like we're seeing here

16:06 social media from Founders really is a problem they don't really know what they're doing or they don't can't afford it or they don't have time now what I do from here I could keep digging keep digging doing all sorts of stuff here but obviously we're not going to do that right um I think what's most important here is that we for things that we want more information on we just keep prompting this chat anything that you like or maybe even the summaries in general just throw it all into a document and maybe you can even summarize the whole document using some other prompts there's heaps of things that you can do with it um but just whatever picks your interest just dig deeper make sure you ask him to collaborate with more information maybe there's not not enough things that you want and this is where you come back to

16:52 Gummy Search okay let's look at let's ask social media or um content creation struggles right we just ask this more we use the key wordss this is something that we're interested in we're interested in maybe potentially solving for Content creation for found creation for Founders we will just ask this question see how it's doing here blah blah blah blah blah one okay bang content creation reluctant try video editing M preneur struggles look solar preneur m okay startup struggles overworked appreciated so you just keep just keep digging like this is the fun part this is the literally the gold mine um

17:39 element of this is the hidden gold mines you just got to keep digging like the diamond is just one block away you know so we can keep doing this keep doing this and you just keep synthesizing this like the gbt's memory is pretty good so you can remember the things um and just make sure like a said to corroborate the idea that you have um with the posts instead of it just hallucinating and just giving you very like General and boring information okay and after we can after we do that let's say okay we want to find a solution let's say how can I create a

18:26 solution for content creation content solution bu content creation just do like Founders okay maybe this isn't as good as I wanted anyway scrap that but what I'll would do is you just keep brainstorming ask it to help you to brainstorm some solutions so let's say maybe we um their idea is okay we want to create some kind of software to help people create content right my um solopreneurs create content and this is where I'd go to something like G2 and then we're pretty much going to do the same kind of process or we take Real reviews real Reddit um real

19:13 comments and posts and just find out what's not working so let's just go marketing I don't know if they have okay content marketing I'm not sure if this is not Sam Rush content Studio content creations software okay let's just look at one of these now I'm just going to pick any random one like it might not match exactly what we're trying to do I'm pretty sure Sim Rush wouldn't be very applicable video AI video generation platform okay maybe this is something that we want to look into we click on this right and we go into the reviews and we pretty much just sort it by lowest rating now you don't have to

19:58 do rating you can maybe pick out the reviews that you want and um we'll head back over here so I will now post um provide reviews from a Content creation software called sthesia in I don't know how to say that word I think that's how you say it Synthesia yep software called Synthesia um please Real reviews highlight the weaknesses and pain

20:43 points pain points um weaknesses opportunities and pain points and ensure to corroborate with direct quotations from the reviews hit enter a anyway I forgot to copy the post anyway we'll go here we'll scroll the way down now I'm just going to do this oh the review is actually quite good it seems nice work guys

21:30 anyway we'll scroll down and just copy this oh we have to make an account do this I'm not logged in but we'll go here and we'll just copy and paste hopefully this works well okay pain points cost constraints quality insurance mhm trust liability communication alignment as you can say we can just continue digging um and using Community Le um experiences reviews whatever we want real experiences I can't stress this enough this is why it's so much better than just telling chat J to brainstorm things for you or using any

22:17 other method like that where it will just give you very general kind of ideas which are very obvious right we want to validate this by actual um experiences people mention whether that be in a form of a review or a Reddit post or whatever so if you can think of ways where you can do this um it's a crowdsource by real experiences then use that and obviously Reddit is the pretty much one of the best places cuz there's so many subn and it's very very active and then using a platform like gummy search and then synthesizing everything with Chad GPT is probably the best way to do things so let's just have a look um okay terrible pricing model so they're just not good in that capacity a few advertis that don't look sound good

23:04 custom advertis isn't real it doesn't work if I made an account you you just click show more like what we're doing with Gummy Search and just copy everything now maybe do 1 two 3 four five pages and just do this for any competitors after you've kind of brainstormed uh sort of things if you are working more with the product as opposed to a software what you can potentially do is just go on trust pilot or maybe you can just search up the reviews I mean search up the company directly and look for reviews if you're in Australia you can use product review as well actually before I fully wrap up I might actually show you one thing and it's that you can use you can use Gummy Search right to have conversations with people you

23:50 should be saving these threads right you should be you should be saving these threads and then speaking to these customers like use this as a kind of like a frictionless way of just having these conversations with people who have already Express their anger instead of having to you know um find people to speak to you have all these people to speak to already like it's a no-brainer you should definitely try and use um Le leverage this platform now this obviously isn't a comprehensive like guide or thing of how to use Gummy Search is heaps of things and I'm still finding new things as well but this is how I use it initially for for the purpose that I'm demonstrating so yeah I do hope that was really helpful in uh helping you get an understanding of how we can use these tools to find these

24:36 hidden niches as well as find these customer problems um that aren't just you know General right with have these real world experiences these people calling out to you they're literally calling out to you indirectly that they need something to help them address this kind of thing and obviously there's heaps of posts heaps of people you know just spilling spilling everything out and this is a fantastic way to not only find those things which are hidden away but also to synthesize everything together so that you have a really really good understanding of you know what the pain points are any opportunities and then just start brainstorming start you should actually start speaking to people now using these platforms right if this is helpful um let me know if there's anything else

25:22 that you want to see let me know feel free to connect um feel free to ask me any questions if there's anything that you improve or any feedback I'd love that as well so yeah I think that pretty much covers everything and um yeah thanks for watching see you