Brief Summary
This video provides actionable strategies to improve social media sales by focusing on understanding buyer awareness, using engagement-driving tactics, building conversion funnels, leveraging content swaps, and creating intent-based content. It emphasizes aligning content with the audience's awareness stage and using tools like ManyChat to automate engagement and drive conversions.
- Understanding buyer awareness
- Using engagement-driving tactics
- Building conversion funnels
- Leveraging content swaps
- Creating intent-based content
Intro
The video introduces the concept that social media algorithms aren't the primary reason for poor sales. Instead, outdated strategies are to blame. The video promises to teach viewers how to connect their content with paying customers.
Hack 1: Understanding buyer awareness
Understanding buyer awareness is crucial for effective social media marketing. It involves assessing how aware your audience is of the problem your product or service solves. There are five stages of buyer awareness: unaware, problem aware, solution aware, product aware, and most aware. Content should be tailored to meet the audience at their specific stage of awareness. For example, those unaware of the problem benefit from story-led content, while those ready to buy respond to hard-sale content with discounts and urgency. Aligning content with the audience's awareness stage significantly improves marketing results.
Hack 2: The comment magnet
The "comment magnet" strategy involves offering something of value in exchange for engagement, such as a guide or resource in exchange for a comment. This increases engagement and improves content performance on social media algorithms. Using automations, particularly with tools like ManyChat, is essential to manage responses efficiently and create a seamless experience for the audience. Automations bridge the gap between content and sales conversions, ensuring that even the best content leads to tangible business growth.
Hack 3: Conversion funnel strategy
The conversion funnel strategy focuses on building relationships with the audience between the initial content discovery and the final purchase. This involves opening dialogues, asking questions, and responding to audience comments to foster deeper connections. Offering free resources before asking for a sale is a great way to share value, build trust, and move potential customers closer to making a purchase.
Hack 4: Content swap tactic
The content swap tactic involves collaborating with creators or brands with a similar audience, where each party promotes something for the other. The key is to have the partner promote a free resource or giveaway to their audience, which generates more valuable leads. This approach is more effective than simply asking them to promote a channel or product directly, as it provides immediate value to their audience and increases the likelihood of a positive response.
Hack 5: Intent first
The "intent first" strategy involves creating social media content based on the questions potential customers are asking before they make a purchase. By identifying these questions, you can create content that directly addresses their needs and concerns. This intent-based content is more likely to appear when customers search for solutions on platforms like Instagram, YouTube, or TikTok. Including a soft call to action at the end of the content provides clear instructions on how viewers can work with or purchase from you.
