Brief Summary
This video provides a blueprint for building a profitable personal brand within 30 days. It emphasizes five key pillars: brand system, content waterfall, audience growth systems, monetization moments, and building a personal media company with a core team. The guide covers defining your brand, creating engaging content, growing your audience, and monetizing your brand effectively.
- Brand System: Define your vision, mission, values, target market, and content categories.
- Content Waterfall: Create a pillar piece of content and repurpose it into multiple formats.
- Audience Growth Systems: Focus on consistency, batch content creation, and schedule content for autopilot growth.
- Monetization Moments: Strategically place calls to action (CTAs) in your content to drive revenue.
- Personal Media Company: Build a core team to scale your personal brand and attract top talent.
Intro
The video introduces the concept of building a personal brand and addresses the common struggles people face, such as low follower counts and inconsistent growth. It highlights the importance of building a personal brand by referencing successful figures like Elon Musk and Richard Branson, who have leveraged their personal brands to grow their companies. The speaker shares his experience of relaunching himself online and building a personal brand that has led to multiple profitable companies and a large audience. The video promises to provide a blueprint for building a profitable personal brand in 30 days, focusing on systems to attract opportunities, customers, community, and cash flow.
Part One: Brand System
This section emphasizes the importance of intentionally growing your personal brand to grow your business. To create a personal brand that attracts your ideal customer, you need to define your vision, mission, values, goals, target market, content categories, content IP, and content ideas. The speaker shares his mission with Foundr to help over a 100 million entrepreneurs accomplish their dreams through proven systems. It is important to identify your target audience and understand their challenges, aspirations, and questions. Content categories are the drum beat of your marketing, and you should identify four key themes to focus on. Content IP involves developing unique phrasing and language, defining core ideas, and identifying words or phrases you want to be associated with online.
Part Two: Content Waterfall
This section introduces the content waterfall system, which maximizes output while minimizing effort. The foundation of this system is creating a pillar piece of content, such as a blog post, X thread, podcast episode, or YouTube video, and breaking it down into smaller pieces. The speaker uses an X thread as the pillar piece of content, which then inspires 10 short-form tweets and three short-form animated videos. The short-form videos are also repurposed into tweets and talking-head videos for Instagram, YouTube Shorts, TikTok, and X. The lessons from the X thread become part of a YouTube script, a newsletter, a long-form LinkedIn post, and an Instagram carousel. The speaker also recommends using a content idea machine prompt for ChatGPT to generate 100 content ideas in 30 minutes.
Part Three: Audience Growth Systems
Consistency is key to audience growth, and having the right systems in place is essential for maintaining consistency. The speaker recommends batching content creation to avoid creator burnout, such as creating 15 videos in one day or writing 20 pieces of content in 2 hours. Scheduling content allows you to grow on autopilot and build your audience while you sleep. The speaker shares a breakdown of the tech he uses across Foundr OS, including Hypefury, Tweet Hunter X, Taplio, ConvertKit, Skool, Stripe, Webflow, Testimonial.to, Notion, Google Drive, Google Docs, Zapier, Figma, Loom, Typeform, and Asana. To maximize audience growth, it's important to follow the data, identify trends, and double down on what's working while doing less of what isn't.
Part Four: Monetization Moments
Monetizing your personal brand is essential for reinvesting in people, product, and your vision. Monetization moments are a crucial element of your organic content strategy, guiding your audience to take specific steps such as subscribing, sharing, or purchasing. Calls to action (CTAs) are the best way to drive people from your social audience to customers. Strategically place CTAs in your content in a way that fits the subject matter.
Part Five: Personal Media Company
To scale from just a personal brand, you need to build a core team and create a personal media company. The speaker explains that a personal media company drives attention to your products and companies, brings in new customers, cash flow, and opportunities, and attracts top talent. To scale a personal media company, you need to build a team of "weapons," individuals who can 10x their area and elevate your culture and speed of innovation. The speaker shares his org chart from Foundr OS and recommends starting with a social manager, writer, video editor, and videographer.
