HOW TO NEVER GET A THINK ABOUT IT AGAIN

Bill Walsh www.youtube.com

Brief Summary

This video is a sales training session led by Bill Walsh, focusing on overcoming the common objection "Let me think about it." Bill emphasizes that this objection is a smokescreen and the real issue lies in the prospect's underlying fears, concerns, or logistical challenges. He outlines a process to uncover these real objections and then address them effectively. The video includes role-playing scenarios and practical advice for handling objections in various sales situations.

  • Key takeaway: Don't overcome the objection, overcome the person.
  • Key takeaway: Uncover the real objection behind "Let me think about it" to address it effectively.

Introduction & Welcome

Bill Walsh welcomes participants to the sales training session and introduces the topic of overcoming the "Let me think about it" objection. He emphasizes the importance of understanding that this objection is often a smokescreen for deeper concerns.

Overcoming the "Let me think about it" Objection

Bill explains that the "Let me think about it" objection is a common tactic used by prospects to avoid making a decision. He emphasizes that the real issue lies in the prospect's underlying fears, concerns, or logistical challenges. He suggests that instead of trying to overcome the objection directly, salespeople should focus on overcoming the person's hesitation.

The "Think About It" Game

Bill engages in a role-playing exercise with participants to demonstrate how to handle the "Let me think about it" objection. He guides them through a series of questions designed to uncover the real reason behind the prospect's hesitation.

Uncovering the Real Objection

Bill explains that the "Let me think about it" objection is often a way for prospects to say "no" without directly rejecting the offer. He emphasizes the importance of using neutral language and avoiding words like "could," "might," or "should," which create uncertainty. He encourages salespeople to use the word "can" instead, which conveys confidence and certainty.

The Power of "Yeses"

Bill emphasizes the importance of getting multiple "yeses" from the prospect to shift their mindset from negativity to positivity. He explains that by asking questions that lead to "yes" responses, salespeople can build momentum and increase the likelihood of a sale.

Identifying the Real Problem

Bill explains that the real objection behind "Let me think about it" is often related to fear, money, logistics, or time. He emphasizes that these are the only objections that prospects will genuinely consider.

The Importance of Persistence

Bill emphasizes the importance of persistence in sales. He uses the analogy of learning to ride a bike to illustrate that failure is a part of the process and that giving up after a single setback will prevent success.

Handling Objections in B2B Sales

Bill addresses the question of whether objection handling differs in B2B versus B2C sales. He explains that the underlying principles remain the same, but the sales process is often longer in B2B due to multiple decision-makers and approvals.

Conclusion

Bill concludes the session by reiterating the importance of mastering objection handling. He emphasizes that it is a crucial skill for success in sales and that by consistently practicing these techniques, salespeople can significantly increase their closing rates.

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Transcript

Full transcript of “HOW TO NEVER GET A THINK ABOUT IT AGAIN”. Click a timestamp to open the video at that moment. Need another video? Use the YouTube transcript generator.

0:03 foreign [Music] good afternoon hey Bill how are you good

0:49 what's going on with you let me share the link because for some miraculous reason people don't see things oh Jesus I'm going to share it in the Facebook group as well how are you anyway what's going on good stuff man what's new with you all is good all behave on myself who's got some wins Parker gotta win um yeah actually everybody knows I like to start with wins so yeah yeah I just revived a 30k deal so all good on my end yeah what's the comes on that um I'm in some accelerators so it's uh it's a 10 percenter so it's a decent payout good

1:36 [Music] who has this here Randy you gotta win what's up Bill yeah I gotta win actually on the same lines as Parker I uh was given like a lift like an old leads to call and I was able to get me into an appointment with another 30k 35k offer so hopefully that'll come through awesome good Mr Brandon what's happening buddy long time yeah been a long time good to see Bill how are you yeah I'm doing good man how are you all right you're behaving yourself uh trying not doing very good but trying any wins for us yeah so we're we're kind of proven out

2:23 um we're a brand new company we're proving out our SDR cold calling Outreach and we're working on closing cold deals and uh had a good win uh last week good okay cool that's one of our first things I just want to make sure that there's people because there's going to be people in both places there's going to people on this and then there's going to be people [Music] um in the Facebook group if you're in the Facebook group and you can hear me and everyone is kosher drop a one drop it till drop a high drop something just so I know that it's live and that will rocking and rolling um and then we're gonna get going guys all right what I want to do is I just want to kind of I just want to say a big thank you to

3:08 everyone that has joined we kind of built this group I suppose the middle of this week I think it was started last week There's nearly 500 people in here already which is awesome and that's just going to keep building and grown and developing as as the business grows and pushes forward um the biggest thing that I've always kind of saw as developing a tremendous amount of sales people is that everyone falls apart when they get an objection and it's actually the most easiest part of the whole conversation why because there's a process in place and everyone wants to overcome each objection as they keep coming and here's the trick and here's the tip for you all stop overcoming the objection and you're all saying to me what the [ __ ] is he on about how is he going to build a business if we can't overcome the objection the truth is don't overcome the

3:55 objection overcome the person if you overcome the person what happens to the objection it goes bye-bye why because the person that has given you the objection is the person that's in control of what happens from here so I don't need or want or desire to overcome all the objections all I need to do is overcome the person because he's going to overcome the objections for me make sense and that's what I'm going to develop you all on that's what I'm going to push forward for you all because it's so [ __ ] easy when you know what you're doing okay so let me share my screen and let's get rocking and rolling and I'm going to show you how to pierce to think about it objection so it never ever ever wears this ugly head again okay all that makes sense firstly happy

4:41 100 percent cool okay so I'm my technology skills are crap and they probably should be a lot better as a business owner but anyway what can you do [ __ ] it I am what I am as they say okay watch this easy peasy lemon squeezy before we go into this let's play a little game let's see what's going on let's get Parker off because I want all these to be interactive because I'm going to coach you all um as best as I can as you all know and I'm sure I've worked with an offline before let's get Parker off meals let's get Randy off Muse Parker overcome his think about it straight away how do you feel we should move from here is the question and then Randy let's hear from you and then let's break it down yeah so so Randy how do you think

5:28 we should uh move forward from here uh yeah I feel like I gotta think about it yeah man that's that's that's not a problem and I can respect that um do you feel like like what we do here can actually get you to where you want to go yeah I still I feel like it it mostly could yeah why do you why do you feel like it could though yeah I feel like the systems you have in place are uh exactly what I want and uh the fact that you you know coach and helped me through the process I think that's very important yeah all right so so I guess you know that's fair

6:13 enough you know going away and just having to think real quick but can I ask what is it exactly you want to go over in your mind just just to see if I could I could help yeah it's one of those things so uh uh I have to go ahead and look at my at my finances and single there we go Parker well done how did Parker know Dash how did you do that Parker you must have been enlisting watching and seeing this week have you yeah I've watched a lot of Bill Walsh replay my dear little friends yeah dear little pickle huh yeah number one you just gotta get them to basically say that what we do is going to help them right you got to get a yes out of them and then number two you ask him what he's got to actually think about and a lot of times they'll just kind of tell you like well I just gotta see what the money situation is and it's like okay is

6:58 that logistical or what does that look like now all right because the thing about it is the biggest smoke screen on this green art it's not an actual objection it's the biggest small screen that actually stops you from getting to the real answer and without you getting to the real objection without you getting to the real concern that that person has well you my pedigree charm are not going to get yourself and you my pedigree children are not going to help that Personnel in their own way so watch this very very easy okay and park has obviously been listening he's been reading he's been watching but the biggest thing as well is you have to [ __ ] put it into practice okay and Parker obviously you know we've worked in the past so you obviously know how I operate and stuff like that so you can see it and I just the minute you the manager started to talk and I just knew you were doing it you're just in the zone and you were just moving forward and that's what it's

7:44 all about it's just about that repetitiveness of just knowing what you're doing and where you're going that's all it is okay so here it is the biggest objection let me think about it let me sleep on it let me get back to you let me sit on it for a day let me sleep on it tonight let me meditate and ask my God I'm Planet who gives a [ __ ] that's ultimately what they say that's ultimately how they come at it what is that uh what's that Jacob if you can come off Milk buddy how are you nice to meet you nice to meet you man okay what are all these what are all these things here I'm putting you on a spot here but what do all these things mean I mean they're just trying to buy time it's just uh the smoke screen sure but what are they trying to say with all those words

8:31 um actually that's a good question uh yeah um I don't know it's like I'm not ready to make a decision basically or you know on this call or correct all the all these words here and all these fancy things here ultimately it's a fancy word of saying the two letter word no that's all it is let me think about it as a no let me sleep on it is a no let me get back to you as a note let me sit on it for a day yes or no let me get I don't know meditate and speak to God and [ __ ] lick windows and all that [ __ ] that people like to do it's a fancy word of saying no that's all it is okay so the first thing we say is yeah that's not a problem completely cool you can do

9:17 it three ways yeah that's not a problem completely cool completely understand that you know easy stuff you take your time more than happy for you to do that now here's the key this thing here this word right here is the Falcon Bingo why let's get uh uh let's get Conrad off nice to meet you buddy why is that word there this big bad boy here where I blackened it out why is that important that one right there um because we want to make sure that in their opinion actually we can help them we want to see why they think we can help them correct yeah because this thing right here everyone with an iron sword has one it's an opinion which ultimately means

10:03 that it's a personal standpoint which means that that person either believes it or doesn't believe it so could I ask in your opinion Randy before you do go and think about this or sleep on it or mull it over or speak to your wife or I don't know lick the window or you know go and pray to God or whatever it is that you may feel you need to do you know do you feel that this can actually get you to x y and z why do I say can instead it could Brandon it's neutral language you're not adding the sales pressure you're saying do you feel like it can could or can is like asking for the confirmation where could is more of like a maybe yeah I don't

10:51 like these words when it comes to closing at the end of a call could might should would maybe those words right there mean what to me Truman what do all those words mean like a kind of like Theory hypothetical yeah exactly maybe should could would all those words are giving me an essence of uncertainty and I don't want uncertainty why because if that person's uncertain and I'm uncertain well then we're both uncertain and then we're all just in an uncertainty [ __ ] tug of war we're all tugging each other off in and uncertainty little circle and who's leading the conversation who's

11:37 in control who's driving this person out of their own way nobody so that's why I don't like code wood maybe should say the [ __ ] word can you feel like this actually can get you to where you want to go or how do you feel power certainty confidence conviction strength those are the words that you ultimately need to stand in those are the elements that you want and should have when it comes to closing codes so let's go again so can I ask like in your opinion Randy before you do go and think about this and you know mold this over with your wife like do you feel like this actually can get you to X Y and Z like you say you want to for you and your family foreign

12:23 yes I can yes I feel it can okay but why do you feel it actually can like what is it that makes you feel what we do can actually get you to the promised land like you said now what's that going to do it's going to reaffirm exactly why what we do can't actually get and where we want to go all I want to do in this capacity is start turning there are no conversation in their head into many yeses because ultimately this thing back here as we can remember was washed this is a fancy word of saying no this is a fancy process of ultimately saying no and in their mind subconsciously they're having a no conversation now

13:08 and all I want to do is I want to break that no one I want to have many yeses again because what happens when I get many s's I get a big yes it's all it is so this right here is my null I asked the first question that's not a problem break the ice could I ask in your own opinion before you do go and think about this sleep on it mull it over to you feel this can get you to explain that yes I do why do you feel it can like what is it that makes you feel this can put you on the right path to X Y and Z for you and your family so I've just got one yes now this is going to be a second yes now in that person's mind they've gone from negativity back to us positivity in that person's mind they've

13:56 gone from negativity back to what oh my God Valdez let's kill you so here we go again okay sounds good now I've got double confirmation I call that a double bind okay that's a double bind to my eyes that's a double bind when I do my [ __ ] I got ws's now I'm back in the game okay sounds good so can I ask Buddy when you do go and think about this what is actually coming off for you that makes you want to do that just to see if I can actually help with it now it pierce the objection ultimately what I'm going to get right now is the real problem more often than not it's going to be fear money Logistics partner or time this thing back here is another Smokescreen

14:41 and I would I would go out in the limb and say this is a smokescreen too why because tomorrow I have 24 hours today I have 24 hours the next [ __ ] year I have 24 hours so these three right here in my opinion and you'll always hear me say that are the only objections that someone is actually going to commercial okay so remember to think about it isn't actually a real objection and here's the other side it is if I reach my hand out to you and you were in a spot you know you're in quicksand and I said here's my hand my friends I'm here to save your life it's the Billy show I'm here to help you and I stick my hand out to you and you're in quicksand and you're going down second after second after second you wouldn't look up to me and say yeah

15:27 let me just think about that why because you know that what I'm giving you is ultimately going to say so to think about it is masked in a way that is ultimately stopping that person from figuring out what they need to get to where they want to go okay once you get the real why you can overcome the big objection which ultimately as I said is either going to be fear money or Logistics fear could be massed in both ways I have fear that the program won't work I have fear that I'm not good enough to participate or you have money concerns my wife might not like me doing this I may not have the twenty thousand all at once

16:13 maybe then do I need to have the conversation of a payment structure do we need to have a conversation of Finance structure the logistics may not work like for me and this is important I have guys that are coach who are in Australia now that's a logistic concern isn't it but why do I still get them into my programs because I can solve the logistics I can figure out their problems and I can actually what did you say sorry there and what the people that you coach so why are people in Australia so this right foreign this right here is an issue for us um we're where I am and how I live my life because the Australians the logistics are the times are just so

16:59 different but if I don't know how to overcome all these objections how do I have all the people in my programs because all you got to do is figure out what they want and then you got to make the conversation about not actually achieving what they want and it's Dash what's going to stop them from getting to where they want to go does everything that I've just gone through makes sense everyone happy enough yeah does everyone see how this process structure organization step by step [ __ ] plan whatever the hell you want to call it can you all see how this is going to appears true to think about it and actually get you into the conversation of what's actually the hole up here yeah cool anyone any questions on that anyone

17:46 sticking anything else anything that you want to go through more than happy to go through it again like I said I want all these kind of calls on Fridays to be very interactive I don't want this whole regimental [ __ ] of this is the way it's going to go and that's going to do throw the questions I don't care I'm more than happy to answer anything as best I can um and I want to have a little bit of fun with these kind of things because it's Friday and it's my end to the week I've had a long week a big week um so I'm I'm more than happy to have LOL time as my kids say so Truman yeah so I want to ask like so do I do I only use this process during the close or just when they say this like

18:31 but you would never well like when does it think about a conversation come to the fruition um I've had it like if you're describing the product and they're like oh you know what I kind of need to uh think about it it's like I can't haven't really got to the decision of the close yet it's kind of like in the middle yeah yeah well what is it that you feel you need to think about around the elements that we've just gone through like what is sticking out for you that makes you feel like you want to kind of sickness oh okay what do they want to tell you they're going to tell you the problem they're going to tell you the the issue of what they have why because there's nowhere else for that person to go there's no more lies that can be associated let's role player okay Truman come off me up buddy let's go Toe to Toe

19:19 let's go from oh so here we go yeah like I don't have a whole lot more future Truman uh The Next Step from here buddy is obviously we get to rock and roll and we get you inside buddy happy enough yeah um I don't know man I just kind of feel like I need a get back to you on this one oh you need to go back to me okay this one here okay perfect okay yeah that's not a problem I can definitely appreciate that buddy um could I ask you know like in your own opinion like before you do go and you know have a think about this and get back to me um do you feel like this actually can get you to 20 000 a month like you say you want to or how do you feel

20:04 yeah yeah I feel like I feel like you could um I just need to before you know move forward I just need to really need to think about it okay to completely understand what can I ask like when you say you feel it can like why do you feel it actually can like what is coming off you that makes you feel like what we've gone through is going to get you to twenty thousand months well I mean you know I like the I like the process I mean like the sales process I I've seen that yeah you know you've accomplished a lot so I mean you know it's good okay cool no Panic completely fine um can I ask somebody like when you do go away and kind of think about this and you know as you say you want to get back

20:50 to me about it um what is actually coming off you that makes you want to do Dash just to see where you are if I can even help with it like what's what's what's coming up would you say yeah I just like invest in all that uh money right now it just it just seems like a lot yeah okay like money aside though for a second like do you feel what we do you know you it can get you on that patch yeah okay yeah but like if you did have 10 grand in your hand or you did have 100 Grand in your hands like do you feel you would do it how do you feel oh yeah oh yeah for sure okay why do you feel you would do it if you had 100 Grand of course just just for my own sanity yeah oh yeah I mean then you know I feel

21:37 like I want to be able to afford it and not really worry about anything else okay now we're having a money now we're having a money problem never having a money conversation it's not think about it anymore everyone see that so what's what is the objection it's not it's not a tink about us it's money concern it might be feared it might be Logistics there might be a money concern that you might have it all up front but at least now I know what the conversation is at least now I know what we need to overcome at least now I know what we need to push together on which is going to help that person get into my program my service whatever it may be what I'm actually helping that person with make sense happy okay we're gonna go one more Conrad I have a one question like what would you say like if they're basically

22:23 just consistently if you're gonna go throughout this process and they're gonna constantly like uh repeating themselves like you're gonna go like uh what exactly you know will I think about it and like they're gonna just keep saying like they want to think about it think about it do you want to role play yeah yeah totally okay let me go back and I'll show you easy stuff good question very good question okay Conrad like I don't have a whole lot more for you buddy like X star from here then is to get you in the objection box you know and to get you on the right path so I can give you the right coach into three extra comms over the next 90 days um happy enough yep

23:10 cool um so where do you think we should go from here then what do you think yeah totally you know everything's everything sounds good you know uh just let me know think about it and I'm gonna get back to you in a little next hour or so yeah yeah perfect no problem whatsoever um can I ask though before you do get back to me in the next hour or two um like do you feel in your own opinion that what we have gone through today in regards what's inside the objection box the elite group um like do you feel like that actually can get you to 20 000 a month or how do you feel yeah I feel like it like it could potentially yeah okay what do you say potentially you don't sound so certain so like what what do you feel is coming off you that makes you say potentially just to see if I can actually help

23:57 well you know it's hard to say at this point that's why you know you don't want to go take an hour and think about it yeah okay when you do go and think about it like what is actually coming off you would have makes you want to go and think about it just to see like if we're on the same path with things well it's hard to say at this point you know that's why I think about it I know but when you say you want to think about it like what are the elements that are coming up that make you want to think about it is it the time is it the investment is it your partner like what is coming up that makes you makes you want to go away and have that like deep dive as such just to see if we're even on the same pattern if I can actually help well

24:43 now you're stuck aren't you you got nowhere to go I've just pinned you you've got nowhere to go other than telling me exactly what's going on think about it yeah that's that's actually that's actually right but you know at least with the offer that I have I I'm selling right now it's uh people I'm trying to do a similar thing on my sales call like whenever I have like an objection like that but they feel like you know I'm putting I'm not I'm not putting that person any pressure on this but they know they just I think I can feel that they want to you know get out of the call at this point like as soon as as soon as possible did you feel that you wanted to get out of my car or do you think we were having an engaging conversation I mean I felt like we are having

25:28 engaging conversation but you know I'm not sure if the type of the people that I'm dealing with uh you know it's a base of offer you know and a lot of a lot of times I'm struggling with people with that not that good mindsets I would say and they went from asking the question they feel pressured I can I can see it well life is pressure buddy like like you're not going to get to 20 grand a month you're not going to go from two grand a month to 20 grand a month without [ __ ] fueling any element of pressure body and I can stay in that pocket Rhythm and I can show them how to overcome their own fears or limitations on their own mindset But ultimately I got to figure out what the [ __ ] is going on first like with you now you're pinned I didn't even finish this up because you were going to tell me exactly what the problem was um and then from there I can reframe I can hook I can give the analogies I can

26:14 kind of ask for a better word push it around and kind of bring things down but ultimately without you going through to think about it and get into the real actual hesitation and the objection that's actually there you're never going to pierce that so I don't know what kind of marketing or what kind of people that you have in front of you but I can guarantee you they don't have two heads they don't speak [ __ ] Dutch and they're pretty pretty much similar to everyone else on this call which will ultimately having a little bit of fear hesitation and uncertainty with what they're doing and how they're doing it and how they're going to get where they want to go so the whole idea of well that wouldn't work with my prospects believe me buddy I've done a tremendous amount of different offers and problems and concerns I've sold all

27:01 different types of things everyone is the exact same the objections will work across the world in every capacity why because all you're trying to do is figure out what's actually to hold up and how am I going to help that person overcome their own problem that's it makes sense makes sense yeah I can guarantee you if I learned exactly what your offer is and I coached you I would treat extra Revenue a thousand percent and if I didn't I give you back ever since there's nowhere to sales China or that would do that for you so that's what it's all about either like you you're not speaking to people that I've never heard before it's a business people are always going to have fear limitations and mindset

27:47 issues why because they're trying to go from where they are which is unhappy to a place of Happiness you're always going to be uncertain about moving into the future that's life we're all uncertain about different things in life how do you actually overcome that with that person with that confidence certainty and conviction which is needed and wanted that's the key that's what we do that's what the objection box is all about but that's what it is this is where you make your money you don't make your money at the top of a conversation when you say hello to somebody this is where you make your bread and butter buddy this is it this is sales 101. if you can't overcome objections you're [ __ ] you will never ever ever get to the level that you can't get to unless you actually figured out how to handle people's objections and this is for all of you

28:32 if you can't handle objections you're [ __ ] you're cooked you may as well find a new job go deal nine to five because there's no lay downs in this world there's no laydowns in sales you might get one out of fifteen one out of 20 that would be a lay down Brandon how many laydowns do you get me zero absolutely [ __ ] zero Jacob the money lay down I mean they have been here and there but not not a lot yeah they're brilliant when they happen but I can guarantee you they're not happen on a consistent basis for you to hit your targets yeah do you ever get a lay down I don't know what what I mean what I mean by lay down lay down or someone is coming with their credit card look bad I don't even need to have a conversation I'm [ __ ] sold here's my here's my numbers

29:18 oh no no zero zero sales no one I don't know anybody that does so unless you're able to handle objections you could so that's what it's all about buddies this is where it's at this is this is sales when I wanted you can't do this this is like [ __ ] putting the ball in the back of the Nash if you're trying to play soccer and you're trying to be the best soccer player in the world if you can't [ __ ] head the ball into the net you're [ __ ] you will never play professional football you might play around with the boys around the park making your two three four five k months which will never get to 20 35 to 50ks I know that for a fact if you can't handle objections this is the game my my question for you uh bill when when you kind of looped again it was like yeah I just want to go and think about it again you you made some suggestions

30:04 like to I mean so what's coming up for you like is it about the money the partner [Music] to have him pick like yeah what I want to do is I I don't want to play the game I wanna I don't want to keep looping them around over and back over and back over and back because that's going to piss people off so what I do is I will drop certain elements or what it could actually be and then that will allow that person to bring in their conversation so once I bring it into the conversation it's open season which basically means that that person is I'm basically interior giving that person permission to tell me what the hell is going on do you think it's the money like is it the investment is it possibly apparent or that may not want or you know had some hesitation on this maybe it's the logistics like just help me understand

30:49 what's going on just to see where and even if I could help so I basically just given you exactly what you should be telling me anyway mm-hmm the toughest thing I feel on um the think about it uh that I feel like I have is uh like in a Biz optimal thing as Conrad is people like it's more about the vehicle like you're not sure this is necessarily like the opportunity that there at least that this is what they say right but um like and you sort out money and stuff like that and it's like they're brand new they just saw the ad the day before and they did not watch that much content they can obviously they're just looking for ways to make income and then when it

31:35 comes down to it's like yeah I'm not sure yet this is exactly I didn't have to have a bit more kind of not research but it's like so that's the biggest struggle I feel like when they think about it on my end yeah but if you don't get to the real objection you'll never actually be able to help them overcome it which is a fear which is obviously I'm scared of investing the money that I won't get it back out which is a fear of what you just told me but if you can't get it you will fear conversation then you're [ __ ] you can't even overcome the fear if you can't get a pass to think about it so then would you make suggestions of could it be just a little bit of fear and then have that conversation after that or correct well like what you want to do is you want to have that conversation of where do you feel they're at it's kind of like the sanity like certainly that if I invest the dollar I'm gonna get the 10 back out would that maybe can I

32:21 explain what you're feeling at this moment buddy yeah no I'm having that conversation aren't I because if I go through to think about it and they come back to me and say I'm just on because they will tell you they will tell you money money concern is ultimately a fear too that's it money like if I if I said to you there's a guarantee that you're going to get to 100 Grand a month if you invest ten dollars what would you do I would do it of course you would why would you do because there's a guarantee there aren't they and I can find a contract and I can do all that kind of stuff so the fear is not actually the money the fear is actually will I get it back out will I get what I want doubt it is yeah because anyone would put the money in if they knew they were correct yeah well

33:07 it's not a money objection it's the fear objection so that's what I would say so like if you're going through the going through the emotions and you're getting to an understanding of money and fear then you could drop the question of but like let me ask you this if I ask you to put ten dollars in and you took a thousand out would that be a good investment what would Jacob say yes okay well then like it kind of sounds to me that you're just looking for certainly that what we do is going to get you to where you want to go right yes now I'm into my fear now I know you're in my game again now I know I have you okay okay you got to get there first I mean you gotta get the first but I just wanted you all to see exactly what's inside of how you need to break this down to get more yeses now here's the other side of this right and here's something that most sales trainers in

33:53 this world won't tell you you're never going to get all yeses I don't care who the [ __ ] you are I don't care how much experience you have I don't care how much money you've made in your entire life you my friend are never going to get 100 out of 100 all the time but you got to be okay with that my job as a coach is not to get everybody 100 out of 100 why because not everybody is a good fit for what you sell and number two you shouldn't be selling everybody anyway that's just the reality because it's impossible to do it but what I do want to concern about and what I do want to build people into is getting the sales that they should get because I know hand on how each one of you are at least dropping three to five sales a week easy and if you do it a match on that if

34:39 you're selling the 5K offer and you're making 500 bucks that's two and a half Grand a week I'm not asking you to go toe for toe 100 out of 100 what I would ask you to do is try and save the deals that you you feel you could that's the goal that's the key that's where people need to be asked because that's where it's going to 2x3x4x5x my guy Oakley 6X in six and a half weeks why because I picked up the pieces that he dropped that's what it's all about okay so that's that's where I want all the my guys to be everyone inside my league group and even everyone inside this [ __ ] program inside this free Grill if I can get you all a couple of sales extra amounts or a week or whatever it may be depending on

35:25 your call volume Kudos you go home and you bring it to your wife you say hey baby we made it get the stakes out get the [ __ ] red wine on let's Lock and Load Truman last question buddy I gotta go for it oh yeah so um I went to see like how would you approach well I guess you you kind of answered or read it but like they say Hey you know and you think about it and they say okay because I've tried this stuff before it didn't work out for me yeah okay so then that would just let me ask you this I'm going to give you this one for free I'm going to give this to you for free this is a hook this is an analogy but let me ask you this Truman I can understand that you have tried things in the past

36:10 and I'll just I'll just cut to the chase with this and this is doesn't make sense let me ask you this are you married Truman no no you're not married okay do you have a partner yeah okay your partner right now when did you start seeing her or he uh start seeing her about a a year ago it's been a year now another year ago okay how old are you now buddy uh 24 going on 25 next month okay awesome when did you first kiss a girl it wasn't a year ago I imagine right no I don't uh I don't know maybe yeah you're like 12 13 14 15 years of age or whatever maybe yeah just silly balls what I ultimately mean by that buddy is

36:57 if you stop from the first time that you gotta know or the first time that things didn't necessarily work out you would be with your partner here today do you love your partner yeah okay so if you stop the first person that you kissed you wouldn't have got to this place in your life right now would you no no I would so business and relationships and life are all about how you pick yourself up every time you get enough because if you stop every time you get a no you stop every time you fall over I can guarantee you you would be able to ride that bike around your neighborhood would you no no okay so if that is the case what do you really need to do from here to put yourself in the best possible position to go out there and make the money that you want to make for you and your family in your future because if you're always in the position of stopping every time you get a no you

37:44 will ever you will never ever ever get to where you want to go so what do you want do you want to stop or do you want to [ __ ] achieve which one do you want well yeah I want to I want to achieve game over I win that's it oh just okay I'll just bet that off for you I could have went four or five layers deeper it doesn't really matter I don't really care what people say I just know more often than not I'm going to win because all I'm trying to do is just make sense of what he's actually saying I can understand that the fear is there because you have tried something in the past and you have failed but life's about getting up again every time that you fall down right if it was the case that every time we got it known our sales career then that was the end then I can guarantee you none of you will be making any money every month would you

38:30 but why do you get up every day and why do you [ __ ] answer the phone why do you keep chasing the deals because there's going to be a yes there's always a yes you got to understand that you got to make that person understand that with your hopes your analogies your Frameworks your understanding your consequences your binary options I just gave you two options do you want to stop or do you want to keep pushing towards where you want to be I gave you both options it's up to you which one you want which is the Binary Option you're never going to stop are you you're always going to push so what do you feel we need to do from here when I need to make a change say it done okay happy makes sense everyone see that everyone understand that yeah just gave it away there you go there's a hook there's an analogy there's a fear there's a yeah but I failed in the past yeah but that's okay everyone Fades buddy

39:17 Elon Musk has failed more times than most people why is he the richest man in the world because he kept going over and over and over again every time you fell off your bike and you ride your bike yeah well how many times did you fall off before you're comfortable riding it 100. well if you stopped every time you fail would you be able to write it around your neighborhood probably not if you stop kissing girls after the first time you kiss the girl which you've got to your wife would you have had kids would you have a beautiful home would you share a great life with her no so so easy this game is so [ __ ] easy when you know what you're doing every one of us to figure out what we need to do to get to the level where we want to be that's it

40:03 out of curiosity and um I don't know like if you're good on time or not but like objection handling B2B versus b2c like would their process be a lot different I mean the framework are probably the same but I feel like they could be I feel like they could be uh since the sales process is often longer like they could be like more like genuine like there's more decision makers there's more people that have to say yes there's more people that you have to overcome it's all the same thing but ultimately after every business what what is involved in every business yeah person correct okay so why does the person want to get the business to where they wanted to get to because it's a personal standpoint it's a personal understanding it's a personal result to get more comms to get more bonuses to get more paychecks to get more establishments to get more ego

40:50 that's B2B buddy that's what they get all right you would not be able to do necessarily like one call close like no no it doesn't have to be one called close it's not supposed to be one called close when you're talking multiple six figures because they got to get lawyers they got to get the decision makers on the call they got to get all approved from the top C Suites it's not supposed to be one called close buddy it's not a true Grand operation it's not a [ __ ] get rich quick scheme you're selling services into them into a into a big business it's never a one call close I don't know anyone that can do one call close and a business standpoint why because normally the person you speak to on the first time isn't actually the CEO and even if it is the CEO he still has

41:36 multiple people that he needs to speak to to agree this why because of your shareholders he has stakeholders he has a c-sues he has the finance department he has fulfillment Department he has whatever the [ __ ] Department he needs so it's about just wanted to understand the difference I appreciate that all right guys okay everyone happy everyone understand that everyone understand what we just did yeah happy make sense easy easy peasy lemon squeezy when you know what you're doing yeah Truman I said no yeah behave yourself guys any questions come let me know I'm here we ain't going anywhere this will keep growing keep building keep developing um once the space is open up inside for the Elise um I let everybody know we're just kind

42:23 of shutting things down a little bit at the moment but um just to make sure everyone is cool and getting to where they want to go but we'll keep developing we'll keep rolling we keep pushing us because I know hand on my heart you know what I mean if I can keep coach all you guys have the objection handled properly I know for a fact 10x over the next 10 years easy so that's what it's all about guys it's about knowing what to do and how to do it as best as you can and just go and make your money for you your family is your future or whoever the hell you need to make your money far that's what it's all about all right behave go enjoy your weekend adios ciao ciao another weekend Bill thanks Bill

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