How to Smell Rich: Perfume Hacks, Men vs Women & Lasting Tips - Abdulla Ajmal | FO387 Raj Shamani

0:00 What is the biggest mistake people make when I wear perfume. one to someone else You buy it after smelling it. The second thing is this No fragrance on lasting basis should buy. You need to make it long lasting You should apply more, right? Put a lot on hand. When we walk, our hands move. The more your movement the more A trail will be made. there are so many raw Materials. If I tell you where they come from. Half The People will stop wearing perfumes. Tale Me there is a cat called the civet cat. So, This cat has a ring around its anus. For him It is extracted by injection. it is used These very high end fragrances. Which one There is a seductive perfume which a man can Apply? Woody Fragrances for Men Slightly Spicy fragrances, fresh fragrances. Which is that one perfume that will never go on a date?

0:45 Water? If someone feels like going into the room and If everybody remembers what happens Must see. So if you bought EDC Odlon, the lowest Dosage, there for lowest projection. His Later bought EDT. it has longer lasting And better projection. Which state has the most perfume? Does it look like that? The giant jhab is an amb wood. these fragrances Which is in the North and North West. South I prefer more floral with a lot of Jasmine. The expensive perfume is that is it better? Most people choose perfume on this basis They try to make it smell better on someone else Had been. but did you know that beans Perfumes smell different on different people He does. Our guest today is Abdullah

1:31 Ajmal the CE of Ajmal Group a legacy The head of the perfume house who till date is Farm to Use bottled formula. all by myself The ingredients grow and then Perfumes are made from them. Today we You will know from them whether expensive perfumes are true Am I better? Who buys perfume while buying perfume Should I check the ingredients? What should perfume be applied on clothes or Directly on the skin? Best for the gym What are the fragrances? Which ones Perfume notes give alpha perception and Which romantic and perfume to buy while What is the biggest mistake people make? If Are you interested in perfumes or just Want to choose the right fragrance for yourself If yes then do watch this episode till the end. And About Ajmal Group and their perfumes To know more check out the link in the Description below.

2:19 Are the expensive perfumes better? it occurs? Not necessarily. I won't say that Expensive is better. Today you are going to buy an expensive Buy fragrances. You are one of our Ajmal Let's buy a perfume. Today one of our Latest Launch Hai Samjh Le Untold Woh 50 ml Which is worth 300 rupees. 700 70001 of. Of course it's not cheap. I also know Am. Well, copies of that will also be made. We But there are two-three things in it. One There is creativity. An artist has his It is not made by putting in heart, mind and time something which he believes that you as a Persona will wear it you will enjoy it and you will be complimented for it because

3:05 that's the ultimate Now how do we make it expensive? Typically we do it by raw materials. we have we Don't do multiples of 10 and 20. thats Our Business Model. Our business model is different Is. Big brands do it. but good Brands also use good raw materials We do. What does that mean? Such Raw the material which will be used Availability will be limited. Is it okay? That quality is everywhere, one thing It will be. Vanilla is a vanilla is a vanilla. But Madgascar vanilla has something so special. Something else. The Best Jasmine in the World Comes from India in Terms of Vol.

3:52 We but there is a jasmine which is very Limited availability in South and France it occurs. it is the most expensive only Because it is less in quantity. So what Difference Saffron from Kashmir is the best in the World. But Iranian is the most sold Or Spanish. because to take it from here The problem is, availability is very limited. These are all the things. Rose Oil One of the Best Rose oil is from Kannauj side of India is in. But the quantity is 20 kg in a year It makes 15 kg. So What is the difference? tell me a madagascar What is vanilla and what is normal vanilla Will there be a difference? So that's all it's all about the notes.

4:39 For you there is no difference. I'll give you two things I can bring it and show it to you. You will speak after smelling the snake yes this is also good this is also good it's jasmine it's vanilla whatever it is in which Only a perfumer can tell what is in this thing What is there is something different, its composition It's Fragrance Profile But Not Just That The effect that comes after that is It is the most important. Butt if I go to buy So in the ingredients of my perfume I It will be visible. It will definitely be visible. so there But today people have started writing Madagascar Vanilla. There are many consumers today It has become more inquisitive. by reading that

5:24 goes. He sees and goes. which you they are going to sell it now it is not that this Is good. This will suit you. It is like this It is like that. No let's talk about good sales People should know the product. they should say that In this, if we have ordered it from somewhere every day or Then if there is an otter in it then what is special about it Is? Otter can be expensive as well as cheap Is. It's How Ritualistic Do You Appreciate fragrances? it's art because at the end of the day raw materials is what Makes it either cheap or expensive. So this is very technical for me. We Tell me, I am a basic consumer. We I want to buy a perfume. I got this for ₹500 that what is available online also has the same smell Still working. The one worth Rs. 5000 is also smelling the same Is. The one for 500 is also doing it. otter in all

6:11 A basic is coming little by little. All Everyone is speaking their own words. And I I am new. I like the otter. Right? I just boat it. So now why do I Should I spend? ₹00 or ₹5,000 when available for ₹500 If it is there then what difference will it make to me? What will be the difference between ₹500 and ₹5,000? What is the difference in? There are two things. One You get that from a brand, support It is available. If you trust the brand Is. Look at your slightness in today's day There are older millennials right? They are value driven and so on. because to them Value is needed. Joe J and now Jane A started coming Isn’t it about that I inquire and read. research this We do. Then we will go and take a decision. Now

6:58 His budget is only 50. The difference is that India and this is my prediction that 10 Yours today is 50 years old, right? We He will reach 500 in 5 years because his If you have that income then it can increase. Ok? because in the world there are people who Value is equated with quality. Typically a normal man does the same thing and that is what When the one with 5000 comes, he will take 50 also. But before taking 50, this is what you have The question will be asked why is it for Rs 50? Today, our customers, for example, know That's why Ajmal is all about quality. Yet our high end net worth is questionable

7:45 They ask how is its composition? One There was a time when people used to take you just by smelling you Today India is value driven and what Question: How much is the lasting? How long will it last? Trust me, fragrance on the basis of lasting Should not be bought. Really no, nothing. I I will tell you why. Today I am a 50 year old I can make a perfume that lasts for two days This is possible because there are so many synthetic boosters available Have gone. What is the DO man? 3% in DO That is the actual dosage of perfume Perfume. why does it last the whole day Is? That too in those areas where sweat comes from It comes to you. because in that he is like Ingredients are provided. very cheap butt

8:31 They prolong the effect of synthetics. Now you have gone to the next level. Now in that for Example like a man in 50 dham perfume what can I put? Frankly Speaking. Today The prices of raw materials are I might have made some of it as well. He who made it also Some margin must have been kept. so literally our There is one in the house that friend no fence to Anybody. You are buying water for fragrance worth ₹ Yes you are. We There are such brands But if it lasts for two days or even lasts all day long Then I am a normal customer every morning I get up and have to go to the office for an hour Do I have to take a train or a taxi? it falls and then I come home I should stink when I'm in the office all day I can't smile well at all now

9:18 Is my work being done for ₹500 or ₹50 My work is being done again for ₹100 ₹200 Why do I need to buy a Buffy worth ₹5000? don't take that at all Look carefully, what does this person say? There is no rule that it is worth Rs 5000 so You have to buy this. but over a period of time you can do two things They happen. You yourself are a test of yourself It begins to form. You start learning yourself We do. because if you for example I am fond of wearing perfume. what is happening now Is. For example, till a few years ago people that you exactly described that I spend an hour in the train all day Live in the office. Will come back again. They need the whole day. That functional

10:03 Utilization happens. A few years ago, soap makers used to do this Were. Isn't it right? that so many germs would die There will be no bad smell, etc. Now you have come On the fragrance side. Now you come to the ritual It has been happening slowly. Is it okay? To you Want a functional perfume that will last all day? You have no value in giving. No Problem. There is nothing wrong in this. And Today's perfume is mostly raw All the materials come tested. So there is no such thing unless you have an allergy Then it's a different thing. then it happens that after a while you are I would have started learning it myself. What are these fragrances? Now you have

10:49 If you start doing it regularly then whenever you go to the mall you will go You will go to Tira, you will go to Naika, you will try different fragrances then you can take it to the next level will go to the office of education and study what do you call it rate, how many There are blogs, I will read them and test them well at the same time the industry also Are you educating me whenever you come to Sephora? There was a time when we used to go to Shopper Stop So it means there was like a crowd, this is just something new It's new, it's new, that was the selling point The conversation that is happening today I seem to be in it, they then tell me in this what is special etc etc end of course

11:34 There is also talk of lasting in India. There is also a need for lasting in India. Frankly speaking the weather is like this here that there are nice fragrances that are outside yes, we don't last here. Yes I don’t. Then it becomes European They don't even last from the brand. I don't do it last. and it's not like that that they are bad. He is very good. Raw The materials are also good. but here it is for the last one The formulation has to do this, to make I have to, I have to tweet. So we the people The products which are made for India neither my brief is the same as my perfumers to whom you told that for example if I am selling it for 5000 also. People like that too those who travel by train Can you afford 5000. But he wants the same thing in the morning on the train Even after going and coming back in the evening, there is a slight pain in the body

12:22 The fragrance should remain. ok then give me even 5000 rupees like this There are fragrances, there are about 500 such fragrances lasting not more than 2 hours It will be. But its raw material is so refined yes, it is so expensive but you will only Appreciate when you reach a level that you know what now I am going to do this thing I can appreciate it. for example nowadays Which is the trend of Beast Mode Fragrances Is. Ok. Beast mode means that it is applied here There's a fragrance coming from that side of your office. ok right? So I'll tell you about some terminologies. I will tell you which is very interesting Are. The trends are changing. Personally How ever now my inclination is what i

13:09 call second skin fragrances means so Becoming more intimate, right next to me the fragrance that's sitting in me or else I When you hug, it should smell good. It happened because I was spending that time I have done it. 20 Now you've done 20 turns and all that. Now I have reached a level where I truly truly for your appreciation Needed Even if I can't smell the scent myself So much but whatever he can smell He will not say anything friend, there are things in it. Good I am evaluating it myself. Of course I I am in trade. Let's take a consumer. Consumers have become so smart today that He knows that these are good market years too

13:54 Rose there writes The Mai for example It is found in only one place in the South of France I get it and it only comes in Obviously that one thing increases the price but you would have learned to appreciate it ho wood you call perfume it's shock just look When you start from the very basics So it is functional. after a time You should start appreciating what I am We do. that's when you realise that you You are getting better. and you realise truly Truly when you are it is ritualistic When you start learning about it. Now Look at Covid. In Covid, we all Our industry said that Covid has consumed us Everyone. We will be ruined by Covid. Correct?

14:41 Because it's obvious friend you're out They are not coming out. The second thing is that if you get Covid then My sense of smell is gone. mine is the most The biggest fear was that my friend's livelihood I have a nose. If he goes away then that too is a problem My niece was pregnant for six months so She couldn't smell anything for months. I He said, friend, I will suffer a huge loss. But would you believe that Covid is a big deal Sales of brands increased. Online Sales Whatever we have has increased 10 times. Guess Why? Because look how important it is psychology and none of us thought It was, this would happen. it just happened because When research came out later, consumers

15:27 Consumers said that this is the only connect It was ours from the outside world. So people are wearing perfume. They were putting perfume at home. off course Didn't spend that much. It would take a little bit So that they could get a feel. ok one more thing Home fragrances sold a lot at that time Because you were staying at home a lot So at least your environment is a little different So typically if you light a candle beforehand so now if you start burning three then at least I started to feel that the atmosphere was different. this time But think about it, when people felt like eating and drinking It was lying there. people thought the fragrance was the the only thing that gets me in touch with the world Showing connect.

16:13 So the sense of smell is so important and We know the least of all senses It is about the sense of smell. We We still don't know whether anything You smell the fragrance of your mother, your grandmother, Why do you miss something about your village? Till today No one could break it. rather fun Let me tell you an anadote. US Because the army has opinions etc. Now do we shoot rubber bullets at it or else Smoke bombs kill. they needed that they will throw something like a stink bomb No one will be harmed and it It will be dispersed. he worked for 10 years but they did not find one thing that In some culture it is considered offensive

17:00 I don't go. Every perfume is based on some culture In no no every smell today you look at your ok in bombay there is one for every city in bombay Do you know when the time is in Thailand? There was a Airway Bridges now The time was obviously you were the door of the plane It used to open, now they used to come down, one from every city it smells and if you are conscious you are can you catch the smell of the city, right? Can You come again, your case is different it is a hobby because it is your hobby too and you also honed your sense of smell It has happened. You keep sniffing. you your You make combinations and layers. Whatever your hobby is, now move ahead a little It went out. It is getting closer to obsession. But

17:45 Many people can do this. Give them the smell of their city, their Of the village, of different offices. they would have known that these are typical memory key Every school has a different smell. it happens but you can't remember it that when Now I don't know in which part It remains. you know memory is such a strange thing Fragrance is the memory of the atmosphere. but because its in neuro science There is also an explanation for all factory bulbs Or It's that your A limbic system resides there as well. But more people don't know than that Is. Like for example people now you think if this is so then why not those who If someone has amnesia, why not treat them this way?

18:32 Should also be treated with this. so far nothing like that The study has not been done. although there are people who believe that the rest If things fail then why not this Should we try? well our sense of smell It is so powerful that if I could I will feed you onions and apples you will look like you are eating an onion blind fold it it has such a strong sense but if you look at the explanation the most The explanation that I have red because I I am very into perfumes I really like it right and I was Reading is a part of our brain hota hai which is called old factory Bulb. Or So it is directly connected to us

19:18 from a part of the brain that processes emotions and It is connected to the memory. Absolutely. So whenever we smell something it is logical There is no reasoning. Triggers our brain It is either an emotion or a memory. End Every time it gets collected. And because it gets collected in Emda. And Emala is the reason wherever you are in life Whatever you do, activate that first It happens. So you can get something from a smell every time Some new activation comes your way. there are only two things this thing which what you Said is so beautifully put is a fragrance And second, music. Hmm As soon as I heard the music I used to say oh friend this Came in 98. Came in 88. I was here I was with friends. So Fragrances Are

20:03 On the Long Run. The Best Thing. That's the reason why we say. Our tagline is crafting Memories. We craft a thing Because we don't just make it. it's not Mechanical. For us it's a mechanical There is no process. This is an art. So, we Let's craft something. And hopefully this becomes a memory for you. She goes. and we have a lot of customers Are. He also speaks. They still speak ok why don't you try that fragrance do you make it? or else you will need gcc I know you came and saw it as well. there it is Friends, people have been using perfume since childhood. let start. His knowledge on fragrances Is Far Higher Than Anybody Else. What is the biggest mistake people make when

20:50 I wear perfume. Do you install it or buy it? More of both. so actually buy I make two mistakes at one time. one then They smell someone else and buy it. it This is totally wrong. because everybody has Body pH level body chemistry is different. There is definitely some difference. Very It won't be much, but it will be a little. Ah, the second thing is that I liked that installation. Bought it immediately. Never on the top note Don't buy fragrances. So smell it Oh wow she is looking good. Top notes can be any friend, or the cheap ones All of these are top brands, right? We invest only in notes because

21:35 Money goes where your heart and base are I feel it frankly because you are the raw one Put materials that stimulate creativity Yes, they put it there. Top Note To Yaar 5 It flies by in a minute. what is in it? The smell of the perfume letter is different. Absolutely. a good perfume should be like a good music crescendo one note goes into the other flawlessly that is a beautiful fragrance not like that It must be that Suga smells like lemon right now 20 minutes later Suga is completely different I it has to flow into that you can have a completely Different note but it should flow into it India outside in the western world also the most People who have Peepal, they buy it

22:21 The partner likes it. He for himself I buy fragrances very rarely. Joe Arabs Those who do it to Arabs because of that fragrance I grew up in an environment. he is nowhere It fits in somewhere. but he Buy as per your choice for your hobby. So this is a cultural difference. This is a cultural difference. If your partner likes it, then it is a very good thing Is. And if I get a compliment, it's even more It's a good thing. Is it okay? But he himself We do it for you. Yes then do it for yourself. Never thought of this. I like it a lot in India I would wear me to me means my partner plus all my friends and then my family I know everything, I know a little bit about that Which ones does everyone like, then I will go with them. I will apply the same. because i feel it's good that

23:08 They. if that's what my partner likes I'll go out with her then I'll be with her I will also use the same perfume. it's a good They. No it is a good way. see there is nothing wrong and right but look at the mood where I am with people Ko again when people are ritualistic they become where they also have understanding There I say that only your partner Don't wear fragrance because you like it wear it because where are you going to sit yes If you are in a small space with 20 people If you are going to sit together then your partner should Those who like very strong perfumes, should not be worn because you being Disrespect Disrespectful to other people you never know i know somebody here a friend of mind gov

23:55 somebody had an asthma attack in the gym so If you wear perfume then this also happens need to be considered of everything The most important thing is just because of your partner like said you need to feel pleasant We And the Ultimate of It Is When People Say The secret is from here. that is becomes yours Signature St. Which was a trend till a few years back Still is. Still there if you are able to. so for For example, we have our own signature scents Are. If we have our own trade, then we can make it becomes one of our own. But it is not that I wear it every day. My uncle who Trained me. God bless you asal. their I had a perfume called Everybody New. But

24:41 That fragrance came and he said, I saw it here, ok that There is one thing different in our family started when all our kids were born There is a signature for all of them perfume is made so we talked about this people who do one thing Make mistakes while buying yes and it takes time What do the marketers do while taking time? It has been done, apply it on the pulse point Yes isn't it, put it here, put it here according to me the whole thing is [ __ ] Ok So where should I put what I have, well this is my shock ok you will get long lasting you want to do it, apply more i do something called a m formation I start from here and then go here From I finish it here

25:27 seriously and i i put perfume mformation for long lasting i like so you put a lot nor you put enough all over your body then I put it around the neck and the Back. I don't put my name here. I like To put if I am wearing something half sleeve. I also like to put a lot on my hand. because i move my hands a lot when i Talk. When we walk, our hands shake Is. The more your hand movement the better The more your fragrance the more it trails will form. certain fragrances which are it is the diffusion that happens, it is round So, in this area there are people in one feet. Only they will be able to smell it and some fragrances These are the things that you leave a trail of

26:14 Let's go to It's Called a Siyaash GC In the Arabs The only perfume we are loyal to Example: X Brand is our loyal The latest untold story We Vishal sahab is an aristocrat, all this is very Haveli Lee Fallodd Fragrances and Strong Loyalty People don’t buy one. Buy three. One for house, one for car and one for office. good car driver you would be surprise everyone Too much ends quickly. now you Wood think why? because as I The customer told me that it was one of our otter There was fragrance. it would have cost about I don't know It would cost around ₹1000 and 30 ml

26:59 We Small quantity but amazing Superior Oud Single Grade Etcetra Etcetra So once came and it was numbered yes it Was a limited edition of only 2000 pieces and they were all filled in big hand cut Crystal bottles so I got a call from incharge He said sir there is a customer and he is saying that this heart of ours is the bottle After breaking it, I only want the perfume. So I asked him and then while talking I asked jokingly, why? Hey, he says my friend is a big bastard Is. I keep perfume in my car, brother Whatever we have, we empty it all. So if I I will keep it in a simple bottle and then see that Or will you say, oh no, there is nothing like that. These The bottle is also big so I will give it that glove

27:44 I can't even keep it in the box. Outside Side If I have to keep it in then let's see it is empty Let's do it. So this is also an issue With the people. In the Sleepy Gulf The Average Arab GCC Arab Five Times More Fragrance than any other counter part Western Counter Part An Average Indian What does a Persona do? he applied it in the morning comes out and if going out in the evening I apply it after taking a shower or After freshening up from the office, I will return take particularly only applies it once or twice Max India charges me twice The Economist is a friend I had when I started do research here he said if you If you think of India as a country then Its United States of India will fail The place where pulses are sold every 200 kilometers

28:31 The flavour and recipe can be changed, right? You can can't see the full country if you tell me raj Abdullah make me a perfume I want to lch in the us ok i am in six months You want to choose one male and one female I will be able to give you so many options and 90% of them will Succeed because you are the one who you are, you can taste them can you make a pigeon hole You can say that typical type of fragrance which This is what will work in America and this is We In our country, in the North, roses are liked Jasmine hates it. jasmine love in south I do it and hate it every day. so i had to travel around the country eating the Food. Food has a big big role to play. How? You go to the North East or some other place like that.

29:19 Go where the fish eat. We Ok? you can put certain kinds of notes in A fragrance that's not offensive to them It will take. but you are the same thing right you but the The customer cannot tell you why Offensive? Looks offensive. Why Does it sound offensive? I tell you. an era When they used to call me fresh fragrance Needed What does everyone say? I am fresh Needed So many variations of fresh are available now Are. If you call me Abdullah I Create a fresh fragrance. I will say ok Is. so you want watery. We Because there is a difference between fresh and new. so I I will show you yes brother this is this is this. So Now we said yes, so now Raj has defied I have decided that I want the water type only. Aquahi Ok Aqua

30:05 May I ask what type of aqua do you want? You need waterfall water. To you Pond water is required. river water to you Needed You will find the one from the river with the fish I smell it, do you want it or the river? I want the seaweed smell that comes from it Or Joe Dew who sat on a flower He is the type that you will go mad ok so there for now for example many Fresh fragrances can't perform very well in these areas where they don't eat non vegetarian food because she is intentionally the ingredient comes called colon they put it It's Hugely Successful Around the World but people don't realise that what is there in it

30:50 There is a fishy kind of smell that The subconscious catches it but consciously you say No friend, it has a weird, dirty smell is coming So where there are vegetarians there are no clones moving no no everything happens in the colony because the colon is very clean Yes Colons are clean de bergamot lemon madren doz Things but you said something na vegetarian me no no there are certain elements if they are putting in certain ingredients that they will not be able to relate to nobody will that This is like a fish market, friend. I Mean even i wouldn't want to wear a fragrance smells like a fish market ok this is what it means nobody would but even offensive smells have a very special element that gives a note like eggs people who eat eggs they know there is a

31:38 smell to it but it is less flush it can give there are so many raw materials if i tell you where they come from where the people who stopped Wearing Perfumes Tell Me They Are Offensive Like tell me tell me one. so and these are they Expensive fragrances. very expensive Fragrances. There is a cat called the civet cat. The thing that has become famous about it is the Coffee Pup. Yes. so this cat has a ring around it Anus. We and there is a there is a the civet which is a There is an element and it has an enzyme It is removed through injection. give and take Bread and this is what that and it goes to

32:25 The Perfumery Industry It Is Used In Very high end fragrances to make it really Smell rich and long. CAT's NS's the enzyme ring is that which is taken out from it It happens. and because it is expensive Raw Material and It's a Superb Raw Material To use it to give it richness. so this is a This is an example. I know about whale vomit Whale Vomit Vomit Is Embarrassing But That Is not officially it does not legally allow anyone Peacock. Once upon a time but I will tell you Something amazing. I mean we used it ourselves. The Fragrances the one who used to use the embargo oh my god It has an ambience, whatever In the old days people used to like to like

33:12 Wear fragrances means a god up to 10 feet The room smells when you enter Actually Assol of the Cat's Eye I Always Wander who was the first guy who came up with this The idea is to lift the cat's tail and Juice is extracted from there. in the scent of this Will use it. and it's expensive of course it is expensive but now since they have started breeding them now it is became a lot lower but it again see you don't use too much of it as well because they are very very potent you spoke about something which Said where you said in every state in India People use different types of perfumes. Tell me biggest you sell a lot in india. tell me who is popular in some states

33:57 Which perfume is most popular in C State? Is it for sale? give me some examples of some States that are North, South East West. Let us go Let us make it basic. So for example, we have a perfume called A Vishal sir. We One is Ambwood. We These fragrances are North and North Punjab side in the West, Delhi side these Very popular crazy popular. Ok? Runs to North North East. South I don't go. Ok? because its in the south Prefer more floral. these are not so much Floral. There are more woody fragrances, Sweeter Fragrances But Not Floral Jasmine. these are different types of floral Fragrances. Berries, fruity fragrances. These

34:42 Everything goes upstairs. Mostly North North West North East Surprisingly it is very very interesting market. you don't think about them because they don't get mentioned so much in the news It's true but it is a varied market for us. Some of the best fragrances and some of the The Most Expensive Fragrances Get Sold In the North East. Which types of fragrances to use? so for example we have a we have a Reference Called Embed It Sells I think 12,000 and 15,000 i get the rupee Equivalence wrong. So forgive me for that. in Guwahati It sells a lot Ambwood Amber And Embu Wood Is An amazing infact you had also like it when you saw it the black one i have it

35:28 you have it Mom and mom are the ones that I have to that and i would never say for example pay the two of them I don't you should not because they are similar Certain Families That You Would Just Accentuate and they would actually fight with each other no it's like eating some things you Is there an equal amount of sugar and salt? Can you put it in? to so it is like that you know some things you can't mix so there are For example, in the South we have certain Fragrances there are more white florals with a lot of jasmine lily jasmine all this Exactly White Florals Are There not as soft because even in the south they don't Want Soft Fragrances That Wanted Man Use Jasmine a lot in

36:14 or or infact all the fragrances today New Age Fragrances 30 years ago, man fragrances, no Flowers. No flowers. There was a rule. Now, the lines are becoming blurred. Most Big brands don't even use the term am for Men for Women. Forest perfume. It's a It's unisex, it's a gender Neutral. What is the difference between main perfumes? In women perfume and in unisex? In typical words? Look at the typical words If I tell someone today in India What an average consumer typically does vadi and what we call aromatic which is a Bit Spicy Fragrances Tend to Be More Masculine ok floral fruity this nose tends to be more

37:03 Famine and unisex can be anything now a days ok i wear female fragrances if i like it and I I will probably pair it with something else but there is an element of it that i like and i think that gives a very I have our own there is a fragrance of hours called evoke for her eyes wore it If you watch it regularly, historically, then These male and female market years have created them Are. Ok, he wanted to increase sales so he said let's mail Let's separate the males and the females. Culture was also different at that time because Uber was the mail. Now Alpha's time is over Done. Now people use it across the board are doing it. It doesn't matter. women use

37:49 Men Perfumes. Lots of men use fumes more Women use men perfumes always has been. They feel it is more functional. it's last Long. in india typically that's what Research shows. More Women Wear Men's Fragrance because they feel it last longer. And they are able to smell themselves. You Know, One of the biggest sellers of ours in India called Oram. Hmm. you look at it from the get go, you look at It and you know it's a feminine fragrance. So many young guys use it. and you know what They have told me many of them. that they were It's for dates and their girlfriends love it. So, V And it's an outright feminine fragrance. it's Floral fruity. That's his dominant notes. and then at the end like five hours later

38:35 It's a little woody as well. it's a Beautiful fragrance. No doubt about it. So now a trend has come which is around The World is Catching Up with Its Called Edible Perfume. that you wear such perfume that you You feel like you are edible. Like People Wanna Eat you. Right? That's the hole. tell me like you Celebrity's perfume goes viral. Ok? that x y g celebrity He does. Right? SRK's perfume is very popular It became more viral. Rihanna's Perfume It became very viral. Now a lot of small There are brands which are new to D2C Online she says that this Shahrukh Khan This is the perfume you create by layering two perfumes Shahrukh Khan makes it. One perfume 10,000 One costs Rs. 15,000. of ₹25,000 Will you buy perfume? Take this instead ₹1000 You can take it from me. Same Lasting, Same

39:21 The perfume will be exactly the same. what the people Who should buy that? SRK has never said anything till date It was not told which reference was made He wears fragrance. he wears one from dunhill which is only available Exclusive in Miz Dun Hill in London and the Second is a depiced He has time down. Yes. So what would I do mixing both of them? Yes, nobody knows. in which proportion I don't know if he mixes it. the one who is there I don't even know if it sells. I know to this House who has claimed that this Shahrukh Khan's personal fragrance yaar honestly i will tell you even i am bloody Don't know what fragrance he uses. Well, I've never been close to him, so I really wouldn't know but i would doubt if anybody Unless You Got Really Good Knowledge Of

40:08 Perfumes You Stand Next To Somebody And say ok. I can describe the family Immediately I can describe the family. May be I will be able to describe certain Dominant Raw Materials. But to Recreate It I I'm sorry it doesn't. I don't think So. Rihanna's Fragrance However, It's a Complete fragrance. hers could be fake Is. It can definitely be made. Why not become Can? And the Only Difference Is Yes by Rihanna Margins are higher in fragrances. Because the levels are high. All the perfumes are available. We It includes levels distribution care, retail And so on. If someone feels like going into the room and The projection should be very strong that everyone Remember this. So what are the notes? What happens is something that needs to be seen. So the first choice is which type you are Will you buy the perfume of? If you have ED EDC

40:56 Odlone bought lowest dosage there for lowest Projection then bought it EDT has longer lasting and better projection Bought the EDP Which Is What We Do We Don't do we use at least minimum of 15 to 20% oil that will give you a reasonable good Amount of projection. Now however the The trend is X-rays. Right? xray is something which could be like we just launched oram xray it's 30% it can go upto 40% also depends on the regulation regulatory Aspect If You Are Able To Fit It In Not so if you want that bomb then one is you will Where something which is the highest dosage.

41:43 You can put oil but for long lasting It doesn't have that kind of projection. Income It is 100% pure. not all the international one One We Sell that's the first thing second thing is Vadi Sense Typically and Combination of Vadi And fruity senses tend to have huge Projection now gives a lot of sense that they call udi but they tend to be combinations of Vanilla Ambery Saffron These Have Hues production as well ok but they are very Spicy in nature so it all depends on how Strong You Wanted to Truly Truly The Project and the Last Thing is Don't

42:30 Spray Yourself at Home and Expect the same thing ok if you go to Bombay then It will take you at least half an hour to spray Yourself before entering and refreshing yourself before entering and that will give a Certain Kind of Fragrance Perfume should be used on the skin, on the Body. Most people around the world don't. I personally prefer it because it gives my On, slight differentiation and i feel nice about it It. but the other thing is if you are wearing a jacket. Put on the jacket. if you wear pocket Square. that's a new trick is going on Now a day. People Spray The Pocket Square With something really strong. and i just

43:15 Put it. Hmm Gonna to be pleasant. So should it be applied on clothes or on skin Should it be applied? Then refresh the clothes. you start with your skin because that's your originality and then do a little you know it not like talks not the emphasizing at that Time. It will be too much. it can see Everything in moderation is the right thing. The Arabs were hugely strong and they put so much that there are times that even we Find it difficult to handle it. because then You are not enjoying anything around you. What do the Arabs do that they give

44:00 I apply the strongest, very much They apply it and apply it with Ajmal. That's the thing, that's the secret. you know i was flying one time and me on the seat next to mine There is an oil in the middle. Ok? I am on the isle I am sitting. Come in the middle and then on that side Arab lady. I was on a 9 hour flight from London to India And for 9 hours it doesn't even smell like that Went. The food has arrived. I came back from my trip. I Went to the bathroom. I did it all. I am sleeping K got up. That smell is just wow. Meaning From take off till landing that smell is so strong She was strong. What do they do like that? I

44:45 Was just wondering how he applied it? What did you feel? nothing is that strong Would. If you aren't there I won't be there. it is the The Ritual of It. it is not just the Fragrance. So a typical Arab ritual What is a fragrance ritual that first so let's assume that they know most of them Do you have to let go of a maid? so the lady of the house Whatever she wants to wear. Ok? now you know them there was something beneath and then they were the Abaya which is the black and color different colors. so what will she do first is she will put the abaya outside and the maid will Infuse in the sense in it it could be either the bakhoor bakhoor and the otter itself

45:32 We Number one then she will have used a shower gel And then a fairly strong moisturiser well okay that wood has a decent smell either it could be the same as the shower gel or not that's a different thing then she comes out she wears her clothes okay she before that she may and may not even put a Body Missed we are ok then she wears her whatever she is Gonna be there and then she'll down herself with the perfume that she is going to wear for the de all of them are most different than she will put some on her skin so it has the thing And Before She Versus the Shella She Will Probably

46:18 Put Hair Mist And then she will wear the abaya with bakhoor already bakhoor already has it and then she might even put some oil on that because it is dark in color mostly and it won't show but it will Have its presence. so how many rituals we are talking like at Fragrance rituals? Seven and Eight Step Step Routines and Then That's Why They Smell the way they smell and because they have been using These things from childhood they have a very Very good know on which will work with which and what they should be putting and what they should be putting interesting ok it's completely opposite to

47:03 This ritual is a place where there are so many I don't need a strong perfume but everything People should use perfume there that is while playing sport and gym So, when you go to the gym, which one do you use? Should one wear perfume? because at the gym Mostly there are two problems. firstly anything flies away because you You are sweating, you are working out. second is if you apply very strong So I also get irritated. Workout Irritating even those who pass their time it occurs. so you can't we all hate that gym Bro, the one who comes smells dangerous. He spoils everybody's mood and then goes away. So what kind of fragrance should i use in gym? So my go to fragrances are always and fragrances whose projection lasts Is it good but fresh family it should be from a

47:50 Marine Family Just Say Me Marine Fragrance Don't touch any other fragrances ok marine fragrances go and tell shop Wale Ko I Want Marine Fragrances Again You will be given 50 options, choose the one which suits you best. Wear that butt don't move marine frag because marine frag Arbsolutly spot on for gym Enough I say that I should call someone else There should not be any other sensors If you have not applied marine then you should you must not let it enter and on the on the The other hand when I was in India etc And used to go to small gyms to get their body If you go to the builder's gym, there will be no fragrance It can be got from anywhere. so that's a different

48:36 apart but now days of course they also Fragrances Give Alert and Active so they will do things like they will not put Things Like Lavender Because Lavender Is Carming Or he's at the spa. Exactly. So That's how it is it is map. You also mention EDT, EDP, Cologne, Extract. Right? I told you these four things. What is the difference in perfumes? EDT What happens? What is EDP? Warfa What happens? What is an extract? What is a Kulon? Look at every perfume that Isn't it true that the difference happens first? What is atar? Atar Is The Arabic Word Atur Or Persian word atar which means an oil a perfume

49:23 Ok don't forget that's how oil that it is an Oil Now there are some other sections in Atar which we mix it but the proper perfume which It will happen if you buy it from anywhere Supposed to be a 100% oil Ok that's your original Ok okay the same thing when you put in a 10% and If you put gas or even liquid then it it happens do us If you add up to 3% then it is Oklone You will add 10 to 12% with alcohol and Water that is the toilet Like we do it, from 15 to 20 to 22 That is Ode Perform EDP

50:10 EDP then there is the problem nowadays is that You can go and see the definition online You will find three different definitions. but i am Telling you what I have learnt. ok and what we make is what we practice Are. then xray perform intense perform so New names have come. Above and 30 and above It is 30 and above. ok mostly mostly No one does. some brands now They have started claiming that they are using 46 50 52 We will also do it. but i don't believe that we have reached the level where even are because again are predominant The clientele is theirs anyway so much is the ritual of its usage that it

50:56 They impose heavy taxes. But tell me if I apply 5% perfume and that's 30% difference in elasticity It happens. o Ofcourse 5% EDT ED O THE colon o the colonus i mean if it's a pure Colon Colon 15 Minutes O! or unless it has been made unless it is made something very specific a so for example I created something and I'm very proud of it i would like to mention it is called o The Oud Water of Oud I Love Colons but i also love ud and both of them are completely different aspects of the spectrum it still not available in India but I think I will come soon

51:43 16 Years It Took Me To Make It In My opinion it is the absolute perfect Balance of freshness and oomph. So, in my Mind, it is this guy who's standing in cupri and south of france who is going to be able To wear it. feel fresh don't offend anybody around him and yet they feel a little Richness of ooze in it. So Lower the dosage lower it will be lost and Typically. thats How long will it last? ok let's make it It's easier. If I buy EDT So how long will it last? So Again EDTs It depends on the formulation but lets Six hours should be four to six hours.

52:29 Ok EDP when we do testing lab testing anything less than 24 hours is not acceptable but when you wear it you're outside Obviously it's different at hour six to each hour there should be at least some of them last 12 hours some of them even last lets say you put it sometimes you wear a jacket you just put the perfume you put it back in when is this The fragrance lingers on the next day also. so again it depends on the composition puff should all these should be absolutely minimum No, it should be 12 hours. Parfa Extract or the minimum age should be 12 or These should be lasting from 12. Their The projection is also strong because most of This tends to be quite strong in nature.

53:15 So the hours should also be good. So the one who She also wants a long lasting perfume EDC and EDT should not be purchased at all. No, not at all. Take it only from Ajmal Needed ofcourse you will from Come on. I'm Gonna Take the Opportunity But if someone likes this ED less than EDP then it is very The thing is that I am conscious about the fact that i am lasting Needed There are very few EDTs that last this long. Let us give you lasting. Very little. We They were never meant to be. Oh, today it's the opposite It is a trend. there is a very very big brands whose research found that they had There are very high net worth clients who I don't need a perfume that lasts for four hours

54:02 Could last longer. Why? Because they have to be used more. and they are unique and they are expensive and Yours or ordinary, which he will not buy thing. Because the sales people themselves tell the customer Let me tell you that these are the four It does not last more than an hour. if at If all lasts even that much then so that's how These people have differentiated themselves Is. So if we want to give the perception to someone Tell me two types of perception. Which one Who will get alpha perception from perfume? Will sea perfume bring romantic perception? So Romance can be taken into seductive. so nowadays The trend which is going on is what Udi says Veneli

54:49 Rosie Saffarni Laban Most People Will Not Be able to recognize this type of man for A guy so you and I. The fragrances we produce wear something that is a little sweetish or that is a consideration i am thinking now that Untold is coming to our collection after some time there is a reference which is number four Ok ok very unique combination of cherry and Leather and a Master Perfumer Has Worked With as on that one that is na will give the Perception of a lover let's go deeper in because you are talking about women then which one is that There is a seductive perfume which a man can Apply? how do you mean?

55:35 Like there are perfumes and articles After Articles That These Are The Top Seductive perfumes are used for seduction It is attract. that's what i'm saying anything romantic Wood be seduction. Seduction Romantic is Very Very Close to Each other. ok, romantic you can wear something a little more easier to pet because it's the Initial stages. so you can wear easier Fragrances Which Tend to Be Woody Fragrances for men are always safe slightly Spicy Fragrances All Time Safe Fresh Fragrances Very Safe No Brainer OK Once You Get to Know the Person Then OK You Want to Go next base then you need to up the anti up the game a little bit so you try it with a warmer

56:21 more darker type of fragrances but i want go to dark until you find out the Individuals Personal Choice If You Find That She Herself Started Wearing Fairly Potent Fragrances than the expectation would be wrong for you to do it as well got it Which is that one perfume that will never go on a date? should wear very strong very strong fragrance to What you shouldn't wear on a first date I want it because you don't even know that does he have asthma or not so sophisticated wear fragrances Wear things that match your clothes at that time. Go together. do a little bit of research What Kind of Fragrances Go Online with what kind of clothing and what Kind of knot fabric style of clothing.

57:10 Ok? you are wearing late say what you are Wareing. you know it's very casual, very Straight forward. you can go you can push it to let's say if we had a let's say mom is Mom Is 10 and Let's Say Annie Musk Is We have a mask which is right now trending a lot it's light light very light is one i would say with that outfit you could go Ace Higher Six Max max you should not push it any more than that Because again intimate area you know luxury also you want to enjoy the food you want to Enjoy the aromas of the food. so all this

57:56 Things You Need to Think About Having Said That it makes it kay bho friend what is this? This one perfume is so complicated my friend It just has to be applied. You will have to think so much about that. How is the salla fabric? I am going on a date. I am going here, I am going there. There is no need to do all this. Slowly and gradually, the man becomes his own Selection and wardrobe should be made And you should learn it yourself. So if you know because you are saying that someone is definite It doesn't happen. But many people talk about the definition what do pheromone do pheromonetic Pheraminon Pheromones are [ __ ], man. So they call it pheromones inducing smells Should be. There must be fragrance. Some? it happens like this See brother, pheromones are only found in animals

58:42 Is. Is it okay? Till date, actual pheromones No one has proved or shown it. Great for marketing stories It happens. Certain Fragrances Get a Lot More attention. so you can say yes in this he This is the pheromone effect. but pheromones which would have been Isn't it such a thing that now let me use an example We A human being We who has always been with a partner who always smells nice Pheromones normally come from sweat So, is that partner attractive to him? it cannot be felt and if the same thing

59:31 to be turned upside down and if somebody who lives their life with people who don't use Fragrances there is some amount of body order suddenly you take them to another environment If you put it in, he won't feel bad but it would seem weird We Because he who earns a living from his sweat don't you know something very strange People might not believe it, but Even with these sweats there is a sexy is it the end of an or is it in there Every individual depends on the individual Depends on who is it, know now no, it will obviously be plus 18 in your case This is the thing, when you have sex there is a certain smell that comes and it comes

1:00:18 from different people different ok And there are some things that make a man more If you get too excited, something might happen which can be very bad and then you don't feel dude this is not it but sometimes it spells can be very exciting it can actually Get you excited sexually around is there a perfume which can turn you on and which can turn a woman on and a man on If I had a friend then I would have been a billionaire not in today's day There are only three things which make a billionaire in this world a hair that is falling out can grow back a One who can lose weight and one who can have sex Whatever work you do, leave everything else. But

1:01:05 No friend, actually there is no such thing in the world I haven't come till today. a if any I don't want to get into the perfumes I will say that there is a book called Perfume We by Patrick's Oskind it is the most Amazing book. Perfumery Related Book. it's a fiction yes it's not it's not that trade Or those chemical names and all that. Nothing is there But That is actually linked to your question. because They A the protagonist is basically the one who is the hero Say anti-hero, say make such a thing wants to make a perfume like this

1:01:50 So that he can make people do what he wants Because you said it like that in that book wants to do it. I want to make such a perfume so that people take decisions accordingly Take. Right? So There Was This Podcast I Was Doing Research. a Columbia Business School There is research. I will read it exactly and tell you To you. where it was a study conducted by Columbia Business School Where They Found Out that people who war saints perceived as Pleasant were more likely to receive favourable decisions such as job offers business deals because the Scent Influences How We Perceive Others. Absolutely. So look at being pleasant. Any Also Fragrance is the most important element that is

1:02:36 Needs to be pleasant. so, where are you going In an interview, a guy with a pleasant Perfume Versus a Guy Without a Pleasant Perfume, they both have different chances gettingsley equal chances because what this This is if I know the secret, and if i am able to then there was something that You like, then your decision will be affected. but most of us don't know enough about the Interviewer. for strangers is not Strangers it can't be a 50-50 chance but in the same office if you were it there is there are chances o definitely Originated in Oodha India Or not But why is it so famous in the Middle East? Done No one originated in Udh India

1:03:22 We don't know where ours originated Found the family in India. we are from assam Are. My grandfather was a farmer. For them Had to leave. because farming someone always which is external resource rain This has become too much. The rain did not fall properly. all this He relies a lot on me. so were the kids He thought something had to be done. They tried it first I saw cheating in Pulses Rice etc. It's too much. We So what should I do? Someone told me this otter There is something called a name. trade that thing You can do it. Who do you trade with brother from the jungle It is brought. then give it to someone in the village Are. He goes to Bombay. in bomb or in arab

1:04:09 The traders come. Then what is mostly Saudi And Kuwaitis used to come. Mostly for textile, Spices and Perfumes. being westernised Whatever happened, it started happening in the 90s. when my The youngest uncle was the nose of the company he when he started doing that because he had the knowledge of the bof western and Eastern. So they started making fusion Did. So Normally it is there, yes quality wise it is It is very popular and I mean many people He likes Indian quality more which comes from Assam. but the last three We have the most literature in a year Is. Because there are only four top

1:04:57 Do you call them that? Gurus of Oud. Were. one of them our Are nearby. One was his Indian counterpart. He passed away. I think I passed away two-three years ago Went. there is one in malaysia and another one i think It is in Indonesia. so besides these No one else has that depth. Bothy Inn Terms of the natural form and the chemical. so now we have plantations Now! Gas Farms is there. K right? yes yes now we've got over 10 million trees and everything what they say my grandfather was yes in the world in the world So my grandfather, who was a farmer, thought Friend, everyone is raising cards, no one is moving

1:05:43 I grow my grandchildren benefit will do but then they have talked about sustainability I didn't think so community business today our honestly if we CVR are so big in the ud business if we start doing it ourselves we can not only do it we can dominate everything but one rule in our family My grandparents used to say that anyone Do work which provides employment and something like that Keep working so that society as a whole if we benefit then what will happen now They came from a village which has now become a town The district also became very

1:06:29 People started doing the same thing in their homes I have taken out and we are now buying from Them. so what happened to their full community I started receiving benefits. otherwise to v have the where we all can do the whole thing Ourselves. but we didn't want to do That. And what do they say about us even today? value system that is very very Community driven. so you know what's the The most fascinating thing when I came across you we were To visit the factory plant. you said farm to the bottle Farm to Fragrance Farm to Farm Fragrance only one The company does it. that is As far as my knowledge is concerned, I will always say this if someone else would do it, but at your scale probably not

1:07:14 See I will tell you the difference many of the big Brands You Have They have farms. They have farms in the South of France etc. But they don’t produce. We So we have manufacturing. now go somewhere Have started doing retail. Not retail first Was. We have the entire value chain. So you do farming as well, you grow things First. Then after that you do the processing also yes, you do manufacturing as well, then Last also sold after packing in bottles. We also do retail and then of course We also do distribution. So how does one become Oodh? If there is a Udh tree. after a certain age That bush in me is Injar. Now How do injuries happen? Because North East do big storms etc come in or

1:08:00 There are birds. they make the bore the holes And everything. Injury is the initial. it's Actually called an injury. that injury There is an initial step. Then whatever is in it Nor is a worm a specific worm. Plus Fungus starts accumulating in it. When It accumulates inside. It's like a cancer. What does The Tree Itself do? Yourself Developed an enzyme to protect It does that and covers that cancer He does it and finishes it. But the tree knows I don't know when to stop. Now this The process has started and it just keeps moving forward. Ok That is Ooth. Ok? This layer is formed by the enzyme. Yes. This dark oil is an enzyme, that

1:08:47 is ooth. The darker the concentration of the oil, The Higher, The Grade Consideration and The More Expensive it is. So, first you should do that Is. Make him buy you in his style It is like the first rough diamond. Then you will find those I have to go to people who have experience Is whatever you say okay? put it this way Can cut. So your diamond polishers and The Cutters and Everything. Then it will have to be graded. so that Your grading people are different. then after Oil is extracted from the remaining area It is taken out. So the Beauty of an Oud Oud Business and for this many people say that This is a very spiritual trade. If it is in your destiny to happen, it will happen.

1:09:35 And it does not happen in every bush. so you have to be very careful Knowledgeable. but obviously friend it is a jungle I have to go through the troubles and so on and so forth So this whole cycle is The Beauty Of this business is one that even my grandfather I was attracted to you friend on every level There is employment wherever there is. Yours who is good in the jungle we are not even in the jungle Let us go. Once upon a time, my grandfather, my dad And so on. don't even go there anymore Because that employment will end again. Hmm. Imagine you have people cutting down forests I am cutting it and bringing it. now in the wild anyway from these different countries let's go far Edge Countries There is employment at every level and

1:10:20 Money being generated. Ok? Number one. number two No other work has so much upcycling. So you used ood incident for example He gave up and finished his work. then from the area You took out the oil, you used it as a Perfume and as a raw material his work is over what remains is called the spent and why is ood oil so expensive per kilo 1 ml oil comes out from one wood, one to 1.25 ml What remains is that from which the oil is extracted. We then crush it and it becomes the base Of Dakhoon or what is called incense stick. So this commodity has complete upcycling.

1:11:08 And now we are working on some more parts too I am doing research. I will reckon in two years V should be coming out with something very very unique Things are well. Nice. so it's one of two commodities which is There is a lot of blessing in this, isn't it?

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