marketing 101 I Introduction to marketing 2025 and principles of marketing

0:00 what is marketing this is the starting point for students and people new to the concept of marketing in this video we're going to take a simple approach to explain in easy marketing 101 terms what marketing is and what marketing is not it will include a definition of marketing and explain the key process of it so if you have a belief that marketing is complex let's find out if that's true [Music]

0:49 in this video i'm going to give you a simple definition of marketing and see if that matches up with what you currently think it is we're also going to talk about the value of marketing and see if there is enough value there to put enough time effort resources and money behind it and finally we're going to talk about what marketing is and it might not be what you think it is okay let's get into it companies often spend much of their time focused on day-to-day sales activities and while this can be great it often means that opportunities to grow over the longer term can be neglected to ensure a business remains successful it's critical to look at the bigger picture to find opportunities to improve the

1:35 customer offer and grow the business for the longer term some examples of how you can do this are gain better insight into your customers and your competitors identify wider market opportunities generate new prospects and opportunities and monitor and measure your business health and progress and amend your activity in response to these learnings now marketing is often associated with advertising and visual identity in the digital world people often talk about reach clicks likes and your presence online but there's so much more to it than this with a good understanding of what customers want delivered in a creative way marketing can help us all focus on what really matters to customers and as

2:20 a result deliver fantastic business growth let's talk about a definition of marketing here is a definition from one of the greats the aim of marketing is to know the customer so well that the product or service fits him or her and sells itself my simple definition that has served me well over the years is that marketing is about finding and filling customer needs those companies that can do this better than the competition win if you like the content in this video and you want to learn more marketing tools and techniques to grow your business i've got a free video for you just head over to steps to growth dot com and you can check out that video so let's talk about the value of marketing overall the value that marketing brings

3:06 is that it allows you to do three very important things number one it allows you to understand your customer including who they are what they do and why they do it this crucial starting point is the first step to becoming a good marketer and indeed a good business person as it helps you make decisions about what to do based on what customers actually want and therefore will actually buy the second thing it allows you to do is to develop products services and experiences to meet your customers needs and then promote them so that your customers know that they are available and the third thing it allows you to do is to track progress and adjust your offers appropriately so they continue to develop and deliver what the customer truly

3:53 wants marketing teams are responsible for the customer value proposition or the cvp from insights generation to offer development to delivery and execution in the market and ultimately therefore providing business growth if you want to assess your business against the key processes of marketing to find out where you're strong and where you were weak and what you need to fix now get a free marketing assessment template in pdf format by clicking the link in the description below finally let's talk about what marketing actually is marketing is a process you see many in the marketing world academics and agencies love

4:39 to make things more complex than they actually are the reason for this is they then get to charge you money to explain it to you or to do the work for you and what most people don't realize is that marketing is a process based around finding customer needs and filling them and with an easy to implement step-by-step framework anyone can cut through the woolly jargon to create a quality marketing plan that delivers business growth if you want more detail around the marketing framework marketing plans and what the marketing process looks like there's a link below to our website at steps to growth dot com to find out more about how we work with marketing plans and tools as well as a bunch of free helpful resources in the resources

5:25 section of our website so that's it for this introduction to marketing video if you like this content don't forget to hit like subscribe turn on notifications so you get alerted when more content like this is uploaded and i will see you soon [Music] you