Brief Summary
This video discusses Chris Joseph's viral marketing strategies and how he uses social engineering to build successful meme accounts and products. He outlines a three-step process: building a niche meme account with authority, finding creative ways to build loyalty and vitality, and getting free press. The video also explores startup ideas, including a Twitch-like platform for online shopping and an AI-powered haggling service.
- Chris Joseph is a social engineer who uses algorithms and scientific formulas to create viral content.
- He emphasizes the importance of building authority and credibility through investigative journalism and meme creation.
- He shares his experience with sponsoring the UFC and how he maximized surface area for virality by creating engaging content.
- He also discusses the importance of building an email list of reporters in your niche to get free press.
- The video concludes with a discussion of startup ideas, including a Twitch-like platform for online shopping and an AI-powered haggling service.
Intro
Greg Isenberg interviews Chris Joseph, a social engineer who specializes in creating viral content and building successful meme accounts. Chris discusses his approach to social engineering, which involves understanding algorithms and creating content that resonates with audiences. He highlights the importance of building authority and credibility through investigative journalism and meme creation.
Chris’s Viral Formula Overview
Chris outlines his three-step formula for creating viral content:
- Build a niche meme account with authority: This involves creating an account that focuses on a specific niche and building credibility through investigative journalism and meme creation.
- Find creative ways to build loyalty and vitality: This involves creating engaging content that goes beyond just memes and builds a loyal following.
- Getting free press: This involves building relationships with reporters in your niche and providing them with high-quality content.
Step 1: Build Niche Meme account with Authority
Chris emphasizes the importance of building a niche meme account with authority. He suggests choosing a name that is relevant to your niche and using a combination of memes and investigative journalism to build credibility. He uses the example of the Pelosi Tracker, which started by focusing on Nancy Pelosi's stock trades and then expanded to include other politicians and hedge funds.
Step 2: Find Creative ways to build loyalty and vitality
Chris explains that once you have built a meme account with authority, you need to find creative ways to build loyalty and vitality. He uses the example of the UFC sponsorship, where he created engaging content around the event, such as sending a fake Nancy Pelosi to the fight and driving a Cybertruck with a "Pelosi 2024" slogan. This helped to build brand awareness and differentiate Autopilot from its competitors.
Step 3: Getting free press
Chris emphasizes the importance of getting free press and how to do it effectively. He recommends building an email list of reporters in your niche and providing them with high-quality content. He also suggests using social media to connect with reporters and build relationships.
UFC Sponsorship Retrospective
Chris discusses his experience with sponsoring the UFC and how he used his viral formula to maximize the impact of the sponsorship. He explains that he created engaging content around the event, such as sending a fake Nancy Pelosi to the fight and driving a Cybertruck with a "Pelosi 2024" slogan. This helped to build brand awareness and differentiate Autopilot from its competitors.
How Chris would build a meme account
Chris shares his strategy for building a meme account in the plant space. He suggests creating engaging content that is funny and relatable, such as videos of people reviewing their plants. He also recommends using an AI plant identifier as a product to monetize the audience.
Startup Idea: Twitch for Online Shopping
Chris proposes a new startup idea: a Twitch-like platform for online shopping. He believes that there is a market for girls who want to watch other girls shop online and that this could be a successful monetization strategy. He suggests using a catchy name like "Get Ready With Me" or "GRW" and focusing on creating engaging content that is relatable and fun.
SIP success stories
Chris shares examples of people who have successfully launched apps based on ideas he has shared on his podcast. He highlights the example of an AI-powered haggling service that was created by a listener who learned to code. He also mentions other apps that have been built to work with the algorithms of TikTok and Instagram. He encourages listeners to take action and launch their own apps based on the ideas he shares.
