مشروع حديد ديال محمد الغيساني

Brief Summary

This video features a discussion about the launch of "Super Up," a new supermarket service in Morocco, and the strategies behind its content creation, team structure, and technological approach. It also touches on the challenges and opportunities in the Moroccan market, comparing it to other ventures and highlighting the importance of a strong team and understanding local culture.

• Super Up aims to provide comprehensive supermarket services in Morocco, focusing on local needs and culture.
• The company emphasizes in-house content creation to maintain brand authenticity and relevance.
• A strong, experienced team and a solid technological foundation are considered crucial for success.

Introduction to Super Up

The video starts with an introduction to Super Up, described as the first supermarket service in Morocco designed to cater to the needs of Moroccans in their cities. The concept originated from observations made during a trip, inspired by the comprehensive services offered by platforms like WeChat in China. The goal is to provide a service that integrates seamlessly into daily life, offering food transportation and other essential services.

In-House Content Creation

The discussion shifts to the importance of content creation, with the speakers emphasizing the need to have an in-house team. They believe that content is a crucial part of their business and should not be outsourced to external agencies. Currently, the content team consists of about 10 people, handling everything from advertisements to various content styles. The company avoids using specific faces to prevent dissociation and maintain a consistent brand identity.

Office and Team Structure

The video showcases the Super Up office, highlighting its various departments, including content and development. The company has invested in creating a comfortable and functional workspace for its employees. The team consists of approximately 46 people, with 25% dedicated to commercial operations. The company values junior profiles and invests in their knowledge to foster growth and loyalty. Remote work is initially limited to ensure proper communication and workflow understanding.

Company Culture and Environment

Super Up aims to create a work environment that feels like home, moving away from the typical "open space" office. The goal is to provide experiences that allow employees to relax and de-stress, such as having a pool. The company wants to increase productivity by making the workplace enjoyable and comfortable, addressing the stresses that come with the job.

Entering the Food Delivery Market

The discussion addresses the decision to enter the competitive food delivery market. The company acknowledges the challenges but believes they have a unique approach. Super Up aims to differentiate itself by having a solid team with extensive experience, a dedicated budget, and a model that benefits both the company and the drivers (Gastor). They focus on providing content and support to help drivers manage their earnings effectively.

Technological Independence and Vision

Super Up emphasizes the importance of developing its own technology solutions rather than outsourcing. The company believes in a long-term vision and wants to maintain control over its technology. They highlight that successful tech companies typically build their solutions in-house. The development team is considered a core asset, capable of innovating and competing with global standards.

Investment and Team Dynamics

The speakers discuss the initial investment in Super Up, noting that a significant portion was allocated before the official launch. They emphasize the importance of the team, stating that investors prioritize the people behind the project. The company values a collaborative decision-making process, ensuring that all board members validate important decisions.

Market Strategy and Future Plans

Super Up aims to compete with established players in the market by focusing on its unique strengths and understanding the local culture. They believe the Moroccan market has room for more players and that their approach will resonate with customers. The company plans to expand its services to other cities, including Casablanca, and to include a wider range of products beyond food, such as flowers and chocolates.