Brief Summary
Adam Lyttle, an indie app developer, is pivoting from building an app that automatically adds captions to short-form content to a software product that can be integrated into OBS for adding live captions to streams. He's facing the challenge of transitioning from a consumer app to a professional app, which requires a different marketing strategy. He's also exploring the best name for the new product, considering "Live Auto Captions" or "Auto Live Captions."
- He's building a new app that adds dynamic captions to live streams, aiming to improve engagement and make streams more accessible.
- He's facing the challenge of marketing a professional app, which requires a different approach than consumer apps.
- He's seeking help with SEO and building a landing page for the new app.
Pivoting from Short-Form Captions to Live Stream Captions
Adam Lyttle, an indie app developer, shares his experience of pivoting from building an app that automatically adds captions to short-form content to a software product that can be integrated into OBS for adding live captions to streams. He explains that he initially focused on creating apps that could be built quickly, allowing him to iterate and get feedback rapidly. However, his current project, a video editing app that uses AI to reduce editing time, has led him to explore new possibilities. He realized that the automatic captions feature he was developing for the video editing app could be repurposed for live streams, providing a more dynamic and engaging experience for viewers.
Challenges of Marketing a Professional App
Adam discusses the challenges of marketing a professional app, which differs significantly from marketing consumer apps. He acknowledges that targeting keywords in the App Store, a strategy he uses for his consumer apps, won't be effective for this new product. Instead, he plans to focus on SEO, targeting keywords related to live captions and automatic captions for live streams. He also recognizes the need for a well-designed landing page that showcases the app's functionality and is optimized for search engines. He's open to collaborating with someone who can help him with SEO and website development.
Choosing a Name and Seeking Help
Adam is considering two names for his new app: "Live Auto Captions" and "Auto Live Captions." He's leaning towards "Live Auto Captions" for branding purposes, but recognizes that "Auto Live Captions" might be more effective for SEO. He's also seeking help from viewers with expertise in SEO and website development, offering to hire someone to assist him with these tasks. He encourages potential collaborators to share their portfolios and rates.
