Brief Summary
This YouTube video captures a training session focused on academic mobility, particularly on crafting effective CVs and leveraging social media for professional growth. The session features speeches, detailed guidance from industry practitioners, and interactive Q&A segments. Key takeaways include the importance of ATS-friendly CVs, strategic social media branding, and adapting content to specific career goals.
- Crafting effective CVs
- Strategic social media branding
- Adapting content to specific career goals
Oath Ceremony
The video begins with the start of an oath ceremony.
Zoom Meeting Instructions
Instructions are given on how to sign in to Zoom accounts and edit display names.
Music Interlude
A musical interlude plays.
Random Chat
There is a segment of casual conversation.
Motivational Speech
A motivational speech is delivered, emphasizing resilience and adaptability.
Event Opening
Diah Amaliah opens the second day of Academic Mobility training, focusing on preparing students for the professional world. The agenda includes creating effective CVs and optimizing social media profiles for internships. The session begins with singing the national anthem, Indonesia Raya.
University's Role and Values
Surabaya State University's active role in educating the nation is highlighted, emphasizing dignity, culture, sincerity, and devotion. The university promotes achievement, innovative work, sports, science, and arts, aiming for collaborative adaptation for the country's glory.
Welcome Speech
Dr. Muhammad Jacky welcomes participants and introduces resources from Kinobi, including Mr. Dila Presti and Mr. Jonathan Yohannes, along with Mrs. Dwi Anggonwati and Mr. Rusli Hidaya. He emphasizes the importance of creating an account on the Kinobi career portal and crafting an attractive CV.
Kinobi Career Portal
The MBKM career portal, in collaboration with Kinobi, is highlighted as a resource for finding internship partners from national and Asian companies. Students are encouraged to upload their CVs to LinkedIn and brand themselves effectively on social media.
Social Media Branding
The importance of building a digital footprint and branding on social media is emphasized. Companies check both CVs and social media profiles, so consistency is crucial. Social media serves as a triangulation point for the information presented in CVs.
Training Session Overview
The basic training aims to provide skills and real results that will impact students and their communities. Participants are urged to focus and avoid distractions to fully benefit from the session.
Introduction to the Session
Diah introduces Dila Pramesti, a market development lead, who will discuss the MPKM career portal and best practices for preparing a CV.
CV Discussion
Dila discusses CVs, focusing on ATS-friendly designs and direct practice on the Unesa MBKM career portal. Participants are encouraged to access the career portal via a link provided in the chat.
Registration Process
Dila guides participants through the registration process on the Unesa career portal, including filling in personal details, using an active email for verification, and creating a secure password.
Career Portal Features
Dila explains the three main features of the career portal: the resume builder, the job portal for full-time positions, and the virtual internship hub. The resume builder will be the focus of the session.
CV Principles
Dila outlines the principles of an effective CV: keeping it to one page, optimizing it with both Indonesian and English versions, using an ATS-friendly format, emphasizing results, and tailoring the content to the specific vacancy.
ATS-Friendly vs. Creative CVs
Dila presents examples of ATS-friendly and creative CVs. ATS (Applicant Tracking System) CVs are designed to be easily parsed by company systems, while creative CVs are suitable for creative industry jobs.
CV Screening Process
Dila explains the CV screening process, where ATS filters CVs based on keywords and format, followed by a brief review by HRD. Only a small percentage of applicants proceed to the interview stage, highlighting the importance of a well-crafted CV.
CV Structure
Dila details the structure of an ATS-friendly CV, including a self-introduction, internship experience, last education, organizational experience, and supporting information like skills and achievements.
Self-Introduction
Dila advises using the third person point of view in the self-introduction section and emphasizing relevant skills.
Education Section
Dila recommends including only the last education (e.g., university) and highlighting relevant practices, materials studied, scholarships, and publications.
Internship Experience
Dila introduces the "action plus impact" formula for describing internship experiences, where each bullet point should state what was done and what the results were.
Organizational Experience
Dila explains that writing about organizational experience is similar to writing about internship experience, emphasizing the action plus impact formula. Experiences should be listed from most recent to oldest.
Supporting Information
Dila discusses including supporting information such as skills, achievements, and certifications, adapting them to the job being applied for. She differentiates between soft skills and hard skills.
Application Letter
Dila outlines the structure of an application letter, including an opening, content, and closing. The content section should explain relevant experience and fields of interest.
Q&A Session
Dila answers questions from participants, addressing concerns about including all work experiences, presenting skills, listing social media, and handling a lack of work experience.
Addressing Specific Questions
Dila addresses questions about lacking internship experience, the importance of certificates, following up on internship applications, and including digital media in a CV.
Career Transition and Volunteer Experience
Dila provides advice on switching careers, emphasizing the need to gain experience in the new field. Volunteer experience is included in the organization section of the CV.
Portal Accessibility and Further Questions
Dila mentions that the career portal is now accessible and encourages participants to ask further questions. She addresses questions about trading jobs, writing CVs with limited experience, and using the system to create relevant keywords.
Session Transition
The session transitions to the second speaker, Jonathan Yohanes from Kinobi, who will discuss social media.
Introduction to Social Media
Jonathan introduces himself and his background in marketing, emphasizing the importance of social media. He outlines the session's topics, including why social media is important and common mistakes in its use.
Importance of Social Media
Jonathan explains that social media provides wide and real-time reach, direct interaction with the audience, builds identity and trust, and serves as a brand's digital reputation indicator.
Five Pillars of Social Media Management
Jonathan outlines the five pillars of social media management: content consistency, choosing the right platform, attractive visuals, responsiveness, and analytics and evaluation.
Content Calendar
Jonathan emphasizes the importance of a content calendar for consistency and provides examples of how to create engaging content.
Content Creation Tips
Jonathan shares tips on storytelling, using trends, visualization, and the hook body CTA formula for content creation. He provides a case study of a successful content creator, @Brian Kahuna.
Content Creation Tools
Jonathan recommends tools for content creation, including CapCut for editing, Google Cloud for scheduling, and Instagram analytics for performance evaluation.
Common Mistakes in Social Media
Jonathan discusses common mistakes in social media, such as posting sales too often, inconsistency in schedule, never interacting with comments, using makeshift captions, and never evaluating performance.
Q&A Session
Jonathan answers questions from participants, addressing concerns about starting content creation, determining content types, and ensuring audience engagement.
Content Creation Strategies
Jonathan advises participants to identify their strengths, enrich their skills, and differentiate themselves in their content creation strategies.
