Punya Bisnis Gara-gara Tugas Kuliah

0:00 Today we chat with Theoderik, an entrepreneur who is also a content creator. Bro, thanks for stopping by here. Oh, I'm the one thanking you, Bro, I just invited you. I often see your content through your questions. Okay. When you sit down, people ask questions, right? Yes, that's right, that's right, that's right, that's right. Is that really asking what you have an appointment for? That was the first time I thought this person was really being asked, but no, it was actually filmed. F my content is all onag unscript. Oh I see. Yes, the question is you don't know? I don't know. Until now, when I want to use YouTube for conferences, talk shows, or anything, I don't use Tor. So I'm a very spontaneous person. If it's in my script, it's messed up. Bro, that means you tell your team, then you'll ask anything but video me like that. Yes Oh I see. What is the brief usually like?

0:46 There was no brief to the team. So this is funny. The first time I posted content was from a prayer, bro. Hehe. So, I've been an entrepreneur since 2015 and I've continued to be an entrepreneur, but back then it was prestigious, right? Being an entrepreneur meant producing content, right? There's a stigma like that, there's a stigma like that. Entre takes endorsements even though it's so delicious . But it used to be like that, so it was really late in September 2022, when I was really anxious, my finance business industry was in the era of ICA and DS. Bro, if you remember, ICA and DS Binomo used to be flexible. Hehe. Hehe. Indra Kens and Doni Salmanan. Oh, that's the one with the problem, huh? Yes. Turns out he brought it. Yes So because there are too many financialwists selling, people don't realize the huge impact that can have on people's lives . Okay.

1:32 So if he makes the wrong financial decision, his family will be impacted. Okay. I understand because many people have other intentions but they say it's an investment. Yes Finally, I'm already restless. I pray to God that if I can be a blessing through social media, he will give me a way. I'm just saying this to my team . I said, "Okay, let's just create content that aligns with my strengths . The important thing is to convey it as it is. People can grow in real life." Point. That's all there is to it. Hehe. Start next week. What is the concept? Oh, sir, you are a spontaneous person. We went to the coffee shop using a tripod and an iPhone to turn on the video. I ask, you answer. Ah, that's how it started. That's interesting too. Yes, that's interesting too. Yeah, it started like that. Those who ask questions are based on the

2:17 team's genuine curiosity. Yes or strong I'll wait a minute you've been doing business since 2015 that means you're still 23 years old right yeah 8th semester of college anyway what kind of business in 8th semester of college you're crazy starting this really exhibition exhibition so maybe back again yeah a little more context Bro there's a lot of context because what's interesting in my life is not the journey from zero to hero but to survive like my book okay so simple yeah this is a little highlight background Heeh. I'm the child of a single parent. Okay. This is no longer selling sad stories, after this there is a class link, right? No, no. This is literally talking about context. Okay. I am a single parent child who lives with my mother. My dad doesn't interfere in my life at all. Okay.

3:02 Then my mother is lower middle class. So, since I was little, I was able to go to a good school purely because of my academic grades and a certificate of poverty from the church. Okay. But your father is still around? Actually, it still exists today. Okay. Okay. Keep going. Keep going. Yes You know that being a single parent with a mother definitely wants to be successful for her mother, she has to be able to support her mother, she wants her mother to be proud, she's always driven. Hehe. Well, from elementary school, middle school, high school, it was in good schools but it was really a certificate of poverty from the church. So you only pay 10-20% of the tuition fees. Hey. Crazy means you get a 90% discount, Bro. Yes Damn, that's God's gift. If not, I can't be there, that's the main thing. What school is that? Sower. Oh my God, there are smart children at school again. Yes How many bushes? Previously SDK2, SMP K2 SMK 3.

3:49 Okay. Okay. Then then, then. Then there is an edufair Heeh. In high school, there was a teacher who said, "If you study here, you don't need a thesis." Well, I'm really a business person, my focus is on making money. As soon as I heard, "Wow, it's a shame there's a campus without a thesis, which means I can earn money." I won't be bothered by the thesis process. Okay, I'm coming in. I just found out the name of the campus is Prastia Mulia. Oh, Pras Mulya. I thought this was just an ordinary college in the middle of nowhere, the important thing was to graduate without a thesis. It turns out this is another expensive course that I'm taking. Then the first wave of testing passed. Wave one is the cheapest wave. Hehe. Just had a chat with my mom. It turns out that the cost to enter here for my class

4:34 at that time was Rp. 20 million. Okay. Then my mom told me I had 25. Are you brave or not? I paid the full initial fee, but we split the tuition fees in half. Hehe. Which means I really have to be able to earn money from semester 1. Crazy. Well, that's what happened. That's why I came in, because my house happened to be in the Mangga Besar area, Bang. Okay, Mangga Besar area. There is Lokasari, there is Roxy, the cellphone supplier, there is ITC Mangga 2, the clothing supplier. Yes, there I went around selling a lot of things at Prasmall. What trade? Trading in various things. So you take things from there, take them to campus? Yes, I have. I have. This is the advantage of having rich friends. Okay. Okay. Here you go. We'll get back into the context later, okay? This is so that all my friends can follow the context. Yes Yes.

5:20 There was a time when tempered glass was just coming out, bro. Know. Know. Yes, if Prasmall's child knows tempered glass, buy it at Ibox. Hehe. At Hibox it was priced at R50 when it first came out. Okay. In Lokasari, the capital is only 125, right? But with the same quality. Similar. Honestly, I'm not a cell phone dealer, so I don't know. I just said, "Guys, whoever wants to install tempered glass, I'll install it. On Friday, I brought home 20 cellphones to the location for a day to install them. On Monday, I returned them. Well, I sold them for 375 for Prasmol's kids. Cheap because the benchmark is ibox. Ibox is for me who took it from Lokasari for profit. Yeah yeah yeah. Well, I put things like that on

6:06 hold, later power banks, later back in the K-pop era, cardigans, I took them at Mangga 2. Oh, crazy, and that's what my college days called arbitrage, looking for price differences. It sounds very simple, right? Yeah, but not many people do it, Pal, it's just like moving from one market to another. Crazy prestige, crazy prestige, getting into a good college. Eh, when selling tempered glass, it's like, "Hey, come here, I'll take home 20 of your cellphones or go there or those who study well, rarely anyone buys directly there." Yeah, because they don't need it. Oh, I need it for college. So what's the margin? The tempered glass. The tempered glass is 125. Heeh. Well, because the number of cellphone orders can be 20, that means I can take a taxi.

6:52 Cool. I was going to take a shuttle. That's crazy, huh. How come it sounds so easy ? That means a margin of R,000. There's one tempered glass for 250, right? 125 sells for 375.5 250 * 20 R million, bro. Crazy, no power bank, no layer cake. Now my game changer is layer cake. Why? Why layer cake? Well, this is funny, this is the first semester, I barely have enough to pay for the month's boarding house and all kinds of things from the items there. In the third semester, I met my mom's friend who had just gone bankrupt and was trying her luck at the layer cake machine. Okay, I know that because when I got home, my mom suddenly said, "Try it, sis, there's layer cake." Wow, this is delicious. Where from? From my mom's friend. She's bankrupt. Just started all in on this machine. The

7:38 layer cake machine is expensive, right? How much money? I said a pan of size 18 or 17 * 17 or 20 * 20 because the two sizes are around Rp75,000. 75 tastes like this. Yes. I asked for a tester, I'll take it back to campus. E wait, 75 is one, what? Bro, one loyal. Damn, you're serious. See . Try it, Bro. How much is the market price for K lapis ? Yes, try K lapis, what is the market price? Wow, I'll change my business, after this, we'll sell this, after this, okay? Yes. Then, and then. Okay, you bring it to campus. I bring it to campus. Then, like this, you have friends, there are friends whose parents are rich, right? I often hang out at their house. Okay. Well, for some of the friends on that list, I go to my house

8:24 to test them. Why? These are old people whose prospects I know. They always say, "Damn Teo is smart but his life is pitiful, huh. I swear you have to work while studying . That's why I paid for your college, study properly, he always said that." It's safe if you always become this material for gratitude. Always become a material for gratitude. Here there is a currency called sympathy and empathy, right? Oh, I brought it to people I know like that. In fact, I bought two boxes first. I cut it into pieces, boxed it up, and put it in his house. He. With the hope that at least they would be encouraged to buy it because they thought, "Wow, this is Teo's college fees." I, what is this? Try it first, Uncle, tester. Why? Why did you bring it to the layer cake again to chase college fees. Damn you. The question arises, how much money is a tray? Okay.

9:11 Now, today I'm dividing the business model into B2B and B2C. Damn. B2B and B2C, of course. Yes. B2B to his son's B2B. Eh, do you want to benefit your father? Your father is rich, has a lot of employees. Surely during Eid he gives layer cake or to clients definitely looking for layer cake. My capital is 125. From 75 to 125, it means I've tires. Luckily, right? Yes You take a margin for that. Yes Never mind, just go away. Well, how much do you think I sold my father to his son? Selling for 250 is still cheap, I say because at that time, if you went to the mall, the standard was already around 400, bro. It's crazy when you think about it, it's B2B. Hey.

9:57 That means I'm lucky the son is lucky to sell it to his father. Okay. B2C goes to children who don't want to sell, but I go directly to their parents. Oh. Make it for his parents' consumption. Make his parents give him all kinds of clients. Which makes his parents give him clients. I replaced the box and tied a ribbon to increase the value, only 350. Your anjir is just fine, I swear. So that's my momentum. So that year I made good money twice from layered cakes during Chinese New Year and Eid. Well, I can do that watering. How much profit can you get from vegetables? I once had a record of almost 250 boxes. Anjir. So that means around how much? At that time, 250 boxes were 100 out of 150 to B2C. Hey.

10:43 So you can imagine, from my capital of 75, replacing the box with ribbon, maybe one packaging, we calculate Rp. 15,000, right? So my mode is 90 selling Rp. 50. Your anjir, instead of taking it, said he was selling it to his son, it's B2B, it's B2C. Oh okay okay okay. B2C direct sales are expensive, right? Yes, 260 times 150, how much do you want R3 million? What does it feel like, how old are you, in the 34th semester, you get tens of millions of money, so you're immediately going out with him, oh I see, yes, oh, I'm surprised I thought you were going to go straight out with him. there's a cave so yeah. So that was the first time I felt more confident like that. It's like you're still in college looking at the savings I already have tens of millions in the past . Crazy, but

11:30 eh, this is okay, is there any shopping that is revenge because you get tens of millions in the past because I'm used to it being difficult, yes, if you say it's relative. Later, many will say it's more difficult for me, bro, I can't eat like that. I don't want to compete with the difficulty here. Okay, maybe I have to be mindful in spending. So, the habit has been built. Oh, so I get money to the point where I hold an exhibition, right? This is my fast world a little bit, the first year dividends are for example IDR 00 million. Heeh. I tithe 20 of the remaining IDR 0, give my mom IDR 5 million. The remaining IDR 75 I buy Adidas NMD IDR 3 million. Hm. The remaining IDR 172. 172 goes into a deposit.

12:15 Okay. Because the mindset is already there. Yes, the habit has been built. From selling layer cakes to exhibitions, how? Well, selling layer cakes goes on every year. Heeh. Yes, every year goes on all sorts of things. At the end of the 7th semester, my net savings were around IDR 50 million. Okay. Okay. Well, here's another opportunity. You crazy. Keep going down. So at Frasmall there is something called a pop up market, Bro. T pop up market is their branding event . OK, I met the chairman of Papa Market. I treat you to a meal, I chat, chat, chat, chat. I asked, "This is a really cool event for you, Bro. There are more than 100 tenants." Heeh. It must be a big profit. Yes, I said, "No, Bro, it's a loss." Huh? How can it be a loss? How can it be a loss? This turnover is hundreds of millions. Can I learn a little about the

13:00 cost structure? Why is there a loss? After I looked around, it was because it was for branding and the committee didn't negotiate with vendors, look for the best price, bundling prices, nothing. Because their interests weren't commercial. Okay. Their interests were good Prasmall branding . Okay. Now, I see a flaw. So if I use a commercial angle, logically there will be a profit margin there. Okay. Well, in Prasmul semester 78, if you want to graduate, you have to go through a business project that I said earlier that doesn't require a thesis. Okay. A business project is a business that has to be sold. He. That means they need a place to sell. If they sell, the kiosk rental is a

13:45 minimum contract of 36 12. Okay, the cost is high. I made an exhibition that 4 days. 4 days you only pay IDR 5 million and you can pass. Well, that was my first event in 2016, the Old Town Market at Grand Indonesia. Well, it's still available on search engines, you can Google it, it's still available directly at Grand Indo, you Grand Indo. Grand Indo. To get Grand Indonesia, you have to go through a series of things, right? Well, that's a survey, survey, survey. Heeh. After that, I saw that our economy was really good. After recovering from the crisis. Everyone still had decent purchasing power. In 2016, there was a new EO every week. Heeh. I went and looked around after I looked around. Wow, this Grand Indonesia is really good. I asked, really, the sales are good. I met with the

14:32 Grand Indonesia people. That's all he didn't believe me during my first meeting. How much is the rent here, how much is the down payment? He thought I was a kid who just asked, do you know? Heeh. Like, you're sure you want to rent here . So, I asked around. Finally, to lock the down payment date. IDR 50 million. Okay. My savings are R million. All in, Bro. It's impossible to go all in. No way. We have to be mindful. I invited my church friend whose father was rich. Oh, this is again the problem of rich fathers making this resource for me. Is that right ? In my brain, this is the worst, surely the father can cover it. Hey. If, for example, it's really bad, let's assume I'll pay it in installments to him. How do you convince people to give their father's money to El? Not his son. Yes, I mean how to make sure the child can talk to his father and

15:18 run to you. Whether it's not, it's his business, it's none of my business. Anyway, you deposit 50, it's up to you where you come from. But I know he has a safety net when he doesn't involve his father. You assume it was his father who gave it to him, right? Because he's a rich man's son . Yes Because when I play at home, his family is harmonious. I wonder if you're going to do this survey, behavior. Yes, yes, then yes, because harmony is impossible, don't support it. Yes, yes, finally we started the event together and it went well. How much profit did the first event make? 111 tenants, 67 of them, all of Prasmall's kids are crazy. Because I sell through the Prasmall mailing list . Then if you bring another group in, you get a discount of Rp500,000, a discount of Rp500,000, a discount of Rp00,000, using incentives, using crazy incentives, bro. Plus I sell mineral water.

16:04 I sell mineral water, 111 tenants, no one is allowed to sell mineral water, then I look for sponsors. There, there. No one is allowed to sell mineral water. No one is allowed. I made a rule, I rent the place. I rent the place. I rent the place, then there are mineral water sponsors who want to come in. That means I get a 100% margin. I sell small bottles for Rp35,000, like at XX One because there's no competition anymore, there's my monopoly there, you sell drags at the Grand Indonesia exhibition, the 5th floor is far away, people buy drinks, whether they like it or not, they buy them there. That's it So I got a sponsor for chips too, so you buy e-

16:49 drinks, mineral water, how many milliliters, you get free chips, both of them, incentive sponsors again. From there alone, I net IDR 8 million. Yes, because it means because you get it from your sponsor, there is no production cost, there is that, finally, praise God, 111, tenan, turnover of 600, almost 700, profit of 250, yes, that was my first injection, you haven't even graduated, you've already brought in IDR 250 million, yes, divide it in two, yes, divide it in two, plus pay the interest on your father's debt, yes, it 's a success, yes, the interest is still paid, still pay, professional interest versus bonds, it pays interest, yes, it's still round 7 to 8% Because the event was successful. Okay. 7.5, but the average lopro depends on the duration of the month, right. Yes. I just calculated it yearly. Wow, that's really good.

17:35 Yes, this is different, right? What's the difference? Different doors. Yes. That's also supporting my child. Absolutely true. Because of the ease of getting it, I also pay for the ease of getting it too. Yes. Yes. And from there yes, I've paid. But I already thought that in this case it won't work, so I came with sorry, not with 7.5%. Hmmm. Yes Understand. Understand. Understand. See . OK, that's your first step until you finally get serious about becoming an IO at this mall. According to you, people who have finished trading and suddenly get R5 million in cash immediately feel that this is my calling in life, Bro. Yes Like oh I was made for this. Was there a PT at that time? Still just a fad. Oh, I don't understand yet. Don't understand yet. Don't understand yet. Still just for fun. Still just a fad. It's still a transition between this being a project base or becoming a business,

18:22 right? OK, as soon as I got the money, I immediately held my second event in August. What month is that? May. Uh, seeing hundreds of millions of money, I was immediately demoted at the second event. Why are you protesting? The first event was a huge success. Hey. You know people are very proud. I deliberately come every week to a different IO. Really I would say, "If you were more busy, you were cool yesterday." OK, PD, please. And you know rumors spread fast. That's right. Everyone immediately said, "Oh, the name IO is really good." As soon as I sold it for the second event, 3 days 100 full tenancies. Wow. Well, I thought, "Ah, never mind, it will be the same as the first event." Hey. It doesn't always mean making all kinds of events. I'm sorry. The second event that took place there

19:08 was a big event in Dipik called Hype, did you know that or not? So this dipik is seci, here there is a large plot of land. In the past, jeder suddenly opened like a bazaar, but every week there was one with such a big area. Okay. And I used to make an event at Marketing Office P. So the moment I made it was a really big grand opening. Why not? Why not at Grand Indo anymore or somewhere like that? Haven't tested it yet. Testing for second place. Grand Indo has already booked its schedule again. Keep going. But this is the second way first. Hm. Hit. Wow, the crowd is here there all. My event is quiet. Diemo with Vendo, eh, Ten, dimo with tenants who drive Lexus for 500,000 per boot. I've been on the demonstration since I was an idealist. If nowadays someone gives me a demo, I pay, I

19:54 add more. Oh, the important thing is that you don't invite your friends. In the past we were idealists. Yes, we didn't accept it at the demo. It's like we don't have a contract. Oh, it's called holding an event, so there are risks involved . I have also delivered everything according to the proposal. Yes But because I'm still a kid, he made this petition. Who wants to demo? Oh, who wouldn't agree? Eh, who feels? So there were two or three people who were the most vocal when they first met me. They've said, "Just give me a refund. I'm not going to say anything." Heeh. I didn't understand at that time. I didn't understand that it was better to pay that much than to get a headache. OK. Then I insisted. I can't do it. I agreed to the proposal too. Jeder dereder. Yes, he was already annoyed, I asked him to do it. Finally, I

20:41 was loading out at the hour. In the morning in front of the marketing pick office, I was surrounded by almost 30 rich people behind a Lexus, lah, Alpard, what's wrong with all the parking? I was adamant about not wanting to return it until my girlfriend at the time, who is now my wife, was already crying, my friends' girlfriends were all crying, their names weren't too big for them, yes, yes, maybe I just didn't want to, bro. And I don't know since when there was a culture of demonstrations that was really toxic I digitized it. Heh, I'll give up. Yes, pay. Come on, write down the name, note down the account number, let's go to bed tomorrow morning.

21:26 10 o'clock. We transfer them one by one. In the end, I refunded all 100 tenants, R500,000 per boot. Crazy, that's a loss that you still make a profit. Huh? There's still a profit after you compensate for your losses. Yes If I'm not mistaken, the second event had a margin of around 130-140. How come that wasn't possible? How can sponsors still profit ? No. At that time, the rent wasn't as expensive as Green Indonesia, but the risks were higher . Oh I see. So from there I learned that life is really fast. From the time you were said to be really good at creating events until you were demoed, the time period was really short, was n't it? Life is really fast, isn't it? Sometimes you make a profit of 200, sometimes you make a profit of 100, which is mental damage, bro. Really really true. But, just from

22:12 my perspective, you're not wrong, according to my perspective. Yes Because El Bikin event, people come and well, you're supposed to do your part. Yes, in my opinion, but from your perspective, what? But what's right isn't necessarily wise at the time, in my opinion. Oh, was I right at the time? Right. But if I'd been willing to pay upfront, some of those vocal people would have gone home to sleep. Oh, I only understand after what age does it affect your reputation, with them getting angry, it does n't. Because actually, everyone out there already knows what an event is. Whatever it is, there are always winners, losers, some are busy, some are quiet. But at that moment, they saw that I was still a kid.

22:57 Oh, I might as well do it. Let's get this over with, maybe. Huh? I see. But having experience, there's nothing wrong with that, in my opinion. The third event was profitable again. The third event was traumatic for me . Traumatized because I only got 275. Let me tell you, I calculated the profit margin a week after the two of us stopped talking about the event with my partner because of the trauma . What happened? After going back and forth Our tenancies said, "Let's take a break for a week, okay? We don't need to talk about business, we'll just go play." OK, that's it, like every day, what do you pray for , like, do you know what it's like to be surrounded by people in a Lexus? Yes. Do you know what it's like to be protested by rich people? Yes. I. Well, that's a strange sensation for me. I'm

23:43 like, where did I go wrong? Ouch, what should I do if this happens again ? Let's say I'm going to do it again at GI, but in my brain I immediately mentally block. Oh, what if I was silent again, huh? What if the people yesterday told everyone, eh teo mah easy just demoine, then also refun. Hm. Finally I ran. What do you mean by running ? Run to office building. Oh, other businesses with exhibitions but not in the mall. Office building. I made it in Sampurna Strategic Square with Yob Plaza. But you already booked GI at that time. Yes, stay cancel it. Oh, in the end it didn't happen at GI. In the end it didn't happen. Which is more profitable in the office? I already know that means thank you for being shouted at by rich people. Yes, that's the lesson. Lesson. If I hadn't been hit

24:30 there, I wouldn't have looked for opportunities in the office. Hmm. After I looked for opportunities and built up in the office, my mentality was more confident and there was more cash flow, I played again at the mall. Okay, beat both. Ee actually but which is more profitable ? It depends on the quantity. In the office, one booth is only 3 days, the most expensive rental is Rp. 5 million. Okay. In the mall, I can rent one for 10 days for Rp. 25 million. Hm. One booth. Automatically, the mall margin is bigger. But we don't know the quantity, maybe in mall A I only get it a few times a year, in mall B how many times. In the office, you can have more office weekdays . Yes, weekdays. That's right. Yes. That means you can play weekends at the mall, weekdays at the office. Yes. In the end, your team grows and it is your team that records you, the

25:15 child from the office IO luo, this means not oh It's different again, it's different again, each PT has its own team, each of my entities now has its own head, it has its own team, everything runs separately, there's no one for me to manage, so that means PT for IO, there's this one that was made into a PT first, well, that's the long story short, it became a PT, pandemic, huh, pandemic, what happened, all the events died, heh, zero revenue, my revenue plus all the DP-DP at the mall were burned. Okay. I have a friend who is struggling like me. He saved for 6 months. Heeh. Tek, I want to join this, I want to learn about stocks. Okay, I'll accompany him. Dar, I paid 5 million rupiah, I'll accompany him. Sorry to say, when I came in from morning to evening, there was nothing in it. Okay. What does that mean? My friend saved for 6 months, zong. Okay.

26:01 From there, I invited my current business partner . We're both in the investment world. Heeh. We're not from the bookie circle. We only understand the fundamentals. I'm not MI kids, not securities kids, not hatch fund kids. Heeh. Okay, let's just make it Long-term investors can profit from fundamentals with a ticket price of 1 to 5 million Rupiah. Heeh. So it's called Cafe Mid Stocks. Oh, that's what El made. Yes. Oh, I know that. Yes, I made it. Why is it called Cafe Midstocks? In an expensive hotel for 5 million Rupiah. Well, at Cafe Shop. Oh, at CF, talking about stocks, called Cafe Mid Stock, it used to be as simple as twice a month. One Jakarta, one BSD, maybe 10 to 15 people, then 20 people. It was going like that, then the pandemic

26:47 happened, right? Heeh. All the events died, so Cafe Mids went online. Well, that got momentum again. I just found out that selling classes is really legit there. Because during the pandemic, investment stocks also rose. Yes. That was the first time I found out about selling a 3-hour class with a turnover of 700 million Rupiah, a net of 699.985 Rupiah. Yes, over 100,000 people opened Tokopedia, typing in Zoom rentals for 1,000 people. But it is indeed a digital product, right? That's what marginal cost looks like. I didn't understand before. In the past, when I made an exhibition, I didn't understand what it was. This is actually what I did in the short story first. I was writing short stories during the

27:33 pandemic, and my writing friends were teasing me. Hey. What are you doing, you're already a writer, you already have a name, and you're even making short stories for free to put on YouTube. Oh, they don't know. I don't know. Those are the ones who read short stories, and the ones who watch them can earn IDR million per short story. 2 million. 2 million views huh. Yes There are so many dogs. Adsense is not that big because there are no advertisements. The ad is dead. Okay. But I sell classes on how to make short stories. Very nice. That's really cool funneling from you . Crazy, it's really soft. Yes Dan and genie, if you really want to know, just come in. Yes Yes You don't do hard sales, you don't sell overclaim? Wow, I'm almost a year old, we're done. Almost a year There are probably 30 classes, sir. Damn, they're all full. Wow, that's crazy. That's crazy, huh. So I met my writer friend, and she was smiling.

28:20 Yes. That's called a business model. Business model. Not everyone understands business models these days. Yes. Yes. Yes. Well, you started from a place of ignorance, right? Since you were a kid. Right. Right. Then you must have felt like just taking care of the technical aspects was a headache. A headache. So how do you manage it all manually? What do you take notes on? This is a good question, in my opinion, and also for friends who are just starting their own business, the most important thing is the business model. If you've been talking about business models, bro. Heeh. B2B, B2C, even being a creator has a business model. Okay. What you did earlier, writers have a business model. Okay. Like now, Theoderik's personal branding has a business model. There are many revenue streams. Huh, like that. But I didn't go there. Okay. Basically, if you want to start an entrepreneur, the most important thing is that you first understand

29:05 what your business model is. What's the definition? Your business model is like that, you understand what your business is actually selling. Okay. Like you said earlier, I made a short story video with 2 million views. Hey. If you don't understand, you can only think like this. Not bad 2 million views on Adsense for snacks. Okay. But because you understand business models, you know that the business model will not come from here. Hmmm. H is from its class where the funneling is organic, there is no overclim, the product is zero cost. That's right. This means the margin is high. That's right. And this can be done in the momentum of a pandemic. Yes Because everyone is at home. That's called understanding the business model. Okay. Understand what you are selling. For example, next week I want to start a coffee business, bro. For example. Hey. What's the business model? First, do

29:52 I want to get rich from selling kup like tuku? Okay. Or I want to get rich from selling delicious but expensive FnB like Uncle Be. Okay. Is it cave Want to get rich from valuations like Fore? He. Do I want to get rich from franchises like the old soul promise? Okay. The four business models all have different roadmaps . Okay. What you build according to your business model is all different. Well, finally, that's the business model. Finally, what path you take, you don't know yet. Oh no. This is just an example. This is an example explaining that if I want a coffee business, there are four business models. Okay, according to me, the first entrepreneur must understand that. Okay. Second, you must understand the technical basics for your business operations. Okay. It doesn't need to be advanced, but basic. You must understand at least a little about how your financial records are recorded to

30:38 know that cash flow and turnover are different, you know. Hm. It could be that the revenue is good, but there is no money. Because of what? There are receivables, there are due dates. How do you know all that? You can't just hire a finance person. Well, luckily nowadays technology is advanced, Bro. Many people help us to provide basic understanding, oh we have to input this, right. So later we can see, oh, it turns out this is how to read my business data. Okay, that's just finance. Not yet, oh I'm an MSME, trying to sell on the marketplace. What's the most confusing thing about the marketplace? Invoicing. If recently, if people flex on the marketplace, what do they want to flex? Invoices, right? I'm right, are there a lot of packages, a lot of them scattered,

31:24 a lot of them scattered, that means if you want to flex, you have to be able to count the stock, maybe I've spread it all over the floor, I'll take a photo, when I get to the warehouse, it's gone, right? I flexed, it didn't become an item, there has to be a record of everything, right? Are you capable of it? You won't be alone, well, luckily, this is an advanced era, there are a lot of platforms that I think are now helpful for things like this. Okay. Well, if I knew, because I was the same as you from the beginning, I started everything by feeling my way through, starting from recording, from starting, even HRD, we only had that last time for sure. Yes, the last time must have been 3 years ago, which I thought was necessary, at that time, what was the use of gunsar? Yeah, I didn't know it had a big impact. So that's why there are so many You're right, it helps a lot

32:09 . Well, sometimes this is the problem, bro, sometimes there are a lot of applications that have to be opened. There's one for this, one for that, all sorts of things. Oh, scattered. Yes, scattered everywhere. That alone makes us dizzy. There have to be lots of logins, lots of browsers open. Yes, real presentations and brainstorming are usually divided into three, right? There's Word, PowerPoint. That's why, that's why. Well, for now there's OD. Okay. Oh, eh odu. Oh, yeah. This is this is what I mean. This is what I mean there is oduh. Yes. It's one software and all our business processes can be handled by it. It has 70 applications. Oh wow. In ODU. From the previous matter of recording, invoicing, and others are also available in ODU.

32:55 I. In fact, that means you don't have a headache, right? If you want to do business, as soon as you see it has 70 apps, you already feel, "Oh, this is what business needs, this, this, this, that." Right? There is Sometimes, if the data is separated in one application, right? Well, if it's separated, it's like that, skater, it's a hassle. So, it's better to have it in one application, right? Because in one place, using ODU, all the business processes are there. For example, I used to sell layer cakes, it was like this. That's true. What did I use? My cellphone notes. Damn. This man ordered this much, this man. Oh yeah. From my cellphone notes. Yes. Have you ever had a problem because your recording, your recording was not neat at that time? It's a headache to check with the supplier. Okay. It's a

33:40 headache. For example, today I want to send this many trays. Okay. Then suddenly it's like yesterday you didn't put this much in. Okay, let 's check, damn. Where do you check? Because you have to match the data, it's difficult sometimes . Very manual. Yes. Well, in ODO, there are many who can help with sales, invoicing, accounting. Accounting is also important. that's it. It's cool that counting is important. Moreover, even though I was studying finance, I was really good at counting, sometimes I didn't have a balance. Yes, I'm dizzy. Very dizzy. Really dizzy. Inventory management is also important. Inventory management. I'm also selling merchandise, right? That's also a real headache, sir. All the headaches don't just have to be a business . Yes, it's better to lie down at home. It's better to lie down at home. Manufacturing, I don't understand that. What am I doing first?

34:27 HR is also there. even create a website without coding. Wow, that's really helpful. Yes I used to learn HTML, Bro. Have you ever experienced that era? There is. What is the name? Computer class, right? Crazy. Computer class. Yes So, at school there was a session course called computer class. Oh, that's how to learn slash HTML. Yes, I learned that first to create a blog. Yes It's not even taught at school like that. Oh, that's just from friend to friend. Learn from each other. That's basically the era where if you're bored of HTML, you play Pikachu volleyball. Do you know the game Pikachu volleyball? I don't know. I don't know. The legendary game where Pikachu and Pikachu headbutt each other playing volleyball. Oh, I do n't know, I used to be really famous, I played sweeper. Playing sweeper. Swiper, you know, is even older, it was really solitary,

35:13 I was in those solitary times. Well, eh, if you have trouble with business tools, what you feel is that if I could go back in time, there was the matter of recording client databases. Of course. What's the problem with HR? Like you said earlier, you were confused at first. HR will actually only be a problem for businesses that have been running for 6 months or a year and it turns out there is potential to grow. Okay. Because honestly, if we are just starting out and we are HR people, the job of HR people is just to transfer salaries. Yes, that's right, that's right, that's right. There is QPI, there is no absence track, there is no on-time track, there is no track, all sorts of things, because the name is a year, the name is a year's business focus is just how to get big revenue and cash, right, because it's still survival, yes,

35:59 survival, so in my opinion, in the first year, the most important thing is to understand how to know whether your business is healthy or not, from recording inventories, okay, the third one, maybe this is similar to recording before, you have to understand receivables, Hm. People always say things like, "Ah, this is my business, I get big clients, I get big projects." Projects with big clients always play with tempo. Yes I. If you don't have a clear record of payment terms and how much real cash flow you have left , you could misjudge your own business. Correct. Sometimes revenue and cash flow are two different things. People think like him that he can only deal 1 M in my head, I have 1 M. Eh, you don't have 1 M. You have 1 M when you've been paid 1 M like that? Very cheers. If a startup company

36:45 wants to ask for funding, it uses revenue, not cash flow. Okay. Each time what is checked? Cash flow. Yes Yes I mean, from the start, your investor was only your partner at the beginning, whose father was this rich. That's the calculation, not investors. I tried him to get a partner. Oh, so you're not opening up to outside investors? No. Even now, I'm bootstrapping everything. Everything bootstrapping, bootstrapping everything. Wow. Because this is procons, I think investors are really needed when they can be strategic investors, not just money. Yes, for example, oh, I have an agency. Then there's an investor who turns out to have a really big media. Okay. All the brands want to go there, but he doesn't have an agency. Okay. I want you to give me a big project, you're idle, I'll give you money.

37:30 Done. Okay. But if you just come and go, do you need money? No. People are still running well. Right. Because there's no reason for you to accept money, so you're healthy, right? There is. And the second one, maybe I want to inject capital, or in 4 years, we'll go IPO. Ah, that's what I want. Oh, if that's what you want. But of course, it has to be managed well . Of course, for expansion. There's no exit-exit, there's no exit. Well, there is. Well, talking about ODU again, I sometimes For example, if you use tools that help your business, sometimes there are still many outside ones. Okay. So the payment issue is also a bit complicated. Well, if the OD is localized, it means you can use Shopee, you can use CES, and it's also updated regularly. That means it's integrated with the marketplace too.

38:16 It should be integrated with the marketplace. Oh, that's really helpful. Yes. Yes. Because if it's not, we're confused, because the data collection can't be managed automatically. If this is integrated, the data collection from there is directly managed. Right. Right. We can immediately get a dashboard of calculations. Right. Right. You can check it right away, right? Yes. Please just check the price. If anyone wants to use ODU, it's on the website. One application can be tried for free and unlimited hosting. Oh wow. But if you want to use the full features, just check the price on I, okay? Yes. You mentioned about agencies too. I 'm a different business, bro. Different. Why all of a sudden? Okay. Like this. In my opinion, an entrepreneur must be adaptive and see the momentum. Okay. Because everyone They say business must be focused. I agree, but my focus ca n't beat the pandemic. Okay,

39:01 so I can only focus on what we have. Yes. What are my resources? As soon as we shifted to coffee midstocks, digitalization was underway. Heeh. With the content we created, several financial institutions started asking, "Hey, can CFI MS create content?" That's all I misread my business model for. Heeh. I thought CAF Midstocks was a stock education institution. Turns out it's media. Oh, if I look at Caf Midstocks as a big media outlet right away. How can I create the ABCs of FG? Okay. Classes are just one end of the spectrum. Because at that time, I didn't understand the business model. I saw the business model as classes. Oh, then I learned. Oh, there's this demand. Finally, I created a digital agency.

39:47 So you receive the brand directly, right? Directly. You manage the brand directly. You manage it directly. The digital agency lasted for 1-2 years. Oh, it was starting to settle down. Our narrative direction was already starting to take shape. The term endemic. Okay. Then people were still able to enter malls with limited capacity at that time, do you remember? There was a transition of people. Well, that's when I felt okay, IO is all dead. So before IO comes back to life , I have to enter good malls first . While they're still half-dead, that's where I revive my exhibition. Hmm. I only made one a year, but I set foot first. In several malls that I've always wanted to enter, I entered first when they were half-hearted. Why? Because I knew that in a year or two

40:33 the endemic was over, then the endemic happened, and the behavior would reverse, I would enter there. Okay. But these are two different things, right? You make an IO and you make an agency. Yeah. Yeah. It's definitely harder to find clients, to find brands to join you, right? Where is this going? What? Agency or not. I'm someone who always starts from demand. Okay. So when Financial Institutions already have demand and my friends who are new MSMEs are starting to ask me how to make content. Hey. I started my agency on the first day and there were already five clients. Does that mean you're not actively seeking clients? Wow, that's crazy too. When they said something like that, I just said be patient and I'll give you a special price. Next month I have an agency. I'm starting an agency next month . Entering five clients has started to sustain. the five clients who had finished came

41:19 back. Come again. What is called retention definitely goes up and down, right? But thank God, now I've scaled up, but I'm still maintaining it. My clients are only around 20 to 30. I don't want more than that. Okay. Hey. Because the most difficult thing about being an agency is getting a brand, right? That's right. Meanwhile you are already there. If you're on your own, hmm, if this is what I've built the ecosystem for up to now, that makes sense. So enter the funnel from anywhere. From Theoderic to client. From Bitte to client. Yes This means that if you hold an exhibition, if a brand comes, you can offer something else. Yes, if for example a brand comes, I have a budget for the next year, offline online. Yes, me Include both. Byite is included, road shows are included, online strategy is included. Does that mean that the biggest portion of your business

42:05 is in IO or not? Is digital starting to see strong endorsements, bro? Uh, I'm just being realistic. For example, you're holding a 1.5 billion rupiah exhibition. Right? Clean by so many percent . There are employees you have to pay. Yes, yes, there are lots of employees. Yes It means you see it like wow, Instagram celebrities have a good life, huh? But I'm grateful that I'm an entrepreneur who is a creator. Eh so I can build a business model within its own theory. But if you look at Alex Hormozi's social media activity, it means that everybody has to become a media outlet, right? I always say that everywhere now. Yes, I always say that this is the era, whether you like it or not, you have to go there because the pull of money is there.

42:50 Yes You have to take attention from many people. Yes And now I mean this, bro. I'm grateful that my background is in entrepreneurship and finance. Why? Now my brand approach. For example, people say, "Oh, yes, after June, for example, Eid, brand deals are quiet." I'm not quiet. Why? Can Theoderik launch this as a speaker delivering a monologue? Can. Podcast possible? Can. Help the campaign? Can. Can. Brinstor and bod can? Can it really be done? YouTube can do it. Ye you want me as an agency owner I can you want me to get poov as an entrepreneur I can. But the most cost-effective funneling according to you media means that you create content on these two things, here are two examples of real cases, so that

43:36 friends know. I got a pretty famous client, you know. I won't mention the brand here. From where? From the content piece, I talk about personal branding versus corporate branding. Hey. What I don't know is where it was cut, what I don't know is who uploaded it. Suddenly the client said, "I've finished watching this TO content and I want to be a client." Hmm. Done. In that link the client creates your content meaningfully. Agency. Oh, K ee for agency. Create an agency. I even watched a podcast with my wife who owns a mall. His wife said at night, "This child told us to build a place for us." I chatted with the GM at night at 11.30 pm, I still remember. Oh, I've made it. How many schedules has he made? Because of this, you made this podcast

44:21 . That's why I always say that in this day and age, hard skills are important, but soft skills are very, very important. Why? Provisions are human to human. Okay. When you work well together, you don't have star syndrome, you don't have any problems. Your cooperation can provide feedback. people keep looking for you . Yes, yes, yes. You just have to keep increasing your capacity. Yes yes. Earlier, we were talking about funneling. Hey. Then I'll give you an example of my short story too. Then, Odu himself also has a free application, he can give a free trial to people who really want to try it. So, what do you think about free trials? In my opinion, all of these things must have a free trial. That's really good.

45:06 Why? Because actually something becomes valuable when it is impactful. Okay. And people will usually feel the impact if they are given a try first. That's why I gave you a layer cake tester. Okay. I didn't sell it first because people who have already bought it will try it with someone for free and then try it and then it turns out they are surprised that it is impactful and the response is different. Okay. Crazy, this is free and this is so useful, damn I subscribe. Oh, this layer cake is crazy, I was given a tester, it's really delicious, I'm going to order it tomorrow. Different story, huh. I came and said, "Uncle, it's still not enough to pay for college. Just help me buy five boxes of cakes. OK, I'll help you and buy five boxes." Once you try it, it feels different. Oh, I see. Psychology. Yes, yes, yes. That's right, right? This means that you should never be embarrassed to give away what you are offering for free first. A trial.

45:52 Yes In my opinion, everything comes down to value first. When you are impactful it will definitely kick back to you. That's the principle I hold. So, if you want to try it, ODU is an application, it's free, you can try unlimited hosting, that's unlimited hosting without a time limit, so you can try it, dear, I've been given the opportunity to try it, or not, if you just have to try it, don't you just try it? Yes, yes, nothing sincere. I'm also writing content from prayers, just keep trying. It turns out I'm lucky now. How do you see your progress when you're mothering? I only know that my parents like the story like this. Mami said yesterday again. I'm banging like that, hehe, suddenly there's a P here. Pitinya is watching a video of a child. Ugh. Then suddenly, Piti said, "I'm a big fan of him." Then finally my mom said that he was

46:38 my child. Now he just acts like that. You know, parents who are like parents are my children and are the ones who listen to my children like that. Then you know, when neighbors or even old friends say, "Crazy, your child is so successful now." Wow, you know how he feels. Yes No, it's just normal. But in my heart, yes, I hate being you, but you always update your mom about your PTs or not? My mother doesn't really understand the industry, but because her life was also difficult, she is a very sensitive person and can immediately understand life's problems. Okay. Okay. That's it. So sometimes when I tell

47:24 him there's an offer like this, he doesn't need to know the details. He just needs to know why he has this angle. Oh, try to be careful. That means you still receive input from your mother too. Of course, yes. Even now, I do. Yes I'm open to everyone if you have input. Hmm. Because in my opinion, in my opinion, Bang, it would be very unfortunate and stupid if I felt I was smart and I lost input. Ah, that makes sense. I lost space for growth. That's right, that's right, that's right . It's better for me to be very chill and observe every input so I can keep growing. Yes Because sometimes ego is our number one obstacle, right? Well, once you feel like you know best, you understand best, you will miss the moment for growth. You're not going anywhere with lots of blind spots all of a sudden. Yes For a long time you'll be confused, why I do

48:10 n't use it anymore, why I don't have any friends, why I'm like this. Yes Yes Okay. What is the most humbling experience you have had lately? The most humbling was actually the time in the middle of the cave DP Grand Indonesia. Hehe. Until the event happens. Okay. My DP was in November, the event was in May. Okay. That means there are about 6 months, right? This is the first one, right? Yes, the first one. There are about 6 months, yes. Yes, you know what it's like for lower middle class kids and poor parents. Hehe. Family needs are our needs. Okay. And not all children at that age can calculate how wisely it is to spend money to help their parents personally. We only know that this is me. Lower middle class parents. Why can it be lower middle class? Because honestly I definitely can't count. Okay.

48:55 If you can count, they must be upper middle class . Okay. Logically, because the habit will definitely be built. H, that's the logic. So when our parents say they need ABC, we who are better at counting should help them. But at that age I didn't understand that yet . So when around February and March my mother had a big need, from the first week of April, my remaining savings of IDR 5 million were used to pay for my mother's upkeep. Yes Okay, earlier it was 50 DP for part 2 25. I'm already around 25. But this business used to be a business where the DP came in first. Oh, I see. DP coming in means I have cash flow before the event starts. Payment of H-in Sentul. In fact, the DP is supposed to be used for operational purposes. That's right. That's right. So what happened?

49:41 I'll withdraw it first so that I have 50 more money because I have a need. I said to my friend, "Just cut my share later ." Hmm. Do you know how it feels to be someone who has been earning money from high school until graduation and finally feels like they have a business opportunity? Hehe. Suddenly in the process almost all the money was taken. Hehe. For parents' purposes. Hehe. My depression. Oh yeah yeah. Kara why? You're afraid I'll cry. You're afraid you won't be able to come back for operations or I'll be like God, I'm really tired. I've never complained in the past. I keep fighting and looking for money as much as I can. I'm crazy, I don't complain to my mother, I don't complain. This event is just 2 months away from our eyes. And this is my first step to start having money. Really? It's only been 2

50:28 months since you took my savings of R8.5 million. Do you feel like you're not making any progress? Yes It feels like no matter what business you try, you will get a big break in the end. It's not like I don't have anything . That affected my mental state to the point where I blamed God, so what's the point of me fighting in the future? Eh, if the injection is taken here, everything will be destroyed. I felt like crying until 3.00 in the morning. I feel like I'm contemplating my fate, like I'm self-pity, like I was once so rude to my mother that I was like this. At least, if you don't want to help, don't take it. I've never been so impudent like that, to the point of getting into a fight. But yeah, it turns out that after it passed,

51:16 God returned the 125 million there. My humble experience. Humbling is not because I am arrogant, humbling is because I underestimate the power of God and the prayers of my parents. Yes Make me slap him there. I see. Like Teo, I know how hard it is for you to die, but maybe your mother is also praying for your success like you said. Yes Yes Yes And look, it's fine, right? What does it mean? That's where I learned. I always say until now , I say that when I succeed in doing something, it's not because of that experience. I see it makes sense. Yes It's a roller coaster. That's absolutely crazy. That core memory that you brought until now means you put it here, right? That's the experience, yes. Whatever, whatever, I don't dare . I don't dare to claim anything because of my greatness. There is no certainty that there is a very big God factor.

52:03 Parents, friends, support from my girlfriend, all of these things contribute to what I can achieve. That's what I'm holding. But you have goals, that one exact number of money that you want to aim for. I don't have any e-goal numbers anymore, not because I have many. Hehe. But I feel it's useless. So, for example, I say to you, "Bro, I have a target of 100 billion." Okay. I want to tell you that I have a billion R chips. Oh, I see. How much can I use until I die? Hmm. I'm not going to spend R billion. Hehe. People must say what next? For children. I gave my son 50 billion from a young age. He will definitely fail. H. So what do you do? Well, now what does that mean? Well, now what I'm focusing on is daily. Hehe.

52:49 I only have three principles in life every day now. Hehe. I woke up this morning, God gave me all the opportunities I wanted to take advantage of and do my best. Okay, P doesn't complain. Okay. Second, I want to be self-aware and enjoy every little thing that happens today. Today I can chat with you. I'm happy. This is the first podcast where I give books to people. Seriously, thank you, he said earlier, can you check my track record? I'm not someone who likes to gossip, talk nonsense, flatter, or anything, no. Okay, that's it. Why? Because I already said that the direction of my life is El. Very simple, very essential. I am a person who knows the essentials, he will be simple. That's right. People who are increasingly complicated usually don't understand what they want and they don't understand what the essence of it is. That's right. That's what I'm holding. Okay. Okay. Secondly, I see that today I can chat with you, I'm happy.

53:34 Hehe. When I got home after this, I could eat the soto that I like, I was happy. Where's that? On the best day. Okay. Far. Hehe. So what's happening tomorrow afternoon ? What? Come on. That's a Betawi name, right? Mom. Yes Yes I like both. Yes I wanted to buy this from Dewi Lestari. Yes I'm sure that's what I ate when I was there. Wow, what kind of soto is this, Miss? See, the broth is separated from the broth. But yesterday it was mixed. Oh mixed. I usually separate the meat. Okay. Okay. Okay. It'll be really delicious next time I go there, what are you doing, I'm like that, you asked me to separate it, it's delicious. You will eat the most delicious soto today. Then, what else? Yes Then I'm happy. Oh, tomorrow after I get home from work, there will be friends who will have fun on the rally pedal. Oh, mom, it's also

54:20 fun tomorrow, we can go to the rally. That's how it is. Things like that, I want to remember that if I put my goals on things that are far away or I haven't achieved them, I will definitely lose something valuable in life. Okay. That is my awareness of this moment. Well, sometimes I feel like our lives are spent on technical matters, sir. Yes Like thinking about this, thinking about that. In fact, if we want to have a good life, our heads must be free so we can think about more macro things. That's right. Yes No. Technically, it's 100% eh, yes, the work takes time, but sorry to say, the impact is actually not big because it comes back to day-to-day operations. Yes, yes, that's why it's lucky there's odu. There are 70 applications in ODU to help with technical matters, you can do padel rallies but everything is

55:05 maintained. Kasih wja ini langsung ya. Only thirdly, every time I end the day, I will be consciously satisfied. Why? God, today I have done my best. Today I have enjoyed the best. Hmm. It 's already more than you. M and after I held onto principles like that, my life has developed beyond measure. Because you always do the best than living in a moment, right. There he is. Yes Yes The more I focus on the process, the more unimaginable the results are, they are great. But this is going to be very difficult. digested by people. Because social media nowadays is all about showing off results, no one shows off the process. That's why I made this book. Okay. Okay.

55:50 That's it. Lastly, if for example you were given the opportunity to live a long life, you would have a perfect picture, what would your retirement be like? like you. Hey, there are people who say that now I'm doing things I like and I'm getting more income. Here, what do I feel? Having money means you have choices. That is true. That's right. Having money means you have time. Having money means you can choose your priorities. Yes I actually don't align with people who have more money but can't choose their life values. Yes The more money you have, the less time you have. Yes The more money you have, the more messy your life becomes . That's weird in my opinion.

56:35 Hmm. Why? Because with your money you can sew these three very comfortably. Yes The money is there so that you have many choices, right? Actually, that's what indien means, it's to buy options, right? It's even an option to buy time, right? That means your ideal retirement is one where you do what you love. Yes With passive income of course. With passive income. Yes So now my target is to just enjoy it, keep going until my passive income is maybe four times more than my current living cost or five times more than my current income. Okay, that's it. Okay. Okay. For example, for example, the number for me now is just Rp. 50 million for living costs . Once I have a passive income of 300 R50 million a month, wow, that's already so much fun because my active income is

57:20 still running. That's right. And you have a buffer. The buffer is no longer a buffer. That's what you call having an abundance of unused money . It's like El, I told you that suddenly I could play in a band in Surabaya. It was suddenly a beautiful cucumber. Oh, that's right. Cucumber jelita, that's what I mean, people. But to be able to understand it requires a process, you know. Not everyone can see that as something expensive, you know. Correct. Truly. But the moment people realize that it's expensive, their lives will actually start to get better . Yes, yes, yes. He is no longer limited by many things. But I agree with your opinion that we have to live in the moment. There are so many people who don't think about living in the present. To actually realize that I'm alive ,

58:07 I'm given time with my family, my kids are playing, there's my wife. This moment can be a heralded, you know. There he is. Es oppose with tomorrow there is this, this, then there are children playing on the right side like that. Yes Hang on, Dad is doing this and this, and then he and his wife are always playing on their cellphones, for example. We forgot about that. Yes Even now I really enjoy my moments, for example, when I have work until I come home at night. Oh, I can watch the premiere with my wife, eat village fried rice, with fried meatballs at the premiere. I really enjoyed it. Can you imagine watching a good movie? Huh. Then you can eat really delicious village fried rice at Premier. Plum. I've never tried the premier food stall . Message. Never tried it, bro. I'll try that one, what one? What is wagyu rice?

58:54 Kampung fried rice, using fried shrimp meatballs. Some use javati medium using jelly. No sugar. Okay. Okay. I will try. I will try. I will try. legit itu very happy. I just found out that there are meatballs in Ada Baru, still new, still new. But it's true that to be able to live in the moment also means that our minds have to be free from technical matters, right? Technical stuff. But yeah, you can try again, okay?

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