【十萬品牌故事】 被資本集團變賣5次，和麥當勞廝殺了60年，漢堡王的一生到底有多難? #十萬個品牌故事 #商業 #商業故事 #漢堡 #麥當勞

0:01 Established more than 60 years It was sold five times. More than 20 CEOs. And McDonald's fell in love and killed each other for years But always fell behind 14 years in China Tough expansion Submarines are often seen as worrying to outsiders. facing closure But by virtue of their own stubborn Stand up again and again Hardly a spokesperson. Only rely on the marketing interaction with fans to play a day From the rough life of the wild child To play with the Internet marketing network red 56% plunge from revenue To a year to earn 8 billion This is the second largest fast food brand in the U.S. fast food industry. How to go through the decline and glory of this road Touch quality Discover the future Welcome to Burger King of 100000 Brand Stories The direction of the wind is more suitable for flying

0:47 Americans love burgers. Just like the Japanese love to stab British people love French fries Chinese people love hot pot, skewers, barbecue and spicy crayfish The American love of hamburgers is probably Just to see the meat They just want to pick up two slices of bread and eat them. Strong American Hamburg Culture Not only did it give birth to a well-known brand like McDonald's Hamburg was also born. This kind of crazy on the brink of bankruptcy to test the struggling burger prince Christmas 2017 a young lad Got a big gift from Burger King Eating at Burger King is free for life. The lucky viewer is said to have spent more than two years Leave a message to Burger King every day. Altogether on the Burger King FACEBOOK I wrote 637 comments. This is probably the legendary true love powder So on this Christmas day His nearest Burger King

1:33 Turned into a huge Christmas present and asked him to open it himself In this Burger King He has his own dinner plate, his own seat. Even the packaging was custom-made for him. Burger King also gave him a gold card Not only free for life. Even the peers are free. have to say Burger King this wave of strength pet powder operation Play is really 666 not only formed a huge network propagation effect Show a handful of pet powder image Also circled a wave of passers-by's goodwill Harvest a new batch of powder Relying on interactive marketing with fans Burger King gradually opens up brand awareness Although playing well in Internet marketing But what's embarrassing is Maybe many people don't know about Burger King. And the latest incident that brought Burger King into the public eye Probably not long ago. An ad posted by Burger King on the video site

2:19 Its content is several fast food restaurant customers Holding giant chopsticks to eat hamburgers Action is very clumsy Once the video is released It caused strong dissatisfaction among many Asian netizens. Burger King has been accused of cultural insensitivity and racial discrimination. Burger King, which was aware of the problem, also quickly deleted the video. He posted an apology on the social network. Different from McDonald's and KFC shops everywhere In recent years We were just around the mall See the Burger King sign in capitals Compared with the development history of other international catering brands Burger King's road to growth is also ill-fated Extra hardship It's no exaggeration to say The history of Burger King is a tragic event in the restaurant world. 1954 James McLamb and David Edgerton At Miami, Florida, USA Opening the first Burger King restaurant

3:05 They think Really good hamburger meat must be grilled instead of fried After many studies They created the fire roast beef burger In 1957 Burger King's town store treasure, Huang Bao, was born. And since then, Burger King has been focusing on the concept of roasting. The fire has also become Burger King's unique marketing point. And a propaganda is more than 60 years It's Burger King after all What distinguishes it from other burgers They have original products. but no ability to continue as a going concern Lamo opened two stores later. One family has lost more than one family. Just two years after birth Under pressure to survive Had to take a 50% stake at a low price. Sold to a rich local businessman Since then Burger King begins a wandering life After the rich businessman took over Burger King has been on the scene for 8 years Then it is exactly the same as other brands that are eager to expand their scale.

3:53 Burger King is in a funding crunch After 1967 Dad, Pierce Bailey showed up and promised Just merge with me all of Burger King's listed assets. I come out But the words that were said Burger King remembers Pierce Bailey forgot his promise. At the beginning, all the alimony agreed upon was not recognized. Instead cut Burger King's expansion reserve funding The third time, Burger King was sold to a British entertainment company. Not a few years This company and partners Co-founded a company called Diagio And the new company is not interested in catering at all. I just want to sell alcohol. It's also interesting to say This company later became the world's largest spirits company. Because the proceeds from selling alcohol Far bigger than Burger King's catering business So the hard-working Burger King was abandoned again. 2002 US Texas Pacific Group takes over Burger King

4:40 Pacific Group than the previous several Can be said to be quite reliable 2006 With the help of the Pacific Group Burger King successfully listed Probably those years. Burger King has been on the water inverse Just when everyone thought When Burger King is about to reach the peak of his life The financial crisis is coming. Just listed where he can withstand the ravages of the financial turmoil A group of capital, led by the Pacific, has withdrawn. Burger King is once again in a precarious state. A small tree without shelter When everyone thought Burger King was really getting cold this time Another big reversal of the story Burger King meets his good man 3 G Capital Corporation of Brazil Led by the new CEO BURGER KING HAS HIS SPRING Since then, Burger King's revenue and profits have risen. A veteran restaurant giant that has experienced ups and downs. Finally found his guide McDonald's founder Ryker once said

5:28 If my competitor drowns I'll put a tube in their mouth From this we can see How competitive is the fast food industry? Given that on a little hamburger The tricks that can be turned out are really limited. And the fast food industry is hard to have Breakthrough advantages in products or technologies Constantly imitate the opponent And then taunt each other Become the industry's most common form of attack I 've been making hamburgers. Competing Burger King and McDonald's fall in love and kill each other for nearly 60 years. Burger King Launches Castle McDonald's has launched a Big Mac. Burger King boasts that it can sell 2.1 billion environmentally friendly products a year. McDonald's claims Big Macs sell around 0.55 billion a year. In those hard years of Burger King rebirth McDonald's Expanding in North America Became the new leader of fast food. Left Burger King behind

6:14 Since then BURGER KING STARTING AS CHALLENGER Constantly provoking McDonald's Christmas in 2017 Burger King airlifted a huge airdrop by helicopter To the front door of McDonald's Say it's a Christmas present Results open a look is an oven Also with a song The lyrics are to the effect that no more fried burgers Use the same baked as us Promote yourself at the same time. He also stepped on a handful of Mai Dang in the dark. The Clown's Soul When the movie came out Burger King applied for a ban on the film. The reason is that the clown in it looks too much like McDonald's. This will damage the image of McDonald's For Burger King's constant hot act The heart of McDonald's should be broken. restless Burger King Use these marketing strategies to love and kill McDonald's Put McDonald's traffic and brand sound volume Transformed into their own can rely on the strength Step by step to improve the brand exposure rate

7:01 with KFC McDonald's early development of the Chinese market compared Burger King enters the Chinese market It can be said that it is too late Burger King compared to these contemporaries Slow development of nearly 20 years The price of being late is the golden age of fast food In the first-tier cities have passed And Yum and McDonald's Distribution of nearly 8000 stores across the country Lead to the later entrant Burger King It is difficult to find suitable stores in mainstream business circles. And because the pricing is higher Small food species more single problem Burger King's life in and out of the Chinese market is not easy. Entering the Chinese market in 2005 Over the next seven years Only 52 stores have been opened in some cities in China. After being acquired by Brazil's 3 G Capital in 2010 Burger King revises franchise agreement Launch re-joining plan Transfer all ownership and management of the restaurant to the franchisee

7:48 and then get a share of the proceeds It is under the impetus of this plan After that, the number of Burger King stores in China increased tenfold. Same-store sales growth Reaching double digits hard to reach peers And the new Burger King returns And re-listed on the New York Stock Exchange. Burger King reorganized Subsequently, a completely new development strategy was adopted. really opened the road of expansion in China By the end of 2018 Burger King opens 1,000th store in Shanghai In response, Burger King's CEO table This is a milestone It is the starting point of starting again. And set up a FLAG Open 1000 more stores in 3 years No talent No resources. by virtue of their own efforts Burger King has cracked the dilemma again and again. Turn over against the wind The future is still a long time Burger King has enough time to run.

8:58 It was 1962. A friend of Cai Yanming's father, Cai Ashi At Yilan County, Taiwan Established a company engaged in the foundry and export of cans. 1976 The management right of the company is transferred to Cai Ashi Cai Yanming, only 20 years old volunteered to participate in the company's operations Due to lack of experience I suffered a lot in the early days. After the introduction of wave-flavored shredded squid Cai Yanming's hasty decision-making Caused the company to lose NT $0.1 billion That time As long as others look at him twice He thinks people are laughing. He also suffered from depression. Once wanted to commit suicide by jumping off a building 1979 Father Cai Ashi founded its own brand Wangwang Intend to reopen Taiwan snack market Cai Yanming after tasting the bitter fruit of failure Also finally ushered in a chance to prove their own At that time, Taiwan had a surplus of rice resources.

9:45 Cai Yanming recognized If you are in the Japanese rice fruit business Should be able to bring back a city For this reason, he visited Japan three times in two years. Be president Hope to have the opportunity to cooperate Under his soft grinding bubble Wangwang finally got the authorization of rice fruit production technology Wang Wang's ancestors were also born from this. and achieve great success At one time, it occupied 90% of the Taiwan market. Force established food manufacturers to agree With the United States have withdrawn from the competition Since then, Wangwang has launched new products Such as Wangzi milk candy, Langweixian, Xueyue, Wangzi steamed bread, Wangzi snow cake Wangzai Milk, Nogawa Strawberry Pie, Wangwang Fried Beans Wangzai rice cheese back film, boring pie rice beans, etc. have achieved good results In the 80 s of Taiwan's rapid economic prosperity and development Wangwang has undoubtedly become a trend 1992

10:31 Tsai Yan-ming's business is booming in Taiwan He set his sights on the continent across the bank. After the first factory in Hunan was built On the spot, there were 300 containers of rice and fruit signed for sale. And the agreement is all about delivery. So Wangwang Taiwan factory 24 hours to step up production shipping rice nuts from taiwan to the mainland I didn't expect the delivery. Mainland dealers, however, demand payment after the sale. The food is about to expire. In a hurry Cai Yanming sent the food to Shanghai. Nanjing, etc. give the students a taste The kids couldn't put it down afterwards. Cai Yanming then seized the opportunity I'm crazy about your advertisement. Final income 0.25 billion RMB The prosperity of the business field is hard to avoid being jealous. 1994 More than 200 food factories to join the rice fruit battle Among them is Master Kang, who is also from Taiwan.

11:17 fierce competition Make the price of rice nuts from the initial 50 yuan a kilo Down to $30 In the face of this unreasonable price shock Cai Yanming put the price of his own products down to five yuan a kilo Its ruthlessness and the mentality of cutting the grass and rooting out the roots. Shocking other manufacturers. Finally, in this almost crazy price war Want Want to cut off countless competitors The land of the boss of the Qimigo food industry. No one can shake again 1996 To sidestep Taiwan's complicated listing process Cai Yanming sought distance from near Choose to list Want Want in Singapore However, Singapore's stock market is too quiet. 2007 On the advice of investment banks Cai Yanming decides to switch to HKEx again 28 May 2007 He made private contributions to 12 banks. Consortium joint loan of $0.85 billion For the acquisition of Singapore-listed China Want Want

12:05 26.35 per cent of shares outstanding Privatization completed switch to H shares This approach is undoubtedly extremely risky. Because he's taking out a loan of up to $150000 a day. Interest The longer the time, the worse for him. From Evacuation from Singapore to Landing on HKEx It only took 200 days before and after. Want Want's market capitalization went from $3.5 billion Increase to $5.1 billion In the same year, a financial incident occurred in Taiwan's Rebar Group. Rebar case Want Want has begun to buy shares in the group's companies. Share in the form of capital increase Lifa Group's listed companies Joint standing insurance and renamed Wangwang Youlian Standing Insurance The following year, Wangwang Group entered the media field Cai Yanming through the acquisition of the way. Hold the Taiwan region when The right to operate all media under the Media Group At that time, the operation of Zhongshi Group was dismal.

12:51 The more Cai Yanming does not make money The better the opportunity to invest. The theory was indeed confirmed in the future. He took a big step to integrate the Chinese interior. Open up the original fragmented media It has greatly mobilized the joint combat capability of its media. Change the previous atmosphere of freedom 2009 Want Want Group Invests in Hong Kong Asia Television And founded a new newspaper, Wang Pao, in Taiwan. A series of actions have allowed Cai Yanming's media wealth to accumulate. 2014 Wangwang Group's listed company China Wangwang Revenue of $3.775 billion Among them, dairy and beverage business Revenue of $1.785 billion 52.8 percent As of December 31, 2014 Want Want has about 8000 dealers in mainland China. 359 outlets 36 production bases, 87 factories

13:39 2016 Cai Yanming presses Guo Tai Taiwan's Richest Man Again I remember my first business failure. The audacious richest man said After success, you don't know when you will fail. Today's performance is too exaggerated Later, one day you will go down a little bit. How do you face everyone Industry insiders said Cai Yanming is a bit like Zong Qinghou One by a package to sell rice fruit With a net worth of 50 billion yuan Become the richest foreign 2012 Hurun One by a bottle to sell drinks At $10.5 billion Became the richest man in mainland China in 2012 2017 Wangzai Milk with Annual Income Over 11.4 billion LIMITED OUT The 8 L oversized box that shocked everyone But then officials said It's just an April fool's joke However, many times on Weibo about the occurrence of Wang Zi milk push

14:27 Let a lot of fans believe. To this end, Wangwang Group also in a month later It really introduced 8 L wangzai milk Only there are 64 small packages inside. Once again by the netizens crazy Tucao 20 years Wang Wang has achieved extraordinary results. But not all immersed in the sun Since entering the mainland in 1992 Wangwang has not yet established its own strong sales network. As competition in the food industry becomes increasingly fierce The disadvantage of this weakness Or become the fatal weakness of Wangwang Don't make them too perfect To have shortcomings give them the opportunity to learn more Perhaps, for Cai Yanming, who once taught his children in this way Stay on Wangwang Development And one of his tricks.

15:13 Of course, that is Shaxian snacks As one of the three domestic catering giants Shaxian snacks not only opened all over the streets of China In Japan, Singapore, Malaysia, USA You can also see Pac-Man-like Sha County Snacks By the end of 2019 Shaxian snacks have opened more than 80000 stores nationwide. This number KFC, McDonald's, win The three together can't beat The well-established fast-food giant. Discover the future Welcome to Shaxian Snacks of 100000 Brand Stories Before the story begins Brand elder brother wants to do a small survey first Is within 5 km of you There must be a Shaxian snack

15:59 Has anyone ever eaten? Buckle one for what you have eaten on the barrage Deduct 2 for those that have not been eaten See if the gap is big. However, whether you have eaten Shaxian snacks or not You must have heard his legend in the Jianghu. Shaxian snacks, as the name implies, originated in Shaxian At a time when nothing can be done In the whole county of Shaxian More than 60% of families participated in the bidding. The countryside is scary. Up to 80% Money quickly lost people's eyes Gradually, the fund-raising scale of the bid will be larger and larger. Entry threshold is getting lower and lower Many gamblers see an opportunity Mix into the tender Crowdfunding Gambling Lay the groundwork for the collapse of the bid August 1992 A thunder from the flat ground The head of the eighth meeting of the bid conference absconded.

16:45 Overnight, countless A thunder from the flat ground The head of the eighth meeting of the bid conference absconded. Overnight The fantasy of countless people getting rich has become a bubble. In order to avoid debt Many people choose to travel far away. And go out You also need to live So making snacks has become the first choice of many people He was also one of the debt runners of the year. Even if your income is meager You can always fill your stomach here. In recent years, Pinduoduo relies on the rapid rise of low-consumption people. Internet factories are also sinking I want to occupy the town. It looks like this Shaxian snacks have long understood The Importance of Having a Large Underlying User I have to shout to my predecessors when I fight a lot. that period Many people who go out to hide their debts and make snacks in Shaxian County have made money.

17:32 Not only paid off the debt They also returned to the village one after another to build houses. This has also attracted more and more people from Shaxian County. Set foot on the road to go out to seek wealth Main Sichuan Chengdu snacks, promote light Guangzhou snacks Shanxi snacks that love pasta alone All of them have been listed in the market. A lot of popularity is even much higher than Shaxian snacks In subsequent development Shaxian snacks come from behind Gradually become a well-known brand in the snack category The biggest push behind this Actually the local government. At that time Shaxian government is struggling to find A good way to solve the problem of agriculture, rural areas and farmers Although a number of township enterprises have been supported But management issues, market issues In addition, there is no support from technology, talents and funds. Making it difficult for these companies It is in this case The snack industry with less investment, low skill requirements and broad market demand

18:20 Begin to enter the line of sight of the Shaxian government 1997 to 1999 The Shaxian government has set up three brands for snacks. Shaxian Snack Trade Association Shaxian snack office, Shaxian snack industry development service center At the same time, snack offices are also set up in all towns and streets. Suggestions for the development of snacks in Shaxian County And directly asked township cadres to take the lead in opening snack bars. In addition to this For going out by planning strategy And directly asked township cadres to take the lead in opening snack bars. In addition to this For farmers who go out to run snacks The Government also provides free skills training Coordinate with financial institutions to provide loans for snack owners To promote snacks Shaxian government has organized to Shanghai Hangzhou and other places to open a promotion meeting Encourage Shaxian people to attack the city 2004 When Shaxian snacks hit the Shanghai market

19:06 The owner opened a shop The county government subsidizes 1000 yuan 2007 Shaxian Snacks Top 100 Stores in Beijing Market Providing intelligence information Document acquisition, dispute mediation, business complaints, etc. You can find a liaison office. Some novices will not find the store liaison office Will also come forward to help Every day, the official WeChat of Shaxian snack liaison office Will release one or two store transfer information specify the store location, transfer price, reason for transfer, etc. For Shaxian people who want to open a shop to choose from. As of 2016 Shaxian snack employees have more than 60000 Turnover over 6 billion For example, Lu cuisine is salty. Qingdao's Shaxian snacks put more salt Dian cuisine is spicy Red peppers are often added to snacks in Shaxian County of Kunming.

19:52 Some shopkeepers will also be on the basis of Shaxian snacks Combined with the local situation Plus some simple and well-known cuisine. For example, braised chicken and rice and rice noodles crossing the bridge. realize diversified operation Speaking of here I don't know which one of Shaxian snacks is everyone's favorite Is it a steamed dumpling party or a wonton party? Welcome Barrage to publish their respective parties In recent years, Shaxian snacks are also gradually out of the country Abroad and in Hong Kong, Macao and Taiwan You can also see the figure of Shaxian snacks May 2010 Shaxian snacks landed in Taiwan, China 11 years in Macau When I opened a shop in Japan in 16 years Turnover topped 200000 yen in five hours Not just Japan. When Shaxian snacks entered the United States in 18 years It also aroused the enthusiasm of the American people. First day of opening It's only been open for three hours.

20:38 Just because there are too many guests All the prepared ingredients are sold out and the door is closed in advance. In addition, in Hong Kong, Malaysia, Australia, Singapore, etc. Also have the footprint of Shaxian snacks Many people even call Shaxian snacks the Chinese version of McDonald's However, want to become a real Chinese version of McDonald's Shaxian snacks still have a long way to go The first is the problem of store copycat Although back in 1997 After the establishment of Shaxian snack trade association The first big thing to do Is to apply for registration of Shaxian snacks trademark But according to the trademark law Place names of administrative divisions at or above the county level shall not be used as trademarks And poetry is a very broad category. is a generic name Only a generic name may not be registered as a trademark So... Shaxian snacks these four It is not currently protected by law. Therefore

21:23 Various Shaxian flavor snacks on the road Characteristics of Shaxian CountySigns of snacks can be seen everywhere By the end of 2019 There are more than 88000 Shaxian snack bars nationwide But no more than 30000 of them are run by Shaxian people. Among them, it has been certified by Shaxian Snack Trade Association. Famous stores and standard stores Less than 10000. So the next time you walk into a Shaxian snack find the food unsavory Don't be in a hurry to spit out that the shopkeeper doesn't speak Wu De. Because it's very likely that you went into a fake store. Secondly, don't forget that our Chinese food is extensive and profound. Braised Chicken and Rice, the Overlord of Snack Industry Lanzhou Lamian Noodles is not a vegetarian either. Everyone has their own fans. Therefore, the pressure of snacks in Shaxian County is still great. In addition, the snack industry has built the Red Sea in recent years. Some established catering groups

22:13 Just whisper in the shopkeeper's ear when ordering. A hymn of loyalty You can confirm the authenticity of the store Pro-test is effective As of today 100000 brand stories have introduced a lot of big names We will also introduce some new brands in the future. Welcome to contact and tell us What kind of innovation did your brand do What kind of problems have been solved What kind of contribution to the world. We help you produce programs for free Full network release Let more people know you. Get to know you. It was 1991. Duan Yongping founded Little Overlord Electronics Industry Company

23:00 After 3 years The output value of this small factory has reached 1 billion And officially changed its name to Zhongshan Bawang Electronic Industry Company 2001 Under the call of Duan Yongping Three companies jointly funded 30 million Registered OPPO trademark Shareholders in the other two companies In the case of no intention to join OPPO Chen Mingyong, who is in charge of BBK's audio-visual business. He bought out OPPO's brand rights directly. In this case He transferred all his energy to OPPO Moving towards mobile communications in 2003 Established OPPO mobile phone soon after The original step high audio-visual business distribution closed down. Most of the employees joined in place. The founder of OPPOOPPO once said We live in an era full of pressure, temptation and challenge Easily influenced by emotions Fear, irritability and restlessness And then make the wrong judgment If we can isolate the outside force Always keep the mentality of duty Return to the source of things.

23:46 Think about why we set out in the first place. This way of dealing with the problem will become clearer Under this idea OPPO launched its first MP 3 in 2005 In the same year, the X 9 he launched was praised as the domestic MP 3 A truly good start. Is the first to be no less than any of the international factory of the product A landmark classic 2009 At that time, they were still chasing the young people who watched the variety show on Mango Channel. will find OPPO is the sponsor of the gold medal program Happy Camp that year. OPPO mobile phone business also started this year Officially enter the overseas market After little plum's endorsement of OPPO caused a burst of wonder. OPPO and smart phones are still relatively scarce 2012 Introduced a very representative OPPO FINDER Winter of the same year OPPO officially released FIND series of new products FIND 5 This domestic first equipped with 1080 P resolution

24:33 Display of the phone In the era when 720 P monitors were popular Defeated a number of competitors Find 5 Won I, Honored as Oscar in Design If Design Award The sales myth of 3 million units in its life cycle. For the future OPPO onto the altar of sales laid the foundation 2014 OPPO launched the concept of Walker flash charging for the first time on FIND 7 Technology has evolved to this day. Adapter increasingly compact Charging speed is more efficient Charging for 5 minutes. The slogan of the two-hour call also caught fire all over the streets. 2016 OPPO After R 7 Completed R Series Reverse Attack R 9 and R 9 PLUS were launched in succession Driven by the advertising effect of Li Yifeng, Yang Mi, Yang Yang and other stars He sold in 88 days. More than 7 million. In the future OPPO Joins Big I Again

25:18 Introduced R 9 Qingyunzhi Edition and TFBOYS Edition Advertising is also growing in multiples. Solid seated domestic mobile phone sales of the first throne It was the 23rd year of the reign of Emperor Guangxu namely 1897 China's Oldest Car Dealer Tongchang Car Dealer Born With its own brand bicycle this ace Become a well-deserved boss in the industry May 1, 1958 after the founding of New China The Zhu family and Tongchang ushered in their new life together. June of the same year Jiefang Daily and Wen Bao published articles at the same time. Call for brand names and trademarks In more than 1000 submissions Phoenix was chosen. After the birth of the first 1000 Phoenix bicycles Start mass production 1960 Phoenix bike riding brisk speed Was named the first in the country Started in 1965.

26:04 Phoenix brand bicycle in the national bicycle industry quality evaluation 7 for the first time. Year Bicycle three factory in the premise of quality assurance Increase production of 20000 bicycles with saving raw materials Achieve the industry's inherent quality costs and full labor. Leading in productivity 1980 Phoenix Bicycle Enters European Market Now His overseas regional agents are located in Middle East Africa and South East Africa. For many years has been rated as Shanghai export brand 1986 Phoenix Bicycle Awarded the Spanish Madrid Business Entrepreneurship Guide Company Issued Renowned Enterprise Outstanding International New Award This is the first time a Chinese company has won this honor. March 1989 Three Bicycle Factory by the Ministry of Foreign Trade and Economic Cooperation Export Office of Mechanical and Electrical Products of the State Council Awarded the title of advanced export unit of mechanical and electrical products

26:49 This is the only one in the bicycle industry. Since 1996 Phoenix Bicycle for 16 consecutive years Was named Shanghai famous brand products 2006 He won the title of Chinese famous brand products In the same year, Phoenix Bicycle was recognized by the Ministry of Commerce Chinese time-honored brand and the most competitive brand in the market However, it is undeniable that Although still prestigious But since entering the 90 s The Phoenix that soars for nine days It did start to go downhill. Between 1993 and 1997 Phoenix has terminated the joint venture with a number of bicycle factories. But these silver mills already have considerable production capacity. After leaving Phoenix Begin to become a strong competitor of Phoenix Internal worries continue Foreign trouble also followed The rise of motorcycles and automobiles Four wheels instead of two wheels Become a new pursuit of people in travel tools

27:37 In this chaotic situation Taiwan-funded and foreign-funded bicycles have entered the mainland market in one fell swoop. After continuous self-help and active development of overseas markets Phoenix has surprisingly returned to the future. Nobody knows This record of old China and new China A century-old brand of rise and fall of honor and disgrace Will it continue to soar or sink But think of that factory gate on the big radio Young men and women wearing sea soul shirts Riding a Phoenix on its own. The age of Mercedes-Benz with the wind Hope this domestic brand of pride Can continue to follow Accompany us never to leave