0:00 be the number one in the world in 6 years and monopolize 90% of the US market how good is China's King of Port Machinery in this video let us take a detailed look today's world can be said to be a marine Century if any country in the world wants to develop better it is essential to actively develop oceangoing International Trade the daily busy container loading and transportation in various ports is the best proof however there is a company in China that has almost monopolized 80% of the international large scale Gantry crane Market almost reaching the level of every big port in the world with
0:47 containers should have genua Port Machinery the proud company is genua heavy Industries zpmc Gena sells its products to 95 countries around the world world and its market share in Europe and the United States has reached more than 90% for more than 20 consecutive years it has been the number one port Machinery Market in the world and it is a veritable king of Port Machinery the United States has always regarded China as a competitor and has repeatedly boycotted and sanctioned Chinese products and companies but Gena's Gantry crane equipment hit the face of the United States time and time again in
1:35 2013 Obama then president of the United States began to actively fight against Chinese manufacturing and formulated a series of measures against China trying to make American manufacturing overwhelm China however during a speech at the Port of Miami a gust of a demon wind blew off the American flag on the gantry train behind him revealing the words zpmc causing an uproar at the scene in 2021 when China and the United States are fighting a trade War the current US President Biden will visit the Port of Baltimore Maryland after the end he will talk about the plan for the Revival of us
2:22 infrastructure which will be reported by the US media however the giant cranes of genua heavy industry behind it were clearly photographed these giants made in China are impressively in the same frame as Biden who is Keen on trade Wars corresponding to such an ironic scene the port Machinery products of China genua heavy industry have monopolized 90% of the port Machinery Market in the United States and the American port and ship building industry is highly dependent on China genua Port Machinery products so how did genua grow into the leader in the world's Port Machinery Market step by step under the leadership
3:09 of the company's Pioneer Guan tongen in the early stage before the 1990s in the field of Port Machinery 95% of the market share was divided among South Korea Germany and Japan this tripartite confrontation was not broken until the emerg of genua in the face of trade squeeze and Technology blockade how did China genua break through and what is the secret of its success to know the truth behind it we have to get to know Guan tongen the founder of genua in 1992 the field of Port Machinery in China was blank with no experience to learn from and no cases to imitate under
3:57 such circumstances 59 years old Guan tongen led a dozen Partners to establish China genua Port Machinery which means to revitalize China the initial development method of genua company is not different from that of other companies but genua also has its own unique development strategy that is the strategy of foreign markets first this may also be the reason why Guan was able to fight his way out when the technology was monopolized by foreign countries why did Guan adopt the strategy of foreign markets first the main reason is that the domestic Market at that time was already highly monopolized by Foreign
4:44 businessmen under such circumstances if the startup genua wants to develop and survive the only way to go is to sell its products abroad with price advantages adopt price Wars to open up foreign markets and retain customers with high quality advantages in 1992 the port of Vancouver Canada invited bids for Port Machinery suppliers genua Port Machinery won the port Machinery Supply contract of the port of Vancouver with a bid that was 30% lower than the opponent's price and cost millions of dollars of freight at its own expense in order to build up J hua's reputation and make genua a hit Guan LED
5:31 gen hua's employees to manufacture their first crane to be exported abroad as if they were polishing handicrafts he demanded that all parts that genua could not control the quality of should be replaced by world famous Brands and all parts thought to be defective should be replaced with new ones relying on gen hua's Spirit of Excellence gen hua's first overseas export product won the praise of customers although it did not make much profit it also won J hua's International reputation subsequently relying on high quality and lowcost products genua exported its products to foreign Port Machinery markets many
6:17 times among them the port of Vancouver placed an order with genua again in 1993 and the Port of Miami in the United States placed an order with genua for four products at one time in 1994 Gena gradually gained a firm foothold in the European and American markets by 1998 genua Port Machinery had grown into a leader in the port container Machinery industry and its products accounted for a quarter of the World Market leaving the former big Powers Far Behind by this time genua Port machinery's Market had grown sufficiently but its profit was much
7:02 lower than that of similar manufacturers Guan who is in his 60s believed that genua could not always rely on meager profits to support it and could not always be in a loss making business so how to solve this problem and increase the profit of the product in fact the secret of genoa's development and growth is independent Innovation which is also the fundamental reason why China genua is not afraid of us sanctions genua drives the research and development of new products with Innovation and improves the premium ability of products with core technology thereby improving the quality and profit of products and also improving the
7:49 viability of itself in order to encourage Innovation genua invests 5% of its output value in product develop development and Innovation every year and spends another 10 million Yuan as a reward for employees who have made outstanding contributions it is reported that the highest reward can reach 1 million Yuan in terms of innovative talents genua has spared no expense to build a strong scientific research team among the company's 1,500 managers more than 600 employees are scientific researchers including 105 Masters and
8:35 153 senior Engineers under the guidance and encouragement of J hua's top-down Innovation mechanism genua has also made remarkable Innovation achievements according to the official website of genua currently genua has applied for 223 domestic patents 103 invention patents patents 113 practical patents 24 valid International patent applications and 28 National key new products relying on strong independent Innovation capabilities zpmc products are becoming more and more competitive and have gained more and more
9:20 International recognition holding High the banner of made in China today genua Port Machinery has become a business card made in China widely appearing in major ports in the world such as Canada the United States European countries Brazil Venezuela Thailand Singapore Sudan the United Arab Emirates and other countries however it is not the only reason for genua to remain strong in the port Machinery manufacturing weighing the situation and focusing closely on Market changes are also the reasons for genua to remain strong and prosperous Industries such as bulk cargo Machinery offshore oil exploration
10:08 supporting equipment and steel structures which are closely related to Port Machinery manufacturing are also New Growth points that zpmc is looking for Guan who was in his 60th year LED zpmc colleagues with high patriotic enthusiasm to start from scratch and GR ually become bigger and stronger it took 6 years to achieve the world's first position in the port Machinery Market genua carried the banner of made in China and made made in China a household name Jena like Huawei has become the pride of the Chinese people entrepreneurs like Guan deserve the respect of each of us genua is also
10:55 worthy of the titles of king of Port machinery and pride of China thank you for watching if you enjoyed this video don't forget to like comment and subscribe to our channel for more great content see you next time
