Search Console Recommendations, Google Trends, and more! (November ‘24)

0:00 [Music] hello and welcome back to the Google search news I hope life is treating you reasonably well wherever you are my name is John mu I'm your host today here from Google Switzerland today we have news about search console search results Google Trends and of course a short mention of AI how could it already be so late in the year time is fleeting what does that even mean anyway let's delve right in first up some cool search console news namely recommendations this makes it easier to spot patterns and get insights about your site they're especially helpful if you're not a regular user for example it could tell

0:47 you that all structured data of one type is incorrectly implemented recommendations have not yet been rolled out to all websites and are only shown when relevant we're still working on these so please send us feedback if you see something surprising also let us know if there's something new for us to add there as well it's still early days for these recommendations we plan to add more over time also in search console we updated the performance report to make it easier to keep filters and settings when switching websites the performance report gives you information on how and when your site is shown in Google search results this particular change came out of feedback from you all so thank you for that we have a few more things planned for the performance report so stay

1:34 tuned and talking about search results Google removes the cach page link and the cach operator this change doesn't affect your site's visibility in search so there's nothing for you to do we also added a link to the internet archive with this update the internet archive is an American nonprofit that among other things crawls and stores copies of web pages to see how Google sees your pages you search console with the removal of cache Pages the no archive meta tag no longer has any functionality we removed it from our documentation it's fine to keep it on pages it doesn't do anything for Google search but you might use it elsewhere also in the search results you may find pages with an SRS LTI parameter

2:24 this comes from merchant centent auto tagging for e-commerce sites it's used to give site owners conversion metrics this parameter is added after the search results are complete it doesn't come from or effect crawling or indexing so it's not possible to control it with canonicalization robots. text or meta tages if you want to toggle autot tagging for your site I've included a link to the help center in the description Google Trends is up next Google Trends has updated some of its functionality in particular the trending now experience this helps you to discover emerging Trends and patterns in real time with this update you have access to Fresh of data for more countries and

3:09 regions we've recently put out a video series that covers some of the Google Trends functionality in particular there's a video and documentation for search marketing and seos it gives you some ideas on how you can use Trends to better understand your site's users and to find topics that you could prepare for I do want to cop that it's easy to go overboard with tools like these you don't have to create pages to cover every possible related Search terms it's important that the content which you publish actually adds value to the web overall and that it doesn't just repeat what others have said be selective focus on your own expertise focus on your users that are likely to be relevant for your

3:54 business and now over to some cool things from the SEO community first up is a fun tune AI generated by Al bodes I'll link to these in the description below I realize using generative AI for something creative is a bit controversial but I thought this was fun if you're an SEO or digital marketer and making music with AI or not please drop your link in the comments here I'd love to take a listen next I found Crystal Carter's presentation on brand recognition for generative AI really interesting we'll see how it all pans out but it's awesome to see folks brainstorm and talk about the possibilities and getting back to more traditional SEO work Raquel Gonzalez

4:42 wrote a nice guide on International SEO mistakes and fixes International SEO is hard and I was happy to see my personal pet peeve mentioned goip redirects what's your personal pet peeve with International seo let me know in the comments and just a bit more let's see we've updated our Pages for video SEO title links Google crawlers and core updates let us know with the feedback links if we can make things even clearer also in the documentation we clarified that indexing API is really only for the content types mentioned and that URLs with a hash symbol can't be used for canonicalization on YouTube we launched

5:28 a second season of SEO Made Easy and a series of Google Trends tutorials then the team has put on a number of events in new places from Malaysia to Turkey it's been great meeting folks where should we go next year and last but not least we added support for the AV image format in Google Images well there you have it this episode of Google search news is now complete thank you for tuning in I hope this video was useful and please add feedback and comments here we read them all if you subscribe to this channel we'll let you know when another episode is ready bye [Music]