This YouTube Update 'LEAK' Could Change everything!

0:00 To get views on YouTube, you need to actually get people to click on your videos. And how do you help them do that? Two things, right? The thumbnail and the title. And if you know that, this update might be of particular interest to you. I want you to answer this simple question. What made you click on this video? The thumbnail or the title? I know this feels like a simple question, but just give yourself a minute to really think about it. What made you actually click? Now, this poll that we ran on the channel would have you think that the thumbnail is the clear winner. And that's probably why YouTube launched their test and compare feature last year, allowing you to upload three thumbnails at the same time and have your audience decide which one is the most effective. However, when a tool is released that only does half of

0:46 the job, there is but one inevitable outcome. You gave them the thumbnail AB testing. Now, because we're creators, we would love title AB testing. I will say on title AB, watch this space. But what they haven't done is officially announced anything. And yet here we are. To be clear, we here at VidIQ do not have access to this feature. But these images have found themselves out onto the internet. And when I asked YouTube, they would neither confirm nor deny what we were looking at. So, what we have here rather excitingly and very unusually is a YouTube leak. So, let's have some fun and speculate, shall we? Quickly before that, I do want to credit these sources

1:33 of the images to these two. And apparently, it seems my reputation precedes itself. So, yes, seed, you won your bet. Kind of. I'm a lot quicker than a month. However, I do suspect that it will be many, many months before you or I get our hands on this tool. I seem to remember that from announcement to roll out, it took over 6 months before the test and compare for thumbnails got into creators hands. So, I would be surprised if we see this tool out on YouTube before the end of 2025, at least to everybody. And I suspect just like the current test and compare thumbnails feature, you will need to unlock advanced tools on your channel. Now, coming into this update, I wasn't sure if we'd just be able to test different

2:19 titles or just test different thumbnails or a combination of the two. Well, the news does look to be good here. It appears as if we can test both a different title and a different thumbnail at the same time. This naturally for us the creator gives us the biggest scope for flexibility in pitching our videos to an audience in two or three completely different ways. Imagine for a moment you're making a video about iPhone rumors and you take advantage of Vid IQ's title generator that can change the emotion of the idea. Be it curiosity, comparison, a list, credibility, desire. Not only can he test three of these title variants, but also generate three thumbnails to match those different pictures to the audience. And yeah, both the title and thumbnail generator tools are available to use right now. There's a link in the description. However, there does appear

3:05 to be some sensible restrictions in place in that you can only test three variants at any one given time. And this is probably a good thing both for preventing overwhelming the creator with so many choices and preventing overwhelming the architecture behind this tool. The explanation of the tool seems to suggest that everything works exactly as it was before. You can create the test. It runs for either two weeks or once there is enough conclusive data on which variant performs the best. But what about how that data is measured? Well, there is absolutely no confirmation here, but I see no reason why YouTube would change the way they do it, which is currently through watch time. Yes, I know we all want it to be done through click-through rate, but uh well, YouTube logic. So, back to the

3:50 question of what actually makes you click on a video. You see, in my experience, what tends to happen is that the thumbnail will stop me scrolling through the feed, but I'll read the title before I click on any video. And I think it's because the title adds clarity. It confirms what the thumbnail is teasing. It creates that actual intrigue and curiosity that drives me into the video itself. So, in my personal and humble opinion, I think the title is as important, if not arguably more important, in getting me to click on a video. And if we now have from the very moment a video goes live, three completely different pictures we can test with our audience, that's an exciting prospect, isn't it? If, of course, any of this is true. These are

4:38 all leaks, could be a trap I've just rick rolled myself into. But the screenshots from two different sources do seem to make sense on how this tool could potentially work. So, let's watch and wait and I'll report back when I know more. Oh, and YouTube, before I forget, in case you didn't know, I realize you haven't officially announced this, but it is a brilliant idea. Make sure it happens.