0:00 Hi Hi [Applause] [Music] Before Sherman Today I will answer a question that my friends have written in my previous video Thank you very much to friends who sent emails yesterday marginal.com and also to friends who are very diligent in writing comments on each of my videos and also questions and today I will try to choose one question written in my video whose title is tips for choosing studio light accessories here written by
0:45 John You here he said I have been following this channel for a long time in the future I hope that Martha discusses the concept in photography because a photo without a concept is just a picture Before I discuss this time I want to say Thank you very much to friends who have subscribed to this channel who always follow every week watch and also share for other friends who are learning photography but for friends here who may have just found this channel and can't Secret don't forget to subscribe Yes because every week I upload two videos discussing photography and also for friends here who might ask if there are photography videography services or social media management friends can directly click on the link below and also directly contact the admin number I am here later will be assisted for the
1:31 next process as well as for friends who want to call me as a resource person for the needs of a company campus or community well the question sent by sonanda here is quite interesting because there are so many photographers who might forget the concept yes And also maybe more busy remembering the technical aspects of photography free How important is the concept in a photo from here many who might be beginners in photography they are still busy about how the gadget procession and then still learning the basic concepts of photography it's okay if friends are still struggling around that because the basic theory and technique are very important to master but no less important is the concept of the photo that we want to make or we want to
2:18 tell here I'm not talking about my profession as a commercial photographer who might be struggling with concepts related to marketing most of the photos are related to camping marketing well here actually there are so many concepts that we have to think about yes So there is if we look at the diagram actually if we look at the technical data of the gadget that tool is a small part then after that we go into visual literacy as a video I have discussed after this so visual literacy is about The aesthetics of a photo are about the composition of the kate by color and then Hi what about the details related to art or
3:05 visual appearance but there is one of the biggest ones that is often forgotten by many people is the concept of the photo itself and in this video I will try to discuss from beginning to end in detail What is the concept and Actually I mean and how do we realize those concepts so that our photos can tell more and for friends Here who may be new to learning photography and just want to start pursuing photography there are some questions that maybe friends should be able to answer themselves yes so what is our goal in doing photography because everyone must have different goals there are those who want to enter photography as a profession who want to be a professional photographer whether d wants to eat one artist he wants to photograph a
3:50 certain product like that yes Or maybe he wants it as a hobby Maybe he is busy with work he is a non- photographer profession but he likes art in quarto so he runs photography as a hobby whatever your choice is no problem but indeed here there are some thoughts that may be slightly different in each concept that well every photographer must have different perceptions yes because the game for example we become a journalist photographer and also I will become a commercial photographer Well, those are two thoughts that may be more or less different, so for example, one wants to show facts, the other is to tell a story that may be fictional, well, there are definitely different applications, well,
4:38 here, friends, there are several things that must be considered when we make a photo, so the first thing when we make a photo is to determine its purpose, what does that mean when we make a photo for journalism, conceptually, it must show the reality of that fact, yes, and here, it means we play with moments that cannot be repeated, moments that happen once and cannot be repeated, cannot be engineered, that is the fact, as long as it can still be engineered, arranged in a hidden way, Chan appears to be a photo that tells a story, that means a city, a photo concept setting, so that's something different from this, it requires honesty
5:24 from each photographer to say that this is a fact or this is a setting, and then after that, one of the real facts in photography that many photographers sometimes forget is that actually, to convey a concept or want to sell a photo to the market, to the client, sometimes it doesn't require photography technique skills that are always complicated. So maybe if friends here feel like you, here the photo is just like this but can be sold for a price this is it Well that maybe friends there is a scan of the tree can make Better Than This I can make something better than this well friends wrong in a photo there are many elements so it's not
6:11 just a photography technique sometimes the technique may be simple yes we just use ehm Bean slide camera also the wedding is cheap but when photographed a work of art that is created it turns out to have a mood has a feeling has a different value so there when we enjoy a visual a photo we can't say it should be difficult because in reality there are so many photos technically taken easily but the feeling gets that message for well the idea is conveyed well our feelings when we see a photo we are carried away by the emotions there Well that's why I said the conflicting photography technique
6:58 is that it is not parallel with being good the same as with expensive gadgets that are not parallel with good results so friends should also note this So don't be too obsessed with expensive gadgets difficult equipment complicated techniques to get a good work the next point I might want to discuss here is from the lemam factor Sometimes maybe people think that being a photographer photographing artists is something really wow like that something that you want to aspire to even though it's not really true Not everyone has to photograph cool new artists That's actually just the desire of some photographers in
7:43 my opinion but actually when we create work anyone can be a talent Our photography can be an object that tells a story in our photos we go to the market to photograph a vegetable seller for example that's also not a problem as long as we can Messenger Dragon convey the momentum can be captured well expressively captured well it can be a work of art so all of that is not based on having to be below Al doesn't have to be an exclusive, fantastic, famous model like that it doesn't have to be if we can manage to convey what we want it will definitely be depicted in our photos as well as our love for photography then also from our mood to tell a story there
8:30 it will definitely be conveyed in the visuals that we backward well the next step for friends who want to make photos with a concept like that, the story must first be defined or find the concept that we want to convey here so the heart here is a process called brainstorming we have to do small analyzes Why do we want to make something like this then what do we want to convey in this photo after that ha How to expose technically so many There are so many points there that we can then translate into a mood board. Well, this mood board is usually very useful for photographers, especially for photographers who play with concepts or in the commercial realm, which
9:16 I usually do for a photo shoot of a particular product, Divya, because usually we are required to tell a story about something, convey something relaxed with the Frog itself. Well, this creative process is what we have to do, so when we learn to compile a concept, do brainstorming, look for a lot of references, then we collect them until we can find what ideas we really want to convey. Well, for me, because I like to write in a notebook or on my cellphone, we write down digitally some references to ideas that I want to execute, then what I want to convey to the person who processes it, what kind of pellets
10:01 I want to use, then who can I use as a make-up artist, or the location, even what is the best location for me to use? Do I have to go to that location or do I have to do digital photography? Well, there must be several options that we have to consider here, and then also after that, we also have to think about the technical aspects, the technical aspects are difficult. no yeah The lights I think how many lighting treatments are needed and then until finally we know when we will execute the control well then also for friends here can use various symbols also when we want to create a visual for example
10:49 I want to convey a message of cooperation for example then then I symbolize it with the chain then then we can also symbolize it with Hi Sis red color black color there must be symbols there is a message that we convey well here actually what we are looking for is the impact of a good photo that in my opinion if we put together a concept the impact on the person who sees whether the person sees enjoy or examines the photo that we made or he just passes by like that so that impact is what we are actually looking for when people see our photos what they feel that friends have to think about then maybe the
11:35 question that many of you all have is Does a concept photo have to be done in water Does it have to be done with photo manipulation in it is there a connection between a concept photo and Man photo manipulation here usually we do photo manipulation because maybe In idea there are some that cannot be executed normally say for example I need a small person who jumps from a building is impossible to be real Well, of course we will make it by manipulation, editing or manipulating it there, but if it is possible to do the setup file setup, actually it is valid, but back to here, every photographer must have a different budget or birth that
12:22 flows, we must have different budgets, meaning the clothing factor will now also be an influence when we want to create a location, I want to do a photo shoot with a room that is for example all yellow, then I add all the accessories that are also made yellow, of course, it automatically has to be painted, Yes, we have to make these items yellow, then we need a large room, for example, and that will definitely require a budget, here the clothes Sometimes for some photographers, it is done by regulating so that the costs are more economical, but it is not guaranteed. Wow, if we hire an expensive editor, the photo can be expensive too, but here we have no connection
13:08 between a concept photo and a manipulated photo, it does not have to be manipulated. Sometimes, maybe some photos that I want to describe at a gas station, for example, we can rent or borrow an area at the gas station and then we do a photoshoot there that's fine So actually there is no connection between concept photos and automatic rice then there are also some things that I sometimes find among photographers, especially beginners, eh sometimes when we make a photo, when asked, "What's the story of the photo ?" Well then because the photographer himself can't explain, that's actually what was wrong at the beginning, meaning when we make a photo, it might just be a random snap, but
13:55 we don't think that a photo should be able to be explained by someone, why did he do that, apart from the impact that is produced by the photo itself, but usually we as photographers can also explain why we took it like that, why we made it with technical techniques, why we made it with high-speed or slow-speed techniques, right? Why we made it with a black background, why we made it with a white background, there must be an explanation and a photographer usually also has to be able to do that explanation, although if I talk about a big industry, there is something called a creative team, finkcreative, usually they will compile the concepts and then we photographers usually only do the treatment and also the
14:42 execution, but in some stories, a photographer is also so patient, finally, to do some creative activities, activities that give them fresh ideas So that the results of the photos can look different from other photographers Hello, I'm from me saying that there is a part in a company that does creative activities. That creative Chung is usually done by the protection agency and there are also several creative teams that are dedicated to providing ideas that Flash new ideas so that people can be interested in the concept especially related to the advertisement here but also if friends here are not in the commercial realm not in the
15:29 advertising realm well friends actually can do anything so for me someone who makes photography as a hobby is legitimate I also see many friends who are housewives then they immortalize their children's daily activities into photos that are like fine art photos yeah Well that ends up being their source of income or maybe they are even sponsored by certain brands so whatever it is actually legitimate you don't have to be a commercial blank Whatever you do in photography is enough if you want to display it conceptually with unique ideas from that my discussion this time is about photos with a concept yeah So the
16:14 first one maybe Friends from bisa not that a good city good idea is not parallel with expensive gadgets or difficult technical this friends can do with anything and then also Thailand that we use does not have to be a candidate for famous people like that yes here we need brainstorming to get fresh daily flash ideas and we can also execute anywhere without having to do photo manipulation as long as we as a photographer can explain what we want to convey and even the most important is how our own photos can provide information to people who see it Well that's my discussion this time for friends who may have questions can write directly in the comments column below or 10
17:00 deaths Slemania china.com shouting watching don't forget to like comment subscribe and also share bye bye [Music]
