Vollständiges Transkript von „5 Ways to Make Short-Form Content Live Longer“. Klicke auf einen Zeitstempel, um das Video an dieser Stelle zu öffnen. Du brauchst ein anderes Video? Nutze den YouTube-Transkript-Generator.
0:00 Hello, hello, and welcome back to the freelance Friday podcast. I asked you all on Instagram, what you want to hear from you, what's on your minds as we head into 2025 and overwhelmingly, I got questions about the potential tick tock band. So if you haven't heard the news, I haven't actually shared it here on my podcast yet. I started a second podcast. It's called content creator confessions. And it's co hosted alongside one of my best friends, Ryan Radu. He is a Tik Tok creator. He does a lot of things, but primarily Tik Tok. I'm going to link it down below for you because we actually have an emergency episode coming out on Monday where we dive a lot further into the whole Tik Tok ban. Is it going to happen? Is it not going to happen? What exactly is this all about?
0:45 And so for today's episode for, for you, for my Freelance Friday friends. I just want to share some general thoughts about repurposing content from a platform like TikTok, because you all know that repurposing content is like the way that I get everything done, and I talk a lot about repurposing down, because that's You're The easiest way, in my opinion, I think starting long form, obviously, if you have a 30 minute episode of a podcast, well, now you have like 10, even clips to cut down. But there are also really smart ways that you can make use of short form content and use it on different platforms, extend the life of it, extend your reach, whether TikTok goes away or not, because I really don't want to be focused so much on this
1:31 So I'm going to be talking about this particular topic just because whether or not it goes away, these are going to be really essential skills for you to have as a creator, as a social media manager, as a freelancer, so that we're not just putting all of our eggs in one basket. And waking up one day and having our entire platform be gone. So the first thing that I recommend if you're a TikTok creator, if you're an Instagram creator, and you are wanting to get more life out of your short form content is to first analyze your content. So look at your analytics, I love Metricool for this. Of course, they are the sponsor of the podcast. By the way, you can use my link in the show notes and my code LaTosha to get 30 days free on any of their pro plans. They have amazing analytics.
2:17 Like that is my number one thing about Metricool that I love is you're able to go into your account, look at your analytics, and this is so important to building a social media strategy because you're going to know what to do more of and what to do less of. And the basics of analytics, like the essential part of analytics, is really just looking for trends, looking for themes, looking for things that you can say, all right, it seems like when I record a video about freelancing for beginners, those do really well. When I talk about more advanced freelancing stuff, those don't do as well. Right. And that sounds really simple. I know, but you can scale that. So then I can create a whole series called freelancing for beginners,
3:05 instead of getting into these like super detailed high level things. And you can know to create more of that stuff on a longer form platform like YouTube or whatever that might be. And once you analyze your content and you keep this in mind for if you're creating future content, how you can actually repurpose that content. It's just by downloading it and posting it. And I would start with that top performing content because we are kind of in a race against the clock in this issue in particular with TikTok. But in general, you always want to, you know, go for those biggest bets, right? You want to lean on those things. Things that are most likely to get you a faster reward. So download the top performing content and, or the content that most closely
3:51 aligns with your offers and your content pillars and start repurposing them. Start posting them on other social media channels. And. Every social media channel, essentially, nowadays has support for short form vertical video content. That includes Instagram, that includes YouTube shorts, threads even, you can do that. LinkedIn, LinkedIn has just very recently, Added a video tab to their website. So if you are in any type of professional space, if you talk about business, entrepreneurship, creator economy, anything like that, you should be posting those shorts on LinkedIn as well. Go through, be strategic about it, post your top performing content and start leveraging these other platforms and trying to figure out
4:37 where your audience is going to be. And I think that's how you. Make it strategic is obviously I'm not going to post like a funny comedy prank TikTok or whatever on LinkedIn, just like I'm probably not going to post the most buttoned up stuffy, you know, boring TikTok on Instagram. So you have to be strategic about it, but just start by doing that. And also making sure that your profiles on those social platforms are optimized and that they're ready to start accepting leads. If. That happens because who knows, who knows you have this bank of content. We don't really know what is going to happen with it. It could pop off tomorrow and you want to be ready. You want to have your Lincoln bio correct. You want to have good ways for people to contact you. You want to have your profile information filled out all of that good stuff.
5:25 Now, another thing that you can do to make more life to extend the life out of your Tik Toks or short form content is transcribe it. I think this is just a. Really great, simple piece of advice is get the text for it. It's going to, if nothing else, jog some ideas for you so that you can blow it out into longer content, which is not a full on repurpose. Cause it is kind of a redo, right? But like, let's say you get the transcript and it's like, I'm talking about how to become a social media manager. Well, I'm going to kind of see, I might say step one, step two, step three, step four, step five. Well, that's the outline for my YouTube video. That's the outline for my blog posts that I want to make or my podcast, or maybe it's separate videos. Maybe now I have five different videos.
6:11 And, uh, you know, I can do step one and talk about it at length on YouTube and so on and so forth. I use a tool, it's probably like the one true like AI tool that I use pretty regularly. It's called Cast Magic. And I really like it because you can Link your episode, link your video, link your podcast, pretty much anything. And it will transcribe it for you. So you get the full text and then it also creates some smart content from it. Like for instance, it'll give you an outline. It'll give you discussion questions. If you want them, it will even repurpose it and start doing copywriting for you, like building out a newsletter, building threads, content, and so on and so forth. Now I always, with any AI content, of course.
6:58 I never copy and paste it. I always use it as a guide. I mainly use the outline so that I can start writing a blog post of my own, writing a newsletter of my own. It's really cool and really helpful even for short form content. So I popped in my top, one of my top performing TikToks, which was about, uh, Funnels for courses, like how I sell online courses. And it was a two or three minute tech talk, but it really, really jogged a lot of different topics for me. So I could easily extend that into, you know, longer form content. Today's episode is sponsored by Metricool. Metricool is constantly adding new features to unify social media management. For example, here are some of their latest releases.
7:44 They recently incorporated Google drive and Canva integrations into their planners so you can design, store, and schedule your assets with ease. This is available with any premium account. Users can access a post library feature to save social media assets within the planner. You can also drag files directly into the planner to upload and schedule without importing. Access these archives to repurpose content or share across multiple platforms. Storing drafts and a content bank are now a reality within MetraCool. MetraCool. Metrical's AI assistant can recreate copies and optimize per social network, truly making this an all in one platform. Although free Metrical users can use up to 5 AI credits per month, premium credits start at 20 uses per month. It's worth trying a Metrical Premium Plan to test these new features, so
8:31 be sure to use code Latasha to try any Metrical Premium Plan for 30 days free. Link down in the description. Now, the other thing you can do if you don't want to reinvent the wheel at all, if you're like, okay, LaTosha, this isn't like really repurposing, you're kind of teaching me how to redo stuff. I hear you. One thing that you can do is you can transcribe it and just use the transcription for content on its own. So use the words that you said in your Tik Tok, clean them up a little bit, probably, you know, make sure they're grammatically correct and all of that, but you can copy and paste those words and use them for Instagram captions. You know, do you have a, uh, photo and do you want to put some text over top of the photo, burn it in, or just use it in the captions itself. And there you go. Now you have some written content to accompany your images.
9:20 You can do the same thing for LinkedIn posts or Threads posts or X posts or Facebook posts or YouTube community posts. You know, use that transcription and copy and paste those words Exactly, and now you have more content that you can keep repeating. I know I've said this before, but, you know, sometimes I think as content creators or social media managers, we feel like we're repeating ourselves a lot and we're like, You know, I always need to create something new. People have already seen that video. People have already heard me say that thing. But the truth is thought leaders or people who are experts in their field, if you really pay attention, if you really look at what they're creating, they're really saying the same thing over and over again, just maybe in different ways
10:05 or on different platforms https: otter. ai Don't be afraid to transcribe a TikTok and use it as the body of your newsletter, or use it as an Instagram caption. You have already done so much work by creating this video content, you might as well use it in every possible place that you can. And then somebody brought this up, actually, on a call that I was on in my membership recently. They brought up a YouTuber, her name is Dr. Ramani. And it's so funny, because I actually recently started watching her, and I noticed this. One time when I was watching one of her videos I was in my kitchen kind of half like listening to it kind of like a podcast basically doing my dishes or something and I looked up and the video was totally different than it was originally when I put it on and what she does is she actually
10:56 creates Compilations of either short or firm content or interviews that she's done around one topic. So, you know, she might have included a podcast interview for the first 15 minutes and then she pulled in a TikTok that she recorded that was, you know, supplementing that topic and she stitched that in really easily. And it was, I was saying this to my group. I was saying like, it is, it was a little jarring for me. Cause I was like, did the video change what's going on, but honestly, I think it's smart and she's got a lot more subscribers than I do. So she probably knows what she's doing. And again, she did all that work. She. Talked on those interviews. She did those short form videos. She did those long form videos. So you might as well create kind of compilation videos to go along with it.
11:41 Now, what I would do if I were doing this and I had a bunch of content on TikTok is I would probably do something like this, just like a simple YouTube setup. I'm recording this on QuickTime and I would just narrate. I would say, Okay. You know, today we're going to talk about how to create a social media strategy. In this video, I share the first step. Okay, so now that you've got that, here's an interview I did where I talk about step two. And I would kind of like help weave it together, but that even is extra. I really think just copy what Dr. Ramani is doing and just, you know, Throw it all together into a longer form video. Now you're going to get the advantage of YouTube search and just having everything together in a longer, a longer format. So those are my very quick tips on repurposing or reinventing, bringing
12:32 new life to short form video content. In particular, I do think it is. A lot easier to repurpose down, but there really is so much that you can do from repurposing up as well. And I, you know, here's the thing. I think that Tik TOK is a really great kind of test kitchen for content truly, because who is going to spend hours and hours and hours filming, editing, uploading, optimizing, you know, YouTube videos or blog posts or podcasts about one topic, if they don't even know their audience wants to hear about it, if they don't even know they're good at teaching it or talking about it. So I think Tik Tok is great in that it is, it's easier, right? It's just easier to pull out your phone and record something for 30 seconds, 60 seconds, 90 seconds than it is to do like the full
13:20 YouTube or blogging type of thing. Now I'm not, I'm not saying that it does not require skill, just Don't get it twisted there. I definitely think it does require a very particular type of skill to be concise enough to speak on TikTok very well. Um, but the, the limitations, the barrier to entry is just less right to, to start on TikTok. So I think it's a great test kitchen. Look at those analytics, look at that data and figure out What is actually working? What does your audience actually like? What are you actually good at? And that can help you now amplify and step into, you know, step two of your career or of your business. And, you know, maybe start working on developing more long form authoritative
14:07 content or, or just repurposing it onto shorter form content platforms that Are maybe a little bit more likely to stick around for the foreseeable future. So let me know if you have any questions. Again, I did a full episode on this with my friend Ryan over on content creator confessions. So be sure to subscribe to that podcast. If you are specifically a content creator, if you're somebody who's looking to earn an income, earn a living, create a career from YouTube, et cetera, we talk about. All of those topics over there. And it's been a lot of fun and yeah, as always, thank you so much for tuning in. I appreciate you being here. Leave me a comment. Let me know what you think. Let me know what you think is going to happen, or if you have any other ideas for repurposing this content. And I will talk to you in my next episode of freelance Friday, every Friday.
14:55 Bye.
