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0:01 Hi all. Well, almost in sync. it turned out as it was conceived, synchronously with music. Okay, let's get ready. According to tradition, of course we will give you a few minutes, so that there are as many people as possible connected. It's exactly 6:00 PM now GMT +3. And, I admit, it’s very, very difficult for me. to perform, to tell a story in front of a screen, so it will be really super valuable. from everyone listeners, participants. If you turn on your cameras, wave your hands, show yourself, at least for a while, we can Bye say hello, greet each other friend. Oh, cool, guys. Thank you, Thank you, super. I see many familiar faces. This is cool. Wow, wow, wow. Very
0:51 Nice. Well, we're still literally waiting. Just a minute, we'll start. A, in There will be a recording in any case. Everyone who wants to join in live now, chat, ask a question, they have there will be this opportunity right now. Who won't be able to, but will be able to look into records. But it seems to me that the most We saved some interesting stuff for dessert. Let's try today not only about conference, about speakers, about discussion of some specific cases applications in business, but also a new thing to do something we've never done before especially online. to arrange this something in the format of an auto party, some lively discussion, open format microphone, but more on that later I'll tell you. That's all for now they are going to, yes, they are going to. So what else? it makes sense to wait another minute.
1:37 Here. And I'll start, as usual, with presentations of yourself, colleagues, partners, friends. I will be handing out thanks our sponsors, of course, where would we be without this one, which is missing because We get everything for free. That's why share experience. So, it connects, connects. Well, let's not tighten, and I I'll start. I'll have a look now presentation. All that remains is to find it. Here she. Okay, top, sheriff. So, tell me, is the presentation visible?
2:26 Yes, you can see it. Everything is super, excellent, Thank you. Ah, here we go. Let me tell you about myself. There are probably many people who today they came, they are approaching me right now They know, but some people don't know for sure. A, that's why I think it's important to tell and why, in general, today a conference is taking place. At the same time, Who am I anyway? I've been in it for many years entrepreneurship and for quite a few years in investments, mainly venture capital, but not only. And oddly enough, I am for these moved from one position to another over the years another, it was exclusively entrepreneur, then tried investments, I liked it so much, that I couldn't refuse. It became mine mainstream, the main thing I do. Then I did this for many years. I'm like the main focus of its activities. AND then at some point I realized that well
3:12 Where would we be without entrepreneurship? IN In general, I combine them. And a great deal of observation of different things businesses, for various projects. And I am very I invest a lot myself and am partners of the Yellow Rox Foundation. Here is mine good friend and partner in Yellow Rox Sergey. He will tell a little today about the fund. And at the same time I am on two I am often on both sides and I attract money into some projects, into startups fund and invest myself as an angel. invest in Yell Rocks funds. AND It's very interesting to have this experience, being in different directions, and understanding, how entrepreneurs think, how they think founders. And today we are just let's listen to how our people reason and think founders, founders of our portfolio projects.
3:58 Ah, the idea of today's conference, huh, originated literally no, in fact It didn't start long ago, but now it's finally getting going. In the end we were able to put this together conference quite recently. And that I've always been hooked when something some time ago, a few years ago, my a very good friend and I consider him a good mentor, shared this idea. And I am one of different investors in Doda pizza, and we they discussed it, he too, well, by the way, the very first investor in dodupitsa, made there are much more than 100 x's on this one investments. And so we discussed why he made a decision at the time invest? He went even further earlier than me. And why is it there for him? did dodo turn out to be some kind of investment?
4:44 So we discussed, discussed, discussed, and he shared this cool thing, that it is worth investing only in what it can't help but happen. Then we in the context of that conversation the discussion was generally about investing in businesses, in projects, startups, but later we returned to this in our dialogues phrase. And she became a motive for me in making, well, some important decisions. It's worth investing your time, your money, your strength only in what is not it may not happen. This is some kind of interesting filter. And uh I'm convinced that AI cannot not happen. Moreover, a this phrase, well, it's constantly floating around there in the media, and not only in the media, in general, around. I think everyone knows very well, read the news a lot.
5:32 even some form is formed. But literally a couple of weeks ago to me I came to the realization that in fact I already did happened. And, probably, it can't help but happen, but it is already possible change the wording. Uh and since he is happened, it is very interesting to see on how he already, uh, changed the world, and this is already happening right here and now. Oh, and in our evening fund we we invest in projects, a, which, m, saddled, in essence, technologies, saddled AI and, in general, they disrupt their ring, change their niches in order to become winners, become leaders. And here it is
6:18 I had an idea, since the world changed, since he is right now changes, then who else but our portfolio projects, founders of our portfolio projects can not share with us with my experience, my practice. And we have there are already several funds, in fact, controlled by Yellow. And on the slide there is some kind of set of facts. A little bit I'll pass the floor to Sergey later To Bogdanov. He will tell you more about the fund. And the fund is essentially an investment in some future. And of course we we invest in that very future, We invest in those projects that, a, often use AI and achieve, well, some incredible results, conquer their niches, disturbed by markets.
7:04 Ah, and I want this world, it became available not only to those who is engaged in venture, not only those who invests, not only to those who builds such projects, well, any at all people, any entrepreneurs, even those Who is engaged, well, let's say, classic business. Aa, and one of the best decisions in its there was a time in my life, it's something that, uh, It's really cool to do, well, your own thing some kind of environment for yourself. We are in our own time in the fund in Yell Rox invested in another project that already used GPT another second version in 1918.
7:51 And the project was engaged in helping e marketing marketing built marketing companies, helped develop texts, various creatives and and so on, automating these processes GPT account. And then I got it some kind of conscious interest in neurons, but then it was too difficult, it was necessary understand machine learning, that is there was no such consumerist product. But after it appeared CH GPT, the whole world is talking about it. And I was convinced that this was exactly it. life-changer, something that is already happening now, what changes the world or certainly will change it in the near future. Well, Apparently, as of today exactly like that is happening. And I started every day use, started to practice, started
8:36 think about that, where can I do help. И с каждым днём с появлением new models, new technologies, new Well, in general, the tasks are becoming it's easier to solve everything. If earlier at all It was impossible to solve some problem, then today, it turns out, this is being done very easy. Thanks again to AI, ah, you can collect on the knee in an hour Landing without a designer, without a marketer, naming and so on. Ah, literally this service that helps with ah make pretty design and write beautiful fonts and does not allow a person should allow himself to be clumsy. So, uh, carried away by all, I I realized that the best way I can
9:22 pumping yourself is to create an environment, unite with the same like -minded people, and I generally techno-optimist and even, perhaps, a little bit I believe that it is not far away singularities. That's why I'm in some kind of the moment realized that it would be cool to create club, create an e community in which You can exchange in bulk. I definitely don't one such fan. Definitely not I can't master all the tools, all the technologies, all opportunities, but it will be cool to Other people came with their experience, shared my experience with me, I shared with your experience. This is how the club was born, who wants to join. And at the junction of this idea that you need ideas that you need to look at how The world is already changing now and will change
10:09 in the future. And look exactly at practice and not only read news, but try to feel it with your own hands, and try to do it every day and We'll take Yellrock, we'll invite some of our guys portfolio founders of our portfolio projects, and they will share with that experience, namely practical cases, how they change this world. Aa That's why we have four speakers today. We Of course, we gathered everyone online, and, so that as many people as possible learned, and adopted some experience. The conference format is quite standard. 20-25 minutes for each person to perform speaker and then a short time, minutes
10:57 10-15 questions. Well, in the end, like me He said there would be autopathy. And - to me it seems like the best thing that can happen today will happen for every participant, if he leaves today with the thought: "What, "Was that possible?" And he will go with this thought but to do something. For example, it will work try some new instrument, for example, he will call one of his colleagues business partners in life and will say: "Listen, I heard this thing, I was surprised, it was wow. Let's try it Same. Let's do it in our own business, in our own project, let's try this one tool, let's take this approach, and let's get in touch with Vanya, Sasha, Roma, Sergey. Let them share with us contacts, experience and will help our task
11:45 "To solve". In general, for this, only for one, so that, well, I could put this conference together, so that people leave today with a wow effect. I really want this to happen. At the end we'll try to make some a survey for someone to share, well, so that everyone could share whether it was successful This. And, ah, this will probably be the best reverse connection, did such a thing appear, was it formed is it like that, huh? wow effect. It's a bit of a mess, but I I'm worried. Ah, but that's how it is. So, uh, I myself, as I said, entrepreneur and every day I am faced with some problems and each and I leave I remain an investor and I also encounter problems like investor. And in our fund, we, of course,
12:31 we use some amount tools to make things easier a job for yourself. So that you understand, in venture fund, since we have a fund early stages, we review them every year thousands of transactions. That is, into our funnel 1,000 transactions are included. Can you imagine how much is needed? resources to review such a volume, and projects? And probably no one represents who does not work as a venture capitalist fund. Well, I saw exactly what was coming to us The guys and colleagues from the foundation joined in, who is directly involved in this very work, reviews thousands of transactions. And of course, it has become much easier to do this, review, make decisions thanks to AI. And, of course, in their own projects, in businesses, but really everything marketing, all kinds of sales, all kinds of things some scripts, feedback loops
13:16 for sales people it definitely becomes easier, automated by AI. Definitely already you can use bots, definitely already you can generate content, be it texts graphic and it seems like AI is on the way, the one that can already be sent to production. It can definitely be optimized processes, you definitely don't have to hire extra people people, you can definitely increase it the number of hypotheses that can be test per unit of time. And all this thanks to AI. And all this thanks to and language models, both graphic and video. And the most interesting thing, perhaps, is what is happening now is exactly that try to combine everything, build some kind of agents or something bots that will perform part of this work with minimal participation human. And I have conviction,
14:03 that since I haven't stepped in yet, he already has won't go anywhere. And it's not clear how much left until singularity. Exactly that one business and the entrepreneur who I haven't started using AI yet today of his daily life, has already fallen behind. It may be so much so that in a year he It will become the very dinosaur. Only it won't be a comet that will cause this one's death business, and AI. And here is one on such a philosophical level note I'm finishing my speech. I'm transmitting it now a word to my good friend Sergei To Bogdanov. He is the founder of Yellrock. He will tell you a little about the fund and share what we do in fund, what projects do we invest in, and, what are the possibilities? Sergey, to you
14:50 word. Yes, Roman, thank you very much, eh, for that expanded a expanded story about the goal conferences. I remember we started with you discuss this somewhere, probably in November, right? And then, in January, met Mrakesh, we do sometimes all sorts of different trips, and here is Mrakesh we were going to meet in January in a company entrepreneur investors and in the format Open Space, when you arrive and here it is over the weekend Discuss all issues that are important right now to you. That is, on the spot the conference is being formed directly. Here I am I remember that we had a separate one track, we called it AI, that is there, probably, half of the questions are one way or another otherwise they were related to AI. In general, we have, It seems like it was just at this event and it crystallized that it seems generally no brainer, yes, what to do conference, of course, and that's exactly it
15:36 I think, yes, it's really cool that We were supported by portfolio founders companies. Thank you very much, friends, what it really is, it seems to me, great idea to talk about how you I use it and what about it in general you think so. Let me tell you what we We are thinking about AI in our fund. My presentation is probably also visible. Ah, op. Well, actually, briefly a little bit about us, about the foundation. Who doesn't know, We currently manage several funds. And in the current fund we already have, uh, today, exactly today, that which only that there was a press release about the deal, uh, thirty-ninth in the current fund. That is, quite actively we invest. Last year there were 17 transactions, we invest at early stages. AND in general, but I think that practically all, probably, probably all companies,
16:22 which we invest, one way or another are related to AI, that is, it is the application of AI somewhere. Well, these companies anyway They use AI very heavily. Besides that, what we invest, we have enough lots of different activities for entrepreneurs, investors. We drive around to all the different cool places on the planet with our Nchregato. Here I am literally the day after tomorrow I'm flying to Rioneira, where we have it will be the thirteenth Venchu Narigata. We make formats like mine Here's what I told you, Open Space. Lots and lots What else are we doing? I probably won't be there linger on this slide for a long time. IN in general, in short, if we talk about focus, then we invest at an early stage stage, on the presidium and sit. We try the first person to put it exactly on the early stages. That is, we are watching the first one queue for command and on the erenok that the team wants
17:07 really bring out the products. Us it seems that now it really is golden time for investment in an AI company because Well, personally, it seems to me that this is it here is the technological wave that now it's coming, connected with Iy, here it is said, yes, about the fact that we are close to singularity point, in fact I agree with this. I think that now, uh, many markets will be redistributed due to the fact that they are small and fast companies will bite off large shares the market is already in those companies that will take longer to turn around. How are we with you? we know that a startup, in principle, the only one, yes, competitive advantage over a large corporation - It's speed and flexibility. Just in general right at this time, when the technological order changes when All fast in all markets it is redistributed, just these are the elements startups. And that's why we are at this time
17:55 We are investing very actively now. Well, accordingly, after we invested in the company, we continue up to 2 million dollars. In general, we can more. Last year we were on one of deals, uh, together with our investors, who receive newsletters in our transactions, more than 10 million dollars. That is, it happens differently. A, Well, actually, We are looking at web3. Actually, a couple of deals just for infrastructure. Well, actually, it's simple AI couples therapist. That is when
18:45 or just people want to improve their relationship between husband and wife or girl and guy. Actually, not for everyone is available Dear, but, in fact, guys, this I do the same thing. And in general It turns out very well. We are in this we believe. Here. Well, and accordingly, here it is Also as an example, e, the company of the letter Alexey Potalo, who before built a business in this market, by essence, working in the tutting market for, AE, college and universities and universities and developed the company before revenue 20 million dollars per year. He says it all started after AI, coming AI coming awareness that it seems that the market is very It is difficult to grow business further. Quicker In total, it will stagnate. Speaks, I decided to lead this movement. All in all, Through the AI company to kill his old the company is essentially building
19:32 AI Kupayla for university students, which helps by and large study. And now it's more and more More legal history. In many Universities are already, well, it is considered the norm, because it is strange if the student does not use, yes, AI and, as it were, learns by book. Here, accordingly, this is also the company that we are now We are investing, we have already invested. Actually, you can do the same for this one I'll come. By the way, there is such a Telegram bot, if you go through the QR code, there you will see other transactions that we enter, respectively, which we we are posting it so that it can be join if there is a location there, Certainly. And before I pass on the floor goes to our first speaker, actually, briefly about our nearest events. We are our next openace We'll do it in the Azores. This does anyone know, in the middle Atlantic Ocean between Europe and
20:18 America. Let's get together for the weekend. Well, accordingly, whoever wants to can do it later will wander around the mountains a little. More a couple of days. And we're going to Italy in September. along the Amalfi River. Who wants to extend? summer is rapidly approaching us coming, welcome. Register. A regular cool company is gathering, 50-60 people, and we are doing very well we spend time. And, by the way, within the framework We usually do events like this too business program, which is now the lion's share of attention is paid to, namely AI. Well, accordingly, a couple of times Once a year we go to Silicon Valley also in the company of entrepreneurs and get to know funds, accelerators, entrepreneurs and investors gave it to such a deep dive in one week. Who participated in such events, they say that for one
21:04 more than 100 contacts per week to receive, but also to understand in general how he lives valley, and dive in fairly quickly. Ah, well, actually, let me not say it anymore I'll drag it out and then give the floor to our to the first speaker. This is Ivan Shkvarun, founder of Social Social Links. This is actually one of, in my opinion, there are currently no leaders innovation and technology on ASIN market. For those who don't know, ASIN is Open Source Intelligence is when guys can find information about a person or about the company simply based on open data on the Internet. Well, and, actually, Ivan with we will share the topic Dark Side artificial intelligence. you will tell us about the hidden threats that, in his opinion, view, can change business in the era of AI. Ivan, thank you very much for that
21:49 found time to join. I am passing on You have the floor. Sergey, thank you. Um, hi. Let me then now too I will share m yours screen. You can see, yes, now my slides? All Fine? Yes, yes, it is visible. Yes. Yes, I guess I want to start with this, thanks to the organizers Sergey, Roman and colleagues for a really cool event. AND I confirm on my own behalf that cooperation with Yellrock, we are a portfolio company for sure interesting and useful. Especially, uh, events,
22:38 which Sergey indicated are also cool are promoting. and at the event in Kremni Vodolini, I'm there on that slide too. was right there in these photos, guys, and I invite you boldly. And I will even note that despite the fact that I am there every year constantly and the first time was 15 years ago, I enjoyed the ride Crunchbase event in the right place entrepreneurial crowd. It's always healthy. So big respect and Thank you. And I want to tell you about dark country of Ai. I hope I am to you I'll blow your mind a little bit. Because that's how Roman said it, at some point I was covered by some topic. Yes. I got the same thing that time year when I heard from all sides
23:25 They say about what AI does good. II makes websites, writes content, uh, chatbots. I have these examples today too I'll show you. But since I am already an SEOFounder there are more than 15-20 years in areas asimta in Russian I can do it translate as information intelligence open data yes there is i always work with data with information and we are very much we resist crime more than 500 clients in pain than 90 countries of the world and saw that crime uses ei much cooler than business and including you and me And I saw it that year
24:10 Interview with SEO company Viz. This is a company, which was sold to Google for 32 billion dollars. They do cyber security The solutions are standard. And here it is His SEO said in that year Bloomberg spoke in interview: "Guys, crime is better than us use AI, they are cooler." Here Can you imagine, a company that Google bought for 32 billion, leader in the field I use it better than we do. And here I am in at some point it hit me and I realized that something needs to be done and something is needed launch. I launched an initiative to English Dark Side of AI, dark AI side. One of the initiatives that I tell and involve people that
24:56 у есть ещё и риски, вообще-то. And here it is and the dark side Yaya. And I suggest we start with a game. Apparently, we will play through chat with you, because we are offline. The game will be like this. I need you to try it guess, uh, where is the real hero and where No. Now we have, uh, on the left, on the right. Let's maybe try this chat. Please write, and now I will I'll figure out where my chat opens. Here. And how are you? do you think which one of them real? Right now, for 10-15 seconds, because we have timing. Hey guys,
25:42 please write, you can do it right here write left-right, I don't know, man, woman, m or and. I wait for about 10 seconds, and then I'll tell you. Of course, no one writes or writes. A, Okay, I see. The chat needs to be updated. I see everything, Guys, while you are writing, I will, by the way, tell you, that a study was recently released. Eh, I have There is a lot of this content, naturally. If it's interesting, write somewhere PM me on Linkin, find me, I'll tell you. E% of people can now identify what is modified and what is not not, and what not. That is, everything in general
26:27 without options to determine where something was with the help of aya, where No. In this slide the man is a real photo model, girl is Aitana. And the generated photo model. Interesting fact, she earns about 10-15.000 euros per month through advertising real goods. Respectively, The company made an AI model. She advertises clothes and cosmetics and earns 15,000 euros. And it is promoted by real people. Young woman not real. Cool, huh? Let's go further. Same game, same thing question. Man-woman, who is real,
27:14 Who No? 10 seconds and I'll give you an answer. Well, here things just started to go right away. directly with the correct answers. Oh, yeah. Girl, girl real, uh, famous Italian photo model, and I'm on the left generated, eh, also a photo model man. It was easy, wasn't it? And here it is then which one of them is real? Because here two men, eh let's be use left-right l or
28:01 p. That is, the question is who real? Here come the answers. Well, of course I couldn't on this slide. give a simple task, so let's just say a couple just a few seconds and I'll tell you what I'm talking about the correct answer slipped through. Both, of course they are both not real but here What's interesting about the case? This is very deep frot. Both men are one and the same the same man, actually. Colonel, uh, a military colonel from the army. He fully generated front. And he cheated a girl on a woman for hundreds
28:47 thousands of pounds sterling. Respectively, the company was such that they united online and offline front. That is, he met a girl whom the robbers found out that she had some money. He met her through social networks and communicated in such a way that even sent real gifts, flowers, decorations. bags and it turned out full 360 in VIW attack. And in the end, uh, She sent him hundreds of thousands of pounds sternikov. That's the story, right? Accordingly, everything is completely everything generated. Ah, well, the result of this in total, yes, as I said, that moments and
29:33 situations when you can in all this figure it out, it's rapidly flying towards zero. This is how Roman said that we are already in AI, We have been in AI for a long time, and there are already certain structures that e learned to do it better. And once again, because I was always in the know security, I will be e very much highlight cases related to ours, including, with you, security, with business security and how using I carries risks. I'll start with the bright side, though. I also want to highlight some things for you the cases are so relevant and interesting, like I are used and as I personally think, which
30:18 his best side. And we are in ours companies are also part of this, of course, we use. assistants. Today I will show you one case, but definitely it is something that can work in mode 24x7, uh, because it's work with content, and all current versions are different I'm from different companies, the strongest of them country is work with content. She is not All these models were trained on the data, yes that's why they work best with data. There is a predictive zone analysts. My personal opinion, predictive analytics and any other analytics, it's very good now works where data is handled, but it is a proven fact that I can't предсказывать поведение людей. Maybe,
31:05 it's because we ourselves are people, uh, often We are unable to predict people's behavior. Still, we are at the stage where we It's hard for us to be with each other. That's why we we can’t train the models, and they still haven't learned yet. - and real life experiments when they tried use AI for forecasting human behavior. Or, as you know, there is I think Minority Report is such a cool movie It's called Minority opinion in Russian with Tom Cruise when they were trying predict whether this person will be an offender after many years or not. Here no success has been achieved here yet, because what is this about people, about behavior. But where this work is about data, where it is possible to construct some historical trace, this predictive part is real Works very cool. Marketing as
31:52 Roman said, of course, because it is content, this is design, This is a large volume of data in in real time and response to changes. Routine tasks. So many We talked, of course. and, uh, question research, because again, when a very large amount of data is needed analyze and it can help you bring to a certain level innovation, without such work very much hard. There are already many proven ones now examples of companies that were able to analyze. That is, some guys analyzed DNA, other guys analyzed all the medical information that has accumulated there too base, a third more, that is, when needed analyze a large volume
32:38 information, make some kind of it conclusions, and this will affect research, innovation, me and best Here Working. Oh, well, let's give a couple of examples. I'll tell you, uh, which, mm, well, they I really like them so much that I I wanted to show them to you, well, just at the level of large and small companies. This is the McDonald's example, if there is one interesting, I'll give you all the links I'll send it. They naturally connected maximally, that is the meaning of McDonald's in a nutshell, just in case, yes, it is It's not a hamburger business. In fact, This is a large franchisee and developer business. Accordingly, when the franchisee takes equipment to make business, there is a problem with service The equipment is huge. Respectively, they connect all this equipment to
33:25 cloud servers and started using II for processing all data that come from this equipment. And the funny thing is there was such a thing that there was a problem with equipment specifically for ice cream, uh, Here McDonald's frozen, yes, which are there All children, not only children, love. And I am Iyka I was able to, by analyzing all this data, predict breakdowns and predict to the owners of local restaurants McDonald's on when it's best to perform, what control, adjustment and maintenance equipment that needs to be used just take any equipment, there it is important that it is agreed upon when you you open this network. That's why history
34:13 here on such volumes as at McDonald's, processing of data received from equipment into the clouds, their processing and Prediction of maintenance of this the most equipment. If you do it on time maintenance, you reduce the risk failure. Failure is simple and losses. The next case is about eBay, and this is 100% marketing case. There is a special one there team, which has investigated the best application AI in marketing on the example of ebay. There, uh, if I'm not lying, in my opinion, almost 2 billion items of goods. AND Can you imagine, all this is needed
34:59 promote and promote. I'm afraid imagine how huge there is number of companies online is starting. They went even further. They decided for, uh, certain segments try to launch goods several m individual companies for their own microsegments. Accordingly, the volume, the total volume of different number of companies, Which was launched by Ebay, colossal. And this is the official release, describing case. There is a link too. If It will be interesting, come. People described the example of Bay, how they did it, how not what it worked. Very cool case exactly marketing. Next project company
35:46 Sefra. Guys guys, the company introduced Chatbot on the basis I am in order to tie the entire user experience from the site. Before the real entry on the Makeup session in offline. This is a cool number. Here project result. They increased by 30%. customer engagement and 15% sales last year. This is how I've been all my life I worked with data, I love numbers. Necessary understand this innovation is not for the sake innovations. This is a 15% increase. sales of the company SeFO.
36:31 I don't think the company has the volumes right now. I remember their annual revenue, but on their In this example it is a big company, yes, in areas, and Beauty in cosmetics and beauty Spa. M cool figure, 15% increased sales. Accordingly, II is exact helps to collect huge volumes personal data. This is a fact. And Aika is the best in general works with data in different areas applications. But it is this part that carries to myself and risks. And I ask you not to forget that All that you do somewhere, remember,
37:16 how can the phrase be used in court against you. There are criminal structures, who follow you, us all and They think how to use it about you. Accordingly, it's all about Defes and so on, and so on. And here it is These risks that I want to highlight you and about them today tell. A The first biggest risk associated with this - these are fakes and disinformation. Here just one fact. According to data international economic forum, misinformation was chosen the number one risk for all of humanity for the second year in a row. We analyzed risks of the World Economic Forum over the past 10 years. This is public information. And we
38:03 We looked at how the risks of 10 years have changed back and now. Now if 10 years ago Everyone shouted that there was a global global warming and we will all soon die from that, that the glaciers melt there, and we have water flood. For the last 5 years everyone has been talking about technological risks. And the last 2 years, in the twenty -fourth and twenty fifth year this February again Disinformation was recognized Imagine the number one risk for the whole humanity. This means that It is simple disinformation, u, mm, maybe Why the risk? She with the help of disinformation can be manipulate countries are in their interests. Well, what about? unfortunately we see yes, that's why it is
38:49 risk. Further, of course, Cybercrime and data leakage. AND here I will say that such a fact, the cost one fraudulent transaction taking into account M dropped less than 10 cents. I'll give you an example I'll give you one like this. I think you me you will understand, yes, these The number of centers that call all the time and by hook or by crook Trying with you, people, for everyone steal money. Just in different countries it's different. If earlier it was necessary 100 employees call center and which will sit Call, and before that another 100 people Looking for information about you on the Internet to Understand how to call, well or somewhere they buy it, now it's there and two
39:36 engineer and Ike. All. Again, if Interesting, I will send a confirmed fact research, like people right done, proven. But overall that's how it is it works. how do they collect information using traces that you have left behind about yourself on the Internet and the darknet. Respectively, ordinary people then Start deceiving and steal ours with you money, and companies are deceiving with the help employees. Respectively, they collect information on employees, this is called social engineering, Social Engnering, and through weaknesses from such employees make their way inside the company, to steal data. And they are already doing it not people, Aika does this too. Accordingly, there is discrimination,
40:25 This, of course, IA generates a heap content, what we talked to you. And the last risk is a loss of control over the brand. And I'll give you this example now. I'll bring it. Aa here very quickly couple examples of the dark side of Ii. You may have seen many famous The media picked up this photo and her They promoted it, but it's fake. On this one There were no photos of Benjamin Tenyahu, he wasn't standing there. Her tier is one of the media about promoted. Well, that's just how it is a piece of projection, how can could afford it. Example about Coca-Cola is very cool. I think we We all know this advertisement with you New Year,
41:11 Yes, my children have them. She generally associates With a node, when these are these here uh- trucks. But the fact is: Co-Cola decided to use the egg in order to Update this advertising video. And they did it posted in Internet. People voted against it, and They wrote that the magic was lost. No need, return us the real людьми сделанный роли Кока-Колы. We are not We want a new one, I'm generated. We want real. Yes, also at the level of feelings. People after all They want to see and communicate people. And here it is indirectly, you see, it even played on video with Coca-Cola. If at all now accomplished with the help of Yaya, then this is it
41:58 This case is famous for 25 million dollars. And the same thing happened there. There is IA generated with And Crime generated a multi-move combination, how are they with the financial officer -e It wasn't stolen, he translated it himself. And in in the end it was cool that he the boss called via Zoom, and right there there was such a board of directors, and he told him said: "Yes, pay, I give you the command." Well, the employee paid. And all this happened fake. There was nothing real there. AND The man transferred 25 million dollars. That is It's not even like they stole it, yeah, sort of I translated it myself deceived. And about the loss of the brand, this one case when Kriminal launched the platform Bitx, and they, using Musk's brand,
42:43 began to promote their platform, where Mask I the exiled one said: "Come to me on the platform, invest." Mac, конечно, немного сам виноват. He is like that Dogs can, yes, send it into space. What people actually believed that, uh, like, the mask advertises this, uh, huh He knows how to advertise, and they really started pay. And there are only a couple of days left enough to play huge amounts and run away. But the point is that the brand can be lost not only we fight these cases, even at human. And now a popular case is that if in the company, in social networks begins some kind of advertising will start, real
43:29 advertising a major brand, then there is crime here he comes running and launches a similar one advertising, well, fraudulent, trying to snatch it part of the traffic. And we with ours We are trying to produce products catch generated fake advertising to protect the brand, real brand, yes, the company is from such violations. Why? Because people, who will buy goods from crime, they then who will be blamed? They will blame a real brand because they are not immediately will understand what happened. And it turns out, the brand suffers, the reputation suffers, reputational risks that one way or another otherwise they will have a different impact on finances and on income. What can we do together? do? And very five simple ones
44:14 recommendations that, to be honest, I I do it myself. And somewhere we are more of this we are promoting, somewhere less. First. Eh, when we are in a certain community on we are discussing this topic, what could be more just to help, I personally really believe in this history, in marking. Why? Because that, once again, less than 0.5% can determine if i generated content or not. So I know there are a lot of them now There are already cool startups on this topic. And I think it will be very effective. Even at the level there, I don’t know, legislation, maybe it's necessary already accept that i generated content should be marked, otherwise not recognize. Further, there are tools on the market protection, yes, protection against digital risks. E, the sphere of products is called digital
45:00 Risk Protection. They are already ready. We have They, of course, are, too, and something we are we are developing. The market exists for both large and small companies. You need to understand that Your digital assets, they are at risk. What is a digital asset? This is your website. your domain. The most amazing thing is, even photography and digital yours your SEO profile or exective, this is also an asset, it is also under risk because we saw how used Accordingly, you and I live in an era, when anything can be used
45:47 crime. used. And this needs to be monitored, really need it track. A further, uh, when I said Media called fakkekeing. And so, for example, BBC introduced even 2 or 3 years ago The project and the department are called BBC Verified. That is, a real big one. Media should not release anything in production if they do not confirm that This is true. And here is a whole department sits in BBC Verify with the help of number, synth of solutions, what we We are engaged in order before something Publish, check and prove.
46:33 True, it was a fact. True, Netinyahu Meet with Trump and Musk. Is it true, These are photos without the span of a generated participation and so on, and so on. And I I think that at the media level, this will be, uh, such a mainstream soon, Because it must be done. Who, well, the media must answer, yes, for what they publish, otherwise trust and So already blown away, but where else does he more take on? Well, the last, but absolutely not by list, but by importance. And, uh, for what I really care about is training its employees. Now if you entrepreneur, manager, then first you should start telling the story your company, take on this directly mission and since this is an AI topic, yes, no
47:19 forget that AI has a white side, I I call it Bright Side of AI, but there is Dark Side of AI, dark side. AND you need to start with what you need understand that we have been in E for a long time, and this can be used against you. That's why you should start watching yours risks and different ways to start study. In confirmation that this is it's been mainstream for a long time, I want to bring you this is the deal that was made a couple of weeks ago, I think. Open AI with Andrejs Horwitz invested 43 million dollars in the guys Adaptive, which are prepared by training courses in Cybercriticism, huh? That is, they teach
48:04 employees of companies with the help of their applications that simulate attack, they teach this risk. And here it is Open AI is already investing in companies which teaches the risks of those who use their Open AI is on the dark side. Do you understand what is happening? And it's simple fact. This is how I can confirm that to you what I'm talking about. Well, in conclusion, I I completely agree with Roman that we already there. There is no stopping it, no matter what whoever wanted it. And to the answer, why is it not stop why not change it my answer for myself and for everyone is this because it's called curiosity. I remember they told me, Why Open AI can't be stopped inside.
48:51 Because there are people sitting there who think: "Can we do something cooler? What? it can be done if there are still 100 servers there and an even better model? What else? That's what such curiosity. It's curiosity, when we really want to know if it is possible cooler, but is it possible to do more? Is there more? What's over there? Remember, in all the scary There is a moment in movies when: "A let's go and find out what's there." Well, and everything ends badly later. This curiosity. A man cannot conquer his own curiosity. We are definitely entering an era cyborgs and yaevs. The only question is whether we will are we insured or not, so that get insurance. That's why I am very much to everyone e with you we will be on the bright side Aya. And for this you need know what the dark side is, right?
49:38 So let's learn about the dark side, but we will be on the white side. Guys, that's all from me. I hope so I was able to blow your mind a little. Ivan, Thank you. Yes, the beginning was interesting. I see that from the votes that you organized in the chat, and many people have good observation, because often guessed and there was no such thing, which is completely, completely random. Oh, and, well, and, of course, this is about Darksay was Interesting. So, I see, now it’s possible, We have about 10 minutes to ask questions, can we? submit questions, you can write in the chat. Ah, I guess I'd be the best one read out.
50:23 Так, а вот Игорь спрашивает. Igor Mikhe, by the way, my partner, colleague in, well, co-founder of the club "Me and the Practitioner". Playing, Come on, you, and with your voice you will ask. You seem to have one right. No. Ah, colleagues, give me, Please give Igor Mikheev a microphone. U I don't think I'm here either. There is no possibility. Okay, I'll read it for now. Ah, Vanya, tell me, are there any projects? which develop tools for protection against Froda based on the reputation mechanism? Yes. I would divide it like this, there is methods, but there are
51:09 instruments equals tools or applications, yes, well, or products. There is both. Here is the area that I designated as since it's called Digital Risk DRP protection. You can google it or here Therefore, there are both methods and tools. the game is still like a virus, antivirus, because seems possible. That's why The main task is as quickly as possible this Takedown, e, to minimize the risk. But, uh, it’s impossible to predict completely directly. For example, I will explain such an example, yes, to
51:54 it was clear. Do you have any website? He has, of course, a house, uh, domain bought. And what do they often do? cybercriminals? They register like this the same domain, like yours, but with one letter or a different symbol. That is, if You can't look, you won't even understand directly to the domain, eh, that he's different. And then it starts up Frodnaya advertising that makes a landing to the new domain, which is the same as you, but differs in one symbol. And on in fact, if, for example, start monitor resources for domains, similar to you, to yours, then you can minimize the maximum time. by takedown risk. I did this even when I was
52:41 an employee in one large companies. We tried to monitor, for example, there are all certain images securities, issued with certain there words or codes, such as we had are needed, yes? That is the same thing happens with the domain. If someone registers a domain there, I don't know, let me use an example Yellow Rox Yellow Rox 2, but it's the same dangerous. Well, that means someone really did something. is going to do with association. Measures can be taken confronting. Me a couple of months ago some guys made copies Telegram channels. There in one now 20,000, in another about 10,000 people. Well, what's the majority there, I guess? bots. And so I want to tell you that I
53:28 I feel very uncomfortable because that they just take it there, well, really my photos are there something post yourself they finish writing and sell something to the people. Here. Well, there's really nothing you can do. So here we are there we write in Telegram and, of course, this it's a really super uncomfortable situation. That there is, well, it's just, yes, a new reality, Yes. And this is the third direction, by the way, which you said because when identified, identified and all people as if identified, still separate there is an operation, how to do it takedown. Moreover, legal takeу is a whole also businesses, because, for example, there are things that can be done directly through the court or through platforms different, yes, there request a takedown, and here's an example of telegram and channel, who you will be there asking and saying, yes, Well, it's not like they have the right. They don't have
54:14 right what? Yes. Well, this is real another problem is how to do it takedown. Well, yes. That's exactly it. That's why, Igor, there is uh as there is some work practice, I can share. Here is Vanya, but if this is it, Well, in general, this is how you are Do you have any idea what will happen next? Here you are In my opinion, what you say is correct it will be such a constant, yes, struggle. On the one side, Well, the same guys from Liter, yes, these are the ones we are investing in now, they have there is even a separate, uh, such a feature, It's called humanniseeer. That is, they they make texts in such a way that it is, well, as if a person wrote and even there they remember the style of writing e student and then everything is like in one in style there with approximately the same they write the word the other way around. That is, Well, it's really very difficult to tell the difference.
54:59 And so, well, that is, it seems like this there will be a constant race, yes, there distinguish between me and not me. unizers will be More and more effective. That is overall this is how it will all end just that it will be, well, sort of identification of just a person in all these things. Well, that is simply that something to correct a little and actually I bless, yes, this text is like I think there will be a period at all cool because we will to be behind progress. And my personal the opinion is that it is really really left
55:44 A couple of years in order to have time for something Make so that we are not lost here. We, I mean people are not lost. AND I have such an analogy that we do not became like ants now. They seem to be live, but we are not very attention we appeal. Even if we distribute a couple, well, It's okay that humanity no ants, e definitely need something do. AND History with E. Eagente Against another Eagent, it exists. Therefore, my person is personally such that or otherwise we must come up with how we Spring to cybergtechnologies for in order to strengthen human functions. That is, I believe that Man Plus AI is very, very cool, what will allow humanity develop.
56:30 Not that replacing a person. No, I'm in I don't believe this. I believe that man is a plus and We must learn to use in strengthening yourself. Not so much work, but go to the level of development humanity in terms of innovation and so on, and so on. Because Everything that you described will be so. And already, Yes, influence through misinformation on the society is colossal. Statistics It is proved that Yaka in 30 minutes lumber a person so much that he'll go there and do something wrong something. And I will do it better than a person, because I will get better In relation to you and feels your sensitive moments. That's why I'm with
57:16 I work as a psychologist, yes, because he learned to understand by communication, how to you Better to drive up, like about you there manipulate. Oh, and there's more. I'll throw you a story to blow your mind, What now a new wave of development will appear Viara Yara, because, remember, there was wave of augmented reality, and with with the help of this whole industry died out a little bit, yes, many and now she will soon sooner or later will explode. Why? Because it will appear opportunity using the right ones gadgets, it is really possible to move into a world where and the rum will come, as you said, singularity because we don't exist at all we will understand where the truth is and where the untruth is.
58:02 And I think we have to come up with antiviruses as I call them, yes, just it's easier this way, people know what it is antiviruses, in order to minimize risks and give more chances for humanity. And in particular here We are trying this within the company study. These are my super-quirky ideas. for the next 5-10 years. Otherwise I don't believe, that we will remain at that level existence, where we are now as people. Ah, thank you, colleagues. Forced to stop right now a discussion so that we were within the timing. Thank you, Ivan, for the presentation. Before we let's finish already, well, completely on this topic Darksay says, I'll share mine now wow insight. But before that I ask
58:48 participants, and if they also had some on-site on the results, huh, Ivan's story, write briefly, literally, there in a few words, if something came up, some wow effect. And I always had it conviction, but there is a legend that in general there is a porn industry the engine of progress, and industry, It is this industry that is most often uses innovation, takes it and strongly actually affects how the technological world is developing. Here you go for me today it seemed like a wow effect, what in the case of Ayaiya turns out to be that perhaps even dominates in this case not porn, but aa criminal world, which It turns out it can be better to use and tools for, well, it's clear, their not very not very good for us
59:34 problems. Oh, guys, share in the chat, Who had any insights or anything? Wow. Ah, Ivan, thank you. Then let's move on to to the next speaker. It seems to me that Everyone knows Roma. Well, or almost everything. Difficult don't know him. Quite public, quite famous, charismatic Roma. You can even see it on the video right now, How charismatic he is. Ah, Roma, hi. again. Ah, Roma is a serial entrepreneur. Ah, serial venture, I would say an entrepreneur. Many businesses built. That's basically it connected one way or another. I think, superpower is marketing and sales. And now, it seems, I am starting to tell everyone the motive with kimarketing. At least I think this part is like that I know Roma from his professional activities, heard. And finishing, well, the most
1:00:21 Roma himself can probably be the last one tell about the project. Here is the penultimate one focus, it was largely about marketing sales, about what Roma is cool about understands it, knows how to do it on ours in the eyes as well, ah, cool stuff built, built large systems on sales and in many places where I used, uh, just AI. And somehow he already shared it here also such an interesting site, that, what could be done there for six months, a year back with a team of several dozen man, now I can do exactly the same thing the most to do thanks to, well there, developed technologies and again accumulated experience and practice. Do teams of several people. Well then it is possible to reduce the team by 10 times, to do plus or minus the same with the same efficiency, and maybe even better. This is exactly about efficiency, about processes, about that, that means, about,
1:01:08 probably more than one eaten dog. Roma Will share now. Roma, I'm passing it on to you microphone. Yes. Hi guys. Thank you Thank you very much for the opportunity to perform. Here each about something in Shiva, both in the bathhouse. I will talk about marketing today and sales. Here. Ah, so what do I need? I want to tell you, yes, I do I completely agree with your point, Rom. A lot has changed in the last 2 years. And of course, like this is what I really like I really like it in all of this, it's in that, that in marketing and sales, where there is a large, often imperfect processes due to human factors, you can do it everywhere very-very cool processes using and agents, and so on. Now I am I'll tell you about several processes. Well, I actually have no content, huh? for a few hours that we are
1:01:54 Ii's help was done. Here. But I will try how to tell the most delicious part about this. А значит, а первое, да, первый The test, which I want to say, is what, ah, well, first of all, yes, we are now we are making a school in Germany that teaches migrants, but different professions. Here. AND We, uh, are doing this business AI first. Here. So what does this mean? This means, what, uh, in the educational track in our, Yes, and we use GPT copy-pailot. This, in short, a thing that allows build an individual process training for a student depending on its psychometry, depending on how it interacts with, a, content, depending on its technical and general educational in general background. That is, in this way,
1:02:41 base a GPT, in fact, based on communication several neurons, we build personalized content for everyone from our, uh, students. Here. That is we don't hire people who currently have no, uh, advanced skill use of LMA, some-where even, and, advanced construction skill agents. Just because a person, who has, a, skills, aa, and skills in using neural networks, plus, a, as if, a, which is twisted on maximum curiosity, that's it research skill, they really now they get super big competitive advantage. And me in general I believe that dawn will come now companies, of which there will be very few, and, a person, but which, relatively speaking,
1:03:27 that you can orchestrate practically all the work of the marketing department, hiring just a good CMO, giving him a big salary, much higher than the market, but which will configure different, uh, processes through AI agents. Here. And I will tell you Now about some of these processes, which we built ourselves and which we have we are in this stage construction. First take. And we are in Last year, in general, they discovered, what, oh, just a second. A first take, we last year found out that m a is now there is a big battle going on between TikTok, YouTube and Instagram. This battle is for the attention of a person and she goes like that weapons, like vertical video. That is vertical videos, they have a large very adjective among the audience
1:04:14 target. These are reels, this is a TikTok all video content and these are shorts, if we We're talking about YouTube. The funny thing about this the promotion channel is that if you right and if you right and if you do it according to a certain methodology streaming creation of this content, then there is a chance that YouTube algorithms will find you, Instagram and TikTok will be, give you views from those people who are not your subscribers. And a in There are several aspects to this methodology several parts, how is it correct needs to be done. The first part, it It's called, we call it trendwing. That there it is, that you you find 300 dash 500 accounts that make content for your target audience audiences and do it successfully. That is
1:05:00 like rails are recruiting them like hundreds of thousands views. Oh, and you copy reels, which they do, a little bit adapted script for yourself and integrating there either your product, or what you want integrate inside. Actually, you you take the flown reels as a basis. That do you have a process in which you You analyze there 300 dash 500 accounts their own or competitors, or those who makes successful content for your target audience audience. And do you transcribe this? content, that is, you get it out of it scenario. In fact, it seems like every video - this is a certain set of parameters. Topic, about what video? The hook is what happens in the first 5 seconds of the video. And it exists Visual, but there is, as it were, textual. This content content part, that is like ah what do they say in this video? This
1:05:46 Which is the type in this video. AND first, in order to, in fact, to collect for oneself, as it were, raw materials, yes, for so that you can, uh, analyze and you, ah, who are you looking up to, ah you collect a database of accounts in such a way a large, big exel, which in определённый ряд параметров. Further on It is important to see, ah, which of these The video is diagnosed with medianno, very multiple More importance. That is it those reels that fired and which, many views. You collect from this what shorts like Bysov, yes, with
1:06:33 decompose. So you start how to crush them into parameters and, Actually, use these parameters In order to produce actually YOUR, Ah, produce your own realgs. a full -fledged sales channel, you need make 2 tyrantris in each social grid per day. This is exactly the thing, it allows you to be guaranteed, but there, For 6 months to achieve up to 100,000 there thousand subscribers of each social networks, and for a year there is a type of type Somewhere to 300 500,000 subscribers. But there is a problem. That is, this thing, it very human-intensive, right? That is, for you First, a separate person is needed, which will collect and e managing this excel and constantly every take it away for a week. You need real.
1:07:18 And this Excel, it should be separate for each of the social networks, because the style of the content of each social networks are different. That is, different content flies into TikTok, different content flies into Instagram, different flies into YouTube Shores. That is, there there is a little overlap, but overall like they are 80-90 percent different. That's why this dog needs to be to do as if for different social networks. Next up is for you, actually, and this one, that is, you need a person, so to speak analyst who did this thing makes and which supports this thing. Next you need someone, uh, took, selected these scenarios by a certain methodology, selected these rails according to a certain methodology, took of them scripts, ran this thing in GPT or there in another neural network, but now GPT 45 handles this very well. That there is, I ran it into the neurons and then
1:08:05 and how would I have done it, a, the process, in which you constantly take off these here are the reels so that you have them, so that you I could withstand these two or three reels in day. This thing, it's very heavy. from a disciplinary point of view, especially if Rilsak, for example, should a as if be present and the founder, and she human-intensive, that is, in principle, as the cost of such a team would be somewhere, huh, starts from $3,000 and goes up to $5,000 dollars, if you do these things KPI 2-3, a video per day. AND, accordingly, based on this, as it were, a an idea was born, what do we need to do? in order for this thing to, well, automate. So, basically, There are several problems, right? That is it it's a very boring thing, yes, it's hard for her really do it. That is, she needs to study in a disciplined manner and
1:08:50 constantly. Here. And the guys in who work in SMм, they very often they miss deadlines unstably, and deadlines super critical here. Here. And serve
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