Business to Business marketing 12 2

0:05 continuously we will review the types of non-storytellers the fluorometer scheme the pyramidal scheme is a fraudulent sale vessels in that it requires a large non-refundable subscription or purchase of goods or goods to become a distributor of the parameter company and you recruit are required

0:52 to pay a non-fundable fee for becoming distributor initial distributor profit from the inventory bought by later participant therefore top sellers can earn income without having to sell their product directly theoretically manufacturers and distributors are determined by the exchange of products they provide and the amount paid by consumers

1:41 therefore this parameter style compensation system is on economy called the unstable way in which someone is eventually harmed and the more members are affected the more likely it is to lead to social unrest to eliminate this unstable parameter selling resid register made multi-level vendors are creating their own code of ethics enforcing all members to follow suit according to the so-called legal

2:29 multi-stage sales court the cost of joining a multi-stage company should be low and it should be possible to return the unsold product to a multi-stage company overall the main content of the code of ethics is that business models should be created so that income based on product sellers to end the customer or consumers is a major reward rather than income from the recruitment of server distributors however

3:17 in in my opinion the distinction between parameter and multi-level networks is not easy and parameter schemes in multi-level networks are prevalent which requires absolute attention from consumers next let's look at the catalog return link canal retailer send catalog to customers and consumers or view catalogs and order products by phone or mail clothing medicine vitamins

4:02 or sports goods are the main products stored through the catalog it was successful when targeting consumers in rural areas far from the city but these days it is popular in dual income families that do not have enough time to shop in korea since the first catalog sale at the post office in nineteen 1987. catalogs have been a representative

4:49 business of telecommunications results and until the late 1990s and early 2000s the catalog market exploded with large companies jumping in with tv home shopping companies however the rapid growth of international pings since the mid-2000s has led to the gradual downturn in catalog channels some tv home shopping companies which had abandoned their catalog channels and maintained their catalog channels as one of the main channels tried to maintain a more lower catalog

5:36 channel than other channels such as producing catalogs targeting in their 50s and 60s in the end as customers in their 50s and older are getting used to mobile and internet trainers most tb home shopping companies have stopped issuing catalogs reducing the overall size of the catalog channel here's our here are some examples of capital failures and success for

6:22 success sears began as a catalog retailer in 1893 and withdrawal from the catalog business 100 years later in 1993. sears withdrawal from the catalog of business in 100 years was due to mistakes in several weeks first sears failed to perform automated order processing due to the aging of the facilities that process consumers orders there was a

7:08 high possibility of errors because they took orders manually therefore the customer did not receive the product they ordered on time or received a completely different product from the from the order second it was not possible to analyze customer data which isn't advantage of the catalog and deliver specialized information to customers because it did not save customer information

7:54 for example whether buying closet clothes or hardware customers received the same 1000 page catalog it was not able to supply catalogs specialized to customers at all sears posted 3.3 billion dollars in sales in 1992 but lost 107 million dollars and abandoned the catalog channel in 1993. land and on the other hand is a leading camera company

8:40 that operates successfully lens and has a list of nine million members and 45 percent of customers have purchased more than once in the past three years when members place an order they automate automatically read the customer information to make it easier for customers to order more than 1990 of order the products are delivered to customers within 24 hours if the customer does not like the product the full cash return will be paid by lance end

9:26 the irony is the sears who has experience experiences the uh disgust disastrous failure on the catalog channel has acquired lens end which is successfully operating on the channel and is a subsidiary one of the unique features of catalog retelling is the long-term relationship with its customers to satisfy consumers it is necessary to divide them into well segmented

10:13 markets based on detailed information about consumers and provide services specific to each market successful catalogues have subdivided the market and created catalogs that each segmented market would be interested in consumers make purchases and feel satisfied when they get information about the products they are interested in therefore this customer satisfaction allows catalog retailers to build long-term relationship with the

10:58 customers let's take a brief look at the advantages and disadvantages of cadillac the advantages of canada retailing are no need to rent a store and controlling marketing makes decisions over the sale of product customized offered to specialized market segment covering enormous geographical range

11:44 and these advantages are cost for mailing and printing and high merchandise return or high product return rate tough regulation and catalog in korea the biggest issue of the catalog retelling is whether it is a compliment to or a replacement for retailing store

12:29 most u.s department stores run both store-type retail and category catalog retail at the same time therefore the appropriate product assortment and price policy in each channel emerge as an important issue catalog retailing is often used as one of multiple channels at the same time as other retail sectors market research shows that consumers who use both types of retail buy about 20 percent more

13:15 products per channel than consumers who use a single channel these re results can lead to interpretation that started retail and catalog retail are working complementarily there are product assortment issues related to catalog retail and store retail it is the question of should a store-type retailers sell products such as catalog retailers or should they sell other products customers who primarily use catalogs

14:03 tend to be relatively wealthy compared to those who primarily use use the store or the internet therefore it is designed over to deal with more expensive high-end brands in the catalog channel regarding the price issue there is a question of will store time retailers and catalog retailers sell at the same price or at different price in the case of selling the same product the issue of a price appears if the price is the same the catalog is relatively disadvantageous

14:48 because it has to wait a few days after ordering and cannot see the goods directly however if the products or brands sort in each channel are different the price will naturally change so there is no problem in general since the customer base of the of the cattle retail industry is relatively rich it is desirable to supply high priced products through catalog channels and to sell relatively inexpensive products through store type channels

15:34 recently there has been an issue of redefining words through alternative functions of catalogs as a sales channel for catalog retail has become less useful in other words due to the rapid growth of internet trainers catalogues which are one of the same non-star time retail businesses are losing their useful value as a science channel the next type is a vending machine a vending machine is a machine that automates automatically brings out what the user

16:19 wants when a coin is inserted or a card is inserted vending machines are characterized by the advantage of being able to purchase products at any time through 24 hours sells and self services and mainly sell products that are less likely to be damaged in korea vending machines are used in various product categories such as coffee cigarettes beverage and instant noodles

17:08 as the startup retailing is the disadvantageous nuru due to high labor cost and land prices the potential rubber vending machines that require only a small space and many more manpower is outstanding nevertheless the gross rate of vending machine has not been high so far this is due to several disadvantages of vending machines first the assortment of a product is limited because only low-cost products are provided

17:54 second vending machines only provide unlimited information the product on display is often the only information third blue collar workers are the main customers of vending machines but the number of blue collar workers has not increased recently first it is not easy to receive compensation if the transaction fails and the product for which the money is paid is not available therefore vending machines are selling expensive products were difficult to succeed because of the fear of transaction failure

18:46 now vending machines that can use credit cards or buy hamburgers or flowers are introduced and new video kiosk vending machines that enable information search through the internet have appeared and attempts to overcome the shortcomings of existing vending machines are emerging