Easiest Way to Make Money Online For Beginners (LIVE)

0:00 Previously on the side hustle summit. You are so far ahead of anyone that on day one was amped up and pumped up but didn't make it to day three. And the further you get into this summit, the more diamonds appear. We did $1.7 million. Pardon? $1.7 million. Can you share your cut of that? 200 something. We got $200,000 yet. The whole family are living out of digital products right now. >> Never in human history has there been this kind of leverage. Today I can officially announce on behalf of Guinness World Records that today Iman has achieved a grand total of >> 203,000 live viewers. Congratulations. >> Congratulations. You are now officially amazing. >> The tools are there systems, the process

0:46 there, everything's there. It just is up to you running and going. >> I don't have money. I don't have social media. I was so shy to show myself in the camera and I didn't have any knowledge. partnered with one fitness coach and I did my first threek dollars. Just take it small, plant the seed, water a bit, let it grow. You've only just scratched the surface of what Russell Brunson is capable of and what he actually knows. Like tomorrow, he's got a real formalized presentation where he's going in deep. You're going to understand why he's the goat. Oh, you guys are in for a treat. Look, I

1:33 told you the summit is a uh multi-day process and the further you get along the process, the greater the payoff is. Now, I know a thing or two about this space. I know a thing or two about how to build a side hustle. And some may even consider me a mentor. I actually don't really like that word. Or at least in when people reference me as that. I'm just I'm a I'm a I'm a friend that's helping you along your journey. But I will use that word mentor for the man that I'm about to hand it over to,

2:19 Russell Brunson. So, as helpful as I hope that I've been, I want to congratulate you for making it this far because you are about to get an incredible payoff because of it. The presentation you're about to see from Russell Brunson is going to move you so far along in this journey. And to me personally, maybe that's just because I know that this man has been responsible for pretty much every single person's success that you see online, including myself.

3:04 I just know that this presentation is so powerful and to me this is by far my favorite presentation of the week. So I want to congratulate you for making it this far along. Your patience will be rewarded today. We have an incredible presentation with Russell Brunson, the man, the myth, the legend. And after that we have some special guests, some familiar faces, and some new faces. So I'm excited to show you that in just a bit. So, with no further ado, let's hand it off to the man, the myth, the legend, the man, the myth, the legend, my mentor, Russell Brunson. What's up, everybody? How are you guys all doing today? Um, man, it's so fun to see the chat blowing up and see everyone excited. So, everyone's still dropping uh 777s, looks like. So, you guys are

3:51 still We're in the right place. We're having fun. Uh, and first off, I just want to thank man for having me for this uh this summit. We've had so much fun putting this together. It's been so fun to watch behind the scenes how his team works and how much they are killing themselves to serve you guys. Um, and I'm just grateful for him and the opportunity and excited to be here with you guys today. We're going to have some fun. Um, I have a chance to go into some stuff that I don't normally get to talk about with this many people and so I'm excited to share some really cool things with you guys about how to grow and scale your digital product businesses. Uh, which will be kind of fun. So, um, and the cool thing about this is, um, as you will know, I look at the whole world through a funnel. We're going to talk about funnels a little today. I know some of you guys don't know what that is yet, but you think about a funnel like this is what a funnel looks like, right? At the top of a funnel, there's a whole bunch of people. And as you get further and further down the funnel, there's less and less people. And I just look at this summit for example, right? Like

4:37 when we started promoting and advertising for this summit, man, like two two and a half months ago, right? Uh we started showing ads to I don't know, hundreds and hundreds of millions of people saw the ads. That's the top of this funnel. And then from that, over two million people actually registered and signed up for the summit, right? which is cool, but it's it's a smaller number than the hundreds of millions who saw the ads, right? 2 million signed up for it. Then from there, as you guys saw, we set a world record. We had 23,000 people live day number one, which was crazy. Uh, no one's ever done that before, right? It's the biggest one, biggest business summit in the planet. Um, which was so cool. And then that day, I think 2 million people saw that uh uh saw day number one, right? And from there, it got a little smaller and a little smaller. And today we're on day number four. And guess who stays around to day number four? It's the people who are the most serious. The people who are looking at this not just as like, oh, you know, whatever, but they're like, this is a career path for them. This is

5:23 their new future. This is what they're trying to do, right? And what's so cool about Side Hustle Summit is the things you're learning don't require you to give up your job and to quit everything and like, you know, take crazy risks. Instead, it's like, look, keep your stability and start this thing on the side. And eventually your side hustle as it starts making some money, it starts making some more some more money. Eventually it'll surpass what your normal like your main hustle is and then uh it'll become your your main hustle and then your you can you know quit your job or have that your job be your side hustle, whatever you want to do. Um but that's what's so exciting and so I'm excited because now that we're here on day number four, we've gotten through the the you know to this day the people that are here are the most serious, the ones who care the most. And so because of that, because you guys are here and uh you guys are serious, are you cool if we go a little bit deeper than normal? If I share a little more stuff than a lot of times we can share with the

6:08 masses because a lot of times the masses are just they get confused or overwhelmed really fast. Okay. And I want to share stuff that's like very very important for you guys to understand if you want to grow and scale your digital product business. So um you guys cool if we do that? If you are type in committed in the chat I want to see who's committed. Okay. If you guys are committed I can go and share with you guys some really really cool things. Um because you guys are the ones who here who made it to this side of the funnel. Okay. And by the way all successful people are the ones who make it through the end of the funnel. Like that's how it all works in this world. Okay, so looks like you guys are committed. I'm seeing the commitments flying in over there in the chat. So, um, if you guys are committed, I'm committed to have some fun and share some really cool things with you guys that's going to help you a lot. So, with that said, I'm going to jump right in to my first slide. And, um, the goal of this session, right, what I want to help you guys do is help you to sell more digital

6:54 products. That's it. Okay, the last couple days we've talked about digital products, right? We talked about how do you create a digital product? What does it look like? How did it used to look? And back in the day, I showed you guys my potato gun DVD, right? Like how much work I had to go to create my very first digital product. And now with Synthesize, how fast you guys can create digital products, right? We talked about that. We talked about that new opportunity you guys have be able to create digital products for yourself or for other creators and all the different ways you can monetize and make money from that, right? And so this session, uh, when man first talked about this, he's like, I want you to talk about scaling. And sometimes that phrase scaling can sound scary, right? How many you guys hear the word scaling and you get a little bit a little like, ah, that sounds that nervous, right? If you feel a little nervous when you hear the word scaling, type in nervous. Okay? I want to feel that the temperature here. So, I make sure that we're we're going the, you know, going the right speed here. I see all the commitments flying through.

7:39 This is exciting. Okay. Now, I know that some of you guys are going to feel nervous when we talk about scaling. But all scaling is is selling more digital products, right? That's it. Okay. There's It's interesting because um I see people all the time, they'll create a digital product and they'll go out there and there some people will go take that digital product and maybe they'll make $1,000 a month, which is great, right? That's more cash flow than I was making off of my real estate properties that I told you guys about last night, right? like to cash flow a thousand bucks a month is amazing, right? But there's other people take that exact same product and because they learn a couple little secrets that I'm going to share with you guys today, they learn these secrets, they can take the same traffic, the same digital product, the same influence they're partnering with and make 10 times more money. Okay, if that sounds good to you, type in 10 times 10x. Type that in the in the the

8:24 chat. Okay, I see the nervouses now. I'm seeing the 10x is coming in. Okay. So, you can do you can make 10 times more money and it doesn't like the digital product doesn't have to change. The influencer doesn't have to change. It's just the way that you create the actual sales process. That's what we're going to be talking about today. Okay? And that's what scaling is. So, that's how we go and we 10x what you guys are doing. And so, I don't want you guys to be stressed about this. It's just a simple way to sell more products without without creating, you know, without um without having to like change how you do your products, without having to find different influencers, just selling more by how you change things. Okay. So, that's my game plan for today. If you guys are up for that, you're up for scaling, you're up for all the things, um, then type 10X and you already are. I see the tanks is flying in the chat. So, you guys are ready. Okay. To kick this off, I want to talk about one of my major goals for this presentation is I

9:10 want you guys to see what's actually possible. Okay. Um, and I was thinking about this. Um, it reminded me of a story. How many you guys have heard this story before about Roger Banister? Uh, actually those of you guys who were on the VIPs, uh, Eric Thomas talked about Roger Banister. He couldn't remember his name at at the time. He's like that one guy. uh his name is Roger Banister. So what's crazy is that prior to May 6, 1965, tons and tons of people tried to break the 4-minute mile. And as far as they knew, it was impossible. People said the human body cannot physically do it. It's not possible. It's just not like it's not something that that we can even do, right? And people kept trying and trying and trying like it's just it's physically impossible for a human being to break a 4-minute mile. And then one day, May 6, 1965, this guy Roger Banister went out there and he actually broke the 4minute mile. Okay, which is a

9:56 record by I mean it's like it's crazy. It's like this thing that was always impossible and now it was possible, right? And you think, man, it took people, you know, 10,000 years, whatever whatever history's been up to this point to do that, to break the four-minute mile. Like, when's it going to happen again? Is it gonna be another 10,000 years? Well, the answer is, guess what? It was just 46 days. 46 days later, this guy John Landy broke the four-minute mile. And after that, another person, another person, I think there's been like a couple hundred people now that have broken the four-minute mile. What's crazy about it is because everyone like nobody believed it was actually possible. So, because they didn't believe it was possible, they just like they didn't do it. But as soon as they saw somebody else who was like them, another human being actually do it, all of a sudden it created this thing in their mind. And that thing is called belief. Okay? And a belief is one of the most powerful forces on this planet. In

10:43 fact, type the word belief in the chat right now. I want you guys to make sure you're paying attention, okay? Because belief is the key. Because as soon as John Landy saw Roger Banister do it, he believed he could do it as well. And 46 days later, he did. And then somebody else did and somebody else did. But it was belief was the key. Okay? I know a lot of you guys came to this summit and you're not sure exactly what's happening. You're kind of here. You're hearing about some of the stuff for the first time. Maybe you've heard about it before, but you're just like, I just don't know if I believe. Maybe you believe that it works for me and for Aman and stuff like that, but maybe I don't believe it can work for me. So my goal, if I can get you to believe that you can actually do this during this session right now, it's going to change everything for you. And I want to tell you guys the day that I got belief cuz I was like a lot of you guys when I started this. I was in college at the time. I was hustling. I was kind of selling things here and there. I was making a load of money. Um, you know, selling potato gun DVDs and stuff like

11:28 that, but I wasn't making crazy money. And I remember that it was actually August 17th, 2004. Uh, there was this guy named John Ree. and John um I didn't know who he was at the time, but I remember that all of a sudden this one day I started seeing all these emails from people talking about this new course called Traffic Secrets and uh everyone was going and and they were buying it. They were so excited and about 18 hours into this this launch day of August 17th. John sent an email out to his list and the subject line said, "We did it." Okay. And I still remember where I was at. We were on a family vacation. We're at this lake called Bear Lake. It's on the uh the border between Idaho and Utah. We're at this lake and this is before cell phones and internet and so I needed to check my email. So I had to go to the library at the lake to be able to check my email and I went to the library and I remember sitting there

12:13 in line waiting for the my chance to actually sit down and check my email and finally it was my turn. I open my email box and I see all these emails about people promoting this product that John was selling and one of the emails said we did it. And I was like that's interesting. So I clicked on it and I started reading the email and in the email John said you know I set a goal to try to break a a record. I wanted to see if we could sell a million dollars of a course in a 24-hour window. No one had done it before. It was impossible. And John said, "We're 18 hours in." He's like, "I have a third." He was selling a $1,000 digital course. He said, "We're 18 hours in and we just sold a,000 copies, which means we sold a million dollars." Okay? And that's a picture of John Reese there with Tony Robbins. And and I remember sitting there and I remember sitting back in my chair at the library and I was just like he sold a million dollars in 24 hours.

13:02 And for me it was just like like another human being. And this was for me. This was um this was the 4-minute mile for me. And I was like there's another human being who's just like me. He woke up in the morning just like me. He put on his shirt and his pants the same way I did. Like he got in his car the same way I did. And this human being made a million dollars in 24 hours. And I remember just like thinking like, man, if he could do it, could I do it? And at first, I'm not going to lie, I didn't have belief that I could do a million dollars in 24 hours. Like, that's not possible. Like, maybe he could do it, but but I was like, but I wonder if I could do a million dollars in a year. Like, if he could do it in a day, maybe I could do it in a year, right? And that became my belief. I was like, I believe I could do that. I believe if I worked hard enough, I can make a million dollars in a year. And so, I was like, okay. Like, I and all of a sudden I had the belief. Now, belief, when you start with belief, then

13:47 everything comes behind it. Cuz prior to that, I was running a business. I was trying things. I was I was doing my side hustles, making a little money here and there. But as soon as I believed it was possible to make a million dollars, everything shifted for me. I now had a definite purpose, as Napoleon Hill would call, I had a definite purpose. I'm going to go figure out how to make a million dollars in a year. I started studying. I started learning what are people doing, how did he do it, what did it look like, how did he get traffic, how did they how did this whole thing work, right? And I started launching products, okay? Digital product after digital product after digital product. I showed you guys a bunch of them. I think I end up selling um or um uh I think I have a slide here in a minute, but uh over 150 digital products I've launched in my career. Um and I just kept doing it thing after thing after thing. And you know what's crazy? Some of my digital products, guess what they did? Almost nothing. Like some of them made almost no money at all. Right? And then some of my digital products, they made a

14:32 lot of money, right? I had here and there like and it was just like some were winners, some weren't winners. And I never knew till I put them out there into the world. But I just kept putting them out there. I was like, "I'm going to try this one." And a couple weeks later, I launched another one. And I would launch another one. And I you didn't know, right? That's what's interesting about digital products. You don't know which ones are going to be ones that take off. And so you just create them. And for me back in the day, it was hard cuz I had to go through all the things to actually create digital products. And there's a lot. Okay? It was like it was like, you know, all the different things where today you guys can with synthesize synthesize if I say that word right. You guys can literally do it in 5, 10, 15, 20 minutes. Like it's it's pretty crazy. And so we would do those and put them out there. And I kept doing it and doing it and doing it. And if you look at this, what was the date I told you, John Ree? Uh it was August 17, 2004. So, I kept trying, kept trying, kept trying. And the first year I didn't make it. Second year, I didn't make it. But October 16th, 2007 was the

15:22 first digital product that I put out there that passed a million dollars in sales. It was the first time that I won what I call now a two comma club. And it was amazing. Uh, it changed my life. And the only reason reason why this happened is because I believed it could happen because I saw a dude named John Ree do it. And I was like, if that guy can do it in a day, I can do it in a year. Right? And this is the very first one. And after again, I launched product after product. In fact, like I told you guys earlier, here's the screenshot. I've done over 150 digital products that I've launched in tons of different markets, tons of different places. And some have been big winners, some have been failures, all sorts of stuff. Okay? But the thing you have to understand is like is you don't have to have a million like uh you know what's the batting average? A thousand batting average, right? Or even a 500 or 200, right? Okay. It doesn't matter how many times you fail. It only matters you succeed once. Okay? I did dozens and dozens of

16:10 different digital products before the 12-month millionaire interview. And that one, for whatever reason, boom. And then after I had that and I was like, I I made a million dollars with one with one of these funnels. Then I was like, man, I wonder if I could do it instead of in a year. What if I did it in in a month? So that became the next goal, right? Can I do a million dollar a month? That was the goal. That was the goal. And it took me a little while and eventually I hit it. And I was like, man, okay, can we do a million dollar in a week? That was the next goal. Like, do I believe it? And I was like, man, if I did it in a month, I could do it in a week, right? And my belief shift and I tried and tried. Eventually I got it in a week. And then like, could we do it in a day? And my belief shift, shift, shift, and eventually did it in a day. Okay? And that's what's powerful about belief, you guys. So, I want to sprinkle some of this belief on you. Okay? I want you guys to understand that the 4-minute mile has been broken. It's been broken over and over. I was 20 years ago.

16:55 Today, it's been broken all the time, over and over and over and over again. Okay? What we're talking about is possible at a at a scale that was never possible before today. and that you guys ability now to create products with the monetized offer with everything synthesized and all the other bonuses you guys have access to makes it even easier. Okay? And so um I hopefully that gives you guys some belief. Now I want to share with you guys another story. This is one of my favorite stories. Um there was this guy named Sam Brandon and Sam Brandon he lived in San Francisco in California in the United States and he lived there dur during the gold rush years right and back then everyone in America had gold fever. like they all wanted to to to uh to to go strike gold, right? So, they're all coming to California and they were mining for gold and all sorts of stuff. And Sam Brandon was a very was very much he was he was a business owner. He was an entrepreneur,

17:41 right? Kind of like all of us, right? And um he started looking at all these people. He saw all this demand, all these people who were out there trying to figure out how to mine for gold. And he thought, man, I can go out there and start digging for gold. Or what if I took a step back instead of digging for gold? What if I bought all of the picks and the shovels and I create some demand? So he went around all the different stores in San Francisco, bought all the picks, the shovels, everything that someone would need to go mine for gold. And he put them in his shop. And then he got a little bit of gold in his hand. He started running around and saying, "There's gold in the American River. There's gold in the American River." And guess what happened? People started going crazy looking everywhere freaking out trying to figure out where this gold was at, right? And they all ran to Sam Brandon shop. They bought the picks, the shovels, the all the things that go for gold. They went looking for gold. and Sam Brandon became the first millionaire

18:26 in San Francisco history. Okay, now there's a lesson here that's really interesting and I hope you guys caught this on day number three. Okay, yesterday when Aman was teaching you guys, what did he talk about? He talked about yes, you can go out there with your picks and your shovels and go and like and sell your own products, right? Digital products. And a lot of you guys can and you should, okay, but the person in this story that made the most money was not the person who was out there using the picks and the shovels. He was Sam Brandon who was selling the picks and the shovels, right? And so Iman talked to you guys yesterday about the fact that you can go out there and find these influencers, right? These influencers who already have an audience. They have these things, right? The things that they don't have is they don't have the picks and the shovels. They don't know how to create digital products. They don't have the thing that you guys have access to, right? And this is the new gold rush. This is why it's so exciting because yes, you can build

19:12 digital products for yourself and you should. But also you can find these people who don't know how to make digital products who don't understand the opportunity yet and they can become your partners. Okay, I did this for myself after I started having success with mine. I started going finding other people. You know, I found um this is Jessica here living on a coupon. Like I found her and we published her. This is Howard Berg, the world's fastest reader. This is Andrea did baby sign language. I found these other influencers who had talents that had abilities like they could do really really cool things and I knew how to make digital products and I knew how to do funnels which we're going to talk about here in a minute. And so because of that, I would partner with them, right? I would create the digital product. I would create the funnel. They would put it on their social media and and like if you guys were here for my session last night, uh by the way, if you're in my session last night, type VRE in the chat cuz I'll know who my my VRES are. But what I do is I consider this virtual real estate, right? So I would go with them. The influencer would

19:58 launch it. We make a bunch of cash really quick and then the influencer would go put it on their bio in Instagram, in YouTube, in LinkedIn, all their different profiles. And then every single time somebody followed this influencer, they follow the influencer and then they see their bio and they click on the link and then boom, puts them into our funnel. I'll talk about funnels here in a minute, right? But that was what would happen. And this became the the new gold rush. So understand there's two sides of this business. Again, number one, you can make money making your own digital products. Okay? But if we learned something from Sam Brandon, who became the first millionaire in San Francisco's history, a lot of times the fastest way to making that money isn't necessarily going out there and digging for gold yourself, right? It's selling the picks and the shovels to the people who are looking for the gold. Okay, that's the influencers. They have an audience. They're going live every single day. They're doing the hard work for you anyway, right? They love it. They love

20:44 the attention. Like all those things are happening right there. And you're coming in saying, "Hey, there's gold." And there's a lot of gold, okay? Because they know there's gold. That's why they're doing this. Like they're they see people I'm making like other people making money. Why am I not doing it? I think the stat shared was like was like 43% of influencers make less than $1,000 a year. So they know there's gold though. They just can't figure it out. They need your help. This is where you come in and say, "Hey, I've got picks and shovels for you. You got an audience. Here's the digital products we can and the funnels we can plug in." And this is how you start making money with them. Okay? And they need your help. Okay? So, that's what I'm going to talk about today. And again, we talk about digital products. I'm going to talk about the next piece of this which makes it even more powerful when you start working with influencers because it's going to help you to sell more of their digital products. Okay? If you want to sell more of their digital products, type more in the chat because more is

21:30 great. Making some money is pretty good. Making more money is even better. Am I right? Okay. How many you guys want to make more money from the same amount of effort? If you want more money, the same amount of effort, type more money in the chat. We should make that like a t-shirt or something. More money. Uh yeah, you guys are like, "Yes, I want more money." Um especially if you're doing the work anyway. If you're doing the exact same amount of work, I'd rather make more money from the same amount of effort, right? That just seems more logical. So that's the game plan we're going to dive into. So with that said, I want to share with you guys one big secret. Do you guys want the secret? If you do, type secret in the chat. I want to see it. I want to see a whole bunch of secrets. I'm seeing all the moors. Here comes the secrets. Okay. I'm going to share with you guys one big secret. Now, this is a secret that took me from doing millions of dollars in sales to over a billion. Okay. And this is the secret. You guys

22:17 ready for this? I feel like I need like a drum roll or some kind something to like build up the anticipation. So, here we go. The secret is the little thing that I call a funnel. Okay. Now, I'm curious. How many you guys know what a funnel is? That means have heard of a funnel. If you have, type funnel in the chat. Okay? And if you haven't, type no funnel in the chat. Hey, I'm curious because in my world, um, I talk about funnels all the time. So, anyone who follows me, you guys know what a funnel is. You hear me talk about it. But for so many people who come into this world and they're learning about digital products, they don't even know what a funnel is. Okay? And a funnel is how you sell more digital products. It's how you scale. It is the secret. It's the thing took me from a millions of sales into a billion sales was understanding what a funnel is and how to use it. Okay? So, that's what we're talking about. So, we've got we got some funnels, we've got some no funnels, we've got uh we've got

23:02 a good mix, looks like. So, some of you guys do know, some of you guys don't. So, I'm going to spend like 60 seconds explaining what a funnel is, and then we're going to get down to actually helping you guys see how this works and how it can work really, really simple. Okay, so what is a funnel and why do you need one for your business? Okay, if you look at this image here, I had this doodled about 10 years ago cuz I was like back then everyone thought like you needed a website to make money and uh I would argue that websites are already dead. If not, they are on life support. Like a website, websites, they don't actually make very much money, right? Cuz you show up to a website, and there's a million links and it's confusing, all sorts of. A funnel is something that's very, very simple. When you come to a funnel, you know it's a funnel cuz there's only one thing you can do, right? Usually you land on the page, it tells you, it has a story, tells you something. It's like, uh, step number one, give me your email address. Then on the next page, it gives you one thing to do. The next page gives you one thing to do. Okay, that's what a funnel looks like. Um, how many of you guys

23:49 know that before you got here to this event, you went through a funnel? Okay. If not, you like, by the way, right now you guys are literally inside of a funnel. Like, I don't know if you can feel it or not, but we are in a funnel right now. You're understand here more in a minute. Okay. All right. So, here we go. Okay. So, a funnel is how you sell more digital products. That's it. This is the secret. It's how you take a product, make a,000 bucks a month, and get it to $10,000 a month. $10,000 a month, $100,000 a month is understanding the funnel. This is the piece that allows you to scale a digital product. Okay? And again, there's I don't want to get complex with this because it's not confusing. It's not complex. A lot of people make it super like overwhelming. It really isn't. It's really simple. So, I'm going to walk you guys through the process so you understand how simple a funnel actually is. Okay, you've heard me tell this story. I think every day I

24:34 talk about my potato guns. Okay, this is my potato gun uh uh DVD. Initially, it was a website. This is what it look like. How to make a potato gun.com. And there's a website. We had a for like it looked like a traditional website, right? And I was trying to sell and nobody was buying it, right? And then um I was trying to learn how this this this whole world works. And I remember I put up a a sales letter and I started selling the DVD, right? Um, and I was having a little bit of success, but it was hard because I would spend money on ads or I would try to drive traffic and and my profit margins really small. And it got to the point where I was just like, "This isn't working. This digital product thing is a scam. Everyone told me this was going to be the greatest thing ever and it's not even working." I was like so annoyed. This is I was a 20 21-year-old kid back then. So, I was a little more a little more moody, I think. But I was just like, "Ah, this whole thing's a scam. All these guys saying digital products work, right? No one's buying my potato gun DVD." And I was about to give up. In fact, I turned off all my ads. I was like, "This is I'm

25:21 I'm turning this thing off. doesn't work. And then I had a conversation with my friends and uh he's like, "How's your potato DVD?" I'm like, "I sold I've sold a few here and there uh but it's kind of struggling." He said, "Oh, well," he's like, "I figured out a secret." He's like um he's like, "I started adding upsells." I'm like, "What's an upsell?" He's like, "Do you know when you go to McDonald's and you make your order like, "Hey, can I get a a Big Mac?" And he's like, "What's the first question they always ask you?" And said, the question they ask you is like, "Well, do you want a fries and coke with that?" And he's like, "A percentage of people always say yes to that, right?" I said, "Yeah, I'm sure they they probably do." He's like, "That's McDonald's salesunnel, right? They sell a Big Mac for whatever, three bucks, and they upsell fries and a Coke for an extra $6, right? And all their profit comes from the upsell, right?" And he said, "I went back to all my products. I started adding upsells and guess what? Now I make more money from

26:07 every single digital product that I sell." I was like, "Well, how would that work for me?" Right? I'm selling potato. Like, what am I going to upsell on potato guns, right? And he said, "Well, what does somebody need immediately after they buy your DVD?" I said, 'Well, they buy the DVD, they have to go to to the store and they have to buy potato guns and they or they have to buy pipes and they have to buy hairspray and they have to buy all these things they have to buy. And he said, "What if you upsold them a potato gun kit?" And I was like, "Well, I don't I don't really want to make potato gun kits, right?" But I went online and I found a company that literally sells potato gun kits. And so I contacted them. I sent them email. I was like, "Hey, you guys sell these kits for like $200." I'm like, "Can I buy them from you wholesale?" So, if I sell a DVD and someone ups upgrades into my kit, can you just ship that to them and I'll pay you some money for doing that? And they said, "Yes." I was like,

26:53 "Score, this is amazing." So, I put it back up my website, right, my little funnel, page number one, and I sold the DVD. They would come, they would buy the DVD. Then, on the next page, it would say, "Hey, thanks for buying the DVD. Um, if you want, we can give you this potato gun kit. It's $200 and we'll mail it to you." And you know what's crazy about it? One out of three people who bought the DVD bought the upsell. one out of three, which means I made $200 extra cash every time I sold three DVDs. Okay, more money from the same digital product. Do you guys see that? Are you guys getting this? If you are, say a in the chat. A ah, I'm going to say a or o a what, however you say ah. Whatever language you do it, go a. Okay, that was my first breakthrough. I was like, "Oh my gosh, I have an upsell. More people

27:41 bought it. I made more money from every one of the digital products I just sold. Which means if I am spending money on ads, I have more money spent on ads. Or if I'm working with an influencer, there's more profit for both of us to make in this deal, right? And it was so simple. Okay? Because a funnel is how you sell more digital products. Okay? That's the big secret. That's the big aha. Okay? I wish it was more like complicated than that, but it's not. It really is that simple. Okay? How many of you guys have ever gone to a page and you went to the first page in the funnel and they asked you for their email address and then the next page of the funnel asked you to upgrade to a VIP ticket for I don't know maybe $15 or something like that, right? And then the third page you went in and they took you to the members area. How many you guys have ever gone through a process like that? Oh, you all did. That's how you got here today. You guys came through a funnel, right? The side hustle summit is

28:28 a funnel. You came and you registered. You gave us your email address. Next page there was an upsell for $15. You'd be VIPs, right? We did four VIP sessions. All the VIPs. Okay? Like that's the way that this game is played, you guys. That's how we're all winning. Okay? So digital products are step number one. Step number two then is having a salesunnel so you can sell more of those digital products. Does that make sense? Okay. The ahas are coming in now like, "Oh, oh, I get it, Russell. Let's go." Okay, you guys are feeling it. You're getting it. This is the big I wish it was more complicated than that. It really isn't. Okay, that's the key. So after I learned that, like this is insane. I just added upselles. Let me go back to all my other products. I went back to everyone. I went to these guys. I was like, "Let's make an upsell." Okay. And for me, I was like, we had to go get a video camera. We filmed this whole upsell course. You guys just go into monetize, click on the synthesize button, add some more products, and

29:14 boom, you've got your upsell done. Like, you're another 15 minutes now. You got an upsell. Like, it was way harder for me back in the day. But I went here and we made a whole another course and that became the upsell here. Went back to Howard Burger, made a whole another course, that was the upsell here. Went back to Andrea for signing for me, made a whole another course, that became upsell. And all of a sudden, people would come, they'd buy the product, it would make three or four or five times more money because one out of three people who bought the first thing were buying the second thing. It was crazy. Okay? And worked over and over and over and over again in every market we tried it in. It's magic. Okay? You think about this like when we were flying out here to um to Dubai for this event, we got in a plane and you think about like the plane, right? Here's the plane and um the first like what 15 20% of the plane uh are people who pay who pay more for first class, right? The chairs that lay down need to sleep in it. In the back are people who are in coach right now.

30:00 Both of the all these chairs are going to the exact same destination. We left San Francisco. We ended up in Dubai. Same destination, same everything. Right? But about 20 to 30% of people spent like five times more money on a ticket. Why? Cuz that's how humans are. Okay? A lot of you guys, a lot of me like me and you, like we like to we like premium upgrades. We like things like that, right? If you look at like just this event right now, I think we had 45,000 people who upgraded to uh VIP seat for the side hustle summit, right? A percentage always upgrade. Okay, on the plane flying from San Francisco to Dubai again, I don't know, 20% 25% whatever that is of the plane upgrade and paid five times as much for a ticket to go to the exact same place cuz they want to be able to sleep on the flight over. Okay? And when you put an upsell with one of your products, one of your digital products, guess what? One out of three, one out of five, one out of two

30:45 people are going to buy that and you get more money from the exact same digital products. It's like free money. It's the closest thing to free money you will ever get in your entire life. It is amazing. Okay. All right. You guys are starting to speak slow. Russell, this is me talking slow. By the way, when I get excited, I go so fast. I'm trying to keep slow with you guys, but um but the more excited I get, the faster I talk. I apologize. Um but man, isn't this exciting? You start looking at this a little differently. Okay, now I have a question. How many of you guys want my million-dollar sales funnels for scaling all my digital products? Okay, cuz again, I've had over 150 digital products I've sold. My company's done over a billion dollars in sales. I don't know any other company who's built their company to over a billion dollars in sales with sales funnels. Like, there may be some out there, but I'm not aware of them. Um, I think I'm probably the only one. Aman and his team are getting close. They're they're going to try to

31:31 lap me here in a little bit, but I'm I'm doing my best to keep out in front of them, okay? But I have been um documenting and and and finding these funnels for a long time. You guys want to see what the best ones in the world look like? The ones that do a million, 10 million, 50 million, 100 million. You guys want to see what those ones look like? Because if you see them, you can model them. Okay? If you guys want to see it, type show me in the chat. Show me. Show me the funnels, Russell. Okay. All right. You guys, you want to see the funnels. So, let me show you guys something. Before I show you the exact funnels, I need to explain a process because when I understood this, it made funnels become very simple and very easy for me. Okay? So, this is the first thing you have to understand. I learned this from my man Tony Robbins, one of my heroes in this world. I've been blessed to become a friend with him and a business partner in a couple different projects. And Tony

32:17 said something one time uh at an event or I don't know DVD or C. Something I was listening to, I heard him say it and it was one of the things that just clicked with me. He said, "If you want to achieve success, all you need to do is find a way to model those who've already succeeded." Isn't that so cool and so simple? I started thinking back about my life, like things I've been successful with. Okay, for me, when I was in high school, I was a wrestler. That's why I got cauliflower ear for all my uh wrestlers and and fighters out there. Um I was a wrestler and when I first got started I was not very good, right? I remember going on the mats getting beat up all the time. And uh and I was like I just can't figure this sport out. But there's a guy on my team who was a state champion. Okay. Uh he was actually a three-time state champion which is a big deal where I came from. And uh what would happen is my dad would come and he's like well he's more successful than you are. So my dad would film him all

33:02 his matches, all his practice. We look like what was he actually doing? And my dad would watch the film with me and he's like, "I think he's doing this. I think he's doing this." And then we would go practice it. We would practice it and we would model his moves over and over and over again. And I went from being a very bad wrestler to a very mediocre to by my junior year in high school, I won the state title. Okay? And by my senior year, I took second place in the country and became an all-American. Lost in the finals by two points. Oh, so close. Um, and it didn't come from me being a great athlete because I'm not. Okay? It came from me being really good at finding people who are way better than me at something and then modeling them. Okay? The same thing happened in my business. Okay, when I started my business, um I didn't know what to I didn't have a business degree, okay? I was still in college. I got a C in my marketing class. I'm like, I am not that smart. Okay? And I got on the internet. I started seeing all these people who were making money. And at

33:48 first, I was like, man, they must know something I don't know. They must be these superheroes, right? And I was like, wait a minute, they're just like me, right? They put their pants on just like me. They put their shirts on like like they're just like me, right? I was like, what's the like I got to figure this out. I thought, if they can do it, I can do it, right? And so I started looking at some people and there was a guy specifically his name was Arman Mour. And I remember I was watching what he was doing and he made all of his funnels identical. They all look the same. And so I modeled what he would do. And I launched my very first um one of my very first products and it looked just like his and it crushed and it succeeded right out of the gate. Okay? Cuz I found someone who was already successful and I modeled what they were doing. Okay? Are you guys getting this? Okay. All the show all the show me are popping. I thought it said slow down. I was like saying show me. Okay. I'm trying to talk slow. This is my best again. So, every time I share this with

34:34 somebody though, they're always like, "Well, Russell, I'm I'm smarter. I don't need to model somebody else. Like, I have my own way. I'm going to try to do something." And every time I hear that, I kind of sigh for a minute. I say, um, this quote I heard from somebody else. They said, "You can always tell who the pioneers are because they're lying face because they have arrows in their back and they're lying face down in the dirt." Okay? You don't want to be the one who's going out there and trying to figure this stuff out on your own. Okay? You've got to go find what other people are doing and model what they've done. Okay? Because they've already gone through this process. I remember I was sitting in this event. Uh it was the Dan Kennedy event. Dan's one of my first mentors and I was at this seminar he was doing and um on stage there was a guy who was speaking. His name is Porter Stanbury. And Porter one runs a division of Agore. And if you don't know who Agore is, they're uh the biggest financial publishing company in the world. They do a billion and a half dollars every single year selling financial newsletters. Okay? And I

35:20 remember that Porter was up there and he was talking about their funnels and how they work. And he was going through and he's talking about everything. I was like this young kid in the back like taking notes on everything he was saying, right? He's like, "The first page we do this, next page we I'm like, this is crazy. He's telling me this stuff, right?" So, I go through the whole thing and I'm just like blown away that he's sharing this stuff with us. And then he said something fascinating. He said, "You know what's weird?" He said, "Every single year people see how much money we're trying to make at Agora and they like they want to come and compete with us." So, he says, "They come into our world and then they do the dumbest things." He like they try to like, "Well, Agor is doing it this way. We're going to try this way." And they try to to to do a cheaper price, right? And they try that and then it fails and they're like, "Okay, we're going to try this." And they try to do a different type of funnel. They try three or four things, eventually they run out of money and they go bankrupt and the company gets shut down. He said, "You don't understand." He said, "At Agora," he's like, "We have hundred hundreds of

36:06 full-time copywriters and split testers and and all these people who are like testing everything. We spend hundreds of millions of dollars a year testing every single thing." He's like, "If you want to try to compete with Agora, you can't try to beat us or outthink us. You have to just copy us." And that's when the light bulb went off my head. I was like, "Oh my gosh, he's right. Why would I go and try to figure out like the best way to sell something when someone like Agore has already done it? They already have all the arrows in the back. They tried and failed and tried and failed and tried and failed. I'm just like, what are they doing today? I'll just model that and save myself 10 years of trial and error. 100,000 $100 million in testing, right? How many guys would much rather do that? If you're like, that's way easier. If that's the shortcut, type shortcut in the chat. I'd much rather do a shortcut, right? And so after I I heard Porter say that, I had that light bulb moment. Um about the time I was

36:52 gonna I was uh launching my very first supplement company. I know we're talking about digital products here. I'm going to transition this to digital products, but the first time I did this um it was with a supplement company. So I want I'm going to share the story because it like it changed everything for me. This is when I had the aha. Okay. And so um my very first supplement company was selling this supplement right here. And this is our website. And I said, "Okay, if I want to be successful, step number one being successful is I have to find someone who's successful that can funnel hack." Okay, funnel hacks. the keyword, we call it my community. We call it funnel hacking. Okay, but funnel hacking just means modeling. Okay, so step number one is funnel hacking. Type funnel hacking in the chat. That way you'll know this word forever. Okay, so funnel hacking is is going and like trying to find someone who's already got a successful funnel. Okay, so that means I was selling this supplement and this helps people who have neuropathy. So I

37:37 said, who else has a funnel out there that's selling neuropathy? So I went online and eventually I found this site right here. Okay, it was called neuropathy support formula and they were selling uh they were selling neuropathy supplement. I'm like, cool. Somebody's already done this. somebody already has arrows in their back. I don't have to reinvent the wheel, right? They already figured out how much it cost, the price point, what it should look like. So, I looked at this web page and I remember I remember seeing this actually and kind of being the cocky uh you know marketer. I'm like, "Oh, they're like this is ugly page. They're doing everything wrong." But I thought, you know what? Maybe they know something I don't know. I've never sold something to the neuropathy market. These are older people. They like they must like reading. So, I was like, I'm just going to instead of trying to be trying to be smarter than them, I'm just going to model them. Okay. Now, notice I said the word model. This is key because you don't copy somebody. That's unethical and it's illegal. But I model

38:23 them. Okay? So, this was their their um their funnel. This became mine. Now, notice I didn't copy anything, right? Like their I don't have their headline. My like everything's different. Like I saw they had a logo in top lefthand corner. So, I put a logo in my top left hand corner. They had a phone number rightand corner. I had a phone number. They had a headline. I had a headline. But it wasn't there. It was my headline, right? They had a product picture of their product. I had a picture of my product. Right? And then I modeled the look, the feel, the layout, the price points, and everything. Right? And I put it out there and I launched it and in a very short period of time we started having success. Okay, this little website, this little funnel we built, I started making about $20,000 a month. And I was like, this is amazing. Like we're having so much success. And I started thinking, I'm like, I wonder like if I'm missing something like again, I didn't know much about funnels this time. I was like, maybe like I wonder if they're selling something behind this. I didn't even know. So I did something that every good

39:09 entrepreneur has to become good at doing. Okay, I pulled my wallet out of my pocket. I pulled my credit card out and I went to their site and I bought their product. I wanted to see like what happens after someone buys it. What are they doing that I don't know about? Are there upsells? There downsells? Like what's happening? Now, unfortunately for me, I went and bought their product and they didn't have any upsells. It just kind of ended. And I was like, dang it. Okay, who else can I funnel hack that knows how to build supplements that's grown that's really scaled something? So, I started searching around and eventually um one of my friends told me about this company right here. Okay, this is what their their funnel looked like, the first page. And at the time they were doing about $3 million a month in sales. So I'm like, this is a company that scaled this thing really big. So I was like, let me funnel hack them and see what they're doing. So I went to the first page and this is what it looked like. There was a headline and then there was a video sales letter. Okay. After the video sales letter played,

39:55 then the little button popped up said add to cart. So I clicked on that and it took me to an order form. And on the order form, they sold one, three, or four bottles. I was like, "Okay, that's kind of interesting." Um, and so I pulled my credit card out, typed in the information, and I bought it. Okay, this is where it starts getting crazy because on the next page, they had an upsell for six more bottles of the exact same thing I just purchased. I remember thinking like, I just bought four bottles of this. They think I'm a drug addict. Why would I buy six more bottles? And in my head, I'm like, ah, that's the dumb. I'll do something different. And I stopped for a second. I was like, wait a minute. They're doing $3 million a month. They probably know something I don't know. They probably a lot of arrows in their back. Why am I act like I know more than they do? So, I'm going to take my skepticism, just put them on the on the shelf. I'm going to keep going through this process. Okay. So, I looked at that. I bought the six bottles and then they offered me the second product and the third. So, this was these five

40:40 pages. That was their funnel doing $3 million a month. Okay. Okay. So, now I've seen that. I have behind the scenes access like now I know exactly what they just did, right? It's kind of exciting. Don't you think? I was like, now what do I need to do? Well, step number three then is I'm going to sketch out that model. So, I get my whiteboard out. I sketch. Okay, here's page number one. We need a video with a button. Page number two, we need to sell one, three, and four bottles. Page number three, we have an upsell for six more bottles of our product. Uh, number four. That's why we just mapped out the exact funnel. I showed my team, I'm like, "This is our $3 million, like this is the secret. This is what we got to do to be able to be successful in this market." Okay? And this became my business model, my business plan. It's funny. I get people all the time now who who will mail me these like 200page business plans in the mail trying to get me to invest money in their companies and their businesses. And I always tell them like, "What's your funnel look like?" I just need to This is show me a napkin. This is it. If

41:26 you show me this, I'll tell you if you'd be successful or not. This is this is how you scale a business. Is this this is the secret sauce. If you can doodle something, you guys can scale a business. How many you guys can doodle something? If you can doodle, type doodle in the chat. Okay, this is my favorite part. If you come to my office, we have whiteboards everywhere. We're just doodling things all day long because this is the secret to success in this business is doodling. Okay, so I bought their product, I doodled it out. And then step number four, then I just built the funnel. Okay, so I took the one that I saw that I funnel hacked and I built ours. Now again, I didn't copy anything, but notice the look, the layout, the structure, right? I didn't copy their headline, put my own headline. I didn't copy their video, my own video, but I had a headline and video add to cart button. They clicked on that, took an order for them, and guess what? We offered one, three, and four bottles just like they did, and asked them about that. There was upsell for six more bottles of the exact same thing. And then the next page, and the next page, like we model the look, the

42:12 feel, the layout, the price point, cuz they had figured out what worked. Okay, that's what's powerful about funnel hacking. I don't have to guess or figure things out, right? So, we go into this, we take this, we launched out to our market, and it was crazy for me. Within 30 days, we went from making $20,000 a day, sorry, $20,000 a month to almost $20,000 a day. Are you guys getting this? Are you understanding why a funnel is so powerful? Right? Like, it's crazy. This is how you sell more of your products. I could have just sold a bottle and like, "Hey, buy a bottle of my supplements." Okay? But instead, this funnel scaled more. I could spend more money on ads if I wanted to. If I had an influencer, I they can send more traffic. They're going to make more money. we all win better cuz we all start making more money, right? If your influencer posted the link on the bio and they make, you know, a h 100red bucks a month, they may

42:59 switch it out someday. But you put that same link on the bio and they're making 10 grand a month. They're not changing that link out for anything. You own that virtual real estate for as long as you want it. Okay, you guys getting this? Now, what's cool about this is this entire process, right, for me to go through this, like I didn't have to go to NBA school or go back to college or go buy a $20 million course or anything. All I had to do, my total investment to learn this was about $100. I had to be willing to pull my credit card out of my wallet and buy the product and see all the different steps in the process. That was it. Okay, that's called funnel hacking, you guys. All right, someone said, "We are understanding this." Russell, you guys getting this? If you're freaking out a little bit, say freaking out. And this is a good freaking outing. Early the bad freak out. If you're having a good freak out right now, type freak out in the chat because you should be freaking out about this time. Be like, "Oh my gosh, I can do anything now. I know how to win." Okay, this is how you win this game. People like, "Russell, how are you so

43:44 smart?" I am not that smart. I find what people are doing. I funnel hack it and then I just model it. That's it. That's the game plan. That's it. Okay. All right. I'm going to show you. I shared this at an event uh man about 10 years ago. I first launched Click Funnels. He shared this at an event and there was a guy named Jamal in this company and or in the in the audience. He had a company called Organifi. And this is like a minute long video of him talking about how they blew up Organifi, which is a company that's doing like 20 $30 million a year right now. Uh you guys want to see this? Again, it's a two-minute video. I hope the audio works. I'm going to push play and then uh you can hear how he funnel hacked my funnel and blew up their company. Check this out.

44:38 >> Point about just cloning and copying and modeling what works. So we are a digital product company. We have information products, uh, coaching products, and we were doing about, uh, a million a year and, um, I manage all the sales funnels and sales optimization, and we were going to come out with a physical product line, and we were like, you know, who's done this before, who's been really successful. We reached out to Russell. He helped us model exactly nurell. Actually, it's funny because I'm looking at what you modeled and I had the exact same reaction. The first upsell that we have in place is more of the same thing that they just bought. And we were like, "That doesn't make any sense." So, we sold them a bottle of uh our new uh product called Organifi. Our first one-time offer was three more bottles after they already bought that. And the take rate was like 20 or 30%.

45:26 Then we thought, you know, Russell actually mentioned, you know, we should um uh implement subscription on everything. So, we had three options. We modeled exactly Russell's uh first sales page. One bottle, three bottles, four bottles. modeled his pricing 47 129 149 exactly the same. Sorry for stealing everything but you know it works. I love it. >> It's still away. >> Yeah. Uh and then once we implemented all the pieces we in actually like a week uh which is crazy. We matched his results. We're doing Am I allowed to say the numbers or >> Yeah. >> I hope so. I want to hear them. >> Yeah. >> Who wants to hear his numbers? >> I want to hear his numbers. Let's hear them. So the first day that we opened up the the gates, we did 12,000 in sales. The second day we did 34,000. The third

46:13 day we did 36,000 and and that was just, you know, opening the gates. And every single day after that, we've done around 15 to 20,000 because of the way that the funnels are structured. So it's uh it's really exciting and we owe a lot to Russell. I mean, he came out, he helped us with our funnels. He he broke down everything we're doing wrong, everything. >> I heard I was out for the beginning, but hopefully you guys got to hear it by the end there. Okay. So what he was talking about right is they saw my funnel and they modeled it. They funnel hacked it and then they matched my results. Okay. That is the power with uh this thing we call funnel hacking. Okay. So this is how it works. Um again if I was

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