Full transcript of “How To Build A Profitable Personal Brand in 2025 (Free Course)”. Click a timestamp to open the video at that moment. Need another video? Use the YouTube transcript generator.
0:00 so welcome to this personal branding free course so this is my free course that's going to teach you pretty much everything I know about building a seven fig personal brand I've been on YouTube for a long time and I've seen that there's a lot of people that are putting out free courses but they're not really detailed enough they might be 30 minutes 40 minutes maybe an hour if you're lucky so I wanted to make this longer more detailed and to really give you every strategy and tactic that I have used not just the tip of the iceberg but pretty much everything I can give to you now keep in mind this is a free course this is a free version of a program that I have which includes a course coaching calls a community and a lot of onetoone coaching with me personally so there's going to be points in this mini free course where I'm going to be mentioning things like check in with me and your
0:45 Student Success manager or let me know your next step in our telegram chat things like that that of course is only relevant if you are indeed inside of my program working oneon-one with me if you're not and if you don't want to then you just keep going with the free course content and just make sure to take action if you do feel like you want to get that extra help the one-on-one support with me and my team there is a link below and you'll see the information on how to go about getting that so this is how I built a seven figure personal brand personal brand that's made over a million in Revenue let's go through it so I've had content on Tik Tok you'll see there 4.7 million views that has gotten me lots of people interest in what I do I've had people on Instagram look there's a video there with 1.2 million views you'll see there's a a video there from YouTube it's got 16,000 views got me nearly 500
1:33 new subscribers um which isn't mind-blowing but for a con you know a a platform for like myself where it's not my main focus it's more where I post content to nurture people I'll touch more on that in detail that was a pretty good result for me that video now has a lot more views and just to show you some proof that's a screenshot of my stripe as you'll see there gross volume 1.3 million that's in Euro you'll see there's this massive dip for a couple of months here where I was using different payment processor and then of course we use this one again so you can see it's back up so that's stripe where we've collected most of the money that my business has made uh we've used others like PayPal direct to bank and then other processors but uh yeah you can get an idea of that there and there's a photo of me with the same dashboard back
2:19 a couple of months previous where it was 1.12 million and I posted that because you can see I'm in the photo so obviously it's my account right cuz anybody can find screenshots like this online if you look hard enough you'll probably find screenshots of stripe accounts and things like that but just to show you that it is mine indeed okay let's keep going um I think I have a video here yeah this is just to show you what can happen when you build a personal brand this is when the video I showed you previously what 4.7 million views a video like that was popping off and you'll see what this looks like so hopefully this video will play so you can have a look cool so this is what it looks like where your inbox on Instagram is flooded with people you'll see every few minutes people saying you know what is this you do can you explain this just
3:06 saw your video I'd like to know more and these are all people that saw your content are now coming to you and they want your help it's obviously uh one of the best ways to grow a business having people want what you offer so there you go that's what that looks like now my first few months when my personal brand were very very slow you see I I started my personal brand when I was making really good money with my marketing agency so in my head I would start a personal brand and I would just make boatloads of cash because I was already building personal brands for clients of mine in my marketing agency and my standard of how much I was making was already decent I quite a high income and I was like wow like I'll do this personal brand stuff it'll probably be really easy now cuz I've got all these
3:52 results of my agency to Showcase people uh we were I think on track for multi6 figures in that first year I was like wow this is perfect you'll see it wasn't quite that so in May € 231 June nothing July 632 August 8:25 September 7:43 so for months and months and months I couldn't get past uh even $11,000 or ,000 okay and I want to show you this because when my brand started to grow it started to grow quite fast but at this point I had a good audience I actually had at least 10,000 followers at least maybe more on Tik Tok and so I just assumed I would make way more money and this is to show you that how you monetize your audience is just as
4:37 important as how you grow your audience right there's people I know that have massive accounts and make not so much money and there's people I know that have tiny accounts I mean a couple thousand followers that are making insane amounts of money people that I know that do seven figures a year with less than 10,000 followers all right so keep this in mind I was humbled very quickly and I knew I needed to D deeper into how I would actually build this into a business okay I had then in March my first $10,000 month so 9.5k Euro and this was a bit of a light bulb moment as to oh wow like now things are really changing and they will continue to scale if I keep at this you know this was my first month at a seven figure run rate which is anything above
5:24 $83,000 So based on the exchange rate in that time you'll see it was $888,000 and that was between PayPal stripe stripe again these were where we get payments in and then AdSense this was just from YouTube You'll see 173 so nice to have here is a live stripe refresh I've showed you some proof already but again screenshots are only as good as a screenshot so this is a refresh of my app on my phone you'll see in a week we did 21k in 4 weeks 83.3 uh that's in Euro and then month to date I'll go back to that you'll see it was like 54 and this was on let's just check the exact dates okay let's wait for the month to date yeah 1st of May to I think it was the 16th or so it said so yeah there is some proof and now you have an
6:09 idea as to my credentials and what this also looked like because this did not happen overnight now in the next section there's going to be four stages of your personal brand that we're going to dive into much much more detail later I just want you to pin this in your brain for the time being so everything that we've looked at was only possible because I got clear on who what where and how so I'm going to show you all of this but keep this in mind so before we get into this let's look at the personal brands that I have grown because if you're going to learn from me it makes sense to know what I've done and what I've not done so that you know how to get my help all right so first I've grown personal brands for other people for business coaches health and fitness coaches a music marketer mindset personal development gurus or coaches sales
6:56 coaches agency owners I've done this in a few different Industries where they talk about different topics they attract a different type of clientele but the foundations and the premise of all of the success stories that I've had have been the exact same and this goes for my brand as well in my marketing agency I worked with 355 clients mostly a good chunk of those were coaches personal Brands now were there some other brands yes you know over a hundred of those would have been e-commerce Brands where it was faceless content we were creating for them of the products um their storefront all that kind of stuff with that being said though even with all 355 clients we did two things pretty much for most of them which was number one creating content
7:42 for them and number two Distributing that content and managing their social media page which was normally Instagram now the best results and the best case study the most impressive one that I can show to you is 80,000 followers in 3 months that we gained for a it was kind of a it wasn't a fully personal brand but it wasn't a fully faceless brand it was a company at which there was three founders and there was two kind of front-facing people so they were in quite a bit of the content we gained them 880,000 followers in 3 months on Instagram and I'm going to show you exactly how we did that me personally I will of course walk you through the platforms I've grown on I've grown on Tik Tok to over 300K at the time of seeing this video it could be a whole lot more uh on Instagram you know my own personal brand it's not as big but we've
8:28 had many many piece of content get you know millions of views and in terms of growing my personal brand business the business side of what I do not just getting loads of followers because my personal brand is a very profitable personal brand most of that has come through Tik Tok Instagram and of course a good chunk from YouTube as well so I'm going to walk you through pretty much you know all the fundamentals that I know for all of these and again keep in mind that my end goal here is if you're doing this for yourself that you know how to grow on these platforms but I'm not just going to teach you that just the hacks to grow because I see many people that use little hacks and strategies to grow they get 100 200,000 followers but they don't make much money okay so I do want to teach you the way at which I would build this into a business doesn't have to be the biggest business in the world but one that makes
9:14 you a really really good amount of money as well plus is enjoyable to run and I've made a lot of mistakes in the past where I've had videos pop off and they've been unsustainable you know these were videos that just caught a trend and it was a quick hype and and then my growth would have slowed down for many months after and I kind of want you to avoid that because I want you to have sustained growth in the long term so this is my approach to personal branding so when growing my agency I used Instagram in the initial stages to get clients you know I used their messaging and voice messaging tools to get my agency past 10K per month you know after a while then I outsourced this lead generation this process to Virtual assistance and I gave them access to my accounts you know I actually then deleted Instagram for pretty much the bones of one year and I just focused on growing my business and
10:01 life was much better it was actually really really a fun time because social media as much as I love it and we're going to talk all about it in this training it has some downsides and that was just something I noticed and this really allowed me to come at it with a fresh perspective where I got out of the mindset of being a consumer on Instagram for an entire year and I wasn't sucked in to scrolling and you know the algorithm all the time so when I came back it was actually a lot easier to come on here and get good results cuz I was more detached I could see things clearer and I wasn't as hooked in you know then I hopped back on Instagram and Tik Tok both platforms at once I did this when my business was in a good place my marketing agency and that's when I decided to start a personal brand and so you probably found me on whether it was Tik Tok YouTube or Instagram but
10:47 most likely you found me on Tik Tok or YouTube and Then followed me on Instagram and then maybe that's how you joined one of my programs that's typically the sales cycle most people go through if they're joining myself and see the thing is social media generates so many sales for me now because you know I could show the behind the scenes I could really document how we did everything in my agency but on top of that the reason why Instagram you'll see I I'm kind of the bigger fan on that platform and that platform might change in time but we look for the platform that has the same fundamentals as that which is this thing right here having conversations with people it's one of the key factors on Instagram right now that makes it my favorite social media platform YouTube I love it but it's not really a place you can have conversations Tik Tok I love it same
11:34 thing there's a very limited messaging feature Instagram this is the place where people communicate so much so this is where most of your sales will probably sit okay this boosts your sales massively so this was my approach to personal branding I want you to understand this as we go throughout this so that you know the context I built my agency using a social media platform that but we didn't post content then once My AG was in a good place that's when I put more focus into building my personal brand and since then it's been pretty much all gas no breaks I haven't really had a time where I've stopped building my personal brand because it's the thing I want to do like I I enjoy building it I enjoy the business that I've created on the back of it and it really links into the thing that I want to be doing long term which is what I
12:20 want you to find as well so I just interviewed one of our students Atlanta who joined us quite some time ago and she started a social media marketing agency with her help and last month she made £330,000 Atlanta used social media marketing to quit her job start traveling and then she actually started the personal brand off of basically the success she had with the social media marketing agency and from her knowledge of the music industry and that is where most of her Revenue now comes from so I think you're going to enjoy this conversation we're going to roll it right now so where I'm currently at is so I've literally just moved into a new place in London um and this is our uh a a rapid growth uh in business M just rounding up doing the end of the year
13:06 numbers now it's 21st December so pretty much towards the end of the year uh and so the end of the year numbers we're looking about 125,000 pounds we made since April so not even in 12 months so that is trying to do the math when I met you Adam I was on a salary of about 32,000 in London and that was a fourth job in the music industry so I've hunted the maps that fast but 369 I was about quadrupled my salary at least which just ABS it's just mindblowing so uh yeah I wouldn't be I wouldn't definitely wouldn't be sitting in my own apartment in London uh being able to afford it in
13:52 a lovely area and having fun again all on my own terms uh if I hadn't taken that uh step forward to start my own business and and leave the comfortability of full-time salary work yeah and I I think for you Atlanta like this is one thing that really stuck out to me when you joined us was that like you hadn't just started that job right as in you had been in the industry for I think it was like seven or eight years or something right no not yeah yeah yeah just under decade at that point yeah it's that that was all like no and it drives home the point of if like you were in it for seven eight years and building up your career like climbing the ladder as they say and you were then left with 32k a
14:39 year in London I'm sure wouldn't give you much left over at the end of the month right it was it's it's so weird to think about it now because I talk about this with a lot of friends and that truly I was living this lifestyle uh where you know like you're getting all these Awards you have this glamorous life you're flying around the were of pop stars um but like my the numbers weren't making sense in accordance with life and it after after I had gotten paid like pay tax um rent and bills I worked out that I I was living off of like 15 pounds a day for the month and it's just like it got to a point where I was so sick of that I knew that there was just like this whole other life for
15:26 me and it was like I was already there but physically I wasn't and I just needed to find the right person to just open that door and tell me how to get there because I trusted myself that I would be able to get there but I just know how to do it so I literally just needed someone to be like this is how you do it and then the minute I found that right person which was you it was you know away away we go and that kind of just gave me the confidence to just go you know what I'm just gon to I you know I'm a very All or Nothing person so I just quit my I got sick of it quit my job and literally just felt like I was restarting my life complet all over again and then I just went fully in on it and uh and just literally put in the
16:11 work and he did you did and you joined Atlanta like I'm pretty sure you were still working the job you joined and like you said the goal was learn the information get clear on what you need to do and then do it yeah I think I I think I can remember when you sent me a message saying that you would just quit your job yeah and it wasn't right away but it was within one two three months or so yeah and what i' I'd really like to kind of kind of ask you is what made you take that initial leave right because you knew the world was there you knew you had the potential you had the inner confidence the self-belief to do it which not a lot of people get to that point which is really sad and unfortunate what pushed you like were you thinking about it for like a long
16:58 time beforehand or was yeah and I think I wasn't um because also I was I was coming into it when when I join um sixf figure accelerator you Jo and you see so many people kind of join and they almost get kind of instant results and um and I knew I just didn't have that capacity to do it because of my job and I was so incredibly burnt out from that job as well it literally it felt like it sucked the life of me and so it was definitely like building for a while but I knew uh I couldn't just take a risk I had to take a calculated risk and for me knowing that I knew the steps forward and I had a mentor in place it was this clear kind of runway
17:44 for me of okay if I now quit my job with nothing to go to and no potential income for a while I know because of got the tools in front of me I know I will start seeing income coming through because the thing that's stopping me is literally just the time and that was just it was just rubbing for S such a long time I think yeah it was a good few months I think I joined roughly towards the end of the summer and then I put in my notice a few months after that where I thought okay like I've I I know what I need to do I just need the time and space to do it uh get away from this job because it wasn't it wasn't it so when I put my job um and I moved out of London I just took a bit of time out to just uh again just sort of
18:30 get myself into a place figure out also exactly what I wanted to do in this space online because at first when I joined I wanted to I didn't want to do anything in music I wanted to run a social media agency in travel because I was desperate to travel oh yes so R I was like okay well maybe let's explore there so I definitely dabbled in a few different sort of niches for a while um tried the travel thing out tried and then ended up just taking on whatever sort of work here and there to do social media management and I like I can do this yeah um but then I realized the one thing that I actually truly love is definitely music it just wasn't the job for me that job that I was in was
19:15 ruining my love of music and so I thought okay business building is really really hard as it is so you've got to love what it is that you are building in order to actually enjoy the process and I definitely know social media but I didn't think I loved travel as much as like running social media Pages for other travel companies I just think I want to be the one troubling so I thought okay that's marry up and so by taking that time away going traveling and rediscovering what is it I actually really really love and what can I like do well and monetize and let's think about that and how do I reach people and so then I essentially I'm
20:01 giving you a bit more of my life story here but after traveling for a period of I'm going to say sort six months or so and really again I was trying things out I was taking on social media management work um I essentially sat down I looked around and I saw this uh opportunity in front of me which is Tik Tok and I have a lot of friends who were YouTubers who just jumped on opportunity about 10 years ago they picked up camera and they didn't care what other people thought of them but now 10 years later because they jumped on a opportunity and they took action they now buying houses with their YouTube money and so I'm sitting here going I see what's happening we have got a new wave here and that is Tik Tok so if I just figured out how to properly do
20:50 this app Adam's doing it Adam's running a whole business off Tik Tok so if Adam's doing it I can do it but I need to figure out what is my thing and how how to work this out so I get on the app and I just spend literally you know I had no job so had a lot of time and I just got my head down for a few months figured out what was my tone of voice on social media how am I going to connect with people and what was my seat at the table and then I just literally made a load of content for just months and it was just content just giving value and then once I built up an audience I had options of how I wanted to monetize and then through that then created a whole new business which is now what I do full-time which is my coaching business but that was never the starting plan the
21:36 starting I'm going to do a social media agency for travel and hospitality and hotels and I've gone all the way from there all the way back to the industry that I started Le but coming back to the industry that I know but doing it on my own terms so I still get to do what I love and I get to do things that I just really really know very well but it's completely a brand new job which is coaching and uh had I've not been through that process of understanding again like how to build an an online business what Implement how to scale it which is really really important um how to sell to people how to Market your business so many skills in that that that I learned um which is what I use every day with my with my coaching business now um so that coupled
22:23 with Tik Tok growth 125 Grand uh in how many month April like months nine months or something eight eight months SI so good it's the comparison right like I just can't get over that like the years and years and years in the job 30k a year and then 4X did you're probably going to five Sixx it next year you know like that's it's just it's mindblowing and I'm sure people will have that exact reaction hearing that thinking that's mind-blowing but that's oh that's just not possible like it's too away yeah that's probably what what you might have thought that was me that was literally me every single time like you get on Tik Tok and I was looking at people thinking
23:09 oh man like they are they're like 18 and they're like like six figure businesses like literally this whole year I had written out on a piece of paper like I am a six figure business owner this the moment that I crossed that Mark I was just like I really if you said that to me in January this year that you would be figure business owner I was no way not going to happen and then last month I made 30 grand like there's literally whole annual salary in one and it just I feel like mentally I haven't caught up yet to that because I've been so used to never having money and now I it's all and it's all come from me like it's my value and it's just again I I was that person sitting there
23:56 watching these kind of interviews was the videos going I think I can get there I just just didn't believe it I self it had been worn down so much and that is why I needed mentors around me to not only teach me what to do but so much of it was the self-belief and I didn't realize how much like mental self-belief work I needed and once I unlocked that it was like a switch and once I unlocked that I was like oh I can charge for this I can charge four figures for my services what that's usually what I got paid for my full-time job a month way I could charge that and then someone sit there go yes you can that in itself is lifechanging so it is it's there is so
24:45 much to it and that's why I love being a coach because I get it now yeah I realize like Co that whole coaching mentoring it literally can change people's lives 100% 100% I think the the transferability right of of the skills you would have learned when you first started on this that's that's a key point we always try and make to people but I don't think people really fully get it until they've done what you've done where you've taken the skills use them to get a few social media management clients make a couple thousands give you the freedom to travel and then you've taken that and you've gone a slightly different route but you're still using the same skills like you're still selling you're still marketing you're still going to potentially be hiring team members using systems automations all these things it all strips back to off you would have RN with the agency start a business which
25:32 is the reason I think I got results with it as well was because of that I knew when I started it this is not only going to work if I work hard at it but even if I do it for three years and then go in a different direction it will be all from that whereas anything I ever did in the past Drop Shipping influence marketing theme Pages it was all you hop on it see an opportunity and then it crash and burns and then you're left holding nothing but a bunch of skills that you can't really reuse because they're just not transferable and that's the beauty of this and that's why like so many people use the social media marketing as a stepping stone right that's what I did it's what you've done it's what many others will do and some people of course want to just skip that right and just go
26:18 straight to let me just coach if I could just go straight to that and skip the other part maybe that would be more profitable maybe it would be easier to do what are your thoughts on that at do you feel like it was necessary to have done the kind of I guess done for you pay me I'll do a service and I'll manually do it and then to transition into hold on pay me and I'll teach you yeah I I'm really really big on uh on yeah the the D with you model personally for me I find that um much more enjoyable because you can help more people and there are so many people that need the help um I think it's also really really important to go through
27:04 something that's also you are on the other end and you are also going through something that's also done with you like you are being the person being coached so you can learn those skills I think for people who just want to jump to being the coach well I just think first of all you need to really really know what it is that you are coaching I that's that's where then then there becomes a great a great you can't just be a coach you really really need to know your stuff yeah so again I'm I'm really really big on that um and again you know I'm looking at um obviously right now the present getting you know things good making the sales but I'm also looking like where Doone will be in five 10 years I want to stay as a music industry coach or am I going
27:52 to want to move to coaching coaches and helping other people build their businesses but I I can't do that properly right now cuz I'm in year one of being a coach if that's what I want to do I want to get a good few years under my belt to really really know my stuff on how to be the best coach that you could be um so again it's I'm always looking at at you know this is what I want to do right now but the best part of it is is that you can take this and mold it however you want um but yeah I think for me the the whole coaching thing I like I said never started out thinking I'd be a coach it was always something in the back of my mind where when I defitely even with you I saw yeah I'd love to be a coach one day like you know think I'd be good at it but I just didn't think I knew enough to be a coach
28:39 it's just so funny now that it is it is music was it was that thing it was like it was right in front of me I know I know you're probably the one person that could have gone straight to coaching yeah most people can't they just they're trying to Co on something they not done but you probably self worth it was Lally self belief that stops me from doing it super interesting super so Atlanta now you like you said you did 30 grand last month yeah that's thank you I don't know what was in the air last month because I actually didn't really do anything different I okay it was just uh we just again just made sure we had the doors open know the system is all in
29:24 place by this point um we launched in April so you know we got a good few months of how things work um I the big thing that changed for me as well is hiring a sales person that was a game changer so by that point she was also very you know she'd leared uh how to sell she knows the program she knows me she knows the kind of clients we get in um so I think May that that may have been a contributing factor but um again yeah it was uh yeah huge but I think the thing the main thing was is is that by that point by last month I was ready to be able to take on that amount of work um because I hadn't have gotten the systems in place if I was still doing what I was doing before uh going more into coaching
30:12 and group based there was no way would have been able to accept 30 Grands worth of work and that amount of new customers um but the fact that that we were in a place was was awesome so you know how in yeah yeah for sure for sure and you know what's what's is Atlanta you said you didn't really do anything too differently right and you did 30 grand I just had a look at your Tik Tok just before hopping on and as you said like that's that is the basis of your coaching as well right you have 70,000 followers on there and when you look at the amount of times you've posted you've posted a lot but I know so many people that have posted the same number you've posted and they're at 2,000 3,000 followers so you've done obviously and you know I don't need to tell you that
30:57 for you to know because 30 Grand in the bank in a month tells you that you've done an incredible job of just being able to Market yourself but the second thing I noticed was that in that month of November it's not like you did 20 times more content or increase the flow and in fact it might have been lower than normal yeah where were the sales coming from is it people you have on an email list Instagram or entirely organic my friend that's the beauty of it and I think that is that's kind of where you props over into kind of more personal branding territory yeah when I say you know I in November no I definitely didn't I didn't ramp up uh my uh the amount of content putting out I was literally in the middle of a house mve as well yeah I was
31:44 busy with that I didn't have time to post content uh so you know I got a few posts out um I think it's probably to do with kind of General consumer behind by Behavior anyway you know I think that definitely helps um but really it was uh I think what is good about where I've manage to get myself into a place on socials is uh the content I do put out I don't bombard I don't put a lot of stuff out uh the content I do put out is really really purposeful and I've always always uh tried to lead with um giving people something tangible uh just valuable and
32:30 the place I always started out with uh on Tik Tok was I lead with value so you just give a boatload of value uh first people trust you and then that will do the selling for you is is that's really it so by the time people go and book the calls they fill out the questionnaire and everything we can kind of prev them they get all the calls of my salesperson um they're already warm because they've already built the trust with me through the made so there's been again this entire time I haven't spent a penny on Advertising I haven't done any cold Outreach at all it's purely been inbound so I'm sitting here thinking okay what if we do start doing Outreach and ads what there uh and I know I I need to
33:15 even maybe look at uh building even bigger systems in order to uh you know monthly memberships and things like that where where things are more automated courses there's so many options I can do um so I'm building that first so once we hit the button um and do more cold Outreach tactics I expect it to just kind of even Excel even more because if that's what we can do organically or we haven't really pushed um I'd like to think hopefully be in a good healthy position definitely definitely like damn we we'll talk more about this Apper I think we could for an hour just on that yeah I think that's the thing when people see it they don't realize like [ __ ] that's L like you haven't spent a penny on ads that you haven't done any Outreach I'm like I swear nothing what
34:03 we have been doing is collecting emails the whole time we've s about I think we're around 5,000 again the email list grows passively I don't rarely push to it we got about 5,000 on the email list and I'm just keeping it sitting there start delivering value on the mailing list and then again once we roll out more kind of scalable products we hit people on the M list so it's again it's like it's just uh it's but it's such an enjoyable process I love it now because thing I love doing and that's I think again is is the is one of the most important parts it's a big shift right yeah big big shift and I've never had that in the sense of working a job I hated but at the end of the agency Journey for me there was there was months where I just didn't enjoy it I
34:48 didn't enjoy the whole process the the relationships we had in the business everything it was just I didn't enjoy it and then going from that to then just coaching full-time I did that at the start of 2023 I remember just that feeling of holy [ __ ] I can now work on the thing of enjoying more make more and not have to deal with all the other stuff that I wasn't enjoying anymore yeah What a Feeling what was what was the thing that made you finally quit your social media agency because you you that was that was doing really really well so what final thing that made you go I'm in on coaching it was literally The Business Partnership that I had cuz I had a partner right 50/50 partner and it was
35:36 so good for so long like we were so much on the same path the same wavelength of where we wanted to go with this and there was there was a mark probably a year before we stopped which was where we decided we're not as aligned as we once were so instead of us just constantly kind of clashing heads all the time what we're going to do is we're going to make a strategic decision to just scale down and that's what we did so for basically the last year we didn't we still took our new clients but we didn't try we didn't push much Outreach we didn't do much promos and you know if you have this amount of monthly Revenue it's going to eventually just dip right and that was our goal was literally to essentially Crash and Burn our own business till it was zero and then we
36:21 would just let everybody go and we'd move on but yeah it kind of got to a point where there's a bit of a stalemate and then I basically ended up selling my half to him um so to be honest it's not so much the business model and that's why like in the last year I I can't even say how many times I've wanted to start an agency I've had so many ideas so many opportunities the reason I didn't was because at the start of this year I promised myself I wouldn't I would just do coaching for the full year and then obviously make a decision after that point and it's why I'm still so passionate about the agency stuff I think if I wasn't I would have moved on and started coaching coaches or coaching just people on how to do a personal brand but I think for me I still love
37:07 the model so much that I'm still I'm Still rocking it you know yeah and also you know loads about it and and because you know loads about it that's how you get results yeah not like people are signing up and then you're just saying all sorts of random crap it's like you actually know you're stuck and for sure for sure people um and it's easily digestible you know I remember when I was going through it I was like oh this all makes sense and I can do this like it's and I think that in itself is so so important and rare as well because before you and I think most people as well they will sign up to so many and try so many and a lot of them are they are just selling rubbage and you know I'm sure you get a lot of skeptical people sign up I do loads of
37:54 Music uh and it's kind of once they they start working with you they go oh this is actually helpful and they feel heard and they actually get results and and you go yes it is it is there is available uh but it's kind of having to go up against so many people who who do almost yeah again they jump on that bandwagon it's that having someone that cares is that's the difference 100% Atlanta you should see the three point0 we released in August yeah it blows the old stuff out in the water in terms of practicality action items TR the whole way it's a whole other beast and but that point I
38:40 just want to touch on that that's that's again why haven't I started coaching just coaches just how to do a personal Rand I think that's a mass of points that you mentioned it's like I've been doing coaching for good few years now three or so years but fulltime a year right so maybe in six months from now or nine months from now I'm going to turn around and go you know what no I feel 100% confident in my ability to do it and have enough experience and I think as you mentioned I think just too many people jump into whether it's and not the agency because you you can just learn that on the way but comes to coaching positioning yourself as an expert and charging for your advice too many people I think jump into that where they really should wait like wait a year like there's guys I've seen Even in our program that have gotten to to this one
39:29 story I always tell got to 2K a month messaged me said hey Adam hit 2K a month I was like fantastic amazing and he said don't post it and I said fair enough you know no most people are pretty cool of me posting it but I was like all good no worries then I remember that he was posting content like a personal Rand style content so I wanted to check it out and I checked it out and he was basically coaching people how to get to 5K mod guaranteed in 30 days and I was like Oh my days yeah you know then you got the case of someone's seen that and they've seen Adam's doing this coaching it's clearly working and instead of doing what you've done which is like wait build up your expertise and know when you're actually able to do it this person obviously did the the opposite did it away too soon and like
40:15 that's the that is the scary thing is it it is yeah there is there is there is a lot of that out there um with with people uh wanting to to just rush that whole process and I just think wait get the results in yourself yeah you know success in in quiet I always say just like get your head down learn it do it really really well and then kind of reemerge with you've just achieved and then share your wisdom because you lit you've been and done it and that is that is the that's the that I think that is the thing that separates the good coaches from um the bad coaches who are doing it for the wrong reasons honor % agree L with the music industry I have no idea if there's many other coaches
41:02 like I haven't a single clue what is that landscape like when someone has a sales call with your team at the moment is there a high degree of skepticism or they've been burnt in the past or is it pretty industry yeah there there are a few there's um I still feel like it's quite a new space coaching I think since I started though I've noticed a lot of people to start which is interesting yes um there are a couple out there um a lot of them are like older dudes um and I think people kind of like my sort of fresher take to it why sort of USP in the space is I am practicing what I preach whereas
41:48 I'm not someone who has had some mild success yeah there's a guy out there who's been doing sort of coaching and education 10 years but he's never really reached any sort of Pinnacle success so his Outlook is very jaded and I say that because I've had people come to me who have checked his stuff out and gone he he comes at it with a very negative mindset or and you are very empowering and that's what people need um but yes there are a lot of people uh who are Skeptics I really try and I've worked quite hard to move myself away from kind of being branders like uru or anything is sort of thrown around a lot um and so I think that's why the the
42:33 program that I have is really really developed um it's like six months of access to me like literally one to one as you know it's really really intense and it's done in that way of um being able to have that uh Personal Touch to everything that I do rather than getting people to sign up um run them through a really hands off program um and never even have like never even checking in on them and I think again I sort of looked at the experience I had with you of like I can just drop you a message whenever I needed it and you guys will get back to me and that was just so helpful in itself and I thought okay well people are going to need that too um and so I think that's that's every every place i' move and I operate it's always to just
43:21 give the absolute best and give people the absolute most and but like and in a great way of like here is absolutely everything I know um and you can have me in your pocket um whereas so many I think cut corners but that but in terms of the competition it's there aren't so many yet I do expect more people will be oh what I'm doing going that's working very well I'm gonna I want a bit that but also the reason I even started is literally because I left the music industry and I looked around and I was like oh there's all these like artists out there who need help um but don't know where to go and and don't know where to go who was like a trusted person in the and there's just not many people in the music industry who want to
44:07 share their secrets anyway and I thought well screw that I don't care I want to so I don't care about gatekeeping um so I think uh that's it why I started I was like people need the help I can help them because I know what I'm doing and I just started by just talking about all the things I know and then people that became very helpful to people so I just did it more um so it was never even to start by oh this could be a whole business it was literally coming from a place of you guys need the help and I can I can be that person for you um and that's how we've LED and so I think that's why you're at where you're at like you said you started with the right reason and that's so it's so easy to undermine that and forget that and just think that's not important but it is it
44:53 really truly is Atlanta where can people find you so I am at music industry mentor on Tik Tok and Instagram so there you'll find a bunch of free content that will actually help you like Tad content and if you like that and you want to work with me more then you just know exactly know what to do know what to do exactly awesome so it amazing Atlanta appreciate you coming on and I'm sure everybody else that's still watching this probably thinks the same thing so it's been awesome it's been real good to see you so this is a video I recorded pretty much immediately after I hit about 300,000 followers on Tik Tok and so in this video I'm essentially exposing you
45:39 know the second that happened uh well it could have been a few days later or a couple of weeks exactly what I did to get to 300K followers and lots of these strategies and tactics have continued to use on other platforms so it's not just specific to Tik Tok so whatever platform you're using to grow this should probably help now again keep in mind this is a training I've recorded some time ago okay so have some of my thoughts potentially changed on this going forward yes have or has my strategy evolved yes as well but I want you to see this cuz this is just raw this is what exactly I thought at the time was the exact thing that got me to this point so enjoy and I'm just giving you this now before we get into much more of the strategies and tactics later on so you have a rough idea as to where
46:24 we're going to go with this I want to expose to you my growth strategy for Tik Tok the strategy that I've used and how it has changed over the last two or so years because I'll be real what worked when I started on Tik Tok is not the same type of content that now works what we're going to do in this video is we're going to break down these eight key points so that you know exactly how to do this yourself if you want to grow your own Tik Tok personal brand this is going to help you but if you also have clients you run an agency this is going to help you understand the strategies that you could then use with your clients so first we're going to do an account overview and proof to show you some of the analytics the insights and the overview of how did I get this amount of followers and what actually works so let's head on over to my Tik
47:11 Tok right here so let's do a quick breakdown we've got 312,000 followers we have over 4 million likes and if I scroll down here on the content one thing you'll notice immediately is not all of my content goes viral okay my last video had 800 views video before I had 5,000 but if you scroll down you'll see there's certain videos that tend to pop off 23k right here 17K and we have a video just down here which has 2.1 million if we scroll down again you'll see the same thing again right videos with 1,000 3,000 but here we have a video with 1.9 million so now let's get into some of the analytics right so if we look at the last 7 Days inside of this account we've hit nearly 2 million
47:57 views 50,000 profile views all these other cool engagements you can see the video views have been pretty stable over the last week around 200k a day sometimes getting up to 350 if we go to the last 28 days we'll start to see how things started to pick up so if you look at the start of March here we were getting about 60k 30k 20K views a day then this is where we had a video start to go viral and then that is continued for the last couple of weeks now what's really interesting is the follower growth some of the videos that I have that go viral literally get me barely any followers I've had videos get a million views and get like maybe a th000 or 2,000 followers from that video then I can have certain videos which are way more just defined in my Niche they give so much more value to my audience and
48:42 when that videos go viral as you can imagine we get a lot more followers okay so if you look at the last 28 days here right we had 250k this time last month so we've added about 70k since then the last 60 days right if you look at February we were kind of flatlined around 217 right 2017 and then that has obviously shut up quite a lot next up what I want to walk you through is this point right here for the success of my page this is probably the number one factor right it's having a voice and it's having a niche so for me my niche comprises of self-improvement and business how to make money online I stick to these okay so I don't talk about politics I don't talk about my views on relationships right I just
49:28 stick to the thing that I know people want to hear from me I also know that this is the thing that links to my business right if I put out content around self-improvement improving yourself working out plus that you can make money for yourself that's the type of person I'm going to attract the type of person that wants to see that content and that is the type of person that buys what I have to sell because I do sell something I sell a mentorship program specifically for people that want to learn how to make money online whether that's through an agency or an appointment setting or a different type of online money-making vehicle so for you this going to be very important some people in this space have the view that you shouldn't have a niche okay and that you should be your own Niche I think that's a great idea but I do believe that having a specific Voice or Niche
50:14 really helps you especially when you're starting off because when you're starting off people don't care about you they care about what you have to say when you get maybe 100K or 200k followers and you start to build an audience now your audience will switch from caring about just what you have to say to starting to care about you and that is a massive shift that takes place only once you've built an audience so if you want to go from Z to 10K well this is going to help because if you talk about Formula 1 in a video and then you talk about football the next day and then you talk about making money online it's very sporadic and people are going to get very confused on what you actually do definitely do this number three I want to cover the style of videos that work the best okay so the easiest way for for us to do this is to look at the videos that have done the
50:59 best on my page so this is type number one this is a scripted highly edited video where I've literally sat down I've got my microphone in hand I've shot this on my iPhone I've done it you know in a place with a good backdrop and then my editor has made this look really really cool you'll see this style of video works really well for me I tend to do pretty well when I have a scripted video like this because I can get straight to the point I can get all my points across with a good hook at the start within about 23 30 seconds and I've hooked the people in now I do want to show you that some of my videos are these lifestyle videos that you see okay so you're probably seeing them here all right these work well but they don't work as well consistently for me the reason we create this style of video is because
51:44 people that want to work with me and learn from me a lot of those people are motivated by the lifestyle okay so if I'm going to teach you how to make money online or how to improve yourself you want to see that I have the proof okay you want to see that I also improve myself and I also make money online okay so we create a lot of videos like this where we show a transformation of where I used to be and where I am now so those are my two favorite types of content it's lifestyle content like this where you follow Trends and you show your transformation and you just show off the lifestyle that you have and the second type of content is the sit down speak to the camera highly edited videos okay next up I want to cover how I mix three content pillars to go viral but then to also close clients and make money building this Tik Tok page has been
52:30 really like a massive massive help to my business I mean most of my coaching business has been built from Tik Tok okay nearly all the people that have worked with me have first found me on Tik Tok some have film me on YouTube but the vast majority is Tik Tok and that is what I want to cover right it's not just how to go viral I don't want you to just learn how to get 300K followers I want you to know how to actually close client because you could have 300K followers and make 1,000 per month but my business can make up to like 70 80 even above that per month so like 880,000 per month because of this okay it's because knowing how to put out the content that gets you the views and then convert those views into clients all right so these are the three types that I try to hit so we've got viral content which is of course the videos that go viral this
53:17 is for awareness it's for people to know who you are and what you do Leen content is content that specifically tells people to go somewhere else so in the end of a lot of my videos you'll notice that I say DM me on Instagram or click the link in my bio right the reason we do this is because we want people to get off Tik Tok right having people on Tik Tok is not that valuable as we've looked at just having followers is not that valuable having a video get a million views on Tik Tok and then 10,000 people go from that video to your Instagram and message you guess what you're going to get a ton of leads a ton of clients and you're also going to get people that then follow you on Instagram right you're cross pollinating the audiences so if you look at this video right we're on about 2 million views if you come to the very end you'll see I have it right
54:04 at second 42 out of 44 seconds message me on Instagram this anytime this blows up our DMS get absolutely flooded okay really really key that you have that in there nurture content this is content that I post that really doesn't ever go viral but it's content that shows the behind the scenes of what I do there's a lot of videos I have like this where they're pulled from YouTube videos where I'm specifically talking about my business right my marketing agency how that works how we built it to seven figures okay interviews right podcasts that I've done this shows that I actually do the things right so if I just had the viral content and telling people to DM me on Instagram the whole strategy wouldn't work as well because people will find me from a viral video then let's say DM me on Instagram from a
54:50 Le gen video and then see all of this behind the scenes like interviews with my students so it's not going to go viral but this is going to convert this is going to nurture somebody and turn them from follower to customer I assume you also want to do now I want to cover my setup right A lot of people think you need to have some fancy setup you really don't this goes for YouTube as well uh the setup I have is way less than $1,000 it consists of this iPhone for filming we just film with the back camera we film with this and we do it in 4k so it comes out better quality it's just like an iPhone 12 I believe and then I have a microphone it's this road microphone plugs into my laptop top cost about $200 so all in all that's going to cost you less than $1,000 but I assume you already have a phone so if you already have a phone this realistically can cost you zero to start I only purchased a
55:38 microphone probably somewhere after I hit 100K so you can do all of this with zero and I would recommend that you actually do this with zero because if you put a hundred or even $200 into camera equipment but you haven't yet created any videos you're getting caught up in mental masturbation okay you need to do the thing first right so post the videos get used to posting videos and recording videos and then upgrade your equipment once you've got the proven Foundation set now my editors all right I'm not responsible for all of this you see on here I don't edit a single video all of these are edited by my team I primarily have two editors one that creates this style of Lifestyle content like this they have access to a folder with all of my lifestyle clips and they just follow Trends and do that for me
56:23 the second type all right the text on screen like highly edited videos like this are done by my second editor so I sit down record videos send them to him and then he also takes clips from my YouTube what's really really cool is that I pay around $2 a video for lifestyle videos and up to depends right about $7 to $10 per video for the highly edited videos like this one all right if you ask me I think those are really really good prices these work because I push volume meaning that my editors get multiple videos a day so so they know even if they just charge me $10 a video if I give them three videos a day they're going to make $30 a day which for my editor who's based out in India that's good money and he's actually making some really significant money just editing my videos and for a couple
57:10 other clients I want to expose to you now my comment hack okay this hack I have used so many times to get me extra views I'll explain exactly how it works so when you post a video and you start to get comments right let's take my video here for example when you start to get comments you can start to reply to these comments so for example this has 872 likes and it's a comment that criticizes part of my video okay the second highest ranked comment also criticizes my video or this one all right criticizes my video what I would do is I would click reply you don't see this on desktop but if you go on mobile you will see this and I can create a new video responding to that comment this does two things one if the new video goes and gets 10K views those 10K people
57:57 right maybe 5K of them look at the comments see the video it's attached to and then watch the original video likewise if this video with 2 million keeps getting views and let's say it gets 100,000 views a day the people who watch this video right maybe 50% of them 50k will come and click the comments and then watch the other videos so you're essentially sucking people in right and you can create a big big loop where someone starts with one video and they look at the comments and essentially just go from video to video to video I didn't create this strategy I saw somebody else doing this and I think they did it unintentionally it was like a storytime video and they kept responding back to their comments but it hooked me in and I kept watching their videos because of that so that right there is an incredibly easy thing that you can do to get more views the final point I want to wrap this up on is that Tik Tok followers really don't matter
58:44 right as you can see on my page just because I have 300K it does not mean I get views on every video like my last video literally has 800 views okay with Tik Tok my entire strategy has always being this post on Tik Tok be incredibly consistent learn how to go viral but push people away from the platform that is why in most of videos we're telling people to go to Instagram DM me on Instagram we're telling people to click the link in my bio or go to my YouTube in my opinion one Instagram follower is worth about 10 if not a 100 Tik Tok followers so an Instagram follower who watches your stories every day is way more valuable so what I want you to do is I want you to use Tik Tok as your way to get attention and then you push the attention elsewhere that's really what
59:30 has worked best for me and that is how I have got my Tik Tok to over 300K but also how I have built a seven figure business based off of this success my friend I hope you got some value from this video you don't want to fail do you if you don't watch this video all right you're going to watch this video if you don't want to fail failing in a personal brand is so easy I mean probably one of the the easiest things that you could do is start a personal brand and fail this is how you do it you'd post for 2 weeks you'd give up if you just haven't gone viral and when I say post for two weeks you might do maybe a video a day maybe once a day maybe one the next day maybe you take a day off this is going to be the easiest way to fail you're going to
1:00:16 try one strategy one to two videos doesn't go viral so you're going to say doesn't work for me doesn't work for my industry doesn't work for my Niche doesn't work for me something's wrong with my algorithm I'm Shadow bands so easy to fail when you do that or you put in minimal effort like I mean minimal minimal effort you know you you know your video is not that good when you when you compare it to others out there it's just not that good and you're expecting maximum results You're Expecting 10 million views on a video when you put in a few minutes right now we're not just talking about time it's about effort some of my best performing videos I've made in 5 minutes no joke and I will show you those strategies for those videos in this training so it's not about the time input it's about the
1:01:01 effort it's about how does your video Hold Up amongst others I've had videos that my editor spent hours editing and they've flopped so it's not about time I want you to get that really clear from day one it's not about time here but it's about maximizing how good your video is we'll talk more on that but failing at this is so easy and I want you to know that cuz if you can see that starting a personal brand andand and failing at it is easier than starting it and succeeding with it which is true of any business in the world it's easier to start a business and fail than it is to start a business and get results for any business in the world because most people have excuses they're lazy there's tons of factors that come into play that wipe them off that basically put them in
1:01:48 a situation where they quit before they get results and so building a personal brand is no different what I really want you to do before we jump into again strategies tactics the hacks the the things right the Tactical what you can do to get results it's really really
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