How to Start Selling Digital Products in 2027 (Free Course)

0:00 You only need one digital product to make $10,000 a month and you don't need to post on social media every day to do it. Let me explain because I am not gatekeeping this and most people are over complicating it because they spend way too long creating their digital product and then they burn out trying to sell it. And if you want advice from someone who went from being miserable in their life, in their 9to-5 to making over $250,000 selling digital products in the last 2 years, it really comes down to three simple things that most people just aren't teaching properly. And so in this video, I'm going to show you how to

0:46 choose and create your winning digital products in less than 24 hours, where to actually sell it, and how to promote and market it so you actually make sales, even if you've got no audience, and you don't want to constantly post on social media. Consider this your completely free course. And I've even created you a free checklist down below to help you follow along with each step and actually take action. Okay, so let's start with getting your very first sale and what that actually looks like for a normal person. Now, before we get into it, if you're not subscribed to the channel, please subscribe and tap like on this video. It would really help me. Okay, so the first thing I want to show you is this comment from Gina on my last free

1:33 YouTube course. right? She created a small gentle grief guide after watching my content. And at the time that she wrote this comment, she had actually made 10 sales. Okay. Now, there are three things I want you to pay attention to here. First, Gina actually took action. She created something and she put it somewhere where people could actually buy it. Okay. Number two, she created her product from a very real and actually heartbreaking experience. Gina actually shared that she had lost her husband and she put that experience into something that could help others through grief. So, she was really solving a problem. And number three, this product is so specific. It doesn't appeal to

2:19 everyone, and that's okay because the people that it's for can recognize themselves in it. And so I hope that you can take away from this that your everyday knowledge and your experiences can be valuable to someone else. Okay? But you need a specific product that solves a very real problem for someone. Okay? So how would you take a very simple product like what Gina created and turn that into 10K months? Cuz this can feel impossible, but it's not when you break it down like this. If you price your digital product at $27, you'd only need around 13 sales a day to reach $10,000 a month. Now, let's say that you created a digital product that was $37, that comes down to only nine sales a

3:06 day. And then if you went for $47, that is only seven sales a day. Now, obviously, you need to make some tweaks to your digital product depending on what price you're going to charge for it. And don't worry, we're going to come into that during this video. I'm going to break down all of the marketing. And so, hopefully that should help you see how attainable $10,000 a month can be from a very simple digital product, a clear price point, and a system that brings you in buyers. Okay, so let's start creating your system. And the first thing you want to do is find your money-making, your profitable product idea. And you're going to do this using my three circle method. Your first circle is what do you know? The second circle is about the problems that you've

3:51 solved for yourself or others. And then the third circle is what are people actually going to pay you for. Okay, your perfect product idea, your perfect niche and topic is where all of these three things overlap. This is what I call your sweet spot. Okay, so let's break it down. Let's do it together. I want you to grab a pen and paper cuz you're going to do it with me. We're going to find your money-making idea right now. Okay, so starting with circle one, you need to do a brain dump of everything you know. Think about your skills, your life experience, anything that you learned, or maybe it's just things that you're naturally good at. The most important thing here is not to filter yourself. Don't judge yourself. It doesn't matter how big or small these things are. Write them all down. Can you

4:37 organize your life? Well, are you good at content? Can you potty train a toddler? Okay, that is not easy. Just write them all down. Even if some of these things feel so basic, because what's basic to you could be very, very valuable to someone else and could be something that they're willing to pay for. Now, circle number two. This is all about the problems you've solved. Okay? Think about this as your superpower circle. Now, watch out here, right? Because most people might just tell you something like, "Well, follow your passions." And yes, you know, that is important. We want you to like the thing that you're creating, but it's even more important that you actually make sales so you can actually make money. People don't buy hobbies. They don't. They buy

5:24 solutions. And so, I want you to answer two questions here, right? What problems have I solved for myself? No matter how big or small, what problems have I helped my friends, family, or even co-workers solve? And trust me, you solve problems every single day at your job. That's exactly why they pay you. And so now we're going to turn this into a skill that other people pay you for. And now the third circle is the reality check. This is what people actually pay for. And in reality, people pay for three things. They pay for either saving or making money. Now, this doesn't mean that you have to become a business coach. I have a client that actually teaches people how to better detox their wardrobe. They're not buying new clothes

6:09 every 5 minutes. That is saving money. I have another client that teaches people how to plan their holidays so that they get the best of their time off and they get the best deals. That is saving money. Okay? So, that's what you need to think about it from that perspective. The second thing people pay for is saving time. And the third thing people pay for is improving their relationships. Whether that be romantic relationships, family relationships, or even relationships with their colleagues. And so now, you might have written down a few notes, but you might still not be sure quite what digital product you're going to sell. Don't worry, we're going to use AI to help us. I love using Poppy AI for this. I think it's the best, and it's going to help us do every step of the process. It's also going to help you with your marketing and help you actually make sales. So, let me show you the first step. Okay, so

6:56 now we're inside Poppy and you're going to see how magical this AI tool is. It's like all of the best AI tools all in one. Okay, so I'm going to leave a link below so you can grab it and you can see all the details. But once you sign up and you're going to click a new board and so the great thing with Poppy is that everything actually happens on this one board. You don't need multiple AI chats. It's all makes it very very simple. And so once you're in the board, you can see here on the left hand side, you can pull anything onto this board. You could add text, you can add websites, you can add links, you can literally add anything. You can even add images. But for this example, I'm just going to add text. And I'm going to put in the answers to the three circle exercise that we just did. Now, for this example, I'm doing something completely different, not my niche, because I want

7:43 to show you how this can work for any topic. Okay? So, I'm going to paste it in here. And you can see here, circle one, circle two. So I've just pasted in my answers, right? And you can just type them out and paste them in here. And so you can see that I've just pasted in the example answers, right? So that is on my board. The next thing we need to do is actually open an AI chat so we can chat about this text. So you're going to click this plus button. You're going to click AI chat here. And now you can have this on your board, too. And you can see that it connects it to this text. So it knows exactly what we're referencing when we're boxing stuff. And so this is going to be great cuz later on we can connect it to our products and we can connect it to our marketing. So it literally sees everything all in one chat. Now the first thing we do when we

8:29 open this chat, we're actually going to select our model. So you'll see it has chatbt in here. It has Claude. It has so many other things. So you don't actually need separate subscriptions for other AI tools. It can all just be in one thing, right? So, I'm going to click Claude Opus, and I'm actually going to just type in this prompt. Now, I'll leave all these prompts in the free checklist down below so you can grab them. So, I'm basically just asking it for five very specific digital product ideas that I can actually sell based on the three circle method. And so, for you, it'll be completely personalized to your experience. And so, let's have a look at the results here, right? So, it's identifying the overlap. is finding out what I know, problems I've solved, plus what people would pay for. And remember, this is an example. I put in some

9:14 nursing experience here. I'm doing this for a client in this example. Okay, so you can see here it's giving me five ideas. It's giving me a med surgery brain sheet. What do I do first? Again, my inputs here talked about a nursing background, okay? And what I've learned in my nursing studies in this example. Number two was a firstear nurse survival program. Okay, which sounds good. Another one was a call the doctor script pack. So basically what to say when to call the doctor. Another one is a handover and chart as you go toolkit. And so can you really see how it's pulled out individual experience and turn that into digital products that people actually want to buy. And so now that we have our ideas, we're going to put in the second prompt. Now this is in your checklist below. And this is to

10:01 make sure that we are choosing the best idea. And the best ideas that sell the most have three things in common, okay? They are very specific. I talked about that already. They are interesting, which means they stand out from everything else out there. This is why you never have to worry about competition. And we're going to talk about competition in a second. And also transformational. Now, all that means is a fancy word for saying it helps someone in some way. It changes something about their life or about their circumstances. Okay? So, I have a prompt that's going to help you find an idea with all of these three things. I'm going to paste it in here below, and you will have it in your checklist for free. So, now let's see what the AI comes back with. Okay, so this is sick. It's now come back. It's now rewritten all the ideas,

10:47 and it's given us the strongest ideas. I'm just going to scroll right down to the bottom. So part of the input that I gave for my example was that there was a time when my student was crying in the car cuz they didn't know what to do next after becoming a newly qualified nurse, right? And so now it has turned that problem into an actual product that people want to buy. Okay? And it's like a sheet system, new medical surgery grads. And so this is really cool. and it's telling you exactly what to include, a 30-day plan, a what do I do first card, a video tutorial, and a bonus. Okay? And then it scores the idea out of 30. Now, 24 is a great score, but it also tells you how to push it up to a nine or a 10 for each one of these

11:32 categories. Remember, I said the categories are hyperspecific, interesting, and transformational. And so now it has taken those five ideas that you might have had trouble picking from. It's filtered it into one strongest idea and it's given you exact steps on how to make it the strongest idea possible. Okay. So I'm going to go ahead and tell it to do that and I'm going to meet you at the next step. Okay. And so now I just asked it to just simplify the name cuz I thought the name to be honest was a little bit long. This is too long for a digital product. So I asked it to simplify the name. It's now called the 30-day brain sheet. And it gives a final overview of what the idea is, what's included in the digital product. It is a bundle. It even gives a suggested price, which is great. And it

12:18 tells you the next step. But before we create the digital product, we're about to get there. I want you to do some competitor research first. Now, here's the thing. Most people think having competitors is a bad thing because if they're just starting out, they don't know how they're going to compete with other competitors in the market. Here's a pro tip. Competitors are actually one of the best things that you can find in your research because it shows there's demand for that niche. If products are already selling, that means there are customers that actively seeking out that product. And so rather than being afraid of competition, we're going to use it to our advantage. We're actually going to use Poppy to scan all the other competitors that are out there and find the gaps in their product so we can make sure that we're not only creating our

13:03 own unique product, but we're also solving problems that your competitors aren't. This is going to make your product so much more desirable and so much easier to sell when we come onto the marketing a bit later in the video. So, make sure you don't miss that. And so, there are two ways that we could actually find these competitors, right? We could go out and spend loads of time researching it all ourselves or we can just have AI do it for us. I'm going to say to Poppy to go and search the competitors for me, okay? And it will go off and do it and I'm going to come back and show you what it finds. Okay, so Poppy has now done all of the competitor research and it found some gems. It actually did this entire table where it came up with five different products like serving a similar audience, solving a similar problem and it really broke down in a nice way like what's the

13:49 price, what's the format, who's it for. So, this is a great research and it gave us a ton of insight which I highly recommend you reading for your own product. So, it's really going to give you a sense of what's working in your topic area. And then I followed up an art stick to share the actual links and it came back with all of the links to the products which are all completely clickable. And so with all of this research, you should now be starting to get a really good idea of what you want to include in your digital product. Okay, so now it's time to bring your digital product to life. Now creating your product, this used to be the hardest bit. This used to be where everyone got stuck. But now, thanks to AI, it's going to be the fastest part of this course, but also the fastest part of your journey because you can do it within 24 hours. Now, remember, all of

14:34 the sales will actually come from your marketing and your sales. And we're going to come on to that next, right? Okay. So, here are the steps. Number one, you're going to brain dump everything you already know. The easiest way to do this is to do it with voice notes. So you can go into Poppy, you can click the microphone and you can just start to brain dump everything that you want included in your digital product. Now don't overthink this. You should literally think about the steps that you went through to solve that problem for yourself. Okay? And keep it super simple step by step. Now step two is where we're going to use AI to take that brain dump and turn it into an actual outline. Now, this is the cheat code to staying on track when it comes to creating digital products, but also creating

15:21 products quickly. When you have an outline, you know exactly how you're going to structure your digital product, but also what information you want to include and what information doesn't need to be included. Remember, we want to keep this very simple. Your outline becomes your blueprint. So, please don't create without it. Now, step number four, this is where we want to start using AI to build out our digital product section by section. Now, at this point, I want you to decide what type of format you want to creating. Okay? Do you want to create an ebook? In which case, you can use Canva or you can use AI to create the ebook for you. Do you want to create a course in which case you will literally use a free recording software like Loom to do it for you? or

16:06 do you want to create a mini tool or interactive digital product? Now, to me, this is the future of digital products because it means that your customer can actually interact with them and actually get quick results. Now, I have whole videos showing you how to make these. But the most important thing to realize is all you need is a prompt to help you create a mini tool. Okay? It's very simple. It's going to give you a very short prompt. You could then copy that prompt into any platform. I like to do this in Lovable, but you can also use Claude. You can also use Canva and have it create the mini tool for you. Now, the great thing about this type of product is that it does all of the design for you. It does all of the

16:53 layout for you. And so your only thing to do is to check the finished product. Test it for yourself. Make sure it's easy for your customer to use, but also make sure that it follows your process. Okay? It's not about generic content here. You want a tool that is going to help someone go through the same process that you did. Okay? And so it doesn't have to be complicated. You shouldn't be spending weeks on this. You can do this in a few hours. And now the next part that you have your product created is you really need a page where people can actually come and buy it. Okay, this is where you actually sell it and where people actually pay you. Now, most people think that this means building a complicated website or having to pay

17:38 someone to create this for you. But it can actually be as simple as one page that clearly describes your product and gives people a way to pay you. And I want this to be as fast as possible for you, which is why we're going to use AI again to create this page for us. So, first we need to figure out what do we actually want to say on this page. Now, remember all of that competitor research that we did earlier, okay? And Poppy already gave us the links to their landing page. when now we're going to use those links to break down what do our competitors say on their pages. What is the formula that works and how can we turn that into content for our own pages without copying. Okay, this is not about

18:24 copying. This is about seeing the formulas that worked on other pages and applying it to our products. So, let me show you how to do that in Poppy. Okay, so to do this, we're going to go into Poppy and we're actually going to pull in the live websites from our competitors. So, we're going to click on the left here. We're going to click website and it's going to add it all to the same board. It's very connected and it's very cool. And so, now we're going to actually copy in some of these competitors, right? So, we're going to copy it and we're going to paste the website link here. And so, Poppy is going to pull all of the information off this page so we can analyze exactly what works. Okay. So, we're going to do this for all of the web pages. And so, now we're going to do this for every single one of our competitors. We're just going to click the add website and we're going to add the link for each one. Okay, so

19:09 now I've connected all of the websites literally just by clicking that website button. I actually want to group all of this, right? Cuz I really love the way Poppy's boards look, but I want it to be really clean. So instead of having all of these individual connections on the left, I'm just going to click the group button. And this allows us to group anything on our board together. Right. So now we've got a group and we can actually just drag all of these all inside the group. Okay. And so we can call this our website group. So it doesn't matter. You can just pull them on top of each other. They all will go into the group here. We're going to pull every single one in. And now that we've got this group, we can always use this to always compare with what our competitors are doing. Right? So I'm

19:54 going to rename this group. It's going to be called competitors. And now we have this group. And by the way, again, another great thing with Poppy, you can save this to the vault. So anytime you want to come back and look at your competitors, marketing, landing pages, whatever, you can always come back to that saved group. But before we do, we just want to make sure that Poppy has eyes on our digital product. We can do that in a couple of ways. We could add a video talking about what our product is. You can actually add your actual digital product to Poppy if you want. And I'm going to do something similar. So, I've got a document overview for this example of what my digital product would be. It's just a PDF describing it in like a lot of detail, right? And your product may even just be a PDF. That's fine. And you can see here now that I'm uploading

20:41 that. So, all I clicked was upload files, upload media, and Poppy can now read your entire digital product, all the information that you give it about it. Okay. So, now we have everything attached to this board. We have the competitor landing pages. We have our digital product content. And so in the chat, I wrote this prompt, which I've given you below in the checklist, which basically asks Poppy to analyze all of your competitors and find out what they were doing on their pages so we can apply those formulas to our page in our own words for our own product. Okay? And you can see here that it broke down all of the landing pages. It literally identified what each one was doing really well, what was working, and what a structure would look like for our own product. Okay? So, it's literally

21:27 planned out the structure of the content that you want to include on this landing page. Now, I hope you're still with me because this is really important. The content that you put on this page will be the thing that decides if people actually go ahead and buy, which is why we've done this research step. And so now that we've got this structure, we can actually turn this into fully created content for our own landing page and then use a tool to build the whole thing for us. And so now I'm adding in one more prompt into the Poppy chat asking it to build out the page in full for our digital product. Now remember, you must attach your digital product or at least have enough information in this chat for Poppy to build it for us. So, we're going to hit enter that Poppy is

22:13 creating this page content. Okay. So, it's given us the content. And then lastly, we're actually going to ask it for a prompt to prepare it to build the page. Okay. Now, Poppy's not actually going to build the page for us, but it's going to create a prompt so we can take it over into our sales platform, which is going to be Hostinger to build it for us. And you can see now it's actually creating a really detailed prompt. All we need to do is copy and paste this into Hostinger and that's going to create our sales page for us. Now you might be thinking, well, why don't I just create the page in Poppy? Poppy is here to help us do all our research and all of our marketing. But to host our website, we need a separate tool that enables us to have what we call an

23:00 ecommerce store. This means a way that people can actually pay you on your store. Okay. Now, for this, we're going to use Hostinger Horizons because it lets you build that web page, and you can turn it into a website if you want, but it does it all just by chatting with AI. So, this is how it works. The first step is to click the link below, and you'll land on this Hostinger page where you can sign up and choose your plan. Now, right now, they have an amazing Black Friday offer. So, it's a great time to take advantage of this. And then as you're signing up, you can actually use the code Relle to save 10% on top of whatever offer they are running, which is amazing. Okay, so once you're signed up to Hostinger and you're logged in, you're just going to find on the left hand side where it says websites and

23:46 then you're going to go into AI builder. You're then going to click create a site and you're going to see this chat box where you can describe what you want. Now, we've already done all of the work in Poppy. So, you're literally just going to paste in the prompt that Poppy gave you, which includes all of your product information, the page content, and how we want the page to look. You're then going to hit enter and let Hostinger build the page for you. Now, once it's generated the first version, you can literally go back into the chat and ask for any edits. You may want to change things like the colors, make your headline bigger, move things around. Just tell it what you want in the chat and it will make all the updates for you. Okay. So, once you've done all your edits, but before you publish, I want

24:32 you to read through the entire page. I want you to check everything. Check the what's included. Make sure that it matches exactly the product that you are selling and then you can go through the steps to connect to your payments. Okay? And Hostinger makes this really, really easy. Okay? So once you're happy with the page, you can literally just push it live and there you go. Hostinger has built a full page for you in less than 10 minutes. We've taken all of the research that we did in Poppy, used it to write our own content, turn that into a prompt which has actually made a live web page where we can take payments super quickly. Now, I want to take a second to appreciate how much technology like Hostinger has made something like this possible for anyone because just a few years ago, you would have to pay

25:17 someone to build your own site. And now, Hostinger can do the entire thing for you with just a few prompts in AI. And just so you know, now is a great time, especially around Black Friday, to sign up and grab offers like this. Remember to use my code, Relle, to get an extra 10% off, and I'll leave the link down below. And so now that we have a page for people to buy from, the next step is making sales. Okay, we actually want to start making sales as fast as possible. And to do that, we are going to start with the most underrating marketing platform that will actually bring in the most sales and that is email marketing. Now, there's a research company called McKenzie, and they did a study, like a proper piece of research. You can Google

26:03 it, but it showed that email was nearly 40 times more effective at acquiring customers than Facebook and Twitter at the time combined. Okay? And so, that's huge, right? And I've seen the power of email in my own business. People do open emails and they do buy when you do it correctly. Now, before I show you how to actually do this for yourself, I wouldn't address an elephant in the room. Cuz I hear people say quite a lot, well, I don't open emails and I don't like people emailing me about stuff. What I say to that is maybe you don't, but you are not your customer. You are now the business owner. Okay? And so, just because you do something doesn't mean your customers will behave in exactly the same way. So, please don't rule out email cuz it can be one of the

26:48 most profitable channels you will ever have for marketing your digital products and help you grow your business. But the first thing you need to do in order for it to start working for you is actually have people to send emails to. This is what we call an email list. And if you're listening to this thinking, "Okay, I've heard about email marketing. I know that it could work, but I actually just don't have anyone to email." Here is what you're going to do. You're going to create something called a freebie. Okay, this is also called a lead magnet. And this is just a piece of content or a tiny little mini product that you give someone for free in exchange for their email address. Okay? And we're not just creating any random freebie. We want to create a freebie

27:33 that is going to attract people that actually want to buy our paid product. Okay? This is how you turn the people on your email list into actual buyers. And to do that, you're going to follow my glow framework. Okay? And here's how it goes. G is for goal specific. Okay? You need your freebie to solve a specific goal. What's the one thing that that free piece of content is going to help them do? L is for linked. It needs to clearly link to your paid product so that buying that product feels like the natural next step for your audience. O is about being outcome focused. We want to give them a quick win, a quick outcome, a visible result, something that they can use rather than just more

28:18 information on a PDF that they save and never open. A W is worth paying for. Even though this freebie is free, it should be useful enough that your customer will think, "Wow, I would have paid for this." Okay? So, we want to keep it very small, very specific. And remember, you are using this to help them solve one part of the problem and your paid product that helps them take the next step. And so, now you've done your freebie, you need an email platform so that you can actually start to grow your email list, send emails, and make sales. Now, this doesn't work from a Gmail. You actually need an email provider to monetize your emails. And there are a ton of options out there, but from my experience, I highly

29:05 recommend Omnisend. Okay. And I like Omnisend because it has so many features that I would usually see in much more expensive platforms. Okay. So, the list of features that you get inside Omnisend are insane. And the first thing that I would be using the platform for is to create a page inside Omnisend where people can sign up for your freebie. This is different from your digital product page and it's a lot simpler. On the send will host that page for you. So you don't need to build another web page for it and it's really simple. Drag and drop. All you need is a sentence to explain what the freebie is and what they're getting. And you need somewhere that they can actually enter their email address. Like I say, you can get all the templates inside Omnisend. It's really

29:51 easy to pull together. And the next part is to set up your automated emails. Okay, these are the emails that are going to be sent on autopilot. So, without you having to do anything as soon as someone signs up for your freebie. Now, the first email always will send them a link to your freebie so that they can actually access it. And then the follow-up emails introduce them to you and your brand, but they more importantly start to sell your digital product straight away. And so it all becomes automated from the point at which people download your freebie to actually converting into your digital product. And the great thing about this, once the sequence is set up, once it does everything in the background and Omnisend have workflows to do this for

30:37 you and I'm going to show you exactly what emails to set up so you can convert someone as quickly as possible. One more thing that I want to call out here that you can use in Omnisen which is going to make such a difference to your sales is countdown timers. And it's one of my favorite features especially with things like Black Friday and Christmas coming up where you can actually use the countdown timers as well as alongside a special offer to increase your sales. Okay. And so onend have this all built into the platform. And so it gives people a bit more urgency, a bit more of a reason to actually buy your digital product when you give them that timer. Okay? And you don't need any separate tools. It's included on their standard and pro plans. Now, just so you know, if

31:22 you're switching from another paid email platform, on the send actually take care of all the migration for you, okay? They do it all within 5 days. And if you're switching from a platform like Clavio, you can actually save up to 35%. And so if you want to check out Omniscent, I'm going to leave a link below in my description along with my discount code that you can use to save 30% whenever you switch to a paid plan. Okay, so now you've got your freebie page set up in Omnisend. You know how to set up your automated emails, but what do you actually say in those emails to turn those subscribers that you're getting into actual customers? And now you don't have to sit there and wonder and write the emails yourself because Poppy can actually do it for us. So let's jump

32:09 back into the board and I'm going to show you how it works. Okay, so we're back in our same Poppy chat. And again, like always, all of the prompts will be in the checklist. So this is the prompt that I actually used to create all of the emails that are going to turn the people that download your freebie into actual digital product buyers of your paid product. Okay? And so I popped in this prompt, but before I show you the results, I want to show you what I attached cuz that makes the emails sound like you, not sound like AI, and be even more effective. So the first thing I did is I attached some examples of my natural writing style. Now, I've wrote emails before in the past, even before I started my business. Um, and so I attached those emails. And so to do that, so you're just going to click upload files, and then you just attach the files that you want to attach. So

32:55 here are the files that I'm attaching. I'm just going to attach four examples. Now, if you don't have emails, don't worry. You can you can upload anything that you've written, messages, obviously, not private ones, anything that shows your natural voice. Okay? And so, once you've uploaded them, you're just going to click done, and it's going to upload them into this group here. Now, I already did the example, but there you go. That's how it looks. And then you just attach it. Okay? So, you just click this and you attach it to your chat. Remember, it's really easy. And there, that's the way that Poppy can now see your emails. I already have an example on my screen here that I did already. So, I'm just going to actually delete this. So, I just wanted to show you how I did it. The other thing that I also attached was another document which is basically my email framework. This is the exact framework I use that turns

33:41 people from freebie downloaders into paid digital product buyers. Now, because this is my unique strategy, now if you want to grab this for yourself, you can actually grab it inside my paid membership. This is where I share all of my strategies, all of my templates, like everything that you need. So you can just copy and paste and literally update it for your own product and your own business, right? So you can grab that inside there if you want. If not, just don't include it. It's just an optional extra if you want to write emails in the exact same way that I do. Okay? But I attached both for this example. I attached my previous emails that show my natural tone of voice, not AI tone of voice, and I attach my strategy as well. And then I put in the prompt which you have down below basically asking it to create those six emails for me. Okay.

34:26 And so Poppy then actually did a really good job. And so once I did that, Poppy actually went ahead and created all the emails, right? So it created the subject line. It gave me exactly what to say in the emails and then literally a part where I can just attach my freebie. So I would just add a link to my freebie here. And the emails are really, really good. you know, they're short, but they're also really helpful. And they explain to someone why they should buy your digital product now that they have downloaded your freebie. And it's not just sell, sell, sell. These emails are also about establishing trust, giving people information about who you are, why you created your product, literally telling the story, so they can make their own decision on whether they think that they want to buy your product if it's going to help them, right? But

35:12 these emails really help do that in a great way without being too salesy. And Poppy has done a really good job creating these. And so now you have these emails. The only thing you now have to do is copy and paste them into your Omnisend automation. Make sure to update your link so you have links to your product and links to your freebie. But this is how you sell your digital products over and over again on autopilot. But now [laughter] that we've got your email sorted, we need to make sure that people find your freebie and people actually find your digital products. Because if they can't find it, if people don't know that your product exists, then guess what? They can't buy it. And so the only way to do that is to market your digital products. And this is what I'm about to show you next. Okay. So now we are on to the final but most important step, promoting. Okay?

35:59 And this is promoting not only the freebie we created which is going to get people onto your email list so you can get sales that way but also promoting your digital product directly. Cuz when you do both you will maximize your sales. But to do this you only need one thing one thing to sell your digital products and that is to create content that attracts buyers. Okay. Now how does it work? Content leads to traffic. Okay. And traffic is just people eyeballs on your digital product page, eyeballs on your freebie so that they can actually go on to buy, which is very important. And so at this point, most people will tell you to just post constantly on

36:44 Instagram or Tik Tok or any other kind of social media where you have to post multiple times a day. The issue with those platforms is that although they can work, your content expires really quickly, which is why you're always promoting. So, if you want to promote your products without posting all day, what you need is a evergreen content system. This means that when you post content, it continues to attract buyers and bring you sales long after you've posted it. And one of the best platforms for doing this is YouTube, which is why I love to use it to sell my digital products. Okay. Now, the next question you probably have is, okay, if I create YouTube content, what do I actually say?

37:31 What do I say in my content to attract buyers? And we're going to use Poppy again because they've got a great workflow that literally does 80% of the work for you. Okay, so there's two steps to this. Let's jump back in to the chat that we had on Poppy. Okay, the same board. And so to do this in Poppy, we're actually going to use one of their templates, but to help this move so much faster, we're going to have Poppy summarize everything that we've done in this board so we can take it into our new template board and make content that will sell our digital products. So again, down below in your checklist, I've included the prompt that I've typed in here, which is basically asking for an overview. everything that we did, our niche, our target audience, everything about our product, everything that we

38:16 need to take into our new template to create our YouTube content. Okay, it's going to be that easy. Poppy is going to create it for us and we're just going to copy it over. Okay, so now Poppy has created the summary for us. So, we're just going to click copy. We're going to click this button up here and we're going to click create new board. Okay. And just so you know, the reason we're creating a new board is cuz we just want to use a template that's going to make life so much easier for us. So, you'll see once you come into new boards, you have the option to either create Tik Tok and Instagram content. And by the way, if you want to do the social media thing, you can. You can use that. But we're going to create YouTube because we know that the content is going to last so much longer and keep getting us sales for ages after we've posted, right? So, we're going to click on YouTube. And you can see it's going to build a template

39:02 for us. Okay. So, this is the YouTube template. I'm just going to zoom in a little bit so you can see it, right? And so, here in this start here section, it's asking us for information about our niche, our target audience, all of that stuff that we already have. Okay? So, we're literally going to click in here. We're going to click the text button, and we're just going to paste in the summary that Poppy already gave us from the last board. That's all you have to do. And we're just going to pull it into this group. Super super simple. Okay. Now, the next step is to get two to three YouTube videos in your niche. Now, you're doing this so you can see the type of content that is already popular in your niche to make sure that you create content that people actually want to watch. Now, don't worry. Poppy is not

39:48 going to copy what the videos say, but it's going to use it to understand like the topics and what actually works in your niche. So, you're going to find three videos. I'm just going to paste in three videos that work for my example, but please paste your own based on the ones that work for your niche. Okay. So, to do that, you're going to click this button here. You're going to click add content. And then all you need to do is copy in the link. Okay. So, I'm pasting in some links here. So, we're going to add these. And again, my example is about med nursing. So, this is what I'm adding. And so, each video, you're just going to click the link and just paste in the YouTube video link. Now, the great thing about Poppy is it can actually watch the videos, okay? So, it can see the content and it will use this

40:34 to help you build your own YouTube strategy. I think I'm going to probably about four videos in here. And so, I just did my research. I just typed it in. You can also ask Poppy to go and search the videos for you. Okay. Okay. So, now the videos are in. I'm going to scroll down and show you what else is in this template. So, it already comes preloaded with these videos from Callaway, who's great at teaching you about content and storytelling. You should definitely check out his content as well as some written frameworks. Now, these all come within the template. And again, this is why it's so great to use Poppy because a lot of these things are prepopulated for you. Okay. Okay. So, now we've inputed everything. We've got the information about our product and brand here. We've got the videos in our niche that it can draw inspiration from.

41:20 remember these videos that have good views and have performed well. And we've already got the pre-populated YouTube frameworks that come with this template. And so now, just like our other board, we're going to come into the chat. We're actually going to select the model down here. Now, I always keep it on Claude. I do also like ChatBT. And if you wanted to create images, let's say you want to create thumbnails, you can also do that with Nano Banana Pro. Okay. And so now we're going to come into the chat and actually ask Poppy to give us our YouTube video ideas that are going to sell our digital products. Now for this example, I'm actually going to go full screen. So you can go full screen chat. I didn't show you that earlier. And you can also, like we did earlier, select your model, right? I'm going to keep it on Claude cuz I do think Claude is still the best for

42:05 creating scripts and content. Let's paste it in and see what Poppy comes back to us with. And so now Poppy has come back to us with five video ideas that are all about search intent. So, these are videos that you would make that are more evergreen, as in people could come across them years after you post them, but they would still be relevant cuz they're about a very specific topic that your audience would search. And what Poppy does really well is it not only gives you the video idea, but it tells you exactly what to put on your thumbnail, it gives you the exact hook. And this is the first thing that you say in your videos that gets the attention of your audience. This is the most important bit because if people don't stay on your videos, they're not going to be able to hear the information that's going to make them actually want to buy your product. Okay? So, really

42:52 focus on the hook. But Poppy gives you these and literally tells you why this video is going to attract buyers. It even tells you where to pitch your product. Okay? So, where to talk about your product. So, really, really good. We've got five videos there, but it also gives you five viral video ideas. Now, the difference between search videos and viral videos on YouTube is that viral videos are created based on patterns. Created based on what it's seen go viral for other creators. Now, viral is great cuz it gets you more views, but using a prompt like this makes sure that when you do go viral, you're seen by your actual buyers that want to buy your digital product. There is no point going viral if you're going to attract people that don't want to buy your digital

43:38 product. So again, here it's got the thumbnails, it's got the hooks, and this is like your literal plan. And so what you can do here is when you scroll down, you'll see that Poppy has actually ranked the videos. So it's told you which one it thinks is the strongest. Okay? And then it's given a recommendation on which one it thinks that you should film first. So what you could actually say is something like, "Yes, please script this video." Okay? And then Poppy will script it for you. So let's see what it comes back with. Okay? So now Poppy has scripted out the entire video. He's told you exactly like where to stop the scroll, where to do your credibility, and exactly what to say in the video. Now, this is obviously an AI script. You would please go through and make sure that you add your

44:23 own examples, add your own flavor, but Poppy has given you such a great outline here that it makes it so simple to start recording videos. And so what I would recommend is you do 30 of these scripts and you record twice a week for your first batch of YouTube videos. And then what you want to look for is what content is performing the best. What content are you getting the most engagement from your followers? And also what content is getting the most freebie downloads. Okay? And so you'll start to realize the type of content that gets engagement. And so then your next step is to double down on that type of content. So I would record 30 videos just like that. I wouldn't change anything to have recorded those 30

45:08 videos because it can take a little time to find your momentum on YouTube. But using these scripts, I would then after I've done my 30 days, I would look back and see what videos perform the best and make more of those type of videos. And with YouTube, you don't have to worry necessarily about getting a camera or getting a bunch of equipment. All you need is your mobile phone. You can sit in front of a window for natural lighting and just share your story. Follow these scripts from Poppy. Share your story. Share your product. Share your freebie. And once you start promoting, that is when you're going to start getting sales. And so, I hope that you have enjoyed this very thorough, this very long master class. It was designed to give you every step. So, nothing is gatekeep. And so the next

45:54 thing you're probably thinking is, well, I now know the step by step, but how do I actually create my product quickly in AI? Create a tool that people actually want to use with literally just one or two prompts. The good news is is that I have an entire master class showing you exactly how to do it, sharing my screen, just like I did in this video. So, watch that video next and I'll see you