Let's Start a $373/Day Side Hustle Together (LIVE)

0:00 So 10 years ago, I started my first side hustle. And that small decision cascaded into over $und00 million online. And throughout this journey, I've seen hundreds and hundreds of individuals from all walks of life completely change their lives by doing the exact same thing. Start small, imperfect, on the side, without quitting their job, without dropping out of school, without changing their lifestyle or making some scary irreversible bet. [music] Just a simple side hustle. And after seeing this story repeat itself over and over, I decided to make this my mission to help 2.5 million people this year start their own side hustle. And that is exactly why I'm throwing the biggest online event of the decade. And I want to give you a free

0:45 ticket to it. Right now is the best time ever to start a side hustle because AI just made this accessible to anyone. Look, working hard was never really the bottleneck. The bottleneck was the technical work, [music] the building, the writing, the setup, the stuff that you used to need a team of five for. [music] And that's the exact part that AI just erased. Now the machine does that. So what's [music] left? The light part. The part that you can do in your spare time without any experience, without any audience, and you don't even need to show your face. A computer and an internet connection. That is [music] the entire list of requirements. But in order to create the best event ever, I couldn't do it all alone. I mean, after all, all great things in

1:30 business are never done by a single person. So, I thought, who better to do this with me than my own billiondollar mentor? So, from September 6th to 13th, we want to give you five keynotes straight out of our [music] billion-dollar playbook live for free during the side hustle summit. The idea is simple. will help you to start your own side hustle while keeping your current responsibilities with the hours you already have. So, you guys down for the challenge? And on that note, [music] we'll see you guys on September 6th live at 1 p.m. Eastern.

2:26 Heat. Heat. [music] [music] >> [music] >> Welcome to the Side Hustle Summit.

3:12 Wow, what an incredible, incredible five days. we're about to spend together. I just want to say a massive thank you for taking the time and coming out. And just before we get started, I want to address something here really quickly. Now, as you can see, the chat is pumping. You guys are super excited, and you should be. I think right before I stepped on, I saw 123 123,000 people live, which is insane. I'm sure the number is even higher now at this point. Now look, we've run these events a few times before and the only complaint I have ever gotten is that the chat was just way too distracting. Okay? Now look, obviously we have two main objectives here. The first is to have fun and we're going to have a lot of fun. Okay? But most importantly, it's to learn and get everything that you need

3:58 to start your own side hustle. So because of that, I'm going to ask my team to close the chat during the presentation and reopen it for our Q&A session at the end. So that way we can remove all unnecessary distractions here. Hope that sounds good. All right. Now, even though we're going to close the chat during the the sort of learning portion before we get into the fun part at the end, it's still super important for me to get some interaction for you guys so that way I can kind of keep my energy high during the whole session. So throughout this presentation, instead of asking you to drop a yes in the chat like I normally do, I'm going to ask you to hit the reaction button in the bottom right corner of the chat. Okay? It looks like a heart emoji and you can use different reactions. Okay, pick any and just click that button as many times as you want whenever I ask for it. Cool.

4:43 All right, so let's go ahead and try it now. If you're ready to get sorry, hit that reaction button. All right, go ahead and do it. I'm going to look to the side. Also, Ole, if you could pull up uh uh the uh There we go. Perfect. All right. Amazing. Amazing. Lots of reactions. That's how we do it. Amazing. Let's get into it. Start a side hustle. You owe it to yourself. That is the tagline of our event. And before I explain why we chose this tagline and why you owe it to yourself, I want to start by making a bold claim. In our five t five days together, I have one goal to show you a brand new opportunity that is currently allowing regular everyday people to build an online income on the side of whatever they're already doing to pay the bills.

5:28 So that way you can walk away from these 5 days with a clear, proven path to building a real income stream without having to change anything about your life. Not a complicated business you have to grind all day long in order to actually keep alive. Okay? Not a second job in disguise, but a real structured income that runs independently of your hours. Built on a model that's already working for regular people with no prior experience, no credentials, and no special advantages. people who were exactly where you were just a few short months ago. Okay? We have 19-year-olds making more money than doctors. We have retired folks who have never worked with a computer in their lives making a full-time income to supplement their retirement checks. We have single dads, moms with multiple kids, college graduates, and dropouts. People from

6:15 small cities and countries with few local opportunities. All of them are taking advantage of this exact same opportunity. How? by combining two of the fastest growing forces in this new economy. And I'm going to tell you exactly which two before tonight is over. Because here's the thing, not too long ago, this opportunity, it didn't exist. Okay? And the reason it exists now is the same reason the news keeps trying to scare you. Look, I'm sure you've heard about the recent mass layoffs due to AI. And then we have the CEO of Ford on record saying that AI will wipe out half of the white collar jobs in America. And the small companies, they're not announcing anything. They're just not replacing people without telling anyone about it. You see, most people look at that and see bad news. And honestly, for people who do do nothing, it is. But right now,

7:01 there is a wave of non-technical people using this exact same shift to get paid as much as doctors and lawyers getting paychecks like this every single week. Because in a moment like this, there really only two kinds of people. the ones who use AI and the ones that AI is used to replace. And by tonight, you're going to have the exact plan to become the first one and start your side hustle. So that AI isn't happening to you anymore. Starting tonight, it is happening for you. And look, if I can help you take advantage of this opportunity too, you can achieve what I like to call your turning point. You see, after creating more success stories than I can count, I noticed that what really mattered to people and what truly changed their

7:47 lives was not necessarily a number in their bank account. It was not making a million dollars or 100K or even 10K. At the end of the day, for none of our successful clients, you know, for none of them, what mattered was the number. Okay? But instead, what actually mattered to them was that moment they achieved their turning point. So, here's what this means. The turning point is the day that your side income surpasses your main income. Not the day that you're rich, not the day that you buy a brand new car, okay? But the day that your side income replaces your main one. Because on that day, something fundamentally changes about your life that no raise is ever going to give you, which is from that day onwards, showing up to work becomes a choice. Okay? Keep the job if you want it or just walk away. Either

8:34 way, from that day on, it's yours to decide. That is the moment that you achieve true ownership of your own life and decisions. Okay? When you go from doing things because you need to do them to doing things because you want to do them. It's when you stop having limits on what you can buy, where you can go, and what you can spend your time on. And there's nothing more liberating than experiencing this transformation in your own life. Look, from that point, from that point on, no one else can ever tell you what to do ever again. No boss deciding your schedule, no one putting a price on your time, no one else dictating how you should live. And that is the moment that life truly begins. Now, I experienced that myself when I was able to quit school, look at my mother in the eyes, and tell her, "Don't mom, you never have to work another one of those jobs for us ever again. From now on, I'm the one who takes care of

9:19 us. And whatever you want or need, just tell me, and you'll have it." Okay? That's what this turning point is all about. And look, there's a lot of people that I actually met and talked to leading up to this event. Okay? We actually did some really cool activations. You might have seen them around the world. All right, I was giving away coffee. I was visiting train stations that we branded for the side hustle summit. And all these people had the same frustration with their current jobs or financial situation. They would tell me, "Look, I know I'm meant for more, but they just haven't gotten there yet. Maybe they don't know how or maybe they don't or maybe they want to start a side hustle, right? They just don't have the time to put in that effort because all their hours are consumed by their current responsibilities. But deep down, they know that they have potential for much more than what they're doing. They just haven't found a way yet. And if you

10:05 too feel like you were meant for more and that you have a lot of potential living inside you and that you haven't yet truly achieved it, well then this event was created for you. And that is why you owe it to yourself. You owe it to yourself, to your family, to your loved ones, and to everyone around you to achieve your true potential. And the best way to do it, it's through a side hustle. And it's because I believe that you can get there that I am here to challenge you to start your own side hustle online in the next 5 days. You down for the challenge? If you are, hit that reaction button as many times as you can. All right. Amazing. Amazing. Beautiful. All right. Look, let's go ahead and make a deal. I'm going to hand you my exact four-step

10:51 system for you to make the most of this opportunity, but only if you agree to a few conditions. First, you listen with an open mind and you take imperfect action. And second, you show up live every day. And here's why showing up live is extra important for this event. Look, we're not here just to host an, you know, just another online event. We are here to make history together. We want this to be the biggest online event of the decade. And that's actually why we have an official Guinness World Record judge here with us in our office. Okay, she's here with us in the boardroom right here. Kenzie, can you just wave to everyone? Just give everyone a wave. Incredible. Look, Kenzie is here because this week we are attempting to break a Guinness World Record. Okay, so by you showing up

11:37 here live every day, we are literally making history together. And at the end of this, you're going to get to say that you were a part of an attempt to break a Guinness World Record because this record is going to be yours, too. And Kenzie is here to oversee the whole thing and verify that we meet all of the official requirements. So, thank you, Kenzie. So, look, with that being said, if you agree to our conditions here, not only will you will you be a part of an attempt to beat a Guinness World Record, but I'm also going to hand you the exact blueprint that helped Max generate his first $4,000 online in two days. Angelo, the 26-year-old from Haiti who just crossed $85,000 in earnings. Mert to go from zero in January to 6,400 by April. This faceless user to generate his first $1,000 in 25 days, his second thousand in 20 days, his third in just 13 days.

12:24 And now a few months later, he's just crossed the $40,000 mark. Enrich to reach $10,000 in one and a half months. And Armono to generate $111,000 in his 40 first 45 days applying this at only 19 years of age. and a few months later to actually buy his dad a truck and retire his parents. Look, I have dozens of pages of results that I could share, okay? But we would be sat here for hours and hours going through all them. I want to respect your time and get right into it, okay? I'm here to give you an alternative path. But let me be very clear and I'm going to tell you this straight to your face. This is very, very important, okay? With what I teach you over the next 5 days, you're not going to fire your boss overnight. You're not going to become a millionaire in days or even get to $10,000 a month

13:11 by the end of the week. None of those things are going to happen. If that's what you're expecting, unfortunately, I can't help you and you can disconnect from this live stream session right now. We're keeping things realistic. Okay? Everything you're learning here is actually doable. So, I'm not going to make any crazy claims or no, we're going to start small and we're going to grow this thing. Okay? We're going to give you a realistic path, a path that actually works, okay? And that's why what I will show you is the lowest risk way that I know to start a side hustle and step into this new AI economy. So that way you're not watching it from the sidelines. What I don't want you to have to do is quit your job, quit school, or quit whatever you're doing right now to pay the bills. Because let me tell you, burning the bridges and going allin is a terrible [ __ ] idea. Why would you

13:56 expose yourself to that much risk when you can start small on the side of whatever you're already doing? This way, even if you're working eight hours a day or studying full-time, you can still dip your toes into the water and get started with this without having to dive in head first. And then once it's working, then you can jump all in and scale to bigger numbers. So, don't quit your job or your current occupation. Start a side hustle. Sounds like a plan. Okay, great. Now, look, before we get into it, let me quickly explain how this session is going to work today. We've got a great presentation here that I spent about the last month or so preparing. It should go on for about an hour, hour and a half. By the end of it, you're going to walk away with the simple four-step system that you can use to create a side hustle from zero and start making your first

14:42 dollars. Even if you don't want to show your face online, if you don't have any knowledge, authority, or even previous work experience. And I'm going to show you how all of that is possible by leveraging AI. Most importantly, I will uncover why I believe this will be the biggest money-making shift since the invention of the internet and how I'm personally betting my own millions and how I'm putting my own millions of dollars into that conviction. Also, I brought in a very special co-host. His name is Russell Brunson and he's somewhat of a legend. Okay, in case you guys haven't heard of him yet, Russell is not only one of the OGs in this market, he is the greatest to ever do it. He is the person who taught all of your favorite business creators, all of them, including me. So, he has a lot of

15:28 experience in this industry. And he will be tracking your questions during this session. And we're going to hang on after the formal presentation with you guys in a more informal setting to answer all these questions and make sure that you have all the information that you need to kill it in the next few days of this challenge. And it is essential that you are live to join us for the after hours. The after hours is a lot of fun actually. All right? Because as soon as this live session ends, it's going to be cut. So your only way to be a part of this special section, you know, the after hours section, is to be here live every single day. And listen, tonight, we're not just closing with the after hours because at the end of tonight's session, I'm bringing out a very special guest. Someone you probably know and maybe even listen to his work. One of the most successful music artists ever, Rick Ross. But look, I didn't bring him

16:15 bring him here to rap. No. Okay, you see, here's what most people don't know about Rick Ross. Behind the music, he's one of the sharpest business minds in America. Okay, he owns over 25 Wingstop restaurants. He wrote a best-selling book about building your empire. He has built more income streams outside of his day job than most CEOs build in a lifetime. Think about that. The man behind the the biggest hustle anthem in history is here at the side hustle summit. It's almost too perfect. So, at the end of tonight, I'm sitting down with him to talk about exactly one thing. How to build income that you own on the side of whatever you're already doing. And trust me, you're going to want to hear this man talk about this. But there's a

17:01 catch. The only way to see it is if you're still here at the end. So, whatever you do tonight, do not leave this stream early. And then tomorrow, which is Monday, you're going to learn the secret strategy for finding a winning side hustle that generates up to $373 a day. even if you don't want to show your face. And this is where I reveal the how-to so that way you know exactly what to do to start your first side hustle. Tuesday is usually everyone's uh favorite day uh when it comes to our events because it's really practical, okay? It's a practical day. I'm literally going to take what you learned on day one and day two. I'm going to share my screen and I'm going to walk you through the entire process of me executing the strategy click by click. It is a full practical walkthrough. So that way you can literally watch me build a profitable side hustle from scratch live in under

17:47 an hour. Make sure you do not miss this day. Then on Wednesday, Russell Brunson takes over the whole day. This man has helped more regular people build an online income than anyone else alive. He has literally created more than 3,195 millionaires from what he teaches, or at least that's tracked. and he's going to show you how to take this from a side hustle into a full-time high income. And then, and by the way, this on purpose, we give you a few days, okay? Not to wait, but to execute. So, Thursday, Friday, and Saturday, we don't have live sessions. And then Sunday the 13th, we come back together for the grand finale and we finish the summit together. If you can make it to day five, congratulations. You're going to be ahead of 99% of people. So, if you set

18:33 one goal for this summit, I recommend it be making it to day five. If you can do that, your chances of success are through the roof. So, five sessions, all starting at 1 p.m. Eastern time, but all in due time. My main focus here today is to help you understand how to start your first profitable side hustle. Uh, sorry guys, got a little technical issue. Uh while we pull that up. Sorry guys. One of the fun parts of uh uh having a live uh running things live. There we go. Perfect. So look, anyways, getting back to my presentation. My main focus here today is actually to help you understand how to start your first profitable side hustle. And look, if you have more questions, don't worry,

19:19 okay? We're going to have time to address them at the end today. Now, let's address the elephant in the room, okay? If this makes so much money, why would you share this with me for free? Look, the truth is I'm not doing this out of the kind of of my own heart. I would love to say that I am, but the truth is I'm not. I have a very specific business reason for you wanting for wanting you to succeed. And I'm going to tell you this upfront because you don't have a reason to say uh to trust anything I say here. Okay, here's the deal. Last year, I invested a large portion of my net worth to become a co-owner of [ __ ] the fastest growing digital product platform in the world. It is how regular people looking to earn an online income actually get paid. Every sale, every payout, every dollar, when the people you saw earlier make money, it moves through [ __ ] Okay? Think

20:05 of it as the cash register for this new economy. Our users on WAP have earned more than $5 billion online to date. And in a minute, I'm going to reveal how I made my money to actually make this huge investment in the first place. Now, look, I know that that number sounds abstract. So, let me put into perspective. If you took $1 billion and converted it to $100 bills, it would create a stack of cash over a kilometer tall, higher than two Empire State Buildings stacked on top of each other. Or think about it this way. If you earned $100,000 per year, it would take you 10,000 years to earn a billion. That's longer than all of recorded human civilization. That's $1 billion. At WAP, our users have earned five times that from their digital products. Now, because of how much money people have

20:50 made on our platform, we're already a tech unicorn. That is a company that is valued at over a billion dollars. And because of individuals taking advantage of this massive opportunity that I'm about to show you right now, WAP is well on its way to becoming a hundred billion company. And the way WAP makes money is very simple. We process payments and take a very small percentage of every transaction on the platform. Which means every time you make a $100 with the opportunity, we take a tiny tiny tiny amount from that. So the more you earn, the more [ __ ] earns. Okay? So the people who get into this revolution, the more people that get into this revolution, the more money we make. Okay? It's the same model the world's best private banks use with their wealthiest clients. The richer their clients get, the richer they get. So I have a vested interest in you being successful with what I'm

21:36 teaching you today. Also, by investing millions of my own money in what I preach, I am putting my money where my mouth is. I actively practice what I tell you to do. This is also important to me because not many people can say that. And tell me, wouldn't you want to be at the forefront of a revolution like this with regular people making this much money starting from zero? Now, is it guaranteed I'll make money from this? No. Okay. I can't guarantee anything in this world. The only things guaranteed in life are death and taxes. What I can do is show you the track record. Look, I've only revealed this opportunity three times before. The first time the people who attended, applied, and took action generated $8.9 million in their first 90 days of applying the system. The second time, $15 million in 90 days.

22:22 The third time, $31.7 million. Actually, Ole, if you could pull up my Yeah, there we go. Full screen. Okay. You can actually see it behind me. All right. That's why I have these plaques behind me with those exact numbers of how much we generated for each one of those events we hosted. We got Oh, here. Wait. Oh, I'm getting confused. There we go. We got Monetized Mania 1 8.9. We got two 15 mil and then we got there. We got 31.7 for Monetized Mania 3. All right. And look, I have them here basically as a reminder for you guys. So that way every time you're watching this event and you're thinking, well, I wonder if this actually works. Well, not only does it work, but the people who were watching this event and took action on it generated a total of $55.6 6

23:08 million in the first 90 days after the event. To date, the number they have generated after uh those 90 days actually exceeds over $100 million. Uh if you could just pull up my presentation. There we go. Perfect. Here it is. Over $und00 million. And I believe that what I'm pres I'm about to present to you guys is the biggest opportunity of them all. And that's actually why I have this box here with me. Well, if you can bring this over, I'm going to show you guys. We had this made for this event specifically. And inside of it, [clears throat] inside of it, you're going to find this. Wow, this thing's heavy. Wow. Jeez. Can I get a lighter trophy? Um,

23:57 look, as you can see right here, we have a little placeholder for the name and earnings, okay? Because this is the trophy that someone watching this live here today will get 90 days from now. Handed personally by me here in our office. Okay, that someone can be you. So look, tomorrow I'm going to walk you through exactly how it works, how it's tracked, how you actually win. Now, here's the part that actually matters more than the size of the number. Willy, if you could take that. Thank you, sir. Although if you could pull up my presentation, here's the part that actually matters more than the size of those numbers. I didn't come to you after the fact with a handful of cherrypicked success stories. Every dollar was published in real time

24:43 on a live leaderboard updating in front of the entire world. All tracked verifiable earnings on [ __ ] So look, when I first put that leaderboard up, it very well could have ended at $50,000 instead of $55.6 million. So if the system didn't work, there would be nowhere for me to hide. That's not something you do unless you are absolutely certain that the system delivers. And I'm telling you this so that way you can enjoy these next five days without that voice in the back of your head asking, "Well, what's in it for him?" Because now you know exactly what's in it for me. And the stance I'm approaching this event is one of complete transparency with you. And in case you're wondering if there's actually going to be a paid offer at the end of this event, yes, there will be. Okay? Isn't it annoying, you know, when you're watching these events and the host keeps beating around the bush, okay, throughout the entire event just to hold your attention right until the offer. So, instead, I'm letting you know

25:30 from the get-go. I'm not going to hide it or surprise it, you know, on the last day because this offer is what pays for this entire event. We have an insanely expensive infrastructure here today, okay? A production team. We fly out Russell and his team all all the way across the world, okay? As well as the very other special guests you're going to meet throughout the week. Plus, we've spent $6 million of our own money to get the word around the globe to make this the largest event of the decade. All that to bring you this insanely valuable content for free. And the reason we can do all of this is the offer. If we didn't have this offer, we would need to charge every single one of you hundreds of dollars for a ticket. So, the reason I can bring this to you for free is because of this offer. Okay? So, for those who want to move faster and work closely with me, that is who the offer

26:16 is built for. Now, I don't want to take time here, okay, talking about this because we have a lot to cover here today. So, I've gone ahead and created a weight list group where I'm going to share more information about this paid offer. Look, I'm only going to say two things about it. First, you're going to get a chance to compete for a spot to sit in this room with me in person here in our office to which people have offered tens of thousands of dollars to get such a seat and been told no. Second, this will be an even better opportunity than the ones I've opened up the last three times, which have generated $55.6 million in tracked earnings. Members of this group are going to get access to the offer link a full 15 minutes before it goes live to everyone else. Just so you understand why this is so crucial. The last time I opened this opportunity, every single spot was gone faster than I can announce

27:03 it live and a lot of people missed out on it. So, if you think that that is something that you'll be interested in, make sure you join the weight list group when I drop the link for it at the end of today's episode. All right, at this stage, you now know who I am. You know what's in it for me. You know how this week is going to work. So, now we can actually get to work. So, go ahead and hit that reaction button if you are ready to learn how to start your first profitable side hustle. Let's see it. Let's see it. Amazing. All right. So, let's start with the most important question we should answer by the end of today. When it comes to starting a side hustle, the question you need to be asking yourself is, "What is the right side hustle for me?" Okay? If you can find the right answer to this question, you've already walked half of half the way to your

27:48 financial freedom. So, let me help you answer this question because this is where most people fail. Most people put in the hard work. They just forget to ask themselves if they're putting in the hard work into the right thing. Because the dirty, despicable, disgusting truth about success is it's not about how hard you row. It's about the boat that you're in. That was originally said by Warren Buffett. Okay? One of the richest men in the world at some point. And if you can understand this, we can make you achieve your turning point. Because the issue is a lot of people row very, very, very, very hard their entire lives, but they're just rowing on the wrong boat, so they never get anywhere. And look, if you've ever tried and failed with a side hustle before, it likely has nothing to do with you, your intelligence, or your skill level. No, because virtually all

28:35 side hustles that you see people talking about online and on YouTube are not what I consider a real side hustle. They're a second job. Let me explain. Have you ever caught yourself watching one of those uh those videos, right? Seven profitable side hustles that you can start today. So, you got stuff like freelancing, drop shipping, flipping stuff on eBay, uh print on demand, even Uber. And somewhere in the middle of this list, okay, you notice that you don't really feel like doing any of these things. Every option on the menu feels off and you can't really explain why. And then you thought that maybe you're just lazy or that this side hustle thing is not really for you. Or maybe you even gave one of them a try. And after trying them for a few days or weeks, you realize the reality. Doing this work is simply not sustainable. Here's what your gut already knew. Every side hustle that you've been offered is

29:21 more of a second job than an actual side hustle. Here's why. Because they are priced in the one currency that you're already out of, hours. Every hour you put in buys you exactly one hour of money while selling one hour of your freedom in return. Wasn't that the exact opposite reason as to why you wanted to start a side hustle in the first place? to buy your freedom to be able to save more money so that way you can have more money uh more money to actually spend with your loved ones so that way you could support yourself and others in a better way. Well, look, that's the big dilemma with these traditional side hustles. You look in you actually went in looking to buy your freedom and in the process you ended up selling the rest of it that you still had. And that's because these traditional side hustles are just a second job and a second job is structurally incapable of

30:07 ever becoming the thing that lets you stop working. There's no amount of flipping phones on eBay that ends flipping phones on eBay. There's no amount of freelancing that ends freelancing. So, if you still haven't managed to find success in creating a side income or starting a side hustle, just know that you have been hesitating for and you know uh I should say just know that if you actually have been hesitating for months or years even and in the process of that quietly calling yourself lazy, a procrastinator or you know just not the type, you weren't lazy. You just looked at every option on that menu and you smelt the same thing, another job. You were just not willing to trade your last free hours for a second boss. So, how do you tell the difference? How do you separate a real side hustle from a second job wearing a costume? Well, there's one

30:54 question that will do that job for you. That's all you ever need. For the rest of your life, anytime you know anyone ever offers you a side hustle, ask yourself this. If I stop, does the money stop? Run this question through the options you've been given. Freelancing, you stop working. Well, congratulations. The money stops. Flipping on eBay. Okay, you stop flipping. Well, just the money stops. Okay, even drop shipping, you can automate the selling, but if you stop delivering, the money stops. Okay, that's the test. It's very simple. Like all things that actually work in life, if the money is renting your hours, it's a second job, no matter how it's dressed. And remember the turning point, the day that your side income surpasses your main one. Here's the brutal truth about the brutal truth about it. You can not reach the turning point with something that fails this test because

31:39 the moment you stop, your bills don't. So, showing up to work is not optional. The turning point is the day that your life passes this test. And that is why I told you at the very start, I am not here to hand you a second job in disguise. I'm here to hand you a real structured side hustle than create that can create an income independently of your hours. That was the whole promise. And now you know exactly why nothing on that menu could ever be it. Which brings me to a line that you've probably seen these past few weeks on billboards, trains, maybe on your feed. It's not how much you make, it's how you make it. Okay, now you actually know what that means. $5,000 a month that dies the day you stop, that's a trap. $2,000 a month that shows up, okay, whether you show up or not, that's freedom. Because it's not how much you make, it's how you make it.

32:25 Look, if you've ever read the book Rich Dad Poor Dad, you remember that the author explains there's only one way to escape the rat race, which is to stop trading your time for money and instead collect assets. Now, assets is one of those words that people like to throw around. So, let me make it dead simple. An asset is something that you own that pays you without needing your hours. You build it once or you buy it once and it pays you over and over and over. A rental property, you buy it once and the rent shows up every month. A dividend stock, you buy it once and it pays you every quarter. A book, the author wrote it once 10 years ago and the royalties still hit their account every single month. A song recorded once, paid forever. And if you notice, every single one of these examples passes our test. The owner stops, but the money doesn't.

33:11 If you have a rental property, does the money stop coming if you stop working? No. You build it once, and once it's built, you keep getting paid. That is an asset. Money that shows up whether you do or not. and owning an asset that pays you is the ultimate side hustle. Look, I think we can all agree that if we had 10 rental properties paying us every single month, that that would be one of the best side hustles anyone could have. Right now, the obvious problem with that is historically there have only ever been two ways to acquire an asset. Way number one, you buy it with capital. Okay, that's how the rich do it. Property, stocks, buying into businesses, money that they already had, buying machines that make more money. But a rental property costs hundreds of thousands of dollars. A stock portfolio that pays real dividends, well, you need serious money going in. Buying a business, even worse.

33:58 If you don't have capital, that's simply not a game you can play. So, that's not useful to 99% of us here. But don't discard this concept yet. Keep it in your mind. It will come handy in a second. Way number two to acquire an asset is you build it with a skill. The author builds an asset, the book, okay, with writing skills honed in over a decade. the musician, years of a craft before their first royalty check. The developer who built an app, years of learning to code before coding uh an actual working functioning app. So the issue here is the same. Okay, if you don't have a hard tolearn skill, well then you can't build an asset. And learning the skill itself costs the one currency that you're already out of time. So capital you don't have and a skill that takes years to build. Those were the only two doors into the asset

34:44 game ever. And this this right here is why every side hustle that you have ever been offered was the hours kind. Think about it. If you're locked out of assets, you have no capital, no rare skill, what's the only thing left that you have to sell? Your time. Freelancing, flipping, drop shipping, all different ways to sell your time. the second uh the second job side hustle is what making extra money looked like for people who were never given away into the asset game until now because for the very first time in history there's an asset with no price of admission. You see around 18 months ago something completely changed the d the dynamics I should say of building assets that something is called artificial intelligence. Remember what I showed you

35:31 about AI and jobs? The layoffs, the restructuring, the two kinds of people, the person who uses AI and the person AI is used to replace. Well, here's the part that nobody actually thinks about. If AI can do enough of your job to get you laid off, can it also do enough to make you money on your own? The answer is yes, it can. But you have to understand how to use AI to do that. Because look, AI is not going to make you money on its own. Okay, I'm sorry to say that. Instead, you need to plug AI into a money-making model. Think of AI like electricity. When electricity showed up, it changed the world. But electricity on its own, it doesn't do anything. The money went to the people who plugged it into something. A factory, a computer, okay? Plug it into the right system and suddenly it becomes

36:16 extremely valuable. AI is the exact same story. So the real question is this. Is there a model we can plug into AI that allows us to risk practically nothing yet still create a life-changing income on the side of whatever you're already doing? The answer is yes. You use AI to build assets for you. Assets that cost you virtually nothing to build and they were previously only reserved for people who possessed very specific skills and knowledge. What assets are those? They're what I call AI digital products. In my opinion, these are the ultimate assets to build with AI. Okay, that's exactly what Angelo did. Angelo is from Haiti, a place where there's not a lot of opportunity to make money. He built one of these AI digital products as a side hustle. And since December, that one products has made him over $85,000,

37:03 not from a job, not from selling his hours, but from an asset that he built once that keeps paying him. Or take Gail. Gail's six uh Gail's a sixth year med student from Mexico. And do you know what med interns earn in Mexico? He gets a government stipend of $140. Not a week, a month. Now, his very first launch with an AI digital product, he made $10,000 in profit. Not revenue, $10,000 in his pocket. In fact, the revenue was a lot higher. And I'm going to reveal the exact numbers on episode 3 where I actually show you exactly what he did to earn that $10,000 in his pocket from AI digital products. Look, what matters is this. His cut of that money was more money than most doctors

37:49 in Mexico make in months. And he hasn't even finished med school yet. You see, it was this exact type of asset that was responsible for those $55.6 million in revenue that I've shown you from the plaques behind me. Now, what even is a digital product in the first place? Because people try to over complicate this. It's actually stupidly simple. It is typically a downloadable piece of content. It can be a PDF, a guide, a template, or a curated resource. The format doesn't matter. What matters is, okay. Does it solve a problem? Think of it like a recipe book. It gives you the ingredients and the step-by-step instructions on how to make food. Okay? It doesn't matter if it's one page long or 20 pages long. For a

38:35 product to be considered a digital product, it just needs to follow this rule. It needs to be created and delivered completely digitally. That's it. It's like a digital download. Okay. So, with that definition, does that mean that a Kindle book is a digital product created digitally and delivered digitally? Yes, it's a digital product. Can a notion template be considered a digital product? Yes, a notion template is also created and delivered digitally. So, that's a digital product. What about a collection of woodworking plans? Is that a digital product? Yes, for the same reasons. No physical shipping, no inventory, just information delivered through your computer. Simple. Just like that property that is built once but pays you an infinite number of times. Here we have a PDF that was created once and can be sold an infinite number of times. Are you starting to see why this is the ultimate digital asset?

39:21 Look, there are people who sell planners, digital courses, or even books. Those are all digital products. The possibilities are pretty much endless. There are thousands of formats that you can choose from, and I'm going to show you exactly how to do that on tomorrow's episode. The most important thing to understand here is that you just need to find one one AI digital product. That is all it takes to completely change your financial situation. Plug AI into digital products and you get the first asset in history with no price of admission. That is the wave. That is what I buil bet millions of my own money on. Remember [ __ ] the platform I co-own where all those regular people get paid? What do you think they're selling it on? Digital products. Okay. And I can say all of these things with confidence and recommend this model to you because I speak from experience. I have been creating digital products for years now.

40:08 Okay, that was my very first side hustle. I created one of the most successful digital products ever, Agency Navigator. And I've gone on to make over $100 million from digital products to date. That is how I built my fortune. So yeah, I practice what I preach. And this was all documented on my YouTube channel for anyone to see. You can literally see my videos from over 10 years ago, okay? Where I was a clueless 16-year-old living with a single mom. By the way, I just got a message from my team that Russell is actually arriving at the office very soon. So, he should be here any minute now. He's going to join us in about 20 or 30 minutes as well for the after hours section. Okay. So, um yeah, very very exciting. Make sure you stay for the after hours. Uh we're going to be chatting with Russell. Now, back to my point. The fact that actually matters here is this. You just need to get this right once in order to earn anywhere

40:55 from a,000 to $10,000 per month. That is exactly what happened with this client of ours, Michelle. He made $1,000 in his first month, $2,000 in his second month, and crossed a total of $15,000 in his first three months with AI Digital Products. He even said that he did not expect to hit $10,000 this fast. He was one of the smart individuals who took action one of the times that I made this opportunity public back in September of last year. Now, fast forward to February this year, and he's officially just crossed the $10,000 a month mark. And when I look at a result like this, what matters to me is not what he can afford to do with this money, but what he can afford not to do. Okay? Because at that level, he can afford to decide that he does not want to take orders from someone else ever again and just quit his job because he doesn't depend on it.

41:40 That is someone who's achieved their turning point. He can afford to decide that he doesn't need to live in the same place that he hates anymore because he is not physically stuck to that location. or he can simply decide that he can afford not to work today and instead go spend the entire day with his mother or with his father or with his partner or maybe his kids. Like look, I'm sure you've probably asked yourself this question a few times. How good would it feel if I could just do what I actually wanted to do today? How good would life be if I could do things because I want to do them and not because I need to do them? And look, I can tell you from experience, nothing, you know, nothing money could ever buy can top this feeling, okay? That feeling of being able to do whatever the [ __ ] you want without anyone else's approval. And I just hope you get to experience this feeling for yourself one day. I promise you it will be one of the most liberating moments of your life. I hope

42:27 at this point you're starting to see. >> Come on. Come on. Uh I got the thing you asked me. You've been bugging me and for like six plus months about this. I got it. I brought it all the way from the United States. It's here. So there you go, man. We'll see you guys in a little bit. >> Okay. All right. You did not forget. Um All right. Look, Russell and I have been talking about this for a long, long time. Okay, I told you Russell is my mentor. He's the mentor to every single person you see online. And when we were talking about doing this event, I told him, "Look, you have to give my people something." And what we have right here, which he's

43:14 actually brought all the way from America. I mean, wow. He brought the the physical cards. He's brought $777 tickets to his 4-day boot camp. This is stuff that he's charged $25,000 before. Him and I have been going back and forth. And I told him, "Look, Russell, I'm sorry. You changed my life, but you're not going to be able to change enough people's lives if you charge $25,000 for this." Okay? So, I want you to give me 777 tickets. I actually asked for more. He made me come down. I'll be honest. I actually asked for more tickets than 777. But I said, "Listen, you have to give my people this. And it's not going to be 25 grand." Okay? You're going to throw this in as a bonus for the people that join the paid offer. So, if you want to be one of the first people to actually open

44:00 up this briefcase, make sure you join the wait list at the end. And let's get back to the presentation. So look, going back to our presentation, what surprises most people when they first see this is that it doesn't actually take a lot to actually make a significant income with these digital products. For example, on W, there's a French guy selling a digital product about Pokemon cards for €25 a month. He's making €37,000 a month from this Pokemon digital product. Okay, there's also this other guy on [ __ ] with a digital product on how to create Fortnite maps. He has 37 people paying him $250 a month. That's over $9,000 a month, guys. 37 people. That is all it takes to make a

44:47 six-figure income with this business. In fact, he's made over $127,000 from that single product. So, look, we're not talking about hundreds of people here. Not even thousands. We are talking about 37 people. Do you really think that it's out of this world to get 37 people to buy your digital product? especially when AI made it possible to build the products that are genuinely useful to specific people. So look, if I can show you a way that I've discovered to use artificial intelligence to create these AI digital products for you, so that way you can take advantage of the most profitable side hustle that doesn't require you to sell your hours. Are you down to learn about it? So look, here's how I want you to think about this. I like to think of it as digital real estate. Remember the rich dad rule from a few minutes ago? Collect assets

45:32 that pay you whether you're there or not? Well, I think of AI digital products as having your own real estate portfolio. Okay? Each new digital product you add is a new rental property to your portfolio. The difference is it's digital real estate. It doesn't cost you anything to build a new property. And you can build as many properties as you want for free. Think about it. If someone offered to give you a free rental property every single week for completely free, would you accept it? Of course, you would, right? So, why don't you build digital real estate? Let me give you the example of Zada. We actually just recorded an interview with her. She is one of our most successful clients inside Monetize. Okay. My platform will help people start their side hustle with AI digital products.

46:18 And this is a super interesting story. She's originally from Bosnia. She's a mother of two young boys, aged 1 and five. And you can imagine that taking care of them is a full-time job in of itself. She's also an accountant, okay? And she was approaching the end of her paid maternity leave. Then she found this from a previous event I ran. And look, she'd already gone through and tried the normal list, drop shipping, faces, content. None of it worked until she found this. She launched an AI digital product on the buckwheat diet of all things, selling it for €14. And look, instead of me telling you the results, I'd rather just let her tell you what actually happened. So, Ole, if you could play Zada's clip. >> I'm a mom of uh two kids, two boys, aged um [music] five and one. I'm an accountant, but I stopped working a while ago um when I had my second son. I

47:06 think anyone who has had a child can tell you, you have like this personality shift, I guess, when you have kids and your um priorities change. And after I had kids, I realized like, oh my god, I hate my job. I don't want to be doing this forever. it takes up so much of my time. I'll be seeing my kids like one or two hours a day and it's just definitely not what I wanted to do. As an accountant, I was making around [music] €3,000 per month and now um I'm making between €6 and €8,000 um working from home being with my kids. So, in our first month, we did like 11K, I think it was. Um and that's with the 14.99 uh product. My kids go to sleep early, so the best time for me to work is in the evenings. So that's why this model is amazing cuz like what other um employer is going to let you just work at nighttime. This specific model was the

47:51 model that I fell in love with because it allowed me to be behind the scenes. Um I [music] didn't have to make content on my own. Just didn't have to be on camera and make content. And that for me was like jackpot. Incredible. How inspiring is Zada's story? And here's what I love most about her story. She didn't have to change a single priority. She works in the evenings after the kids go to sleep because this side hustle doesn't demand 10 hours a day. Now, think back to your own life. Have you ever made money from work that you finished months ago without putting in more work to get paid more money? If yes, well then you know how powerful that feels. If you haven't, try to visualize this for a second here. Imagine you spend years building a house from scratch. You source the land. You lay the foundations, the framing, the plumbing, the roof. You spend months

48:38 watching it go from an empty lot to a frame to four walls to something that actually looks like a home. It's a lot of work. But then when it's finally done, you manage to rent it out and something magical starts to happen. A check shows up in your account one month. Next month the check hits again and you didn't do any extra work to earn it. The house is already there. You didn't have to show up. You didn't have to answer emails, manage anyone, or even think about it. Okay, next month, there it is again. You could have taken the week off. You could have stayed home doing absolutely nothing. The check shows up either way. So, you build another house. And now you got two checks. And you build another three checks every month. And now you realize, well, you don't need to show up to work anymore. Not unless you want to. You can travel to wherever you want. Maybe you

49:25 can buy your parents their dream car. Or maybe you can take your mom on that dream uh trip that she's had to Paris that she's always talked about. That one's personal for me. That's actually me and my mom in 2017. Paris was her dream and I got to make that a reality for us. And look, this is the kind of thing that building an AI digital product lets you experience. With AI digital products, you get these exact same checks without building any houses. All you need to do is create one simple AI digital product as simple as a one-page PDF. And if I can prove to you with concrete examples that complete beginners are succeeding every single day with AI digital products and that being a beginner is actually an advantage here. Will you commit to me here that you will actually take

50:11 advantage of this even if it takes some hard work and a little bit of mental effort. So I want you to go ahead and hit that reaction button once again if you are ready to stop being a spectator and start being a participant. Amazing. Because what I'm about to show you is going to blow your mind. Look, let me bring up the example of Arando again, the 19-year-old who used to work construction and retired his parents. Look, I could sit here and tell you his story myself, but it hits a little different coming from him. You see, he joined me live at one of our last events, and I've actually gone ahead and had my editors cut the best minute of it

50:58 because I want you to hear where he started from his own mouth. So, Ole, if you could go ahead and quickly play this uh this quick edit for us. I was raised by immigrant parents, coming from a Hispanic background, all we know is working in construction dayto-day. And mainly was just seeing my dad, you know, it wasn't so much me. I knew I was going to push through. didn't know how I was going to make it happen, but main thing was just seeing my dad wake up every day, you know, work, not because he wanted to, but because he had to. I was trying to make something happen with her construction. I was trying to do something about it until I came across the opportunity. That was the tipping point in my life. My brother comes one day, shows me a video of Iman. Never been exposed to online money. Check out the video, watch the whole video through, made an investment. I didn't even know how to use a laptop when I first started. All I knew, I had a dream in mind, changed the trajectory

51:43 of my life, helped me lay the foundation, the growth that digital products had. I didn't personally know how to set it up. That was like basically like a completely new business to me at the time. And then that's why I joined monetized. First three months we did about over 300,000. This month we're projected to do over a quarter million. When business started taking off, wrote it on my 2025 goals. Retire my dad, pay off their house, [music] buy a McLaren, buy my office and move out. You know, my dad earning those 30,000 annually. Wasn't really making a lot of money. And he drove this 1999 Mustang. His birthday was coming up. I knew the exact truck he wanted. Looked at it, called the dealership, showed up, got the paperwork done, dude. Drove home. There was no even when I bought my McLaren, there's no better feeling than that. Here it is. It's yours. What a story, right?

52:30 And you know what I love most about stories like that? Oh, whoopsie. Sorry, guys. I don't know what's happening here. Sorry. We'll pull that up and uh we'll make sure tomorrow. No such issues. As I said, one of the perks of uh doing stuff live, there's 101 different moving pieces. You're going to see we have a really cool setup this time. Like, we decided, you know what? If we're going to host a side hustle summit, we're going to have the craziest setup. Like, if you saw our office right now, it's like it's a war zone. Everything's turned over. Like, yeah, it's um this office is makes me more happy than anything else. Uh it's my like safe space. It's the place I get to work and and speak to our clients and, you know, work on presentations like this and whatnot. And yeah, this place is like a

53:16 been turned upside down, but we have some beautiful sets that I'm so excited to, you know, walk on over to the boardroom uh in just a bit. Uh and and we'll get into the next session with Russell and we got Rick Ross. Man, it's just so cool. And and once again, I can only say, you know, such a massive thank you for being here and um hopefully hopefully, you know, if we keep attendance high throughout the days, uh make history and get a you know, break a record in the process. So anyways, back to what I was saying. You know, you know, you know what I love most about stories like that? It's that it shows it doesn't matter what your background is. Look, I say that because I know a lot of you guys here didn't have too many options growing up. You know, maybe you had to start taking responsibility from a very early age, whether that's working, taking care of your siblings, or taking care of of the house. I know I did. Okay? I had to start working from a

54:01 very early age to help me and my mom. And I know some of you guys are working very hard right now in difficult, stressful jobs. Maybe you're a waiter. Maybe you're working a customer-f facing role. Okay? Maybe you're working construction as well. or even if you already have a consolidated career, those are all difficult jobs. Okay? And when you're in a situation like that, it's very hard to just find a way out because you have very little time and you have bills to pay. Okay? You can't just quit to try something out and see if it works or not. And that's why I like the digital product industry so much. You can start from wherever you are while you still keep your main job. Nothing about your current life needs to change for this to start working. The people making serious money with AI digital products right now, okay, for the most part, are not people who went allin and completely restructured their entire life to build

54:47 this. There are people who built their first product in the hours they had available evenings weekends lunch breaks, okay, while keeping whatever they were already doing intact. People like Zada and Armando did. Which means you can start building your own digital real estate portfolio this week already. And by the way, remember I told you Rick Ross is pulling up at the end of tonight. Now you know why. Because everything I just showed you, checks that keep coming whether you clock in or not. That's not just an internet thing. It is how the biggest names on Earth quietly build their wealth. And you can now do the same by creating your own AI digital product. In tomorrow's session, I'm going to reveal exactly which AI tool I use to create my own AI digital products. And in fact, I'm even going to demo it live in practice so that way you can see how easy it is to use. Now, all

55:34 in due time because we still have a lot of exciting stuff to show you today. So, let me ask you, if I give you my exact four-step system to build AI digital products, would you be willing to create one and start your own digital real estate portfolio to accomplish things like this in your life? Well, if you want to start taking action on this, the first step you need to take is to join the WhatsApp group. I'm going to link at the end of today's session in about 20 minutes. Now, whenever I bring up AI digital products, people assume that to succeed in this space, you need to be someone, okay? That you need to have tens of thousands of followers. The funny thing is that the reality is almost completely the opposite. The vast majority of people generating serious income with AI digital products today are completely anonymous. In fact, 95% of our clients monetize have never

56:20 showed their face online. For example, one of the guys who ended up at the top of our leaderboard for the last challenge I hosted was Alex. Now, Alex has a faceless digital product that shows non US citizens how to access US credit cards. It sells for $19. He made $144,000 in 90 days. In fact, he ranked ninth in our competition and won a Cartier, which I literally had the pleasure of hand delivering to him here in person at our HQ. And that's a perk of this model. You don't need to put your face online if you don't want to. The reason this works is because the nature of these AI uh products. With AI digital products, the value isn't in you. It is in what the product points to. Nobody cares who compiled the top woodworking plans. They care about the woodworking plans themselves. Nobody cares who put together a compilation of 200 low carb

57:07 recipes. They care about the recipes themselves. Take the guy making $9,000 a month selling Fortnite maps on WP as an example. He's never shown his face online. In fact, most people would think that he's from the US or maybe the UK. You want to know where he's working from? Vietnam. Imagine making $126,000 from a single digital product without ever showing your face from a place like Vietnam. How much of a difference would an extra $126,000 make in your life? It's the difference between checking your bank account before you go out for dinner and not thinking about it. Between staying in the job because you have to and staying because you choose to. Now, you're probably asking yourself, "But I don't have a product. How do I get into this?" or maybe

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