Full transcript of “PELVIC BIZ IN 7 DAYS - DAY 2”. Click a timestamp to open the video at that moment. Need another video? Use the YouTube transcript generator.
0:03 Okay, welcome to day two, pelvic bees in seven days. I hope that you were able to go through your FYPG workbook from day one and you were able to find your practice code. Today we'll be exploring what you need to do with your practice code. Right. So today's lesson is choose your TC and you'll find out what CC means shortly. Why do you need to choose a TC? Um a TC will help you design a focused
0:49 solution. A TC will not make your processes bulky, will not make it boring or difficult to implement. It is a major key player to your practice. Owen, who is a TC? A TC is your target client, the very one client that needs a specific solution. A TC will most times be three to five levels below your PG. Um you know that your PG is very broad,
1:34 very very broad and there are many sub individuals under your PG. So when you talk about pelvic health advocacy for instance your advocacy that's like general um you can do advocacy in all the other sub specialties under pelvic health could be it could be pelvic health advocacy for men's health even men's health is still broad it could be pelvic health advocacy for urinary incontinents it could be pelvic health advocacy for um what's that now pain with sex. It could be pelvic health advocacy for prolapse, you know. So, it's important that you
2:20 have a target client that needs a specific solution. So, we are in pelvic BS in 7 days for instance. Pelvic B pelvic BS in seven days is not um pelvic health physiootherapy. It's just a part is a part of pelvic health physiootherapy is the is a part of the business arm of pelvic health physiootherapy. So you see there's pelvic health physiootherapy, there is pelvic health physiootherapy business. Now there is pelvic business in 7 days.
3:07 So you see that my um this particular program that you're in is focusing on physiootherapist. One, two, physiotherapists who want to start a business. three physiootherapists who want to start a business in 7 days. So it's not just oh pelvic health physotherapy I want to go learn pelvic health therapy. And I know that um a lot of people when they look at a particular specialty or when they hear about women's health specialty or pelvic health physotherapy, we come with that umbrella term. And when you have something that broad and that wide, it makes it cumbersome and
3:53 makes it difficult for you to streamline your processes for you to streamline the solution you want to give to your clients. You know the way we would talk about um centralization of pain to mean that the closer it is getting to the center it means that the patient is getting better. Same thing when it comes to pelvic health um solutions whatever solution you are creating the more centralized that solution is the better the result outcome for your clients. the easier the processes you would have to go through as a physiootherapist, the shorter the plans, the lessons, the
4:41 treatment protocols that you're going to give to your patient, the more um the faster it will be for your client to achieve her goal, her treatment goal or his treatment goal. Okay. Um what would happen if you don't choose a TC? You'll be overwhelmed in designing a solution. Number two, you will not be a known authority in this field. You know when we say jack of all trade, master of none. Um you may be good in everything and it's okay. You may be good in a lot
5:28 of things but people will not be able to identify you with or identify you as an authority in one thing. So for instance, I'm a pelvic health physiootherapist but um for many years I chose I started with the general aspect of pelvic health physotherapy and then at some point I narrowed down to sexual health and even in that sexual health I narrowed way down to I narrowed to painful sex then I narrowed way down to vaginismos. There are a lot of um factors circumstances around painful sex but then I narrow down to vaginis and
6:15 if you check my LinkedIn or you check my social media pages what you will see that is screaming is painful sex painful sex painful sex it doesn't mean that I don't know how to do every other thing as regards pelvic health but if anybody is going to say oh we need um a medical practitioner that can help with painful sex the name that comes to mind when it comes to pelvic health or when it comes to anything sexual health is oh but Duncan right I recently delved into men's health and I decided to do that cuz I recently got a consultation for men's health not that I put men's health on my page until recently now the reason why I got that
7:02 referral was Because on my social media, all the things I post, they see sexual pelvic health, painful sex, and this guy was having a sexual problem as a guy. So, and it's a pelvic floor issue. So, the person felt the best person to send this client to was to me because what I preach sexual health. Okay. So it's important that you are known um as an authority in a particular field in as much as you have the capacity to do every other thing. It doesn't mean that you're not doing those other things in the background. Yeah, you can. But pick something that you can be identified with. Okay? If you don't
7:48 choose a TC, it would also be difficult for your clients to find you. So you should understand that from what I just explained about um the male client that I got. I mean I got that client because it was easy for the person who referred to identify that a solution provider when it comes to sexual health in pelvic health physiootherapy is fanti and whatever the case might be she's been working with women but I want to believe that she should be able to work with this man. Okay. and I took it on and yeah, we got amazing results. So, it's important that you choose a TC. Don't ignore choosing a TC.
8:35 Um, right. How to get a TC? You're going to start from your PG. Do you know your PG? For it sample, if your PG is obstetrics and maternal health, we're going to narrow down to about three to five levels, but here I used four levels as an example. Level one, under obstetrics and maternal health, you have pregnant women. Narrow down again. Level two. Okay, you want to deal with pregnant women with muscularkeeletal problems.
9:22 Narrow down again. Level three, not just muscularkeeletal, not just pregnant women with muscularkeeletal problems, but now pregnant women with pelvic gal pain. You can decide to stop at level three. But if you want to go down further, you can now say okay pregnant women above 40 years with pelvic ge that helps you to specify the population your target client. And don't be tempted that oh there are no clients in this whichever population or TC you decide to settle for don't be tempted to think oh there are no clients in this population there
10:08 are do you know many people are on earth in your community in fact number one the fact that pelvic health physiootherapy is still a growing specialty it means that you already you have enough for as many human beings on Earth, you have enough clients to work with. And when you now start to narrow down, you start to narrow down, you start to narrow down, you start to pick the specific population you want to work with, it makes it easier for you. It makes it easier for your client. And you'll be shocked that there are still many people in that regard or in that population that you can work with. Um, so that's you getting your TC. You
10:56 know, very easy to get your TC. Once you've gotten your TC, you are now going to decide your TS. Your target client would help you to decide your TS. Why should you decide a TS? A TS will help you will help your TC achieve their result fast. A TS is specific to your TC. What is a TS? A TS is your target solution. TS is that very specific solution that will solve your target client's problem.
11:46 I'll go again to pelvic bees in seven days. Pelvic bees in seven days came out from physiootherapy saying I want to um delve into pelvic health physiootherapy but I don't know how to start. Do you see? So the problem of my clients are physiootherapists who want to do pelvic health physiootherapy but don't know how to start. So pelvic B in seven days is for physiootherapist who don't know how to start pelvic health physiootherapy. I am focusing on their problem and I created a solution for their problem. A TS will be tangible with measurable
12:34 outcomes. From the title itself, you can tell it's about pelvic physiootherapy. It's about pelvic business. Pelvic physiootherapy business. And I'm saying that you can get your results in what? 7 days. Okay? So, it has to have tangible results with measurable outcomes. And you will see that for each lesson um there are things that there is there is a goal at the end end of each lesson. There's something you must have achieved at the end of each lesson. So same thing with your solution. Whatever solution you're creating
13:19 for your clients, for your business, it must be tangible. It must be measurable. If you don't choose it, yes, your solution will be too broad. So, we'll go again at pelvic B in 7 days. If I had just said I want to teach pelvic health physiootherapy in this seven days, my lessons will be too broad. um I won't be able to cut the lessons into probably an hour or an hour 30 minutes or a 30 minutes lesson and it will be too cumbersome. I
14:06 have taken several I've taken some public health courses that the teacher would have to the course instructor would have to rush through um their courses and at some point you are just having information overload like at some point you are practically in your mind saying can we just stop here for today. There's just so much that you are having to be taught at once. It doesn't have to be like that. And when you when there's information overload, it becomes overwhelming um for you even as the designer, it makes it difficult for you to create a complete solution or a complete program for your client.
14:52 It also becomes overwhelming for your clients to stay true to their exercise routine or the lessons that you're teaching or the solution that you're providing. Um, if you're working with clients, you you would find that you you probably give them if if it's too broad for them to achieve the solution you want them to achieve, you may have to give them about five, seven exercises um in one day and then they doing them and they may not even be able to follow through all of them. So, you may not be able to achieve the result you want them to get in the shortest time possible. In fact, when your exercise routines are specific and is short, it makes your
15:38 treatment process faster. Um, I always like to pride to say that most of my clients I work with them and under 6 weeks between the first week and the sixth week they are off for discharge and all of that came from following this protocol. Okay? Be specific in what you're giving to your client so that it's not overwhelming for you and it's not overwhelming, excuse me, and it's not overwhelming for your clients. Number four, your clients will not achieve their promised solution. Um if you promise
16:24 that in 6 weeks in 3 months these are the goals these are the outcomes that you will get they won't do it if it's so cumbersome if it's something that also affects their daily activity it seems like that's the whole thing they have to do all through the day it becomes tiring they'll get tired and they will stop in between how to get a TS again just like we did for your TC you have to narrow down. So if the goal is oh painfree pregnancy your tears I want to create a product or I want to create a service for pregnant women to enjoy painfree pregnancy.
17:13 Don't stop there because anything a lot of things can cause pain in pregnancy. Narrow down level one. Okay, let's see. We are now looking at pain in pregnancy caused by pelvic gardo pain. Okay. So, you want to provide a service or a solution that is giving the patient pregnancy without pelvic girdle pain. Level two, go down again. Pregnancy without pain below the abdomen. So now you are centralizing. It's not just the pelvic ghetto. you're now localizing to pain below the abdomen. Level three, you can now say um walking
17:59 around in pregnancy with no pain. So though the person has pain in the abdomen or below the abdomen, you want to focus on someone who has pain below the abdomen but is able to walk around without pain. You can now go a step further. I want to provide solution or services for people who can work in pregnancy without pay within 5 minutes of intervention. When which of these four levels do you think people would easily um what's the word now? drive towards to
18:45 get a solution for. If I put all of these four on adverts, for for instance, and I say, okay, walk in pregnancy without pain in 5 minutes or walk around in pregnancy with no pain, pregnancy without pain below the abdomen. Which ones do you think the patient or the client would jump at first? Level four. Of course, level four because Yeah, because he's now very specific and is goal oriented. I like I like the fire that he puts beside. It's now it's now very is goal oriented. Yes. But very specific. And then you're
19:31 telling them, you see this pain that you have been dealing with for how many months that is so debilitating. Give me just give me 5 minutes of your time. I am going to fix it for you. That is what having a TS a specific solution does to your program. And then eventually what do you think is going to happen to your business? It's going to happen to you as a person. It's going to happen to your clientele growth. Just imagine the ripple effect of that. Because if you are able to provide a solution in 5 minutes for client A,
20:18 client A is going to see another person in his or or situation and say if you go to face in 5 minutes, she's going to fix your problem. Client B now comes I solve the problem again. So client A will continue talking about the fact that Faith was able to help her solve her problem. Client B is also going to keep talking about how Faith was able to solve her problem. And then it goes on like that. Before you know it, there's visibility for oh there's a pelvic physotherapy that fixes um that helps pregnant women to walk around without pain in 5 minutes. It's it's very easy. It's not I mean
21:05 this is a secret that most therapists are know about and I'm glad that you're getting the information today. How to get a TS? It is important you design your TS around the goals and challenges of your TC. This supposed to be a very clear um statement but let me explain it. I know that we have been taught in school that you should design your treatment protocols around the goals. Have your short-term goals, have your long-term goals, and then you can do your review. But more often than not, most times we want to give the patient
21:51 everything. So in the whole session or in your first assessment clerking and oil when you're clerking patient has told you um I have low back pain sometimes you even skip asking the patient what is your goal you know we just go to oh uh past medical history presenting complaint um history history of presenting complaint and in your head you already know what the patient as you already know a complaint of the patient and you're just like okay you have already planned what you want to do for the patient this patient is going to do this this this for the next 6 weeks or for the next 12 weeks but how do you win
22:38 with your patient this is how you win with your patient ask the patient or the client for the goal that they want your goal does not make any sense to the client if it does not align with their own goal. So like I said, pelvic breeze in 7 days is for physiootherapists who don't know how to start. So the goal of this course primarily is to help physiootherapists start a pelvic health practice. That is the goal I want to deliver. I'm not here to say that I want I want to help you um what's that? Get clients. Mm- or I want to help you with your sales. I want to help you start your pelvic health
23:24 practice. That is the goal of this program that you are in. So if you don't design your tears around the goals and challenges of your TC, your clients may not you may not win with them. Let me put it that way. They may get the result you want them to get which may take longer because they they would not be primarily invested in it because they're like this is not really aligning with what I want because it is you as a physiootherapist or as a pelvic health physotherapist imposing your own goals on your client. But when you're working with the goals of the client and the challenges of the clients, it's very easy for you. You
24:10 will just just look if the client tells you this is my goal. Ask yourself, can I help this client achieve this goal? Yes or no? It's a simple answer question. Can you do it? Yes. Can you not do it? No. Um, can you do it? I'm not sure. Okay. If you're not sure, can I get knowledge about this so that I can help this client? Yes. So, it's a simple yes or no. So, that is how to get a TS, right? Let me see. Ah, okay. Pa says she's also glad that she's here. Great. Okay. Um, so for today's lesson,
24:58 we have come to the end of today's lesson. And in this lesson, you learned how to choose your TC and you learned how to decide your TS. The challenge for today is for you to go and choose your TC and decide your TS. Um there's a workbook, the TC and the TS workbook. It's very straightforward. you can work with work with it to help you design your TC and your T. Once you're done with that, we would move to day three tomorrow. Okay? So, see you in day three.
