The Rise and Fall of Uruha Rushia

0:04 fans got lost in the parasocial sauce cover Corp the management behind how alive tweeted notice regarding termination of our contract she never held a graduation stream since her debut in 2020 uruhar Russia has been one of the most talked about vtuber of the last few years either absolutely adored please me are absolutely in love she has been one of the most controversial figure of her time many siding with or against her her career has been riddled with ups and downs since the very start and to this day continues being controversial in many ways she's popularized many aspects of v-tubing that we see today and she is still solidly holding her top spot as

0:50 Timo super chatted YouTuber of all time and she hasn't worked as uruhar Russia for over a year her story will forever be Ash in YouTuber history as having one of the most climatic and dramatic ending everyone remembered the day Russia was terminated and for most people her story served as a cautionary tale and that's why in today's video we're going to get to the bottom of it starting from the very beginning to her after Hollow Arc will look into everything so you can make your own opinion as a little side note her past life slash present lives are no secret and that's why we will talk about them in this video and she wants people to go to her Channel if you already know her origin story feel free

1:36 to skip to the later parts of the video as we've divided the video by chapters and for those who intend to stick around don't forget to subscribe to the channel for more YouTuber deep Dives and video essays we've also recently opened up a channel membership so consider dropping a membership to support your favorite Channel and have your name displayed at the end of my next video now back to the story uru harusia agape picked up by hollow life third generation GP Branch as a cute little Necromancer girl she debuts on July 18 2019 right before a global pandemic that would greatly affect the course of her career and while most businesses suffered during that time the internet economy was thriving her soft's broken voice it's mixed with her sudden burst of

2:23 outrage or meltdowns [Music] captured the heart of many as being their perfect manhera or yandere waifu and so by the end of the very same year Borussia had already gained over 100k subscribers on her Channel and that was at a time where YouTubers were nowhere near as mainstream as they are today nowaday everybody has a v-tuber model but back then YouTubers were more Niche but were still getting a lot of hype and were especially gaining a lot of traction at the time so much in fact that by the end of 2010 20 V2 reviews had already skyrocketed to 1.5 billion views some things in this world are inexplicable much more so when a series

3:10 of completely unrelated and random event somehow come together in such a peculiar way that they somehow end up altering the course of someone's life that's what uruharushia experienced a YouTuber who became a star and an icon thanks to a combination of elements the pandemic the YouTuber craze sparked by kizuna I the worldwide expansion of YouTuber agencies and her own remarkable personality all played a part in her achievement Russia is an extremely and I can't stress this enough extremely talented voice actress capable of playing up a part if she feels like her audience is responding to it she became notorious for her unique high-pitched voice and expression that contrasted with her loud screams when

3:56 she got angry or scared guys now for you guys to understand what happens next I need to really stress this part out Russia was incredibly good at pandering to her gachikoi fans and providing a yandere girlfriend experience a gachikoi is a slang term for a fan who is seriously in love with an idol a celebrity or a fictional character these fans often have unrealistic expectations and fantasies about their crushes and may spend a lot of money and time to support them this differs from fans who support their Idol financially but are not in love with them a GFE or girlfriend experience is

4:42 what Russia was known for it's originally a term employed by sex workers and is considered a sex service that blurs the boundaries between a financial transaction and a romantic relationship if the sex worker is male the service is then called a boyfriend experience in some places of the world you can even rent a girlfriend or a boyfriend for a day but as interesting as this subject is we don't have time to get into that in this video in the context of V2 a girlfriend experience is most commonly provided in the form of regular role play or role play ASMR where the talent role plays as some kind of girlfriend or boyfriend and Russia pandered to her fan base by playing into the manhera girlfriend role and just plain acting yandere on stream

5:29 acting usually Overly Attached jealous and possessive to alert the kind of fans that feel the need to protect her or fix her now why is this kind of mentally ill and fragile Persona so popular among her fans well first of all because while she did it she was cute as hell but also it speaks to those fans savior complex that feel a strong urge to make her happy and protect her we live in an era of loneliness and it makes them feel valuable seen and loved when they donate to their favorite fragile waifu more so that type of behavior is often

6:17 encouraged in v-tubing spaces I want you to scream for me this is all you can do for me and donating especially large amounts is usually cheered on and appreciated not just by the Creator but by their peers and boy did they donate during her three-year tenure uruha Russia managed to become the most super chatted streamer of all time breaking records in 2022 with her shattering 1.6 million Revenue in super chats alone a record she still owns to this day however everything changed on February 9 2022 when Russia accidentally leaked a Discord message on her stream that revealed that she was friends with mafumafu a famous Japanese singer and producer the message said that he was

7:02 heading home I'm finished with my streams and I'm getting ready to come home meechan which some people interpreted as him living with Russia or being in a relationship with her this part a huge backlash from some of her fans and aunties who accused her of lying about being single and cheating on them they also harass and threaten both Russia and mafumafu online spreading rumors and false information about them heartbroken fans flocked the internet to show their broken uruhar Russia paraphilia and merge now destroyed mafumafu quickly took to the internet to respond to the situation apologizing for causing misunderstandings and clarifying that he was just friends with Russia and did not live with her he also asked people to respect their privacy and stop spreading lies however this did not stop the hate and abuse from continuing as

7:48 some people refused to believe him or even accept his apology it's important to note here that mafumafu also has a usually parasocial fan base and is an extremely popular singer and if you guys don't know what apart a social fan is I recommend watching my video on fire social relationships that I'll leave in the description below our social relations are a one-way relationship where one party isn't aware of the other party's existence the idol culture tribes on parasocial relationships and by packaging its streamers as Idols hollow life attached itself to the expectations of idol culture Japanese Idols have long healthy

8:36 image of being pure and Untouchable this leads to the expectation of them staying single and available to their fans and let's just say that some of his female fans make their YouTuber fans look mild images in the past mafu's fan base had already linked Russia and mafumafu together before she even started in Holo life comparing items from both his and Russia's household to try to find proof that they live together mafu back then laughed it off but now that this was all

9:22 coming out again needless to say his fans were pretty pissed off Russia also tried to apologize and explain herself on Twitter but she was clearly distrauf and depressed by the whole ordeal in a no one now deleted post she says I can't eat I can't sleep I have trouble walking there are so many terrible falsehoods that I want to do right now which made some people speculate that she was being silenced or even pressured by hollow life but the drama didn't stop here the problem was that that faithful leak happened on the start of a long weekend in Japan so Russia had at the time little to no support from her management she felt the need to speak up and quell the rumors and that's when she made the Fatal mistake that would end up costing her career she decides to contact a

10:09 famous gossip Channel Corey Corey who's some kind of Japanese keemstar him being a longtime friend of Russia they thought it would be a good idea that he would go on to speak on her behalf on his platform he provided pictures of Russia's room to prove that she was not living with mafumafu and that they were in fact simply casual Apex teammates that played from time to time additionally he had screenshots of Russia talking to her manager to prove that he wasn't making this up and that he was in fact in contact with the young actress needless to say going to talk to an internet professional gossiper wasn't the smartest move this only fueled the Flames of speculations and worst of all during the stream Corey slipped and ended up linking horusia character to her past life character mikineko this

10:56 led Russia to spiral down on February 14th she tweeted that she would address the situation again when she's calmed down in her body and mind and then on February 19th a distressed Russia would go on her alt account mechanico to stream a tearful goodbye what are you doing oh my God a few days later came the final blow whole life announced that they had terminated their contract with Russia effective immediately they said that Russia had violated her contract by leaking confidential information and spreading false rumors to third parties causing damage to the company's reputation and Trust they also said that

11:43 it had become difficult to manage and support Russia and that they would take measures to prevent similar incidents from happening again Russia's sudden departure shocked and said and many of her fans and fellow streamers who expressed their gratitude and support for her on her social media [Music] foreign [Music] I even remember Polo live Gathering their remaining YouTubers together to reassure people however some fans also

12:30 criticized Russia for her actions and questioned her honesty and integrity even more so after a leaked message of Russia proclaiming I will ruin them all this league made her lose the support of some of the whole life fandom who viewed her as a careless blabber and a vengeful Trader who threatened the rest of the whole members Russia would later go on to debunk this whole claim and say that she never was referring to her former gen mates and has only love for her ex-colleags but by then general public opinion especially on the overseas side had shifted people felt that she didn't play by the rules and that she had gotten what she deserved that would be a stigma that would plague her for the rest of her career Russia did not have a chance to say goodbye to her fans or

13:16 call colleagues as our YouTube channels and memberships were closed down shortly after the announcement her birthday merchandise which was planned to be released in January 2022 was also immediately canceled and refunded borussia's termination from hollow life was a tragic and controversial event that marked the end of an era for one of the most successful and beloved YouTuber in history it was over for the character Russia uruha but not the actress behind her on April 24 frusia rejoined with her old Persona Mika Neko and debuted once again and on July 16 for the same year she debuts under the character nazuna with a v-tubing agency called the Shojo both of the debuts were a success and managed to get Mickey Nico Russia nazuna

14:01 heck this is getting way too confusing the voice actress most of her old following both debuts in fact gathered over 30 000 fans Today Mika Neko has over 888k subs to her old channel that is sitting at 1.4 20 20 Millions there was some good streams and good moments created on both of these accounts [Music] sometimes Mickey Neko would slip up and

14:48 call herself naduna [Music] but it seems she gradually started caring less and less about her nozuna character and seemed to prefer her Mickey Neko Channel whether it be for financial reasons because that channel is performing a lot better than the nazuna one so it could be grossing more Revenue but it could also be for the fact that she simply prefers her Mickey Neco Persona after a while it felt like Russia was able to finally move on from the whole incident and put the past behind her once and for all or was she because on January 2023 she debuts her second model

15:38 okay her second model was Illustrated and conceptualized by the artist yazuyuki the same artist that had designed Russia it seemed wherever she went controversy would follow as she had developed by then a sizable group of aunties some of them going as far as posing as Mika Neko in order to scam accounts in genshin Impact this event sparked some discussion in her fan base about her having to take accountability and step up in her role as a leadership in order to keep her community safe and then there was a controversy between her and the YouTuber de lutaya to give a brief summary Mika Neko and the lutaya are two virtual YouTubers who've had Feud over

16:24 rumors and Slanders Mika Neko accused the lataya of spreading lies about her to a gossip streamer little tired and denies it and said that she heard those rumors from her former manager Mikey Neko then blocked the lutaya on Twitter and told her to talk to her lawyer the lutaya then threatened and legal actions against Mika Neko on her fan box account they both since then have went on to post their own Recollections of this event this drama is still unsettled to this day and has greatly divided their fans more recently in August 2023 Mika Neko announces that she will participate in an apex tournament that involves both YouTubers and content creators alike and who are her teammates you might ask two male vtubers Russia baby gal when are we gonna learn the post itself ends up

17:10 getting tons of backlash and plot twist just a few hours before the tourney the official Apex account makes an announcement saying a team will get dequeued due to operational reasons shortly after Mickey and Eko goes live on stream with her two male teammates to share their side of the story where she plays up well I believe she's playing it up a whole manhera meltdown [Music] [Laughter] which is exactly what they needed for this from the outside her stream felt like a success but from the inside her

17:55 first social fan base for having a complete total meltdown many of them claiming to leave and that they had enough with Russia's lies and fake promises dude literally said two men's at once I'm crying a lot of her fans feel disappointed in her along with the trust issues that they have been piling up Russia had been making promises to them that she wouldn't be playing with male vtubers and this was the proof in their eyes that she had once again lied and at the time of filming this video which is August 23 it seems that Mickey neko's management has just posted on her account announcing her Hiatus so she can recover and get well soon from what I gathered online the general sentiment from her gachikoi and unicorn fans set

18:41 the dislike Apex because it's a game that brings her mood down that is not good for her career and also that it's a game that's highly considered a dating game for the Eastern audience in the end they feel frustrated that she's not listening to their advice to put the goddamn game down indeed Apex is a competitive game those kind of games can be tilting tiring and extremely serious everything that is not particularly welcomed in the v-tubing world on top of that it has a player base of like 95 percent male can you imagine that means she'll constantly be surrounded by tons and tons of dudes tons of dudes now Russia has two choices either except who she is and not make false promises that

19:26 she cannot keep to her fans or keep the loyal wholesome fans and get rid of the guccis and then do whatever the hell she wants or she can keep engaging with them but then live a limited idle-like Lifestyle the thing is when people come come to expect something from you they're not going to be surprised when you act that way they're only going to be surprised if you've been presenting an alternative image to what their perception of yourself might be I'm going to take an example that's probably not the best but I think you guys will understand take for example Dr disrespect when it came out that he had cheated on his wife no one cared because as bad as that sounds that's what we had come to expect of him there's also a whole discussion to be had about do you want to separate the art from the artist

20:12 Russia is a voice actress that is playing a character a character that she can take off every time she turns off the camera we don't actually know how much of herself Russia actually displays on stream her personality might be actually close to what she's portraying or it could be totally made up it could also be that her personality is somewhat like this but the anonymity of the internet has permitted her to express herself just like many of us sitting behind on a computer screen in a way that she wouldn't have in real life one thing to consider is I think it's important to remember that everyone involved in those stories are human and instead of passing judgment on this situation and on the fan or the Creator I think we should take the time to

20:58 reflect on even how we got there as an internet culture as a whole and what do we want from our creators and fans alike in the future how far is this gonna go whether you think corporations or creators are exploiting and preying on these young people or whereas the fault lies in the audience expectation it's really really easy to judge those gachikoi's and unicorn fans but please remember that everyone involved in this scenario is simply human for me this is more symptomatic of a bigger problem a generation of very lonely young men who are also hurting but also who don't know how to love someone properly a lot of aspects of these relationships are similar to very abusive of relationships or for jealousy the desire to isolate

21:44 someone from certain people possessiveness and the big emotional outbursts that come with it whether they be positive or negative all of these traits are frowned upon because they're usually the warning signs of a toxic relationship it's either that or they see this Idol simply as product and now they feel like their product is being defective because they can't self-insert in the made-up story they paid for one thing I will add on this subject is that we can know for sure how many of these toxic posts are written by her fans and how many are written by aunties or they're simply to stir the pot that's definitely a theory worth entertaining but still it was pretty deconcerting for me to read how some of those fans would compare to a dog or how some people claim that they paid her to do something

22:30 so she should simply do it so for those people let me just reiterate something a tip or donation is simply that an extra to say thank you I appreciate your content and in no way shape or form does a tip or donation gives you the right to control someone's life or to expect something beyond the content that they have already provided to you like imagine if this could be true for as little as five dollar a month you'd get to decide someone's relationship status that'd be some insane life hacks because even in real life scenarios paying or providing for someone does not give you the ownership of them I think with Russia Something's Gotta Give or when something does give again it's not gonna be pretty and on that note thank you

23:17 guys so much for watching I'm so exhausted after this huge video these videos are really taxing to make and extremely resource intensive so consider supporting the Channel with the memberships up or simply a normal sub and a comment would suffice thank you guys so much for watching and I'll see you next week Russia is an extremely and I can't stress this enough extremely talented voice I actresses foreign