The EXACT Cold Calling Script That’s Made Me Millions Wholesaling

Cameron Olivera www.youtube.com

Resumen Breve

Este video proporciona un script detallado para llamadas en frío en el sector inmobiliario mayorista, destacando la importancia de la psicología humana sobre las tácticas de venta. El script se centra en construir una relación genuina, identificar las motivaciones del vendedor y abordar las objeciones comunes. Además, se enfatiza la importancia de hacer preguntas indagatorias para descubrir los verdaderos puntos de dolor del vendedor y crear un sentido de urgencia, evitando cerrar el trato en la primera llamada y enfocándose en cambio en establecer los próximos pasos.

  • El script se centra en la psicología humana, no en las tácticas de venta.
  • La escucha activa y las preguntas de sondeo son cruciales para descubrir las motivaciones del vendedor.
  • Abordar las objeciones comunes con honestidad y redirigir la conversación.
  • Calificar a los vendedores sin que parezca un interrogatorio.
  • Establecer los próximos pasos en lugar de intentar cerrar el trato en la primera llamada.

Introducción

El autor presenta un script de llamadas en frío que ha generado millones en honorarios de venta al por mayor. El video se enfoca en la psicología detrás del script, explicando por qué funciona y cómo se puede adaptar a diferentes situaciones. El objetivo es mejorar el enfoque de las conversaciones, ya sea que estés haciendo tu primera llamada en frío o buscando mejorar tus resultados.

Por Qué la Mayoría de los Guiones de Llamadas en Frío No Funcionan

La mayoría de los guiones de llamadas en frío fallan porque suenan robóticos, se centran en las necesidades del vendedor en lugar de los problemas del vendedor, intentan cerrar el trato en la primera llamada y no construyen una relación genuina. El script del autor se basa en la psicología humana, no en tácticas de venta, y se centra en tener una conversación genuina sobre la situación del vendedor.

El Guion de Apertura

El script de apertura incluye presentarse por su nombre y mencionar la propiedad en cuestión, reconociendo que la llamada es un poco aleatoria y preguntando si hay interés en vender en el futuro cercano. Este enfoque funciona porque usa el nombre del vendedor de inmediato, lo que ayuda a construir una conexión, reconoce que la llamada es aleatoria, lo que desarma la actitud defensiva, y establece el propósito claramente con una pregunta simple de sí o no.

Respondiendo a un Posible "Sí"

Si el vendedor responde con un "sí", "tal vez" o "posiblemente", el autor recomienda preguntar qué ha estado pensando sobre la venta de la propiedad. Este enfoque mantiene la conversación casual y se centra en la motivación del vendedor, utilizando frases que implican que la venta ha estado en su mente.

Manejando un "No"

Si el vendedor dice que no está interesado en vender, el autor sugiere preguntar si es un "no" ahora o un "no" definitivo, y luego preguntar si tienen otras propiedades que podrían considerar vender. Esto abre la puerta a futuras conversaciones y posibles acuerdos.

Manteniendo la Conversación

Para mantener la conversación, el autor recomienda la escucha activa y el reflejo, que consiste en repetir lo que el vendedor ya ha dicho. También es importante hacer preguntas de seguimiento y sondear la motivación del vendedor. Esto funciona porque las personas quieren sentirse escuchadas y comprendidas, y la empatía construye confianza y conexión.

La Importancia de las Preguntas de Sondeo

Las preguntas de sondeo son cruciales para descubrir los verdaderos puntos débiles del vendedor. Al hacer preguntas sobre la situación del vendedor, se puede revelar la motivación subyacente para vender. Preguntas como "¿Cuánto tiempo hace que es dueño de la propiedad?" y "¿Qué podría pasar si tiene que conservarla por otro año?" ayudan a identificar los puntos débiles reales sin parecer invasivo.

Preguntas que Inducen Problemas

Una vez que te vuelves bueno haciendo preguntas de sondeo, puedes empezar a hacer preguntas que induzcan problemas, enfocándote en las desventajas de no tomar una decisión. Esto ayuda a crear urgencia, ya que muchos vendedores han estado postergando la decisión de vender durante meses o años.

Manejando Objeciones Comunes

Las dos objeciones más comunes son "¿Cómo obtuviste mi número?" y "¿Cuál es tu oferta?". Para la primera, el autor recomienda ser honesto y explicar que obtuvo el número de un servicio en línea. Para la segunda, el autor sugiere evitar dar un número de inmediato y, en cambio, preguntar sobre la condición de la propiedad para demostrar profesionalismo y adaptar la oferta a su situación.

El Proceso de Calificación

Durante el proceso de calificación, es importante obtener información sin que parezca un interrogatorio. Concéntrate en los aspectos más importantes de la propiedad y haz preguntas que mantengan al vendedor hablando. Pregunta sobre las actualizaciones recientes de los elementos principales y la condición general de la propiedad. Lo más importante es preguntar sobre la motivación del vendedor, como "¿Qué le hace sentir que vender esta propiedad es lo correcto ahora mismo?" y "¿Qué tendría que pasar para que todo esto tenga sentido para usted?".

Estableciendo los Próximos Pasos

Nunca intentes cerrar un trato en la primera llamada. En cambio, concéntrate en establecer la próxima conversación. Antes de hacer la transición para establecer la próxima llamada, haz cuatro preguntas para cubrir los factores decisivos: el cronograma, si hay otros tomadores de decisiones, si hay algo que necesitan resolver primero y qué precio están buscando. Luego, establece la próxima llamada explicando que quieres analizar los números y darles una llamada con una oferta. Esto asegura que el vendedor sepa de qué se tratará la próxima llamada y reduce las posibilidades de que te ignoren.

Programa del Círculo Interno

El autor promociona su programa de círculo interno, donde ayuda a los mayoristas a dominar las llamadas en frío y cerrar sus primeros acuerdos. Menciona que dos de sus estudiantes cerraron un trato de venta al por mayor de $380,000, lo que significa que se llevaron a casa más de $300,000 en ganancias.

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Transcript

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0:00 I've made over seven figures wholesaling real estate, and I'd say 90% of the deals in the first year happened because of my cold calling skills. Today, I'm going to give you the exact script that is responsible for millions in wholesale fees. But more importantly, I'm going to break down the psychology behind why this script works and how you can use it in any situation. Whether you're making your first cold call or you've been calling for years, but you just want to improve your results, this video will change how you approach these conversations. Let's get it. Before I give you the script, let me explain to you why most cold calling scripts don't work. Number one, they sound robotic and scripted. Number two, they focus on what you want instead of the seller's problems. Number three, they try to close on the first call. And lastly, they don't build genuine rapport. My script is different because it is built around human psychology, not sales tactics. The goal isn't to sell

0:46 anything. It's about having a genuine conversation about their situation. Now, here's my exact script broken down section by section. This is the opening. Hey, John. Hey, John. This is Cam. I know this is a little random, but I was just giving you a call about that property on 123 Main Street. Yeah, I just wanted to see if there was any interest to sell that in the near future. Now, why this works, you're using their name immediately. It builds a little bit of a connection. It acknowledge that the call is a little random. It disarms defensiveness. It states the purpose clearly. There's no confusion. You're asking a simple yes or no question, which is very easy to respond to. And lastly, there's a more curious tone to it rather than you sounding demanding. So, there's a softer approach. Now, if they say yes, maybe, or possibly, this is what I say. Okay, cool. Uh, just kind of curious. What has he even been thinking about wanting to sell this one? Now, why this works?

1:32 Using the word like cool keeps it a little bit more casual and conversational. The open-ended question gets them talking. It's focusing on their motivation, not your agenda. And lastly, you use phrases like start thinking, which implies that it's been on their mind. Now, if they say, "No, I'm not interested in selling." There's always two questions that I like to ask. Here is the first question. Okay, no worries. Now, is that no now or just no never? The reason why I asked that is because you never know if they might just be saying no in the moment, but they might be willing to sell in a month from now. Now, regardless of whatever their answer is to that question, I always also like to ask, do you possibly have any other properties that you may consider selling now or in the near future? This works because it opens the door to future conversations. You never know if they might have another deal. I've gotten so many deals done from asking that last question. Now, once they start talking, this is how you keep

2:18 the conversation going. It comes down to active listening and a little bit of mirroring. And all that really is is just repeating back to what they told you already. So, if I understand correctly, the tenants haven't been paying rent consistently. You also want to ask follow-up questions and probe, probe, probe at their motivation. How long has that been going on? Man, that sounds really frustrating to have to deal with. The reason why this works is cuz people want to feel heard and understood. Repeating back shows that you're actually listening. Follow-up questions keep them talking, and empathy builds trust and connection. Now, I can't stress it enough. Probing questions are super freaking important. When it comes down to motivation, you're only going to identify the tip of the iceberg when you first get into this. But as you keep probing and asking more questions about the situation, the rest of the iceberg is going to reveal itself. How long have you owned the

3:04 property? Do you live nearby or do you have to manage this from a distance? What might happen if you have to hold on to this for another year? You seem like you've been doing this for a while, Mr. Seller. I'm sure you've already considered how much money you might lose if you hold on to this for another year. What number is that? Asking these types of questions helps you identify real pain points without feeling like you're being invasive to their situation. And once you get really good at asking probing questions, you can start to ask problem inducing questions. The downsides of what will happen if they don't make a decision. And that, my friend, is how you build urgency. Keep in mind, these sellers that we're dealing with, these homeowners are professional procrastinators. They have a problem on their hands that they've been pushing off for months, if not years. They've never sat down and weighed out the pros and cons of holding on to this property. That is why it is your job to ask these questions to

3:49 create that urgency, build that trust, and get the freaking deal. Now, obviously, every single conversation isn't going to be smooth sailing. So, let's get into some of the objections that you're going to come across. The two biggest objections is, "How did you get my number? And what is your offer?" Let's get into it. Mr. Cameron, how did you get my phone number? So, yes, Mr. Seller, whenever I find a house that I'm possibly interested in buying, I usually just go to this website to find the phone number to the homeowner. now is selling something that you might consider. The reason why this works is because honesty is the best policy. What we're doing is not illegal. We got the phone number from an online service and you can even give them the website. Another reason why this works is that it redirects them to the main question. Do you want to sell? All right, Cameron, I get these calls all the time. What's your offer? You know, Mr. Seller, that's a really good question. However, with little to no information on this property itself, it's hard to come up with a random price, and every situation

4:36 is different. So, would you be able to tell me a little bit about the condition of this property? The reason why this works is because it doesn't give a number right away without any information. It shows that you're professional and thorough. It redirects to factf finding. And lastly, it implies that their offer will be customized to their situation. Now, let's get into the qualification process. This is where most people mess up. You need to get the information without making it feel like it's an interrogation. Now, when it comes to asking questions about the property, you don't need to get super granular. I really want you to focus on the bigger ticket items and ask them questions to keep them talking. When was the last time the bigger ticket items in the house have been upgraded, like the electrical, the plumbing, the HVAC, or the roof in the house? When was the last time any major repairs were made? And you can even keep it broad by saying, "What is the overall condition of the

5:21 property like?" Keep in mind, asking a bunch of questions about the condition of the property is not what is going to get you the deal. Asking more questions about the motivation is what will get you the deal. Let's get into those. What makes you feel that selling this property is the right thing to do right now? Is there anything specific you were looking to accomplish? What would need to happen to make this all make sense for you? This works because it gets the real motivation. It focuses on their goals, not your needs. And there's nothing more powerful than that last question because it gets them to tell you their criteria. Now, once you get through all of that within the conversation, you need to start setting up next steps with the seller. You never want to try to close a deal on the first call. Instead, focus on the next conversation, getting to that next conversation. Now, before you do transition into setting up that next call, you need to ask them these four questions that cover the deal killers.

6:07 The first deal killer question is timeline. Mr. Seller, how soon are you looking to get this property off your hands? If they say anything past 60 to 90 days, you know that you need to be following up with them within the next few weeks or so. Deal killer question number two. Mr. Seller, is there anybody that you need to discuss selling first before you can actually sell this one? There's nothing worse than making an offer and then the seller says that they got to go talk to their wife. if there are any other decision makers you want to make sure that you make the offer with all of them around. Deal killer question number three. Mr. Seller, is there anything that you first need to figure out before you can actually sell this? Again, there's nothing worse than you making an offer and then the seller tells you that they got a bunch of other stuff that they need to figure out first. Going to a wedding in Punaana or making sure their tenants have somewhere

6:52 to go. That all needs to get figured out before you make an offer. And the last deal killer question is just asking about price. Mr. seller, just curious, what are you looking to get for this property? If they're asking a million for a $200,000 house, clearly that is going to kill the deal and you're not going to get it closed. Now, once you get through all of that, this is when you can now transition into setting up that next call. Okay, Mr. Seller, based on everything that you're telling me, it sounds like this might be a good fit. I kind of want to just crunch out some numbers and see what it is that can come up for you. I can give you a call back around 4 or 5 o'clock and I pretty much just want to take 5 to 10 minutes of your time, let you know what it's like to work with us and let you know what the property can qualify for. The reason why this works is because you are setting the stage for the next call. There's nothing worse than trying to call out to a seller to make an offer and they're going ghost. And the reason

7:39 why that happens is because they don't know what that call is going to be about and so on and so forth. So, you want to be able to set the stage. Let them know how much time you're going to take of theirs on the next call, what you guys are going to talk about, and what the end result of that call is going to be. That is what will make sure you never get ghosted from a seller again. Now, if you want to see how we're helping other wholesalers master cold calling and close out their first deals, I want you to check out my inner circle program. We just had two of our students, Gabe and Charlie, close on a $380,000 wholesale deal, meaning they took home over $300,000 in profit. So, if you want to learn how to make a full-time income with just a few deals, check out the description below. I will see you in the next video. I love you guys.

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