Framer just killed the need for analytic tools!

0:00 I find that us business owners and marketers have a LoveHate relationship with analytics I think mostly it's because it's super complex and in fact I recently did a workshop with mix panel to integrate analytics onto our framer site and application and this ended up being a 2hour series from setup to testing and Beyond it's the same with Google analytics I can't stand navigating through its outdated interface I mean just pulling up traffic from specific sources feels like a mission to me and look to those technical marketers out there I know a lot of this stuff is second nature to you all but if you're a business business owna a marketer looking for quick and easy insights into your website traffic to help you decide which marketing channels you could double down on then you'll want to stick around for this video because the framer team have just launched another game-changing update that you'll not want to miss just before I get into it my name is Omar frug designer turn startup founder and

0:45 in this channel I share my journey ups and downs of building my startups and trying my best to achieve breakthrough growth so if you're interested in all of this stuff then smash that subscribe button I'll really appreciate it in the past framer's inbuilt analytics has been quite basic offering only a high Lev view of visitor data but now framer has launched their revamped analytics dashboard and I'm truly impressed while it won't completely replace comprehensive tools like mix panel post hog or amplitude it is getting quite close for me it's perfect for measuring our marketing campaign impact and helping us make quick decisions finally I no longer have to jump across multiple analytic dashboards most of what I need is available right here in framer's latest inbuilt analytics I think rather than explaining it let me jump in and show you how it all works all right so we're currently inside of our framer website project for before our startup Blitz it and at the top navigation bar

1:33 on any frame project now you can see this new icon giving access to the analytics uh previously this would be buried under the settings section under its own tab here it's really accessible which is really cool I think this is a nice touch when you click this voila lo and behold here's framer's revamped analytics dashboard isn't it a sight to see it's so beautiful first thing do you notice how fast it was to load for any of you guys who were using sort of the Legacy analytics which was buried under the settings menu as mentioned it would take a little bit of time to load it was useful but I would often get frustrated clicking that tab waiting for the stats to load and then finally actually digging into the data but this just loads super instantly right which is amazing so let's go through all the top level stats over here and we'll kind of navigate down to show you exactly what

2:20 we're getting within this analytics dashboard so number one we've got this really cool live visitors counter I think that's super cool at any point of the day if you jump into your analytics you can see how many people actually viewing your site this very moment which I think is super cool I wish our numbers were a little bit higher than two but you know I'm quite happy the fact that over the last 30 days we've had 31,000 visitors which is pretty decent our third stat over here is the total page views 57k and then here you can see our bounce rate 66% and our average session time 2 minutes and 7 Seconds which is really good now these last two stats are very important in marketing as you may know uh for example average sessions the fact that it's 2 minutes and 7 seconds is really cool um because on average and this is according to HubSpot I was just looking this up earlier on average time

3:07 spent across all Industries is about 54 seconds right so you know we're doubling that which is really good uh I also looked up you know sort of the best and this is obviously top level you know according to google there could be some better research done but apparently a healthy bounce rate should be 40% or lower now when you look at our bounce rate is about 66% which may seem a little bit high now when you actually analyze marketing funnel for Blitz it it'll all start to make sense uh essentially we're actually driving most of our traffic through paid ads some of this traffic we actually direct to our homepage and the call to action in the homepage is simply to download the app so after they've proceeded to download the app they don't really have to return back to the website unless for any reason they need to go through our help center and read some of our documentations which the app itself is

3:53 quite easy to use and very intuitive so we actually find that not not a lot of people spend too much time in our health center guides now the other 50% of our paid ads traffic is going directly to a sales page to buy Blitz it and again there the call to action the only call to action is to pay for Blitz it and as soon as you click that buy button it takes you to a stripe form which you know prompts you to enter your details and then they buy Blitz it and they get access to it so in both these scenarios it's very likely that our users are simply coming to a single page and bouncing because they're either downloading the app or they're paying for the app now considering all of that data a bounce rate of 6 6% really isn't bad at all now just below these high level stats you've got this beautifully laid out graph as you can see for page views and visitors for the given

4:38 timeline which is super handy and you just have to hover over it to see on individual days which is super super handy now as you scroll down you've got these four quadrants of data let's jump into these one by one starting with sources so sources over here is of course your traffic sources you can see at Blitzer our highest source of traffic comes from Google which is a sign I believe this is from our brand keywords Blitz It app it's very likely because of the chitchat that's going around different communities that we've published and showcase Blitz it too uh including product hunt we've worked with some Instagram influencers this includes myself I've also promoted Blitz it in my personal brand Instagram account which has around 55,000 followers uh and then I have a couple other stats coming from YouTube this channel probably some of

5:25 our other Affiliates and creators that have created content about Blitz it there's some Market places that we're getting traffic from and it looks like you know people discussing it on Reddit Facebook um you know other kind of directories and listings and marketplaces like tool find is another one that we're starting to grow our traffic from very recently now of course this particular quadrant is super handy because I can see the potential of each of these individual channels but the cool thing about this is that not only can I do it by refer but I can also filter by UTM now for those of you guys who not familiar with UTM UTM are simple uh URL parameter that you add at the end of any of your links that essentially allows you to track the success of a particular campaign so you add specific

6:10 information in your url so that you know okay where is this traffic coming from exactly so for example if I filter by UTM campaign we can see that I've got a lot of uh traffic coming from this particular UTM parameter which is glorify Blitzer 2 which is is actually a email campaign that we ran with a cross collaboration with my other company glorify so we kind of emailed a sort of batch of users that are familiar with myself and my other kind of products and so we kind of emailed them to take a look at Blitz it uh and then we have Blitz it email 4 Blitz it email 2 these are just marketing emails that went out probably during Black Friday and other kind of uh sales that we ran so again you can see how handy this is right

6:56 because we've added UTM for specific campaigns and this allows us to track the success of those campaigns by monitoring the actual traffic value and how can this help in the future if you're working with creators influencers you know an Affiliates just make sure that they add a unique UTM at the end of their link that they push out to their audience so that you know you can recognize it in the sourcers section over here in framer and see the success of that campaign so you know you know if it was worth working with that partner or or you know kind of taking on that initiative right and so that's where UTM are super super valuable so you've done it by campaign you can also do it by UTM Source uh this essentially means exactly where com it's coming from so those campaigns that you saw earlier for example we had like the glorify Blitz it

7:41 campaign and the blitz it email campaigns Etc all of these are likely uh sourced by brevo because we actually use brao as our email marketing tool then we have some other sources that don't actually quite recognize even the sub stack one I don't recognize so this could be an affiliate very likely an affiliate that's just promoting it VI their own newsletter um and looks like there's some other stuff as well there's tool folio there's trust pilot there's Reddit so a bunch of sources that we can see this perplexity as well interesting so there's a bunch of areas that our start Blitz it is getting traffic from which is nice to see uh now so we've done Source let's go into content too so content is a specific UTM parameter that you can add um You by choice if you want to add it or not and we only have one

8:27 that we're actually using I don't think we even if we're using that I think a partner of ours is using it you know one person come from that so it's not very relevant uh then we have terms these are like unique IDs I don't really use them that much and we have Medium as well so you can see actually here we have you know the medium as email newsletter and some other mediums including social I think I've only intentionally added uh UTM medium on my emails and I should be really doing it on the other um kind of sources as well but I haven't really leveraged the medium as I should be so that that's pretty much the sources so going on to Pages we have an all view but we also have this really useful filters for entry so the first page that someone entered when they first came across the blitz it website and then we have exit the last page that they were

9:14 on before they left the website very useful stats this allows me to see if there's an entry point for example from any of our other Pages other than the homepage and uh deal Pages because those are obvious I'm very curious if people are actually finding our organic content for example we run an articles like the blog section so apparently we have 29 people visiting our blog for the first time which is interesting you know could be a backlink somewhere I'm not sure how people are finding the blog and the rest of these Pages seem to be like help center articles which is very obvious what happens is uh let me just pull out Blitz it this is Blitz it our app uh if I expand so go into home view uh on Blitz it we have this help center button over here so once you click this help center button it just essentially opens a t into um your browser for the help

10:02 center and so that's why it seems to be clear that a lot of people are entering by The Help Center as well so yeah very useful data on pages also on Hover you get the percentage value which is super neat uh and then when you hover off you get the actual traffic numbers really really neat very smart so last two quadrants very simple we have countries filtered by countries which is cool and it's got a nice scroll to see all the different countries that you're gaining traffic from it's very clear that blizzard gets most of it custom based from the United States and on the right hand side we have the devices we have desktop and mobile and it seems like we get majority of our traffic from desktop which is a good thing because it's a desktop application around 50% of our traffic is first stumbling across the website Via Mobile which is not really a bad thing people can actually sign up for our application we'll then shoot

10:48 them an email giving them instructions on how to download Blitz it and install it on their desktop so both scenarios work we've also got some other filters over here so we can actually filter by browser uh and yeah of course I would have expected Chrome is the top browser and then we have some other browsers below that and then we have OS as well so it seems like most people are rocking iOS phones and then we have Mac OS sorry windows and then Android and then Linux so that's the total amount of traffic coming from these individual devices the good thing is that Blitz it is available on Mac OS and windows so you know we just have to make it available for IOS and Android as soon as possible because we're getting some decent number numbers of people coming from these devices right as you may have noticed uh as I'm

11:34 going through all of this data I'm taking this information and thinking of it in terms of you know how it impacts our startup Blitz it uh as I'm looking at our device statistics right as I'm looking at the type of devices we're getting most traffic from the top countries you know the fact that we get most of our users coming from the United States maybe there's opportunity to focus in other countries perhaps these countries have a cohort that are actually paying for application and you know I haven't focused enough attention in these countries I'm also looking at the potential impact that's coming from my UTM you know what campaign you know brought us the most traffic um you know what referal brings us the most traffic and this gives me plenty of insights to double down on specific traffic sources now we've only just started our organic strategy at

12:19 blitzed so we don't have a lot of hits you know none mentioned here at all that are coming from uh blog articles but that's okay because the fact that we have this data available as we grow our organic numbers we'll come back over here and see okay which blog articles have the highest point of entry and this will give us Clarity on you know what topics we should Double Down On which you know has the biggest opportunity of bringing us more volume now let's get a little bit more advanced another cool update that framer released along with this dashboard is the fact that you can add filters with any data point for example let's take our UTM campaign for this particular email glorify Blitz it to this is a cross collaboration that we did uh now if I click that now that adds that particular UTM as a filter so now I

13:08 can see how many visitors came through that specific email campaign uh and so we can see clearly we had 241 visitors that came through this particular UTM this particular email and as you scroll down you've got more insights like you know which particular page that they visit which was in this case the CTA on the email LED people to look at the lifetime deal and then we have the countries that these people came from majority of them being from the USA and then we have Canada and some other countries um and then we can also see what devices they came from again here it's a close tie right 50/50 50 came from desktop 50 from mobile all this data is super valuable to analyze the success of a particular campaign we can also filter by date so instead of actually looking at the last 30 days

13:53 maybe we can look at today or the last 7 days and you can even manually choose a date range over here which is super valuable now the cool thing about all of this is that you as a business owner or marketer have essentially super valuable insites on your visitor data at your fingertips it's so easy to access right you just come to your frame of site you click the icon and you start playing around with the filters and you can dial into this data for me that's a huge Value Point now saying all of that does that mean you can kind of throw away your other analytic tools like mix panel amplitude post hog whatever you're using if you're specifically a tech company that sells maybe SAS or applications uh and you have other flows that exist outside of your website then no I don't think this

14:38 is going to give you the full picture it's going to give you a lot of insights on your website traffic but you still need all those analytic tools to kind of dial down a little bit deeper for asset Blitz it um you know we need mix panel because you know that gives us data on an individual level so every person that comes to our website gets tracked you know we identify them and we have uh identity management via mix panel so once they give us their email we actually recognize who they are what they did on the website what they did in our application and that data is really profound for us because we can literally measure the Journey of the user from you know entering our website all the way to downloading application and finally making the purchase you won't get that obviously from framers analytics but you get a whole lot for quick insights and I've been noticing myself spending more

15:23 time on the framer dashboard more so than on mix panel because like I said it gives you very quick and accessible insights right mix panel is a little bit more complex and you have to spend time kind of using their features to really narrow down to particular segment or core of users uh and you know I still am trying to get to grips with things so as someone that's not as experienced with this super Advanced analytic tools I'm getting there but I'm still not there yet this is really really a game changer for me that's pretty much it for this video I hope you guys enjoyed it stay tuned for future videos we'll dive into other aspects of framer and how I'm using it to build our startups you know how we're leveraging framer for our Market marketing funnels there's so much content that I'm planning for 2025 that I believe is going to create a lot of impact for you guys so do stay tuned and if you haven't subscribed to the channel yet then do smash that subscribe button

16:09 I'd really appreciate it until next time and never stop building