How to Start a Faceless YouTube Business in 2025 (Full Guide)

0:00 What's up everybody? Welcome to the YouTube Automation Mastermind. My name is Matt Parr. I'm going to do my absolute best to give you as much value as I possibly can throughout this mastermind. And I'm going to be showing you the online business that I personally recommend. And I'm going to be showing you a new way of doing YouTube automation in 2025 that nobody talks about. Nobody who talks about YouTube automation talks about doing it in this way that I'm about to show you today. And I'm going to be showing you the current state of YouTube automation as well and what it really is and what it isn't right now because it has changed a lot over the years. I've been doing this for nearly 10 years at this point. So, I've witnessed all the changes that it's gone through. I'm going to be showing you exactly what's working right now, the absolute best niches for right now as well that you

0:46 can start in. I'm going to show you example channels, case studies, exactly how to implement this new system. And I'm going to be showing you how to actually generate content within those niches. and I'll be showing you the new way of monetizing that doesn't even require you to be monetized potentially. I know that all sounds crazy. I'm going to be trying my absolute best to back it all up throughout this mastermind. So, stick with me here. Like I said, my name is Matt Parr. I've been doing this for nearly 10 years at this point, and I'm going to show you exactly what I recommend. That being said, I do have to give a disclaimer here that I can't guarantee any results. So, just cuz you're here on this mastermind, obviously I can't guarantee you're going to make millions of dollars or anything like that. And to be quite honest with you, anybody who does guarantee results like that, if they're doing a mastermind or giving some type of educational

1:32 content or anything else, they're most likely lying to you. So, I got to be upfront, you know, about it that this is going to take work. In my opinion, that work is well worth it. YouTube has completely transformed my life. But obviously I can't guarantee it'll transform your life just by you watching this mastermind. So that being said, this is just for educational purposes. Hope you get a lot of value throughout this regardless. And another thing I wanted to mention real quick as well is that I will be offering something at the end of this mastermind, an opportunity to work with me closely, get access to my content team and everything. But that being said, even if you don't join it, my sincere hope is that you still walk away from this mastermind with a ton of value, knowing a ton of new things that you didn't know before. And it's of my sincere hope that this will change your

2:17 entire perspective on both online business and on YouTube automation. So, let's get into this. So, what if I told you that there's a different way to approach YouTube that most creators ignore? And this includes both personal brands as well as faceless channels. And while everybody else is chasing viral videos and they're just copying what's getting the most amount of views and they're chasing viral videos and million subscriber plaques like some of the ones I got behind me there, what if I were to tell you that there's a quieter way that focuses on building sustainable, profitable channels? And virality things, you know, such as views and subscribers, those are simply vanity metrics. They really don't matter when it comes to actually building a business on YouTube. I'm going to be

3:04 breaking that all down. So, here's what's interesting. Some of the most profitable YouTube channels right now in 2025 are not the ones that you probably think of. You actually don't need millions of views to build a real business on YouTube right now. So, let's go over real quick who this is for. This is for people who are currently running a faceless YouTube channel. So, if you already have a channel and you want to scale it or possibly start new channels, but you just don't know, you know, what the best niches are, and you want to learn this new way of doing YouTube automation that nobody talks about, you're in the right place. This is also for people who are interested in running a faceless channel. Maybe you've seen faceless YouTube channels before, you've considered doing it, but you want to know how to do it correctly from the start, and that's really smart to have a

3:51 system going into it as opposed to just guessing like 99% of people do. This is also for people who are literally just interested in starting an online business. I'm going to be breaking down why YouTube automation, in my personal opinion, is the best online business. So hopefully you get a ton of value there. This is also for personal brand YouTubers. So if you run a personal channel, you might think, how is this going to, you know, bring any value to me? Well, the strategies that I'm going to be showing you are applicable to all types of channels, not just faceless channels. Even though I'll be showing you how to generate faceless content, this is applicable to all types of channels and you will benefit immensely if you implement this also on a personal channel. This is also for businesses. So if you run a business and you want to scale it to the next level using YouTube, you're in the right place

4:37 because the what I'm about to show you with this way of monetizing YouTube can work for almost any business out there. or whether you're selling e-commerce products, software products, whatever you're selling, YouTube can likely be incredibly powerful for what you're currently doing. Now, let me just quickly tell you as well who this isn't for. This isn't for people who are looking for a get-rich quick scheme. This does take work, but like I said, anybody who's telling you that get-rich quick schemes do exist is most likely lying to you. So, this is going to take work, but trust me, it's well worth it. And I just want to give you a quick one minute recap of my story. You know, some of you might already know who I am. My name is Matt Parr. I run the MakeMoney Matt channel on YouTube. I've been doing YouTube at this point for over 10 years. I'm 24 years old right now. I started YouTube when I was 14. And when I

5:24 started, I had $300 in my bank account from selling Pop-Tarts at school. And I was really terrified of going the traditional path of going to school, going to college, getting a job, and then maybe retiring when I'm 65 years old. And honestly, I felt broken. I felt like I was meant for something more, but I just didn't know what that more was. That being said, I saw people on YouTube living their dream lives, being able to travel whenever they wanted to. So, I knew that was possible, but I didn't think it was in the cards for me. You know, I was a super awkward kid in high school, and there was no way I was going to get in front of a camera and film videos and be a YouTuber essentially. That is until I discovered a YouTube channel that was called Top Fives. Now, that channel's still up. They still get tons of views. And that channel, I

6:12 watched one of their videos and it was just literally a simple top five video that had millions of views on it with no face, no fancy editing, literally just a voice over and images. And that's when I had the realization that you know what, I could do this. And it was a video like this, like five strongest signs of alien life or something like that. And 40 million views on that video. I was like, I could actually do this if I really put the work into this. And even if it failed, I'd learn a lot along the way. And at this point, I didn't even know how I could make money on YouTube or anything like that. But I knew I just had a vague idea of like, I see people succeeding on YouTube, living their dream lives. These people are getting millions of views. So, I went into it and I started doing it. And basically, I literally just used uh my crappy cracked

6:58 iPhone at the time and editing videos on my com on my really bad laptop computer. And yeah, that's that's how I started YouTube automation. Um, but at that point, it wasn't automated. I was doing all of the work myself. And by 2015, I was experimenting with what worked, what didn't work, you know, just doubling down on what did work. And while all my friends were out there and they were, you know, playing video games or some of them were applying for actual jobs at this point, I was playing the video game of YouTube, so to speak. And I was just every single day making more and more videos. And this basically consumed all of my time just into making YouTube videos and I basically had no social life at the time. And yeah, it was it was a sacrifice that I made, but honestly, at this point, I'm really glad that I did make it. And uh by 2015, I

7:47 discovered the YouTube monetization program, which is the YouTube partner program. Put ads on my videos. And by 2015, I was making $3,000 per month at just 15 years old. Now, at this point, I was getting a fair amount of views on my channel when I did discover that you can put ads on your channel. But this was life-changing for me back at that point. This was like this prevented me from ever having to work a traditional job. Now, by 2018, I had scaled up to running multiple different channels. So, I realized I can only do so much if I'm doing all of the work myself. So, I hired people to help me run that initial channel. And then I scaled into running multiple different channels in different niches. And by the time I graduated high school in 2018, I was making about $30,000 per month. This allowed me to skip going to college and going down

8:33 that traditional path that I so dreaded and I thought that I was going to have to go down. And now in 2025, I make over $100,000 per month with YouTube um through multiple different channels and strategies. And if you combine all my businesses together, I run several software companies as well that also benefit immensely from YouTube. We do anywhere from three to 500K per month across all my businesses. Um which is incredible. Honestly, I'm incredibly grateful for this. But I do have to always give the disclaimer if we're ever talking about numbers or anything like that that these results are not typical. Obviously 99% of people who do YouTube or YouTube automation do not achieve these same results. So I can't promise you're going to do the same. But I just want to show this you know for inspirational purposes what YouTube has essentially allowed me to do and to show

9:21 really demonstrate that as well. Um just a few days ago actually I was in Dubai with my team and you know if I went down that traditional path of going to school getting a job and everything I wouldn't be sitting in Dubai with a whole team of you know dozens of people. I wouldn't be riding in that was actually me in a submarine a few days ago in Abu Dhabi. I wouldn't be able to do that and this was like a huge bucket list item. I've always wanted to ride in a submarine. I made so many friends because of YouTube. Um I've gotten the opportunity to help so many people. Uh this is actually Kunal right here. He was like thanking me for changing his life. And honestly, he's the one who put in the work and everything. I just showed him some of the systems that really allowed him to scale and everything, but he's the one who put in the work. And so, all credit goes to Yukun now. But I just want to show that YouTube's completely transformed my life. It's given me an entirely new trajectory with my life.

10:06 And it if it wasn't for YouTube, I'd be sitting in a college classroom right now learning things that I probably would have no interest in, that wouldn't give me any um value, real value to my life long term. Uh, no disrespect for anybody who wants to go down that traditional path. There's nothing wrong with that. You know, if you want to be a doctor or something, by all means, go down the traditional path, but I just want to show you that there is another path. And the traditional path wasn't necessarily for me. And if you're here on this mastermind, it might not be for you either. So, yeah, I'm going to show you this other path and I'm going to try to give you as much value as I can throughout this. And now in order to do this, we first need to understand what actually makes a good beginner or advancedfriendly business. Let me

10:52 explain to you what I mean. So there's six key factors for beginnerfriendly businesses. And it all starts with marketing. Now marketing is basically the cost to acquire a customer. Obviously the lower that is the better. Then you have sales which is the ease of converting those prospects into actually customers. And then you have fulfillment which is the difficulty of actually delivering your product or service. You have the upfront cost which is the initial investment required to start that business. You've got profit margins, how much you actually keep after expenses. And then you have passiveness which is your ability to potentially earn without constantly working where you do the work once and you can benefit from it potentially for a long time into the future. So, I just want to quickly go over an analysis of some of the top business models out there that you might have

11:37 seen online just to show you how insane that YouTube automation is. Uh, so let's take a look at drop shipping real quick. With drop shipping, essentially what this is is where you find a supplier that will fulfill a product for you and you sell it online on places like uh setting up your own Shopify store for instance. people buy a product there, you run ads to the product and then it automatically gets shipped out from somewhere like Alibaba or AliExpress or something like that. And while that does work for a lot of people, you know, people do succeed with this business, the thing is that there's a huge amount of marketing cost with this. Not only that, but the profit margins are typically pretty bad due to the fact that those ad costs eat into those profits. Now, obviously the upfront cost is going to be low because there's no inventory needed, but a there's a lot of

12:23 factors that are very hard to do this successfully, like sales for instance. Um, it depends on the quality of the product you select. The passiveness, usually ads require constant testing and you have to test tons of different products till you find one that actually is a winner. But obviously, fulfillment is great. You find a supplier that handles everything. And upfront cost is also great. Uh, you don't need any inventory or anything like that. So, there's pros and cons with this. I just want to uh show you that right here. Another common business model that I see a lot of people going into is affiliate marketing. Now, with affiliate marketing, it's typically very expensive due to the fact that most people who do affiliate marketing, they run ads to their affiliate products that they're promoting. Um, and if you're selling something that's, for example, $ 20 to $50 per sale, you're going to have very

13:08 low profit margins. And most affiliate products on the internet that you're going to find on places like the Amazon affiliate program have very low profit margins. So keep that in mind. And you've also got other um factors like for example fulfillment. That's obviously great due to the fact that you don't actually own a product and the vendor of that product will fulfill it completely for you. Upfront cost is nice. You know it's a very low startup cost but typically affiliate products they need constant promotion depending on the one that you promote. So, it's not the best. Then you've also got social media marketing agencies. This is where you run another company's social media. And I see so many people talking about this business model online. Um, and while everyone just talks about, you know, it's a low initial investment.

13:53 Anybody can start this from anywhere. What they don't talk about is the fact that marketing is extremely difficult. How do you convince an established company or a brand that you can run their social media? It's very hard to do. Sales is hard to convince businesses to pay. Fulfillment is very difficult. basically creates yourself another 9 toive job and uh it's not very passive. You know, you have to constantly be doing client work. Replace your one 9 to5 with another 9 to5. In my opinion, SMMA is not where it's at. You also have Amazon FBA. This is where Amazon actually fulfills your products for you. But this typically has a high upfront cost. You have to spend 1 to 6K in inventory and you risk not even selling that inventory. Plus, Amazon, it's basically a race to the bottom. Everybody just tries to reduce their prices as much as possible till you're competing with people who are basically okay making no profit. Um, and you

14:40 basically have to get a lot of sales every single month to make any decent income. It's not the most passive. Fulfillment's nice, obviously, since Amazon handles it. Um, then you have print on demand. And this is very similar to uh, for example, drop shipping, except instead of selling something that you're drop shipping, you're basically drop shipping a shirt that only gets printed when someone buys it. It has all the same problems that drop shipping does. You got freelancing right here. This is basically where uh, you do work for clients where you personally are actually working for them. And again, it's just trading a 9 to5 with another 9 to5. you're going to have to uh still trade your time for money basically if you do this. It's also very hard to compete on platforms like Upwork as well. So, with all that

15:26 being said, what would the ideal business model be? Well, it would have a low to a negative cost for customer acquisition. Now, you might be like, how could it be negative? Well, I'm going to try to demonstrate that throughout this mastermind. Also, sales, it would be automated, selling 24/7. Uh fulfillment would be very low cost with minimal manual work. So every time you get a sale, you don't have to actually do a ton of work fulfilling it. Upfront cost would also be a minimal. So you'd have minimal financial risk. Profit margins would be very high. Ideally, you keep a high percentage. And passiveness ideally would be something where you work once and you benefit from it for years for every hour that you put into this. So in my personal opinion, YouTube automation niche channels are the winner. Now obviously I'm biased. I've been doing this for 10 years at this

16:12 point, but I genuinely believe after testing so many different online businesses and seeing so many online businesses out there that YouTube automation is by far the best. It hits all of those different factors the best. Now, obviously, it's going to take work still. Um, you know, as good as YouTube automation is, it still takes work, but the work you do on it, you can benefit potentially for years after you upload every single video. Plus, profit margins are pretty high. Uh typically, especially if you're doing the work yourself in the beginning and then eventually you outsource so you can keep those profit margins high. Upfront costs, you literally just need a YouTube account to get started. For marketing, YouTube promotes your content for free. For sales, you have multiple monetization streams. You got ads, affiliates, digital products, as well as some other secret ones that I'm going to

16:57 show you in this mastermind. And then for fulfillment, you it's all digital content. You know, there's no shipping cost associated with anything. So, let's talk about why YouTube automation channels win for beginners. So, they hit all of those different factors like we just discussed. And in my opinion, they're perfect for beginners. They're perfect for advanced people. They're perfect for businesses that want to scale. YouTube automation and YouTube channels just in general are the best way of uh building a business in my personal opinion. So, in this mastermind, I'm going to be showing you the three keys for running YouTube automation channels. So key number one is the new way of doing YouTube automation, which I'm going to show you right now, and the absolute best niches to do this in. Key number

17:43 two is going to be how to generate tons of content and actually run these YouTube automation channels, how to outsource everything, how to get access to my content team, and how to do all this. And then finally, key number three will be the new way of monetizing that nobody talks about. Everybody just talks about ad revenue. Everybody just tries to get as many views as possible. All vanity metrics. It's nice to have extra income from ad revenue, but you can make a lot more potentially in the methods that I'm going to show you in this mastermind today. So, why should you listen to me? You know, I've been doing YouTube for 10 years at this point. I built a bunch of different successful faceless channels. I've gotten millions of subscribers between them and um I've generated millions of dollars in revenue as well. I've sold well over uh $10 million of courses throughout the past few years as

18:29 well. um run a couple software companies that I initially created for myself, including Tube Magic and Vid.ai. Tube Magic can help you like optimize your videos. I basically built these for myself, but we offered it to people. Anybody can sign up for them if they want to now, and we just basically use the money to make them better and better. Vid.ai can help you generate videos as well. Um, and I've helped thousands of students succeed. Now, again, I can't promise that you're going to succeed just by watching this mastermind or anything, but uh that's my credibility right there. Just so you can know that you're learning this from someone who is actually doing this and who has been doing this for the past 10 years. Now, for everybody who stays until the end of the mastermind, I just want to incentivize it as much as I possibly can. I'm going to be giving a completely free gift, which is a YouTube

19:14 automation checklist and SOPs for doing all of this. So, all the stuff I'm going to be going over today, I'm going to give you a checklist at the end. So, it'll help you implement all of it. But it's really going to it's really imperative that you watch throughout this as well because you'll know exactly how to implement each of the things on the checklist if you do. So yeah, I just want to incentivize that right there. But trust me, it's in your best interest to stay until the end. You're going to get so much value and this is going to open your mind to a completely new way of doing YouTube automation. So YouTube automation, as we discussed, it's not a get-richquick button. Uh automation does not imply that, you know, it's just completely automated. You sit back and you make money. That is not what this is. It does require some effort to set things up correctly. But there is such a thing as realistic automation from my

20:00 experience where when you set it up, you can automate certain things such as a content creation process and such as a lot of things that not many people realize can be automated. And you can automate certain things way more than the traditional method of doing YouTube. Now, the traditional method of doing YouTube is basically getting behind a camera and filming videos. Um, this can work good. I do run a personal channel. It's called Make Money Matt. I've got almost a million subscribers on it. But it's very draining and a lot of people don't want to do that. A lot of people don't want to go through, you know, filming videos every day with constant retakes and editing them. There's a reason I don't post nearly as often on my personal channel as I do on my faceless ones. And now, if you do want to do that, you can still succeed with it hugely um with the tactics I'm going

20:45 to be showing you. They work for personal brand channels and faceless channels. But even so, even if you're running a personal channel, I highly recommend starting some faceless channels as well. And I'll show you why in just a second. So, what are faceless channels even to begin with? So, you've probably seen faceless channels on YouTube already. Simply channels that are doing a voice over where the person running it isn't necessarily showing their face. Every almost everyone already knows what they are. Um, if you watch YouTube, you've come across them. But most faceless channels do not make that much money. And that's because most of them have no idea what they're doing. They're just copying other faceless channels, thinking that that's how they succeed. In this mastermind, I'm going to show you a new way of running faceless channels. And it's a genuinely new way. Barely anybody does this, honestly. So, let me show you an overview of how this

21:32 works. Step one is going to be choosing a profitable money niche, which I'm going to show you those in a sec. Uh, step number two is going to be setting up monetization first. Most people don't do this. They monetization is an afterthought. They just think, "Oh, I'll monetize with ad revenue." It's the wrong way of going about doing this. Step number three is going to be creating what I like to call a money video using a proven script. Um, I can just give you that script as well. Step number four is building a content funnel. And this, in my opinion, is the secret to growing because this is how you can hack getting so much watch time and so much such a high audience retention on your videos and such a high session time so YouTube actually pushes your videos. Step five is scaling with a team with multiple different channels. We'll be going over all this. And step number six is automating and optimizing for maximum profit.

22:18 So, let's go over the old way of doing YouTube automation. This is choosing a random entertainment niche and making top 10 videos about it. This is how I started on YouTube. And, you know, I got up uh to being pretty successful doing this. And that is until I had the realization that this really wasn't sustainable long term. Here's what I mean. I had a bad niche that was a pretty low RPM or CPM. Now, CPM is simply how much money you make per thousand views on your channel. And different niches are going to have, you know, different amounts of CPM. I also use the term CPM and RPM interchangeably, by the way. Um, so just so you know, but in my opinion, there's a far better way of doing YouTube, and that's due to the fact that you have to wait to get monetized if you do this strategy, and it takes millions of views

23:06 to make any sizable amount of money. So this brings us into key number one, which is the new way of doing YouTube automation. Now, the new way allows us to monetize immediately because if we choose a money niche, it can also make it a lot easier to grow as well. And it allows us to use AI the right way. Now, everyone talks about AI with YouTube and most people just use chat GBT to generate scripts or whatever, but you don't want to just be generating AI slop, which most AI tools are going to generate. You want to be able to do this long term. So, I'm going to show you how to do that with AI. And this new way of doing YouTube allows you to use AI the right way. Now, this also allows you to have a portfolio of channels that all feed each other. This is very important, by the way, and this is what 99% of

23:53 YouTube channels don't do the right way. I'll be breaking this all down. So, now you might be saying, Matt, that's great, but what niches are actually working right now in 2025? I'll be showing you those with examples in just a second. But first, you need to understand the secret for structuring your channel correctly to actually succeed right now with YouTube automation. Now, the secret is implementing something I like to call the symbiotic system. This is basically having a collection of videos in your niche on your channel, as you can see on this diagram right here, that all funnel traffic to a single very long money video. Now, that money video follows a very specific script, a conversion script to be specific, and then you link via end screens, descriptions, pinned comment sections, all driving traffic to

24:40 that money video. This turns one view into multiple views, which increases something known as session time. Everybody talks about views. Everyone talks about watch time. Nobody talks about session time because this is a analytic that YouTube actually doesn't show you in your analytics. But it's one of the most important analytics on YouTube because YouTube as a business prioritizes keeping people on the platform. And if you funnel all of your videos to a super long video, it keeps people on the platform. Not only that, it keeps them on your channel personally. So, this is incredibly valuable for growing on YouTube. But then this conversion money video also sells something at the end of it. So, you make just an absurd amount of money on top of that potentially if you set things up correctly.

25:27 Now, YouTube rewards high session time with more exposure. That's what I've personally seen with running all my YouTube channels. And this works incredibly well. Now, not only that, you can also have multiple channels also all driving traffic in related niches. Bunch of faceless channels also all driving traffic to that money video. So, now let's talk about monetizing first. You do not just want to rely on one monetization source like ad revenue for example. That's because one algorithm change can change everything. You get demonetized for a stupid reason or something like that, boom, money gone just like that. Your whole business could be gone overnight. You do not want to just rely on one monetization source. Where the real money is made is by selling high ticket digital products

26:12 from your channel. These are products that charge anywhere from $500 to $10,000 that you get a big commission on. Typically, you know, these are like $1,000 products. You get a 50% commission. You make 500 per sale. Sell 20 of these per month. 10K per month just like that. Now, obviously, the stakes work and everything. Can't guarantee you'll make 10K per month. I have to always say that whenever I talk about numbers or anything, but yeah, that's uh that's where the real money from my personal experience has been made on YouTube. Also, affiliate commissions where you get like 50% recurring for life. So, you get a couple hundred people on a software on a software subscription and just over time this just grows and grows to the point where you have uh tons of people on a subscription paying every single month you're getting a recurring commission from that can really add up to huge

26:58 numbers potentially. Um, and then you got your bonus income. So, I view YouTube ad revenue as a bonus. It's not a main, you know, monetization source. It's not a main factor. It's just a bonus. And YouTube ad revenue, you can make anywhere from $3 to like $30 per thousand views from what I've seen. And you've also got secondary income sources like sponsorships, brand deals, but the key is to monetize from day one and to not wait for YouTube's requirements. So, if we go over the math on this, if you do the traditional way of doing YouTube, like just producing those entertainment videos, you make $3 to $10 per thousand views, you need 10 million monthly views um to make 100K per month, which, you know, 100K per month is an absurd amount that might be, you know, well beyond what your ambitions are for YouTube. But

27:43 now, I just want to prove a point here that you need a lot of views to make any sizable amount with this. Whereas, if you monetize first with this new way, what from what I've personally seen is I've been able to make anywhere from $100 to $1,000 per thousand views. And this is gamechanging. While most people are, you know, barely making any money per thousand views, and I'm able to make triple or quadruple that, it can absolutely change the game. So, with this new way, you only need 100K to a million views for 100K per month. That is very doable to get 100k views per month. I'll show you exactly how to do it. Now, of course, these are estimates based on my experience. Everyone will be different. You may make nothing at all. This does take hard work. Just have to

28:29 give that disclaimer. So, now let's talk about the critical choice. This is the choice that separates big faceless channels. Ones that actually succeed and ones that don't. And this is the choice that so many people do wrong. And 99% of YouTube automation teachers teach you to do this. They teach you to run entertainment channels that require high views, that get a low revenue per view, like we mentioned $3 to $10 per thousand views, and that are harder to monetize effectively. Whereas, if you choose an educational channel that teaches something from it, you need a lower amount of views and you can make a higher amount per view, like we mentioned, $100 to $1,000 per thousand views, and you have immediate monetization potential. So I like to

29:14 consider educational channels to be money channels due to the fact that they solve problems and they have a higher amount of value and when you give value to the market place this is the best way to make money in my personal experience. So my recommendation is to start educational and then scale to entertainment later. So the thing about entertainment channels is that they're good long-term plays. So entertainment channels can still work but you can't expect to monetize them immediately. They take work and they take a lot of time to build up to a point where you're making a significant amount from ad revenue. So, you might be saying like, "What if I already have an entertainment channel? What should I do then?" So, if the channel has potential, meaning you see other big channels on YouTube that are similar getting millions of views per month, keep the channel. Um, that

30:02 being said, what I personally would recommend would be to focus on a money channel first and then use the profits from that channel to reinvest in the entertainment channel due to the fact that entertainment channels are the longer term play. So, now let's talk about the criteria for a good niche. So, a good niche has a decent to a high CPM, meaning it makes at least $10 per thousand views from ad revenue alone. Plus, you can sell something from the channel. A lot of niches you can't do this in. And the niche is evergreen, meaning that you can continue to give views on it forever. So, the best niches are the following. They fall into the following categories. And I'll give you some subniches within all these categories as well. The best niches are related to money, travel, health, relationships, and technology due to the fact that these have proven demand, high

30:48 CPMs, and people are willing to pay for solutions in these niches due to the fact that people have problems in these niches. So for money you got things like online business, investing, personal finance. For travel you got travel tips, guides, destination reviews. For health you got fitness, weight loss, natural remedies. For relationships you got dating advice, relationship help. And for technology you have niches like software tutorials and tech reviews. So those are subniches. And the reason I recommend choosing a subniche is due to the fact that you're going to have such a more engaged audience and all of your videos will feed each other so much better. And you'll be able to implement this process I'm going to show you with the whole money video and everything a lot easier. So, for example, instead of just doing the broad niche of

31:33 technology, instead do something like AI video editing tutorials. This is an amazing niche where you just simply record your screen showcasing the best AI video editing software, test new ones, etc. and that can work incredibly well. So, that being said, let's take a look at some example channels that are crushing it right now. Starting with this channel called How to AI. They get almost 800K views per month. They sell a course from their channel. They're an affiliate for all the software that they show and they never show their face. So, they literally just show different software how to use them to run YouTube channels basically. And this channel, they posted 115 videos, have almost 300K subs. That would get them a silver play button as well. And from my personal experience, what I would estimate that they're making is about 10K per month from ad revenue, 50K per month from

32:20 their course, 10K per month from affiliates, and 10K per month from sponsorships, which is potentially a million-dollar business from just completely faceless videos. Another channel here is called Jetet Genius. This channel just simply does travel tips and tricks, travel news videos like flight secrets you should know before your next trip. This got 900K views in 4 weeks. This is a relatively new channel that's just absolutely crushing it. And they get 1.3 million views per month. That's probably at least 15K per month from AdSense alone. And if they literally just put together a super simple travel course that shows people like packing guides and exactly all the things you need to know to travel and they could easily do that. Course is just a collection of videos. Put together a bunch of videos and boom, you got a course. They could probably double that. Then you have a channel called

33:06 Discover the Globe. Now this channel gets 7 million views per month. They make videos like 10 countries where Americans are not welcome in 2024. Redo that one for 2025. That could crush it as well. And I would estimate that this channel is getting 70K per month from ads alone. Just from ads alone. So imagine if they sold a travel course like the previous channel. They could absolutely crush it. Potentially double or even triple that. Now the thing about this channel right here is that they do very controversial video titles which works amazingly. Like you can see some of these titles like places Americans are not welcome. That's likely to trigger a lot of people. So it's going to make people click and it's going to get a lot of views. Um you've also got this channel called Stoic Journal. Now this channel just talks about stoicism

33:51 and philosophy and they get 480K views per month which would be well over a full-time income just from ads alone. And they can make tens of thousands per month if they were selling a course. So, the reason that I recommend starting a faces channel in 2025 is due to the fact that YouTube is actually pushing out new channels. One of the head people at YouTube recently came out, uh, Todd Bapper, you can look it up, and he said that YouTube is prioritizing pushing new channels out. So, if there was ever a better time to start YouTube automation, it's literally right now. And also, audiences, they care about value. They don't care about personality as much. Now, YouTube is an intentbased platform. So when you're producing videos like educational type of videos, YouTube is the best place for that. When people are on Tik Tok or when they're on Instagram

34:37 reels or other uh social media platforms, they're on those platforms for entertainment. They're just scrolling from one video to the next. When people are on YouTube, they're can be in a very different state of mind if you're within the right niche. You have people actively searching for solutions and YouTube's very different in that way. Also, AI voices are becoming mainstream, basically indistinguishable at human. There's a whole AI revolution going on right now and if you can be part of that while it's happening, you can utilize basically this arbitrage of using AI to generate content and potentially crush it right now. Also, there's less competition in educational niches. While everybody goes to, you know, entertainment, viral content, education stuff is way less saturated. Um, there's better monetization options as well. And you can even use AI to help

35:24 you generate digital products to even monetize further. And now, in an effort to give you as much value as I possibly can, I want to give you some action steps you can take right now, uh, which would be to choose your channel type, whether it's a faceless, personal channel, or a hybrid channel. You might already have a channel, maybe you don't, but think about which niche interests you the absolute most. Any of these niches that I went over earlier can work amazingly. Um, and then pick your niche from one of the five big categories as well. So, that would be like health, wealth, happiness, relationships, technology. Pick your niche from one of those categories. Ideally, research three to five successful channels in your niche. Just make a list of them, subscribe to them, honestly. And then in the next key, I'll be showing you some real case studies, exact systems, and all the tools to make this possible. And remember, I'll be dropping that free gift at the end. I'll give you that

36:09 checklist. So, make sure to stay until the end. And that being said, one of the biggest misconceptions on YouTube is that YouTube is saturated. This is so incorrect due to the fact that yes, there's more creators on YouTube than ever. However, what most people fail to account for is there's more viewers on YouTube than ever and viewership is increasing exponentially. And if you can produce better videos, better versions of already successful videos out there, which I can show you exactly how to do and I'll show you how to do in the next key here, you can absolutely crush it on YouTube still right now. And there's endless subniches to explore. Most people don't do this right. 99.9% of channels have no idea what they're doing. I'm going to give you an actual system so you know what you're doing. And obviously, we went over the misconception, you don't need millions of views to potentially do very well

36:55 because most of our students absolutely crush it with very small and engaged audiences. And now, let's get into key number two, which is how to actually run a faceless channel step by step. I'll show you example channels. This is going to be super valuable. So, right now I'm going to be covering how to actually run a YouTube automation channel, case studies of different channels that are crushing it right now that you can copy, how to create videos, how to systematize your content creation, how to use AI to help the right way instead of just generating AI slop, how to outsource and get other people to do a lot of the work for you. And then I'm going to show you an overview of the money video and all the tools and workflow that you need to successfully do this. So, as we discussed, it all starts with choosing a niche. and we went over some of the best niches in key one. And right now, I'm

37:40 going to show you some case study channels and how you can replicate what they're doing step by step. So, we have that channel that we discussed called Discover the Globe. They get 7 million views per month. That'd be like 70K per month from ad revenue alone. Their videos are literally just stock footage with a voice over on top of them. So, the system for making YouTube videos is to get ideas and then script those videos and then generate those videos, make thumbnails, and then upload and optimize. And every video you upload is essentially a piece of digital real estate that you're planting out there on the internet that can live for years into the future. Now, video ideas, the part that 99% of people go wrong with video ideas is that they just guess what's going to work. And this is not the way of doing it. You want to be making videos that people actually care

38:27 about and not make the mistake that I did when I started YouTube. I struggled with YouTube for months when I started as a teenager until I redid a video that already worked and I just made it a little bit better and it got 100k views in less than a week. This was life-changing. This was my first viral video on YouTube. So, the solution is to get YouTube ideas from multiple different sources. And the sources I recommend are YouTube itself by searching your niche and keywords associated with it as well as a tool that I actually built specifically for this to help myself which is called Tube Magic. Now you can use Tube Magic as well. You don't have to use it. There's other, you know, keyword research tools out there for YouTube. This is what Tube Magic looks like by the way. And if we open it up right here and go to the tools, we have a keyword research thing

39:13 right here. So we can search any niche. Like for example, if we're doing a uh top travel destinations niche like that, we can search that. And then you can also sort this by the magic score, which automatically weighs competition against search volume to find the absolute best keywords. Now, like I said, you can use that, but if you don't want to use it, you can feel free to just go to YouTube and find the absolute best ideas based on what's already worked. And I also like to put my ideas within the ideas manager in Tube Magic. Again, you don't have to use this. There's other solutions as well, but within here, basically, you can manage all your ideas. So, you can put in different ideas you get from YouTube by just importing a link, keep a list of them all here, sort them by the most amount of views, and then just go down the list and recreate each video, just making them better and better. And I'll show you exactly how to do that right now.

40:00 So, yeah, that's how you find video ideas. And a cool thing about Tube Magic, too, you can uh keep track of where you're at in your process with each of your videos, if they're scripted, recorded, etc. Again, you don't have to use it, though. All right, so now let's talk about scripting. Scripting is one of the most important parts of the video creation process, and that's due to the fact that the script is the value that you're giving to a viewer. If you just use AI generated slop like using chat GPT to write your script, you're not going to give that much value to the viewer. Why doesn't the viewer just go to ChatgPT and do that? You need to be using hooks, advanced psychology, and you need to be using audience retention loops to keep people on YouTube. And the way you can do that if you did want to use AI would be to use two magic. Now, you don't have to use this. I can just give you

40:46 checklists of exactly how to write scripts, all the things that go into writing scripts. Basically, you want to keep people's attention throughout the video. So, you want a strong hook that instantly hooks them usually with curiosity, but there's like 20 different hook types, and I can show you them as well. Um, but if you want to make this super easy and you don't want to memorize hooks and all that type of stuff, you can use Tube Magic. And just to show you how this works, if we go to a YouTube channel, like I just go to my channel right here, make money matt, copy the link of it, like so. Go into Tube Magic, add this link in the context, and this what this will essentially do is take all of the best information from this video and then write it in a unique way. And not only that, it'll write it according to all of these frameworks right here. We have a viral hook database, value loop structures, tension and pacing to actually go viral on YouTube, a payoff

41:33 structure, emotional waves, strategic ordering, advanced psychology, and just overall algorithm optimization to make your script the absolute best. Then you just copy the title of the video right here. Go back to Tube Magic, drop it in. So you have your context, you got your title. Now, we use Claude, which is the absolute best script writer. If you don't want to use Tube Magic, you can also just use Claude to write your scripts. It's very good. and you can train it yourself, but we have it all trained here for you if you did want to use this. And then you can select your word count. If we want a 10-minute video, I would select about 1500word script. And then click generate right there. And then boom, we got our script done. And as you can see, we've got a god tier hook right now by saying YouTube is an easy mode. If you miss this opportunity,

42:20 you'll be kicking yourself for years to come. Something absolutely incredible is happening on the platform that I've never seen in my decade of creating content and it's going to change everything for small creators like you. This is a god tier hook that you just generated within a few seconds. And the whole script is incredibly good at keeping people on it and keeping audience retention very high. So scripting is very important. Make sure to use a good tool like this or write it yourself as well according to some of the best practices that are out there. And we discussed two magic script writer. is different than just using ChachiBT or something. Now, for actual video generation, that one channel that we were showing you, which was the Discover the Globe channel right here, this channel is literally just stock footage in the backgrounds of their videos. And dang, 12 days ago, this

43:06 video got 1.6 million views. It's literally just stock footage. Now, the best way of doing a channel like this would be to use a website like Storyblocks, which is like 30 bucks per month. There's free stock footage databases out there too, like Pixel, Pixel, sorry, or Pixabay. Um, and then use something like Cap Cut, which is 10 bucks a month to edit it. But if you want AI to do the work for you and save countless hours, not to mention save you thousands on freelancer costs, then you can use the second software that I developed with my co-founder Pri, which is called Vid.ai. Now, we finally just released long form video generation on Vid.AI. There are some limitations with it. Like obviously this isn't going to be able to generate super realistic animations or anything like that yet. But if you're running a stock footage channel like

43:52 that channel Discover the Globe is doing, then this can work incredibly good. You can generate videos exactly like this video that got 1.6 million views using vid.ai. Now to show you what Vid.AI looks like, if we go over to it real quick right here, this is what it looks like here. And if we log in and if we open the app, as you can see, you can create long form videos. Just put in a prompt or you can even put in a full script or something. Or you can even put in your full script right here. I recommend doing that because uh the scripting is much better using something like Tube Magic. Throw the script in there, choose a voice. These are indistinguishable from humans. Choose your video length. You can go up to 20 minutes for your video. And then Vid.AI will generate an entire video completely for you. And these videos are incredibly good. Like for example, I generated this

44:38 video which is airport secrets airlines don't want you to know and take a look at it. Airports are bustling hubs of activity where millions of passengers pass through. As you can tell, it's an incredibly good video. We you can switch clips, you can switch them and everything. You can apply captions or not apply them or whatever. You can change everything, add music, change the media that's being played on here, put your own media, whatever. It's incredibly good for videos like this. However, it's not going to be applicable to every type of content. Another channel I want to show you that's taking off right now that's doing really good is this channel called Warren Stick. Now this channel is literally just a simple stick man animation. You could generate these literally using chatbt generate these animations and then put it into a video. Still takes a lot of work to make these types of videos. But this channel is getting 100k views per month. They sell a course it looks like from their

45:24 channel. They're probably making well over a full-time income from only 19 videos on their channel which is crazy. And like I said, you can generate these, but even if you're using chat GPT, you still have to edit these together. It still takes a lot of work, but I can just give you access to my content team as well, which I'll be going over exactly how to get access to that in a second. And basically, you can let us do the work for you. We can make videos just like this. So, yeah, that's uh the first couple case studies there. Another case study was that channel, How to AI. We went over this channel a little bit already, but um they absolutely crush it with YouTube and they literally just do these screen recording videos. So, the best way to do screen recording videos is a software that is called OBS. Completely free software to download. I'm actually recording this right now and I'm streaming this right now using

46:10 OBS. And OBS is amazing. It's free. It's open source. If it's too complicated though, you can always use Loom as well. Loom is also really good. And then they have an AI avatar in their videos as well. Again, you can just generate that with chat GPT, an image of that and then put that overlaid on the video using something like Cap Cut. Um, if you wanted an insanely good avatar, you can use Hey Gen, but that's like $100 plus per month, but you can use it if you want. And AI Guy, who's a guy I know personally, he makes like well over 50K per month. He also does the same method of generating these types of videos, and he crushes it. Another type of video that can do well are AI visual videos. This is where you use AI to generate the visuals of your video. This video right here called the terrifying prophecy from some Japanese manga got 500k views in a

46:55 month and it's literally just AI generated in the background. And you can use tools like Google V2 or three two is cheaper right now uh to generate these types of AI visuals and then just connect them all with Cap Cut or you can use something like Cling AI which is also very good. And we do plan to implement this eventually into Vid AI as well. We have it for shorts at the moment, but eventually we plan to have it with uh long form as well for the actual AI generated visuals. Now, that being said, you can run channels like all of these right here very successfully and you can crush it with them, but it still takes a lot of work unless you outsource them. So, you can outsource a lot of the content creation process to a team. Basically, the full everything that goes into running a channel content-wise to a team by

47:42 putting together what I like to call a video assembly line. And I'll go deeper into how to do that in this mastermind. And I'll also talk about how you can use my content team if you just want to work with me if you want. But regardless, I hope you walk away with a ton of value. Now, the best places to outsource are going to be Upwork and Fiverr to find people. And I recommend hiring three people as a test. And I'll get more into how to outsource in just a second, but first it's important that we use thumbnails correctly. So thumbnails are basically the cover image for your video. And what I recommend for thumbnails is to make sure to keep your primary elements, which is the thing in the actual thumbnail, like this one about how to keep silver Rubik's cube. There's two cubes. So that's two primary elements. For this one, it's a person's eyes. That's one primary element. You want to keep that to three or less. You

48:27 don't want too much stuff going on in your thumbnail. You also want to use bright colors and model what works first and foremost. Don't guess with this. So many people guess. Just model what's already worked on YouTube and you'll crush it. Now, for actually making the thumbnails, we did build a thumbnail generator in Tube Magic, so you can generate images and whatnot if you'd like to do that. But there's also other options like Canva or Snappa or Paint.NET, which is what I've like to use a lot, which is a free program you can download for thumbnails. Now, for upload and optimizing, I'm going to give you a checklist at the end of this mastermind that you can use to optimize your videos. But if you want to make this super simple as well, you can use Tube Magic, go to our Warp Upload optimizer, which is right here. You drop a link for a YouTube video. It can be an unlisted or a public video, but

49:14 basically, you upload your videos as unlisted. Drop it in right there. Click generate, and then Tube Magic will generate you titles, descriptions, and a set of tags to use on all of your videos. As you can see, you got some three great titles right there. You've got a description that you can copy paste. And you can also even toggle if you would like timestamps on that also. And then you've got a set of tags. So you can just copy paste each one of those directly into your channel. It makes it super easy. Now, for the money video, which is your flywheel video, as we discussed, this is how to make big money with YouTube, in my opinion, where all of your videos and all your channels all drive traffic to a single money video that sells something at the end of it. If we work together, I'll give you my word for word template for making this video, so you can just plug it into your niche and into exactly what you're

50:02 doing. Now, for systematizing content, I recommend a tool called Trello. It's completely free. You can manage your workflows and channels and everything. And as we discussed for hiring people, I recommend Upwork. And I recommend hiring three people as a test for each position. And if someone is just standout and they're better than all the rest of them, then you work with that person long term. And if we work together, I can give you my script templates for hiring people. I've got job post templates and everything. Or we can just simply use my content team that I personally use as well if you want access to that. Now, for outsourcing, I recommend outsourcing video editing first since it's the most complex. You'll pay anywhere from 50 to 200 per video. For thumbnail creation, 10 to 40 each. For script writing, 10 to 50 per script. Uh, for voiceovers, $5 to $100. But honestly, I just recommend using 11

50:47 Labs for voiceovers due to the fact that you can generate voiceovers that are indistinguishable from a human without ever having to record one yourself. You can also outsource to my team, like I mentioned. And with that, if you did want to go that route, you literally just give them a title and they give you a finished video back. So the scaling strategy is the following. This is how to actually succeed with YouTube long-term. If you want to scale up to running multiple different channels, this is how to build a YouTube empire. And that's to use what I like to call the ecosystem approach. Now, basically what this is is you have your main channel, which is an educational channel, and this is your main money maker. This is where you have your money video and your pillar video. And this is your channel that's set up with that.

51:32 And then the second channel that you start can be an entertainment channel in the same niche. So for example, let's say you have a your main educational channel is called is about how to make money on YouTube. Then your second channel could be a business success stories which is entertainment, but it's still related to that because everyone who watches that is also likely interested in starting a business themselves with YouTube. And then you have a related subniche that could be channel three doing something like software tutorials where you talk about all the related tools that are related to making money with YouTube. And they all funnel to your main money video. All three of these channels are all just going to that one money video that's on your main channel. And this is how you absolutely crush it with YouTube. So here's a list of tools and workflow.

52:18 You can use Tube Magic for scripts, keyword research, video optimization, Cap Cut for editing, Vidai for video generation, Trello for systematizing your content, and then you've also got other tools uh like these right here for different niche things that you can do. And some action steps you can take right now are to find 12 video ideas, generate your first video with Vid AI, or write your first script with Tube Magic. And if you don't want to do any of this, you can simply work with my content team and they'll do the work for you. And I'll be getting into how you can work with them in just a second. So, some presubmitted Q&A we were having uh was people were asking, "How do I find a good voiceover artist?" Just use 11 Labs. It's honestly amazing. I've cloned my voice with 11 Labs. Literally indistinguishable from me talking. It's crazy. How many videos and but you can use other people's voices as well with that. How many videos should I upload a week? I recommend three to five. And for

53:05 hiring, I recommend Upwork or Fiverr. But Upwork is where I've hired 99% of the people that I work with. Now, it's time for key number three, which is monetization. This is one of the most important keys for doing all of this. And in key one, we revealed a new way of doing YouTube automation. In key two, you saw real case studies and the content system, how to actually generate these videos. And now I'm going to show you how to monetize and how to work with us and get the personalized help you've need. So the next step is monetization. I'm going to show you the best way of doing it. So, ad revenue, this is a monetization source that everyone should have on their channel. Regardless of the way

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