0:00 I I've been thinking about this a lot because I read your comments. I get a lot of comments about people from people who are telling me that, you know, hey, I've got x amount of subscribers, but I can't get those watch hours or I can't get those subscribers. And I got to tell you about what happened to me because I think it's some advice that maybe you could use. Here's what happened to me. I started posting videos on July the 17th. That's when I posted my first video. Yeah, I had been watching on YouTube, but I posted my first video on July 17th, and 13 days later, I was offered to come into the YouTube program. In other words, I got monetized in 13 days. And when I read your comments, what comes to mind is that
0:46 some of you been on v on YouTube for a long time. You know, maybe you've been on for a year or two years or whatever, and your videos are good. Don't get me wrong, everything is wonderful. you're doing great, but are you going to keep doing the same thing that you're doing now when it's not working for you to get there? Now, I'm not telling you to change your programs, okay? I'm not telling you to change your channel. I'm not telling you that you you need to start over, okay? But what I am going to share with you is what happened for me and how it worked out. So, if you hang with me for a minute here, I'm going to show you some numbers and I'm going to tell you what what happened with me. I guess the first thing I need to ask you is, are you playing it too safe? Are you not taking a risk? Because is in the
1:33 back of your mind, is there a video that you you thought you might want to make, but maybe you're feeling like, well, I don't want to make myself that vulnerable, or I don't want to put myself in a position where my maybe my friends or my family are going to judge me. And I got to ask you a question about that. I mean, are they running your YouTube channel? because, you know, I don't for me they're not. Now, this is what happened to me. I made a couple videos and they were mediocre. And I know I've shared this before and if you've seen it before, I'm sorry to repeat this, but you know what? I get a lot of comments from people who who really want to get there, but they're not getting there. So, I feel like I got to tell you this. So, those first videos, they didn't do that great. You know, just like all channels, they
2:18 didn't do that great. But then I decided to make a video that made me vulnerable and it was about the fact that yeah, I have social security but I really don't have what you'd call a retirement program and or a retirement plan where I'm getting income from. And for some reason it struck. But you know what? I took a chance on that. And when I took that chance it went crazy. Okay? And now that that particular video is over 400,000 uh views, but what that video did, that one video that one video gave me enough watch hours to be monetized. And I want to ask you the question, is there a video that you've been thinking about that maybe I'm not saying you have to be
3:05 controversial or you have to just tell your whole life story, but you know, is there one video that's in the back of your mind that you could make that might catch on? Because when you have one like that, you don't need a hundred videos. You don't need 10 videos. Maybe you need one, maybe you need two, maybe you need three. But you can look at these numbers that I'm going to show you and you can see what views. If you have this many views, it counts for this many watch hours. Now, not all videos are the same. And people have a short attention span. I know that for sure. I have one, too. So, you make a 10-minute video, and you know, people are probably not going to watch all 10 minutes, you know, unless it's something instructional and they need to get to the end. But, that's just
3:53 the way it is. Okay. So, you make a 10-minute video and and they watch for four minutes or for five minutes. I want to show you some numbers as to, you know, what this represents. But the most important thing here is I'm sorry about the shaky. I'm holding it in my arm here today. The most important thing here is that you make something that's maybe different than what you've been doing because what you've been doing is working, but it's not working to get you right there where you want to be. So, let's talk about some of these numbers. >> Okay, as far as the numbers go, let's just say you have uh 10,000 views and and and the video gets watched for 3 minutes, that's going to look like 500 watch hours. But, you know, if you go on down the line here a little bit, 25,000
4:39 views at 4 minutes, but if you get 40,000 views on something and they watch it for six minutes, you've got your 4,000 watch hours. You see what I'm saying here? This is uh these are numbers. This is math. And right on down the line, you know, let's just say you had a 100,000 views on something. Something caught on and it just went crazy, you know, and you only got two minutes worth of watch worth of time watch time. That's 3,333 hours of watch hours. Now, now here's one of my videos. And this particular video I made about a garage sale. I went to a garage sale and it really, you know, kind of stuck with me because, you know, they were selling the old guys stuff. This particular video got 82,000.6
5:27 views. Okay. And you can see right there on the screen, it's 26.2 time,000 more than usual. It was It was a good one. Okay. But look at the watch hours on that. That one video got me 3,000 over 3,000 watch hours. So you can see that, you know, can we change things up a little bit? Is it a good idea? Is it a good idea to to go out on a limb a little bit? Take a risk because, you know, in my thumbnail, I said I said, you know, basically, you know, take a risk and and think about something that, you know, maybe will resonate and maybe it's not your usual kind of video, but just think about it. Now, I got a couple notes here because, you know, I am 72
6:14 years old. I can't remember everything. Now, these are just suggestions. Now, this is not you. I understand, but I'm going to throw these out that maybe it'll, you know, kind of jar something that, you know, maybe you could think about something that you could make a video of. But, you know, let's just say you made a video that said, "I spent 40 years in marriage that wasn't working." I'll bet you that gets some views. Or, "I'm 68 and I'm terrified I'm going to run out of money." I'll bet you that'll get some views. You see what I'm saying here? Now, I'm just talking about switching it up. Now, I don't know what your channel is about. And I can't tell you exactly what to do, but I can tell you this. if you haven't got those watch hours and you know you you you'd like to get those 4,000 watch hours before February, but even if you
7:01 didn't get it before February and you had to get 8,000, I mean, I just showed you a video that got over 8,000 watch hours, you know, one video. So, or how about this? I retired 5 years ago. I wish I hadn't. Or my biggest regret is something I never told my father. Now, these are just notes that I've made, you know, and these are not videos that maybe you're going to make, but you're getting the idea. You're getting the idea here. These are not your typical everyday video, and maybe they're not the video that's normal to your channel. But I want to get back to the fact here. If you want to get monetized and you need to get monetized, maybe you need to take a risk. Maybe you need to change some things up a little
7:47 bit. I hope some of this is kind of making sense to you here. And I'm not trying to push you into something you don't want to do, but if it's not what you've been doing is not working for you and you expect it to, you know, get you there and it's not getting you there, think about making a change. And there used to be a guy that I used to kind of follow and he was a more of a motivational kind of a speaker. His name was Zig Ziggler. and he had a saying and I always liked the saying and it was um you'll see it when you believe it and I kind of have looked at my my uh YouTube thing that way. You know, I'm not a YouTube genius, okay? But I know what's worked for me and things like this have worked for me. Now, don't get me wrong,
8:33 I have mediocre videos, too. When I say mediocre, I don't mean that in a negative way. I'm just talking about the views, okay? But I still make them anyway because maybe it's a subject that I'm interested in or it's a subject that I feel like deserves a video. But every once in a while, you know, you'll hit on one. And if you haven't hit on one yet, think about making a little change. Now, I know I keep saying that, but it's a fact. You know, sometimes you need to change things up just a little bit to get you where you need to be there. But it's it's all about numbers. It's all about numbers. It's about that 1,000 subscribers and those 4,000 watch hours or 8,000 watch hours after February.
9:19 So, it's all about numbers. And you know what? There's so much here in YouTube. It's about numbers. And I've discovered that, you know, it's about the views. It's about the watch hours. All those are numbers. It's about the dollars you can make. You know, once you were monetized and they start paying you, hey, more numbers. But again, I'll go back to Zig Ziggler. You'll see it when you believe it. And I kind of think that's the way it is. Now, I appreciate you hanging with me as always. And maybe you'll give me a like and maybe you'll subscribe to my channel. I really appreciate your time. Thanks.
