10-Minute Delivery apps are fooling YOU! 🤡

0:00 [Music] this chocolate if you had to buy 5 years ago you would have to and now it's just a doorbell and everything you ever wanted is at your doorstep in 10 minutes but the problem isn't the 10-minute delivery the problem is that when you add 50 rupees worth of chocolates in your got you end up spending much more and this isn't new this has been happening in supermarkets for a really long time all of these tricks which used to be in the physical world now happen online on an app and all these psychological tricks to make you spend

0:47 more are called Dark patterns and I'm not talking about handling fees packaging fees delivery fees I'm talking about really dark sneaky stuff that you have no idea that happens in fact in fact if you look at just this bhab Bala cart actually has not one not two Nine dark patterns that you have no idea make you spend 5x more and I'll even rate each of them on a scale of 1 to 10 on how dark they actually are and the ninth one will blow your mind so in this episode we're going to talk about dark patterns we're going to talk about the good we're going to talk about the bad cuz certainly these apps won't tell you their secret

1:32 let's start with trick number one which I'm sure happened to you I have 200 rupees of discount coupon nice I think can you guess how much cash back he got he got a grand total of rupes 1 yeah I'm not kidding rupees one on a 200 rup discount coupon you know why because you miss the essential word up to up to means between 0 and 200 the app can decide how much discount to give you similarly you'll also find a discount coupon which is 50% off up to 100 which means if your cart value is 200 you get 100 rupes off but if your cart value is

2:17 1,000 you still get only 100 rupes off because up to is the limit and 100 rupes is the limit so it's not really 50% off but I also think a lot of us knew this stock pattern so I'll a rating of 2 out of 10 over here let's move on to trickery number two this is how bchara mudit Sunday morning looks like uh beta order some groceries I have to make dinner okay Mama H sorry I'll add this also this and this order placed I'm sure you didn't notice the dark pattern here so he had to order just Tomatoes but the app said if you order a bunch of other

3:04 things and your cart crosses 100 rupees the delivery will become free so to make the delivery free naturally he added a few more items but here is the problem even after adding multiple items his cart was actually just 99 rupees it didn't even touch 100 so basically because of that 1 rupe technicality they added a bunch of charges and he ended up overpaying and because this is a frictionless enironment he just quickly paid and he had no idea that he overpaid now delivery apps do a sneaky thing that they don't show you what the breakup is and sometimes you have to click and you'll see all these charges small cart fee surge fee platform fee handling fee GST on the handling fee how and at the

3:50 end it showed excitingly that I saved money the math is literally not mathing anyways this is called drip pricing and was not invented in India it's happened around the world but I think the Indians feel it a little more because her PESA matters so I'll rate this four on the trickery scale because I know I know what you're typing over here you're typing that you already know this delete it right now delete the ones you see ahead are going to blow your mind next Point our friend mudit actually experienced another dark pattern which you didn't notice and that was this just there just there when he clicked pay do you notice that check he had already loaded money into a wallet and it has 1,000 rupees a wallet is

4:36 basically you've given 1,000 rupees to that company before buying anything and companies do this really efficiently they'll say add 100 rup to the wallet and we'll add another 100 rupees to it Etc in many cases you can't actually withdraw the cash you have to use it in store and some of these companies even add an expiry date to it which I think is really unfair and definitely a dark pattern and Starbucks is notorious for this they have people adding money to their Starbucks app and they had almost 1,500 crores of customers unused money sitting in their bank account and they're earning interest wow this rates 5 out of 10 on the trickery scale because you can check out anytime you

5:23 like but you can never leave and talking about not leaving these apps want you to buy something not the groceries their Subscription Service once you buy their Subscription Service you get all these benefits like cheaper delivery etc etc and you become a member and once you buy a subscription here is what happens the subscription is 133 a month free delivery saves me 20 rupees 5% off on fruits 10% on groceries and I order 1100k groceries every month but I'm going to go in December sh subscription T control kushy control you can do this I order 400k fruits 700 Staples every month but 21 days that means I

6:11 need to order extra stuff 1100 into 21 by 30 no no no fruits backup almonds rice chips raisins biscuits that's enough so that means I need to place five orders worth 1533 to save money I'm a genius so basically these memberships will save you money but you'll have to do a lot of math and be a regular customer for it to actually work in your favor but sometimes it's really confusing and sometimes when you think you're not getting the value you want to exit the membership and this is where things get a little interesting you go

6:57 down to the app you say I want to cancel and then it starts to convince you tell you that you should not exit it starts shaming you telling you how much money you've already saved are you crazy and then you feel a little bit of guilt and you hit the cancel button and now you're still part of the gym you don't go to because they confirmed shamed you and confirm shaming is quite a thing from gym to apps they make you feel guilty for leaving and it works so I give this sneaky little trick because it makes us feel guilty a seven out of 10 on the trickery meter anyway this next do pattern actually is a 10 on 10 on the trickery meter but it's so crazy I want to save it for the end before that we

7:44 have this look at this page 450 G for this much money for tomatoes so tell me how much does 1 kg of tomato actually cost here now if you go to your local vendor and say by 427 g tom he'll say what either buy 500 G 250 g or a kilo but the app doesn't do this the app is selling you 450 G you know why to prevent you from actually comparing from your local vendor or any other app because it's tough to convert the metrics and no one will do that math so you can focus on what the app wants you to focus on another dark pattern you'll see here is this progress bar this progress bar tells you that you have not done a good

8:30 job on the app you my sir are a loser if you don't add a bunch of other things you will not be able to unlock this amazing thing for free and you think I think I want this so let me just add a bunch of more things make this progress bar full so that I can unlock this new character sorry item for free and then you also have 50% off on a 10-minute deal there is literally a counter there which is etching into your anxiety ke there is a deal out there that's finishing and you should tap tap tap and just add it and order it because in 10 minutes the world will end guys it's Anda it's bread it's okay you don't need to have a Target in timer here the

9:16 interesting thing about all of this UI is not the design and the patterns it's that in search of getting something for free you're actually spending way more and the best way to actually become broke is to spend a lot but people do it so that they actually have more money it's weird Paradox of consumerism and these apps know exactly how to do that to you this sneaky little pattern gets an8 out of 10 because I don't know man it just makes you feel bad when you see it and you just have to do it so eight and the next one is going to be the highest rated we've ever seen and it'll probably make you a little sick too look at this the this guy wanted to order something from a 10-minute delivery app

10:02 and he posted on Twitter that he was offered free tomatoes and there is no way for him to exit or remove it but he just wanted eggs he didn't want the tomatoes now you might think te he's getting free Tomatoes just take it what if you can't remove it it's fine but just below this thread someone replied that he's a vegetarian ordered vegetarian items and he was forced on his basket a free item which was chicken guys I understand the pattern may make sense for the company to give something off for free but the problem isn't that you're getting something for free and you don't like it the problem is where is the consumer's Choice here in fact if you look at this basket the app has added its own membership without

10:47 even telling you and there is only a remove button it's not an add button you are making a choice for the customer assuming he would benefit from it but the choice is always the customers this is not about free Tomatoes this is not about adding a free item like chicken to a vegetarian's item list it's about the customer's Choice how can you add a membership thing to someone who may not want it it's so easy to tap tap tap and pay you barely notice these things it's literally like someone reaching into your wallet taking money out and giving you nothing because you did not ask for it so this trickery gets a 10 on 10 on the trickery meter the more a company is trying to push you nudge you into doing something that benefits them more and

11:32 you less you're slowly moving into a world which is not built for you it's built for Hungry capitalists who want to earn money at any cost and if we don't call this out it becomes an epidemic have you ever noticed any of these things tell us some more stories I'm sure there are more dark patterns out there apart from nine