5 App Store Optimization (ASO) Mistakes ❌ & Quick Fixes ✅

0:00 Hello, my name is Thomas. And in today's video, we're going to talk about 5 common mistakes that happen when it comes to topic App Store Optimization. When it comes to the topic App Store Optimization, you should avoid those 5 things. Fail number 1: People are not using the characters that they can use to describe their app within the app stores. This is especially true when it comes to the keyword field within App Store Connect. Over there, it's very important that you and try to bring in as much keywords as possible to describe your app. A small tip when it comes to this topic, get rid of the spaces, because you don't need them.

0:45 On the other hand, on Google Play, you have the title field with 50 characters, as well as the short description with 80 characters. Also be sure to use these fields that you have, because the more keywords you can bring in there, the better your visibility will be within the Google Play Store. Fail number 2: Using irrelevant keywords. If you have a "zombie shooter" game, don't use keywords like "racing game." Because even if you're ranking on those keywords, people are not going to download your game because they were looking for something different. Fail number 3: Focusing on keywords that are completely unpopular within the app stores. It doesn't make sense to optimize your app for keywords that nobody is searching for. So, therefore, it's very important that you do a keyword research before to find out for which keywords actually are people looking for within the app stores.

1:33 If you ask yourself: "Where do I find out this data?" "Where do I find out for which keywords people are actually looking for?" You can use tools, like App Radar, that will give you answers to exactly those questions. Fail number 4: Using too competitive keywords. There are a lot of keywords out there, like for example: Dating app, Translation App,etc. There is a lot of traffic that such keywords produce, but it's very hard to rank for such keywords that are already out there for since quite a long time. With already very well established apps that are ranking on those keywords. So it's important for you, especially when you have a new app, that you think of keywords that are a little bit more nichy in the beginning, and you work your way up to more competitive keywords. As you can imagine, you can use App Radar for this, to find out the Difficulty Score for different keywords

2:19 in different languages that will help you creating a strategy to rank on those keywords. So, when talking about keywords, it's very important that you keep those 3 factors in mind: First of all, the keywords have to be relevant, they have to be popular, and it should be possible that you can rank for them, so they shouldn't be too competitive. But in the end, every app is different, this means you'll have to test it out for yourself, to find out the keywords that are actually driving downloads, that are actually helping you grow your app business. Fail number 5: And this is a little bit a special one, because is different for the Apple App Store and the Google Play Store. On the Apple App Store, it doesn't make any sense if you repeat the keywords within the Title, Subtitle, and the Keywords. Because you only have to use it once that the App Store recognizes it that you want to rank for this keyword.

3:05 On the other hand, on Google Play, you have to Otherwise, Google Play will simply not recognize that you want to rank for those keywords. So it's very important that you keep that in mind. So be sure to not make those mistakes, and if you have any questions, just leave a comment, we're happy to help. Don't forget to click on the "Subscribe" button, as well as on the notification bell to receive a notification as soon as our next video is live. So, see you soon, and keep optimizing!