Apple Event - September 9

Apple Event - September 9

Brief Summary

This Apple event showcases the latest updates to Apple Watch, AirPods, and iPhone. Key highlights include:

  • Apple Watch Series 10: Features a larger display, thinner design, faster charging, and a new sleep apnea detection feature.
  • Apple Watch Ultra 2: Now available in a stunning black titanium finish with a matching Milanese Loop.
  • AirPods 4: Improved audio quality, personalized spatial audio, and active noise cancellation.
  • AirPods Pro 2: Includes hearing protection, a clinical-grade hearing test, and an over-the-counter hearing aid feature.
  • iPhone 16: Features a new design, a 48MP Fusion camera, the Action button, Camera Control, and is built for Apple Intelligence.
  • iPhone 16 Pro: Features a larger display, a titanium design, A18 Pro chip, Camera Control, and advanced video and audio capabilities.

Introduction

Tim Cook opens the event by highlighting the impact of Apple Watch, AirPods, and iPhone on users' lives. He emphasizes the role of artificial intelligence and machine learning in delivering innovative features and experiences. Cook announces exciting updates to Apple Watch and AirPods, and introduces the first iPhones designed for Apple Intelligence.

Apple Watch Series 10

Apple Watch Series 10 boasts the largest and most advanced display ever for Apple Watch, with up to 30% more screen area compared to previous generations. The display features a wider aspect ratio and rounded corners, making the watch appear sleeker and more streamlined. The new Wide-angle OLED display is up to 40% brighter when viewed from an angle, improving visibility and making it easier to read. Series 10 also features a new ticking seconds hand in Always-On mode, making the watch feel more alive. The watch comes in new aluminum finishes, including Jet Black, Rose Gold, and Silver, as well as a polished Titanium finish. Series 10 is the thinnest Apple Watch ever, at just 9.7 mm, and is also lighter weight, with aluminum cases weighing up to 10% less than the previous generation. The new metal back accommodates a larger and more efficient charging coil, making Series 10 the fastest-charging Apple Watch ever. The watch also features a new S10 SiP, designed for performance, power efficiency, and intelligence. Series 10 includes new health features, such as sleep apnea detection, and fitness features, including a built-in depth gauge and water temperature sensor.

Apple Watch Ultra 2

Apple Watch Ultra 2 is now available in a stunning satin Black finish, achieved through a custom blasting process. The case is made with 95% recycled grade 5 Titanium and features a matching dark zirconia back crystal. The watch also includes a new Titanium Milanese Loop band, inspired by stainless steel mesh historically used by divers. The band is made from corrosion-resistant Titanium and designed for scuba. Ultra 2 also features new colors for the Trail Loop, Alpine Loop, and Ocean Band, as well as a new Hermès En Mer band designed for water sports. Ultra 2 retains all the powerful and intelligent features of the previous generation, making it the ultimate sports and adventure watch.

AirPods

Apple introduces significant updates to the AirPods lineup, starting with the new AirPods 4. The new AirPods 4 feature a redesigned, more comfortable fit, powered by the H2 chip. The H2 chip delivers improved audio quality with richer bass and crystal-clear highs, as well as personalized spatial audio. AirPods 4 also feature Voice Isolation, Siri Interactions, and a smaller, more portable charging case with USB-C. A second model of AirPods 4 is introduced with Active Noise Cancellation, Transparency mode, and Adaptive Audio. The new AirPods Pro 2 feature three major health features: Hearing Protection, a clinical-grade Hearing Test, and an over-the-counter Hearing Aid feature. Hearing Protection actively reduces louder noise to help minimize exposure to harmful sound levels. The Hearing Test allows users to check their hearing health from the comfort of their own home. The Hearing Aid feature transforms AirPods Pro 2 into a personalized hearing aid, boosting specific sounds in real time. AirPods Max are also updated with USB-C charging and new colors, including Midnight, Blue, Purple, Orange, and Starlight.

iPhone 16

iPhone 16 features a vibrant new look with aerospace-grade aluminum and color-infused back glass in new colors: Ultramarine, Teal, and Pink. The phone is built with industry-leading durability, featuring water and dust resistance and the latest-generation Ceramic Shield material, which is 50% tougher than the first-generation Ceramic Shield. iPhone 16 has a customizable Action button, allowing users to perform various functions with a press. The phone also introduces the Camera Control, providing instant access to the camera and allowing users to adjust camera features by sliding their finger. iPhone 16 is powered by the A18 chip, which features an upgraded 16-core Neural Engine, optimized for running large generative models. The A18 chip also features a faster CPU and GPU, as well as improved energy efficiency. iPhone 16 is built for Apple Intelligence, which integrates powerful generative models into the core of the phone, making it more useful and delightful. Apple Intelligence features include Writing Tools, Image Playground, and enhanced Siri capabilities. iPhone 16 also features a phenomenal 48MP Main camera with a 2x Telephoto option and a new Ultra Wide camera with autofocus and macro photography capabilities. The phone also supports spatial capture for photos and videos. iPhone 16 features a larger battery and improved battery life, thanks to the energy efficiency of the A18 chip and iOS 18.

iPhone 16 Pro

iPhone 16 Pro features a stunning new design with larger displays, the thinnest borders on any Apple product, and a new machined chassis made from 100% recycled aluminum. The phone is made from Grade 5 Titanium, which provides one of the best strength-to-weight ratios of any metal. iPhone 16 Pro comes in four stunning finishes: Black Titanium, White Titanium, Natural Titanium, and Desert Titanium. The phone is built for Apple Intelligence, with enhanced Siri capabilities and a new semantic index that allows Siri to quickly locate information across multiple apps. iPhone 16 Pro is powered by the A18 Pro chip, which is even faster and more efficient than the A18 chip. The A18 Pro chip features an upgraded 16-core Neural Engine, a faster CPU and GPU, and improved energy efficiency. The phone also features a new 48MP Fusion camera with a second-generation quad-pixel sensor, a new 48MP Ultra Wide camera with autofocus, and a 5x Telephoto camera. iPhone 16 Pro also features advanced video capabilities, including 4K at 120-frames-per-second, frame-by-frame cinema-quality color grading, and ProRes recording. The phone also features four studio-quality mics for higher quality audio recording and Spatial Audio capture during video recording. iPhone 16 Pro also features a new Audio Mix feature, which uses machine learning to identify and separate background elements from speech. The phone also features a new MagSafe charger for even faster wireless charging and supports Qi2 for improved charging efficiency.

9/20/2024 Source
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