Marketing Masterclass: ১১ বছরের মার্কেটিং শিখুন ৭৭ মিনিটে!

0:00 If you give me any in the middle of Kuriganga, Nafiz Bhai, you are the one who gave the project. I will still invest in the project. To really really really scale up I want to play in two places, business brother. The field is equal for everyone, you don't do these things. You can't do this and you'll say it at the end of the day. Email not working Email just tool brother You're talking very well, you know what? Why aren't you looking at it because everyone else is doing it? What do I need to do to get 80% off on entrepreneurship? Dream [Loud laughter] Assalamu Alaikum Aviwan Welcome to Sense Podcast Today's Episode is Special For those who are doing business and You can do business in a cost-efficient way. How to scale up your business You have heard it in various places.

0:46 Content Content Content Personal But how to do branding, brother? Where to start with your ad costs You are growing, your brand is growing. Storytelling could not be built properly How do I do it? Which way do I go? Then I can get more customers. I can increase my credibility and acceptance. I will get more leads, brother, trust will increase. I hope the customer will give me a trust. Become a brand Quite simply, what we mean is I want to see you in your industry. How can you become a brand? Every trick and I myself am This is 11 years in the industry. I am in the industry, Sajjad is there and we We have many of our own businesses. I'm doing content, I'm doing this podcast.

1:32 Sajjad is involved in many different businesses. Been consulting for years, was in corporate. Everything is jam packed in this entire podcast. There will be a podcast about notebooks and pens. I am ready, no fluff or anything. I will definitely give action points like this. You start today and continue for the next 30 days. Next 30 days you do this this this If you don't get the result, please comment. Come and tell me something. Yes It's almost 30 days since you've been on your own. A personal brand is a way to make your business stand out. How to create a brand for everyone Formula Hearing this, I repeat this episode. The episode is not for those who are just points. What's the point of taking it but not applying it? It won't be of any use to him, then we

2:18 Let's start with the first question. The very first thing is, why me? I mean, I'll build a personal brand. Age Person Why I am a Personal Brand Bill I have to do it or else, brother, I am selling it. Why am I a brand that lets me sell? I have to make the business my business. Why not just be a salesman? Why businesses need to brand things Why is a personal brand a business brand? Please, let me give you an example. The example is going to be on December 16th or 17th. I don't remember the date exactly. I post a picture that is me. Give me a little context and you can get involved. We are the land sharers of a land. We all share one land.

3:03 I will do the project right there in that project. 45 shares right so I'm on the 16th or 17th. I remember exactly the 17th, the 17th. In December I posted just one picture. I put a caption on a normal picture. I'm not saying there's anything I can do. There are no shares, just me first. I mean, literally, I really mean it. Really, I am beautiful. I was very I am telling a very authentic story and giving it to you. The last one says that it means something to us. If you have any shares left, If you are interested, you can join us, brother. You won't believe it, after that I'll knock on the door like this. I'm starting to come, but it's me, Land. I mean, I have so much respect for the land. I didn't know or I don't know, you know this better. But I know this much that what I

3:49 Those who have partners are landowners. Experts in the matter and I trust them. So I, brother, won't believe it all day that day. Just call call call call that day we mean we all Remember that there is no time to sleep, even one They're calling me like this and saying that I'm him. He says I will take two shares. I am saying what? Brother, why would you take it if I gave you the money? Why are you saying "I'll give it to you"? Brother, if you see What is Padma saying in the Padma River? In the middle of Buriganga In the middle of Buriganga If you give me a project that Nafiz Brother, you are in this project, I am still. I will invest, I am still with you. This is the first time I've seen it with my own eyes. I saw that oh God what is happening and

4:37 Everyone is saying, "Brother, I'm here just because." I am here just because of you. Mashallah Alhamdulillah So then I I understand then that I have received the true test. That's right, I'm from Personal Branding. Have I ever posted before that I am from Land? We are always involved and this is it. I don't have any business and this is just like that. Don't think about digital marketing or marketing. In its words, it says, "First, create a funnel." I haven't created awareness in a long time. But it actually happened personally. What is branding, personal brand? Reputation is one person's to another person's Trustworthy Reputation Then I understand and when with people I understand when you speak directly. That's good, that means something is happening. Alhamdulillah, now we want this thing.

5:24 That others I mean, I'm having a vision. If I were to say that I am an athlete from Bangladesh, How many global brands are there in Bangladesh? Professors who hold personal brands Dr. Eunice is a brand right of us. How many brands are there from Bangladesh? Can I stand up and say yes? It has become a brand from Bangladesh. This is Elon Musk's personal brand. Is American brand right a Bangladeshi? The brand is also an American brand so I I want to have a vision from Bangladesh. 1 lakh athletes for Bangladesh 1 lakh Brands are created now, this is not it. Easy job this is a very of course tough job now How do we dissect this place? Fantastic you can do in seconds. The question you were asking is very beautiful, so... Does a business brand need one? It's a personal brand, yes.

6:10 Why am I here for business? This is a very good question because My students do the question, bro. Should I create a personal brand? Or should I create a business brand? Or I have a son here, that's what's happening. Or have an opinion Let me play a quiz with you. Yes, the quiz. Okay, so you've already gotten to know the local market. Or did you know Jamshed Majumdar before? Interesting Majumdar in Majumdar Jamshed Majumdar Waz More popular in the home market Popular Okay, tell me that you are Khalid. Did you know Farhan before or is he passive? You know the journal first, you know Sadiq first. Or did you know Ten Minute School first? But first, create a personal brand. Wright is building his own personal brand.

6:57 You are the example of that boat, that shark. The Aman Gupta of the tank is Aman Gupta. Aman Gupta himself says that his shirt After coming to the tank yes no this is it Exactly, the thing is, yes. Does the brand come first or the personality? Brand comes first, meaning business brand Is this coming or is it a personal brand coming? This is how you can make your butt personal successful The brand undoubtedly provides huge support. For example, the boat owner saw him wearing a shirt and tank top. Calling okay after coming to the butt shirt tank His sales like this are exponential. It's exponential, which means we What should we all do ideally? Person Also, if you look at business brands, An example I will give you today is a case study. Think about it like we have many examples. Dharbas

7:44 Corporation Sister Faria is there. There are brothers, but they have started blogging. Starting a lifestyle blog Building a brand and people are going crazy They love the product they have. No, I can give more examples. They are so stupid, but they are Umm. Kulsum Poppy Apu but she didn't start earlier That means his business started first and then But when in the midst of business Personal brand enters content The build is done, right now I'm with you. Another interesting thing is, what is it? There is an example that then business first The brand is created, then the personality. The brand has become familiar to all of us.

8:29 There is a brand of pizza. The brother we were doing a podcast about. I will tell you what Mir Mehdi Bhai did before getting to know him. But There are many brands abroad that Egor always Everyone knows about NVD, now it's NVD Extremely popular and left out Elon Musk I left out the mask, I mean that one. People are dying to hear about this case. So, your question is what I'm saying. Why is a business brand necessary? Look at all the brands we have. Brands or companies or they are a

9:16 What would you say to your brother when you fight over things? Fighting for something is what makes it happen. For your mind, one of your mind. For space we don't say top top off. Mind Awareness. Top of mind is awareness. What? That means when I say pizza I mean... The name Pizza Burger comes up first. To do this For me, brand visibility is always important. I will need it the most. Says that I Suppose I give an example now. Let's I am becoming an iPhone, becoming a product. Right? I can afford to buy an iPhone now. I don't have one. But the day I can afford it, The day I become a potential customer I choose the iPhone. True That's the Games Game Game So Business Brand Personal

10:04 Both brands have benefits and I call it a shortcut to business branding. Let many people say that brother, I am a business man. I want to create a brand, everything is fine. Where do I go for what and some shortcuts? It should be because many people are afraid that YouTube Very tough, it's very tough, it cracks everything. I'll drop everything, I'll tell you slowly, butt. If you want a shortcut, brother, I am a business. My Brand Visibility of the brand Banabo brand visibility means more People see. Short is becoming short form content smoke Dhumaya will create short-form content Shorts Reels TikTok iGiver Just Keep On Making it number one and this is a lot This brand is number one for people. So this seems familiar. No, there are many who, when I walk on the street,

10:50 Many people know you, brother, maybe when you order Hey bro, do you know the name of YouTube? No but I see where it looks familiar. This is when we make the decision that I am this. We always choose to choose or not to choose. Choose a familiar brand. Business Brand You just said that brother, this is business. When you build a brand, you You'll get leverage if I don't do this. So what are some of these really bad things? I see the situation. I'll share one, I'll share two. It seems like you've been in business for eight or nine years. Is it being done in any particular sector? Selling clothes in the Manne sector

11:37 Every time they give a discount, it's a sale, not a discount. If you give it, it will be sold. A situation where you have to keep giving discounts Discount Has Been So Much Granted Think of it as the face of the brand. A condition of discounted products What happens next is... Since their position is with people What is currently the only discount? They will give discounts and their products will be popular. Take it from the others around you. They came much later and were a little older than them. But with a discount for those customers They are taking away their loyalty to Bicaz. The connection was only a discount hand. If someone is on a journey of eight or nine years Properly utilize branding

12:23 Then everyone new would come around him. Why not if there is a huge ground breaking Couldn't come up with an idea or USP Could never shake him, right? Because With the brand already created by then Is it possible to be unshakeable? Connection is made, friend, here is one of mine. I have something to share, yes, it's happening. That's one thing I want everyone to know. I recommend it to anyone who is around us. I have many friends who do business with everyone. Let me tell you one thing, brother. The entrepreneur will have one thing to say to it and Everyone will face the same problem. Look, pay attention. Do it. Yes, I do. It's very important. Please this this please your action Write down the points. Before that I will tell you. I'm serious, if we...

13:09 I want to be cost efficient. If we Really really really want to scale up Business. Brother, in two places, playing field. Everyone is equal. It means you become a big brand and It doesn't matter if you're a small brand. No. Hmm. Do you know these two things? Who? One is content and the other is AI. I I think every company has AI. There should be a department. Another one is happening. There should be a content department. I Many people may think that I am a business man. Do it. I do business. I am doing it too, you too You are doing it. Brother, we are doing business. We don't have time. Like mine. There may be quite a few employees under there. Alhamdulillah and many ventures I I'm running it at the same time, so I'm content. How do I create a shortcut for this?

13:55 I'll tell you later. People So that you can have a little bit later Before I say that, I have one more thing to say. I will say a little bit about what we say a lot. It becomes a dependency. Become Many people, one of them, an entrepreneur, me. Brother, how can I get content at a low cost? I can make it like yours, this is a studio. Right here is Brand Market Studio So many people come here, you are beautiful. When you come here, a nice suit is good. But that's okay, brother, you're the one who does the casting. Very reasonable, keep it up, brother. How to reduce the cost of toasting Yes, I said that brother, you are Ed's. He is saying how much money he spends on the back.

14:42 Get behind Ed, he's supposed to spend $1,000. Does. I said that you are the one who is the Ed in the month You are spending $1000 in the month behind. How much money are you spending on content? Brother If you calculate it in dollars, it might be 200 dollars. I I said that this 1000 dollars is for you. You believe because you are getting cash. But this is the $200 you invested. You might not be getting cash for doing this. Butt This will keep you going. Accumulating, accumulating You will continue to be an asset but So I will say that what you are that I am this this I have a roll of 100 rupees. 100 taka only on Facebook On top of that, brother, who is going to share this 100 taka? Whoever gives 100 rupees, I give 50 rupees.

15:27 Allotment for Facebook I am all I am I am When I speak, I will speak with math. Inshallah, it's okay, I mean, I'm Bhum Bhajung. I'm with the content, that's why I only have content. Branding is not us No, brother, I will explain with complete math. The thing is 50 taka out of 100 taka. Let me We spent more on AIDS. There are avenues, but we explore them. Not just content, what we mean by bold What is Samoyed interested in? In the area of ​​nurturing, I think we Maximum Including Myself We Are Good Would do Hey, everyone who's watching, But we have a conversation with you. I'm commenting, but I mean with you. Those who are watching a relationship build Either we meet you on the metro rail.

16:13 See you here on the streets. Very much I have a relationship with you. To nurture a business In this case, we usually do the nurturing. How can I do NATO nurturing right? Now, let me tell you a little about some systems here. That is what we will do first. First of all, we have a cost budget of 100 taka. I caught it and said 50 taka. Then I kept 30 taka for content 20 I kept the money and everything else. Alternative marketing or communication methods For example Email marketing, but who does it right? No, marketing is very underrated.

17:00 Marketing is utilized but we are doing it right. I don't do eventicot. Yes you are right, TikTok is an experiment. I can do it. tKittalk is me personally That's what I mean by that. All I can say is that here There can be a fair return from. New I am not sure about any targeting that is being done. I don't know, Clint. Very good result I will say that those who have a TGI ticket So we have made a very good point. We will definitely discuss TikTok as well. Please share that with someone too. I'm listening, but I'm going to take that. Just simply, what are we doing now? Many people may have seen it. We have become Facebook-centric. Even more

17:47 What are some of my clients' worst? There are also those who only have their Facebook There is presence. Not even an Instagram page. And small or big brands. Faith I mean, you'd be surprised if many people believed it, bro. Just big brands on Instagram Not looking. What is the reason? Others maybe Not doing it. That's why everyone else is doing everything they can. What do I need to do? But that's why on Facebook The more money you burn, the higher the returns. He's not coming. This is so we have all the solutions. I'm making one. So we are within 50 rupees. He invested 30 rupees in writing content. You say 10 taka, say 20 taka. The alternative channel that we were talking about It could be SMS, it could be email. Email is being said to be the most Returns email yes it's me I also watch International but in Bangladesh. Actually, the problem in Bangladesh is when I

18:34 This time with my team, we have this We are launching the bootcamp when I I said that this time we will do email marketing. This means that communication will be via email. I will nurture you and do everything I can to be yours. Experts are also being hired. From my team Everyone is saying at the same time that brother email Marketing work will not be done in Bangladesh. No. I'm saying, am I one of those again? People are everything I challenge a little. I want. Like it was supposed to be a podcast. No Podcasts in Bangladesh. Podcasts in Bangladesh What will it be for? These are in Bangladesh. Consultancy Brand Consultancy There will be no business. It won't happen. I told you. Isn't that right? Thank God. No one listens to advice. Alhamdulillah, the verdict is out, whether to pay or not. I am doing small things, Alhamdulillah. We're doing it together, Mashallah.

19:20 Alhamdulillah, that's what my Polapine is saying. Brother, you don't do email marketing, this is for you. I will not give any return. I will tell you what you are. Check your daily email, read it, and check it once. Yes, yes, let's see if you can see it. People don't see it, so why should we? We Bangladeshis are doing this in the markets. Why do I know the email is correct? Email No Email Here I am one thing I see why it doesn't work in Bangladesh. I know a reason I do this because these are I am working on That means when outside the country from Bangladesh Email marketing is when clients are being captured. Even if it is done, if you want to catch the client in the country, then Why wasn't email marketing being done? No, when I went to investigate everything, Together, I get a place, friend.

20:08 I would love to share with our audience. That's a very simple story. Telling, please understand a little and tell him that the email You're telling stories again inside, all of this. You know, then I'm saying this, not just emails. Someone launched a website. Landing page or an email A beautiful one means a lot to me. Let me know after opening the email. The title or subject of the email or What am I getting after logging into my email? Not only that Sometimes a phone call is a call in the case of calling. Or any content that is with me. An opportunity to create a brand connection Gives. I was exposed to the brand. He/She At that certain moment, what story did I tell you?

20:55 Is it giving? The story doesn't mean that he He told me the story of my grandparents. Storytelling There are frameworks, many of you know everything. Simple words Is he talking about any pain points? Is it? That pain point is really expensive. Is it giving? Does he have any solution for that? Is this 100% applicable for me? Is this a beautiful place without this thing? Let's not say another thing, let's say a funnel. Not storytelling but creating a funnel Can you see this funnel or not? An email comes in, I think it's a building flat. An email comes in saying that the flat will be sold. Book with a brochure, don't call. No, no. Story You Are These Connection You Are These

21:42 Don't do it. You can't do it anymore. At the end of the day, you will say that email doesn't work, email is Just a tool, brother, you speak very well. We were working on figuring these out. If the company doesn't go there, we Alhamdulillah for figuring these out. We could and we understood very well. I could understand why it was working in Bangladesh. No, we can't do this properly. This is the same. Reasons why people will say Facebook ads work No. Brother, Facebook ads are useless at the end of the day. Some of the air in the ad doesn't go anywhere. Here Just one content will do. Content Making Meaning You were talking about the email, I'm sorry.

22:27 I came here from email. Work is talking, storytelling is everywhere. Something Fantastic About Storytelling There are frameworks, it depends on who they are for. I am making something, I always see something. I was writing this down, writing it down in large letters. The first question to ask when creating content For whom, for whom, for whom? Only that person is wow, another word. When it is said for whom, when it is said for whom It was very beautiful then, many people were very educated. How is demography shaping demographics? This is the kind of education that is being created at this age. Okay, okay, with your business. You are like me with connection. I can understand a completely real one, yes. Recently, Alhamdulillah, there are three of us.

23:15 Working with educational institutions Consultancy Limited is one of them. University This university When we I started doing brainstones then and we When we started analyzing, we saw Are they already in the market? Having a brand image means that the brand When we are well positioned, We went and saw if it wasn't by design. It's by default, they themselves are like this. Think about that brand image. The image of that brand in the market is not good. You've been standing there for a while now. Design and develop a brand Develops proper guideline design Don't drive people to the market like you do.

24:00 You will understand it after a few days. That's what you are. No, people were seen in that place. They are considered to be low-cost education I came to a place to study for a while after completing my diploma. I can have an opportunity besides a job. There is a place to read. There are many more reasons why a person When choosing a university, it is important to They're not even around when we taunt them. I divided the funnels and showed them like this: Number one we are saying is one of the The purpose of the funnel is to attract These people think I am For higher education if you attend university I can go outside. In addition, all those students who are now Seriously career focused people are saying that

24:45 Brother, I will start something together. And I want some flexibility. To study for university and It guides me a lot in my career. So We are like this, pulling five or six different ways. I was taking out the TG. I am somewhere in that TG. I didn't write which area has the demographics and When TG divides, everyone sees how old he is. It is being written in which area he lives. But I was writing that. His connection with the brand TG the places of interest points We were figuring out as soon as the TGs I can analyze friends and TG again. There are many stages, you know all of them. I suppose I am a person who I don't know if there are any problems like this in the world. My awareness level is somewhat I am a person who knows that such There is a problem but there is a solution.

25:31 No, why is the content the same for both of them? Is the same content for me again? A person who knows the problem has a solution. But no idea who has the solution. Another person who says there is a problem There is a solution and they have it. Looking at other brands People don't look at you. There is a problem, yes, create content, no. The business will not grow if you do problem solving and I need to learn how to create content. Content creation for team members Yes, it needs to be taught and who knows? There is a content creation boot camp. Impact Academy I Know Content Creation Boot is for him on campus. Content and content for the first person What is that? How to use TG when creating content I'm analyzing who I'm making it for.

26:20 It means as much as important as the story. Telling friend, I have one thing very bad. We don't know what this extra cost is. I don't understand. The other side says I don't understand the cost. Well, if only I could make content regular. If I had 5 thousand followers or something... A consistent view would have been how much I Have I made how I used to earn? I would have earned it or what other thing is there for me? We don't calculate this because we Don't you see, we believe in cash for everything? He is coming. One person is earning lakhs of taka. There was a chance to earn 2 million if he created content. For example, since he is not making He doesn't know, he's right, I'm worth five hundred thousand taka. Okayaba

27:05 In the place next to him is his 20 or 30 or 50 I'll call you Salesman, Berger. Alhamdulillah, Mashallah, so many like this. There are brands, whose name should I name now? I don't mean names, it means something like this. What is Umm Kulthum saying, Poppy, of course, is this? So no one will say, "I'm getting married." I am looking at my case. I see in your case that Even is one of us. He is becoming a student, Prabhavalisi. Our boot camp batch three is okay. Don't mention the name, my friend is in the neighborhood now. Half a million followers on Facebook and me

27:50 If I tell you my name, many people will recognize me. I won't say the name, 5.5 lakh 5.5 lakh followers Alhamdulillah, many will say, "Brother, this is it." For me, it's me, it's the young ones. So what's good for us? About the loss, then how is he doing well? Many people think the same as I do. I think I need a DSLR, but I need a computer. I think I need this, I don't need this, bye. Oh, let me tell you one thing, there are many. Regular if about content creation Want updates? Sign up for our free newsletter. I'm launching it, link is given in my description. There is so you guys can sign up for it. Completely Free I Will All Tips Trick How to do it, absolutely from the bottom of my heart. Sketch I will teach you what money is. I won't need any money, Inshallah. There's no need for you to talk like that, anyway. Many people call me "defent defent" like this.

28:36 Those who are in the content boat camp are very I know very well that I was talking about the batch that I remember we had 5 million subscribers. A few months ago, we were in the middle of There's a little gap because our business is... Business is a bit of a mess. Alhamdulillah, what has happened has happened, 5 lakhs have happened. Subscribers, I won't post after this. I gave that, Alhamdulillah, 5 lakhs. I forced 5 lakh subscribers. I didn't feel any better after that. Just think about it, it's five lakhs. I didn't have any feelings afterwards, just thinking about it. Look, you gave it to me. Even worse, though. When these people around us grow I do. Don't you know when my students saw that

29:21 Our student podcast is starting a Podcasting with Student Khalid Khan Another student, Dele Khan, with another Student is achieving this, is achieving this. That's me, someone with 100,000 subscribers. Celebrating Give More Happiness Brother, I have my reasons, I am the one who has done it. I've proven that the podcast is mine. You're welcome, you mean it. Alhamdulillah, that place is yours. I wasn't talking about you being so scared. We were supposed to have a competition. Look at the person in the competition who is afraid to speak. He didn't understand what to do, he was out of 400. Students become number six Number Six

30:08 There's only one thing we can't be afraid of. I myself am part of this perfectionism. Because there is a report in perfectionism The Perfectionism That Kills 80s Untangles Dream [Loud laughter] This perfectionism dude I am from 2021 Nafis Salim launched the channel in August. I'll post two or four videos in August, yes. I really think I gave the dedication then. September October with a script I'm sitting here, my hands can't move anymore because I When doing research, where do I start? I don't know where to end this anymore. Because so many things mean knowledge, that's one thing. There are endless things that are buried in my mind. I made a marketing video. Yes very much It was good. So, at that time, in this place,

30:55 The thought is that every person has a video. It must be given. Good or bad, you have to give. In conscience. I started on November 12th. I gave it. Then give continuously Give, give, give. Whether it's good or bad. Whether it's good or bad. Show up. My first I will watch the videos. My microphone But the situation meant I didn't know which I will use a microphone. My first video You'll understand when you see it that I'm sweating. In my literally first video, I'm sweating. Yes, I am a gypsy. I'm putting the camera up. Put the camera down and then I'm making a video. That video is not correct. Editor Tell me, did you send this? Change Do. I am back where I was before. I have previous experience too.

31:41 I'm eating a banana. So we who are watching a video After giving or after giving a content It won't work, brother. I'm trying hard. How do you do it? Expect what you expect is the rule of nature. It is happening that the one who does it persistently You will win, brother, whether it is business or not. Moral does whatever he wants to be content. It's getting off the story no matter what I do. I have to give value. Value. I email that, bro, I video that. I made it, it's a copy. No matter what I do, brother, I didn't say that. What do I do when I land on the road? But I was telling a story seriously. People are connecting with that story. Do I really have a story or is it really you? Don't tell me what the flat is.

32:27 He gave me a picture of the flat, he gave me this, he gave me that. This is the percentage if you book within the date Our offer is going on, What type of person feels the same way about another person? The thing I was saying at the beginning was that Friend, you need to break down 100 rupees. The cost is my marketing cost. The marketing cost. I was saying I would explain it with math, but... I will explain it to you with math, InshaAllah. Suppose the budget was 50 taka before, I would say that You can do an experiment for 50 rupees. You are 50 rupees out of 100 rupees. No problem, give me Facebook ad, 30 taka. You pay 20 taka for the content. Wright then utilized other channels You will do this for three months, once a month. We have a ratio that we call the ratio

33:12 Marketing Marketing Expenditure The ratio Marketing Expenditure Ratio means Total my revenue divided by I am the total dust that I have. I took the content as a cost, it's mine. I have to pay for the studio rent, bro. I'll take a skipper of butter for free. I'm taking money. Then I will buy the channel and watch the return. What do we say in the case of Ed? Yes, return on spending, then this is the row. I will see no matter what you say about the ROI. What is the return on SMS marketing? How did telesales marketing or what came about? Ever some of them have a telesales team There is outbound, there is inbound, what ever.

33:58 SMS WhatsApp by channel I do Then I'll see what good it does me. Whether it is profitable or not, you see. You will now calculate that you are now Already in the market, you are in the market 12 You are the data of the month, brother, if you are antropo, yes. This means that you have to keep the data deep inside your heart. All calculations should include your lead cost. How much is your cake? How much is your cake? How much is the customerization cost for all this? You need to memorize Lifetime Value. How many repeats are coming in? These are the chats now. Chat GBT Matrix if you give GBT It's nothing, you're nothing, brother. You will only do one thing in the last 12 months. You will figure it out. MR, how many are coming, of course, you are going to be meta. You'll get the AIDS juice out, but overall.

34:45 You will have your MRI done and then you will have a self-examination. Taking the challenge for three months means the next six months. You will be doing this for the next six months. These are the alternatives I mentioned. Channel specially for your nurturing Email Marketing is the Best, Another One Happening Content is a must, do this and then you will be six. You see in a month whether it is increasing or decreasing. If it's still there, then so be it. You have nothing to lose. But if it increases, then If your love friend is the same, then love You know what? What's the point? Because so far, the ad As a result of running, his odd is correct. He has a particular audience on his account. Generating is OK. But in content This is one of my favorites when I'm more focused. Creates assets. But it will remain.

35:33 Lifetime. It remains. It's a lifetime. That's mine. I need to use that content. Retargeting or whatever I'll bring more of this in the future. I'm not going to analyze the place a bit. Trying to be an entrepreneur or Those who see understand that things are like this. Not that they don't understand, but why do they do it? If you don't want to do it, then I understand that here Do you know the reason? The reason is that these things are happening. It takes time to do these things, creative juices to do them. It seems like another thing is happening, right? And I ran the Facebook ad like this: I gave you the right thumbs up, so I'll say this. If you have a little patience and take your time, That's why I didn't say that first. Saying that we must be content He worked in a separate department for two years, 10.

36:19 Years ago, digital marketing Department was there or not, now search You'll see, believe me, it's still there in Bangladesh too. Looking for content creators People knock on our door, brother, I am mine. So that when I post a job, I post it. We are now posting from the place Looking for an in-house content creator. In-house content creator. Because I hold. Entrepreneur. Brother, I am in front of the camera. I can't come. Who is telling you to come? My The point is, you understand the strategy. You What do you have to do, brother? My you This is the business you are doing, you are all You have to do it. You will do the accounting. I will bind the media. Who is saying that, brother? You and me I will do it if you want. Let's do it. Come to my inhouse. Because I understand it. I Comfortable, I don't have any problems. Because there are many camera shy people that's fine

37:06 But do you understand what I'm talking about? Many people understand the meaning of words. What's up, bro? I'll create content. I can't learn video editing. So the trouble is, you have to design the thumbnail. It's not a problem, it's a lot of things. There is a script writing researcher, I'm talking about. Is Who You Think Is Editing My Video? Edit video Edito [Music] My research Think upload my video Think upload my Video I'm not kidding bro I'm video I don't remember when I last uploaded. There's a whole system in place and you know it. Because we are together. The system is your content. Calendar needed Content calendar

37:51 We need to do a breakdown, of course. The content will need a system. I want you to Don't be a content creator. My words This is a content creator who doesn't become a content creator. Content to become a content creator That's not how it's made. Right, this is happening to me. What is a content creator? Ward Plus Entrepreneur Is this practice? Yes, it is a container you control. Content I create content I Entrepreneur That's it for my content creation. You see, you are being connected. You are associated with my business. Are there many or are there many?

38:38 Content Write Content Content So I'm talking about Don't Just Become. Content Content Creator Look at the matter Those who do content creation are Many people get money from sponsorships. Get money from Adsense no problem Yes If you work in a government job, you get a slab of bread. There is no one after you that earns more. How much income can I earn per month? 10 lakh 20 lakh 30 How much will you do with 50 lakhs? How much will you do with 50 lakhs? Many people's brothers are after 5 million, not me, just me. I mean, it's 10 lakhs. Money means huge numbers but you are right. If you are comfortable with that, brother, I just I will create content. I will create content. I won't do anything if I earn 10 lakhs a month with this.

39:23 I get money, I'm happy, no problem. Our topic today is that I Content and entrepreneurship are two different things. There is a slab for different topics. I am. I don't have any sponsorship myself. We are not there. I'm taking sponsorship, but am I a millionaire? Can I get a sponsorship worth crores of taka? Are there any limits to business? Business The funny thing is that there are no limits to business. This is a content sponsorship. There is a limit. I am at some point concerned with this. I can't get sponsorship. Isn't that right? So this The place is fun when you're content. And I will add entrepreneurship. Brother, I am So I say those who are already entrepreneurs They have an advantage because they have a business. Hey Brother, I didn't have Impact Academy. Impact is shaping me later. Then it A new field. I have never worked in this field.

40:09 I didn't. So I'm learning on my own. It's okay, Alhamdulillah, now it's a good one. Alhamdulillah, the effort is coming to a stage. I am doing it. So magic bro. Today's I don't think the episode is for me. I was relieved once again by that journey. I am doing it. Why that content needs to be created It seems like the understanding of this is again It's coming to mind that we do this regularly. I'm going to go to my clients. For or content creation board We regularly meet students at the camp. I feel like I'm teaching myself this journey today. It's getting a little solidified again, which is really why Need to look at this place, it means someone has a lot I have many clients who Alhamdulillah, someone's business is coming. They say I have a B2B. I have B2C, what content should I create?

40:55 I am content for the mass people. No need to make it. What should I do? Someone else You are saying that exactly, brother. So this Every time I see someone else in every place, The product is physical marketing. It is very much needed. Then its content How does it work? In every place here How to be beautiful is actually a strategy Should be made. Those who physically sell How big of a boost are they going to get? Selling product. And I say B to B. I say B to C, no matter what you say. Where is the problem with content again? It happens when you don't know who to make it for. How can I make it in that place? No matter what I do, if I am personal Brand Bill or if I am a business I want to give you something, brand bill. One take for our audience.

41:46 This whole game of brand building It's actually based on one thing. And that is trust. How much do I trust another person? Nafiz I will take the land from my brother. I Trust. I am content with Nafis Bhai. I will learn creation. I Trust. Sajjad I am a brand from my brothers. I will take the consultancy. Content creation I will do it. I trust him. Look at me. After starting a brand consultancy with His results will come. He will find out later. This is a big journey, finally. He could really know what was good or bad. But Atlist is an edge for our business. Even if it's just for the lead, you have to trust him. It would be that yes, it doesn't seem fake to them. People can be talked to and that trust is there.

42:34 How can you do this when you're already ready? You've answered so many questions so far. I just said that, turning it around a bit. I'm saying if you want a personal To become a brand means you need to be human. Will trust by watching your content Again, if you think your business People will trust it, that is, it will be a Brands will think by watching your content. Maybe you just don't come back to this place. When did you first feel trust in your life? Who was the matter coming for? Now if we could decode that, How can I create the first trust in life? How did you get transferred, Mom? I believed you, mother, what were you doing that made you If I believe it will come back to me, Can I use it for the brand?

43:20 I can make such a connection. My audience and my customers With an unbreakable trust of meaning Transfer of Trust is a brand I won't say it out loud, I'll say it very simply. I'm giving it to Auntie when you Did your aunt tell you to drink milk every time you wanted to? I don't have to pay that much per liter. Undoubtedly, you would never say this to anyone. He sees to it that every need arises. It was going to give you something. Going with value, going with value He was going but was not taking the return. When a business is in the same way Without will continue to benefit the audience. Taking even. Now someone is saying, "Brother, I am" So sell clothes. I would like to tell my audience Should I continue to give away free clothes? Brother, it's me. I sell groceries. I am free to the audience.

44:06 I will continue to deliver groceries. Are these actually physical products? You don't have to pay. To do it like a mother It won't happen. One thing you can do from now on. Providing can help your audience Value. You can educate him. Like we are Umm Kassam Poppy, right? Your words. If I say he is free in Premium Force? Were you sending free mangoes? No, not at all. He was just saying which fruit we should get when. Good for us or has any medicinal properties This plant of ours is good for us. We listen to a person's voice. Listen or listen to Dr. Jahangir Kovid What have we become so weary of listening? We are connected with him. Don't take money from people, give me benefits. Giving and that is only possible What do you get in exchange for content through content?

44:53 He could have given her something without taking money. If you pay your expenses but You value him. An unshakeable connection can be created. You Don't say one thing that many times you will catch. There is a big myth in business today. I will bust. If you do B2B, what does B2B mean? Business to business. You are doing consultancy. You are a bit of a fool. Her I mean, hire another company for your consultancy. Taking. So the model is B2B. The fun part about Bt2B is that Yuri doesn't need followers. Let's say we have 1.5 million in Two Senses today. There are many subscribers. Yes, right, many people might think that's right. I have a B2B business, so I I think I need a lot of followers. Absolutely if you have 1000 followers.

45:41 1000 baht for true followers not bots not this Doing that is wrong, doing it unnecessarily, with wrong content. I brought them by clicking on the audience. No, they genuinely care. If you have 1000 followers, trust those 1000. Your income is bound to come from followers. I Let me give you an example. Will leave an example. No. I have a student. The student is probably a CCP one-biter. Its student fitness industry Semanthi is quite handsome. Amount of income. Just training. I mean, those are the trainers who do consultations. It does. Right? Alhamdulillah for him. I don't have 500 followers on Instagram. But he Almost six earns income. It means six. Near Figueres

46:26 Almost means through Instagram. Nothing interesting just comes through. He doesn't even seem to have 200 followers, let alone 200. Is the follower steal because of the message he gives? Go straight to the target audience because Algorithms are so much better than algorithms. I don't need it if I get good content. Funneling to the exact target audience Okay, today we'll talk about funling. We can talk about that somewhere else. If the funneling is proper, then Imagine 200 followers, money is bound to come. If only he had 200,000 followers today. First of all, the charge he makes is the charge. Otherwise, the charge would have been double, it would have been times. The right would grow even more like when I Consultancy is what consultancy is.

47:13 The charge is a little high, a little high. Because I see a lot of that. Inquiry comes, this is fine, I am very Limited number is a consultancy. Right? So what I mean here is Being one of those who do B2B The idea that maybe I have a lot Need followers? No. Now then, you You can say that those who do B2C but your Low follower count. So in their case Did I get caught? Then I The end. I'm a cat, I'm a bit of a nerd. Or mine So, okay, brother, I understand. Yours What does follower mean for BTU? What will happen? Btu What will happen? What about Btu? That one time before that I didn't say you were a busy man. How do you create content when you don't have time? You will make many like Sajjad. How can he do business?

47:59 There's a trick to this, it's called Two word batchwork What is the batchwork thing? Let me explain a little bit. I'm a Toussaint podcaster. Let's say we have a Toussaint podcast. I used to do this, but now I don't. What were we doing when we were in Rajshari? I would shoot several at once. Two days in a row, three days, just three days of nine. I used to download episodes because I was in Rajshahi at the time. Then we would book three Three days of nine nine episodes for the day Now we don't do it like that, now a little less. Dei Butt Batchwork is like what it is today. We are also filming another podcast episode. We'll do two more the day after tomorrow. Now, a little bit. I'm going to be flexible in the system now. It's coming, but you'll be like me in a day. I'm slowly getting busier now. More of my venture this or that.

48:45 Consultancy I am the first. I wish I had a little more time, now I have even less time. What am I going to do in a day or ours? GMB means Grow I Have an Agency. My Brand Agency is ours. How do we treat clients? They only give three days to everything in a day. They just skip research and do everything. Gives us two to three days a month So what do we do? We use a batchwork system. I shoot everything together in one day. If I do, what will I do with the scripting once I shoot it? Together means we will do it at once. Scripting is one or five scripts. Research five at once. Research five at once. What will be the title? What will be the description? What will happen to all the batchwork, one by one, not one by one?

49:30 Like I thought of the concept first. I am talking to you, Trust. I have a one-off executive. I have given instructions that you should be at 10. Coming up with the concept I am here talking to you. Maybe I'll take all of them. I'll give them a direction from there. I can give it like this, like this, like this. It is necessary to create such a system. Outside the system you are contentionship which Saying it won't be possible or whatever. So if you do batch work then it will be What are these, we go a little further in dead? I'm just in our boot camp. I'm taking a shortcut and saying, "Find it on YouTube." You can find out that these are many things. You can also find out how to batch on YouTube.

50:15 How to work, what to do or We have free news. Related there too we can discuss or we More tricks with these for you. I'll share a few things today. Whatever you say, if you do these things, I think that will give me some hope. I was talking about confidence building B2. So say B to C and I am content. I'm a creator and whatever happens, let it be mine. 1000 followers is our audience for so long. They are already listening, you deserve it now. Please share some tips that Let's discuss some tips please. I'll share what they mean right now. Inshallah you will start getting results. There is something, there is a lot, I'm saying it's already ready. But there are many things that I don't understand. We can tell these point by point.

51:02 Inshallah, the first thing that is happening is a myth. The myth of follower count and subscriber count Counting matters means the more I have The more followers and subscribers I have, the more views I have. The algorithm will favor me, bro. The algorithm has nothing to do with you. Many people will write this in the keywords. This will put keywords in the title. Where do all these stupid strategies come from? I don't know what to do, no offense to you. Anyone is completely wrong strategy, everything. Wrong Strategy Let's come to the first strategy. Number one follower count subscriber Count Matters, I am your example. Give us one of my friends, he is Also my clients. With a smile If you search, you will find Musta Islam Mutasin. He teaches Islam and English. O Zero

51:49 Brother Zero is starting with subscribers. Zero. We were guiding him. Very I am guiding lightly. Right? How to do it Light means it's guiding fairly well. And Is he telling me how to do it? How will it be? I can't. I can't. I can't. Just do it. Just do it. Her Today, I have three or four thousand subscribers. It's been three months since they posted videos, and now it's happening again. Will you start giving three or four thousand? Subscribers have become a video It's been 40000 views, okay? Subscribers matter, followers matter. Why didn't you count the matter now? You can say that, and that's why you gave a shout out. Okay, tell me, yes, I said that. Oh, I forgot to shout. I forgot to give the shout out I was supposed to give. I just remembered from my profile.

52:34 Where I have fewer followers From there, I was just saying, "Hey, good job." I was sharing a Facebook video again, not even UT I forgot that in his UT video Imagine Mr. Sajjad Ahsan For example, you also give me less content. That was my personal channel. Starting from that, I remember a few hundred Subscribed means subscribed There was something like this, meaning there was no video. That is, someone might have given me my Gmail address. I'm subscribing to Yata and nothing else. Well then, that seems to be the first video. Plus that one. First Video First Video Plus

53:21 The second video looks like 8 bits, the third one looks like Butt's like in the video too Who Let me just say that in the video, 60 70 is like this. I'll just tell you something. It may seem close and it seems like every week Please provide one video each. I'm talking about the last year. Imagine if you gave five videos. And now, one video every week. It would be no accident, as I am a muster. I was saying, "You'll see if I see her." I said it today from the channel. Inshallah if I get an email from his channel One or two videos go consistently. InshaAllah, he will reach 1 lakh in 2025.

54:07 I should not say subscriber. InshaAllah it will happen, InshaAllah it should happen. Sin Him So How He Is Bin Inshallah It The proof you see is from 25-26. In January, you said that brother. No matter what happens, I'm the one who did it. With Two Senses, I see and do. I'm doing it with myself, how many channels are there? I am opening Two Senses, I am opening it, brother Sajjad. It's funny because we have another me and another Say things. I didn't just continue in 2025. Okay means bad is okay. I think so. Now 7000 8000 something subscribers It is sitting there. So let's do one thing. 2025 To finish, you challenge me a little. Give it. Tell me. Shall I challenge you? Definitely do 100. Minimum 100k.

54:53 By the end of 2025, God willing, 200,000. Thank God. If maybe your proof I would be happiest if I had 200k. I will. Happy I am the most 200k but this I'm not very driven by 200k numbers. That's why I'm saying 200k because I know how much. How to grow your business when you have numbers How to grow a business with a possible 200k That will happen too, brother. You know the formula. I actually said no. I am in this place now, a few things. I'll say a few more things later. Inshallah, what should I use? I will tell you a little about the system, God willing. I use Google Sheets. Google Calendar I use it. Google Tasks is a very simple system. But not complicated software.

55:39 WhatsApp ClickUp for Task Management Spendy is my financial calculator. For. And I use some AI tools. I am saying them. We are with AI. We will invest more and our dedicated Some sessions that were previously in a boot camp No. How do we do that with AI now? Can I create content and what is its utilization? Will be. Can you name a few names now, Atlist? Yes, of course. I mean what is currently I am using it now. Butt is further ahead of me. What else should I use? I am currently a regular. Used by Chat GPT Grok Perplexity Gemini man these few Things I do regularly No, I don't know. I really like the food here. My favorite is a terrible choice. I'll just give you an example.

56:24 The company just messaged me. Brother, I let three of my employees in again. I brought in five employees, three employees came in. I gave it because they understand what they are How are they behind just because? I could have done it in the content. That day I had a meeting with a company. They knocked on our door for a consultation. So the owner of the company is you, me, and we. I know, yes, he was our friend at some point. It was very funny that he was on the podcast. I was expecting him at the meeting. When I enter, because Sajjad Bhai is saying that. Will Sajjad be there? My team is asking. He will have Sajjad Bhai and Making Bhai. So I entered and saw this, this, that. It's not the boy, it's another boy. Who is this? So I then saw that he was familiar with

57:11 Actually one of the contention boot camps Student. Okay, in marketing at that company. There is one that I understand. Funny The question is why am I saying this? Funny The thing is, when I want to know what it means, I wanted to know how you like your product. Is it selling or not? I read their social media content. I went to see. I saw that boy, so he's actually that guy. The company has become a face and he is like that. Funny content is made funny which is funny I will hook people by buying the content. I'm watching, like, manot. If this is an investment, it's that brother's boot. Joining the camp if his company If a decision is made, it is for the company. A serious investment. And if this

57:57 This brother does it himself. One of the best choices for career "Because you just think about it," he used to say. That I am a marketer I am an executive, please hire me. I am doing this and that. Versace is now Just show proof of work. This is me. I did it. We used to create this content. Results are coming, I mean, I'm having fun thinking about it. I get that there were a few students who Is it finally time to question the hand? There was one of them who used to hang out. Something Something Inshallah your result You will get some of these things, God willing.

58:42 If you use things, what do I use? I said that I use AI and What I use for YouTube Tools that are Vid IQ tube body end What are the view stats for this at three o'clock? There is something there, I think the color is showing something. Is there anything that the SEO score shows? What tags mean different things differently Overall, how is the color of it? Video comparison means all these strengths. See, yes, title strength, see everything. Let me capitalize my title. It happens that when I am there, I am in the title. I make them when I think about them. If the green signal is given, then I say that Yes, okay, the title is okay, so it's me. Again, for my clients sometimes Let's do whatever they say because they always

59:29 I want to give you the keyword, brother, the keyword is you. Don't put keywords in the title or description. In the first paragraph There are many misconceptions. That's it, I told you what tools I use. Okay, what should we do? To create a content calendar system It will happen if we are busy. In case we will do a batch system What I was saying earlier is that we do things together. I'll do it. I'm done scripting. We'll shoot them together, then I'll do all of those. I will take the footage and give it to the editor together. Yes, if I don't study, my team will be a team. The matter is being handled by the UI. If you have money, if you have time, if you don't have time, If you don't have time, you have money, spend money. If you don't have money, you have time.

1:00:15 Timer Year Then you use the skills I have. I will say that there is no shortcut other than these two. Brother, hard work is actually a shortcut. I mean, my teacher is speaking. The ecosystem that I was telling the team about is this If these things are given in the fire, If the team doesn't learn, they'll just guess. There will be and you will understand the misunderstanding and geography I will understand and you will say yes, brother. You are right because this system No one else in Bangladesh teaches like this. Unfortunately, that's what I was saying when Any footage I have, any footage we have Always hook any video, any content Is important Headline important The first line is important so don't say that A marketer, David Ogilvy, seems to be saying

1:01:02 The point is that if you spend one dollar of yours I think marketing or something or something Headline or 80 cents on every dollar goes What should be in the headlines, the title. It means copy means stop in our language if I mean, I think about the sequence first. I'll do it, what's the concept? If it's fun, I'll do it. If the concept is repeated, oh my god, it's so funny. Concept If I am in love with my concept Let's read, the concept must be very good. The title is becoming number one, number two. Must be a jos, clickbait can't be clicked You won't be able to get very far with us. I swear it's legit. Does that mean that within some content Yes, but it's just to show people. You have to bring it and the thumbnail.

1:01:49 The important hook is very important. First three seconds First 10 seconds How much I mean how much I want to do Right, that's one thing I say, AV. Seconds of footage have to fight for its life. I repeat the words again, AV second off. Give an example of footage Fight for its life I have a younger brother, his name is Q. I used to make videos as a child a long time ago 2021 In 2018. So when Sam was making videos, he was a The video became very famous. Omegle video. If someone searches, they will still find Omegle. This With that, he means he has a breakthrough. So Omigal Give me the video when you're making it. He says, "Brother, you should do some QC." What does QC mean? Quality control Give it. Just look at what I'm going to do. So I I'm saying this sounds boring.

1:02:34 The parts. This part is so short. That Part cut. Shovel it and bring it here. Income. I have a theory that starts with Banger and with banger. So very much There will be something funny at the beginning. Some of the funniest stuff will be at the end. And There will be a semi-banger in the middle. So I said cut this much. Think that 15 I'll take a second of footage and put it in five. I want to bring five seconds. No Brother, brother, please don't do this, brother. Meaning Someone is getting attached. It's hard. O Time-lapse footage. Editing. Then I say cut it. So he eats a lot of food. Gone. Then it cuts. After cutting Now it makes sense. So something Some AV footage has to mean AV seconds off. Footage means a fight for existence. There has to be a reason why I am here.

1:03:21 Its system is what we call values. Per second. I say it again, values. Per second. How much do I spend every second? I'm giving value, it's now a game. Everyone Digital marketing or talk about it They are saying, "But how much time do I have?" Giving value is what matters now. Doing it because people have less time right now. This is what can be done after that. I am a pro for those who are in business. I give tips to those who are doing business. So I want to do influencer marketing. Tell me a shortcut, it's bad for me. But it's good for you to collaborate with Nano Influencers Nano influencers have higher returns Why are you pointing your finger at me? You don't come here for consulting. To you Not going today. Oto Nano Influencer

1:04:07 Don't fall into it. That's macro. Influencer. Nano Influencer Those who have 1000 to 10000 followers They are considered nano. Influencer. So nano influencer If you can use it properly, You have to know how to do that thing. You can consult with me when you Someone came before our shoot today. You know, and for that we have Nano and I will work with micro-influencers. You Go Macro Inform What to do with it when you do a macro? Many people know him, so it's your expense. One thing to keep in mind is that it will go too far. No, you have to stay consistent. Even if you make a stupid video You have to be consistent, it means you're making a stupid video.

1:04:53 Giving value means of course you mean it. He gave his best, but the word is that I told my sister about her. Are you trying to be consistent? Six can be out of the way. Like Machine Pass To make the meaning a little nicer, it means that we You saw an episode of a man. We've done the episode, you'll see later. It's going here as a reel, it's going on TikTok. Here is a short video clip of it, 10 You have a minute clip of it again. The version will go, this is the audio version. Our podcast contains various Audio platform yes we are somewhere in those I don't upload, my team only uploads. We have our manager to supervise.

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