0:00 So, most people who try to learn AI copywriting spend months just watching videos, taking notes, and practicing copy in a Google Doc that nobody will ever read. And then come 1 year later and they are in the exact same spot. They don't feel like they're actually any better and they're no closer to actually making money with copywriting. And the reason isn't about intelligence. It's not that they're not smart enough, they're not trying hard enough. It's simply because they're not following the proper system. So, in this video, I'm going to give you the complete method to mastering AI copywriting within 30 days so that you can feel confident enough to go out and get clients and actually get them results. All that even if you have never written a single piece of copy before. And of course, let me show you that these things are actually working. The other day, I woke up to a text that said this, "Yo bro, hope all is well. Just want to let you know I reached my first 20K month and a lot more to come. Working with a few new e-com brand." And then the e-com brand is doing north of
0:45 $25 million per month plus of course the biggest info guy in the space as you know as well. Some of you guys might know who this is anyways, but he's just cracked his first 20K month. Somebody else I was talking to said that this month is going to be their first 10K month. So, maybe I'll get them on the channel here soon. And he also said, "Yeah, a new agency which should be doing 5K per month." So, he has a a new agency that he's working for will be paying him $5,000 per month on top of that. Then somebody completely different is talking about how they're going to hit 7K per month by the end of summer they are on track for. And I want to assure you that none of these people sat around for a year or 2 years just practicing copy before they went out and got clients. They practiced copy for maybe a week and then got clients that next month. So, if you're ready to actually learn and move fast, then that's what I'm going to show you here in this video. So, before we get into the specifics, I want to give you a bird's eye view of how we are going to
1:30 handle this 30-day goal of actually mastering copywriting. Because one of the biggest mistakes that beginners make is they treat copywriting as an academic subject. They act as if there's a certain amount of knowledge that you have to accumulate and only then are you able to actually do anything with it. When in reality, that is backwards. Copywriting is a skill. A really good saying that I like is copywriting takes a week to learn, but years to master. So, you don't really need to necessarily master it. When I say you're going to master copywriting, I mean you're going to be good enough so where you can actually sell it. At the end of the day, if you're making money with copywriting, you know that you can just get better as you're actually getting paid to get better. So, here's what copywriting actually is and means in 2026 specifically. Because at its core, copywriting is literally just writing words that make people take actions, whether that is to click a button, buy
2:15 something, or go and look at a certain page. That's it. That is the whole entire job. Now, there are also lots of ways that this skill gets applied. There are emails, landing pages, entire funnels. And more specifically as in recently is creative strategy, which is writing the ads for e-commerce brands. And not only writing them, but also looking at the data and figuring out which ads are going to perform well next. This is by far one of the highest-paid applications of copywriting in 2026. I just showed you all the proof right there. Most of those guys that I showed you who are absolutely crushing it have pretty much all creative strategy clients. Some of them who do have clients that are in the service-based business have creative strategy clients as well. Here's the other new thing that changes copywriting in 2026 is that AI has changed the entire game. A few years ago, everything would have taken way longer because it was all manual. Research would take forever. Writing would take forever. Coming up with ideas and plans would
3:02 also take a long time. But AI is able to compress all of that. With the right workflow, you can research a brand. You can come up with ideas. You can write all the scripts in a fraction of the time that you were able to. What used to take people all day will now take you maybe 1 hour. And it's because of those two main things, creative strategy and AI, that people are getting clients within the first 30 days, 60 days, 90 days. So, there's four things that we're going to go over that you need to do within the next 30 days to make this work. One is to learn the basic fundamental skills of copywriting. Now, I could just give you a copywriting whole entire course right here, but that would probably take me 4 hours or 8 hours. But luckily for you, I do have a 4-hour and an 8-hour free copywriting course here on this channel where I do go into all the fundamentals and all about actually getting clients, all these specific applications. We break down copy for a very long time as well. But this is essentially where you're going to want to break down ads, write
3:48 ads, and just understand what makes a piece of copy good. I know it's very vague advice right now, but we'll get into the specifics here soon. Second is to start building your swipe file. This is where you simply train your eye by studying real pieces of copy. You can just be scrolling Instagram and you come across an ad that you genuinely find interesting and really, really works for you. And then you might just go to a Google Doc, break it down, and then think of what other things they might be able to make ads about. Then you could just go to Facebook ad library, search up that exact ad account that you found, and then look at all of their ads. Most beginners are going to skip this part and that's exactly why they get stuck. The third thing is to understand creative strategy, not just words, but also data as well. Because it's great to be an awesome copywriter, but if you don't understand the data behind your copy, you're not going to know what copy needs to be improved, what copy needs to be built upon, which working, which not
4:34 working. All creative strategy really is is it adds an element of copy, which is feedback. You're getting feedback from the market in real time, then you have to take that feedback and make informed decisions on what your next ad is going to be. And fourth and finally, I suggest apply AI to everything that you do. But of course, the one warning is to just not make everything that you're doing complete AI slop. You have to do it in a very tasteful way. So let's do a deeper dive into each piece. And the first piece is going to be your fundamental learning phase. I'm not going to lie to you. You're not going to be able to get a client on your first day if you just don't even know a single copywriting structure. So I'll give you a very quick crash course and then point you in the direction where you need to go to actually get a deeper understanding of this, which is of course the free courses on this channel. But on top of that, I also have a free copy starter kit that has everything you need from swipe files that's already created for you. Tons of ads that you can go and
5:21 look at also dozens and dozens of other lessons and tools and resources. That's for free down below in the description. So there are a handful of core principles that you're going to need to know if you want to start copywriting. The first one is to understand about the hook. The hook is possibly the most important part of any piece of copy because if the hook is bad, but everything else is immaculate, it doesn't even matter cuz people are going to swipe away anyways. To make a good hook, all you have to do is interrupt their scroll. You you to disrupt the pattern. Ask me be that feels different from their feed, something that they would actually watch. The next thing is the angle. For example, the same product could have 100 different angles to it. Let's say you have an energy boosting supplement. You can take the focus angle where somebody who's focusing on cramming for their next test tomorrow, or you can take a different angle, which is somebody going to the gym and lifting heavy. Or you can make it a solution for
6:06 exhausted moms with newborns, for example. This is the same product, but completely different angles. Next, finally, last but certainly not least, is the CTA, the call to action. This is where you tell them what to do, whether it is to go do some research, go click a page, or go and buy something. It sounds simple, but people mess this up so bad because they're often too vague, they're not specific, and they don't give very good reasons as to why somebody should take action. For example, if you're telling somebody that they have a 51% off sale right now, then that's another reason they should go and watch it. Or if you say you have the 51% sale right now, but it ends at midnight, then that adds some urgency. Or if you say the next 100 orders are 51% off, that's a different type of urgency called scarcity. So, that's the fundamentals, that's your crash course for today if you really knew nothing much about copy,
6:51 but it's all useless unless you are actually watching it in practice. Now that you have the lens to look at copy with, you look at the hook, you look at the angle, and you look at the CTA, now all you need to do is study tons of ads. And this is honestly so easy to do. And it's easy to do because I have distilled tons and tons of brands right here for you. I'm going to show them here on screen. We have apparel brands, supplement and health brands, men's products, EDC/accessories, home and kitchen, beauty, pets, food and beverage, sleep and recovery, and that's all. And there is like five to 10 to 15 different brands in there per category. And all you would really need to do is go over to Facebook ad library, type in the title of one of those names, and then you can go to their full entire page of ads. You go there and break down all of those ads on each one of those pages, and you're going to be a great copywriter and a great creative strategist just because you are watching
7:37 to see what the hooks are. You're watching to see what the angle is. Who are they targeting with each of their ads? And then what are their CTAs? What are their call to actions? Now, that's how you can go and build your own swipe file by looking at all those brands, but you can also just naturally build your own swipe file by just looking for ads. If you're on YouTube and you don't have YouTube Premium, first of all, I don't know what you're doing. Second of all, if you don't have YouTube Premium and you're watching the ads, then go save some of your favorites. Just take the link and save it into your notes on your phone. Same with Instagram or Facebook or wherever you hang out, you're going to see ads. And part four is simply just starting to understand creative strategy as a whole. So, we need to talk about something that most copywriting courses and creators are going to ignore, which is the numbers. Copywriting isn't just letters, isn't just writing, it's also very much about numbers. So, I figured instead of just sitting here and trying to teach you and tell you what numbers do what, I would simply just show you. So, this is a very simple ad account
8:24 example. Right here you see what the spend is, you see some of the other stats here as well. So, first stat you have is ROAS. This is the return on ad spend. If you spent $1 on this ad, you would get $2.22 back on average. And that is what that number tells you. So, all of these are a positive ROAS. Although, some of these are definitely way higher. For example, this one is a 3.2 return on ad spend. Next you have CPA, which is cost per acquisition, which is how much money does it cost in order to get a buyer. $46, that's not good or bad, but if it's a $1,000 product, then that's really good, obviously. If it's a $20 product and it takes you $46 to actually get somebody, then that might not be the best unless there is some sort of longer sales cycle at play. But, that's for another day. Then you have the CTR, which is the link click. How many people who watch
9:09 actually click the link? That tells you how good the CTA is. And then right here underneath these tags is the hook score. If it is a video, it tells you how good the hook actually was and it gives you the hook score based on a couple of different factors. So, if we look at this, we see that a lot of these are static ads, meaning just photos of ads. And then some of these are actually videos and these videos are called UGC ads. They're user-generated content. This is where you have an actual person come on and talk about something. Sometimes there's AI UGC ads, which is just an AI person coming on and talking about things. People still buy from those as well. Then you have a founder UGC ad, which is what these are. If you were to watch these videos, you would see that this lady right here is the founder, and she's explaining the product and why she even started it in the first place. So, next is interpreting the data itself. So, when we look through these, we could clearly
9:55 see that this one right here has the highest ROAS, and it's just a picture. The picture is of the soap, and it is a Mother's Day gift. Interesting. Maybe we'll look at the lowest ROAS one as well, which is this one. Again, just a picture. French milled magnesium. This didn't exist till now. Now you can really, really see how one of these photos isn't really the best, and the other one is way better. I mean, look at this compared to this one. This one's like looks like you made it with 3 seconds on your phone, whereas this one looks a lot more professional. Of course, now that's not the determining factor whether this one is working and that one's not, but still, it's something that you can point out and kind of see. And the next thing that might jump out at you is that this one also has a very, very good return on ad spend, and it's a video, too. A 2.48 return on ad spend. So, what you would do now that you have this information, you know what works and what doesn't work, you basically take the best stats out of each category, and then try to
10:41 combine them. So, if we look for the one with the best hook score, it's actually this one. This one has a great hook score, but not the most return on ad spend. So, what would we do? We would try to use the hook, whatever hook is in this, inside of the one that already has the best ad spend. Then, this one actually has a really good CTR as well, and the CTR is better than the one that has a really high ROAS. So, we might figure out a way to make that CTA and turn it into the one who has the highest ROAS. These are just really small examples, where I'm not going to get too deep here, but this is a very, very simple and easy way that you can just look at the data, see what's working, what's not working, and then use all of that to come up with the ideas for the next batch of ads. And that is all a creative strategist really does. So, let's put it all together. In your first 7 days, you're going to be learning the fundamentals and the strategy behind copywriting. This is very, very easy. All you really need to do is look
11:27 through some of the resources on this channel in the free courses, look through some of the resources in the free copy starter kit linked down below, and you're going to be there. Easy. If anything, it should take you a weekend and not an entire week, but I'm being nice to you. Then the next week, week number two, you're going to want to apply the things that you've been learning. You're going to want to practice. You're going to want to write your own copy and understand it. Next week, which is week number three, you're going to actually start applying for creative strategy gigs. People are posting tons of creative strategy gigs. They are looking for people, even sometimes juniors, who they want to build up and learn and grow with their company. And also through doing this, they're going to give you test projects. They're going to ask you questions on the application that will actually force you to learn and grow. And finally, on the last week, the last few days of the 30-day plan, you're going to want to go off the feedback and iterate on what you're getting. So, you're putting out the test projects. You're actually doing the copywriting work. You want to either
12:12 find another copywriter who is farther along than you, or you want to ask the people who have been looking over your test projects how it could have been better or what they actually saw for a little bit of feedback. This way you're going to get so much better in such a short amount of time. 30 days is all it takes and you're going to be phenomenal at copywriting. So, apply what you learned here today. Don't wait until you feel ready, and I'll see you guys on the next one. Go watch some of the other videos and free courses here on this channel. Peace.
