0:01 hey it's eban right here in this video you're about to learn an important part of the sales process for more advice and tips to help you in business make sure to click the link you see in this video or go to eban pan.com and by the way it's not money that you're after anyway right here's the secret right just between us the reality is that we're not interested in money for money's sake we only want money because it buys us things and gives us power which is really about security what we what we really want is to learn how to get the ability to get money anytime we want this way we have real security that lasts now you might have heard of a guy
0:47 named Abraham maslo and you may have heard of his work and the most famous part of his work which is called maso's hierarchy of needs and it's usually drawn as a pyramid and what maslo figured out is that we humans have different levels of needs that we go through and as we get these different levels of needs met a new level of needs emerges in other words we're just not satisfied we finally get the thing that we think we want and then all of a sudden we want a different thing we're greedy okay we want more that's just the way that we're built now turns out that our lower levels of needs are what are called deficiency needs and they're usually driven by fear and lack and these are things like we need
1:34 to survive if our survival is threatened we literally turn into animals and we go into fight or flight we want safety okay so we don't want to be attacked uh we want to be in an environment where we feel like we're physically safe and we like security we like knowing that things are going to be okay in the future right so that we can survive and be safe into the uh into the future and if we have survival Safety and Security in other words if we can just make it if we can live and not feel like something's going to uh hurt us or kill us well then a whole new level of needs starts emerging next we want things like relationships and love and affection and
2:21 you know we have this this real need for those things it comes up if we don't have them we don't feel complete and then once we get love and affection and uh sex and so forth then a new level of need emerges where we want to start expressing ourselves and we want to start being our our own individual and then after we get our survival and our security needs met and we get our love and affection and relationship needs met and then we start becoming ourselves right and we get our individuality needs met then a whole new type of need emerges right we stop doing things out of fear and out of lack and out of insecurity in a new type of need called a being need emerges that's what
3:08 maslo called it is being needs and the most interesting one that emerges is self-actualization you've probably heard this term a lot of people like to uh use it most people don't really explain what it means therefore most people don't know what it means but self-actualization is when you get to the point in your life where you're no longer afraid and you are operating at a very high level of Effectiveness and power now wouldn't that be nice if all of us got to that level where we were no longer afraid of the world and of reality because we had all those needs met and now we could actually become our most powerful selves right so how do we
3:57 do this well the the way that we have to do it is we have to get our lower needs met first because if we don't meet them our fear and our anxiety and all of these other kind of animal level drives all right and all these old brain drives are going to keep distracting us keep tripping us up keep confusing us and keep our um keep our hands off of the prize so when I say here that it's not money that you're after it really is true that it is not money that you're after and the proof that I have of this is that I've now met and interacted with many millionaires I've actually uh
4:44 either met or interacted with or talked to uh over a dozen billionaires now and I've noticed one thing most of them right and essentially all of them don't have all their wealth in money they don't have it in cash they've got it in something else and so at the higher level right what happens when we actually get these lower needs met and we figure out how to create value and become financially successful we don't just put it all in cash and stuff it all in the mattress okay that's what poor people who are paranoid do when they get their hands on money we do other things with it so underneath our drive to get money we usually want security all right and we we want security that lasts we
5:32 want to make sure that we can take care of ourselves we can feed ourselves we can clothe ourselves and then we want security for the people that we love okay we want security for the people we have relationships with security for our families we want to make sure that everybody is going to be okay now what I found is that once we actually get those needs met right once we make enough money right we create enough value and we get enough value in return in the form of money to meet those needs and we go okay now I understand all kinds of amazing things happen to a person okay when we we get up there into self-expression and self-actualization and we're not just kind of selfishly hoarding and trying to get for ourselves this is when human beings really become beautiful this is
6:18 where they become admirable this is where they start doing things that really inspire all of us and deep down we all know that we could be one of those people and I think we all want to be one of those people that reaches those higher levels but if we want to do it I think we got to realize and we have to admit to ourselves and everyone else that it's really not money that we're after yes in the short term if we had some money we could pay our bills we could uh get rid of some of the Urgent painful things that are around us and we know that but that's not the end game and if you keep focusing on just getting money in the short term it's going to keep your eye off the prize of figuring out how to build systems that do it in the long run so keep that in mind as we dig deeper into this program and we learn how to create money quickly that
7:05 it's just part of the equation and what we want to do is use these lessons to set up systems that uh create value and bring us money so that we're actually creating security that lasts
