0:00 This video is a complete masterclass on cloud code and search engine optimization. We're going to be going over two strategies that I have used to earn over half a million dollars on the previous company I sold, generate 50,000 clicks every single month or 1,500 clicks every single day. Took me four to maybe six years to learn this kind of stuff. And we are going to be condensing it down into an hour long video. Now, you don't need to know anything technical in order to set this whole thing up because Cloud Code is going to do all of the heavy lifting for you. Now, if you guys are unaware about what SEO is, stands for search engine optimization, and it's the process of ranking your website as high up through Google as possible. So let's say somebody types in Toronto Plumbing Company. You want to be
0:46 as high up as possible so that you can turn that web visitor into a paying customer. And here is why it matters. Because if you look at the stats around it, 40% or four in every 10 people that search for a keyword like this will end up going to the first link on the page. Then you have 20% of people going to the second link on the page and then so on and so forth. It goes down dramatically. Today we're going to be talking about how you can get as many pages to rank as high as possible in the most, in the quickest timeframe possible. Why it also matters is because if you deploy the wrong SEO strategy, you're only going to find out it's the wrong strategy maybe two, three, four years down the pipeline and you probably don't want to waste that much
1:31 time, right? So today we're talking about four things. How you can find winning keywords. Not every keyword is created equal. You need to find the winners and rank for those. We're going to talk about how you can systematically easily do that. Then we're going to talk about on-page SEO and technical SEO. These are two sides of the same coin. On-page SEO is everything you write about your page. It's the stuff you write about, the structure, and how you publish it. Okay. Technical SEO is how your site is built. It's things like load speed, it's things like core web vitals, it's all the technical stuff that you'd otherwise have to learn. Now, just to keep in mind, some websites, like if we go to this competitor up top here, Homestar. These guys probably have an entire division of people doing on-page SEO and technical SEO full-time
2:18 for their company. What they are doing every single day, you could probably duplicate just with one person using cloud code. And I'm going to show you exactly how you can do that. And off-page SEO is essentially what the rest of the internet has to say about your business. It's also how much trust and authority Google places in you. Now, just before we move on to building out the website and going through it step by step, I want to cover AI SEO because this is blowing up absolutely everywhere right now. Everyone's talking about it. And here's my honest thoughts about it. AI SEO is essentially... the same as SEO. If you rank well for SEO, then you're going to rank well for AI SEO. It's really just that simple. And here is why I think that's the case. Because if you were to ask Google, ChatGPT,
3:07 Perplexity, or Claude, question, the first thing it's going to do is exactly what you would do before large language models were a thing. It would search for the answer on a search engine like Google, for example. It would pull out the listings, get the information back, and then serve it to you. So as long as you can rank well for SEO, you should also rank well for AISU. Okay, cool. So we're talking about two tactics today that generated me $500,000. The first one is blog posts at scale. The second one is creating service pages. If those aren't crystal clear to you, no worries. We're going to be getting into both of them extensively. The first thing is we actually have to create a website. Okay. So how we do that is through Claude code. Now, if you guys are unfamiliar with Claude code, no worries
3:55 whatsoever. I'm going to give you a 10 second crash course here, head over to the site, antigravity.google and download the free desktop application. This is a coding workspace. Now, when I say coding workspace, it sounds technical, which technically it is but you don't have to know a line of code you don't need to know anything technical whatsoever for this to work as long as you can copy and paste you're going to be totally fine Okay, so once we download this you're gonna arrive at a place like like a application like this and in the extensions tab you can search for cloud code and Install it once you've got both of those Set then you're good to go Okay The only thing we have to do to create our website is open a folder every time you have a cloud code project It always lives within a folder on your computer. So I'm gonna go ahead and create create a new
4:45 folder. This is going to be called SEO brief. Okay. And this is an empty folder. We got our parent folder. Okay. Nothing is in it so far. The only thing we have to do is add one file and that's called the Claude dot MD file. In this file, this is like, think about an analogy of you hiring an employee. You need to train them on what they need to do, how to behave, all the standard operating procedures. This is the same thing just for Claude to do his job properly. And this will also be in the description down below for free. I will have a link to my free school community. And in this page that I link you to, there will be this claude.md web app file. Just grab this whole file and paste it in here. and that's essentially it we are good
5:31 to go we have the building blocks on creating our website now keep in mind if you were to try and do this on wordpress or something like that you'd be spending like a freaking long time setting up hosting and setting up your DNS records and all that kind of stuff and then actually editing your site. It could take like four or five hours to do what we've already done in essentially a couple seconds. From here, all we're going to do is we're going to open up Cloud by hitting this icon and type in a prompt and it's going to build the whole site out for us. "Can you please build out a beautiful website for me with the following pages: a homepage, a index page for my blog posts, an index page for my service posts." And that's it. I'm going to attach
6:19 a screenshot down below of the design I'm looking for. Please clone or copy that exact design when building out the website page. That's it. We're building three pages here. If you don't know what index pages are, no problem. We're going to talk about it after it's built. And we also need to attach a screenshot. So typically speaking, when you build anything inside of Cloud Code, it's going to come out as AI slop unless you give a nice reference point. And that's where the site dribble comes in. It's free to use. You can type in something like plumbing website, click on the first link here, and then take a screenshot of this landing page right here. Oops. So we'll take a screenshot. And inside Claude, in order to attach that, we hit the plus button down here, upload from our computer. We will... Connect
7:10 that screenshot in send it off and it's gonna build the whole site. All right, and it just finished up We can take a look at the site by going over to the link right over here localhost Okay, usually there's a clickable link Once you click that it'll direct you to your browser and you can see the whole page built out just very basic site Looks pretty beautiful actually on the first shot. This is an index Okay, a blog index is where you have a list of all the blog posts you wrote. So So if you have 10 blog posts, it would list 10 over here. If you have one like we do here, it's just going to list one. If you had 100, it would list 100 and so on and so forth. So we've got the very bare bones of a website built out for us, which is great. There's one step that we need to do in order to make sure our website is optimized off the bat. And I don't want to
7:57 spend too much time on this because this is something that's technical that I'm going to break down very simply, but it's really important to go over. There's three types of website builds anytime you're dealing with clawed code. Okay. And this is just really important to be able to avoid right away. So the first thing is that you have something called static site generation, server-side rendering, and client-side rendering. You don't need to remember any of this. This is not super important past just like taking note of it, but we want something called static site generation. Let's think about it like ordering a pizza. You go into a restaurant and you ask for a slice of pizza. Static site generation means the pizza is already made. The person says, yeah, no problem. Here's your slice and you're off in 10 seconds. Next one is you go in to order the pizza and you have to wait for them to cook it. And
8:46 that takes time. The third option is you have to make it yourself. You go in, you want pizza, you make it yourself. You try and find where the flour is. It takes forever. Sometimes you can't make it. So So the reason why this is important is because websites function the same way. Google crawls your website and when they crawl your website, they will rank your website on Google and that will determine how high up the search engines you actually go. So this SEO all depends on your website being crawled by Google. If Google doesn't access your website or it can't find it or if it's not complete, you're never going to get ranked anyways. You could spend 10 years on SEO. It doesn't matter if you can't rank it. you're never going to get the results you want. And so we need static site generation. When Google goes to the site, it finds the page instantly. With the other version,
9:33 okay, it goes to the site, it waits for the page to load and build and takes time and it's not optimized. The third option, it doesn't even give you the site back. It just gives you nothing. And that can't really rank on Google whatsoever. So we need to make sure that we have a static site generation. And by default with the claw.md file that you're downloading below, it's going to tell, Tell Cloud Code to build this out of static site generation. This is a requirement. Okay, cool. So that's the only thing I want to point out right away. The next thing is we need to find keywords. If you recall, we had four different buckets. Finding keywords is the first chapter. Okay. Not all keywords are created equal. If you go into Cloud here and you ask it, give me 20 keywords for plumbing. It's
10:21 going to give you its best guess at 20 keywords. If you were to follow this, you'd probably be screwed. You're probably not going to get the right keywords or at least the needles in a haystack that you otherwise would want to find the winning strategy to rank really fast, to get results, to get clients, to get money and all that kind of stuff. This is not going to be your best shot at doing this. What you need is a standalone SEO tool to get this done. I have used SEMrush for probably four, five years now, and you can get started on a free trial. Now, once you start on SEMrush, you'll go to SEO. and the keyword magic tool. Okay. What this does is it helps you find magically keywords. Okay. That was kind of a dad joke, but we can just type in plumber
11:07 here. Okay. This is a root keyword, meaning that as long as it's going to give us back a bunch of variations of the same keyword with the word plumber in it. So plumber, plumber near me, emergency plumber, so on and so forth. Now here's why not every keyword is rated equally. Let's say you wanted to rank for plumber. That's awesome. There's probably 10 other million websites that also want to rank for the exact same keyword. And if we just type in plumbing on Google or plumber on Google, you're going to be competing with the world's biggest websites. Who's going to rank? Somebody who just started a website 10 seconds ago or Homestars, which has been doing this for 10 years and has an entire SEO team doing everything. Is it going to be the person that starts first or is it going to be
11:55 the person that runs Wikipedia, for example? You obviously know the answer to that question. So we need to filter these results down. We typed in plumber, we got a million keywords. That's great, but we only need a couple thousand or a couple hundred to make this effective. First thing is, is we want to choose a keyword difficulty of 30 or below. That means that the keyword by itself is not difficult to rank for. You'd have a shot at actually getting up the search engine rankings. Okay. So if you have something that's like a keyword difficulty of two out of 10, it's very easy to rank for you posting a blog could literally get up all the way to potentially rank one, two or three very quickly. I've had this happen multiple times. And the second thing is, um, The second thing is that we also
12:42 want to search for keywords that have at least a volume of 100. If something has like two people searching for it a month, we don't want to rank for that. And when we're going in through Claude, Claude doesn't even know how many search results these are picking up every single month. It doesn't know the keyword difficulty of these particular blog posts. And the last thing is, is the intent of the search. Not all searches are equal. Some searches are for informational queries. Some are for commercial queries. So if I type in buy Nike shoes... People don't have intent to read a blog post about buying Nike shoes. They have the intent to purchase Nike shoes. That's why when you search Nike shoes, it has all of these
13:28 e-commerce sites ready to sell you their products and services. Just like when you ask how much does a plumber cost, it's not like listing out, you know, like plumbing equipment for you to buy because the intent behind the keyword is slightly different. So we need to rank for e-commerce informational keywords. And now we've ranked, we've gone down from million words to 6,000 words. Cool. So we can now just go through this and find keywords that we'd actually want to rank for, actually create blog posts for. So for example, plumbing installation is a good service keyword. Hydrojet plumbing is probably another person's business. If I just search this up, yep, Hydrojet plumbing? No, okay, so this is actually something that maybe is another
14:16 service. Plumbob, this is probably a... This is probably something we don't want to rank for, okay? And so on and so forth. You get the point. We want to rank for keywords that are not people's businesses. They're not people looking to start their own plumbing company. They're keywords that people are interested in that could potentially become a paying customer. Okay, so we want to be very intentional about that kind of stuff. So other things, plumber, fix, shower, that's another one. Plumber, plumbing, drain, washing machine is another one. Ziki the plumber. Okay, if we just search this up, this is a plumbing icon. Okay, so this is exactly what you probably would not want
15:02 to rank for another person's plumbing company or whatever the case may be. So once we found these keywords, we can add them into a keyword list that we can export to have Cloud Code build up the pages for us. We'll send the keywords, click apply and create a new empty list. I already have one. It's called plumbing keywords and you can just add these right over there. We can see that I've added officially a couple more. So those are just a few keywords you'd want to go through and get a couple hundred to a couple thousand keywords that you can rank for. Sometimes it's not always easy to get winning keywords, okay? Depending on the niche that you're in. And here's a couple other ways you can do it. There's a questions tab right here that you can click. And these are great blog post
15:48 ideas as well. How long does it take to become a plumber? This is somebody competing with you. So you probably would not want to rank for that, although you could if you wanted to. How much does a plumber cost? This is a great keyword because these are directly... customers that are interested in hiring your service. So I'd select that. and so on and so forth. So you can go down the list with questions as well. Once you're done, you can add them to your keyword list over here. Okay. Last couple of things are adjacent topics. I would find the same audience of people looking for plumbers, just higher up the funnel. So if we type in, I don't know, funnel over here, maybe, and I'm just going to go with some arbitrary funnel here, but maybe this is when people are ready to buy your service, but you should be having blog posts for all of the above this before
16:36 they're even ready to make that purchase with a plumber to actually get their attention and get their foot in the door. Okay. And so adjacent keywords could be best water softener in 2026, tankless first tank water heater, signs you need a new water heater. All of these things can kind of capture your prospects before they're dogs in heat that want plumbing services immediately. This will help them come back to you later down the road. And then of course you can find competitors on SEMrush too. You can type in a competitor and see what keywords they're ranking for. Take those keywords, apply it to your own campaign. Cool. So now that we have the keywords, we can export these to Cloud Code. Inside the keyword strategy builder, we have plumbing keywords.
17:23 I'm going to enter into this export as a CSV file. And once we export it, we can load it into cloud code here. Cool. So I have my keywords here. Let's drag this into anti-gravity. and I'm going to rename this as keywords. So here's all the keywords that I have gotten so far. What we want to do is we want to turn each one of these keywords into an individual blog post. So we want to start ranking for those particular keywords. So now what we're going to do is essentially create our first blog post. Can you please create a blog post for me about plumber for low water pressure? That's the keyword that I want you to use. And I also want you to create a
18:13 keyword cluster. That keyword cluster can either be from common keywords in the keywords.csv file, or you can just make it up. Please add in images from Pexels and my API key is in the .env file attached. Okay, awesome. So there's a couple things going on here that we should be aware about. First of all, we have a keyword that we're creating a blog post for. We have something called keyword clusters, and then we also have images that we want to add into our blog posts. In order to get the images, we'll head over to Pexels. This is an image library just like this. We can grab plumbing images for our blog posts for free that we can use royalty free without getting
19:00 into any trouble using their pictures. We'll type in Pexels API. We will hit this API route right over here. And how do I get an API key? First of all, you have to create an account. And then second of all, you have to request an API key. So I will log in with my account here and we can just create Select a project name, all of this kind of stuff, generate the API key and you'll get it immediately. Once you have that key, it'll look something like this. You paste that into the .env folder. Okay. .env folder is just where you store your passwords, secret keys, anything you wouldn't want anyone else to see, which is ironic because you can see mine right here. And it just, the naming convention goes, whatever you want to call it equals. And then you paste the API key
19:47 right over here. Now we have access to grabbing photos. I'll show you what keyword clusters mean after I generate this page. Okay, sweet. So the blog post has been created and this is what it looks like. We have the images from Pexel. Okay, so it actually found plumbing images right off the bat. It generated the whole blog post and we've also included a keyword cluster. Let me explain again what keyword clusters are. So Traditionally inside SEO, instead of ranking just for one keyword, you want to rank for multiple different keywords on the same page. So here's what it looks like. You might have a root keyword like how to unclog a drain, and that's great. You can rank for that, but you'd be losing a lot of opportunities if you
20:34 didn't rank for similar keywords as well. So unclog kitchen sink, unclog bathroom sink, drain won't drain, slow drain sink, home remedy clogged drain. What dissolves hair and drain? All these kind of keywords you can add into that page. And so what you can do is now we can make, you know, one blog post or 20 blog posts or 100 blog posts. They all have a root keyword, but you're also ranking for all these secondary and tertiary keywords as well so that you have way more probability of surfacing on Google for multiple different keywords. Remember, on Google, you're not just ranking for one keyword. Like a blog post could be ranking for 50 keywords. be ranking for 100 keywords, a lot of which you might not even be aware of. But we want to maximize our opportunity by adding in a whole bunch of clusters. So
21:20 we've created the blog post, but I'm going to be real with you guys. This is crap. And if you just stop here, which most people do, you're never going to see the results you want to see. And let me tell you why that is the case. Okay. Let's read the first blog post or the first paragraph and then you'll understand why. In today's fast-paced world, maintaining a functional household is more important than ever and few things are as frustrating as blah blah blah blah blah. The point here is that it is so boring to read and nobody's gonna sit through this guide and read this whole AI slop blog post. plumbing articles are already incredibly boring. I don't know a single person that would enjoy a nice Saturday afternoon with coffee reading blog post articles on Google. Like that's just sounds
22:08 absolutely horrific. And if you want web visitors to turn into paying customers, we need to make the blog posts way more exciting. How we do that is we need it to sound more like you. So we need to train Claude on what you sound like, your voice, how you write, your tone, any stats your business has, real numbers, how many drains have you unclogged, how long you've been in business, your stories. If there's any anecdotes from past jobs or work you've done and you always tell other clients, you should... have that inside cloud so that it remembers stories about you and your business it can inject those personal stories into your blog posts also same with opinions and the most important thing is humor you need to have in my opinion humor you just need to have people that enjoy reading your blog posts so
22:56 here's ai slop and then here's what it looks like afterwards okay it's injecting all this kind of stuff making it so much more enjoyable to read. So that's what we have to add in next. So for the next prompt, of course, we need to add in your personality. We need to add in your writing style. We need to add in everything. Okay. So how we do this is you need to track down references to transcripts, phone calls or videos or emails that you've written in Gmail or LinkedIn posts or whatever the case may be. Okay. So or just passages online that you like. So I have these two LinkedIn posts here that I've generated. Okay. And I'm just going to copy this. And inside of Cloud Code, I'm going to say, please create a, and I already have this actually in my, in my project
23:47 here, but we have references. Where is it? Right there. Okay. And we have these files here on our humor. So Claude understands what our humor is, what our opinions are, what our stats, stories, voice. And so we need to update all of these files with our passages that we're going to add in here. and voice. Okay, cool. Please create these files and update them. And I already have them. So please update all of these files from these LinkedIn posts. Awesome. So we're going to pull it out now. And now it's going to understand how we talk, what our humor is, all that kind of other stuff. Now, if you don't
24:34 have anything like this, you can go to a reference like here. Okay. I actually came across this back in the day when I was starting to create blog posts. And this really worked well for me. I thought this writing style was hilarious. I've got 99 problems. I feel bad for you, son. I've got 99 problems, but humor ain't one. As I wrote those words, all I could think about was how embarrassed my 14-year-old son would be reading. So this is the kind of writing that I like because if I was to read a blog post on plumbing, if it was dry, if it was boring, if it was serious, all that kind of stuff, I would be gone immediately. Or I'd be on the page for the least amount of time humanly possible. If there's humor, if there's personality, I would enjoy it a lot more. So we can find a tone that we like and we can add this
25:19 in here. Please add this as a humor reference. So it's just finishing up here, but let's just take a look at the humor reference now. And you'll be shocked by how good Claude is at picking up your exact style of humor. So I put this in here. It said, plumbing is boring. Your job is to make it more fun. Every blog post should be funny. This isn't optional. So the opening rule, if the first 50 words don't land at least one dad joke, which this whole freaking thing is a series of dad jokes, or a self-aware wink or a parenthetical side, rewrite them. We are not a brochure. We are a guy at the pub who's had one beard as he's now explaining how the toilet works. works which is literally by the way exactly the kind of humor that blends this and our and our industry together okay so now we have all of these reference documents on how
26:05 we can create enjoyable content for other people to actually read the next thing that we have to do in order to revise this is one additional step and what that step is is we need to steal from the search engine okay so if i type in how much does a plumber cost Chances are what we want to do, okay, well, sorry, not chances are, what we definitively want to do is find the top three listing blog posts that are not like Reddit. So this one and this one and this one. There is something about these three blog posts that allow them to rank very well on Google. It could be the page length, it could be the keywords, it could be the images, it could be whatever. We want Claude to analyze the top three blog posts for the particular keyword, steal what works incredibly
26:55 well, okay? And then take the average of all three, which is the winning formula, and generate our own blog post structure based on that. So we're going to take the average word count of all of these. We're going to choose that as our word count. We're going to take the average H2, which is heading two tags and images and all that kind of stuff. Okay, so that's what we're doing next. We're going to merge these into one step. And I actually have in here, and this whole thing, by the way, guys, is going to be down below for you guys to grab if you want to. But I have prompts and we can literally just copy this in. Cool. So in this case, I'm actually just going to paste this in. Cool. And so all this prompt is doing is we're getting it to rewrite
27:40 the blog post using our humor, voice, opinion, stats, stories. And we're making sure that before it writes anything, it's going to Google, finding the primary keywords. Okay. It's analyzing what they're doing well and it's stealing it. They're stealing the format, the length. what the topics are that they're covering and all of that kind of stuff. And we are all set. Let's take a look at the results here. I got the new version and the old version. So the old version is in today's fast paced world, maintaining a functional household in this comprehensive guide, we'll explore everything you need to know about low water pressure and when it's time to call a professional plumber. And in this one, we have the dad jokes on autopilot. Your toilet has been hissing for longer than most celebrity marriages. It's 11 p.m. You're Googling plumber running for running toilet
28:30 instead of sleeping. And you're starting to take the sound personally. Good news. You're probably not calling anyone tonight. Okay, so it makes it way more enjoyable to read. And this matters for a very distinct reason. And I'm going to go super meta with this description. I don't see a lot of people kind of saying this, but this is essentially the crux of SEO. So in a nutshell, and I'm going to go back to my slideshow right over here. Okay. Skip forward a couple slides. SEO is a black box. What do I mean by that? Nobody knows what ranks well on SEO definitively. Not Google employees, not SEMrush, not AIH refs, not your friend down the street. Nobody knows except for the full algorithm. It's businesses core business model. They
29:20 don't release this kind of stuff. There's over 200 rumored ranking signals and we have a pretty good understanding of what those actually are. It's not like it's like totally unknown. Like most of it is pretty well known, but it's just not like concrete. We don't know the percentages. So for example, the quality depth and the dwell time, how long people stay on your page, what the bounce rate is, scroll depth, click through rate, all of this kind of stuff. So there's, hundreds of signals. Okay. And so how you rank well on Google, if we just like, cause obviously like if you rank for 200 signals, it just gets overwhelming and you don't know what to do. I'm going to make this dead simple for anyone watching this, how here's how I win on Google. Okay. Reverse engineer what Google wants. They want to make money.
30:06 Okay. All they really want, at least in the most part, is these sponsored results right here. What does this do? This makes them money. If you click this link, I just cost this guy literally $10 right there. I feel bad actually now for AtlasCare, but if I click on this guy, I also costed rootbrothers.ca about $10 there. I also feel bad for doing that as well. But anyways, my point being is that I just paid Google $20. Okay. I'm a loyal Google customer and essentially they want to serve more ads. Okay, so how do they serve more ads? They provide high quality content to their viewers so that those people come back over and over and over again. Okay, so the more high quality content they can serve, the more people like and trust Google and the experience and they go back there again and
30:53 again and again. Ads need attention. Okay, so Google will essentially, you know, Google will essentially serve the best content to bring people back again, to serve them ads, to make more money. If you serve good, high quality content, then people are going to come back over and over again. So all of these algorithms and metrics are really important, but the number one key is just content. If you can create good content, then you're going to do very well. Okay, so that's essentially it for this portion. The next portion, before we move on to things like, for example, technical SEO and also on-page SEO and also off-page SEO, is we need to talk about the second tactic here because we built blog posts, okay? And we're also going
31:40 to talk about how this scales. We also need to build service pages as well. That's the second tactic. So the question becomes, well, what is a service page and why does it matter? So a service page is kind of like the homepage here. Okay. You create multiple different pages for money keywords that people search in to buy your products or your services. So if I type in plumbing Toronto, I'm not looking for a blog post. I'm looking directly to hire somebody. So these are money keywords where if I clicked on here, I'd likely become a customer. If I clicked on here, I'd likely become a customer. If I type in things like how does a toilet get unclogged or whatever, I'm not looking to buy this. I'm looking to buy. You create service pages where there's demand. Okay. And so the distinction between the
32:28 two is that blog posts are going to give you topical authority telling Google, Hey, I'm a, I'm a, I have authority in the plumbing space. You are going to do, you're going to pass on link equity to different service pages and all that kind of stuff. And we're going to talk about this later, but essentially you're building brand authority. You're telling Google that you're active and you're trusted. Okay, why this matters in my opinion is because you raise the tide and with the raising tide all boats are lifted. These boats are your money keywords. These are the service pages people actually fill out to become paying customers. So with the blog posts your whole domain Authority, okay, or the trust in your site goes up. Okay, and with that trust
33:15 going up all all of your other blog posts or all of your other service pages go higher through the search engine rankings so that more people are going to click it. And again, if we go back to this graph, the higher up you go, the more clicks you get, the more money you make. Okay. So that's the correlation between the two, in my opinion. And on these service pages, the goal is just to get people to fill out the form so that you can call them, close the deal and make money. So we have to talk about how to create these service pages. I think about it like a zipper. Okay, you have two sides to the zipper. You have the service and you have the city. So if you're in plumbing, what services do you actually provide? Well, you might provide emergency plumber, drain cleaning, hot water repair, leak detector. On the other side, you might be in Vancouver,
34:02 Toronto, Montreal, and Edmonton. So how does the zipper work? Well, you kind of just tie them together. You create a page for emergency plumbing Vancouver, emergency plumber Toronto, emergency plumber Montreal, emergency plumber Edmonton, and then you go down, drain cleaning Vancouver, drain cleaning Toronto, drain cleaning Montreal, drain cleaning Edmonton. You zip them together into a service page that you serve online, which ranks. You have people inquire about those keywords and then you make money. Okay, so that's essentially it. You have all these different service pages ranking. You got to be careful and prudent with this. You don't want to have a thousand of these service pages. You want to be tasteful. There's no objective metric where it's like 52.7 is the cap. But I certainly would not have
34:50 thousands and I probably wouldn't even have like multiple hundreds, I'd just be very careful with this because when you're doing service pages, it's not like blog pages where blog pages cover multiple depths. Like every blog post will be very different with service pages. The content is very similar. So you don't want to have as many as possible because that could be a negative indicator to Google to not show your content. So just, uh, you know, you want to have service pages, just don't go crazy with it. Okay, cool. So we need to actually create the service pages. So if we go back to Cloud Code, the next prompt is that we want to build out these service pages. Actually, before we do that, we need to actually find where these service pages are. you obviously are probably going to know a lot of the service
35:38 page keywords that you can tie together and you can put in the cities. And even if it's not cities, you can do municipalities. So in your city, there might be like 10 municipalities that you rank for if you're just in one geographical location. But inside SEMrush, what we can do is we can go back to the keyword magic tool over here, type in the root keyword plumbing. Okay. And we can sort by cost per click. Cost per click means how much money are people spending every single time you click. okay this is a bit over exaggerated this is just bad data there's no way it's 700 per cost per click but usually it's between three and twenty dollars is is typically what it is but these are money keywords these are what people advertisers are paying these are what your competitors are paying for
36:27 so these are the keywords you probably want to rank for so if we just like go through these you can just take a look Plummer, Westchase, I'm assuming Westchase and Tiburon are locations. Bexley probably too. Arnold MD, Baldwin Park CA, Westmont. And so you can see clear money keyword trends. It's service, city. Service, city, service, city, city, service. And so those are the keywords that you want to rank your service pages for where people are searching. Like honestly, if you had a customer and they're looking for your service, the first thing they do if they didn't know plumbers is they type in plumber or plumbing Toronto, they'd call the first five different people here. Okay. And so whatever
37:16 your customers are searching up that's what you want to grab we can go ahead and grab a bunch of these okay i'm just going to grab this one we're going to apply this to a new keyword called service pages okay and then we can head over to this service page list and we can export all the keywords as csv files as a csv file awesome and then of course we can drag that csv file in to anti-gravity down here i'm going to call this service keywords and we're going to do the exact same thing like we did before just only this time for service pages. I'm going to type this in. I want to build out a page with the primary keyword from this. This is a landing page specifically for city and service. The landing page should look pretty much the same as the
38:04 home page. Okay, so I'm just going to choose a keyword here and that's going to be this guy right here. paste in and send it. Now there's one thing that's kind of like in between the lines that I said there, which is the landing page should look the same as the homepage. Let me explain what I mean by that. You don't have to do that. That's just how I typically do it. So what's worked tremendously well for me is of course you want SEO where you rank up through the search engine, right? That's just a good practice. You want to get as high up as possible. But your business is a funnel. Just because somebody gets to your landing page doesn't mean they're going to fill out the form. And just because they fill out the form and the landing page become a lead
38:51 doesn't mean that you're going to close the deal. Okay. So what is, so there's multiple stages and you have to isolate every stage and improve it so that you get the maximum amount of people going to your website. And then once they're on the website, the maximum amount of people converting to a lead and then the maximum amount of leads converting into paying customers. And so one thing that I did is I ran Google ads. Okay. And I tested my landing pages. I had like five or 10 variations. I tested which one performed the best. I got the best performing landing page to be a 20% conversion rate. meaning one in every five people that went to my website converted into a paying customer. So you want to find the winning formula and then use that winning formula on every single one of your service pages so that you get a lot of people, okay, going to your page through
39:38 SEO and all the people on your page actually converting into leads. So the page has been generated and here we go. We have a service page, we have our homepage. Service page, homepage. Difference is, is that we're ranking for a particular keyword. So now when somebody searches this into Google, Ideally, this page would surface and we would have people clicking on it. If you're a brand new site, this would be very hard to do, but blog posts will help you rise through the rankings and also good on-page SEO and technical SEO, pardon me, will get you there too. Which brings us to the next section, which is on-page SEO. Now, here's the deal with on-page SEO. We're going to talk in a way where you don't need to know any
40:25 of this kind of stuff. You just need this checklist. You import the checklist into Cloud Code. You get the results. That's it. That's where we're keeping it. There's no way in this video I can cover all this kind of stuff because this would take like six to twelve hours to go through everything. There are companies out there, especially the ones high up on Google, that have entire teams. Like their whole business model is on-page SEO and technical SEO and off-page SEO and that's all they do and they get leads and they sell those leads to other people. That's why it's so hard to compete with them. But you don't necessarily like now with cloud code, you're on even level playing field where you can build sites that are technically optimized that will get you up through the rankings because all you need to do is just literally copy this whole thing. And so that's what we're going to do. And this will be down below for free for you guys to copy. But all we're
41:14 doing is just copying and letting cloud do the heavy lifting. Just a couple of things. We need to make sure that we have I don't know, like for example, external links. This is good for SEO. Internal links to our other blog posts. We need to make sure we have primary keywords in the first hundred years. We need to make sure every blog post has four to eight questions that we have to ask. We need to have exactly one H1, like a header one. There's multiple headings in a blog post. You can have H1, H2, H3, and so on and so forth. And so there's 80 plus signals here. Okay. So many signals. It's very hard to, there's just no way that we could go through it all. And if you wanted to do this manually, this would be more than a full-time job. Probably require teams of people. Luckily we can get this done incredibly quickly. So that's going to
42:01 be down below in the description. The prompts also going to be down below, but essentially what we're doing here is we're pasting in that whole thing. Okay. And then we're just saying, um, We're saying this, can you please upload the blog post or update the blog post with the on-page SEO checklist item from this? We also need to add in, uh, we also, we also need to add all of the following items, but still maintain the voice and style of the blog posts. So what I mean by that is we don't want to revert this blog post into some dry, boring, crappy, uh, posts. We want to maintain the humor. We want it to still be something enjoyable, right? There's a fine balance between optimizing for SEO, but also content is king ultimately. Like if people don't enjoy the blog posts and they bounce right
42:48 away, you're never going to get through the search engine. You're never going to go up through the search engine. So it's the balance between the two states being funny, enjoyable to read, and also hitting all the SEO markers. Okay, so the page is up and we can cross-reference just a couple of these so you guys can see. First of all, it's added in two to three external links and internal links as well. So if we were to look at this, okay, it's referring to other pages on our website. If we look at this, same kind of deal. It's referring to something else. If we look at this, it's actually, cloud is actually going out It's finding relevant blog posts and then it's incorporating those as links onto our page. Okay. So we hit three to five internal links, two to three external links.
43:35 Okay. We also have the primary keyword being used in the first 100 words. If we go back up, we have running toilet over here and plumber for running toilet right over there as well. So it's done both of those. And then we also have the meta title and description created. So if we were to look at a meta title and description. If I type in how much does a plumber cost? Okay. This blue text here is the meta title. This gray text here is the meta description. Nowhere on our page do we actually code, like, do we write that visibly? It's invisible on the page. You can't actually see it. How you do see it is hitting the three dots, going to more tools and developer tools. And then we,
44:21 on the element tab, we should be able to see it somewhere here. Now, I'm going to search for this "OG" Cool. So right here, we got the meta title. So this is essentially, if we were to just recreate this, this is what it would look like if we ranked our site. We'd have plumber for running toilet. Okay. And then we'd have the description. If I can find that. Yeah, here it is. And then we'd also have the description right over here. So if we were to paste this in, in the span, it would look something like that. Cool. So this is what our page would look like. Plumber for a running toilet, fix or call. Running toilet won't stop and edit it 10 times. It's a $20
45:09 flapper. You can swap in 30 minutes. However, here's how to tell and how to fix it and all that kind of stuff. Okay, cool. So we have gone through And we have optimized our page with over 80 plus items while also still maintaining the integrity of the page, like the humor and all of that kind of stuff. Again, this is something that you would have had to hire somebody for or a team of people to do full time than now Cloud is doing in a matter of just a couple minutes. Cool. So you're going to want to do this for both the blog posts as well as the service pages. You should be doing this on every single page. Now that we've covered the on-page SEO, now let's talk about the technical SEO. Technically, this is still on page, like we're still doing stuff on
45:55 page, but it's a lot more technical. This is where you would previously actually need coding experience to run this. So there's three steps. We need to add something called a sitemap. This is how Google knows what pages you have and knows how to add it into the search engine. This is how you actually get things on Google. If Google doesn't know your page exists, then no matter what you do with on page or whatever, you're never going to get wrecked. So that's critical. Next thing, robots.txt. This is just telling Google what pages are Is it allowed to scrape and what pages is it not allowed to scrape? Typically speaking, you want to scrape everything except for if you have like an admin login, you don't want to like rank your ability to log into your dashboard and change and edit posts. That's just something you'd
46:43 want to avoid. There might be other things you want to avoid as well. And so anything you don't want to rank, you just add to this robots.txt. The most important one though, or I guess, well, very important one is the Google Lighthouse that we have to optimize for. So Google has a product called Lighthouse and it gives you a performance report on your site. It scans the whole thing, scores your website of four indicators, SEO, accessibility, best practices, and speed. And we need to get this to be like a hundred out of a hundred every single time we run this. So how we do this is we hit three dots, go to more tools, head over to developer tools, and You see these two arrows. We click that, go to Lighthouse, and now we can analyze our page load. Cool. And so here's the results
47:28 that we got back. We have SEO 92 out of 100, best practice 100 out of 100, accessibility 96 out of 100, and performance 53 out of 100. This is not good. This means the page loads slow. There's performance issues. And Google will look at that and be like, yeah, we're going to rank this person less because of that and because of the SEO. And so if you wanted to, pardon me, fix this in the good old days before large language models, you'd have to understand or learn what render blocking requests are, what legacy JavaScript is, what an LCP request discovery is, what network dependency trees are, what reduced JavaScript execution time is, and all this other kind of stuff. Now, chances are, you probably don't want to do any of that. Let me show you how Cloud Code can solve this very quickly. First thing
48:17 is you need to open up all of these tabs so that you see everything that actually goes into it. And we also need to do this for SEO too. Okay, we're going to open up whatever is wrong here and then we're going to open up whatever is wrong here as well. Cool. So there's a couple issues with this. And we got this one too. All we have to do to get this score to 100% so that Google's really happy with us is we just copy this whole report And then we head back to Claude and then we just paste this whole report in and we say, here's my lighthouse report. Can you please optimize it so that I have a 100% score across all areas, performance, accessibility,
49:02 best practices, SEO. Can you also generate the robot.txt file and the sitemap.xml file? Beautiful. The site's been completed. Let's take a look. First of all, let's go over to the sitemap.xml. God, it screams. It sounds like I'm screaming at Google right now. We can see all of the different pages that have been created. This will be submitted to Google. Google will now rank or index all these pages in Google so that you can officially rank up the process. Unless Google knows what your pages are and that they exist, it's just not going to do that. We're going to talk about how you can submit this later on. And then we also have robots.txt and this is what we're giving permission to Google to scrape. They're going to have crawlers
49:48 that go across every page and grab all the information to index it properly. And so this is what we're doing and yeah, we're allowing it to scrape the entire website. Now let's take a look at the new page here and the report based on the changes that we made. So again, we're going to hit the three dots, more tools, developer tools. We're going to head over to Lighthouse, hit the two arrows over there if you don't see it. We're going to analyze the page load speed again. This time it should be substantially better. Okay, good. So 100%, 100%, 100%, and 96%. If you don't get to 100%, no problem. You just go back to the drawing board and say, "Hey, you know, we didn't get to 100%. Here's the
50:35 reasons why." You paste in everything over again and it will solve it. It'll just go back. You can just go back and forth with it until it's completely solved. And so that's really technical SEO broken down. Something that again, you'd have to hire a full team of people to do, would be very technical, very costly to do. You can now get cloud code, do it pretty much instantly. Okay, cool. Let's move on to the next step here, which is tying it all together with something called a cloud code skill. Right now, we've built out a service page, we've built out a blog post, and that's fantastic, but it's taken us a lot of time to actually do this. So what we want to do is we want to bottle or package up everything we've built so that we can literally just type in blog and
51:22 from this one keyword alone, okay, or service or whatever, we can actually generate an entire blog post that does everything that we just did. It's optimized for on-page SEO, technical SEO, it'll grab a keyword, form the keyword clusters, do the market research about what's ranking well, it will write according to your own style, all of that kind of stuff. And so that's where the skill comes into play. Can you please create a skill for me called blog? I'm just writing that in where we automatically generate blog posts with all of the details that we just covered in this conversation.
52:10 We need to grab a keyword from this keywords.csv. Then we need to create a keyword cluster. We need to publish that blog post and pull in pictures from Pexels. We need to also add in our writing style, voice, tone, humor. We need to then optimize it for on-page SEO and for the technical SEO we need to make sure that we use the same standard template every single time. We've already optimized the technical SEO. I want you to reuse the same page structure for every future blog post. Cool. I'm just going to change these spelling mistakes, fire
52:55 it off, and now we have it done. So it's been completed. And now when we type into a new chat, you'll just need to refresh the chat for the effects to take hold. Now we can type in slash blog and literally just send that off. Oops, for whatever reason, I got a error there. We'll send that off. And now this is just going to go through that whole process. You could set this up to run automatically at 9am in the morning, and it's going to search the keywords, make sure that we don't reuse the same keyword that we've already used. And then it's just going to go through the whole process of building this out. This is how you can make multiple blog posts exceptionally fast. Imagine you as one person with this skill versus a whole team of 20 people. Who do you think
53:41 is going to go faster? You with Claude Code running 24/7 or that team? Obviously you with Claude Code is going to out beat like an entire team. But there is one caveat here. here. You don't want to just throw off like a thousand blog posts simultaneously because Google is going to pick up on the spike in volume. You need to take it slow. You need to go at a normal cadence. Day one, post one, day two, post once again, day three, maybe twice, day five, three times, day eight, four times. And I would keep it reasonable. You shouldn't ever be probably posting like a thousand blog posts a day. That's an easy way for you to get banned on Google. So you have to be reasonable about it. It's all about, uh, It's all about playing the slow game. Well, it's not slow, but it's
54:27 exceptionally fast, but you got to be mindful with that. Okay. So now we've created a cloud skill. You can do the same thing for service pages as well. The next thing is, is we're going to talk about off page SEO, and this is just going to be purely theoretical. We're not going to go over this in great depth here because If I'm being honest with you, I do not do this. I have done this in the past. It used to work really well in 2015 or sorry, not 2015, like 2018, 2019, 2020, but Google always updates their algorithm and every algorithm update. Usually the people that get screwed are the people that do off page SEO. can work and it can help you rank but equally so I've seen so many people have their businesses devastated by off-page SEO that I just decided I'm not
55:16 like a full-blown expert on this I'm not gonna even try now you can go to sites like upwork.com and you can hire the top 1% of backlinkers and that's exactly what I tried to do funny enough I quizzed them I said hey give me a website that you did off page back linking for, tell me the start date and the end date. And between when they started and when they ended, literally it was like a line that just went down. It was just the performance tanked. So even people that say they know what they're doing often don't know what they're doing. Okay. And what typically happens is you have people that will say, I'll get you a hundred backlinks for $5. I'll get you whatever. This is the trap. This kills websites instantly because what they do is PBNs. I actually don't
56:06 know what PBN stands for. Backlinking, let's just see. Okay, it's private blog networks. So what this is, is they're link farms. There's somebody out there that has like 10,000 websites and then you submit your link for a price or your site for a price and then they have 10,000 websites linking to you. Sounds great. Problem is, is that Google is smart enough to detect these immediately and once you get entered into the system, then you're going to get screwed and it's going to be, uh, It's possibly impossible to remove it and it will permanently damage your site. You might get blacklisted entirely from Google or you're going to be spending a long time trying to repair it. And so most cheap SEO experts are going
56:52 to do something similar to this. And even if they don't do exactly something black hat that will get you banned immediately, they're going to do something that very likely will get you banned in three years from now. It might be good today. Three years from now, you're going to sit back and you're going to be like, I paid that mother effer like fricking like $5,000 and they screwed my website. And now I have to like start again or whatever. So I'd be very careful. Let me tell you four legit ways that you can do this. Number one is broken backlink swapping. So again, you use something like Samrush, Samrush. We're going to go over this really quick. You do a site audit of a player like homestars.com. It will give you all their backlinks. You can find broken links, broken links, meaning that somewhere on
57:38 their page, they have a link to an external site. And that doesn't work anymore. Okay. It links somewhere. It doesn't work. It gets a 404 error. Doesn't find the page. Maybe the website went under, maybe the business went under, they deleted the page, whatever the case may be. They updated the URL. It doesn't matter. It doesn't exist anymore. You can reach out to them. Okay. And you can be like, Hey, I saw that this link is broken. I have another page that covers the exact same material. You get Claude to build the page. Do you want to swap my link out for their link? link. Okay. Takes quite a bit of time. And, uh, and there's no guarantee that they'll say yes. Next one is guest posting. So if we go into Google, okay. And we type in plumbing plus right for us. Okay. You want to have the quotations here to get the exact match. There's a lot of
58:28 companies out there that will ask you to write blog posts for them. Why that matters is because They get the credit of having an additional blog post. Now, all of a sudden, everyone can write for them. But you also have a link back to your site. And that link is called a backlink. A backlink is an external website that's not your website. Okay. Could be YouTube. It could be Facebook. It could be Instagram. It could be somebody else's website. Any online resource that has a link to your site. Okay. So if we take a look, if this link was to go to your site, that is technically a back link. So you can write for them and then put a link back to your page. So that's guest posting. Another one is called Harrow journalism. So, um, Essentially, there's journalists out there that will
59:16 ask questions. They'll submit a query. They'll be like, how can you best unclog a toilet? All of our readership needs to know this question. We haven't found a solution for it yet. And then you being the expert plumber you are, come along and say, well, actually, I can help solve that question on how exactly you should unplug your toilet. you give them the answer, they're like, wow, that's so insightful on how to unplug a toilet. I just never thought in a million years I'd ever understand how to unplug a toilet as well as that. I'm being facetious, but you get the point. So they submit a question, you answer it, and then they give you a backlink onto your page. And then the last thing is paid quality backlinks. So there's a ton of sites out there and I could get this wrong, but I'm pretty sure sites like TechCrunch or like Forbes or whatever, It's a pay to play
1:00:06 model. And I could be wrong with these two, but there's a lot of sites out there that do this where you pay them a hundred bucks, a thousand bucks, 500, 10 bucks or whatever. And they will make a blog post or they will include a link at the very least back to your particular website. So you're paying for reputable domains to link back to you. Why these links matter is because there's link juice. When somebody links from them to you, that passes authority to you, that passes trust to you, that passes good markers to you. Google picks up on that and you go up through their ranks. This is not something that I... think is required to be able to succeed. I honestly think the best thing to do is
1:00:51 just find the golden nugget keywords, the needles in a haystack, the ones we've already gone over and just rank there. But I want to include this to be as comprehensive as possible. Okay, cool. So the last thing is that we need to deploy the site and then once it's deployed, then we have to do these four steps. So let's get into it right now. Right? Currently, our website is on a local host server. That means that nobody else in the world can access it, only us. What that really means is that we have all these static files and folders here that render this particular project. How we deploy it for free is using two tools. One is called Vercel and one is called GitHub. GitHub is the first stop. It is kind of like Google Drive for code. You upload your code and then you have access to it online. What you want to do is create a new repo.
1:01:41 And we can just walk through this together. I'm going to call this SEO. brief, you probably want this to be private so nobody else has access to it and
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