Короткий зміст
Відео розповідає про лінійку кросівок Adidas City Series, яка була випущена у 1970-х та 1980-х роках. Кожна модель була названа на честь європейського міста та мала унікальний дизайн, що відображав його особливості.
- Adidas City Series – це лінійка кросівок, присвячена європейським містам.
- Кожна модель має унікальний дизайн та колірну гаму, що відображає місто, на честь якого вона названа.
- Популярність лінійки зросла завдяки Олімпійським іграм 1984 року та футбольним фанатам у Великій Британії.
Adidas постійно дивує своїми класичними моделями, такими як Stan Smith, Gazelle та Superstar. Навіть сучасні Ultra Boost та NMD стають класикою. У відео йдеться про забуту лінійку Adidas City Series, випущену наприкінці 70-х та протягом 80-х років. Ця серія включала 24 різні моделі, названі на честь європейських міст, таких як Гамбург, Стокгольм та Дублін.
Кожна модель City Series була розроблена на основі Adidas Gazelle, але відрізнялася кольором, що відповідав конкретному місту та країні. Adidas вносив унікальні зміни в кожну модель, такі як різні типи підошов та форми носка.
Продажі City Series спочатку були повільними, але зросли під час літніх Олімпійських ігор 1984 року в Лос-Анджелесі. Adidas налаштував кросівки для спортсменів, розмістивши їхні імена золотом замість назв міст. Після того, як спортсмени Adidas виграли багато золотих медалей, компанія почала рекламну кампанію "Olympic pace setters", стверджуючи, що їхні кросівки допомагають вигравати медалі.
Популярність City Series також зросла завдяки футбольним фанатам у Великій Британії, які представляли свої міста та цінували моду. Це зробило City Series надзвичайно популярними в Європі та США, де випускалися моделі з назвами американських міст. Інтерес до City Series тривав у 90-х та 2000-х роках, і Adidas співпрацював з роздрібними мережами, щоб підтримувати інтерес до лінійки.
City Series є модифікованою версією Adidas Gazelle з 60-х років. Кросівки мають замшевий верх, три смужки збоку та назву міста золотом. Підошва виготовлена з міцної гуми. Залежно від моделі, можна знайти різні кольори, дизайн, типи замші та підошви. Adidas зробив усе можливе, щоб кожна модель була унікальною, відображаючи особливості європейських міст.
Автору відео не дуже подобається стиль Adidas 80-х років, який здається йому занадто простим. Проте, він цінує внесок City Series та здатність Adidas створювати міцне та зручне взуття, яке відображає дух епохи.
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0:00 adidas is one of those brands which seems to keep surprising you from the early inception they've managed to keep on releasing sneakers which haven't time turned into some of the biggest classics there are I'm here talking about the Stan Smith the gazelle the superstar and many more and even when you look at today I mean the ultra boost and the NMD which helped Adidas climb the ladder to become the second biggest shoe company in the US are also on their way to becoming Adidas classics in and of themselves but today we are going to talk about an Adidas classic that most people seem to have forgotten and maybe not even heard of I certainly don't know about this shoe until I was told about it and the shoe I'm referring to here is the adidas City Line in case you never heard of this particular sneaker line this City series were a particular line
0:45 of sneakers that adidas released model and named after a specific city in Europe seeing his first release in the late 70s and throughout the 80s this sneaker line contained 24 different releases named after 24 different cities in Europe like the Hamburg the Stockholm the Dublin and so on which each of them having been modeled after the adidas gazelle but what make the city shoes interesting was that each of them represented a different city in Europe not only named but each of the shoes had a different color that were in line with that particular city and country and to make sure that each model felt special they even went as far as to had some unique modifications done to them like different type of soles toe shaves and so on the sales of the city series started out slow and kept being slowed
1:32 until the 1984 Summer Olympics which were held in Los Angeles adidas managed to secure a bunch of track athletes who represent their city line sneaker but instead of making the shoes carry the name of a city adidas actually customized her running shoes to have their runners name placed with a golden finish where the name of the city usually was after many of the adidas track athletes managed to secure a bunch of gold medals adidas began to advertise with the slogan the Olympic pace setters since they claimed that they were the brand's who win most gold medals and that the secret line in that they made the right shoes for the right occasions this campaign helps Sky Rock the popularity of the shoe and helped establish it as the classic that it is today another fact that was solidified its status as an adidas classic was to
2:19 rise of football casuals in the UK now I'm not going to go into too much detail about what casual football culture is but to make it short is a culture based around the spirit of going to games and also representing your city and it is also a fashion movement and this part is interesting and important because this was the part that actually made the city line sneaker an extremely popular shoe in the UK these factors and many more is the reason why the city line sneaker dominated throughout Europe and also in the states were so released but instead of European cities they had American city names on them this interest for the city line sneakers kept going into the 90s and also into the 2000s where it has since slowed down but adidas had made sure to partner up with specific
3:04 retailers like size in the UK to make sure that the shoe doesn't fall out and there has in recent years been seeing different releases of the old-time classics like the adidas Dublin and Oh free adidas Copenhagen in O nine the adidas London and 2010 and many more so if you really want to own a unique sneaker I would say that a sneaker of the city line series would be a great choice now let's move on to talking about the shoe themselves and I think what immediately catches your eye when talking about the city line is that it is in fact a modified version of the adidas Gazelle model from the 60s now this doesn't necessarily make it a bad shoe since the Gazelle model is a perfect example of what German shoe engineering is capable of and I think that if you can improve on something
3:51 that is already amazing I don't see why you shouldn't the shoe comes with a suede upper of the iconic three stripes on the side alongside a flash finish which spells a specific name of a city in Europe it also features that durable gum outsole to finish it off I mentioned before that one of the things that makes this shoe interesting is not only they get sell silhouette but the various modification that this shoe has seen depending on what city model of shoe you have chosen you get different colors which have some unique design details done to them but the variations on this shoe doesn't just stop at the color no it actually extends to the soul and suede upper as well some models will have a fine clean suede upper while others will have a more plushy suede and the sole also varies from the original comes sole to a
4:36 more traditional rubber sole on some models I'm not exactly sure why this is the case but nevertheless I think it's very interesting to see adidas go all this way to make sure that each model is unique not only in name but in the overall shoe as well it's also a very interesting concept because if you've ever been to Europe you can tell that all the major European cities are very different from each other and that goes for everything like music and food - art and architecture there's also just something really awesome about seeing your cities name on a shoe and if the shoe is also repping the colors of your country like we see with the Stockholm pair it's not wonder that this shoe became the classic that it is today and now we're at my favorite part in the video where I get to give out my own
5:22 opinion on the city line sneakers and honestly I don't think they're for me now not saying that I hate them but the adidas style of the 80s don't really resonate with me and this is purely an adidas thing because I love the Air Jordan ones which are an m-80 shoe but the simple look of the adidas shoe from the 80s are just my style I just think there are way too simplistic now the good thing about simplicity is that you can dress it up with everything but I like my shoes with a little bit more going on and this is just and this is just my opinion now this does not mean that I can't appreciate what the city lines did and that I can't appreciate a clear example of what the people at adidas are capable of and that is creating a durable and comfortable shoe that when sprinkled with a little bit of
6:09 German imagination is able to capture the essence of a whole decade that's all I have for now I hope you guys liked the video and please let me know what you think and also subscribe if you want to see more and also tell me which specific City Line shoe you own or wish to own down in the comments I'm sneaker cliff and I'll see you in the next video
