The New Era of Faceless YouTube Is Here (PREPARE NOW)

0:00 Look, YouTube just quietly reset the game for faceless channels, and this is the biggest opportunity I've seen in years. Because for the first time ever, the playing field has been completely leveled. It doesn't matter if you started 5 years ago or you're starting today, because the channels that were winning with the old playbook now have to start over, too. It's a good and a bad thing, but I'll show you the three things that YouTube is moving away from, and four big opportunities That's not four. That are happening right now on YouTube, and the normies haven't noticed it yet. So, let's start with the biggest change of them all. In the US, people now watch more YouTube on their TVs than on their phones. Now, that comes straight from YouTube's own CEO, and for years, our faceless channels were built for phones, mainly phones. But when

0:47 somebody's sitting on the couch watching YouTube on a big screen, they behave very differently. They're not scrolling. They actually can't even scroll. And on a big screen, low-quality videos, especially, stand out much more. A phone is smaller. It's more forgiving of bad video quality. But on a TV, it's really obvious because the screen is so big. Now, it's a pretty easy fix, but the second change matters a lot more because it's the strategy you'll see taught everywhere, and as kind of like the best way to grow a YouTube channel, and it's starting to stop working. And it's called the outlier strategy. Now, the idea is very simple. You look for a video in your niche that got way more views than normal. A great video. And that's the outlier. And then you try to take that video, and you copy, and you

1:33 make your own version of it. Hoping that because this worked, your video will also go viral. And to be fair, that's a pretty good approach, and it's worked for a while. But then, thousands of channels started doing the same thing, often copying the original. And so, you would get all these copycats of clones that looked identical. And And now, a viewer can find like five, 10 different copies. And YouTube, well, they're paying attention to it. They're kind of, you know, annoyed, tired of it. Tired of the spam. And so what they're looking for now is more authentic content. Not just a, you know, recycling of the same model. So what should you do instead? And like what's the solution that we see working at the moment? The thing is we of course want to keep modeling what already works, but look outside of your niche instead of inside it. Let's say

2:20 you run a history channel. Don't try to copy the other history channels because I guarantee [snorts] you 10 or even 10,000 other history channels already did. Instead, look at what's blowing up in another niche. And there you can take that format that's proven to work and bring it over to yours. You're still learning and you're modeling what already works. You're just not making the same, you know, sixth copy of the same video all the time and it's a much better approach for the future. Much more future-proof. Now the third change on YouTube is a quite sneaky one and it's a time waster. It's called SEO, which is basically trying to get your video found in the search bar when people type it in and they're like, "Can I search for this video?" Using keywords that people are searching for and then

3:05 you put them in your title, description, tags, whatever. But that barely matters anymore. YouTube's own resource, their own help page, says that tags play only a minimal role in how videos will actually get discovered. And that is because the YouTube algorithm is really, really smart nowadays. It can understand what's going on in your video, what's said, shown, whatever, and whether people actually stay and feel like they got what they came for. So if you stuff keywords everywhere, it's not really going to do anything. Now if all of this sounds like bad news, it's actually quite the opposite because every one of these changes opens up a new door and a couple of them give faceless channels that are new an advantage that I've never seen before. So let's talk about the best opportunities and the biggest opportunities for new and old faceless

3:53 channels. And the first up is going to be the TV opportunity. So, think about what people actually watch on a television when they want to settle in. They watch a lot of documentaries, they watch, you know, shows, investigations, history, stories, whatever. None of that requires a face. And some of the best documentaries ever made are literally just a voice. That's basically a faceless channel. That's us. And so, longer videos for TV also have much higher RPMs because longer videos means that YouTube can place more ads in them and people watch longer on TVs than on mobile because it's a, you know, better experience. So, you actually earn more per viewer even if you were to get less views. But also, people watch longer in their sessions as a whole. They actually

4:39 watch several videos in a row and they can keep getting views for years when you upload one of these faceless videos. And so, that is where the second opportunity comes in. Don't try to build like a random faceless channel. Build a faceless channel show. Now, most faceless channels cover a new random topic every single week with nothing that's tying the topics and videos together. So, even if somebody likes a video, there's really no reason for them to subscribe and for them to come back week after week. Now, a show works very differently. Let's say you're making the same type of documentary every single week. Instead of covering whatever's trending that week, you make a series. Now, somebody watches one episode already knows what it's going to feel like and they want to watch it. They start to recognize the voice, whatever

5:26 style you're doing it, and the thumbnail itself. And that's the problem that faceless channels usually have. When there's no person on the screen, there's nothing really for people to remember you by that makes you stand out. And so, if you have a proven, you know, structured concept with a show that goes on and on and on with similar videos, of course, switching them up, but in the same format, you give them something to remember. And once you have a show, the third opportunity lets you put that same show in front of millions of people who have never heard about you without um actually making anything new. And I think it's the most underrated opportunity on YouTube right now. And it's the go global. Did you know that only like a tiny fraction of the YouTube viewers are actually based in countries like the US? And YouTube can now dub and translate your videos automatically, which means that it can translate your

6:12 voices or your video into other languages. So, the same upload can be watched in a good experience in Spanish, Portuguese German French Arabic Chinese, whatever language you want to talk about. So, for a channel that's built around one person, that can be problematic because a lot of what actually makes those channels work is going to be the creator and the personality. And that doesn't always survive the transition or kind of the translation between the languages. But with a faceless channel, if you have a script, all of that is going to translate just fine. So, you do the work once, one script, one video, and that video can now be translated and watched into six or more languages automatically without you spending any money to do this or without you remaking anything as well. And you can even translate thumbnails, titles, etc. But there's

6:57 still one big problem with all of this. When we talk about these like long faceless 30-minute videos, videos that look good on TV, different translations, how are you supposed to pull all of that off without, you know, a huge budget or big team if you're doing it by yourself? And that is exactly what the last opportunity fixes. And it's something that goes against how almost everybody's using AI. Most people that I see on YouTube are talking about using AI for volume. They're talking about increasing the productivity, doing more, producing more. They use it to make more videos faster with less effort, and YouTube is now flooded with But the real opportunity is actually the other way around because with AI, one person can now do the work that used to need a whole production company with research,

7:43 voiceovers translation production design, etc. So, the big thing here is don't try to compete with like the slope channels and don't try to use AI to make 50 really crappy AI quick videos. Instead, take advantage of what it can actually do for you and create four really good ones that would have needed a team of 10 people a year ago. And you can definitely do it. AI brings down the cost of making these videos, so the quality can go up if you play the game correctly. And better quality means that you can take on bigger challenges and bigger channels even as a beginner. And longer videos, you can also do that and they're exactly the thing that people watch on TV. So, you have YouTube pushing small channels, you have a show format, you have viewers coming back for more. You have dubbing, you can go

8:29 global and that is why today with AI is the best time ever to start. But, realistically, the hardest part is simply starting and the number one reason faceless channels fail is that people give up too soon. They're climbing, they're about to, you know, reach the peak and they quit right before the results come. Or they never start climbing, they only stare at their goals. So, you have plenty of time to do this, but if you want to do this, you really have to start now.