BHIS | How to Share Your Knowledge with Others – Jason Blanchard

0:00 [Music] it's time good luck jason all right jason you're going to do amazing you're the best presenter honestly [Music] do it no posture thank you ralph all right all right this everybody one o'clock guys eastern time here on august 26th thank you so much for being here i see myself right now so i'm gonna hide that a little bit that is just a little awkward for me and so thank you so much for being here i really do appreciate you choosing to take this time today and we're just going to go ahead and hop in and get

0:47 started so today's topic is essentially the most meta presentation on presenting using science and stuff it's also how to share your knowledge with others and if you if you're here today like if you chose to come to this then i'm pretty sure you pre-selected or pre-chose like this is the kind of information that i want because you're interested in sharing your knowledge with others and either that's at work or personal or wherever it is you've made a decision today to come here and so thank you so much for taking the time to do that and so we're gonna get started since i hit the there we go uh so i'm gonna get started by asking you a question so if you can in the discord channel or go to webinar or wherever you can converse with us do the best you can to answer this question

1:33 on a scale of one to four so not one to ten on a scale of one to four one being i love giving presentations i don't mind it i'm never nervous i'm totally okay with it and four being like oh my god why would you make me do this i want to just die right now like please don't ever ever ever ever ever make me talk in public where do you fall on that scale so are you i won i would gladly give a presentation right now if you asked me to i'll turn my camera on now and talk about something more four please please please please please don't ever make me do that if you had to choose between one and four what is that and and like two is like like three you know i'm kind of worried but i'll still do it and choosing it doesn't bring me joy but sure okay so we're getting a lot of votes in right now and someone wrote 71 so i'm not sure

2:20 what 71 means but uh i'm sure that means a little here okay so thank you so much for answering that question let's move on to the next step so i asked this question to people on linkedin and i said on a scale of 104 for being afraid of public speaking four is really terrified you never do one is doesn't bother you where do you fall and i was surprised by the 22 percent of people that said not a problem not a problem jason and the 12 percent of people said nope terrified please don't make me do this but i i want you to notice how like we all fall into that two or three category like the majority of us fall into that two or three categories because i think that's all like you're here today because you want to share your knowledge but there's some hesitation to you sharing your knowledge and whatever that is we'll talk about it and hopefully after today you'll see how

3:06 we can use some of the things that we talk about to alleviate some of that stress so that way you can give the best presentation you can so i thought that was fun and so let me get started by saying i do want to be here today like i do i want to share my knowledge i want to pass this information on to you i want to see you do something with it i want to see that ripple effect of i teach you you teach somebody else they teach somebody else and we continue to pass our knowledge on to others because that makes me incredibly happy like it brings me joy to know that you may use this talk today to finally give that talk that you've wanted to give or improve the talks that you're giving or start giving presentations at work or something like that like i do want to be here also like this is fun like there's parts of this that's fun i love seeing the chat inside discord i'm going to go

3:52 through it when this is all finished and see what you wrote the memes that you posted and stuff like there's a fun aspect to this there's a bit of the adrenaline rush too so as i'm getting ready to go like my heart starts racing if i check right now to see what my pulse is it is currently 68. that's not not bad uh whenever i do stand-up comedy it normally shoots up to 140 before i get up on stage and then once i get on on stage i'm like yeah and then when i get off the stage i have like an immediate adrenaline withdrawal and i'm like i want to do that again and so i do want to do this now i also don't want to do i don't like i woke up this morning edgy i just need everything in the house to be nice my daughter she started making

4:38 lunch write it like right as we were doing equipment checks i'm like yeah you got like 10 minutes like i need you to not be here so i can mentally prepare for this today and i don't want to do this because i don't want you to judge me while i do this like i don't want you to think of like well you said this was a presentation on presentations like this isn't like your normal black hills thing or this isn't like i thought you were better than this like all of a sudden i started like thinking about how you're listening to me listening to me say these words and i get like incredibly hyper focused on what you may be thinking about me and i don't know if this has ever happened to you when you present but i don't like that and so i do want to be here and i don't want to be here and if you've ever given a presentation or you want to share your knowledge you may feel that same way too i do

5:24 i don't and even though i don't want to be here i am still here because the i do part outweighs the i don't part and i hopefully by the end of this you will start to see that the i don't part is not as bad as the iq part so the what ifs whenever someone says like hey would you like to give a presentation or would you like to submit a call for papers for this upcoming conference like there's a moment where you're like yeah i do i got i would be really cool if i talked about this it'd be really cool if i did that oh i have this really cool topic i want to do like i created this thing and i want to share it with people and as soon as you say i want to share it with people as soon as you start deciding to do it immediately the what if start to

6:11 happen it's the what if my slides aren't good enough what if i can't finish the research on time what if i don't speak well in front of others what if i get nervous what if i get scared what if what if what if what if what if what if and i don't know if this happens to you but it happens to me like i start thinking about all the what-ifs and you can call it imposter syndrome you can call it other things you can call whatever but it's really like there's this lizard brain inside of you there's like if you want to do some research you know there's that you know thing at the base of your brain that says don't do anything that might be dangerous and this is dangerous it's dangerous reputationally it's dangerous professionally it's dangerous it's just dangerous like i'm also using a lot of calories right now to do this and your body's like no bro don't

6:59 use the calories like you might need to you know fight off a lion later or something and so your body is like no this is dangerous don't do it and so you have to like fight through that desire to be safe to do the thing that's dangerous and that's the what ups but here's the biggest what if of all and this is the one that we ask ourselves what if i'm not enough like if you get to the core of what all those what-ifs is about what if i'm not enough what if i'm not a good enough of a speaker what if i'm not good enough a presenter what if i my research isn't good enough what if this what if i'm not enough and that's the hard one like that's the one that goes deep deep deep down to your childhood that one goes deep into that one rejection that you experience

7:46 that one goes deep to the core of who you are what if i'm not enough and we're gonna talk about being enough we're gonna talk about that so the main takeaway today i'm gonna just say it right up front the main takeaway from today the thing that i want you to hear the most the thing that i want you to internalize and start like really you know becoming a part of who you are is never deny someone the opportunity to learn what you know that there are things inside of you that other people don't know there's knowledge that you've accrued over the years like you have something that someone else doesn't know maybe it's because you're older and wiser maybe it's just because they've been you've been doing it longer maybe it's because you've made more mistakes than the other person sitting next to you whatever it

8:32 is that you like gathered over the years someone else could benefit from that and so by withholding it because you're afraid then you're denying them the opportunity to learn what you know and so what i would hope you would say is like if someone says would you like to give a talk or would you like to present or would you like to share this thing that you're working on internally going never deny someone the opportunity to learn but i know okay i'll do it i'll do it and i'll fight through the fear i'll fight through the what-ifs i'll do that and i'll share my knowledge so who am i like who's this person who's been talking for the last nine minutes and why do i even have the ability to talk about presenting in the first place okay uh so just a real quick background on me on the left-hand side there you

9:18 see i went to school at full sail university i also taught there for nine years filmmaking and content creation and producing and editing and things like that if you see the the icon below that that's for avid so avid is a computer program for how to edit videos and i was a video editor for the united states army and then i taught video editing while at wholesale university and so i started my career at 18 years old as the youngest video editor for the united states military and i got very good at it because i taught myself it i got training for it but the united states recruiting command was right across the street from where our station was and the recruiting command said hey you're 18 and you're a lot like the people who are trying to recruit so how about you make videos for

10:05 us so i became like the in-house recruiter for the united states recruiting department and the in-house video editor for the recruiting department and so i got to make tons of fun fun videos and i learned by being a video editor that i have and all video editors have this ability to manipulate human feelings that's what we do whenever you cry during a movie that was the manipulation of sound and video and story to get you to cry when you laugh during a movie the manipulation of feelings and so i got a chance to learn how to manipulate human feelings for years and it's not like i'm doing it to be malicious i'm doing it because i'm trying to make sure that you are having the emotion that you should have at this

10:52 time in the story and so on the top right hand side i owned a comic book store for a while and some of you may have heard of this most likely you haven't i owned it from 2006 to 2011 that during that time we were the world's most famous convict store and the reason was because we made a lot of content we created things and we put it out to the community i'm the co-creator of back doors and breaches and then i also worked at sands for many years creating content especially the pen test posters if you've ever seen those like the pivots and payloads poster the blueprint poster or the whiteboard poster i created that and now i work at black hills as the content community director and my job at black hills is to help the other people who work at black hills share their knowledge and to make sure that there's people out there that will hear that knowledge that we want to share and i also stream on twitch and so i have a twitch

11:37 stream that talks about job hunting i do it for about four hours each week and one of the reasons i do is so i can practice presenting and practice speaking practice sharing my knowledge the other one reason that i do this at least do one webcast a year is because i don't want to ask the people who work at black hills to do something i'm not willing to do myself i want to feel the fear i want to know what it's like to have over a thousand people here i want to have to build my own slides i want to have to do this and i want to do it so that way when i ask someone else to do it i'm not asking them to do something i'm not willing to do myself all right so let's talk about my first time ever public speaking now now this is a it's stay with me here okay i was in the united states army and i was stationed in south korea and while i

12:23 was there i started to help the youth group on the base you know i was about 21 years old and i found that there was a youth group on the base and i started helping out the youth group and by helping out the youth group there and stuff that um i would like share stories and one of the stories i shared another person heard it and they said jason would you be willing to come down and talk at my church and he was one of those like you want me to come talk at your church tonight yeah and they were at osan which was a two-hour drive so i take this two-hour drive down to this church in osan and when i get there i i wasn't really prepared this is like pre i mean there's email and stuff and i'm not like a huge email and like i didn't really know how to contact this person i just had an address and what day to show up and stuff and so i showed up and i found the guy that's the pastor of the church

13:10 and i was like so um like how much time do i have and is there any thing you would like me to talk about he's like oh you're you're like you're doing the whole sermon today what he's like yeah you got like the whole 40 minutes and i was like so the very first time i ever like publicly spoke was in a church where i gave the whole sermon and i was not prepared or qualified to do any of those things and i just want to let you know now that what that was the worst that it's ever been and i ended up it was okay it was april 2002. and if you're like what really yeah really okay so that was my first time all right so i believe that you and i

13:56 all of us were born storytellers and we are storytellers at our core like we just get storytelling like we are storytellers and i know this because i know that you have five stories that you bring out ever whenever you meet somebody new at a party or at a get-together or something and we used to do that pre-covered but i'm sure if you've gotten together with other people you sit down at a restaurant you sit down at a chair whatever it is and you have the opportunity to tell stories you're going to tell one of your favorite five stories about this one time back home or when i was in college or at my job the other day or like we had a bat in the house the other day it's going to become one of my new top five stories like we had a bat in the house and the way my daughter screamed oh my god there's a bird in the house and i

14:42 was like why are you screaming and then the bat came at me and i was like okay all right i get it i get why you're screaming now and so the bad story might become one of the five stories and you have these five stories we're all storytellers now some of us are a little bit better than others some of us are natural storytellers but we're all storytellers we all like to tell some of you just get to the point you know sometimes like you're probably thinking with me right now like just but we all tell stories and we tell it the exact same way and i'll show you here in a second the same way we all tell stories but i started you know like where did you know i said my first time speaking in public but where i originally got started as a storyteller was with g.i joe now my mom was a single mom and one of the greatest things she ever did for me

15:28 was she bought me gi joe's all the time she'd pick them up at yard sales she'd pick them up at the flea market she wherever she could find g.i joes she bought them for me and i'd get all the accessories and the vehicles and all that stuff and i would play gi joe in my room and so i grew up as like a bit of a single like uh what do you call it like a a child that grows up alone what's that called single that's not a single child it's an i was an only child there we go so i was an only child growing up and i had a lot of gi joes so here's what that meant i would be in my room and i would set up all my gi joes where i wanted them to be so i had my trucks over here my people over here i had the helicopter over here i had all the things and it would take like a day maybe two days to set up everything in my room the way i wanted it to be like perfectly

16:14 and then as it was all set up again like that was the beginning of the epic battle and this battle would rage on for like 30 45 minutes and then it would be like this final moment like you'll never attack me in life you know whatever and it's like and it was over like oh that's awesome that was absolutely awesome and i would start setting up all my guys again and so that's where i got started and some of you got started telling stories the same place some of you watch your children like if you have kids right now they're doing the same thing they got their toys they get lost in their imagination they're creating things for building stuff and it it's just who we are and we get to tell stories we got a

17:01 pro tip for all the parents out there so this works with young children before i move on i want to tell all parents this pro tip since we're all born storytellers you get to do this really cool thing with your young children and so at some point it stops working but until this one point it's amazing so my daughter was about four years old and she kept asking me to read the same book every night and she was like daddy can you read me this book and so after like the you know fifth or sixth night of reading the same book at some point ago i am bored i am so bored reading the same book that i decided to start telling her stories now here's the part that here's the tip for all of you is i got to tell her any story i wanted to tell her because she doesn't know anything like she's a blank slate that she doesn't

17:47 have any memories and all that stuff uh so one of the stories i started telling her was well okay all right sweetheart so there's this gigantic spaceship going through spaces and it's going after like a smaller spaceship and then like they disable the engines and then all of a sudden they board the ship and there's like this kind of an epic battle but all of a sudden we meet the princess who's trying to get the plans for the death star out of the hands of um the empire and she's like uh-huh yeah so so this princess is trying to get the plans away but all of a sudden darth vader shows up but what they didn't know is like this pod makes it away and you have this uh r2d2 so it's like a little robot that's this r2d2

18:34 that makes it down to tatooine and when he gets down to tatooine he you know and all of a sudden my daughter's like uh-huh and you can just keep doing this every single night you can keep telling stories because they don't know now it does fall apart when they get old enough to watch the movies that you've been telling them for years because at one point my daughter's like this star wars movie is a lot like the story that you told me asking hmm is it i can't believe they stole that story that i came up with interesting okay okay so i think i have to send money to disney now since i just told a star wars story okay so i told you that we're gonna say that all storytellers know the right way to tell the story and you do this with subconsciously you do this all the time

19:20 and the way to tell a story is there's a hook a beginning a middle a climax an end that that's how we tell stories there's a hook that gets people like it's their attention there's the there's the beginning where i go on a quest there's the middle like here's all the things that happened and then the climactic moment you're like and you won't believe this part like and then the whole thing blew up you know oh my god it blew up yeah and that's why i can't go to texas anymore and that's the end like you know that we follow this format every single time we tell a story and the one thing i want you to start noticing is that you do follow this format every time you tell a story and the reason why this is so important is because i'm going to show you that you just follow the same format when building your presentations there's

20:05 a hook there's a beginning there's a middle there's a climactic moment there's an end and i'll show you how all that works here as we go through so let's talk about the human brain and this comes from my days of being an editor this comes from learning how to write screenplays this comes from storytelling this comes from owning a comic book store and reading so many comic books and learning how to sell comic books and pitching comic books and knowing that there's structure and if there's a structure that the human brain likes and spoiler alert it's this structure we all like it if there's a structure the human brain likes then let's follow that structure and if you know that a presentation has a structure then it's an e it's easier to write it because you're like um there's a hook there's a beginning there's a middle there's climax there's an end and i'll just

20:51 fill in the parts and put it in the order that it needs to be because that's how human beings like to perceive information so let me just use the structure now to elaborate on structure i'm about to ruin 97.3 percent of all movies for you i'm sorry i'm also going to let you know that i made up that number 97.3 percent of movies because i work in marketing and i can do whatever i want and if you had a 0.3 at the end of something it looks real legit like the more points you add to the end of a percentage the better and more like people are like oh 97.3 like whenever you give someone a quote for work you're like it's a thousand and 62 183.62 i'm like oh okay okay but if you're like a thousand dollars like well can you come down to like nine sorry digressing all right so

21:38 let's talk about how i'm going to ruin all movies for you and the way i'm going to do it is that if you didn't know all movies follow the same formula they do like seriously all of them and roughly it's in this 90 minutes so if a movie is 120 minutes then they're gonna just stretch out these goals if it's 240 minutes like why would a movie be that then they would just stretch this out longer but if you find a 90-minute movie and it's a possibility that you can find excuse me a 90-minute movie it will happen you can pause the the tv at minute three and be like yep you can pause it at minute ten you're like ooh they did that too paul did a minute thirty all the minute forty five calls in a minute 60 75 and 90.

22:24 they're going to hit these core moments and minute number three is the hook that's the introduction of the main character within the first three minutes you're going to introduce the main character and set up some initial conflict so minute three a cat wants to hop up again and i'm going to put him over here again cat does what cat wants to do okay by minute 10 you have your inciting incident so this is where you've introduced the main character you've introduced some conflict and then now that conflict is being dealt with to minute 30 where the hero the main character of your story goes on a quest goes on a journey or whatever that thing is that became that was came from the inciting incident by minute 45 all things are going well they are

23:10 like by minute 45 your hero's kicking butt things are going well things are good i'm in at 60 things are also good but around minutes 60 to 75 everything falls apart the hero finds out that they're not good enough or the couple breaks up or the something bad happens like that's what happens but by minute 75 they find the will to succeed they get the magic m amulet amulet amulet they get the thing that they need in order to beat the villain like that's what happens and then from minute 75 to about minute 87 or so it is the climactic part of the movie and so everything builds up to those minutes right there and then if

23:56 you've never noticed this before movies try to end as soon as possible because they want you to leave with that feeling of the climax and any movie that ling lingers around too long like you feel it you're like wow this should have ended like three minutes ago that's taken forever uh what uh if you ever watch the movie die hard again okay so die hard follows this formula to a t uh but this building explodes right like the whole thing explodes and then at the end it's just it's over you're like really like it's just over like within the next minute or two so now that i've ruined all movies for you i apologize i'm sorry so let's just put this in practice like ghostbusters in the first three minutes we see the first ghost in the library

24:43 and we meet the first you know main character and then by minute 10 they're like we should become ghostbusters you know they they have that and so for a minute like 10 to 30 is where they're putting the uh the office together they're putting they're getting the the ambulance that they're going to turn into the ghostbuster mobile they're doing all the things and then on minute 30 they're ghostbusted and then a minute 45 you also have like the gosher stuff happening in there and some other things but by minute 45 they're like the talk of the city everyone loves them all things are going well and then the city comes in that like commissioner guy's like we're shut you down you got like a nuclear something here or whatever and then they shut them down and then the whole city goes to heck and then they get out of prison and then you have the staple of marshmallow man and all that other stuff and then it just

25:29 ends it's exciting it's fun it's all this and it ends so now you're like darn it lion king minute three the introduction you know holding up simba my minute 10 we have the like all this stuff is yours and then by minute 30 mufasa dies sorry also just a side note my daughter as she was growing up loved the lion king but she only loved the scene where mufasa died and she was like i think it was like chapter 12 or something she's like chapter 12. i was like is that when the foster best yeah it's it's just wrong uh and then simba goes on the quest hakuna matata and all those other things and then finds nala and

26:16 then nala comes and then you know the tried rock or pride rock is gone to heck and then all of a sudden like simba realizes he does have the ability to take on scar and then you know and he takes on scar and there's climactic moment and all those things and then yeah yeah i know for those of you that haven't seen it yet you're like what i really did try to find three movies that the entire world had seen so it's ghostbusters lion king and top gun uh so top gun first three minutes we see maverick being a maverick in the first 10 minutes they're like we're going you're we're sending you the top gun and then they go to top gun but then they're like fighting it out to see who's the best of the best and so a minute 30 minute 45 there's competing with each other iceman all this stuff then something bad happens i'm not going to ruin it for you but i cried in the movie theater i don't know

27:02 if you did but i cried and i cry almost every time it happens and then maverick's like i can't do it anymore i can't get in the jet but then there's like a thing that only maverick can do so never gets back in the jet and then there's this climactic like battle with the planes and then he lands back onto the ship and then they hoist them up onto his shoulders and there's this real exciting moment and then there's just this one real sweet ending moment and it's over [Music] okay so that's structure like if all movies follow structure then your presentation can follow a structure and it's that simple hook beginning middle climax and end like that's

27:48 structure and so now we're going to talk about piecing because if there's structure then there's piecing and piecing is where the human brain really really kicks in uh because you know structure is fine that way we understand where we're heading and where we've been but piecing is where you can get the brain doing all kinds of things and so i'm gonna tell you about that now all right so in a movie or tv show i want you to the next time you watch a movie or tv show the average cut in a movie or tv show is three seconds so let's go ahead and count that 1 1 000 2 1 000 3 1 000 and then they cut to another shot and it's 1 000 too much thousand three one thousand and then they cut to another shot then it's one one thousand two one thousand three one thousand cuts

28:34 to another shot and the reason why cutting like cutting from shot to shot the shot works in movies and tv shows is because your brain does this all day long and it's called blinking you don't notice it but your brain is blinking constantly or your body is blinking your eyes are blinking constantly but here your brain also blinks too and what i mean by that is i want you to look at me right now so look at the screen look at you know this presentation look at this and then i want you to look at something on your desk okay now look back at me and then look at something else on your desk and look back at me and then look at something real close to you and then look back at me that's exactly like cutting in a tv show or movie your brain goes i see that see

29:19 that i see that see that it doesn't remember all the stuff in between like if you were to slowly turn your head looking at everything in between what it is that you were looking at and what you're now looking at your brain doesn't do that it looks at what it's looking at then it looks at what it's looking out now and then look what what it's looking at now what it's looking at now like your brain is constantly cutting because that's how we perceive information and the focus is changing all the time i'm in a wide shot right now now my hands in the close-up like i i'm doing a constantly wide shot medium shot close-up wide shot medium shot close up and we do it all the time we just don't even think about it which is why movies and tv shows work watch out medium shot close up live shot medium shot close-up live shot medium shot close up

30:05 but if you watch it from now on it happens in three seconds one thousand two one thousand three one thousand and here's why it takes the human brain three seconds to recognize what it sees to interpret what that sees like it says like okay i see something okay i know what that thing is and then it relates it to something and it's passed so let me give you a for instance if i was to show you an image right now of a yellow house i showed you an image right now of a yellow house it would take your brain a little bit to adjust and say okay that's a house it's yellow okay i recognize it and then your brain within that three seconds goes and i had a friend that grew up in a yellow house down the street from me

30:52 that is why we cry at movies that's why we laugh at movies that's why we get upset like that's why we emote at movies it's not because of what's happening to the character on the screen and sometimes it is like we actually like harry potter we actually like maverick or we actually like the ghostbusters but it's not really about what's happening to them it's about what's happening to us by watching them because if someone is dying then you start thinking about your own life you start thinking about your own father your your mother you start thinking about other people like you start thinking about how it would feel if it happened to you because you're internalizing it and you're relating it to something in your own life you're doing it right now so if we go to four seconds

31:39 so the human brain in four seconds i see it i recognize like i recognize it i see it i internalize it i relate it to something and here's how the human brain works it will make another leap it will say all right so here's a yellow house and it's like all right so here's a yellow house i recognize the yellow house i get it it reminds me of someone i knew that grew up in a yellow house like like that and then it makes another leap to i wonder what they're doing as you start thinking about that person and the reason why this is important is because as you slow down it gives the audience more time to think if you talk slowly you might lose your audience

32:24 because of pacing at five seconds the human brain makes three leaps it sees it and recognizes it it relates it to something in its life then it relates it to something else and relates it to something else that's why you could be in the middle of hearing someone's presentation they talk about something and then you start thinking about your checkbook and if you're like what's a checkbook i realize yes i know i just said checkbook and for some of you like what is a checkbook i get that but what happens is that when human beings hear something they start to relate it to something that they understand and then they start to relate that to something else they understand and if you go like too long without introducing new information then your audience is just thinking about whatever they want to

33:10 think about and that happens within five seconds that's how you can lose your audience in five seconds let's go in the other direction let's go in the other direction so if three seconds is the average cut one thousand two one thousand three one thousand then if you go in two second increments you know one thousand two one thousand one thousand two one thousand one thousand two one thousand if you keep cutting faster and what will happen is when you watch movies and tv shows as the action picks up they start cutting faster so as action starts happening they cut faster and so they're doing that for a specific reason because they want your brain to see it and recognize it but they don't want you to relate it to something else they want you to stay in the moment i want you to stay in the moment so that it's cutting faster and faster

33:55 so i see it i recognize it but i don't have time to relate it to anything in my life so now you're on to the next shot and in the next shot you're like well what's that and your brain's trying to see it and recognize it see it recognize it see it recognize it see it recognize it now what happens at one second as the human brain is like i see it but i'm not quite sure what it is i see it but i'm not quite sure what it is i see it but i'm not quite sure what it is but i'm reacting to it i have reflexes i'm trying to interpret it i'm trying to understand i'm trying to see it i want you to think of have you ever been in dodge like a dodge ball fight have you ever been in something where things are flying at you very very fast your brain has the ability to like i see it and i dodge it see it i don't see it i doubt it so your brain is constantly making calculations trying to figure out

34:41 everything going on like it is again and you're doing all these things to try to stay alive now when you watch something you're not trying to stay alive but your brain's still trying to understand it as fast as it possibly can that's why when you watch like the star wars trailer or you watch some other trailer you watch a music video they do these one-second edits because they want you like what's that what's that what's that what's that what's that what's that what's that what's that now what's cool about that is there's this thing in your brain as your frontal lobe and things like that you have serotonin and dopamine and all those things what happens is as your brain is trying to process all that information fast past sss it will release happy chemicals

35:26 it will release happy chemicals and your brain because it's trying to like compensate and all these other things are happening like neurons are firing it's like trying to like find that old directory of something that you've never like you start to get excited and happy but why you're just sitting there because your brain is doing all that activity all that that exercise essentially so why do i talk about this i mean i can talk about half second edits where your brain doesn't even know what's happening but it's doing the best it can why am i talking about because i'm doing it right now to you i've been doing it since i started talking about the piecing part i could slow down right now and i could talk about whatever i want to talk about i could linger

36:13 on each word but that's annoying i can dramatically pause when i think i said something important so that you can really internalize it i can do that or i can talk fast and i can talk fast in a way that you're trying to perceive and understand everything i'm saying so where's the sweet spot the sweet spot is that three second edit that normal cadence that you have with your voice but there's times where you want to talk faster if you're excited about something if you want to get other people excited about something if you want them to be passionate about the thing you're passionate about you're going to pick up the pace in the way that you speak but if you really want them to internalize

36:59 the most important part you'll pause a little now i have a question for you is this the yellow house that you saw in your brain when i said yellow house did you see this yellow house or did you see a different yellow house and if you saw a different yellow house let me know in the discord right now that yes i saw a different yellow house they're different say the word different and i'll just see if you saw this house and maybe you did because you downloaded the slides and you went ahead and you found this yellow house and you knew exactly what i was talking about prior to me saying yellow house cool let's talk about that too show verse tell so what is the difference between

37:45 showing and telling when i show you something it is very specific like you're going to know the thing that i'm showing you like there is no dispute there is no you you don't get to figure out what it is like it is the thing that it is if i show you but if i tell you something then you get to make up whatever it is you get to in put whatever in that blank spot so if i say yellow house but i don't show you a yellow house you get to imagine whatever yellow house that you want to imagine if i show you a yellow house then you're just gonna know it's that yellow house now why is this important because there are times where you want your audience to go on a journey of imagination and whatever it is that you're creating and they'll fill in the blanks with whatever

38:31 it is that they think is cool and then there's other times where like no this is the thing like i don't want you into to interpret it like this is the thing i don't want you to think about what it might be this is what it is so you have to decide when you show and when you tell and i have done that throughout this presentation i chose when i wanted to show and when i wanted to tell and i'll explain it like this too this is a part of a screenplay when you're making a movie this is what you get this is what you get it's called a screenplay and it's broken down like this you have exterior hilltop day that means it's outdoors during the day on a hilltop exterior farmhouse day that means that scene's going to take place at a farmhouse

39:17 inside the farmhouse in the den of the farmhouse day all right so that's giving you some here's what we're talking about now let's look at this top here it says the hilltop is lined with corn golden and brown shimmering in the morning heat there's a structure in the distance now we're assuming that structure is the farmhouse we think now here's what happens so i got a chance to work with first-time directors first-time filmmakers and what i would do is i would sit down with them as i was helping them produce their projects i would sit down with these first-time directors and i would say all right let's go through your script okay we're going to take your script right here and we're going to go step by step methodically through each and every word you know okay okay

40:04 and so what we would do is we would sit down and say the hilltop can you tell me about this whole top and they're like yeah so it's like a sprawling meadow in west virginia okay so sprawling meadow in west virginia that's not what i saw uh the corn is this like mature corn okay so it says golden brown is it dying corn or is it ready for harvest corn like where is the corn that we're looking at it says shimmering but what does that mean to you and they're like well it's dying corn like it's corn that should have been harvested six weeks ago but it wasn't okay uh there's a structure in the distance what structure is that like what's the it's the farmhouse okay so what does this farmhouse look like okay so it it's a red farmhouse with a long driveway

40:50 yeah and there's like two cars parked in the front of it and then they have like a their own family garden uh but they they have a porch too and and like also like a farmhouse built of old lumber okay so it does say farmhouse built of all lumber is this red lumber and stuff like i said there's no cattle or livestock inside so hold on let me let me tell me more about this farmhouse like yeah so it's like a four bedroom farmhouse do you see the problem that we're all having right now as this person explains what something looks like you're filling in the blanks of what a hilltop looks like you're filling in the blanks of what morning heat might be you're filling in the blanks of what a farmhouse might look like built with old lumber you're filling in the blanks and

41:36 so what we tell young directors is stop telling me what you want and show me what you want i need you to go on the internet and do a search for hilltops and when you find the hilltop that's perfect for you please take that picture drop it into a you know a document and show me the hilltop you want and i'll do the best to make that happen if you tell me about the farmhouse i'm gonna go find the thing that i filled in the blanks with based on the farmhouse that you said uh and then when you get there you're like this isn't the farmhouse i saw on my head well right because i filled in the blanks i did not you so i want you to be very i want you to think about this moving forward when do i tell and when do i show when do i tell and when do i show

42:22 because we all have filters we all have filters we see the world the way that we want to see it and i'm going to tell you this right now there are currently 718 of you here and i can guarantee 718 of you have all heard a different presentation today because of your own filters you had a different reaction to gi joe you had a different reaction to the ghostbusters movie you had a different reaction to me speaking fast or me speaking slow you had a different reaction to me telling the stories of telling stories to my daughter you had a different reaction because of your past your experience who you are as a person where you grew up your own language barrier of me speaking english maybe like you have

43:07 heard a different presentation than the other 1717 people because of who you are and it took me a long time to understand that that not everyone hears what you say but everyone hears what you say and that they get to come up with what they want it to be they get to turn it into the presentation that they wanted to be they get to turn it into what they wanted it so i'm gonna tell you this right now you are not enough for everyone going back to that question at the very beginning i said am i enough the what ifs and that question of am i enough the answer is no you're not for everybody you are not

43:53 enough for everybody you are enough for somebody there are people that came to this presentation today and left they got here they heard what we were talking about they realized that it wasn't for them and they left there are some of you here that are like tell me more presentation man and that's okay it took me a long time to be okay with the people in the audience that were looking at their phones or the people that chose to leave or the people who got up and walked out it took me a long time to know that not everyone cared about what i was saying and i'm okay with that and what i hope you are is okay with that moving forward is that not everybody

44:41 thinks you're enough not everyone thinks you're not everyone thinks what you're saying is enough not everyone wants to hear what you have to say but someone does and that someone is the reason why we share our knowledge it's not for everyone it's for someone and so don't be worried about everyone not liking it be concerned about the person who does like so how do you apply all this you know how do you how do you use this how do you use this in your future presentations how to use this and the things that you're going to do and you follow the structure and if you need to you get a sheet of paper like a blank sheet of paper like this and you just right click beginning

45:28 middle climax ends and you write it down on a sheet of paper and then you just start filling in the gaps with information now that would be better in the beginning here oh nope that's good in the middle that's good to hear that's good in the climactic part and i'll end with that and if you're not quite sure how to get there yet well let's talk about that so in the hook you ask the audience a question so i believe every good presentation and and you maybe you may think you may disagree with me but i believe all good presentations start with asking the audience a question and here's why because there was hundreds of you here joining us there was pre-show banter there was you coming off of a meeting there's you might be working right now as i

46:14 speak like all of you had other things that you were doing and i asked you a question and then the floodgates just came in with like ones and twos and threes and fours like you had to think and you had to decide what you were and here's why that works i got you to stop thinking about all those other things i got you to stop thinking about your email i got to stop thinking about your home life i got you to stop thinking about whatever it is you were thinking about and i got you to start thinking about what we were going to talk about so when you ask that question you give the audience a chance to respond now if you're doing it in person i always do the raise your hand if raise your hand if you're shy raise your hand if you've ever given a presentation before raise your hand if you're afraid to give a presentation and

47:00 people raise their hand because they have to think about it they have to decide is that me or not and so that's why you always start off by asking the audience a question and that's a part of the hook that gets people hooked into what you're saying the beginning is you're on a quest you take the audience on a quest and you make it personal you say this is why i like this topic this is why i want to talk about this this is why it's important this is why i thought it was important enough to even research it in the first place you make it personal for why you care because if why i care hopefully the audience cares too and so you take the audience on a quest you make it personal and you tell them why you care because you hope that they care in the same way in the middle you talk about all the things you learn from your quest

47:46 well here's what i learned and i normally use the rule of threes here's the three things i learned four seems too much two doesn't seem like enough three is here's all the things i learned i learned these three things and so here's what i learned and you could have learned that it failed you could have learned that you didn't know enough to know the topic like it's okay to fail and tell the audience i failed here's what i learned because they might learn from all the things that you failed at you don't have to be successful for the audience to still have a takeaway and so you say here's what i learned on my quest in the climactic park you tell the audience how it applies to them you say here's all the things i've learned and here's how you can apply it to yourself because if you don't have this part

48:31 where you tell the audience how it applies to them then you're just pretty much bragging you're just up on stage like here's all the things i learned thanks for coming no no it's here's all the things i learned and here's how you can utilize it for yourself because that's why the audience shows up they show up so that they can learn from you so that they can internalize it they can relate it to something in their own lives and then they can use it for themselves so the climactic part of any presentation is how the audience can apply it to what they want to do based on what you've learned and the conclusion so in the conclusion you start by saying in conclusion or as i end or in these

49:18 final moments like you just have a moment where you tell the audience i'm getting ready to finish and the reason why is because there are some people in your audience that stop paying attention because you talked about a yellow house or you talked about your checkbook or because you talked about something that was also a distraction you talked about using parenting pro tip of teaching your kids star wars like whatever it was that took them in their own way as soon as you say in conclusion your audience like perks back up what yeah we're wrapping up now so in conclusion just get your audience back on track it's like a mini hook within your own presentation there's also like the too long didn't read section of your presentation like here let me just wrap

50:05 this all up for you like if you forgot about the things that we talked about the beginning if you talk forgot about the stuff in the middle let me just give you the highlight part so that way you just know what to take with you and cool and just take that with you and if you can inspire your audience inspire them to learn inspire them to do their own thing inspire them to you know figure out what they want to do next for themselves like inspire the best you can and then give a final takeaway you want to give that final takeaway if somebody wants to learn more if they're like well where did you learn all this stuff is there a place that i can learn all this stuff you know do you have anything that you can give me so that way i can use that myself so in conclusion we're all born storytellers like we are

50:50 we we understand the hook the beginning the middle of the climax the end like that's just who we are we're we're born that way we're wired with that structure and so since we are that way then present that way use that structure use pacing now it's going to take you a little while to get the pacing down it's gonna take you a little while to understand the structure it's gonna take you a little while and i started in a church in osan in 2002 in the most awkward weird way possible that's where i got started so if you're sitting here right now going that was a good presentation i know maybe you're not like you judged me for like 15 minutes ago and you actually left i don't know but if you're sitting here thinking that was a good presentation i would never be as good as that i get that every once in a while and i'm not saying i'm great i'm just saying

51:36 there's someone out there right now thinking well you've been doing this for a long time yeah get started get started presenting get started sharing your knowledge get started and start small and work your way up and as you practice and as you do it more often you'll understand how to use pacing better show verse tell you have to decide when you want your audience to fill in the gaps and when you want to be explicit and what you're showing show verse 10. and like i said before you are not enough for everyone but you are enough for somebody and hopefully you're willing to share their knowledge with them because remember the main takeaway of this whole thing was never to nice on the opportunity to learn what you know when you have that opportunity to share

52:22 your knowledge when you have the opportunity to take the things that you've learned all over the years and give that that's such a gift give it to someone else so if you're interested in getting in speaking and doing public speaking i'm the president of a toastmasters group that's called geeks that speak i'm a fan of toastmasters it's an opportunity for you to learn how to speak in a nice safe place where you can be evaluated to where you can learn to get rid of your eyes and arms and even though i had some albums but it's not as bad as it used to be i practice i practice at least once a month at a toastmasters meeting now you can go to toastmasters international website and you can find a local toastmasters you i have a virtual toastmasters club that meets and some of the people here in our discord channel actually join us once a month for that and so if you want to it's jason

53:07 splanchardcom gmail.com and you can send me a message and i will get you added to the toastmasters email list and we only email a for toastmasters it's not like some list or i'm like hey would you like to buy a t-shirt no i'm not going to thank you i will look through discord in the next few moments to answer questions but i did want to give you two books that i really enjoy the first one is called poke the box by seth godin it's a guy who is in marketing but that don't hold it against them it is a fantastic book where the premise is when was the last time you did something for the first time and what's cool about that is like what if you have never presented before what if you have never decided to share your knowledge before maybe reading pokes a

53:53 box will continue to inspire you to get up and do that i love this book i read it about once a year it's very small it's easy to read it is a creep the other ones in the blink of an eye if you're like where did you learn about how cutting is like blinking and how the brain perceives information and how pacing and all that works and how to manipulate human feelings it's through a book called in the blink of an eye through walter merch now he was a film editor like actually cutting film and splicing it together and some of your most beloved movies that you've watched over the years were edited by walter murch and he takes that knowledge now there's going to be a lot of stuff in there about like the actual cutting of things and piecing it and non-linear digital editing but there is an amazing perspective on how human beings perceive information

54:42 and so as i take questions if there are any like if deb and some other people want to pop back on here that would be great but i do a job hunting live stream twice a week on tuesday nights and friday afternoons it's on twitch.tv slash banjo crash land and if you're currently hunting for a job i talk about all the ways that you can do it that are different it is different job hunting and so far we're at 128 viewers that have gotten new jobs since we started the live stream in march of 2020 when the pandemic started so we're at 128 viewers and with that thank you so much i'm going to ask uh deb and ryan to ask me any questions that you have and we'll stick around for a few minutes but i really appreciate you being here today and hopefully there was something that you could take away in your next presentation thank you

55:30 hold on friend well done you're done you're done good job well you're not done not another questions unfortunately there haven't been any questions during the whole presentation a lot of great feedback a lot of this is fantastic i'm going to use this in my class i'm going to watch it again um a lot of positive positive comments but not a lot of questions so if you have any questions put them in the discord and we will ask presentation man is your new new handle by the way uh alan murray asks what is the downside of presenting a lot of material in a crammed time space i.e i have an hour to give an introduction but takes 1 hour and 12 minutes so there is that once you come up with the

56:17 presentation that you want get rid of 10 of it so i did that today prior to the starting i created this presentation i think i had 40 slides and i got rid of four i went in and just got prior to the presentation got rid of four so i have this role of getting rid of ten percent of anything that i'm doing if i'm working on a video if i'm working on a presentation i get rid of ten percent of it and that just helps me make it more compact tighter and better for the audience because you really can get rid of ten percent you really really can so if you have an hour and 12 minutes most likely you can cut that out now if you are crammed that means you have to talk faster and if you talk faster then that means your audience is going to perceive you as being excited and maybe not prepared i don't know if that's the case uh but if you talk fast and talk fast and talk past and talk desk your audience will have a different feeling at the end of that hour they're like i am exhausted

57:04 and i don't know why so just keep that mind the faster you talk the faster your audience gets tired uh cyberaces says where can you find images to use in your presentation so where where's like your go to sure i use my stock photo and i use a paid account so that way i know that all of the images that i use inside my presentation are i can use them and then also put them out for distribution but if you don't have that there are many many sites where you can just type in stock photos and they'll give you like what you can use this for if you're not using it to make money then it's normally 100 free all the time if you're using a commercial way then it might be a fee but there's a lot of websites if you just type in stock photo depository

57:50 then you'll find a lot of places especially for a presentation you're giving internally especially for a presentation like this this isn't i'm not selling this presentation this is a free presentation so that's the difference uh static tier says how do you avoid using powerpoint as a crutch any points on how to organize slides or better tools sure so in the beginning it's kind of a crutch you don't know what to say like i've done this presentation before and i could do it again i i could have done it with no slides i even thought about doing this with no slides but i wanted you to be able to follow along and have something that cued you in and made you think when i had a slide so in the beginning you're gonna write too

58:36 much but do that like 10 method where you refine you take 10 out you take 10 of the words now if you notice a lot of my slides had a word on it and that word is just to remind me of what i wanted to talk about and so you can do that too like this is something i would i this is specifically in here for you to screenshot that's why this is here that's why it's written so the size that it is in case you wanted to screenshot that for yourself all these in here are made for screenshotting now in conclusion is for me to remember to say in conclusion like that's why it's here these things here also just to remind me of what to say so as you get more rehearsed and as you get prepared you can get rid of more and more and more words out of your slide deck

59:22 and reminder the more words you put on a slide deck the more words your audience reads and as they're reading the words on your slide deck they're not listening to you so the more words that are there the less they're listening to you the more they're reading uh how do you adapt your presentation style for live versus virtual so virtual is different where i know that i'm talking to you but you're not really there in if i'm in person i pace if you ever catch me in an in-person conference i do like three or four miles during that one hour like it's just non-stop pacing one of the reasons i do it is because i want you to follow me and if i see that you're following me in the audience then i know that you're paying attention i also like to tell jokes from time to

1:00:07 time because if i tell jokes and i hear the majority of the audience laughs and i'm like but i pace when now i can't piece here so i get a lot of hand movements i talk with my hands a lot i'm like looking around i'm doing things so it's different the thing that really helps is the pre-show banter the pre-show banter helps me know that there's other people there at least deb elise ryan at least i get to talk to them and that feels like i'm talking to them that i'm not necessarily talking to nobody and so pre-show banter helps us internally be able to present better virtually if you ever wonder why we do it that's one of the reasons why we do uh dr paris i asked a good question how long do you spend preparing for a one-hour presentation how long did this take you so

1:00:53 there's the slide deck that you create uh i don't know if i can find it quickly but what happens is i oh here we go i storyboard all my slides so i start writing them out and then seeing what i want to put on each word and then here's the hook here's the beginning here's the middle here's climax here's the hands like as i start storyboarding this out this might take like an hour to two hours to figure out

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