Exactly How to Start This Genius AI Business

0:00 this is so good you don't even need a person you just drop off a pod one day you plug everything in you connect it to the internet and you walk away and everything's uploaded to the cloud I think it's a cool business I think you can make a lot of money but I also just think it's a freaking cool service selling something that you feel like is actually bringing joy to people if there's somebody who loves it or is like trying to build this out contact me I'm serious that's a great idea I really love that [Music] idea all right what are my options all right here are your options still tsunami or a phone reminder different silver tsunami from a couple weeks ago it's my favorite silver tsunami I've ever thought of I told you I'm gonna try to have a silver tsunami every week oh okay well we got to go with that all right so my background is in healthcare

0:45 and I own home health and hospice companies I love those services but they're so hard you're on 247 and in hospice it's death and dying somebody has a bad experience I can't refund that I can't give you 5% a coupon off your next experience right because you die it's like it's it's anyways it's very high stakes but I love the silver tsunami space so let me give you some data and my goal is to talk about a silver tsunami idea every week it's kind of my goal the over 65 age is going to double by 2050 from 52 million today to 95 million wow so in the in under 30 years about 25 years we're going to add another 40 million people to over 65 all right allim in dementia you know what

1:30 that is those are the diseases where people like lose memory they don't recognize you anymore those are expected to double from 6 million people to 13 million over over double by 2050 today there's 52 dependents for every 100 working individuals by 2050 there's going to be 77 dependents for every hundred working individuals all right so the silver tsunami is real people are aging people are getting older I highlighted the Alzheimer's and Dementia because people are forgetting more and more and it brings me to the thing that I am very very interested in genealogical Services now I get it anybody who's LDS and listening to that is like oh of course they bring up genealogy genealogy I am doing it hey Brody Christensen calm down okay keep listening but for those who don't know

2:17 what genealogical services are those are services that help you map your family history not only who your parents were about your grandparents and great grandparents and great great grandparents because if I were to ask anybody listening question hey where was your grandpa born theyd probably have to think about it but they could probably figure it out oh I think my grandpa was born in Massachusetts right now if I ask them where's that written down 99.9% of them would say nowhere it's all just oral right it's just passed down from generation to generation oh Yep this is when Grandma Smith came over on the Mayflower that was a really stupid example but gen genealogical services so people actually taking family history digitizing it is expected to grow from

3:03 about $5 billion a year this year to $6 billion by 2023 or 2033 so in the next eight years it's going to more than double and for anybody listening genealogical Ser Services would be like family history.org family tree 23 and me right telling you your your DNA Etc so tons of opportunity here here's what I think the product is I think that capturing stories is an incredible opportunity right now you have the older Generations like they always do pass away they they have stories and everybody has these stories the ones that Grandpa always tells about growing up in Southern Florida and how he got you know my dad my dad tells this story he grew up in Brazil and when he was 5

3:49 years old he got captured by the Indians and they were about to cook him he was in a he was in a pot they put him in this pot they started boiling the water they were about to cook him and his dad shows up with the mayor of the town and the mayor of the Town talks to the Chief and they end up trading a parakeet and a bow and arrow to get my dad back and that's the story a real story it's a real story I don't know if it's true I don't think it's true but it's a freaking amazing story right but it's like you know we call him Dee that's what we that's that's what we call for Grandpa and it's like that's an amazing story and my dad has tons of those and and everybody's parents has have interesting stories like that but when my dad dies what happens to that story maybe I tell it to my kids and maybe it's a crazy enough story that it

4:35 gets passed down to a couple different Generations but at some point it gets lost so I think right now there's a huge opportunity to capture these stories and there are tools like never before to be able to capture them in two specific ways way number one digitally via video right we're on Riverside right now we have cool cameras we have cool lights we could go in and interview these people and capture their story it's very similar to what story worth is doing with the emails except you would actually have a video right way number two which I love artificial intelligence and digitize records so many people have journals now there are many people who don't have journals but many people have journals how do you get those digitized well in the in the past you haven't been able to read handwriting and but now

5:21 there are tools that allow you to take a picture and then using technology digitize that and transcribe it so I think those are two huge opportunities to create before I keep going and just keep talking does it make sense what I'm saying or am I just like rambling no I'm I'm getting some ideas I'm loving it all right so here are some here are some ideas of things that you could turn into products okay you could create a chat bot for your grandma and grandpa some people are gonna be weirded out by that right because it's like Grandpa died 30 years ago I don't want to talk to him but other people are going to be like yeah I really want to I could really use some advice from Grandpa right now Al so I thought you were going to say a chatbot for Grandpa to tell his stories to yeah yeah yeah I'm going to get there that's capturing all of this stuff right

6:07 I'm talking about like endstate products that could be created from capturing all of these things so one is a chat bot for family to talk to another one is you could turn these interviews into like podcasts and and use like actual good lights actual cameras and then just have episodes where you could watch Grandpa Tell this story or Great Grandma tell this story of the time that they made the high school football team or that they got shipped off World War II or that they almost got sold to Indians in the interior of Brazil you can create books right like story worth kind of do does that where you where you create books and you can also create a service where you digitize records for families to capture these things so in my mind like those are broad products that you could create the way that you create them would be through either capturing video taking their records and

6:52 digitizing them creating a chatbot that just prompts them with questions or the email correspondent with something like story Worth right so like it's either going to be video it's going to be written it's going to be live with a chatbot or you're going to be digitizing things that's kind of those are kind of the ways that you would that you would capture it and so there are tools like Adobe scan or micro Microsoft lens where you can actually scan this stuff there are handwriting ocrs where you can Google Cloud Vision Amazon text track that you can actually look at the handwriting and transcribe it so once it's transcribed digitally you can then upload it to the llm so that it can read you off this information like how cool would it be to have a chat bot like for my kids to be like where was great grandpa Royce born great grandpa Royce was born in Southern Florida defc

7:38 Springs you know like it just spits out an answer instead of asking mom or dad and then you would have even chatbot development so open AI has opportunities to now create chat Bots based off of information that you feed it using different gpts essentially so that's the product and that is like the way that you would get to the product in a nutshell thoughts I love it so here are my ideas that are coming to mind so do you remember the company rewind so rewind was interesting it's a Silicon Valley startup they raised a bunch of money it's a a Mac app it's an iPhone app and it listens and it watches everything you do on your computer what you type what you look at it's like a browser history for everything which a lot of people are freaked out about I'm

8:24 not they're coming out with a piece of Hardware any day now I'm like on the wait list I pre-ordered it it's like 70 bucks and it's going to be a wearable and it's going to listen to everything that happens around you and then it will send you a daily summary of and it will recognize voices and it attribute certain voices to their names it's amazing and it's good like you could just recall anything it's all going to be there in an llm that you can talk to super cool not an ad but what you could do is you could piggyback on someone like rewind and literally just resell their product as rewind for Elder people right for for a different generation that would never even hear about the company and like you know you give it to your

9:10 Granda what what is this oh just just put it on your shirt every morning and just talk and just live your life and tell stories and talk about World War II and talk about your mission and talk about all this and it's just going to be on his schedule on his timetable or hers it will just be recorded and it will be there forever and it doesn't have to be this formal thing he doesn't have to write an email he can just talk to it that is going to be one of my other silver tsunami ideas that device and I'm not even GNA like waste a bunch of time but I have so many ideas around that that I've been especially in healthcare but I love that I love that idea here's what I'm thinking for a distribution idea many people don't know the difference but there are like three types of living places for the elderly

9:57 there are independent living facilities well I mean yes a traditional home but let's exclude those things there are independent living facilities there are assisted living facilities and then there are skilled nursing facilities it does not matter that you know the difference they are kind of different but I would take I would do two things thing number one I would get high school kids to volunteer and I would go to the assisted living facilities and I would say we're going to be here once a week we're just digitizing records and so then the families or the residents would bring those records and they would just take pictures of them upload it and and then you know and have it for the families it could be a senior project like you could even do it for free I've been thinking about doing it for free locally because I just think it would be a really cool project to do for these residents okay so that's thing number one thing number two I would go through either local photographers local videographers because they have the

10:43 equipment they have the lighting they have the cameras they have the microphones and I would just say go capture once a week stories and and go to those assisted living facilities and say we're going to be here Thursdays from noon to 5 it's just story time and it would allow these residents to come put a mic on and tell their story that the residents would love it because it's one of the saddest things about these facilities they don't get a lot of visitors yeah and it's super freaking sad because some of them yes they're mind they're gone they have Alzheimer's dementia they're not there but many of them are still there but they just they don't get to see their grandkids or they don't get to see their friends anymore because the level of care that they need doesn't allow them to go out and and visit with these people so you would get a ton of people coming in and then you could you would either have the facility

11:29 pay you as like an addon benefit of staying at the facility or you would have the family pay you or some type of combination of both but you would capture all of that package it up uh really prettily and then give it out uh and sell it either back to the families back to the resident Etc or turn it into some of these other products that we're talking about like the chat bot Like A Book Like a podcast that is such a good idea do you think the owner of a facility like this would be willing to pay extra for a service like this if they thought it they could fill more beds million set them apart a million what what is the value of one more filled bed to a facility it depends on the facility but if we're talking about an assisted living facility that's going to be like an extra $5,000 a month in Topline revenue and then in a vacuum you

12:15 would say like oh you know 15% online oh LTV like monthly profit how many times how many months oh I mean the the average day at these assisted living facilities are 10 years wow I didn't really long time yeah it's a really really long time but the thing I was going to say is like if you looked at it on a vacuum and you're like oh there's a 100 beds in this SK assisted living facility and and I get $100,000 in Revenue a month and my profit is $20,000 you're like oh okay it's $200 or 2,000 yeah $200 per bed per month profit but if you add one more additional bed it's not an additional $200 in profit it's like an additional

13:00 right everything already built into that the problem would be proving to them that it gets more resid in the door right like they'll like the idea and the concept so that's why I think you would have to go through a distribution model of of these like fremium upfront like hey I'll do it for you I'll charge it to the residents and we'll we'll be exclusive but then once they see the value and bringing people in it's like okay cool yeah I'll pay you whatever you want so here's what I think you do you go find a facility that's willing to be creative um you find of photographer that's willing to be creative and you offer this completely for free no strings attached just to because you want data so you say all right let me get with your marketing person and they're going to sell this when they're talking to to these people they're going to sell this service and let's say it's

13:46 for a year right for the next year we're going to offer whatever it's called for free and we're going to send you all the data for free videos text whatever we're going to record capture stories from your dad or from your mom for free it's and that's just comes with the cost of admission and it but what you need to let us do you need to let us train your marketing department to actually sell this and then you need to allow us to ask the the new customers that you get for the next year if this played into their decision at all that's it we're just going to send them an email with like a follow-up or two if they don't respond that will give us data transparently so we can go get a bunch more customers like you that will pay us a pretty penny so this is completely free your only down side is we spend an

14:31 hour with your marketing team yeah you know yeah that would be genius I and I don't even think you need a wait a year I think you're just like right give us a month three months yeah or just one month hey any any new residents that move in after you've told them this we'll send them this blind survey and they can tell us and if we see like no we didn't care about that great but if we start seeing people comment about that I think that that would be a major thing maybe I'm over indexing on it and maybe I'm hokey but dude there's something something just so beautiful about capturing these stories like when I worked in hospice and you have you know that you're actively dying there are people who are wanting to capture stories I had this guy who had ALS he had some young kids and he just captured him reading stories to them that was it he just he's like reading his stories he's in his 30s we paid for

15:18 that right but now those kids for the rest of their life are going to have like Dad reading them this story is freaking it's it's incredible and there are millions of these stories that just pass away because people die and they didn't pass it on I'm pontificating here I think it's a cool business I think you can make a lot of money but I also just think it's a freaking cool service to have for people to be able to refer back to that you could feel really good about going into these facilities and selling something that you feel like is actually bringing joy to people you know what I mean and not just like oh I found this cool Arbitrage and I was able to make money because I right right right you know sell sold the Delta between these two it's just it's just so cool and I think that there could be a framework here where You could argue that this is a vitamin and not a painkiller right

16:04 what do you mean I know that that's an analogy but I always forget like what that means yeah a painkiller is just like something you absolutely have to have it's just a lifesaver one so you see people these gurus like sell painkillers not vitamins vitamins are nice to have okay so you can make the argument that ah this isn't a great idea because it's just a vitamin it's not a painkiller and let's say it is okay first of all there are a lot of people selling vitamins making a lot of money let's say it is let's own that for the purposes of this analogy what is the framework for selling vitamins well I I could just picture someone like myself it's like yeah I really want those stories okay cool cool it's $500 a month oh I don't know if I want them that much you know but it's like $50 a month you don't make any money so it and

16:50 I'm just completely making up these numbers so don't focus on the numbers but maybe the the framework for selling vitamins is you've got to go through like the person writing the check has to be someone that's not as vested in the outcome and so if you go to the the the kids of these people that will be an assisted living and try to sell it to them directly you might get that like ah very nice to have very cool to have just I'm not going to pull the trigger on this all right if you are watching this clip right now you are watching this on YouTube and if you are a fan of podcast please check out my podcast while you're at it because sometimes I have podcasts that aren't on YouTube and sometimes I have YouTubes that aren't on podcasts so check out the ker office on any podcast platform or you can go to TKO pod.com also my newsletter will throw that in there there are no ads It's weekly it's different content than my podcast and

17:36 YouTube newsletter. chrisj cerner.com You'll see the link and we'll see you there but if you take that same person in the room with the marketer at the assisted living facility and they're like we offer this and it's included in the price they're like I'm in like they would choose that place because of it even if they wouldn't go out of their way to pay extra for it does that make sense yeah that makes a lot of sense that is that's really interesting framework yeah yeah yeah so it's like if you do cut a deal one month 3 months or whatever just to get data from the facility the data may tell you that it's not moving the needle at all the surveys are telling you people didn't really care okay if that's the case no big deal then you just pivot your strategy and don't go through the facilities and go directly through the people maybe you record their stories for free and then

18:21 reach out to their kids send them a sample right like use AI to say hey find me three highlights like make a Sizzle reel from this 30 minute story about World War II send it for free to the kid and it's kind of like when you walk into a theme park and hey come here hey kter family come here let's get a picture hey $74 buy this picture it's it's like an equivalent of that right you send them a scissor reel and like once they see it the same person that's not willing to pay for it once they see a highlight clip they're like oh bye by now byy now it's already done you know this will be like the last thing and then I we're taking a lot of time on this idea but an offshoot of that would be like I could go to a facility right now and be like let me build out a room for you small room like this where it's like it's like an assisted living podcast

19:08 studio and they could go at any time you just train a staff member on like hey this is how you turn on the mic this is how you turn on the camera right and they could just go on their own time you don't need a photographer that's the expensive part right yeah you just need the one time cost of the equipment you literally have a button that's like this big and it's like press red button then you have a sensor in the door where when they leave it they don't even have to turn it off it's like the same sensor that you have on the light switch that turns on the light when it detects movement when there's no movement it stops recording so like the there are podcast studios here in Boise that that do this you know Nathan Barry with convert K or kit now I I just go in there and they're ready to go and they have an employee there who like gets me

19:53 set up really quickly but I have my Riverside account and I go dude each re resident could have a Riverside account like oh Mrs Jones Come On In yep I'll log you into your Riverside account and you're ready to go and they sit down and it's built out and they just tell their story and then when they're done they have employees at these assisted living facilities the employee will just you know whatever hit stop or they'll close the lights off boom and they're out like it's frictionless they don't have to have somebody like according to the schedule if I was going to spend some money and invest and actually do it I would do that I would spend like five grand build out a cool little podcast studio and then really test the idea I think that would be dude I'll do you one better I'll do you one better go on I was just I was just listening to a podcast where this guy invented like a pod if you wanted to go on a conference call or something in an office open

20:39 Office office setting it's too loud he invented these pods well I don't even know what podcast it was but they sold $50 million worth of these things and literally all it was was like a 2 by two pod that was soundproof with a fan right so it didn't get all hot and stuffy in there and it was just a quiet place for them to have calls or work and now and like these are all over Wei works like this is no longer unique right you just take one of those you just buy a pod and you could put it off off the side of the lobby you don't need to build out a whole room how much they they just go in there they sit down in the only like you're eliminating all the variables right there's just one chair the the mic is a fixed well and the facility is not like well I'm giving up a room now ah I could have been renting that yeah yeah yeah just a little pod they have to sit in one place the mic is in one place

21:25 they push a big red button you don't even need to ask their name the facility is going to have head shots of all these people right so you just tie that up to the facial recognition of who's talking and you could link it up automatically on the back end they can just start talking and tell stories and your cost would be zero you'd have an upfront cost maybe five grand but your ongoing cost is just some software couple hundred bucks a month so for anybody listening I freaking love this idea and I'm volunteering you for this as well Chris if there's somebody who who like loves it or is like trying to build this out like me I'm serious Chris CH like I would I would be just because I have a lot of connections and distribution on the assisted living facility side but I know myself like I'm not gonna do this I I think it's a great idea but I I know

22:11 I'm not going to do it oh this is so good you don't even need a person you just drop off a pod one day you plug everything in you connect it to the internet and you walk away and everything's uploaded to the cloud all the videos the one thing you'd have to figure out is getting the person comfortable talking cuz they may feel weird like who am I talking to there's no picture or maybe it's just me you know what I mean like prompt exactly right started with some type of prompt I I that part I don't know but I'm sure you could kind of figure that out that could just be like chat GPT like just the audio feature like you could just have a like an an overarching prompt where it's like all right you are in a pod right now an 83 year-old wants to tell stories but they don't know where to start right so

22:57 you're going to prompt them to tell stories like you could just use an audio version of that well because Chachi PT has that now where you can talk to it the worker just sets it up and be like all right Gary Gary sits down Grandpa Gary sits down you're ready to go chat gbt Gary is ready and and it's built into the prompt it's like hello Gary glad you're here why don't you tell me a story about where you know where you grew up and then Gary just starts talking because then it it at least mimics the having a conversation I think that would be really anyways you could solve that piece but I do think that'd be one piece that You' have to kind of figure out that's a great idea I I really love that idea thank you Chris I'm very I'm very proud of [Laughter] you all right I got one so New Year's coming new year equals new business

23:43 opportunities new side hustle opportunities new year new year that's right so hold on a second hold on a second we need to start listening to mamor next year is going to be better than this year yeah Windsor featuring m more there it is next year's gonna be better than this year next year's GNA such a good song okay so I stole this idea but I'm implementing in a different way Justin Ms he's kind of a Twitter business Guru he did this a year or two ago with some friends and family if you're watching on YouTube look at this right here what is that that is a CGM a continuous glucose monitor okay oh are you biohacking now I've used this before this is my second go around with this but I'm a bio I got an or ring I got I

24:30 got my choros watch you're a by Guy also I did want to give a shout out to my mom Cindy who listens to this podcast I love her very much and she's written hundreds of journals she has 10 tens of thousands of pages of handwritten journals and I'm very excited to digitize all those in an llm dude she's per she's the perfect for it I know and I told her I'm going to do this and she loves the idea I could ask like hey what was Cindy's worst day hey what was life like the day I was born like she's written about all these things yeah well hey June 2nd 1992 what was that day like in Cindy's life that's incredible I know well dude and I have the list of tools I mean I'd like listed them off but trans biscus Amazon TCH track is really good I can't believe how freaking good it is anyways sorry keep

25:16 going with you what rewind is doing with this wearable is like what my mom has been doing for 60 years writing in a journal like not that we we should no longer write in journals there's something very different and intentional about that it doesn't replace that Holy but being able to ask questions to something based on what you did in your life that's going to be the standard kids being born today that's all they'll know I I already previewed this in medical care to to be able to as a physician you don't have your chart anymore you're just like all right Mrs Johnson is a 95y old female 120 pounds BMI of you know and they just start listing these things they don't need to write that down anymore you know how much time that's going to save it's now going to be here and then transcribed to the iic medical record anyways that in and of itself will allow us to care for

26:03 that booming population that I just named going from 52 to 95 million just the productivity Savings of no longer having to enter into your EMR will allow us to get there I love it anyways all right so I have a continuous glucose monitor and it monitors my glucose continuously like we we get it right it's mostly used for diabetics but I don't get it so it's usually used for diabetics why are you using it that's what I don't get it's a great question my friend thank you thank you for softball me so by the way I cannot believe you have it because you freaking hate needles I do but it doesn't hurt it doesn't hurt like legitimately I I don't know I hate needles but legit I don't know how it doesn't hurt but like you have this little thing and you you pop

26:49 it in there and you don't even feel it so all right so if you look at my phone right now you see this I have this handy little app you can't really see it but it says scan sensor and every eight hours I have to do this and I think it's like an NFC chip and it's not working nft it's an nft oh this what nfts were for it's literally not scanning for the first time ever but anyway you scan it and it will go past the last eight hours and show you what your blood sugar has been and then you can attribute it to what you ate or drank around that given time because when blood sugar spikes we get Cravings we get hungrier and we overeat okay that's what happens when our blood sugar spikes so there's all

27:35 kinds of tactics and strategies out there where like if you eat carbs you want to pair it with protein you don't want to eat carbs all by themselves you always want to balance it with protein or before you eat a meal you want to eat a little protein beforehand and it'll help you feel more full like a a hard boiled egg or some almonds right or if you eat a big like a very unhealthy meal maybe full of carbs or sugar if you walk for like 15 15 minutes afterwards just casually it will have like a 70% decreased effect on your blood sugar levels really yeah it's a total hack and so having a continuous glucose monitor helps you learn more about your body so even if you only wear it for a few months you'll know forever that like ah that Diet Coke it's not supposed to spike my blood sugar but it does and it

28:21 everyone's different like everyone's bodies are a little different so some things are constant for everyone and some things are unique to you so I love it because it just helps me learn and understand and and not make such terrible decisions okay yeah okay all right so Justin Mays he did a challenge at the beginning of last year the year before where he went to his friends and family and said hey order a continuous glucose monitor we'll all wear the same type we'll all track our levels together pay me $1,000 you've got to keep your blood sugar in a range for three months straight maybe you have like one or two like you know fibs where you can mess up without any penalty but if you don't like if you if you screw up and you eat a brownie I keep your $1 thousand if you go all one two or three months while

29:06 staying in this range I give you all of your money back it's just an accountability piece that went really well I don't know what the percentage of what the percentage was of people that did it successfully versus failed but I think this could be an interesting side hustle and you're just using math to your advantage and it depends on the type of person that you're working with but it doesn't have to be with a Contin glucose monitor it could just be like a new year Health Challenge where everyone puts money into a pot and there's something something where you don't have to be honest like you can just use Tech to hold everyone accountable you're sharing your numbers and you're just a like you're going to be healthier because of it so that's just a win no matter what B you're banking on people failing and you make money that way is your minds me of remember project

29:54 Skyfall no Sky Drop Sky Drop sorry freaking oh the the7 movie when the sky yeah Sky Drop the treasure hunts and like oh dude that' be so cool to put together treasure hunts it kind of reminds me of that idea because effectively you are becoming the accountability partner for them and you so you could do it as a person or you could probably build out a platform for it but I I do like that idea because people want two things people want to get better and people want an accountability partner like they may not say it or they may be like oh that's kind of stupid but we suck we suck at holding ourselves accountable we adhere much more to things if we have somebody helping us stay accountable so I I really like the that framework of

30:39 becoming somebody's accountability partner would it just be around Health items or could it be anything no so it's the same concept that I talked about a couple weeks ago with like a course based a newsletter based course right you pay into it you get all your money back out if you do the things you know and so at the end of it like at the end of this one if you win then you paid nothing and you're healthy at the end of the other one if you win you get all your money back and you have a thriving business it's just like it's fair it's fair all around it's funny it's like Insurance almost where you'd have to get good at underwriting it you're like okay I need to get my Actuarial scientist on this to make sure I know what the probability of people not completing the challenge is going to be because if everybody does it you go stand outside the casino and just sell all those people

31:28 but but if everybody does it you don't make any money you know what I mean that's a very weird that's a weird business model you still can though but wait there's more go on so I'm GNA do this with my newsletter subscribers this challenge specifically that I'm talking about I haven't sent an email about it but even if they're completely successful I will make $100 because I'm going to use an affiliate link and they all have to use the same CGM continuous glucose monitor that's a genius way for you to monetize it's genius and the reason it's genius is because you're doing something that you love to do and like you're getting people to come along with you that's freaking genius no one really pays for it like I get $100 but that's paid for by the company and if they do the thing they don't pay for it exactly you're not

32:15 just selling them a product that's like hey Chris I think your audience would be a really good fit for you know their Millennials and their mid-30s and they're buying a house and insurance life insurance would be really good it's like no you're doing something that I man I I really really like that monetization framework for you because you hate monetizing you've had lots of opportunities to monetize you've got almost a million followers across all of your Social platforms you get tens of millions of views every single month and you don't monetize because it makes you feel gross like right for for years I'd been pushing you that's one of the reasons I got on Twitter is because I'd be like dude you can make money doing this you could do this you could do this and you're like all right like if you want to do that go for it I'm not doing that with my stuff I think that's a that's a genius way sorry I'll get off my no I I think it's the same

33:02 personality trait that I was just texting you about an hour ago where like if I'm late I have anxiety because people are waiting for me if someone else is late I have anxiety because I'm waiting for someone and it's just like that's why I hate being late I don't like being late I think that same principle applies to monetizing because if I just start Shilling ads that are not relevant to people it's not something that they're going to buy anyways then I'm wasting their time it's as if they're waiting for me that make sense it does and this brings up a bigger point to me this isn't necessarily a business idea this is just a philosophy that I think everybody needs to think about because if you want to get into business I wouldn't pick the thing that you think is going to make you the most money I wouldn't I think that that's the wrong way to go about it and I know you know Nick Huber is always posting like don't follow your passions that's stupid advice there's there's some truth to

33:49 that but I just dude I hate his stuff recently it is just all rage bait anyways you need to find things that you're passionate about that you really really like because the grind is real when you decide to launch that business it's going to get freaking hard and if you have no passion for it if you're not excited about it if it's not something that you really believe in selling you're not going to stick with it yeah so like find where your comfort zone is asking for money for you you don't like selling ads and you've embraced that so like okay you've got to figure out other ways to creative like constraints Force creativity right exactly because you're going to continue to do this we need to pay for our content we got to pay for all the other stuff that we have the overhead and that's fine so you just got to be creative about it I think more people need to spend time thinking before they hop into something about

34:36 what they are and what they are not passionate about what they are and what they are not okay with when it comes to business because they spend too they spend far too much time on how much money they're going to make and far too little time on how it's going to affect their psyche and their soul that I know that sounds stupid and woooo but it is so freaking true you're going to quit what you're doing if you don't like it you're going to go back to a job yeah right so I'm going to agree with you but I put a Twist on it so I've gone like over the last 15 years starting businesses I've gone back and forth in that follow your passion don't follow your passion that's like a big polarizing topic so I completely agree with you follow your passion if you want to love what you're doing there's you probably have enough passions to where you could monetize at least one of them right but also be willing to eat crap

35:21 for a while right maybe that business you start that is profitable just sucks because you have to sell and you hate selling or you have go door to door and you hate that or you have to manage people and you hate that like there's also an element to just be willing to eat crap for a while all right to get to what your passion is so there's one aspect the other aspect is one of my missions with all the content I put out is to get people to look at things differently and to see things differently and to find Opportunities and more things and to like fall in love with business and business ideas because that's what I've done and so I don't pick ideas based on passion I'm passionate about the idea itself about business itself about Commerce that's my passion so whether it's porta-potties or software or an agency it makes no

36:07 difference to me because the passion is like like it's way further up the funnel than that does that make sense it does make sense I have two things I'm gonna say the first thing is you have to have a ven diagram and there are three aspects to the V diagram but most of the time people people only focus on two the two people most of the time focus on and for those who don't know a vend diagram is like two circles and then where they overlap is where you want to focus the two things that people focus on the most are what I like doing and what I'm good at right so there if there's overlap in something that I'm passionate about and what I'm good at that could be a business right but there's the third circle in that vend diagram which is what I can charge for right so those three circles what I can charge for what I'm good at what I'm passionate about

36:54 they have to overlap otherwise like I don't think you should get into the business but everybody can find that I think everybody could find their ven diagram of that the second thing I would say is you and I have talked about this a lot oh Jeff Bezos and Elon Musk and Bill Gates they've just hyperfocused on one thing they've just hyper focused on one thing it's their one thing and they're hammering at home I don't do that I'm I'm 2 ADHD Etc you and I love the ideation of business because it's like it's the game of business I think Warren Buffett is similar to that he's a capital allocator it's not like he's like he's just the insurance guy or he's just the Bank of America guy like he loves the game of business as well and he's putting money in different places so I don't think it's bad that you

37:40 haven't necessarily quote unquote followed your passion like Oh I'm a wrestler I'm gonna go into a wrestling business no you love playing the game right like you like figuring out how to get somebody to buy and that's a passion in and of itself that's fine you just have to do the work it's taking you a long time taken me a long time to like do the work to understand okay cool this is my V diagram passionate about good at can make money at people need to do the work and understand kind of where their passions lie agree and and when it comes to that Circle of the vend diagram like what you can charge money for what the world needs a lot of people just don't know that they can charge money for certain things or that they can monetize certain things and that's another thing that I deliberately intentionally try to do is show people like anything is monetizable anything is scalable you can monetize anything but they just don't

38:26 have ideas they don't know how to get there but if they can kind of change rewire how their brain works then they'll see opportunities in everything I totally agree all right Nick it's time for Marry date or kill we've got five ideas that we talked about this week and last week we've got the live music idea inspired by Nashville we've got the local email newsletter idea that you pivot into uh a high ticket monthly service you've got the Facebook groups automation idea where you play middleman between someone that wants leads someone that has leads you've got the the ancestry.com genealogical idea where you put a pod in an assisted living facility and charge either the residents or the assist living facility and then you got the biohacking idea biohacking challenge as a service where you at with these

39:13 Mery dat or kill dude I this is I think this might be the hardest week that we've ever had in ranking these these were freaking good ideas this week these are good ideas we're really smart people're really smart I'm good-looking right I feel like really good I mean yeah like in some countries all right I'm going to give here the first two that are in no man's land all right the newsletter and the live local music those are no man's land for me I'm like okay I don't feel strongly one way or the other all right Mary I just love the silver tsunami idea of going to assisted living facilities and capturing stories I love that idea so I would marry that idea I

39:59 would date the Facebook group email automation I think that's an incredible idea I think there's a couple different ways you could monetize it and it's easily monetizable and then I would kill biohacking that all makes sense to me I mean we're almost the exact same there's one difference between us so I 80% agree with you no man's land for me email newsletter idea and biohacking okay biohacking because okay anything can be scalable anything for sure you could do this as a service you could help other people do this but it's kind of a gimmick it's a way to make a little money harder to scale email no man's land but that's just because it's high competition it's a great idea but it would just take a

40:45 while right automation you're saying the for the news local specifically the sorry the newsletter yeah yeah because it takes time to build a newsletter yeah yeah yeah takes time agree okay No Man's Land Mary ancestry absolutely 100% love that idea I don't care that you got to pay five grand for these pods I don't care that it's hard to sell into assisted living facilities my love for this idea outweighs both of those things okay okay don't care don't even come at me with it I don't care date Facebook group automation I really really love that idea because I think you could scale it quite quickly your costs are almost nothing you just got to make some phone calls you got to marry some parties together that should be marry but it's just it's high it's high competition I know it's a hard week and

41:32 and then the kill is live music like it's just like I'm not an events guy I'm not an organizer I'm not an extrovert someone could do it make a lot of money but events are hard Logistics is hard I've been burned on Logistics before Okay so we've we both killed different ideas but I think we killed them for the same reason which is like I killed biohacking because I'm like there's only a small percentage of people that could actually do this you're one of them right it's like have a large audience like that's where it makes sense I think you could do it with a neighborhood or a friend group or I don't think you have to have an audience but I see what you're saying yeah yeah you could but then anyways I I think that's a that's a business that's hard to get up and running and then I I agree with you the live local music would be really logistically hard I love the idea of it

42:18 but that would just be a really logistically hard business yeah it what I'm curious to hear I want to hear from people this this week which one would you marry which one would you date which one would you kill why yeah so if you're on YouTube comment what would you marry dat or kill are we are we aligned here or not all right what you think please share it with a friend and we'll see you next time on the ker office