How to Use the "She Knows Your Audience" Custom GPT

0:01 hey there I'm Nina Clapper and if you don't know me I am the founder of she knows SEO and the creator of she knows your audience don't worry I don't actually know your audience all of the data that you enter into this custom GPT is 100% private and I do not see any of it all that I know is the coding behind this that I created but anything you enter is 100% private and your own I cannot get any of that information so you're set so how does this custom GPT work if you're not familiar with custom gpts they're essentially a pre-trained version of chat GPT so it's almost like a custom AI now I have trained this specific Chad GPT custom GPT to be able to create an audience avatar for you in your business so the way it works is you

0:47 either choose that you need help creating an a audience avatar from scratch or that you need to expand an existing Avatar I would start for most people with the create a new audience Avatar um the only way I would expand is if you do have quite an in-depth audience Avatar already and you don't want to have to enter all the information again so you're going to click on one of these options and it's then going to start prompting you with questions so think of it like um like going through a workbook almost but you're going to actually be talking to the workbook and that's going to be chat GPT now the questions vary a little bit each time because no audience is going to have the exact same audience Avatar setup overall the core is there but you might know notice that if you rerun this a couple times for different websites

1:32 the wording is a little bit different and that is ultimately so that you create a unique audience avatar for your needs so you're going to go through and answer each of these uh little prompts so I'm just going to type in sheos SEO as my answer here and it's then going to keep asking you questions as you can see the custom GPT will remember your answers and in the end once you've answered the whole like workbook worth of questions I'd plan about 15 minutes to do this but it really doesn't take that long it's just if you don't know you might need to sit and stare off into the clouds for a minute to come up with some ideas but at the end it's going to give you a like little blurb that says this is your audience Avatar you can then either start speaking to the sheos your audience GPT as that Avatar or you can

2:19 take that content that like your audience Avatar the definition there and you can put it into a style guide that you can then use elsewhere you can also then take that information and use it in other custom GPT that are trained on your data so for example if you have a GPT trained on your style guide if you have a GPT trained to write um like blog post titles for you that are good for Google discover and they're trained on like the right style that you need but you want to make sure that they're really relevant to your specific audience this is a way to take this information without needing to retrain the she knows your audience Shep on what the heck a Google discover title is so that's really the use case here here is to come up with an audience Avatar and this audience is going to be at like the core of your business

3:06 whether you're writing newsletters creating Pinterest posts um writing blog posts for SEO creating Facebook group engaging posts like whatever you're doing at the heart of it is your audience I know people say the riches are in the niches I will not say Niche that is weird and annoying and I don't think it's proper English um especially because I think it's a French word but uh really I think the riches are in the community building and having a clear audience that you're talking to is part of creating that community that is going to help make sure that your audience knows who you are and knows that you can help them because you're speaking directly to them and they'll be able to identify you based on the language and the tone and the type of content that

3:52 you have now before you go I also want to recommend another free custom GPT this one's created by me and you can find it in the GPT store it's called she knows alt text if you don't know alt text is the alternative text that shows up when an image doesn't load or if someone is visually impaired and is using a screen reader my grandma's blind she uses one I have ADHD so I'm like Focus blind I guess so I use one and I have had a lot of issues with websites where you get images that don't have any alt text or it's just keyword stuff nonsense this is another way that you can help your audience audience specifically your disabled audience but you'd be surprised at the amount of people that use screen readers and this is going to actually generate that alternative text for you

4:39 in a way that's actually useful and not just keyword stuffing and is descriptive so all you have to do is come into this GPT either upload your images it does 10 at a time um and make sure the file name is semi descriptive if the file name is like for example if I have an image of my golden retriever but the name of the file is Chihuahua that is going to confuse it it will do its best to like read the image but it does use that metadata so be careful um however if it says Untitled it'll ignore that um or you can take a URL of a post or a page on your website and feed it into the uh GPT as well and it will look for any image on the page that is missing alt text and write something for it now this I have trained on writing alt text that

5:24 is accessible but also that is useful and descriptive um for SEO purposes as well so you can even specify a keyword or just a topic generally so that it knows the angle that we're going with this is 100% free this does not require an email sign up you will just find this in the GPT store so I do recommend giving it a go because it is extremely helpful to your audience But ultimately the point of you grabbing the she knows your audience Avatar GPT is to develop a clear idea of who we're talking to and I would like to reiterate again take this idea of who you're speaking speaking to and it should be the core of all of your content planning I do not care what platform you're using I don't care how you're monetizing the focus you need to have is

6:10 on your audience and how you can help them that is going to help you grow a community that is going to help you like make sales it's going to also help you come up with content because you'll be able to get an idea of exactly who you're speaking to and how you can help them now this also has no like limits of use so feel free to use this for every single one of your sites but I would make it a new chat each time and I would label it so that you can return back to it more easily um that way you're not having to like go through the questionnaire again and again every single time okay I'm going to leave you now to go and create your audience Avatar and have some fun brainstorming some content with it I think it's really fun to chat with this GPT as though it is your actual audience if you have any

6:56 questions about this gbt or really any anything in your Niche site Journey please join my free Facebook group called SEO for travel bloggers you don't have to be a travel blogger you can ask about more things in SEO it's a name that I need to change but join me over there it is where I ask that people ask questions so that everyone can learn and grow together so you can find a link to that in the email where you also have this video or go to Facebook and search SEO for travel bloggers then just make sure you agree to the rules to join and you'll be able to ask unlimit limited questions there yes I actually answer all the questions just give me a couple days because I am just one lady okay have a great rest of your day and I cannot wait to teach you more about SEO

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